Professional Documents
Culture Documents
ARO / comScore
ARO / comScore .........................3
ARO / comScore The Power of Like.........................9
IX Survey
..........................26
App .......................................39
A New Kind of Visual News......................45
State of the News Media 2012 shows audience
growth for all platforms but newspapers...................50
2012 07 .........54
ARO/MMX -
24
20127comScore MMX
1077
98.2%0.7%97.5%
1: comScore MMX
20127MMX7120
1897%
1: comScore MMX
7200Yahoo! udn
NOWnewsETtoday
Yahoo!83.2%92.5
10023.43.9udn41.5%
13.3254.82.8
2: comScore MMX
12
7Yahoo!
3: comScore MMX
Yahoo!
4: comScore MMX ()
ETtoday
MSNYahoo!
ETtoday3465.6%35
53.4%
6: comScore MMX
7: comScore MMX
1.
20127comScore MMX70%
2.
20127MMX7120189
3.
7200Yahoo! udn
NOWnewsETtoday
4.
Yahoo!83.2%92.5100
23.43.9udn41.5%
13.3254.82.8
5.
7Yahoo!
6.
ETtodayMSN
34ETtoday65.6%3553.4%
Facebook
Sponsored Stories ad unit
Facebook 1/4
40-150 (
comScore)
34
2
comScore Social Essentials comScore
ex.
1.
Page Publishing
2.
3.
Sponsored Stories
Stories about Friends
4.
1.
Fans
2.
Friends of Fans
3.
Non-Fans
Facebook
Facebook 1.6 3/4
Facebook comScore 2011 5 Facebook
Newsfeed27%
21%
17%
10%
Facebook
Facebook
16%
34
81
social proximity
Bing
GRPs
Facebook
GPRs
40% 25 18-24
26.5% Bing 40% 25 18 18-24
Southwest Airlines 52.0% 35
20%18-24
31%
Bing
Southwest Airlines
Facebook
Facebook 2011 5
comScore Facebook 7
comScore
30%Southwest Airlines
Bing
1.
2.
3.
418% 230%Southwest
Airlines 362% Southwest Airlines 165%
Bing 55% 33%
2011 5
8% 11%
Southwest Airlines
Southwest Airlines 2011 5 Southwest
Airlines 2.7% Southwest Airlines 12.4%
Southwest Airlines 7.1%
Southwest Airlines
Bing
Bing Bing.com Bing
68% 27%
Bing
Facebook
1.
(Reach)
2.
(Engagement)
3.
(Amplification)
DoubleClick 0.1% 1%
2011
AmazonBest BuyTarget Walmart
Facebook
Black Friday
Cyber Monday
2011 11 30 2011 10 19
0.31 0.50
0.67 1.76 2.2
2011 11 12
Amazon Amazon
spending index=209
8%spending
index=108 Amazon
Best BuyTarget
Walmart
Best Buy
204
&
Chief Marketer 2011
60% 25%
90%
2.12 1.54 0.58
38%2.12 1.54
Target
Target
Target
Target 19% 99%
Target 27%
Facebook
Facebook
comScore
Facebook Faceboook
Facebook
95%
ex. 4P
ex. Facebook
(GRP)
GRPGross Rating Point
GRP
IX -
2012 8 11 8 13
1,918
69.2
41%
App
28%
69.2
9.9
29.7 24.6
5.0
()
9.9
14.3%
29.7
42.9%
24.6
35.6%
app
5.0
7.3%
69.2
100%
Aug 2012
App
40
91 20 24
41
()
19
63.7
20-24
41.5
25-29
47.1
30-34
73.0
35-39
63.7
40
91.0
Aug 2012
24
App
App
App
20.9%
70%
30%
84%
(75%)(73%)
57%
25%
5 3.1
3.43
3.25
//
3.14
3.13
Aug 2012
App
1.
81% 80%
41% 28%
2.
69
30 25 10 5
3.
21%
4.
70% 30%
5.
(84%)(75%)
(73%)(62%)
6.
57%
(25%)
7.
app
(IX Survey )
15
2012/08/11~2012/08/13
N=1,918 2012 07
993
51.8%
925
48.2%
19
383
20.0%
20-24
208
10.8%
25-29
230
12.0%
30-34
259
13.5%
35-39
230
12.0%
40
608
31.7%
927
48.3%
460
24.0%
531
27.7%
Aug 2012
Base N=1,918
App
2012 08 App
(IX Survey )
2012/08/11~2012/08/13
536
App
app
App
App
App Yahoo!
App
NT$11.7
App
App(58%)
(54%)
(50%)(50%)app
YouTube
YouTube
YouTube
YouTube
70 YouTube 15
260 5
54
3951
5 5
39
YouTube
YouTube
58 42
65 39
5%
65%
YouTube
2 1 41
YouTube 29
213318
YouTube
20 96
3
YouTube
YouTube
2011
Youtube
YouTube YouTube
YouTube
YouTube2009
Youtube70
YouTube
YouTube
http://www.journalism.org/analysis_report/youtube_news
2012
Web
APP
APP 81% APP
( BLOG )
Rick Edmonds Jeff Sonderman
9%( 2008
)
( 25
)
FACEBOOK
35%
50
4%
2011
- (17.2 %)
(4.5% )(
1%)(-0.05% -4.0%)
2012
http://www.poynter.org/latest-news/mediawire/166874/state-of-the-news-me
dia-2012-shows-audience-growth-for-all-platforms-but-newspapers/
2012 7
2012 7
//
App
Wallaby
Wallaby
Photo123
25
LittleMonsters.com
BarkBox 170
BarkBox 4 170
Tipflare
GOMAJI GROUPON
GoodLife
Mashable
Gmail
Google Gmail
SMS
YouTube
YouTube blurYouTube
Blur All Faces
Hotmail Outlook.com
Vayable
Vayable
Google 15 x 7 105
Google
62
2007 aQuantive 62
4 6 4 20
Twitter SenseNetworks
iTunes Store
12 iTunes Store
Windows Phone
BBC
BBC
Pinterest Pinboard
SEO
LinkedIn Digg.com
Fancy
Pinterest Fancy
Apple
60% Apple
YouTube
YouTube
SCT
IBM 2012 1 2
14% 15.1%
2.4% 1.9%
Line 5000
Line App
YouTube
YouTube 1.5
31 30 80
Monetate
GOMAJI GROUPON
GoodLife
TwitterGoogleBing StumbleUpon
G+
58% 4
TBG
APP
Velti
AdParlor Facebook
Adeven 65 App
40 App zombie app
(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore
IX Survey panel
CyberPanel-Taiwan IX Survey
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