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A brief study of the above advertisements can be depicted on the following basis:
ADVERTISEMENT 1 Contents:
Job snapshot Job description and role of employee Job code and title Educational requirements Experience and skills required
Presentation style:
Companys logo with name on top. Description in bulleted heads about the responsibilities of the job and also the skills required. Description about the company.
ADVERTISEMENT 2 Contents:
Job specifications with the company name at the top. Vacancy details, i.e. title, type, salary, location etc. Companys summary. Position summary and role or the responsibilities
Presentation Style:
Well organized tabular format for the vacancy. No logo or punch lines shown. .
ADVERTISEMENT 3: Contents:
Job vacancy details. About the company Educational qualifications required. Benefits and details on sending queries. Companys address with logo
Presentation:
Paragraph style advertisement. Companys logo shown on the last corner of the ad.
ADVERTISEMENT 4: Contents:
Company logo with name at the top of the ad. Job details in short. i.e. job title, contact name ,company type. Pay type. Job description with position summary Essential duties and responsibility details Necessary skills and job requirements.
Presentation:
All details shown under bullets with a proper heading. Company logo with name placed at the centre of ad. No extra information shown.
A good ad, no matter what size, can be easily split into five key areas and all need to be covered: 1. What is the company and what does it do? 2. What is the actual job? 3. Who exactly is the company looking for? 4. How much are they going to get paid? 5. How do they apply? All the above five criterias were fully meted by the fourth one and were sequentially placed within a proper format.in the Samsung inc. advertisement. Also, all the tips of writing an effective job ad described above has been beautifully brought up by advertisement 4, i.e. Samsung incorporation. A candidate can found all that what he/she dreamt for their job to be like. In all, its presentation style and contents involved has made it unique and the best among all the rest.
SUBMITTED TO MISS. TARUNA BHASIN FACULTY(MBA DEPTT.) SUBMITTED BY VINITA JOSHI MBA 1ST B TABLE OF CONTENTS
1. Intoduction 2. Job Advertisements 3. Advertisement format 1 4. Advertisement format 2 5. Advertisement format 3 6. Advertisement format 4 7. Advertisement format 5 8. Advertisement analysis 9. Comparative study of advertisements 10.Conclusion 11. Bibliography
The job title is the first thing candidates see when they scan the list of situations vacant. It is therefore the most important part of a great job advertisement. It is like writing a headline for a classified ad in a newspaper. Titles that are exciting and call people to action will stand out and make people want to read your ad. The actual content of a job advert is irrelevant if no one is attracted to read the ad.
Avoiding Discrimination
You are not allowed to use phrases in advertising that may indicate an intention to discriminate on the grounds of age. For example you cannot advertise for "a minimum of ten years experience" as this effectively excludes applicants under a certain age. An alternative could be, "The successful applicant will have sufficient experience to be independent and operate at a responsible level", or simply "Experience preferred". Ambiguous terms such as "senior", "junior", "mature" could be assumed to indicate an intention to discriminate and may attract complaints. The terms "principal" and "advanced" should be considered. Similarly the term "junior" is unsuitable. "Office Junior" indicates a
younger person and could be replaced with "Office Assistant". The term "mature" is often used in general conversation to indicate age. It is best avoided. Use instead, "responsible", "capable", and/or "possessing initiative". It is unlawful to use language that has a gender bias, such as Draughtsman, Fireman, Salesman, Storeman, Warehouseman. Where historic or longstanding usage prevents the use of an alternative, the words "male" or "female" should follow the term in question.