LOVELY PROFESSIONAL UNIVERSITY HOME WORK: I Lovely School/Institute of Management Name of the faculty member: Ashwani Panesar Course

No: MGT634 Class:QE017 Max. Marks: 30 S.No Roll No Objectives of Academic Activity The objective of the academic activity in the subject Sales and Promotion Management is as follows: To make students give a real feel of the Case Development and the analysis of various advertising techniques to stay competitive in the market of the brand assigned.

Form/LPUO/AP-1

Department of Management Course Title: Sales and Promotion Management Session: 2012-13 Topic Industry/Se ctor Each student has been given a particular brand. Model* Topic 1 to be of 15 marks and each component of 4,4,4,3 marks respectively Topic 2 to be of 5 Marks, each component of 2.5 marks Topic 3 is of 10 marks

1. To study various advertising campaigns (at least 5) since inception to till date for the brand assigned covering Target market, Positioning, Message strategy and media strategy. 2. To study various news items published in various print media (at least five) in last two years of the brand covering Publication Name & date, Perspective of the news item. 3. Write at least 2 page case let (in your own words) regarding the evolution of advertising & publicity strategies of the brand.

Note: Assignment will not be accepted after the date of Submission and Zero marks will be awarded. There is an choice for the students to choose this assignment or the case based presentation which has 15 marks for analytical skills and 15 for the communication. Date: 31th Aug , 2012 Remarks by COD-F (Mandatory) Sig. of Faculty member

Sig. of COD-F with date Remarks by COS-F (Mandatory) Sig. of COS-F with date

LOVELY PROFESSIONAL UNIVERSITY

Form/LPUO/AP-1

HOME WORK: I Lovely School/Institute of Management Name of the faculty member: Amit Sethi Course No: MGT634 Class: SP168 Max. Marks: 30 S.No Roll No Objectives of Academic Activity Topic Department of Management Course Title: Sales and Promotion Management Session: 2012-13 Industry/Sector Model*

The objective of the academic activity in the subject Sales and Promotion Management are as follows: By means of Business simulations, students will be able to know how to make strategy of IMC to increase Net Marketing Contribution.

Student will be divided into group of 4 students each and by means of software-Adsim, one practical situation will be given to them and on basis on the same they have to design the IMC strategy in such a way to increase Net Marketing Contribution.

Students will be divided into group of 4 students each.

Student need to work on everyday basis on the software and make the strategy The credentials that will be taken into consideration for evaluation are as follows: Break up of marks TEAM WILL BE EVALUATED ON THE BASIS OF CUMMULATIVE NET MARKETING CONTRIBUTION THERE WILL BE 24 QUIZ (1*10 MARKS) REGARDING THE SIMULATION GAME. AVERAGE MARKS SCORED WILL CONSIDERED AS WEIGHT.

Note: Assignment will not be accepted after the date of Submission and Zero marks will be awarded. Date: 18th Aug , 2012 Remarks by COD-F (Mandatory) Sig. of COD-F with date Remarks by COS-F (Mandatory) Sig. of COS-F with date Sig. of Faculty member