Green Product

WHAT IS A GREEN PRODUCT? A green product is the kind of products whose use and the processes used to manufacture them normally conserves energy, reduces carbon and other harmful gases and also conserves the non-renewable energy sources. In creating products designs, designers are continually forced to make decisions that involve trade-offs between multiple environmental impacts. More and more consumers are becoming environmentally conscious and their desire for green products is growing. By adding "green" claims to your marketing strategy, you can grow your business and enhance your market share.

Woolworths and Green Marketing

Woolworths Embarked on a journy to Make a difference in the community and the whole country and they called it the Good Business journey. In brief thier Good Business Journey was thier plan to make a diffrence in these four key areas; transformation, social development, the environment and climate change- all challenges facing not only South Africa , but the whole world. WoolWorths addressed climate change one of the four main pillars of thier Good Business Journey. Theyve also managed to reduce electricity use and carbon footprint by 30% in 2012. WoolWorths has rolled out enregy efficient light fixture across many of their stores to ensure that thier light turn off automatically after hours. Some of 95% of Woolworths food by weight, is locally produced.And by working with soil Scientist, they monitor thier farmers soil to check if its sustainability to increase its Corborn Dioxide absorbtion.WoolWorths on a Good Business Journey to help make the world a cleaner, better place. Its the reason why theyve been working hard to help start an organic cotton industry in south africa. They even introduced a new range of earth friendly household cleaning and personal care product,babies products included as well. More than 60 environmetally friendly products. Made with naturally derived, plant-based, biodegradable ingredients and containing no petrochemicals, no animal ingredients and no artificial colours, the new range has been benchmarked against the worlds top environmentally friendly and conventional branded chemical products to ensure they are as effective as they are gentle to the skin and the environment. Whats more, every product carries the endorsement of Beauty Without Cruelty. Its not just the products which are environmentally friendly, either; where possible, Woolworths has used recyclable bottles which themselves are made from at least 30% recycled materials. Woolworths Holdings moved the first goods through its brand new R500m environmentally friendly Midrand Gauteng distribution centre (DC). Stainability has always been at the heart of WoolWorths since it the company was founde 75 years ago. Sustainability, therefore, was the premise for the developmentof their new DC. In June 2011, Woolworths was committed to helping customers make more informed nutritional choices with the decision to label 100 per cent of its private label products with front of pack nutritional information within the next 12 months.