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CONTENTS
001
002
006
010

015
016
022

043
044
046

057

058
060
070

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094
098
103
109

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129
135

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142
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PREFACE

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trademarktrademark


 18571883




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20041475

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 19944
TRIPs10Trademark Law Treaty, TLTTRIPs
TLT

source function

identification function
SONY
SONY

SONYSONY

quality function


Peter Drahos & Ruth Mayne, Global Intellectual Property Rights Knowledge, Access
and Development 1 (2002).

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SONY

advertising function

trademark rights

trademark registration

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the right of name


181

388
35

30113

29
1301

45

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Coca-Cola2005675 
2007653

30

W. R. Cornish, Intellectual Property: Patent, Copyright, Trade Marks and Allied


Rights 396-397 (2nd ed., 1989).British exporter

200632154

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281923
4437193056
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1094123
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8910

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201271

Trademark Act

1921

fair competitions of markets


30
1103011170
12301
91967
6119944GATT
Agreement on Trade-Related Aspects of
Intellectual Property Rights,TRIPsTRIPs151

16 

16

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1990Clarke

scent or smell
mark

legible 10

11

2003528
In re Clarke, 17 U.S.P.Q.2d 1238 (T.T.A.B. 1990). Faye M. Hammersley, The Smell
of Success: Trade Dress Protection For Scent Marks, 2 Marq. Intell. Prop. L. Rev.
105,126 (1998). Jeffrey S. Edelstein and Cathy L. Lueders, Recent Developments in
Trade Dress Infringement Law, 2000, 40 IDEA 105 (2000)17

10
Wayne W. Herrington & George W. Thompson, Intellectual Property Rights and
United States International Trade Law 222 (2002).
11

216520045115117


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12

first to usefirst
to register, registration
13

12

892006571
13
Common Law System

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14
22

Madrid Agreement Concerning the International Registration of MarksProtocol Relating to the Madrid
Agreement Concerning the International Registration of Marks

15

16

14

2001424446

15

512003344
16

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17

18

19
20 use in
commercetoken
use 21 bona fide

17

200175
10090
19
2 Stephen P. Ladas, Patent, Trademark, and Related Rights National and International
Protection 1054 (1975).
20
10220031095
21
455
18

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22
23

33

3613

22

David I Bainbridge, Intellectual Property 363 (1992). The mark must be used or
intended to be used. Such intention must be bona de.
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63123

1.32.
3.

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goods trademarkworddesignsymbolcolorsound
three-dimensional shapemotionhologram
relevant consumer
181

service trademark

181M

certification mark

801
ULST  Geographical Indication, GI

 CNSCAS




ST

10016

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811

812

83
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1

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collective mark

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861
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87



collective membership trademark

881

90

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20083317
94

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2003

20031222221

association trademark
A
A
1006288712003
429

20031222222

defensive trademark
B

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ISBN 978-957-11-6764-0 ()
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