Definition:

Research refers to a search for knowledge. It can be defined as a scientific and systematic search for pertinent information on a specific topic. Research comprises defining and redefining problems, formulating hypothesis or suggested solutions, collecting, organizing and evaluating data, making deduction and reaching conclusions, and at last carefully testing the conclusions to determine whether they fit the formulating hypotheses.

Research Design
A research design is concerned with turning a research question into a test project. The best design depends on the research questions. Every design has its positive and negative sides. The research design has been considered a blueprint for research, dealing with at least four problems: what question to study, what data is relevant, what data to collect, and how to analyze the result.

Title An Organisational Study on Standard Charted Bank (Analysis of distribution channels of mutual funds)

Statement of the problem

The research is based on Analysis of distribution channels of mutual funds. It is very important to follow the correct channels for distribution of the mutual funds so that the investors are benefitted and their motive is fulfilled.

Objectives of the study

To understand the different distribution channels of mutual funds.

Scope of the Study

The research focused mainly on understanding the different channels of distribution of mutual funds. The company gave an opportunity to study the different ways a mutual fund can be distributed. The study is limited to the city of Bangalore. The research was done at Standard Charted Bank, Trinity circle, M.G.Road, Bangalore.

Data used in the study

Primary Source: Primary data consist of original first hand information. It can be accomplished through various methods, including questionnaires and telephone interviews, or experiments and direct observations. For this research the data was collected with the help of a structured questionnaire. The questionnaire contained queries that were relevant to the purpose of the study and the information collected was pertinent.

Secondary data: Secondary data is the data that have been already collected by and readily available from other sources. Such data are cheaper and more quickly obtainable than the primary data and also may be available when primary data cannot be obtained at all.

For this research the data was collected from the company records and other details available on internet, books, reports prepared by research scholars and universities.

Sample Size
Sampling size refers to total number of respondents targeted for collecting the data research out of total population. For this research the sample size of 20 respondents was taken. The sampling method adopted here is simple random sampling.

Tools used for data collection

Questionnaire was used as a tool of data collection in the study. The questionnaire contained both open ended and close ended questions. It was designed in such a way that it covered all the aspects of the problem under study. The data collected was analysed, tabulated, percentage was drawn up and by the means of statistical tools it was interpreted to draw references. For better presentation tables, graphs and pie charts were used wherever necessary.