EUMEDIS

Logo graphics charter

EUMEDIS | Logo graphics charter | Page 2

1-Philosophy
To be fully effective, the EUMEDIS visual
identity must abide by strict graphic rules
and be used with the greatest consistency
possible.

This graphics charter establishes the basic

principles governing the use of the logo. It
must be strictly observed to prevent any
changes that could lessen the impact of the
EUMEDIS identity.

Description

- The EUMEDIS logo is based on the

amphora, a symbol of trade between
Mediterranean peoples.
- The network of connections symbolises
the exchange of information.
- The waves represent the Mediterranean
Sea.
- The European flag and the words
“EuropeAid /Co-operation Office”
indicate the European Commission’s
financing of the project.
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2-Colours
The colours are drawn from a warm
chromatic range based on yellow, ochre
and grey, complementing the blue waves
and the European flag.

Amphora Shadow of
Cyan 0% the amphora
Magenta 20 % Cyan 10 %
Yellow 70 % Magenta 30 %
Black 0% Yellow 70 %
Black 0%

Sea Gray lines

Cyan 60 % Cyan 0 %
Magenta 10 % Magenta 0 %
Yellow 0% Yellow 0 %
Black 0% Black 40 %

Main blue Gray nodes

Cyan 100 % Cyan 0 %
Magenta 80 % Magenta 0 %
Yellow 0 % Yellow 0 %
Black 0 % Black 60 %

Stars
Cyan 0 %
Magenta 0 %
Yellow 100 %
Black 0 %

Black and white

version

The logo is available in

black and white (without
shades of grey) if colour
reproduction is not
possible.
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3-Volumes
The substance of the logo is created by the
different shapes it contains. Since any
changes to these shapes would destroy the
logo, it is imperative to respect the
following instructions on size, proportions
and composition.

Size
Always at least 25 mm
The logo may not be reduced to a height of
less than 25 mm.

Proportions

Changes to the proportions of the logo are

prohibited.

Composition

Changes to the composition of the logo are

prohibited.
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1/2 A
Blank area

The logo must be surrounded by a blank

area. No visual elements may be placed in
this area.
A = 1/4
The size of the area is calculated as 1/4 of A of the height
the height of the European flag contained in of the flag
the EUMEDIS logo. A

The blank area to the left and the right is

measured from the edges of the flag and
beneath the logo from the line at its base.
The upper blank area is equal to half the
reference distance measuring from the
upper extremity of the logo. A

Variation of the logo

A variation of the logo has been created for Version strictly reserved for
the official EUMEDIS web site, the web site,
www.eumedis.net. This version may in no www.eumedis.net.
case be used for other purposes.

4-Background
To ensure that the colours of the logo stand Photo
out against a coloured background, a white
cartridge at least as large as the protected In no case may the logo be placed on a photograph
area must be used. Only a very light without the presence of a white cartridge at least as large
background may justify the absence of a as the protected area (see chapter 3).
white cartridge.
 EUMEDIS
Light background
The logo may be placed on
a very light background.
This background may not
exceed 10% of the value of
a pure colour.
| Logo graphics charter | Page 6
Dark background
In no case may the logo be placed on a flat tint of more than 10%
without the presence of a white cartridge at least as large as the
protected area (see chapter 3).
 EUMEDIS
5-Typography
Administrative documents
The font to be used in all administrative
documents relating to EUMEDIS is Arial
(regular, bold and italic).
Prestigious documents
The font to be used in all prestigious
documents (brochures, folders,
presentation leaflets, etc.) relating to
EUMEDIS is Helvetica Neue Roman, bold,
thin and heavy (with their italics).
6-Languages
The logo is available in three languages:
English, French and Arabic.
In a linguistic context not using one of
these three languages, the English version
of the logo should be used.
| Logo graphics charter | Page 7
Arial Regular :
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Helvetica Neue Roman :
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Helvetica Neue Bold :
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Helvetica Neue Thin :
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Helvetica Neue Heavy :
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
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8-Where can the logo be obtained ?

Downloading

The logo can be downloaded from the address

www.eumedis.net/en/logo/
in the following formats:
- JPEG,
- WMF (Windows metafile),
- EPS Illustrator,
- TIFF,
in quadrichromy, RGB and black & white.

Further information

For additional information on the EUMEDIS logo and its use,

please contact:

EUMEDIS MDP
4 Rue de la Presse
B-1000 Brussels
Belgium

Email:
contact@eumedis.net

Telephone:
+ 32 2 227 11 63