A Project Treport On Customer Response Towards The Andhra Bank

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK
Executive Summary Introduction:

Women are one of the greatest assets in a society. They are equal 2 men in all aspects...women are moreover perfectionists in all spheres...all that they need in Today's world is a bit of empowerment and it is the duty of every society to provide this.... In the vedic times, women were given an equal status like men in the society. They were allowed to voice their own opinions, exhibit their talents and the list goes on. If you actually observe the period after the vedic times you can really see the contrasting status and freedom levels of a woman in society. Yes, after the vedic times women were treated like mans play thing. They were considered as suitable only for household activities and the women being men considered a part of bread making in the house shameful and thus began their ill treatment. Women empowerments have started their very first struggle. Most men view themselves as being the superior life-form in society. They justify this belief by saying that they are stronger and more capable; thus, making them more qualify for the more important roles in society. They place themselves on pedestals and force women to believe in their own inferiority to men and their incapability to excel educationally, politically, economically, and domestically. But the truth is that women will eventually advance in all these areas and come to realize that they do not need men to survive.
Introduction to the topic

Andhra Bank, as a special gesture to encourage and empower Indian women, is offering a Vehicle loan scheme AB VANITHA VAHAN with low rate of interest. AB VANITHA VAHAN is a Four/Two wheeler vehicle loan scheme exclusively women for purchase of vehicle including purchase of four wheeler on second sales. To know the response of the customers the study has been taken.
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Title of the project: Customer response towards the Andhra Bank Vanitha Vahan scheme in Hubli. Objective: To know the customer response towards Andhra Bank Vanitha Vahan scheme in Hubli. Sub objectives: 1) To know the awareness level of AB Vanitha Vahan scheme. 2) To know the potential market for AB Vanitha Vahan scheme. 3) To identify the reasons for performance & avenues for popularizing the scheme.
Need for the study As Andhra Bank offered the AB Vanitha Vahan scheme from last three years & till now in Hubli, no women has taken loan from Andhra bank for their vehicles. It was felt to ascertain the customer response towards AB Vanitha Vahan scheme. This study is undertaken to explore the reasons for scheme not accepted by customers.
Research methodology: 1) Data collection methods used: Primary and secondary data collected to carry out the research work. Primary data: Primary data collected through questionnaire using face-to-face interview method. Secondary dataIn this study Secondary data is collected from Web-sites, Books and Employees of Andhra Bank. 2) Measurement tool:
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Questionnaire Sampling Method: The sample is selected based on non- probability sampling method (convenience sampling method). Sample size is 100 customers. Sampling unit: Women account holders of Andhra Bank Sample frame: Hubli city 3) Possible outcomes & Benefits: 1. The research will identify the reasons for customers not accepting the scheme. 2. The study will indicate the need for modification or scheme to make it attractive 3. The study will focus on need for creating awareness & increasing sales.
Findings
32% women are aware of AB Vanitha vahan scheme, 68% women are unaware of AB Vanitha vahan scheme. Awareness level of AB Vanitha vahan scheme is low in women comparing with the other schemes of Andhra Bank. Out of 100 women, 40% women feel that Andhra Bank has to use HoardingsBanners as promotional tool, 16% women feel that Catalogues- pamphlets as.30% women feel that Local TV advertisement, 14% women feel that to popularize the scheme Andhra Bank has to use promotional tools like News papers, Magazines etc. Andhra Bank has to give more stress on promotional tools like Hoardings- Banners, Local TV advertisement to popularize the scheme as well as to create awareness also within the customers.
Out of 100 women, 35% women are going to own a vehicle in future. So these 35% women may be potential customers for the Andhra Bank Out of 35% women, who are going to own a vehicle in future, 14% potential customers for AB Vanitha vahan scheme. Andhra Bank has give more stress on remaining 21% women as to make them potential customers for the scheme through communicating them.
CHAPTER-1 INDUSTRY PROFILE
History of Banking in India:

Without a sound and effective banking system in India it cannot have a healthy economy. The banking system of India should not only be hassle free but it should be able to meet new challenges posed by the technology and any other external and internal factors. For the past three decades India's banking system has several outstanding achievements to its credit. The most striking is its extensive reach. It is no longer confined to only metropolitans or cosmopolitans in India. In fact, Indian banking system has reached even to the remote corners of the country. This is one of the main reasons of India's growth process. The Government's regular policy for Indian banks since 1969 has paid rich dividends with the nationalization of 14 major private banks of India. The first bank in India, though conservative, was established in 1786. From 1786 till today, the journey of Indian Banking System can be segregated into three distinct phases. They are as mentioned below :1. Early phase from 1786 to 1969 of Indian Banks 2. Nationalization of Indian Banks and up to 1991 prior to Indian banking sector Reforms. 3. New phase of Indian Banking System with the advent of Indian Financial & Banking Sector Reforms after 1991.
Phase I:
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK The General Bank of India was set up in the year 1786. Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. These three banks were amalgamated in 1920 and Imperial Bank of India was established which started as private shareholders banks, mostly Europeans shareholders. In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and 1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank of Mysore were set up. Reserve Bank of India came in 1935. During the first phase the growth was very slow and banks also experienced periodic failures between 1913 and 1948. There were approximately 1100 banks, mostly small. To streamline the functioning and activities of commercial banks, the Government of India came up with The Banking Companies Act, 1949 which was later changed to Banking Regulation Act 1949 as per amending Act of 1965 (Act No. 23 of 1965). Reserve Bank of India was vested with extensive powers for the supervision of banking in India as the Central Banking Authority. During those days public has lesser confidence in the banks. As an aftermath deposit mobilization was slow. Abreast of it the savings bank facility provided by the Postal department was comparatively safer. Moreover, funds were largely given to traders.
Phase II:
Government took major steps in this Indian Banking Sector Reform after independence. In Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 1955, it nationalized Imperial Bank of India with extensive banking facilities on a large scale especially in rural and semi-urban areas. It formed State Bank of India to act as the principal agent of RBI and to handle banking transactions of the Union and State Governments all over the country. Seven banks forming subsidiary of State Bank of India was nationalized in 1960 on 19th July, 1969, major process of nationalization was carried out. It was the effort of the then Prime Minister of India, Mrs. Indira Gandhi. 14 major commercial banks in the country were nationalized. Second phase of nationalization of Indian Banking Sector Reform was carried out in 1980 with seven more banks. This step brought 80% of the banking segment in India under Government ownership. The following are the steps taken by the Government of India to Regulate Banking Institutions in the Country: 1949 : Enactment of Banking Regulation Act. 1955 : Nationalization of State Bank of India. 1959 : Nationalization of SBI subsidiaries. 1961 : Insurance cover extended to deposits. 1969 : Nationalization of 14 major banks. 1971 : Creation of credit guarantee corporation. 1975 : Creation of Regional Rural Banks. 1980 : Nationalization of seven banks with deposits over 200 crore. After the nationalization of banks, the branches of the public sector banks of India rose to approximately 800% in deposits and advances took a huge jump by 11,000%. Banking in the sunshine of Government ownership gave the public implicit faith and immense confidence about the sustainability of these institutions.
Phase III :This phase has introduced many more products and facilities in the banking sector in its reforms measure. In 1991, under the chairmanship of Mr.M Narasimham, a committee was set up by his name which worked for the liberalization of banking practices. The country is flooded with foreign banks and their ATM stations. Efforts are being put to give a satisfactory service to customers. Phone banking and net banking is introduced. The entire system became more convenient and swift. Time is given more importance than money. The financial system of India has shown a great deal of resilience. It is sheltered from any crisis triggered by any external macroeconomics shock as other East Asian Countries suffered. This is all due to a flexible exchange rate regime, the foreign reserves are high, the capital account is not yet fully convertible, and banks and their customers have limited foreign exchange exposure. Banking in India originated in the first decade of 18th century with The General Bank of India coming into existence in 1786. This was followed by Bank of Hindustan. Both these banks are now defunct. The oldest bank in existence in India is the State Bank of India being established as "The Bank of Calcutta" in Calcutta in June 1806. Couple of decades later, foreign banks like HSBC and Credit Lyonnais started their Calcutta operations in the 1850s. At that point of time, Calcutta was the most active trading port, mainly due to the trade of the British Empire, and due to which banking activity took roots there and prospered. The first fully Indian owned bank was the Allahabad Bank set up in 1865. By the 1900s, the market expanded with the establishment of banks like Punjab National Bank, in 1895 in Lahore; Bank of India, in 1906, in Mumbai - both of which were founded under private ownership. Indian banking sector was formally regulated by Reserve Bank of India from 1935. After India's independence in 1947, the Reserve Bank was nationalized and given broader
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK powers.
SBI Group:
The Bank of Bengal, which later became the State Bank of India. State Bank of India; with its seven associate banks command the largest banking resources in India.
Nationalization :
The next significant milestone in Indian Banking happened in the late 1960s when the then Indira Gandhi government nationalized, on 19th July, 1969, 14 major commercial Indian banks, followed by nationalization of 6 more commercial Indian banks in 1980. The stated reason for the nationalization was more control of credit delivery. After this, until the 1990s, the nationalized banks grew at a leisurely pace of around 4% - also called as the Hindu growth of the Indian economy. After the amalgamation of New Bank of India with Punjab National Bank, currently there are 19 nationalized banks in India.
Liberalization :
In the early 1990s the then Narasimha Rao Government embarked on a policy of liberalization and gave licenses to a small number of private banks, which came to be known as New Generation tech-savvy banks, which included banks like ICICI Bank and HDFC Bank. This move along with the rapid growth in the economy of India, kick started the banking sector in India, which has seen rapid growth with strong contribution from all the three sectors of banks,
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK namely, government banks, private banks and foreign banks. However there had been a few hiccups for these new banks with many either being taken over like Global Trust Bank while others like Centurion Bank have found the going tough. The next stage for the Indian banking has been set up with the proposed relaxation in the norms for Foreign Direct Investment, where all Foreign Investors in banks may be given voting rights which could exceed the present cap of 10%.
Current scenario :
Currently (2006), overall banking in India is considered as fairly mature in terms of supply, product range and reach - even though reach in rural India still remains a challenge for the private sector and foreign banks. Even in terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong and transparent balance sheets - as compared to other banks in comparable economies in its region. The Reserve Bank of India is an autonomous body, with minimal pressure from the Government. The stated policy of the Bank on the Indian Rupee is to manage volatility -without any stated exchange rate - and this has mostly been true. With the growth in the Indian economy expected to be strong for quite some time - especially in its services sector, the demand for banking services - especially retail banking, mortgages and investment services are expected to be strong. M & As., takeovers, asset sales and much more action (as it is unraveling in China) will happen on this front in India. Recently (March 2006), the Reserve Bank of India allowed Wartburg Pincus to increase its stake in Kotak Mahindra Bank (a private sector bank) to 10%. This is the first time an investor has been allowed to hold more than 5% in a private sector bank since the RBI announced norms in 2005 that any stake exceeding 5% in the private sector banks would need to be vetted by them. One of the classical economic functions of the banking industry that has remained virtually unchanged over the centuries is lending. However there have been considerable changes in the Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK institutional structure and the economic environment brought about by heightened competition and technological changes. On the one hand, competition has had considerable adverse impact on the margins, which lenders have enjoyed, but on the other hand technology has to some extent reduced the cost of delivery of various products and services. In the Indian scenario the first few decades of independent India witnessed regulated banking environment with administered interest rate structure, which was inevitable in a resources scarce scenario. However with the situation radically changing for the better in the second half of the past decade most of the regulatory prescriptions have either been withdrawn or considerably diluted. With further liberalization on the horizon, as the country moves towards greater integration with the global economy the competitive environment that banks and financial intermediaries are functioning can be expected to become more severe. The days ahead can be expected to bring further innovations in the area of financial intermediation. Bank is a financial institution that borrows money from the public and lends money to the public for productive purposes. The Indian Banking Regulation Act of 1949 defines the term Banking Company as "Any company which transacts banking business in India" and the term Banking as "Accepting for the purpose of lending all investment of deposits, of money from the public, repayable on demand or otherwise and withdrawal by cheque, draft or otherwise". Banks play important role in economic development of a country, like Banks mobilise the small savings of the people and make them available for productive purposes. Promotes the habit of savings among the people thereby offering attractive rates of interests on their deposits. Provides safety and security to the surplus money of the depositors and as well provides a convenient and economical method of payment. Banks provide convenient means of transfer of fund from one place to another. Helps the movement of capital from regions where it is not very useful to regions where it can be more useful. Banks advances exposure in trade and commerce, industry and agriculture by Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK knowing their financial requirements and prospects. Bank acts as an intermediary between the depositors and the investors. Bank also acts as mediator between exporter and importer who does foreign trades. The Indian banking has come from a long way from being a sleepy business institution to a highly pro-active and dynamic entity. This transformation has been largely brought about by the large dose of liberalization and economic reforms that allowed banks to explore new business opportunities rather than generating revenues from conventional streams (i.e. borrowing and lending). The banking in India is highly fragmented with 30 banking units contributing to almost 50% of deposits and 60% of advances. Indian nationalized banks (banks owned by the Government) continue to be the major lenders in the economy due to their sheer size and penetrative networks which assures them high deposit mobilization. The Indian banking can be broadly categorized interest nationalized, private banks and specialized banking institutions. The growing complexity of banking and the emergence of new loan products have changed the risk profile of banks and as a result regulatory authorities have stepped in to maintain the confidence level of the public in the financial system by calling for greater transparency and also by imposition of capital adequacy norms and provisioning requirements. In the days when lending was a simple operation, undertaken by well experienced bankers and that too in a stable, predictable and familiar environment to a small community of known Clientele the lack of a well documented credit policy was not considered a handicap. Moreover there was a feeling that if such a document were to be put in place then it could bring about some inflexibility in taking lending decisions. However, when operation through a large network of branches and people it is necessary to have commonality of thinking and approach and a credit policy document provides the basis for this. The consequences of the excesses of the era of unbridled credit expansion were there for all to see. Some well known banking institutions disappeared under a mountain of ill-advised credit exposure and some
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK very well known names considered stalwarts in global banking came close to disappearing. A well-documented credit policy has therefore been now recognized as an important requirement for any lending institution in building a loan book of acceptable risk profile, which will provide liable revenue stream.
The Structure of Indian Banking.

The Indian banking industry has Reserve Bank of India as its Regulatory Authority. This is a mix of the Public sector, Private sector, Co-operative banks and foreign banks. The private sector banks are again split interest old banks and new banks.
Reserve Bank of India [Central Bank]
Scheduled Banks
Scheduled Commercial Banks
Scheduled Co-operative Banks
Public Sector Banks
Private Sector Regional Foreign Banks Banks Rural
Nationalized Banks
SBI & its Associates
Scheduled Urban Co-Operative Banks
Scheduled State Co-Operative Banks
Old Private Sector Banks
RESERVE BANK OF INDIA (RBI)

The central bank of the country is the Reserve Bank of India (RBI). It was established in April 1935 with a share capital of Rs. 5 crores on the basis of the recommendations of the Hilton Young Commission. The share capital was divided into shares of Rs. 100 each fully paid which was entirely owned by private shareholders in the beginning. The Government held shares of nominal value of Rs. 2, 20,000. Reserve Bank of India was nationalized in the year 1949. The general superintendence and direction of the Bank is entrusted to Central Board of Directors of 20 members, the Governor and four Deputy Governors, one Government official from the Ministry of Finance, ten nominated Directors by the Government to give representation to important elements in the
New Private Sector Banks
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK economic life of the country, and four nominated Directors by the Central Government to represent the four local Boards with the headquarters at Mumbai, Kolkata, Chennai and New Delhi. Local Boards consist of five members each Central Government appointed for a term of four years to represent territorial and economic interests and the interests of co-operative and indigenous banks. The Reserve Bank of India Act, 1934 was commenced on April 1, 1935. The Act, 1934 (II of 1934) provides the statutory basis of the functioning of the Bank. The Bank was constituted for the need of following:

To regulate the issue of banknotes To maintain reserves with a view to securing monetary stability and To operate the credit and currency system of the country to its advantage.
Functions of Reserve Bank of India

The Reserve Bank of India Act of 1934 entrust all the important functions of a central bank the Reserve Bank of India.
Bank of Issue
Under Section 22 of the Reserve Bank of India Act, the Bank has the sole right to issue bank notes of all denominations. The distribution of one rupee notes and coins and small coins all over the country is undertaken by the Reserve Bank as agent of the Government. The Reserve Bank has a separate Issue Department which is entrusted with the issue of currency notes. The assets and liabilities of the Issue Department are kept separate from those of the Banking
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Department. Originally, the assets of the Issue Department were to consist of not less than twofifths of gold coin, gold bullion or sterling securities provided the amount of gold was not less than Rs. 40 crores in value. The remaining three-fifths of the assets might be held in rupee coins, Government of India rupee securities, eligible bills of exchange and promissory notes payable in India. Due to the exigencies of the Second World War and the post-was period, these provisions were considerably modified. Since 1957, the Reserve Bank of India is required to maintain gold and foreign exchange reserves of Ra. 200 crores, of which at least Rs. 115 crores should be in gold. The system as it exists today is known as the minimum reserve system.
Banker to Government
The second important function of the Reserve Bank of India is to act as Government banker, agent and adviser. The Reserve Bank is agent of Central Government and of all State Governments in India excepting that of Jammu and Kashmir. The Reserve Bank has the obligation to transact Government business, via. to keep the cash balances as deposits free of interest, to receive and to make payments on behalf of the Government and to carry out their exchange remittances and other banking operations. The Reserve Bank of India helps the Government - both the Union and the States to float new loans and to manage public debt. The Bank makes ways and means advances to the Governments for 90 days. It makes loans and advances to the States and local authorities. It acts as adviser to the Government on all monetary and banking matters.
Bankers Bank and Lender of the Last Resort

The Reserve Bank of India acts as the bankers' bank. According to the provisions of the Banking Companies Act of 1949, every scheduled bank was required to maintain with the Reserve Bank a cash balance equivalent to 5% of its demand liabilities and 2 per cent of its time liabilities in India. By an amendment of 1962, the distinction between demand and time liabilities was abolished and banks have been asked to keep cash reserves equal to 3 per cent of their aggregate deposit liabilities. The minimum cash requirements can be changed by the Reserve Bank of India. The scheduled banks can borrow from the Reserve Bank of India on the basis of eligible
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK securities or get financial accommodation in times of need or stringency by rediscounting bills of exchange. Since commercial banks can always expect the Reserve Bank of India to come to their help in times of banking crisis the Reserve Bank becomes not only the banker's bank but also the lender of the last resort.
Controller of Credit
The Reserve Bank of India is the controller of credit i.e. it has the power to influence the volume of credit created by banks in India. It can do so through changing the Bank rate or through open market operations. According to the Banking Regulation Act of 1949, the Reserve Bank of India can ask any particular bank or the whole banking system not to lend to particular groups or persons on the basis of certain types of securities. Since 1956, selective controls of credit are increasingly being used by the Reserve Bank. The Reserve Bank of India is armed with many more powers to control the Indian money market. Every bank has to get a license from the Reserve Bank of India to do banking business within India, the license can be cancelled by the Reserve Bank of certain stipulated conditions are not fulfilled. Every bank will have to get the permission of the Reserve Bank before it can open a new branch. Each scheduled bank must send a weekly return to the Reserve Bank showing, in detail, its assets and liabilities. This power of the Bank to call for information is also intended to give it effective control of the credit system. The Reserve Bank has also the power to inspect the accounts of any commercial bank. As supreme banking authority in the country, the Reserve Bank of India, therefore, has the following powers: (a) It holds the cash reserves of all the scheduled banks. (b) It controls the credit operations of banks through quantitative and qualitative controls. (c) It controls the banking system through the system of licensing, inspection and calling for information (d) It acts as the lender of the last resort by providing rediscount facilities to scheduled
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK banks. (e) Custodian of Foreign Reserves The Reserve Bank of India has the responsibility to maintain the official rate of exchange. According to the Reserve Bank of India Act of 1934, the Bank was required to buy and sell at fixed rates any amount of sterling in lots of not less than Rs. 10,000. Since 1935 the Bank was able to maintain the exchange rate fixed at lsh.6d. Though there were periods of extreme pressure in favour of or against the rupee. After India became a member of the International Monetary Fund in 1946, the Reserve Bank has the responsibility of maintaining fixed exchange rates with all other member countries of the I.M.F. Besides maintaining the rate of exchange of the rupee, the Reserve Bank has to act as the custodian of India's reserve of international currencies. The vast sterling balances were acquired and managed by the Bank. Further, the RBI has the responsibility of administering the exchange controls of the country.
Supervisory Functions
In addition to its traditional central banking functions, the Reserve bank has certain nonmonetary functions of the nature of supervision of banks and promotion of sound banking in India. The Reserve Bank Act, 1934, and the Banking Regulation Act, 1949 have given the RBI wide powers of supervision and control over commercial and co-operative banks, relating to licensing and establishments, branch expansion, liquidity of their assets, management and methods of working, amalgamation, reconstruction, and liquidation. The RBI is authorized to carry out periodical inspections of the banks and to call for returns and necessary information from them. The nationalization of 14 major Indian scheduled banks in July 1969 has imposed new responsibilities on the RBI for directing the growth of banking and credit policies towards more rapid development of the economy and realization of certain desired social objectives. The supervisory functions of the RBI have helped a great deal in improving the standard of
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK banking in India to develop on sound lines and to improve the methods of their operation.
Promotional functions
With economic growth assuming a new urgency since Independence, the range of the Reserve Bank's functions has steadily widened. The Bank now performs a variety of developmental and promotional functions, which, at one time, were regarded as outside the normal scope of central banking. The Reserve Bank was asked to promote banking habit, extend banking facilities to rural and semi-urban areas, and establish and promote new specialized financing agencies. Accordingly, the Reserve Bank has helped in the setting up of the IFCI and the SFC; it set up the Deposit Insurance Corporation in 1962, the Unit Trust of India in 1964, the Industrial Development Bank of India also in 1964, the Agricultural Refinance Corporation of India in 1963 and the Industrial Reconstruction Corporation of India in 1972. These institutions were set up directly or indirectly by the Reserve Bank to promote saving habit and to mobilize savings, and to provide industrial finance as well as agricultural finance. As far back as 1935, the Reserve Bank of India set up the Agricultural Credit Department to provide agricultural credit. But only since 1951 the Bank's role in this field has become extremely important. The Bank has developed the co-operative credit movement to encourage saving, to eliminate moneylenders from the villages and to route its short term credit to agriculture. The RBI has set up the Agricultural Refinance and Development Corporation to provide long-term finance to farmers.
Classification of RBIs Functions

The monetary functions also known as the central banking functions of the RBI are related to control and regulation of money and credit, i.e., issue of currency, control of bank credit, control of foreign exchange operations, banker to the Government and to the money market. Monetary functions of the RBI are significant as they control and regulate the volume of money and credit in the country. Equally important, however, are the non-monetary functions of the RBI in the context of India's economic backwardness. The supervisory function of the RBI may be regarded as a non-
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK monetary function (though many consider this a monetary function). The promotion of sound banking in India is an important goal of the RBI, the RBI has been given wide and drastic powers, under the Banking Regulation Act of 1949 - these powers relate to licensing of banks, branch expansion, liquidity of their assets, management and methods of working, inspection, amalgamation, reconstruction and liquidation. Under the RBI's supervision and inspection, the working of banks has greatly improved. Commercial banks have developed into financially and operationally sound and viable units. The RBI's powers of supervision have now been extended to non-banking financial intermediaries. Since independence, particularly after its nationalization 1949, the RBI has followed the promotional functions vigorously and has been responsible for strong financial support to industrial and agricultural development in the country.
Nationalization of Banks in India

The nationalization of banks in India took place in 1969 by Mrs. Indira Gandhi the then prime minister. It nationalized 14 banks then. These banks were mostly owned by businessmen and even managed by them.
1. 2. 3. 4. 5. 6. 7. 8. 9.
Central Bank of India Bank of Maharashtra Dena Bank Punjab National Bank Syndicate Bank Canara Bank Indian Bank Indian Overseas Bank Bank of Baroda
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 10. Union Bank

11. 12. 13. 14.
Allahabad Bank United Bank of India UCO Bank Bank of India
Before the steps of nationalization of Indian banks, only State Bank of India (SBI) was nationalized. It took place in July 1955 under the SBI Act of 1955. Nationalization of Seven State Banks of India (formed subsidiary) took place on 19th July, 1960. The State Bank of India is India's largest commercial bank and is ranked one of the top five banks worldwide. It serves 90 million customers through a network of 9,000 branches and it offers-either directly or through subsidiaries-a wide range of banking services. The second phase of nationalization of Indian banks took place in the year 1980. Seven more banks were nationalized with deposits over 200 crores. Till this year, approximately 80% of the banking segment in India was under Government ownership. After the nationalization of banks in India, the branches of the public sector banks rose to approximately 800% in deposits and advances took a huge jump by 11,000%.

1955: Nationalization of State Bank of India. 1959: Nationalization of SBI subsidiaries. 1969: Nationalization of 14 major banks. 1980: Nationalization of seven banks with deposits over 200 crores.
Scheduled Commercial Banks in India

The commercial banking structure in India consists of:

Scheduled Commercial Banks in India Unscheduled Banks in India
Scheduled Banks in India constitute those banks which have been included in the Second Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Schedule of Reserve Bank of India (RBI) Act, 1934. RBI in turn includes only those banks in this schedule which satisfy the criteria laid down vide section 42 (6) (a) of the Act. As on 30th June, 1999, there were 300 scheduled banks in India having a total network of 64,918 branches. The scheduled commercial banks in India comprise of State bank of India and its associates (8), nationalized banks (19), foreign banks (45), private sector banks (32), cooperative banks and regional rural banks.
Non-scheduled Commercial Banks in India

"Non-scheduled bank in India" means a banking company as defined in clause (c) of section 5 of the Banking Regulation Act, 1949 (10 of 1949), which is not a scheduled bank".
Banks in India
In India the banks are being segregated in different groups. Each group has their own benefits and limitations in operating in India. Each has their own dedicated target market. Few of them only work in rural sector while others in both rural as well as urban. Many even are only catering in cities. Some are of Indian origin and some are foreign players. One more section has been taken note of is the upcoming foreign banks in India. The RBI has shown certain interest to involve more of foreign banks than the existing one recently. This step has paved a way for few more foreign banks to start business in India.
Private Sector Banks

Private banking in India was practiced since the beginning of banking system in India. The first private bank in India to be set up in Private Sector Banks in India was IndusInd Bank. It is one
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK of the fastest growing Banks of Private Sector Banks in India. IDBI ranks the tenth largest development bank in the world as Private Banks in India and has promoted world class institutions in India. The first Private Bank in India to receive an in principle approval from the Reserve Bank of India was Housing Development Finance Corporation Limited, to set up a bank in the private sector banks in India as part of the RBI's liberalization of the Indian Banking Industry. It was incorporated in August 1994 as HDFC Bank Limited with registered office in Mumbai and commenced operations as Scheduled Commercial Bank in January 1995.
Co-Operative Banks In India

The Co operative banks in India started functioning almost 100 years ago. The Cooperative bank is an important constituent of the Indian Financial System, judging by the role assigned to co operative, the expectations the co operative is supposed to fulfill, their number, and the number of offices the cooperative bank operate. Though the co operative movement originated in the West, but the importance of such banks have assumed in India is rarely paralleled anywhere else in the world. The cooperative banks in India play an important role even today in rural financing. The business of cooperative bank in the urban areas also has increased phenomenally in recent years due to the sharp increase in the number of primary cooperative banks. Co operative Banks in India are registered under the Co-operative Societies Act. The cooperative bank is also regulated by the RBI. They are governed by the Banking Regulations Act 1949 and Banking Laws (Co-operative Societies) Act, 1965.
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Co-operative banks in India finance rural areas under:

Farming Cattle Milk Hatchery Personal finance
Cooperative banks in India finance urban areas under:

Self-employment Industries Small scale units Home finance Consumer finance Personal finance
Regional Rural Banks In India

Rural banking in India started since the establishment of banking sector in India. Rural Banks in those days mainly focused upon the agro sector. Regional rural banks in India penetrated every corner of the country and extended a helping hand in the growth process of the country. SBI has 30 Regional Rural Banks in India known as RRBs. The rural banks of SBI are spread in 13 states extending from Kashmir to Karnataka and Himachal Pradesh to North East. The total number of SBIs Regional Rural Banks in India branches is 2349 (16%). Till date in rural banking in India, there are 14,475 rural banks in the country of which 2126 (91%) are located in remote rural areas. Apart from SBI, there are other few banks which functions for the development of the rural areas in India. Few of them are as follows.
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Haryana State Cooperative Apex Bank Limited NABARD Sindhanur Urban Souharda Co-operative Bank United Bank of India Syndicate Bank
Foreign Banks
Foreign Banks in India always brought an explanation about the prompt services to customers. After the set up foreign banks in India, the banking sector in India also become competitive and accurate. New rules announced by the Reserve Bank of India for the foreign banks in India in this budget have put up great hopes among foreign banks which allow them to grow unfettered. Now foreign banks in India are permitted to set up local subsidiaries. The policy conveys that foreign banks in India may not acquire Indian ones (except for weak banks identified by the RBI, on its terms) and their Indian subsidiaries will not be able to open branches freely. Please see the list of foreign banks in India till date. By the year 2009, the list of foreign banks in India is going to become more quantitative as number of foreign banks is still waiting with baggage to start business in India.
Upcoming Foreign Banks In India

By 2009 few more names is going to be added in the list of foreign banks in India. This is as an aftermath of the sudden interest shown by Reserve Bank of India paving roadmap for foreign banks in India greater freedom in India. Among them is the world's best private bank by Euro Money magazine, Switzerland's UBS. India's GDP is seen growing at a robust pace of around 7% over the next few years, throwing up opportunities for the banking sector to profit from. The credit of banks has risen by over 25% in 2004-05 and the growth momentum is expected to continue over the next four to five years. Participation in the growth curve of the Indian economy in the next four years will provide foreign banks a launch pad for greater business expansion when they get more freedom after April 2009.
Banking Services In India

With years, banks are also adding services to their customers. The Indian banking industry is passing through a phase of customers market. The customers have more choices in choosing their banks. A competition has been established within the banks operating in India. With stiff competition and advancement of technology, the services provided by banks have become more easy and convenient. The past days are witness to an hour wait before withdrawing cash from accounts or a cheque from north of the country being cleared in one month in the south.
Bank Account
Open bank account - the most common and first service of the banking sector. There are different types of bank account in Indian banking sector. The bank accounts are as follows:
Bank Savings Account
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Bank Current Account

Bank Term Deposits Account Bank Account Online
Plastic Money
Credit Card Credit cards in India are gaining ground. A number of banks in India are encouraging people to use credit card. The concept of credit card was used in 1950 with the launch of charge cards in USA by Diners Club and American Express. Credit card however became more popular with use of magnetic strip in 1970.Credit card in India became popular with the introduction of foreign banks in the country. Credit cards are financial instruments, which can be used more than once to borrow money or buy products and services on credit. Basically banks, retail stores and other businesses issue these. Global player in credit card market MasterCard VISA Card American Express Diners Club International JCB Cards
Debit Card Debit cards, also known as check cards look like credit cards or ATM cards (automated teller Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK machine card). It operates like cash or a personal check. Debit cards are different from credit cards. Credit card is a way to "pay later," whereas debit card is a way to "pay now." When we use a debit card, our money is quickly deducted from the bank account. Debit cards are accepted at many locations, including grocery stores, retail stores, gasoline stations, and restaurants. Its an alternative to carrying a checkbook or cash. With debit card, we use our own money and not the issuer's money. In India almost all the banks issue debit card to its account holders.
Loans
Banks in India with the way of development have become easy to apply in loan market. The following loans are given by almost all the banks in the country:

Personal Loan Car Loan or Auto Loan Loan against Shares Home Loan Education Loan or Student Loan
Visa Money Transfer

Visa has recently introduced the 'Visa Money Transfer' option for its savings and current account holder of any bank with a visa debit card. This facility helps its customer to transfer funds from his bank account to any visa card, either debit or credit within India. A Visa Money Transfer is of similar kind, in many respects, to the third-party fund transfer
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK option given by some banks to its account holders through e-cheque, but this is restricted to only visa cardholders.
Banking System Easy Banking

A decade before, it was tough to belief that banking sector will be at a finger tip. Now its possible. A mobile hand set with a connection is the only instrument needed to make a gateway to your banking transaction, the latest innovation of technology. Apart from the Mobile Banking, including of SMS Banking, Net Banking and ATMs are the major steps taken by the banks in India towards modernization. With all these devises and systems, there is a complete freedom to experience. Check your account, transfer your fund, make payments and what more, do anything of everything what has been followed in physical banking since ages. But this time, no standing for hours in front of cash counter and no time bounds in withdrawing your own money. Automated Teller Machine (ATM) Mobile Banking SMS Banking Internet Banking Babasabpatilfreepptmba.com
CHAPTER- 2 COMPANY PROFILE
Brief History
"Andhra Bank" was founded by the eminent freedom fighter and a multifaceted
genius, Dr.Bhogaraju Pattabhi Sitaramayya. The Bank was registered on 20th November 1923 and commenced business on 28th November 1923 with a paid up capital of Rs 1.00 lakh and an authorised capital of Rs 10.00 lakhs. The Bank crossed many milestones and the Bank's Total Business as on 31.12.2007 stood at Rs.75,225 Crores with a Clientele base over 1.65 Crores. The Bank is rendering services through 2046 Business Delivery Channels consisting of 1343 branches, 73 Extension Counters, 592 ATMs and 38 Satellite Offices spread over 21 States and 2 Union Territories as at the end of December, 2007. All Branches are 100% computerized,
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 1186 units viz., 1101 Branches, 70 Extension Counters, 15 Service Centres networked under Cluster Banking Solution and providing "Any Branch Banking(ABB)". Real Time Gross Settlement (RTGS) Facility and National Electronic Fund Transfer (NEFT) facility has been introduced in 680 Branches. To provide value-added services to Customers, the Bank has set up its own 592 ATMs as on 31.12.2007. Of which 03 Mobile ATMs and two with Biometric access.Besides, ATM sharing arrangements with several Banks including SBI group, IDBI Bank, UTI Bank, HDFC Bank, Indian Bank and others under National Financial Network Switch covering 24856 ATMs. Andhra Bank is a pioneer in introducing Credit Cards in the country in 1981 and the business turnover under Credit Cards related business increased by 19.16% to Rs.986 Crore. The Bank opened its Representative Office in Dubai in May, 2006 and has received permission from Reserve Bank of India for opening Representative Offices at New Jersey (U S A). Our Bank introduced Internet Banking Facility (AB INFI-net) to all customers of cluster linked branches. Rail Ticket Booking Facility is made available to all debit card holders through IRCTC Website through a separate gateway. Our Bank's Corporate Website is available in English, Hindi and Telugu Languages communicating our Bank's image and information. Our Bank has been given 'BEST BANK AWARD' a banking technology award by IDRBT, Hyderabad for extensive use of IT in Semi Urban and Rural Areas on 02.09.2006. IBA Jointly with TFCI has conferred the Joint Runner-up Award to the Bank in the Bet Payments initiative in recognition of outstanding achievement of the Bank in promoting ATM Channel. Bank successfully conducted " Bancon 2006", a two day event at Hyderabad, deliberating on Inclusive Growth - A New Challenge. Bank in partnership with Kingfisher Airliens has launched a special facility "Quik Ticket" to book Kingfisher Airliens tickets through any of Andhra Bank ATMs by using Andhra Bank Debit/ATM Card or any VISA Card. Kiddy Bank Scheme, with insurance benefits, was relaunched to inculcate savings habit among the children.
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Bank has also launched "Smart Card" under Financial Inclusion at Geesukonda Mandal of Warangal District (A.P.) and proposes to extend the same to other areas. As a part of Financial Inclusion, Bank adopted two districts i.e., Srikakulam in Andhra Pradesh and Ganjam in Orissa State and achieved 100% coverage. Bank also established the first "Financial Literacy-cum-Credit Counseling Centre" in Srikakulam Distrcit in Andhra Pradesh. Andhra Bank, along with A P State Government, NABARD, Canara Bank, Indian Bank, IOB and SBH sponsored the Andhra Pradesh Banker's Institute of Entrepreneurship Development, which will offer training to unemployed youth for improving their skills in Andhra Pradesh. Our Bank has finalized an MoU with Hewlett-Packard India Ltd., for implementing a comprehensive Core Banking Solution through Finacle. This initiative will enable the Bank to achieve signifcant cost advantagers and better business outcome in the dynamic banking arena in the country. This will also benefit the customers, who will have access to banking and financial services anytime, any where through multiple delivery channels. Bank is celebrated "AB Bima Utsav" from 15.10.2007 to 31.12.2007 - a special campaign for marketing of LIC Policies and other insurance linked schemes of the Bank like AB Arogyadan, AB Jeevan Abhaya, AB Abhaya Gold. Our Bank adopted Gundugolanu village, West Godavari District, Andhra Pradesh - birth place of Dr.Bhogaraju Pattabhi Sitaramayya for all-round development. A comprehensive budget with an outlay of Rs.5.50 Crore is finalized for improving health, sanitation, education and social service facilities in the village. Bank issued 27.26 lacs of ATM/Debit Cards. Bank extended financial assistance to 120926 Self Help Groups to the tune of Rs.744 Crore. Bank introduced low cost comprehensive health insurance scheme for all credit linked Self Help Groups under the name "Swashya Bima Yojana" .
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Bank has launched two new Agri products -"AB Kisan Rakshak" - a debt swapping scheme for farmers and "AB Mahila Soubhagya" - a debt swapping scheme for SHGs on 15.12.2007 for the benefit of Self Help Groups. These schemes are intended to reduce the interest burden of the less privileged sectors of the society. Bank ranked First in LIC of India - Bancassurance business, in the Country on the basis of First Premium Income. Bank has mobilized 137642 LIC Policies in this Financial Year. Andhra Bank will open its Representative Office in New Jersey City in United States shortly. Bank feels United States would be an ideal location as Andhra Bank has been a household name among many NRIs there. A foothold in New Jersey is strategic for the 84 year old bank as it has a large number of non resident Indians from Andhra Pradesh. Thus our Bank accords utmost concern to customer satisfaction by offering innovative and need based financial products and services using state-of -the art technology.
Founder
Dr Bhogaraju Pattabhi Sitaramayya was born on 24th November 1880 in Gundugolanu village, West Godavari District in Andhra Pradesh. He was a renowned Freedom Fighter and a very illustrious personality.
Corporate Identity
('Togetherness ') is the theme of the logo of Andhra Bank where the world of banking services meets the realm of ever changing customer needs and establishes a link that is like a chain, inseparable. The logo also denotes a bank that's prepared to do anything, to go to any lengths, for the customer. The blue pointer on the top represents the philosophy of a bank that's always looking for growth and newer, and challenging, more promising directions .The keyhole indicates safety and security. The colours red and blue represent fusion of dynamism and solidity. At a time when the performance of the bank, the prospects of the bank, and even the perceptions of the bank are vibrantly different, and poised as we are at the threshold of a new millennium, this modernized logo is a tribute to the Andhra Bankers who are the true creators of the image of the bank.
Dr. K. Ramakrishnan - Chairman & Managing Director
Shri K Ramakrishnan
took charge as Chairman and Managing Director of Andhra Bank in
June,2005. Brief profile of our Chairman and Managing Director is :
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Shri K Ramakrishnan, B.Com(Spl), MBA(Gold Medalist)(First Class First) has been conferred "Doctorate of Letters" by Acharya Nagarjuna University for contribution in the field of Banking. Dr.K. Ramakrishnan joined Bank of India in 1970. He was appointed Executive Director of Bank of Baroda in 2004 before taking chargeat Andhra Bank as Chairman & Managing Director. During his appointment in Bank of Baroda, he was Chairman, Bank of Baroda(Kenya) Ltd., and Chairman, BOB Housing Fianance Ltd., A widely travelled man with academic bent of mind, Mr Ramakrishnan attended programmes at National Institute of Bank Management, Pune and Institute for Development Policy and Management, University of Manchester, UK. Dr. K Ramakrishnan is also Chairman, State Level Bankers' Committee, Andhra Pradesh and a visiting faculty at Central University, Hyderabad. Dr. Ramakrishnan will be the Chairman and Managing Director of Andhra Bank until 31st July, 2008.
Sri Kalyan Mukherjee - Executive Director
Shri Kalyan Mukherjee B.A.(Hons), MBA joined the Andhra Bank board as Executive Director on 25.03.2006. Before assuming charge as Executive Director, he was General Manager with UCO Bank. In his career with UCO Bank spanning 37 years, held various important assignments which included 10 years experience in Overseas Branches of UCO Bank, namely Singapore & Hongkong. Sri Mukerjee has wide experience in the area of HR. He was a member of Personnel Committee, Indian Banks' Association for around 3 years.
Vision & Mission of Andhra Bank:-
Board Of Directors
Dr K Ramakrishnan Chairman & Managing Director
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Sri Kalyan Mukherjee Executive Director

Sri Madhusudan Prasad Govt. of India Nominee Director Shri B Maheshwaran RBI Nominee Director Dr K Anjanappa Director Sri V H Ramakrishnan Director Sri Prem Prakash Pareek Director Prof Sunil Kumar Maheshwari Director Sri K Ramakoteswara Rao Director Sri Anup Prakash Garg Director Sri Rama Chandra Khuntia Director Sri T Ravindranath Director
ATM Sharing Arrangements

Sl No:Name of the Bank 1 Allahabad Bank 2 Andhra Bank 3 Bank of Baroda 4 Canara Bank Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 5 CUB 6 CORP 7 COS 8 CSB 9 Dena Bank 10 Development Credit Bank 11 Dhanalakshmi Bank 12 HDFC Bank 13 ICICI Bank 14 IDBI Bank 15 Indian Bank 16 Indian Overseas Bank 17 IndusInd Bank 18 Jammu & Kashmir Bank 19 Karnataka Bank 20 Karur Vysya Bank 21 Oriental Bank of Commerce 22 Punjab National Bank 23 South Indian Bank 24 Tamilnad Mercantile Bank 25 Vijaya bank 26 Yes Bank Besides the above, Andhra Bank has bilateral arrangements with 1. HDFC BANK 2. INDIAN BANK 3. UTI BANK 4. STATE BANK OF INDIA The ATMs of other banks which are not listed above are shared through VISA network.
AWARDS AND ACHIEVEMENTS
Awards and Rewards AWARDS RECEIVED , SO FAR IN THE PRESENT YEAR - 2006-07 SAFA award
* Received Best Presented Accounts Award 2005 from SAFA's (South Asian Federation of Accountants)Centrein Colombo, Sri Lanka on 16.01.2007.
"BEST BANK AWARD" by IDRBT, Hyderabad

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK * Andhra Bank has bagged the "Best Bank Award" in the category of "Use of IT for Customer Service in Semi Urban and Rural areas" for 2005-06. Our Chairman & Managing Director, Sri K Ramakrishnan has received the award from Sri Y V Reddy, Governor, RBI at Institute for Development and Research in Banking Technology (IDRBT) Hyderabad on 2.9.2006.
MILESTONES ACHIEVED AND AWARDS RECEIVED DURING 200506

FINTECH Asia 2006 Award For "Any Branch Banking (ABB)" ndhra Bank has bagged the FINTECH Asia 2006 Award for its initiatives under "Any A Branch Banking (ABB)" service across the Country. Andhra Bank is the only Bank in the Country to receive one of the six Awards announced by the Financial Insights (USA), an IDC Company, which is a Subsidiary of IDG, the World's leading IT Media, Research and Exposition Company.
Ranked 683rd among Top 1000 Banks in the World The prestigious 'The Banker' - a Financial Times Business Publication, July 2005 Issue published from London has ranked Andhra Bank as the '683rd Largest Bank Globally', out of the Top 1000 World Banks' Annual Rankings. 2nd Highest Mover in the World having climbed 277 places over previous year Andhra Bank also happened to be the 'Second highest mover in the World and highest mover compared to any other Bank in Asia' having climbed 277 places in the Top 1000 Banks' Rankings based on Tier-I Capital.
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Ranked as the Top Number 1 Bank in Asia under the "Return on Capital" 'The Banker' Magazine went on to Rank 'Andhra Bank as the Top Number 1 Bank in Asia' under the "Return on Capital" among all the Asian Banks - Rankings being based on Tier-I Capital Business Parameter.
Adjudged Best Bank by Analyst Magazine - An ICFAI Publication

Our Bank has been adjudged as the "Best Bank under Large Banks Category" by "The Analyst" Magazine - An ICFAI Publication, in its Performance Analysis of Select Indian Banks for 2004-05.
The Best Bank as per the Business Standard Annual Banking Survey, 200405
The "Best Bank" Status was conferred on our Bank by the Business Standard in its Annual Banking Survey for 2004-05 in terms of Productivity, Profitability, Growth, Safety and Efficiency.
Best Bank Rating from Business Today Magazine

The Business Today Survey of the Best Banks in India has Ranked Andhra Bank at 5th Place under Largest Banks Category compared to last year where the Bank was Ranked at 15th Place in terms of Size and Strength, Operations, Productivity and Efficiency, Quality of
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Earnings, Capital Adequacy and Asset Quality. The Bank has also been Ranked No.5 under Slowest NPA Growth Category and Ranked No.2 under Return on Capital Employed Category.
ICRA Rating for Corporate Governance

Our demonstrated commitment to vigilant Corporate Governance has been rewarded by ICRA, which assigned us a Corporate Governance Rating of "CGR-2". This denotes high level of assurance on the quality of Corporate Governance.
Award of Institute of Chartered Accountants of India for excellence in Financial Reporting

The Institute of Chartered Accountants of India (ICAI) has recently awarded our Bank the "Silver Shield" under the category of Banking, Insurance and Financial Institutions, given for excellence in financial reporting in published accounts for the year, 2004-05. Our Bank is the only Public Sector Bank to receive an Award from ICAI.
IBA Technology Award

Andhra Bank has been conferred the "Runner-Up" Award under "Best Payment Initiative" at the Indian Banks' Association (IBA) Banking Technology Awards, 2005 for having wide ATM Network and highest number of hits per day.
Awards for SLBC, as Convenor Bank in the State of AP

State Level Bankers' Committee (SLBC) of A.P. (Convenor Bank : Andhra Bank) has been awarded for ensuring excellent performance by all Banks for Kharif 2005. Andhra Bank as the Convenor Bank for the State Level Bankers' Committee (SLBC) of AP has been presented an Award for its excellent coordinating efforts in implementation of Rajiv Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Yuvashakti Scheme.
Awards for Best Performance under Kharif Loans

Andhra Bank was awarded by the Government of Andhra Pradesh for Best Performance in exceeding Targets under disbursement of Kharif during 2005.
Best Bank in lending to Agriculture

Government of Andhra Pradesh has instituted for the first time Awards for Best Farmers and Best Bankers at the State Level and District Level. Andhra Bank has bagged the Best Banker Award at the State Level for its overall performance.
Best Banker in lending to Unemployed Youth under Rajiv Yuva Sakthi

Andhra Bank has been given the Best Banker Award for its performance during the Year, 2005-06 for achieving Targets under the Rajiv Yuva Sakthi Scheme.
PRODUCT
PROFILE
Deposit Schemes: AB Savings accounts AB Current accounts AB Term deposits AB Other schemes
1. AB Savings Accounts
AB Kiddy Bank AB Abhaya Plus AB Easy Savings AB Abhaya SB A\C AB Abhaya Gold SB A\C AB Jeevan Abhaya Scheme
2. AB Current Accounts
AB Insurance linked Current A\C
3. AB Term Deposits
AB Money Time AB Tax Saver AB Fixed Deposits AB Kalpataravu Deposits AB Recurring Deposits
4. AB Other Schemes
AB Arogyadaan Scheme AB Bancassurance Life AB Bancassurance Non-Life
Retail Loans
AB Doctor Plus AB Nightingale AB Housing Loans AB Dr. Pattabhi Vidya Jyothi AB Vanitha Vahan AB Personal Loan AB Vehicle Loan AB Clean Loans Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK AB Mortgage Loans
Agriculture Loans
AB Mahila Soubhagya AB Kisan Rakshak AB Kisan Vikas Card AB Pattabhi Agri Card AB Kisan Chakra AB Rural Godowns AB Agri Clinics/ Agro Service Centers AB Kisan Sampathi AB Kisan Bandhu-Tractor Financing AB Self Help groups- Bank Linkage Programme AB Andhra Bank Kisan Green Card AB Surya Sakthi AB Solar Cookers AB Finance purchase of land for agri purpose AB for financing to Dairy agents
Introduction:
Women are one of the greatest assets in a society. They are equal 2 men in all aspects. women are more over perfectionists in all spheres...all that they need in Today's world is a bit of empowerment and it is the duty of every society to provide this.... In the vedic times, women were given an equal status like men in the society. They were allowed to voice their own opinions, exhibit their talents and the list goes on. If you actually observe the period after the vedic times you can really see the contrasting status and freedom levels of a woman in society. Yes, after the vedic times women were treated like mans play thing. They were considered as suitable only for household activities and the women being men considered a part of bread making in the house shameful and thus began their ill-treatment. Women empowerments have
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK started their very first struggle. Most men view themselves as being the superior life-form in society. They justify this belief by saying that they are stronger and more capable; thus, making them more qualify for the more important roles in society. They place themselves on pedestals and force women to believe in their own inferiority to men and their incapability to excel educationally, politically, economically, and domestically. But the truth is that women will eventually advance in all these areas and come to realize that they do not need men to survive.
CHAPTER-3 METHODOLOGY
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Andhra Bank, as a special gesture to encourage and empower Indian women, is offering a Vehicle loan scheme AB VANITHA VAHAN with low rate of interest. AB VANITHA VAHAN is a Four/Two wheeler vehicle loan scheme exclusively women for purchase of vehicle including purchase of four wheeler on second sales. To know the response of the customers the study has been taken.
Title of the project: Customer response towards the Andhra Bank Vanitha Vahan scheme in Hubli. Objective: To know the customer response towards Andhra Bank Vanitha Vahan scheme in Hubli. Sub objectives: 1) To know the awareness level of AB Vanitha Vahan scheme. 2) To know the potential market for AB Vanitha Vahan scheme. 3) To identify the reasons for performance & avenues for popularizing the scheme.
Need for the study As Andhra Bank offered the AB Vanitha Vahan scheme from last three years & till now in Hubli, no women has taken loan from Andhra bank for their vehicles. It was felt to ascertain the customer response towards AB Vanitha Vahan scheme. This study is undertaken to explore the reasons for scheme not accepted by customers.
Introduction to the Topic

Andhra Bank, as a special gesture to encourage & empower Indian women, is offering a vehicle loan scheme AB VANITHA VAHAN with low rate of interest. AB VANITHA VAHAN is a Four/Two wheeler vehicle loan scheme exclusively women for the purchase of vehicle including purchase of four wheeler on second sales.
AB VANITHA VAHAN
EMPOWERING WOMEN Nature of the Scheme:- A four wheeler/ two wheeler vehicle loan scheme exclusively for women including for purchase of four wheelers on second sale. Eligibility:- Salaried women (permanently employed)/ professional and self-employed having income proof. Income Criteria:- For 4 wheelers income should be more than Rs. 1,00,000 /- p.a For 2 wheelers income should be more than Rs. 60,000 /- p.a 50% of the husband's salary will be taken for computing eligibility provided he is a coobligant. Margin amount 10% on road price
Quantum of Finance: New Vehicle: 90% on road price which includes invoice price, Life tax, Registration charges, Insurance and accessories, if any, worth Rs. 5,000 /- or 3 years gross salary whichever is lower. Second Sale: Four wheelers (not more than three years old): 60% of garage value or 3 years gross income whichever is lower.
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Repayment: For 4 wheelers - minimum 12 months and maximum 72 months (EMI). For 2 wheelers - minimum 12 months and maximum 60 months (EMI) Interest rate:- As applicable on the date of loan with 0.50% concession in rate of interest for prompt payment. Co-obligation:-Husband/ father or any third party acceptable to the bank. Security :-Hypothecation of vehicle purchased, Valid driving license Documents:Proof of Income - Salary Slip/ IT Returns/ Assessment Order, Proforma Invoice. Valuation certificate from reputed garage for second sale. Charges:- No processing charges and administrative charges applicable A vehicle loan only for ladies, this kind of loan is provided by Andhra bank only.
Research methodology: 1) Data collection methods used: Primary and secondary data collected to carry out the research work. Primary data: Primary data collected through questionnaire using face-to-face interview method. Secondary dataIn this study Secondary data is collected from Web-sites, Books and Employees of Andhra Bank. 2) Measurement tool: Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Questionnaire Sampling Method: The sample is selected based on non- probability sampling method (convenience sampling method). Sample size : 100 customers. Sampling unit: Women account holders of Andhra Bank Sample frame: Hubli city
CHAPTER-4 ANALYSIS AND INTERPRETATION
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 1) Occupation of the respondent

O ccupation of the res podent Frequency Pro fessio n 32 Service 28 Bussiness 26 Others 14 To tal 100 Percent 32.0 28.0 26.0 14.0 100.0 Valid Percent 32.0 28.0 26.0 14.0 100.0 Cumulative Percent 32.0 60.0 86.0 100.0
Valid
Occupation of the respodent

40
30
32 28 26
20 14
Frequency
10
0 Profession Service Bussiness Others

Interpretation:It was found that out of 100 women respondents, 32% women respondents belongs to profession category 28% women respondents belongs to service category 26% women respondents belongs to business category Only 14% women respondents belongs to other category
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK The maximum women respondent belongs to profession and service category. 2) Annual Income
Annual income Frequency 60000-100000 30 100001-150000 54 150001-200000 15 >200000 1 To tal 100 Percent 30.0 54.0 15.0 1.0 100.0 Valid Percent 30.0 54.0 15.0 1.0 100.0 Cumulative Percent 30.0 84.0 99.0 100.0
Valid
Annual income
60 50 40 30 54
30
Frequency
20 10 0 60000-100000 150001-200000 >200000 100001-150000 15
Annual income
Interpretation:It was found that out of 100 women respondents, 30% women have their annual income between 60000-100000 54% women have their annual income between 100001-150000 15% women have their annual income between 150001-200000
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 1% woman has her annual income above 200000 The maximum women have their annual income between 100000-150000 and 100000 3) How long are you with the Andhra bank?
How long are you with AB Frequency 1 to 5 yrs 40 6 to 10 yrs 42 11 to 15 yrs 15 > 15 yrs 3 To tal 100 Percent 40.0 42.0 15.0 3.0 100.0 Valid Percent 40.0 42.0 15.0 3.0 100.0 Cumulative Percent 40.0 82.0 97 .0 100.0
60000-
Valid
How long are you with AB

50 40 42
40
30
20
Frequency
10 0 1 to 5 yrs
15
6 to 10 yrs 11 to 15 yrs
3 > 15 yrs
How long are you with AB

Interpretation:It was found that out of 100 women respondents, 40% of women respondents are with the Andhra bank between 1-5 years Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 42% of women respondents are with the Andhra Bank between 6-10 years 15% of women respondents are with the Andhra Bank between 11-15 years Only 3% women respondents are with the Andhra Bank >15 years
4) Are you aware of Andhra Bank schemes?
Are you aware of AB schemes ? Frequency 69 31 100 Percent 69.0 31.0 100.0 Valid Percent 69.0 31.0 100.0 Cumulative Percent 69.0 100.0
Valid
Yes No To tal
Are you aware of AB schemes?

80 69 60
40 31
Frequency
20
0 Yes No
Are you aware of AB schemes?

Interpretation:-
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK It was found that out of 100 women respondents, 69% women are aware of Andhra bank schemes 31% women unaware of Andhra bank schemes Awareness of Andhra bank schemes in women is good. To create awareness in the remaining 31% women, Andhra bank has to communicate them. Then it is good for Andhra bank as thet may get good number of accounts for the schemes. 5) Are you aware of AB Vanitha Vahan scheme?
Are you aware of AB Vanitha vahan scheme? Frequency 32 68 100 Percent 32.0 68.0 100.0 Valid Percent 32.0 68.0 100.0 Cumulative Percent 32.0 100.0
Valid
Yes No To tal
Are you aware of AB Vanitha vahan scheme?

80 70 60 50 40 30 32 68
Frequency
20 10 0 Yes No
Are you aware of AB Vanitha vahan scheme?

Interpretation:It was found that among 100 women, 32% women are aware of AB Vanitha vahan scheme 68% women are unaware of AB Vanitha vahan scheme. Awareness level of AB Vanitha vahan scheme is low in women comparing with the other schemes of Andhra Bank. So Andhra bank has create the awareness about scheme in remaining women respondents as there is a possibility to get good number of customers for AB vanitha vahan scheme.
6) How you came to know about this AB Vanitha Vahan scheme?
How you came to know about this AB vanita vahan s cheme? Frequency relatives and friends 15 Advertis ement 5 Emplo yees o f bank 12 To tal 32 System 68 100 Percent 15.0 5.0 12.0 32.0 68.0 100.0 Valid Percent 46.9 15.6 37 .5 100.0 Cumulative Percent 46.9 62.5 100.0
Valid
Mis sing To tal
How you came to know about this AB vanita vahan sche

16 14 12 10 8 6 15 12
Frequency
4 2 0 relatives and friend
Employees of bank
Advertisement
How you came to know about this AB vanita vahan scheme?

Interpretation:Out of 32% women who were aware of AB Vanitha vahan scheme 15% women came to know about the scheme by relatives and friends 12% women came to know about the scheme by Employees of the Bank
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Only 5% women came to know about the scheme through advertisement So Andhra Bank has to give more stress on advertisement to promote the scheme as it can create the awareness about the scheme also. Andhra bank has to do wide publicity about scheme using different promotional tools to promote the sheme. 7) Through which media you came to know about the AB Vanitha Vahn scheme?
Through which media you camr to know about the AB vanita vahan s cheme? Cumulative Percent 100.0
Valid Mis sing To tal
Others System
Frequency 5 95 100
Percent 5.0 95.0 100.0
Valid Percent 100.0
Through which media you camr to know about the AB va

6 5 4 3 2 5
Frequency
1 0 Others
Through which media you camr to know about the AB vanita vahan scheme?
Interpretation: Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK The 5% women who came know about the AB Vanitha vahan scheme through advertisements they all are know about the scheme through the media of catalogues and pamphlets only. So Andhra bank has to use the other media like TV, Magazines, News papers, Radio with catalogues and pamphlets to promote and create awareness about the scheme. 8) Do you know the features in detail of AB Vanitha Vahan scheme?
Do you know the fatures in detail of AB vanita vahan s cheme? Frequency 14 18 32 68 100 Percent 14.0 18.0 32.0 68.0 100.0 Valid Percent 43.8 56.3 100.0 Cumulative Percent 43.8 100.0
Valid
Mis sing To tal
Yes No To tal System
Do you know the fatures in detail of AB vanita vahan sch

20 18
14 10
Frequency
0 Yes No
Do you know the fatures in detail of AB vanita vahan scheme?

Interpretation:Out of 32% women who are aware of AB Vanitha vahan scheme 14% women know the features in detail of AB Vanitha vahan scheme 18% women dont know the features in detail of AB Vanitha vahan scheme So Andhra Bank has to give detail information about the scheme to those 18% women then there may be possibility to get them as a potential customers for AB vanitha Vahan scheme.
9) According to you which promotional tools Andhra Bank have to conduct for popularizing the scheme?

According to you which promotional tools AB have to conduct for popularis ing the s cheme? Frequency 40 16 30 14 100 Percent 40.0 16.0 30.0 14.0 100.0 Valid Percent 40.0 16.0 30.0 14.0 100.0 Cumulative Percent 40.0 56.0 86.0 100.0
Valid
Ho ldings and banners Catalo gues and pamphlutes Lo cal t.v advertisements Others To tal
According to you which promotional tools AB have to con

50 40 30 20
40 30
Frequency
16 10 0 Holdings and banners Local t.v advertisem Catalogues and pamph
14
Others
According to you which promotional tools AB have to conduct for populari

Interpretation:Out of 100 women 40% women feel that Andhra Bank has to use Hoardings- Banners as promotional tool to popularize the scheme 16% women feel that Andhra Bank has to use Catalouges- pamphlets as promotional tool to popularize the scheme.
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 30% women feel that Andhra Bank has to use Local TV advertisement as promotional tool to popularize the scheme 14% women feel that to popularize the scheme Andhra Bank has to use promotional tools like News papers, Magazines etc. Andhra Bank has to give more stress on promotional tools like Hoardings- Banners, Local TV advertisement to popularize the scheme as well as to create awareness also within the customers. 10) Would you like to own a vehicle in future?
Would you like to own a vehical in future? Frequency 35 65 100 Percent 35.0 65.0 100.0 Valid Percent 35.0 65.0 100.0 Cumulative Percent 35.0 100.0
Valid
Yes No To tal
Would you like to own a vehical in future?

70 60 50 40 30 35 65
Frequency
20 10 0 Yes No
Would you like to own a vehical in future?
Interpretation:-
Out of 100 women respondents, 65 % women are not going to own vehicle in future 35% women are going to own vehicle in future 35% women are going to own a vehicle in future. So these 35% women may be potential customers for the Andhra Bank
11) If yes, would you go for AB Vanitha Vahan scheme?

If yes , would you go for AB vanita vahan s cheme? Frequency 14 21 35 65 100 Percent 14.0 21.0 35.0 65.0 100.0 Valid Percent 40.0 60.0 100.0 Cumulative Percent 40.0 100.0
Valid
Mis sing To tal
Yes No To tal System
If yes, would you go for AB vanita vahan scheme?

30
20
21
14 10
Frequency
0 Yes No
If yes, would you go for AB vanita vahan scheme?
Interpretation:-
Out of 35% women, who are going to own a vehicle in future 14% women would like to go for AB Vanitha Vahan scheme 21% women do not want to go for AB vanitha vahan scheme
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK This shows that there are 14% potential customers for AB Vanitha vahan scheme.Andhra Bank has give more stress on remaining 21% women as to make them potential customers for the scheme through communicating them.
Cross-tab 1
Occupation of the respondent with would you like to own a vehicle in future?
O ccupation of the res podent * Would you like to own a vehical in future? Cros s tabulation Co unt Wo uld yo u like to o wn a vehical in future? Yes No Pro fes sio n 14 18 Service 11 17 Bus siness 7 19 Others 3 11 35 65
Occupatio n o f the res po dent
To tal
To tal 32 28 26 14 100
20 18 19 17
14 10 11 11
Would you like to ow

3 Yes No
Count
0 Profession Bussiness Others Service
Interpretation:-
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 14% professional women and 11% service women would like to own a vehicle in future. So Andhra has to give more stress on them.
Cross-tab 2
Occupation of respondent with According to you which promotional tools Andhra Bank have to conduct for popularizing the scheme?
O ccupation of the res podent * According to you which promotional tools AB have to conduct for popularis ing the s cheme? Cros s tabulation Co unt Acco rding to yo u which pro mo tio nal to o ls AB have to co nduct fo r po pularising the s cheme? Catalo gues Lo cal t.v Ho ldings and advertis e and banners pamphlutes ments Others Pro fess io n 16 5 11 Service 7 8 9 4 Bus siness 8 2 9 7 Others 9 1 1 3 40 16 30 14
Occupatio n o f the res po dent
To tal
To tal 32 28 26 14 100

20
16
According to you whi

Holdings and banners
10
11 8 9 8 9 7 9
Catalogues and pamph lutes Local t.v advertisem 3 11 Others ents Others
7 5
Count
4 2
0 Profession Service
Bussiness
Interpretation:-
Out of 32% professional women 16% feel that Hoardings-Banners, 5% feel cataloguespamphlets, 11% feel that Local TV advertisement used as promotional tool that AndhraBank have to conduct for popularizing the scheme. Out of 285 service women 7% feel that Hoardings-Banners, 8% feel catalogues-pamphlets, 9% feel that local TV advertisement and 4% feel that News papers, magazines used as promotional tool that Andhra Bank have to conduct for popularizing the scheme.
CHAPTER-5
FINDINGS, RECOMMENDATIONS, SUGGESTION, CONCLUSIONS, AND LIMITATIONS
Findings:
Out of 100 women respondents, 32% women respondents belongs to profession category, 28% women respondents belongs to service category, 26% women respondents belongs to business category. Only 14% women respondents belong to other category. Out of 100 women respondents,30% women have their annual income between 60000-100000, 54% women have their annual income between 100001-150000, 15% women have their annual income between 150001-200000, 1% woman has her annual income above 200000. Awareness of Andhra bank schemes in women is good. To create awareness in the remaining 31% women, Andhra bank has to communicate them. Then it is good for Andhra bank as thet may get good number of accounts for the schemes. 32% women are aware of AB Vanitha vahan scheme, 68% women are unaware of AB Vanitha vahan scheme. Awareness level of AB Vanitha vahan scheme is low in women comparing with the other schemes of Andhra Bank. Out of 100 women, 40% women feel that Andhra Bank has to use HoardingsBanners as promotional tool, 16% women feel that Catalogues- pamphlets as.30% women feel that Local TV advertisement, 14% women feel that to popularize the scheme Andhra Bank has to use promotional tools like News papers, Magazines etc. Andhra Bank has to give more stress on promotional tools like Hoardings- Banners, Local TV advertisement to popularize the scheme as well as to create awareness also within the customers. Out of 100 women, 35% women are going to own a vehicle in future. So these 35% women may be potential customers for the Andhra Bank Babasabpatilfreepptmba.com
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Out of 35% women, who are going to own a vehicle in future, 14% potential customers for AB Vanitha vahan scheme. Andhra Bank has give more stress on remaining 21% women as to make them potential customers for the scheme through communicating them.
Recommendations: 1. Andhra Bank has to create awareness about its Vanitha Vahan scheme using different promotional tools. 2. Andhra Bank has to give more stress on promotional tools like Hoardings & Banners, Local TV advertisement to popularize the scheme 3. If possible, Andhra Bank shall re-launch its scheme Vanitha Vahan 4. Andhra Bank has to do the promotional activities during KVIS Mela, Handicraft Mela, Mahila Mandal Meetings. 5. Andhra Bank has to conduct programmes on Women Day. It will be more effective to promote the scheme. 6. Andhra Bank has to promote its scheme at inner wheels, lions club. It can also promote the scheme during Social gatherings. 7. Andhra Bank has to tie up with PMRY (Pradhan mantri rojagar yojana) to promote this scheme. 8. Andhra Bank has to promote its scheme in SHG (self help groups).
Conclusions
1) According to my survey we conclude that awareness level of Andhra Bank schemes is good but the awareness level of AB Vanitha Vahan scheme is poor. 2) Advertisement of the AB Vanitha Vahan scheme is very less. Andhra Bank has to give more stress on promotional tools like Hoardings & Banners, Local TV advertisement to popularize the scheme 3) Market potential for AB Vanitha Vahan scheme is less. There are only 14 potential customers for AB Vanitha Vahan scheme. 4) Because of lack of advertisement the performance of AB Vanitha Vahan scheme is poor.
Suggestion:
Andhra Bank has to use the opportunities which are available to them because on 26th of April 2008 an event was conducted at my college; K L E Ss IMSR Hubli for women entrepreneurs as I am doing my project in Andhra Bank I suggested them to promote the AB Vanitha vahan scheme in the event but the manager of Andhra Bank did not look at that event even tough I informed him. I thought it is my responsibility to inform him about the event. He was not able make it the event nor was able to sent any body from Andhra Bank to promote the scheme. When I approached him and asked him to provide pamphlets he did not have sufficient pamphlets to distribute among the women entrepreneurs. Because of this type of attitude and culture the schemes of that Bank cannot be popularized.
Limitations
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 1. As information collected is limited to 100 respondents. The analysis may not truly depict the picture of entire city. 2. Non co-operation of some respondents was major hurdle faced 3. All practical experiences cannot be put in black and white. 4. Due to the busy schedule of the respondents it was difficult to get more information from them & interact with them. 5. Some people thought that, I am an agent or a account opener.
ANNEXURE
QUESTIONNAIRE
Dear Sir/ Madam, Name: ___________________________________________________________ sAge: _____________________________________________________________ Education: ________________________________________________________ Phone or Mobile number: ____________________________________________ Address: _________________________________________________________ _________________________________________________________ 1) Occupation a) Profession c) Business 2) Annual income a) 60000-100000 c) 150000-200000 3) How long are you with the Andhra Bank? a) 1-5 years c) 10-15 years 4) Are you aware of Andhra Bank schemes? a) Yes b) No b) 6-10 years d) More than 15 years b) 100000-150000 d) Above 200000 b) Service d) Others
If yes please mention schemes.
5) Are you aware of AB Vanitha vahan scheme? a) Yes b) No
If no please specify the reason_________________________________
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 6) How you came to know about this AB Vanitha vahan scheme? a) Relatives & Friends c) Employees of Bank b) Advertisements d) others
7) Through which media you came to know about the AB Vanitha vahan scheme a) T.V c) Magazines b) News papers d) Others
8) Do you know the features in detail of AB Vanitha vahan scheme? a) Yes b) No
9) According to you which promotional tools Andhra Bank have to conduct for Popularizing the scheme? a) Hoardings and banners c) Local TV Advertisement 10) Would you like to own a vehicle in future? a) Yes b) No b) Catalogues & pamphlets d) Others
11) If yes would you go for AB Vanitha vahan scheme? a) Yes b) No
If yes, specify the reason If no specify the reason.. 12) Any suggestions or recommendations for AB Vanitha Vahan scheme ___________________________________________________________ ___________________________________________________________ Thank you for spending your valuable time
Bibliography
CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Marketing Research: A Parasuraman, Dhruv Grewal, R. Krishnan www.Andhrabank.in www.google.com www.wikipedia.com

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CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

Executive Summary Introduction:

Introduction to the topic

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

CHAPTER-1 INDUSTRY PROFILE

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

History of Banking in India:

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK powers.

The Structure of Indian Banking.

Reserve Bank of India [Central Bank]

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

Scheduled Commercial Banks

Scheduled Co-operative Banks

Public Sector Banks

Private Sector Regional Foreign Banks Banks Rural

SBI & its Associates

Scheduled Urban Co-Operative Banks

Scheduled State Co-Operative Banks

Old Private Sector Banks

RESERVE BANK OF INDIA (RBI)

New Private Sector Banks

Functions of Reserve Bank of India

Bankers Bank and Lender of the Last Resort

Classification of RBIs Functions

Nationalization of Banks in India

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK 10. Union Bank

Allahabad Bank United Bank of India UCO Bank Bank of India

Scheduled Commercial Banks in India

Scheduled Commercial Banks in India Unscheduled Banks in India

Non-scheduled Commercial Banks in India

Private Sector Banks

Co-Operative Banks In India

Farming Cattle Milk Hatchery Personal finance

Cooperative banks in India finance urban areas under:

Regional Rural Banks In India

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

Upcoming Foreign Banks In India

Banking Services In India

Bank Savings Account

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK Bank Current Account

Bank Term Deposits Account Bank Account Online

Visa Money Transfer

Banking System Easy Banking

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

CHAPTER- 2 COMPANY PROFILE

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

Dr. K. Ramakrishnan - Chairman & Managing Director

took charge as Chairman and Managing Director of Andhra Bank in

June,2005. Brief profile of our Chairman and Managing Director is :

Sri Kalyan Mukherjee - Executive Director

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

Vision & Mission of Andhra Bank:-

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

Dr K Ramakrishnan Chairman & Managing Director

ATM Sharing Arrangements

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

CUSTOMER RESPONSE TOWARDS THE ANDHRA BANK

AWARDS AND ACHIEVEMENTS

"BEST BANK AWARD" by IDRBT, Hyderabad