Assessment 2 PA R T A Group Presentation

Tutor: Chris Burgess By: Cui Haishan (I/D: 101732) Wang Tong (I/D: 102433) Phung Ha vu (I/D: 102385)

How can Brother NZ effectively plan and manage its ability to be socially responsible?

Brief Background
"

BROTHER AT YOUR SIDE

a New Zealand company founded in 1908, Brother has 19 production facilities and 43 sales companies operating in 41 countries throughout the world. Brother .is a leading brand manufacturing, high technology, innovative products,offering a range of cost effective lease and cost per page deals to meet the changing needs of small to medium size and corporate businesses.

"BROTHER AT YOUR SIDE" is motto of a New Zealand company which locates in 52 Symonds Street in Auckland, New Zealand.
Brothers provides the best service for clients in the field of computer hardware in order to become the first choice of hardware-related problem solver.

1.Coporate social responsibility

Ref: 2011 Brother Group CSR Report website data pg8

Types
Economic
Legal Ethical

Principles
Institutional
Organizational individual

discretionary

Strategies
Environmental asst
Stakeholder management Issues management

Outcomes
Social progames
Social policies Social impacts

CSR evolution stages

CSR Evolution

Ref journal of business ethics 53: 51-71,2004, Netherlands corporate social responsibility, theories : mapping the territory, E;OSABET GARRIGA, DOMENEC MELE

Ref: 2011 Brother Group CSR Report website data pg8

Ref: 2011 Brother Group CSR Report website data pg8

Solutions & Recommendation

Better management of Narrowing the digital

E-WASTE

divide in communities

Environment is the KEY!

Community can not be ommited! (people! Soceity!)

2.Customers FIRSTin mind

Ref: 2011 Brother Group CSR Report website data pg27

Ref: 2011 Brother Group CSR Report website data pg28

Solutions & Recommendations

Responsible content Trade in, take back

use and privacy of data

option

CONSUMERS PRIVACY!!

CUSTOMERS SATISFACTION!!

3.Employees: Satisfaction & Diversity

Ref: 2011 Brother Group CSR Report website data pg34

Ref: 2011 Brother Group CSR Report website data pg34

Solutions & Recommendations

Trade union of Crisis management

professionals EMPLOYEES RIGHTS!

Safety of FEMALE

MORE EFFECTIVE! Reversing the adversity of outsourcing

employees PROTECTIONS FOR FEMALES!

Conclusion
Brother Group not only solve the time fund shortage which is caused by the investment of the improvement of employees' welfare and environmental protecting but also get good reputation. The good reputation help Brother Group get more opportunities and make more money.

Conclusion
CORPORATE SOCIAL RESPONSIBILITY has attracted worldwide

attention and acquired a new resonance in the global economy.

CORPORATE SOCIAL RESPONSIBILITY represents the new

millennium challenge and a truly paradigmatic shift for business corporations. CORPORATE SOCIAL RESPONSIBILITY movement has picked up enough momentum to continue unabated into the next century.

THANK YOU