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Acknowledgements 9
Foreword 11
Introduction 16
1. The importance of conversation 20
2. The public realm 34
3. Concerns over the public realm 42
4. An anatomy of conversation 47
5. The structures of the public realm no
longer support conversation 61
6. The public must be brought back into
conversation 69
7. Changes in the way we live 74
8. Changes in the conversations we
have 81
9. Technology, community and public
conversation 89
10. Reinvigorating public conversation 93
11. Talk us into it: some starting points
for discussion 105
Appendix: The long tail and
conversation 123
Notes 130
Acknowledgements
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Foreword
Brian Waring
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Foreword
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Foreword
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Introduction
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Introduction
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Talk Us Into It
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Introduction
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1. The importance
of conversation
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The importance of conversation
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Conversation RIP?
However, the sureness of the foundations that
conversation provides have been questioned.
Books and articles have carried rumours of its
death. On 21 April 2006, a BBC article announced
‘The dying art of conversation’. It was based on
the findings of the Cambridge International
Corpus, a collection of texts used for the analysis
of the English language. ‘Chit-chat and small talk
have taken the place of proper conversation’, the
article began.5 In the USA, meanwhile, Stephen
Miller has published a book on conversation
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The importance of conversation
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The importance of conversation
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The importance of conversation
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The importance of conversation
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Percentage likely to strike up a conversation
27
26
25
24
23
22
21
18–29 30–50 over 50
Age range
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The importance of conversation
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The importance of conversation
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2. The public
realm
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The public realm
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The public realm
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The public realm
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The public realm
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3. Concerns over
the public realm
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Concerns over the public realm
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Percentage of sample
0
10
20
30
40
50
60
70
80
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2 May 2006
Lions/Rotary
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Babysitting circle
Book group
Scouts/Cubs/Brownies
Teacher association
Local charity group
Community action groups
Residents’ associations
Church or other religious
of organisations (%) (base: 2458)
Neighbourhood watch
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4. An anatomy of
conversation
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An anatomy of conversation
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An anatomy of conversation
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An anatomy of conversation
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An anatomy of conversation
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An anatomy of conversation
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An anatomy of conversation
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5. The structures
of the public
realm no longer
support
conversation
Much of the concern over the public realm that
we noted earlier relates to the levels of engage-
ment in the structures of community
involvement and governance that are currently in
place. Clearly, in itself, this is a worry, but it is
possible that the barrier is linguistic and
conceptual as opposed to representing apathy. As
we have seen, people are not talking about public
affairs less – they are engaging less frequently in
the means by which their conversation can
become public, a trend that parallels the
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The structures of the public realm
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The structures of the public realm
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The structures of the public realm
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6. The public must
be brought
back into
conversation
So, on the one hand, we seem more than ever to
demand conversation in our engagement with
organisations; on another, we seem to be avoiding
interaction with the public structures that so
depend on conversation.
The snag is that the conversations on which we
have built our public realm no longer sit within
the same logic. The trend is towards
individualism and the personalisation of services,
but – for our public services to be sustainable –
we need to think societally. The government alone
cannot determine what is a public good, and
institute for its creation. For policy decisions to
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The public must be brought back into conversation
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The public must be brought back into conversation
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7. Changes in the
way we live
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0
10
20
30
40
50
60
70
80
%
Live next door
Bumping into each
other on the street
each other
Brought up together
Working together
At local pub
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association
Figure 3 Ways in which residents meet
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Changes in the way we live
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2.5
2.0
1.5
1.0
0.5
0.0
same interests as you
educational
qualifications as you
Your neighbours
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Changes in the way we live
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Changes in the way we live
Group Percentage
Individuals 14
Neighbourhood groups 36
Voluntary groups 11
Council 18
Don’t know 21
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8. Changes in the
conversations
we have
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Changes in the conversations we have
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Changes in the conversations we have
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Changes in the conversations we have
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9. Technology,
community
and public
conversation
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Technology, community and public conversation
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10. Reinvigorating
public
conversation
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Reinvigorating public conversation
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Reinvigorating public conversation
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Reinvigorating public conversation
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Reinvigorating public conversation
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Reinvigorating public conversation
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11. Talk us into it:
some starting
points for
discussion
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Talk us into it: some starting points for discussion
conversational competence
providing space for deep public
conversation
refreshing the structures of the public
realm.
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Conversational competence
Chit-chat and gossip are essential in providing the
knowledge and background information that we
need to engage in deep public conversation. They
also comprise a vital testing ground for the
formation of personal opinion and conversational
technique that we need to build the confidence
and skills necessary to take the risk of public
conversation. Some suggestions include:
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Talk us into it: some starting points for discussion
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Talk us into it: some starting points for discussion
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Talk us into it: some starting points for discussion
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Talk us into it: some starting points for discussion
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Talk us into it: some starting points for discussion
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Appendix: The
Long Tail and
conversation
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Appendix: The Long Tail and conversation
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Popularity
Head
Long tail
Products
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Appendix: The Long Tail and conversation
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Figure B: GB population:
membership of organisations and
the Long Tail (%)
Percentage
80
of sample
70 The focus of current
structures of the
60 public realm
50 Multiple interests
40 that are currently
uncaptured
30
20
10
0
Organisations
(see figure 2)
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Appendix: The Long Tail and conversation
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Notes
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Notes
9 Ibid.
10 JL Locke, Why We Don’t Talk to Each Other Any More:
The de-voicing of society (New York: Touchstone, 1998).
11 The Mobile Life report is cited in D Smith, ‘Women use
mobiles to deter chat-ups’, Observer, 23 Jul 2006.
12 This data is from a 2004 survey undertaken by British
Gas.
13 Locke, Why We Don’t Talk to Each Other Any More.
14 YouGov survey into community, 28 April – 2 May
2006.
15 K Fox, cited in Smith, ‘Women use mobiles to deter
chat-ups’.
16 TL Friedman, The World is Flat: A brief history of the
twenty-first century (London: Penguin, 2006).
17 Locke, Why We Don’t Talk to Each Other Any More.
18 J Worron, Empowering Neigbourhood: Delivering better
local services for local people, briefing document
(London: Confederation of British Industry, Jul
2006).
19 J Habermas, ‘The public sphere: an encyclopedia
article’ in D MacKay Kellner and SE Bronner (eds and
intro), Critical Theory and Society: A reader (New York:
Routledge, 1989).
20 M Hajer and A Reijndorp, In Search of New Public
Domain (Rotterdam: NAi, 2001).
21 M Ellis, The Coffee-house: A social history (London:
Phoenix, 2005), my emphasis.
22 Ibid.
23 P Skidmore, K Bound and H Lownsbrough,
Participation: Who benefits? Community participation in
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Notes
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Notes
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Notes
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Copyright
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Copyright
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Copyright
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