World Swimming Championships (25m) 2016-2018 Bid Proposal

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Peter Knowles
Operations Director, 10th FINA World Swimming Championships (25m), Dubai, 2010 CEO of 9th FINA World Swimming Championships 25m in Manchester 2008; built and led the project team
Won gold for 'Event Look' at the SportBusiness Sport Event Management Awards 2008.

Assistant Director of Sport for Manchester 2002 Commonwealth Games

Left the city with a portfolio of world class sport facilities and no white elephants

Member of Manchester bid teams for both the 1996 and 2000 Olympic and Paralympic Games Architect of Manchester City Councils acclaimed Sports Policy

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Dr. Margo Mountjoy MD, CCFP, FCFP

FINA Bureau Member and former Chair of the FINA Medical Committee, with responsibility for the health of aquatic athletes worldwide. Consultant for the University of Guelphs Health & Performance Centre, and is on faculty at McMaster University Medical School. Serves on the International Olympic Committee Medical Commission, attending summer and winter Olympic Games, conducting research, and supervising medical and anti-doping programs. Recognized by the Canadian Association for the Advancement of Women in Sports as one of the most influential women in Canadian sport. Doctor for the Canadian Olympic Synchro Team and the National Endurance Training Centre (athletics). Is a retired international level synchronized swimmer.

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About FINA
FINA is the international governing body for swimming, diving, water polo, synchronized swimming and open water swimming. The slogan Water is Our World supports water in sport and promotes stewardship of water as a natural resource.

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The FINA Calendar

World Championships
EVEN-NUMBERED YEARS 25m Short Course Swimming World Masters (>25 years old) (all 5 disciplines) Junior (<18 years old) World Championships (all 5 disciplines) Synchronized Swimming World Cup (every 4 years) ODD-NUMBERED YEARS World Aquatics Championships (all 5 disciplines)

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The FINA Calendar

Series (ANNUAL)
World Cup/Grand Prix Series for swimming, diving, and open water (10km) Water Polo World Leagues

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25m World Championships

Bidding has now begun for the 2016 and 2018 World Swimming Championships (25m) events. This event is held in December of even-numbered years. The only past North American host of this event was Indianapolis in 2004. Windsor would be the first-ever Canadian host for the 25 metre event.

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25m World Championships

Short Course Swimming events during the 5 day competition:
Qualifying heats in morning sessions Semi-Finals & Finals in evening sessions 40 events, men & women Freestyle (50 / 100 / 200 / 400 / 800W / 1500M) Breaststroke (50/100/200) Backstroke (50/100/200) Butterfly (50/100/200) Individual Medley (200/400) Relays: Freestyle (4x100/4x200) Medley (4x100)

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Past Hosts for 25m Event

1993 Palma de Mallorca, Spain 1995 Rio de Janeiro, Brazil 1997 Gothenburg, Sweden 1999 Hong Kong 2000 Athens, Greece 2002 Moscow, Russia 2004 Indianapolis, USA 2006 Shanghai, China 2008 Manchester, Great Britain 2010 Dubai, UAE 2012 Istanbul, Turkey 2014 Doha, Qatar

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Indianapolis 2004
Conseco Fieldhouse, home of the Indiana Pacers, was converted from a basketball arena to the first above-ground pool in a North American stadium.
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Manchester 2008
Manchester Arena, a multi-purpose arena, is among the top 3 visited venues worldwide.

A temporary pool installation was used.

Arena environment ensured an unforgettable atmosphere.
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Other Bid Cities

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Eindhoven (NED) Hong Kong (HKG) Houston (USA) Abu Dhabi (UAE) China (city tbc) Christchurch (NZL) Gold Coast (AUS)

Why Do Cities Bid?

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Why Do Cities Bid?

General This is a major world class event, with realistic staging requirements
Brings the worlds elite to the City

Attracts global interest and promotion for the City

Delivers focused global media attention for 5+ days

Delivers an exciting sports show / experience for spectators

Provides sport as theatre in a unique indoor setting

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Why Do Cities Bid?

Social Impact
Community pride in staging a world class event Creating and/or developing a volunteer culture A catalyst for learning to swim and participation in aquatic sports Motivational impact of star swimmers acting as role models Breaking down cultural, political and racial barriers and developing understanding Educational programmes and learning opportunities An aquatics festival with over 140 countries coming together in one city, creating a positive social environment

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Why Do Cities Bid?

Branding
Extensive global media coverage, providing worldwide recognition and promotion for the Host City. New media markets ensure that major events and host cities reach an ever-growing number of consumers. Successful organization boosts the Citys credentials in the international community, and particularly for sports federations. Provides a springboard to the staging of other major sporting events. International recognition and awards.

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Why Do Cities Bid?

Economic impact before, during and after the event for the host city, surrounding region and the entire country:
Jobs & salaries Hotel accommodation & local transportation Commerce and sales Advertising and promotion Manufacturing and services Future tourism / economic development driver for the Host City / region

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Why Do Cities Bid?

Legacy
Increased participation in sports and other activities Reuse of event pools & other sports infrastructure
Panel pools can be "recycled" after the event into permanent pools elsewhere

Attraction of sports personnel (coaches, officials, etc.) to the community Initiation of sports development programs Community development, including volunteer program & culture Education Charity / Goodwill partnerships
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Why Do Cities Bid?

Visitors
786 athletes from 153 countries 750 team officials 470 volunteers 200+ TV broadcast staff 150 journalists and photographers 40,000 Spectators Sponsors & Guests FINA & international sports family

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Bid Requirements

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Selection of a Host City

FINA selects host cities based on the following factors:

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Importance of City Location and Facilities Access to Television Coverage Financial Support of Government Building a Legacy

Selection of a Host City

Windsor fulfills all infrastructure requirements for this event. Windsor delivers what FINA seeks most:
Access to a new audience Delivery of a positive image for swimming Capacity to deliver worldwide media coverage

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Importance of the City

Windsor is centrally located within the lucrative U.S. and Canada sports tourism market Accessible to millions within a half day of travel (Chicago, Cleveland, Toronto, Cincinnati) Our riverfront location fully complements FINA messaging, Water is Our World
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Importance of the City

International cooperation is our way of life and is a strong part of our economy. Our branding will evoke this point and will reinforce the shared benefits of a metropolitan area between two major developed countries.

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Location and Facilities

Swimming competitions would take place in Windsor-Essex while certain hospitality events would occur in the entire WindsorEssex/Detroit region. In addition, concept envisions including the Swimming Canada National Championships and a multi-site aquatics festival aimed at a general audience.
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Location and Facilities

For FINA, the ideal venue is a multi-purpose arena Competition pool - 25 x 26m, 2m deep
Sufficient seating for all athletes, team officials, and projected spectators Considering needs for teams, media, VIPs, etc.

Warm-up pool - 25m, minimum 5-6 lanes

Adjacent/close to competition pool

Warm-up relax area with team space and massage areas Changing / locker rooms Medical / First Aid, Media Centre, TV compound, hospitality and volunteer areas
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Location and Facilities

The seating capacity at WFCU Centre meets FINA event needs. Size allows for exceptional broadcast visuals, full crowds and few empty seats. Provides unique opportunity to complete infrastructure gaps. Creates in Windsor a local, national and international aquatics hub.

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Location and Facilities

Temporary competition and training pools would be installed at WFCU Centre Competition pool supplied by a sponsor and donated to the City of Windsor for reuse
Manchester, 2008

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Location and Facilities

Family Aquatics Complex fulfills key roles for athletes with easy access from downtown hotels.
Athletic training Non-competition events Festival activities Overflow Event Space

Family Aquatics Complex (FAC) is effectively designed for typical aquatics event attendance of 1,500. Bid showcases the Family Aquatics Centre and its ability to regularly host FINA series and biannual events.
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Location and Facilities

Events are located:
30 minutes from a major world airport hub connection
From Toronto by air or from Detroit Metro Airport by land

In a densely populated corridor and a short distance to other major metropolitan areas In communities surrounded by water Near tremendous opportunities for hospitality In an area of moderate temperature with low likelihood of weather challenges
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Location and Facilities

Water is Our World
Both the Aquatics Centre and WFCU Centre are adjacent to waterways Detroit River and Little River, respectively with open water sport opportunities along the route. A Riverside Drive-Lauzon Road route would connect the facilities and be signed as FINA Aquatics Parkway during the event.
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Access to Television Coverage

Windsor is part of a major media market, with local affiliates for all major U.S. and Canadian television operators. NBC/Universal and CBC are FINAs international broadcast partners.
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Access to Television Coverage

Television: CTV/TSN (Windsor), ABC/ESPN, FOX/Fox Sports Detroit, CBS (Detroit) Radio: Bell Media (Windsor), CBS, Clear Channel, Citadel (Detroit) Print and New Media: PostMedia, TorStar, Sun Media (Windsor), Gannett, NewsMedia Group, Journal Register Co.
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Government Support
Government support available for FINA events
2012 FINA Junior Open Water Championships: supported by Government of Canada, Government of Ontario, the Ontario Trillium Foundation. 2010 FINA Open Water Championships (Roberval) and 2005 FINA World Championships (Montreal) were supported by the Government of Canada.

Sponsorship and Promotional Opportunities

The success of our experience with the International Childrens Games can also be leveraged to secure additional corporate and foundation support.
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Building a Legacy
Reuse of Pools
Event pools can be dismantled and reassembled for new uses, to be determined by the community following the event.

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Bid Process

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Timelines
Friday, 1 June 2012: Swimming Canada and the City of Windsor advised FINA of our intention to be involved in the Bid Process (non-binding). Friday, 29 June 2012 City of Windsor participated in information meeting in Lausanne, Switzerland. FINA delivered bidding information documents and presents procedures to City of Windsor Monday, 2 July 2012 - 15 October 2012 Candidates prepare their Formal Bid (Bid Questionnaire, Budget and other documents) Monday, 15 October 2012 Deadline to submit to FINA the Formal Bid.

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Timelines
Monday, 5 November 2012 FINA to provide Host City Agreement Tuesday, 6 November 2012 Friday, 30 November 2012 FINA and Candidates finalize the Host City Agreement FINA visits City of Windsor Monday, 3 December 2012 Deadline for presenting the Host City Agreement, signed by Candidate National Federation and City of Windsor Tuesday, 11 December 2012 Bids presentation at the FINA Bureau Meeting in Istanbul (TUR) Election of the Host City by FINA Bureau

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Governance
Delegation of Governance
Event is complex and requires coordination by an Organizing Committee and management by an Executive Director. Council must appoint and maintain confidence in an Organizing Committee to make the event a success. The Organizing Committee would be responsible for all aspects of program delivery and financing.

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Event Cost
The event cost is likely to be between $9 Million and $10 Million Organizing Committee is responsible for securing funding for all event costs not related to actual officiating of the competitions, including insurance. Organizing Committee is responsible for securing and funding an appropriate venue and related infrastructure.

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Participant Logistics
City is responsible for cost and delivery of food, hotel and ground transportation services for FINA Bureau, Committees, Officials, hotel and meals (approximately 214 individuals + VIPs) City is responsible for athlete flights (750), ground transportation, hotels (375 twin) and meals for 8 nights City retains any revenues generated from visitors
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Revenues

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National Marketing Program (Cash or Sponsorships) FINA Partner and Supplier Contributions Ticket Sales Licensing and Merchandising Programs Grants and Subsidies Concessions Rate Cards (charged to visitors) Revenue sharing agreements with Hotels, Restaurants

Additional Host Benefits

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Gain an International Profile

Windsor joins the company of major world cities in hosting the event. Windsors name is front-and-centre for international marketing, while capitalizing on the recognition of Detroits metropolitan status. Windsor would be increasingly known as an important city by event organizers, participants.

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Drive Economic Development

Minimum of 4,500 visitors and 35,000 hotel bed nights May drive development of further sports tourism amenities in the Lauzon Road corridor (Hotels, Restaurants, etc.) Multi-location concept supports use of existing downtown hotel properties.

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Attract Future Events

Delivery of a successful event instills confidence in Windsor by FINA and similar organizations. Past host cities continue to host repeat FINA events. Launches opportunities to host FINAs Masters Championships, World Diving Championships, Junior Synchronized Swimming Champtionships. Family Aquatics Complex is the ideal size for these competitions.

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Grow Tourism in City

The event grows the awareness of the city, its heritage, and its ability to deliver an enjoyable tourism experience for visitors. Event encourages new and repeat visits for personal trips, conventions, and the hosting of other larger scale events. Growth of event schedule ensures that ancillary visitors have an incentive to make the trip to Windsor

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Generate Revenue
The Host City retains all profits and revenue opportunities for on-the-ground services, products and merchandise (except for clothing) The FINA organization earns its revenues primarily from international sponsorship and broadcast rights.

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Examples of Host Experience

Manchester, UK

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Impact
32,500 seats taken (UKs largest ever ticketed swimming event) Event hosted 2,500 guests, VIPs, competitors, team and technical officials, media, etc. Supporting activities / events took place benefitting from critical mass of the event. First time that a UK swimming event has been held within temporary pools at a major concert venue.

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Financial Benefit
$18,500,000 CAD Net Economic Benefit
$11,500,000 CAD Net Direct Benefit $3,300,000 CAD Net Indirect Benefit $3,700,000 CAD Net Induced Benefit

$7,500,000 CAD Event Cost 213 full-time equivalent jobs created $5,593,300 CAD Gross Value Added

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Event Attendance
Generally equal male/female participation Average age of 40 years 93% of respondents lived in the UK 8% of spectators come on their own, 41% took at least one child Average group size of 5 74% were local, 26% stayed overnight
64% of overnighters stayed in hotels

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Spectator Spending
On Site
Type of Impact
On-Site UK On-Site Overseas Total

Tickets

Program

Merchandise
$93,700 $8,700 $102,400

Food and Drink

$125,000 $12,200 $137,200

Travel to/from Venue

$230,100 $21,400 $251,500

Other Items

Total

$502,500 $33,500 $536,000

$23,300 $1,600 $24,900

$18,500 $250 $18,714

$993,100 $77,600 $1,070,700

Off Site Type of

Impact

Accommodation

Food and Drink

$860,200

Shopping

Travel To/from Manchester

$208,600

Travel around Manchester

$54,900

Other events, attractions, etc.

$48,000

Other

Total

Off-Site

$1,316,100

$325,300

$4,300

$2,817,400

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Spending (Overnight Guest)

Average Per Person Spend:
$147 for Accommodation $84 for Food and Drink $28 on Shopping $76 on Travel to/From Manchester $6 for Travel within Manchester $7.50 on other attractions
21% - Spent additional nights in Manchester 4% - Spent additional time in North West UK 9% - Spent additional time in UK

Overall: $349 average, $157 median

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General Summary

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General Summary
The FINA 25m World Championships Event is a major global event accessible to our City with which to showcase our city. Host cities have had good experiences with event deliverables and have hosted additional FINA events. Provides an opportunity to leverage major news coverage and to market the community to thousands around the world.

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General Summary
Cost is anticipated to be borne by senior governments and through sponsorships, however City is responsible for securing these and making up the difference. The event provides unparalleled marketing for the City of Windsor, and specifically WFCU Centre and Family Aquatics Complex, demonstrating our potential as a major market destination, with facilities and amenities able to host the worlds best.

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