Solution brief

Connect social and enterprise intelligence to transform the customer experience

HP Information Management and Analytics

A new frontier in business intelligence

We are at a new frontier in business intelligence, which has the potential to completely transform the way companies interact with and regard their customers. It is being driven largely by the widespread consumer adoption of always-on technologies and social media. Thanks to these, we have at our fingertips an endless supply of information that can provide a new perspective into customers wants and needs. This explosion of customer data is changing how many companies view business intelligence (BI). While past BI implementations have focused on transactional relationships with customers, they have widely ignored valuable customer interactions such as social media data, call center reports, emails, text, and audio files. The vast amount of social data that is now available is causing companies to look closer at how unstructured data of all types can help build a more robust view of customers. As companies look to the future, they will need to merge traditional information and analytic techniques with the growing supply of unstructured information sources to generate contextual social insight, or social intelligence, about their customers. In many cases, this will require companies to examine the ability of their BI environments to handle the streams of unstructured data that flow from traditional channels and new social media channels.

Gain contextual insight about your customers

HP business intelligence and information management services can help you use these new data sources to improve customer experiences and inform business strategy. By merging the disciplines of traditional analytical CRM, social insight, and contextual insight, we can help you generate an enhanced 360-degree view of your customer using all relevant data points. Our approach enables you to capture and analyze social data, integrate it with existing data, and translate insight into action: Listen: Integrate all sources of customer transactional and behavioral data that will improve the creation and delivery of customer insights. Understand: Using an integrated analytic framework, deliver a comprehensive descriptive and predictive segmentation and modeling capability using analytics for the masses technologies and accelerators. Engage: Integrate deep customer insights into primary customer management processes. Use advanced business middleware capabilities, guided decision-making, and enterprise search technologies to make analytical insights available at the point of interaction with customers.

Our goal is to help you build a social intelligence program that aligns with your overall business strategy and integrates all other analytics and insights. We help you get your data right and build the analytic capabilities needed to generate deeper customer insights and transform customers into advocates. With our holistic approach, you can: Generate a common enterprise vision and roadmap for your social intelligence journey. Establish the organizational structures, technical and business skills, tools, and processes required for social intelligence. Modernize business intelligence environments to support constant flow of information and real-time analytics. Seamlessly integrate structured and unstructured data using rapid deployment techniques.

When the customer counts, count on HP

Get all the benefits of the worlds largest technology company with industry-specific domain expertisefrom integration to analytics. Our deep expertise in data integration is the key to successful social intelligence. You will get the power of more than 3,000 BI consultants who have solved some of the most complex data integration challenges for many of the worlds largest companies. With innovative capabilities such as integration of structured and unstructured data, as well as sentiment analysis and imbedded text mining, HP continues to find new ways for companies to exploit customer data across all channels. We also offer prebuilt accelerators that help get your solution to market faster. These include business and technical architectures, predefined analytical processes, and a proven BI methodology.

Getting started: Social Intelligence Discovery Workshop

Explore your organizations appetite and aptitude for implementing a social intelligence strategy with our Social Intelligence Discovery Workshop. Over the course of two half days, our social intelligence experts will work on-site with your company stakeholders and executives in thought leadership sessions and discovery workshops. The objective is to develop a shared understanding of the social media opportunity, approaches, and your competitive environment. Through group activities and one-on-one interviews, well help you understand the potential business value of a social intelligence program for your company. The workshop results in a business value framework and suggested next steps. With this foundation, your organization can begin developing detailed plans for your social intelligence program.

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To learn more about HP Information Management and Analytics, contact your HP representative or visit us at hp.com/go/bi

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Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein. 4AA3-2192ENW, Created May 2012 Share with colleagues