y QUESTIONNAIRE: BUYER BEHAVIOR OF INSURANCE CONSUMERS Please read the introductory paragraph before answering the questionnaire Personal

Information
Name: _____________________________________ Age: ________ Male/Female_________ Marital Status --------------------------------Household Size (No. of family members) -------------------------No. of Children-----------------------------------------------------Education ---------------------------------------------------Occupation----------------- If job holder current position---------------Your Spouses occupation ----------------------------What is the approximate combined annual income of your household? 1. Rs50, 000 or less 2. Rs.50, 001 to 100,000 3. Rs.100, 001 to 150,000 6. Rs.150, 001 to 200,000 4. Rs.200, 001 to 250,000 5. Rs.250, 000 to Rs.350, 000 6. Rs.350, 000 to Rs.400, 000 7. Above Rs.400, 000 _____ _____ _____ _____ _____ _____ _____ ______

Current location of your residence -----------------------------------------Details of Life Insurance Policy (Type, Plan) ---------------------------------------------------Total Insurance Cover Amount_______________________________ From which Insurance Company/Companies: ____________________________________________________________ If you use multiple Insurance company which you like the most. ---------------------------------------------------------------------------------------------------------Major Insurance plan and amounts of Life Insurance. Which Source influenced you most for purchasing Insurance Products? Friend--------------------; Insurance Agent-----------------; Advertisement -------------------Which Advertisement you prefer most for updating your knowledge about insurance Products. TV ------------------; Newspaper---------------; Headings------------------; Ad through Internet-------------------------; If any other please specify -----------------------. Contact Telephone no. / E-mail address----------------------------------------------------------

(Optional, if you want to know result of the study then please provide or else may ignore)

Section 1 How do you prefer to choose a new policy to be introduced by a Insurance Company? (Rank following 11 plans (A-k) (1- Very good------------------ 11-Very bad)
Alternative plans A Investment Risk Moderate Rate of Return High Liquidity Early Life Insurance Ranking Coverage Partial Life risk insurance coverage Full Life risk insurance coverage Partial life risk insurance coverage Without Life risk insurance coverage Full Life risk insurance coverage Partial Life risk insurance coverage Without life risk insurance coverage Without Life risk insurance coverage Full Life risk insurance coverage Full Life risk insurance coverage Full Life risk insurance coverage

High

High

Early

Low

Moderate

Early

High

Moderate

Early

Moderate

Moderate

Delayed

High

Low

Delayed

Low

High

Delayed

Moderate

Low

Early

Low

Low

Early

Moderate

High

Early

Low

High

Early

Section 2
Please indicate your degree of agreeness to following life style and attitude statements which is close to your personality by checking the most appropriate number. The meaning of the numbers is specified in the columns above the number. 1= Strongly Disagree. 5=Strongly Agree 1-Strongly Disagree 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2-Disagree 3-Neutral 4-Agree 5-Strongly Agree

1. I enjoy in taking risk in my life 2. I enjoy taking my own decision 3. I like to challenge of doing something I have never done before 4.I often seek out the advice of my friends regarding which insurance product to choose 5.My neighbors and friends usually give me good advice on what insurance products to purchase 6.I watch advertisements for updating my ideas on insurance products 7.A person can save a lot of money by shopping around for bargains 8.I usually watch the advertisements for announcement of sales 9.I find myself checking the prices in grocery store even for small items 10.My family is single most important thing to me 11.I am always proud to have supportive family 12.My children are most important thing in my life 13.I try to arrange my home for my childrens convenience 14.I am an active member of more than one social service organization 15.I do volunteer work for a hospital or charitable social organization on a fairly regular basis 16.I have full control on my own destiny 17.Everything is uncertain, who knows what will be my fate in future 18.I have often found that what is going to happen will happen 19.I follow latest trends and fashions 20. When I must choose between the two I usually dress for fashion, not for comfort. 21.An important part of my life and activities is dressing smartly 22.I have more self confidence than more people 23.I am more independent than most people 24.I am loyal towards my preferred insurance company 3

2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5 5

25.If I will decide to purchase other insurance products, I will definitely purchase from my current insurance company 26.I strongly believe in god 27.I can express myself fully in stressful situation 28.I always preferred to be in crowd and parties 29. I feel suffocated whenever I am kept for a long time in small groups and quiet. 30.Five years from now my income will be probably a lot higher than it now 31.I consume more low calorie foods than the average human being 32.I always prefer to consume diet foods at least one meal a day 33.In general, I prefer to consume more calorie fast food 34.Our family income is high enough to satisfy nearly all of my important desires 35.My personal income is currently high enough to satisfy nearly all of my important desires 36.I often try new brands before my friends and neighbors do 37.I always like to try new and different products

1 1 1 1 1 1 1 1 1 1 1 1 1

2 2 2 2 2 2 2 2 2 2 2 2 2

3 3 3 3 3 3 3 3 3 3 3 3 3

4 4 4 4 4 4 4 4 4 4 4 4 4

5 5 5 5 5 5 5 5 5 5 5 5 5

----Thank you very much for taking the time to participate in the survey ----