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IRS 2011 Q4
2011 Q3 130244 45205 32148 8790 8018 2509 3974 2142 1411 2476 15
2011 Q4 126134 46822 33635 9422 8638 2772 4123 2327 1488 2718 15.9
CAGR -9.7 13.8 14.9 31.6 27.7 36.1 16.9 33.5 17.1 36.7 20.2
Household Premiumness Index (HPI) is a composite of 50 variables, including demographics, product ownership / usage & services. It is an indicator of Living Standard. It is a continuous variable which lets you define your target group more finely.
IRS 2011 Q4
TOP 10 PUBLICATIONS
IRS 2011 Q4
Top 10 Publications
Publication Dainik Jagran Dainik Bhaskar Hindustan Malayala Manorama Amar Ujala The Times Of India Lokmat Daily Thanthi Rajasthan Patrika Mathrubhumi Language Periodicity Hin Hin Hin Mal Hin Eng Mar Tam Hin Mal D D D D D D D D D D 2011Q3 16458 14876 12033 9912 8836 7467 7438 7447 6918 6630 2011Q4 16410 14602 12045 9937 8842 7616 7562 7503 6847 6666
IRS 2011 Q4
Top 10 Dailies
Publication Dainik Jagran Dainik Bhaskar Hindustan Malayala Manorama Amar Ujala The Times Of India Lokmat Daily Thanthi Rajasthan Patrika Mathrubhumi Language Periodicity Hin Hin Hin Mal Hin Eng Mar Tam Hin Mal D D D D D D D D D D 2011Q3 16458 14876 12033 9912 8836 7467 7438 7447 6918 6630 2011Q4 16410 14602 12045 9937 8842 7616 7562 7503 6847 6666
IRS 2011 Q4
Top 10 Magazines
Publication Vanitha Pratiyogita Darpan Saras Salil Samanya Gyan Darpan* India Today Meri Saheli Malayala Manorama Cricket Samrat General Knowledge Today Karmakshetra
* New introduction in IRS
Language Periodicity Mal Hin Hin Hin Eng Hin Mal Hin Eng Ben F M F M W M W M M W
2011 Q3 2590 2025 1941 NA 1636 1209 1307 1159 1087 1047
2011 Q4 2516 2001 1768 1678 1611 1213 1206 1154 1092 1090
IRS 2011 Q4
DAILIES
IRS 2011 Q4
IRS 2011 Q4
IRS 2011 Q4
IRS 2011 Q4
MAGAZINES
IRS 2011 Q4
Periodicity M F M M M W M F F Q
2011 Q3 2025 1941 NA 1209 1159 1116 983 990 859 773
2011 Q4 2001 1768 1678 1213 1154 1072 952 951 853 752
IRS 2011 Q4
Periodicity W M M M W W M M F M
2011 Q3 1636 1087 998 657 444 387 NA 385 345 318
2011 Q4 1611 1092 1058 697 487 438 404 403 357 327
IRS 2011 Q4
IRS 2011 Q4
THANK YOU
IRS 2011 Q4