Case Study: A) Tata The Tata Group is one of India' largest business conglomerates established by Ja mshedji Tata (Jamshedji)

in the second half of the 19th century. Jamshedji's vis ion for the Group was in line with nationalist goals and ideals then, and envisa ged to make India self-reliant. After Jamshedji, Jehangir Ratanji Dadabhoy Tata (JRD) became the Chairman of the Tata Group and played a significant role in con tinuing the vision of the group. Tata's assets climbed from INR 620 million in 1 939 to INR 100 billion in 1990. Tata Motors had increased its sales to INR 1 mil lion in the year 1991 and it had rolled out 3 million vehicles in the same year. In 1991, Ratan Naval Tata (Ratan Tata/Ratan) took over the Chairmanship from JR D Tata. Although he was initially criticized for his poor performance, over the years, Ratan Tata disproved his critics. He restructured Tata Group's business o perations and made the Group compete globally. Under Ratan Tata's chairmanship, Tata Consultancy Services went public and Tata Motors was listed in the New York Stock Exchange. Starting from the late 1990s, Ratan revamped the operations of Tata Steel and made it one of the lowest-cost steel producers in the world. Howe ver, as the Tatas lacks an heir who can succeed Ratan, the group is at cross-roa ds to decide who will be the next chairman. After Ratan Tata's retirement who wo uld succeed him and carry the vision of the Group is a dilemma. Pedagogical Objectives: To understand the vision that has driven the Tata group till Ratan Tata joined To analyse the contribution made by Ratan Tata to the Tata Group To analyse if conglomerates can be driven by leaders' vision and not necessarily by a strategy To analyse the leadership style of Ratan Tata To analyse the succession dilemma at the Tata Group To analyse what kind of leadership is required for Tata Group after Ratan Tata s teps down B) Samsung Business initiatives *New product development *Value chain synchronization *Commonization and re-use *Knowledge and IP management Business challenges *Technology-based value innovation *Lower costs *Accelerated development *Ensuring high quality Keys to success *Digital design, validation and manufacturing *Photorealistic images and virtual reality vs. physical prototypes *Effective management and reusability of CAD data *Automated part and assembly validation Results *Development cycle reduced by 30 percent *30 percent fewer prototypes; 50 percent fewer errors in first production runs *BOM errors down 95 percent *19 percent fewer mold corrections; developed cell phone molds in only 10 days Clients primary business *Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunic ation, digital media and digital convergence technologies.www.samsung.com

C) Aircel Aircel Global MPLS VPN enables Om Logistics securely access their critical and c onfidential information in real time. Established in 1980, Om Logistics is a leading logistics solution and services p rovider in India. With new locations added almost every month, the companys inves tments in connectivity solutions was growing. This was natural, as all its appli cations and data had to be available in real-time using secure connectivity. Mai ntaining confidentiality of its customers shipments was paramount. Challenges suc h as increasing traffic, erratic bandwidth led to issues in accessing its core l ogistics application. This hindered employee productivity and added sluggishness to its business processes. The last straw was increasing capital and operationa l costs to expand the network. This pushed Om Logistics to deploy Multiprotocol Label Switching (MPLS) services by Aircel. The flexible, fast, cost-efficient so lution allows network segmentation and quality of service (QoS). The result is s eamless experience and quick application access across 400 locations by 3,000 em ployees. Foolproof security, high performance, efficient utilization, and high a vailability is enabling the organization to become a more efficient logistics pa rtner to its customers. Situation Om Logistics Limited is the flagship company of Om Group. Established in 1980, i t is a leading multi-modal logistics company with single window integrated logis tics services for all the elements of the supply chain management in India. Head quartered in New Delhi, it connects more than thousand destinations all over the country. With over 3000 employees and a dedicated fleet for local distribution, the company offers innovative and value added services to Indian and multi-nati onal companies. Om Logistics deals with corporate and multinationals across indu stries. Almost all automotive companies in India use its services and has been p ioneer in transportation, warehousing and logistics support to the sector. Its e xisting network includes regional offices in tier 1 cities plus a growing networ k of 400 offices spread across tier 2 cities in India. The annual revenues in 20 10 11 were INR 850 crore. Om Logistics handles confidential information such as accounting and financial information, details of consignments of various clients , HR reviews of staff and thus requires highly secure network to share data and all communications. To ensure complete security, it has created a data center in Delhi equipped with state-of-the art infrastructure with a multi-redundant netw ork. The network connects 1000 locations. Key locations such as head office, reg ional and high traffic locations were connected using 4 MBPS Internet Leased Lin es (ILL) which were used for voice, data and internet services. The annual fee w as calculated on the distance between end-points and the speed of the circuit. A s business grew and the network usage increased, this fee grew exponentially to integrate new locations. This impacted operating expenses and eventually the pro fitability of the organization. Om logistics upgraded the bandwidth of 20 MBPS f rom 4 MBPS to meet the growing traffic a these locations. However, the Internet protocols deployed did not support higher bandwidth. In house developed ERP solu tion, email solution deployed on companys network faced frequent downtime, monito ring and security issues. The cost to roll out the network was also a challenge vis-a-vis the expansion cost in new cities. A key ask from the network team was to deploy a solution that brought agility to the business. To continue to enhanc e the network connectivity, as well as keep costs under control, Om Logistics wa nted a partner that could offer integrated data services to address multiple bus iness needs. Speed, security and cost effectiveness were imperatives for new hyb rid network solution. Solution After careful research and in-depth study of available solutions in the market, Om Logistics opted for Aircels MPLS VPN services. Aircel MPLS guarantees applicati on performance on its carrier grade core network, states S.K.Goel, VP-IT, Om Logi stics Ltd. The solution is secure, reliable and flexible that meets our growing d emand for global connectivity. Om Logistics deployed Aircels MPLS VPN services in

2010 to connect 11 spokes at regional offices. It continues to expand its servic es to new locations. Aircel has configured the MPLS to Layer 3 VPN to offer appl ication prioritization for enhanced performance as per organizations requirement s. At the same time, it ensures business continuity by enabling secure, redundan t paths for business critical traffic. Benefits Efficient Traffic Engineering, 99.5 Percent Up-time Dynamic bandwidth management to prioritize network traffic over the VPN ensures greater stability and flexibility. High-availability and flexibility to prioritiz e applications, voice and data brings greater stability. Not just that, it also enables better bandwidth utilization comments S K Goel, Vice President -IT, Om Lo gistics. Since we upgraded our network to MPLS, we have seen a significant increa se in availability and have maintained 99.5 percent uptime. Competitively Priced, High Quality Solution The managed MPLS network offers excellent price-quality ratio. The solution mini mizes bandwidth consumption and the organization pays according to its usage. We pay only for our usage, making the solution more cost-effective. We have seen a significant decrease in Capex as MPLS reduces the need for expensive and bulky n etwork equipment, says Prithvi Pal Singh, Senior Manager-IT, Om Logistics. He add s, In addition, lower maintenance and management costs, better utilization have e nabled us to reduce the operating costs by 30 percent Robust, Scalable and Hassle-free Solution Om Logistics has been adding 5-10 offices per month/year. This growth also bring s greater network complexity, which in turn impacts the reliability of the VPN. T he MPLS implementation reduces complexity by eliminating/significantly reducing the need for complex configurations, provisioning, monitoring and maintenance of the network, says Prithvi