PROJECT REPORT ON Online trading portal at INFOZ SOFTWARE SOLUTION Submitted to

In partial fulfillment of the requirement for the award of the MASTER OF BUSINESS ADMINISTRATION (MARKETING) Prepared By ANJALI.RAKESH.CHOURASIA

Reported to: Mr. Mahesh.Chimankar

DECLARATION

I hereby declare that this report titled Online Trading Portal" is a record of independent work carried out by me as a part of Post Graduate in Marketing to the Indian Institute of planning and Management Mumbai it is based on primary and secondary data founded by me in various department ,books ,magazines and websites . This is an original piece of work and has not been submitted to any other institution or university for any purpose.

Place:-Mumbai

Anjali.Rakesh.Chourasia

Date:-20th June 2012

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ACKNOWLEDGEMENT

The work on this project has been an inspiring, often exciting, sometimes challenging, but always an interesting experience. At the very outset, I wish to thank Mr. Mahesh Chimankar for giving me the opportunity to participate in this interesting research project, that helped me gain insights into the Internet World. He has supported me with his guidance, insights, encouragement and many a fruitful discussion on Internet Marketing. I am grateful to him to have spared his time and showing the patience to our answer our queries. The kindness shown by him, in spite of him being so busy with his work, is highly appreciated. I would also like to thank Mr. Rahul Fondsawant , Mr. vinit shah , Mr. Prashant channe and all my fellow colleagues who supported me at all times. This ensured the prompt completion of this project. This acknowledgment would be incomplete without expressing my sincere appreciation to my parents to have made me stand at this platform.

Table of Contents

1. Executive Summary

2. Company overview

3. About infozshop

4. Role at infozshop

5. What I learned..?

6. Product line

7. Marketing strategies

8. Targeting and services

9. Why infozshop

10.Competitors

11.Layouts design by me

12.Conclusion

EXECUTIVE SUMMARY

The new millennium has brought us on the brink of the I.T. Revolution. This revolution has been aided by the advent of the Internet in a big way. Internet is fast changing the way people used to do things. Naturally, the same would have an impact on the advertisers. Internet has been accepted as the most powerful media for advertising due to the absence of geographical barriers. The advent of the Internet and its subsequent acceptance has once again challenged the traditional forms of advertising. Advertisers are trying to use the 'net' to advertise their products and hence 'net' their customers. Thus, with the Internet gaining prominence, advertising equations are fast changing we would like to study the impact of Internet on advertising from the customers as well as advertisers views. There is no question that the growth of Internet advertising is outpacing offline advertising. As more and more companies realize the real value in advertising their goods and services online, they are diverting funds from other forms of offline advertising to compensate. Consequently, the market share of Internet advertising is continually growing while the market share of offline advertising mediums stagnates or declines. At the current rate of growth, Internet advertising has already overtaken radio advertising in spending and market share. While outdoor advertising is also experiencing growth, it is not growing as rapidly as Internet advertising, and Internet advertising has already overtaken it. The dominant forms of offline advertising, television, newspapers and magazines, still hold the lion share of the market, but their market share is expected to decrease slowly over the

next few years. Some estimations predict Internet advertising will hold as much as 25% of the global advertising market share by 2015. The growth in Internet advertising is due to two different factors, more advertisers moving promotions online and the growing penetration of the Internet itself. Because the Internet is still a relatively new medium when compared to other long established advertising mediums like newspapers and television, advertisers have not yet realized the full potential for gain. In 2008, if youre not on a social networking site, youre not on the Internet. Its as true for advertisers as it is for consumers. Social networking is the ultimate manifestation of user generated content, and as such, holds more potential for growth than any other form of content on the Web today. User Generated Content (UGC) and Social Networks are transforming the media ecosystem. Gone are the days when power rested in the hands of a few content creators and media distributors. Gone are the days when marketers controlled the communication and path between advertisement and consumer. Todays model is collaborative, collective, customized and shared. Its a world in which the consumer is the creator, consumer and distributor of content. Nowadays, anybody with a computer and an Internet connection is ready to start broadcasting to the whole world, for free. Online tools such as the well known Blogger make publishing on the Internet extremely easy and accessible to people.

ABOUT INFOZSHOP

Infozshop.com is the leading B2B, B2C, C2B and C2C marketplace with ecommerce, classifieds, and social networking features for small & medium businesses. It is a marketplace of Infoz Software Solution(http://theinfoz.com). It helps millions of buyers and sellers around the world to trade with each other on a reliable & common platform. Infozshop.com facilitates trade globally.

Founded in June 2010, Infozshop.com is fast becoming the leading B2B portal of choice for sellers to showcase their wide range of catalogues and reach out to potential buyers and business partners in as many as 240 countries.

Mission "We strive to create innovative products & solutions that help multinational businesses achieve their global ambitions"

Values Customer Success are passionate about building strong, long-lasting client relationships. This dedication spurs us to go "above and beyond" on our client's behalf. are focused on outcomes. Our products & solutions help our clients succeed, however they measure success.

demonstrate this personal dedication to every client, from the largest corporation to the smallest organization. Innovation are forward thinkers. We believe that the application of intelligence, reason and science can improve business, society and the human condition. love grand challenges, as well as everyday improvements. Whatever the problem or the context, every Infozian seeks ways to tackle it creatively to be an innovator. strive to be first in technology, in business, in responsible policy.

Trust actively build relationships with all the constituencies of our business including clients, partners, communities, investors and fellow Infozians.

build trust by listening, following through and keeping their word. rely on our colleagues to do the right thing. preserve trust even when formal relationships end.

Roles at Infozshop.com

Worked in the RRT (Rapid Response Team) Was assigned in the User Communications Team which was responsible for online marketing at Infozshop.com i.e taking care of email management system & sms management.

Rapid Response Team Worked on bugs assigned by the Program Managers. The bugs were usually quickfixes required to be done quickly.This was to familiarise us with the codebase.

Worked on adding new minor features. Market research.

Client handling.

Working out with advertisement departments.

What I learned?????

The use of subversioning in supporting a huge codebase. The ownership of the codebase i.e. which team has control over which part of the codebase.

As a member of team User Communication, i was responsible for online marketing at Infozshop.com Sending order related emails / sms to the customers.

Sending new release product's email to customers. Sending browse based recomendations to customers i.e Understanding what a customer wants & sending related stuff.

Sending emails for cart abandonment etc. Creation of reports like number of emails / sms sent, clicked, opened, open-click ratio, sales per email etc.

 Creation of provider related reports like number of emails/ sms sent using a given provider etc. Integration of project with external API's,Beauty of design patterns i.e how beautifully we can use them to make our code clean, scalable & structured.

MARKETING STRATEGIES

Direct Marketing through phone calls and client visit.

Affiliate or Partner program for showcasing our products.

Collaboration with other companies as resellers or Franchise

Organize or Participate in Trade shows Print media Advertisement in Newspaper, Magazines, Brochers, flayers, banners etc

Social Media Collaboration like Facebook, Twitter, LinkedIn etc

Digital media Marketing, Send daily, weekly or monthly newsletter

Google adWord and other adAgencies collaboration for showing our banners on other website

TARGETING AND SERVICES

Target: Through social media we can target common people who want to create their online presence. They may be any individual, writer, freelancer, students etc Through B2B we can target supplier, manufacturer, importer, exporter, traders etc.. in 5000 categories. They can publish their company profile, services and products, contact other suppliers.

Through eCommerce we can target all shop owner big or small who want to create their online shop and want to start selling their products online through social media collaboration.

Services: We want to provide them services for promoting, advertising and branding their business on online and offline media and help them to grow their business and sell their services or products through social media collaboration.

WHY INFOZSHOP???

COMPETITORS IN MARKET.

SOME LAYOUTS DESIGNED BY ME:

Conclusion
To sum up, I found the experience in Company very useful to myself. I have

learnt some basic knowledge of marketing and advertisement In Company , I found

many things are very different from what books said. For instance, managers

tend to use simple method , rather than some more accurate and reasonable

method to evaluate one project. This phenomenon indicates that people would

choose some easy methods rather than complex ones. So, in our study, it is also

important to make the theory clear and easy to handle.