2010

MASTER OF BUSINESS ADMINISTRATION

(Regulation and Detailed Course Curriculum)

DEPARTMENT OF MANAGEMENT

MIZORAM UNIVERSITY
Regulation for MBA Programme
ON MASTER OF BUSINESS ADMINISTRATION (MBA) PROGRAMME OF MIZORAMUNIVERSITY

Introduction

1.

Master of Business Administration (MBA) with dual specialisation in business functional area is designed by and to be offered by the Department of Management, MizoramUniversity, Aizawl. The programme of study aims at preparing graduates for taking up employment in a business organisation or self employment and / or carrying forward their family businesses. The objectives of this programme of study are:i. Enable young learners develop a business sense ii. Learn principles and practice of management iii. Develop the skill and competence to join the corporate world iv. Equip and enable learners to start a new business venture Accordingly, the programme has a large component of working in real world situations under the careful guidance of mentors.

Objectives

2.

Course Structure

3.

i. This is an intensive programme for study of 2 academic years. ii. The programme shall be divided into four semesters and there shall be an examination at the end of each semester. iii. This programme is programme of the university a full time

Eligibility

4.

Candidates seeking admission to the MBA programme shall be required to possess a bachelors degree in any discipline with 50 % marks in aggregate of this University or equivalent thereto (45% for SC/ST/OBC). Admission to the programme shall be through an admission process of 200 points. A weightage of 100 points shall be for the

Admission process

5.

Page 2 of 38

performance in a centralised All India Admission Test (e.g. CAT/MAT/XAT/GMAT etc.). If adequate numbers of students are not available through such a centralised test, the department may conduct a test. Another 100 points are for Interview and/ or Group Discussion. Merit for admission to the programme shall be determined by the Department. Seats and reservation 6. i. Admission will be offered to 20 (twenty) students ii. There will be reservation for SC/ST/ OBC/PH candidates as per rules. Scheme of instruction, evaluation and progression 7. i. There shall be four semesters programmes comprising 32 courses. Each course of 4 hours duration (per week) is of 100 marks. Each semester is of 800 marks. The total marks for whole programme are 3200. Each course shall be evaluated in part on the basis of internal assessment that comprises 30 marks. Out of that, 20 marks will be evaluated administering 3 class tests. Average of two best out of these three shall determine the internal assessment score of the candidate in the course concerned. The balance 10 marks shall be decided on the basis of quiz, presentation, exercise, essay, personal interview, class performance and attendance, as considered relevant by the teacher concerned.

ii.

iii. There shall be a semester-end external examination of 70 marks. A student shall generally be required to answer any five questions including a case study if any. iv. To pass each semester a student shall have to score 40 % marks in each course. v. A student who fails in one or more courses will appear for the exams with the subsequent same semester examinations.

vi. A student must pass all the courses with minimum of 50% marks in aggregate for the award of degree within 3 years of admission to the programme. Practical exercises and
Page 3 of 38

8.

The programme shall increasingly depend up on

trainings Specializations to be offered 9.

practical exercises and industrial trainings as a part of pedagogy. This programme shall offer dual specialization. A student has to study 10 electives from two streams of specialization (5 courses from each specialization) in the third and fourth semesters. Student will have a choice to opt for specializations from amongst (i) Marketing Management, (ii) Financial Management, (iii) Human Resources Management, (iv) Small Business &Entrepreneurship Development and (v) Operations &Systems Management etc. Department however, depending upon its resources, shall decide whether or not to offer a particular specialization in any academic session.

Attendance Minimum number of classes per week/per paper

10. 11.

As per MizoramUniversity Rules Each of the eight courses in the semester shall have an obligation equal to 3 hours per week. Department shall organize non-credit course, seminars, syndicated exercises, assignments, etc. as and when required. The total marks obtained in all semesters will determine the classification of results for the degree of Master of business Administration (MBA) which will be as follows: Ist Division IInd Division Fail : 60% and above : 50% and less than 60% : Less than 50%

Pass /Fail

12.

Fees Programme structure & Detailed Syllabus

13. 14

Rs.10000/- per semester. As in Annexure A

Page 4 of 38

Annexure A:

Structure for MBA programme of MizoramUniversity

Assessment Internal Hours per week Term end exam

Paper

Nomenclature

Total marks

Semester I 101 Principles and Process of Management 102 Managerial Economics 103 Organisational Behaviour 104 Accounting for Managers 105 Statistics for Management 106 Business Environment 107 Computers Application in Management 108 Managerial Skill Development Total Semester II 201 Research Methodology 202 Marketing Management 203 Financial Management 204 Human Resources Management 205 Production and Operations Management 206 Business Legislation 207 Operations Research 208 Entrepreneurship & Small Business Management Total Semester III 301 Small Business Environment and Support 302 Management Information System 303 304 Electives of Functional areas for 305 course number- 303, 304, 305, 306 306 307 (Altogether five courses are tobe 307 opted from two groups of electives). 308 Industrial Training Project Total Semester IV 401 Strategic Management 402 International Business Management 403 404 Electives of Functional areas for 405 course number- 403, 404, 405, 406, 406 407 (Altogether five courses are to be 407 opted from two groups of electives). 408 Research Project & Viva-voce

4 4 4 4 4 4 4 4

30 30 30 30 30 30 30 30

70 70 70 70 70 70 70 70

100 100 100 100 100 100 100 100 800 100 100 100 100 100 100 100 100 800

4 4 4 4 4 4 4 4

30 30 30 30 30 30 30 30

70 70 70 70 70 70 70 70

4 4 4 4 4 4 4 4

30 30 30 30 30 30 30 50

70 70 70 70 70 70 70 50

100 100 100 100 100 100 100 100 800

4 4 4 4 4 4 4 4

30 30 30 30 30 30 30 50

70 70 70 70 70 70 70 50

100 100 100 100 100 200 100 100

Page 5 of 38

Total GRAND TOTAL

800 3200

Page 6 of 38

SEMESTER I

101 Principles and Process of Management Credit (4) Max Mark 100(70 T+30I) Course Contents

Total lecture-60L

Unit I: Principles of Management - classical school of management Theory, Behavioural concepts in Management thought & human relation school and other developments of Management Thoughts Unit II: Modern concept of management, Social responsibility, corporate values; process of Management- Planning- process, techniques, significance, types of plans, prerequisites and limitations of planning, MBO: Nature, Evolving concepts in MBO, process, steps benifits and limitations of MBO. Unit III: Organising: Fundamentals of organizing, benefits, formal & informal organization, span of management and organizational environment. Staffing: Human resource Planning, training and development, recruitment, selection, and performance appraisal. Unit IV: Directing and Motivation and controlling: importance, level and type of control, basic control process, delegation of authority and responsibility.

Suggested Readings Stoner, Freeman and Gilbert Jr. (2002). Management. Prentice Hall of India, New Delhi. Koontz ODonell, and Wechrich, H, (1995) Management, 10 th edition, New York, McGraw Hills, Robbins, S.P., (1996) Organizational Behaviour, 7th edition, New Delhi, PHI, 1996 Suri R. K. and SanjeevVerma, (2002) Principles of Management, KitabMahal, Allahabad Certo, Samuel (2003). Modern Management. Pearson Education, New Delhi. Terry and Franklin (2002). Principles of Management. AITBS, New Delhi. Prasad L.M., (2004) Principles of Management, New Delhi, S.Chand& Sons

102 Managerial Economics Credit (3) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I: Nature and Scope of Managerial Economics; Theories of firm: Profit maximisation, sales maximisation; Fundamental economic concepts incremental principle, opportunity cost principle, equi-marginal principle; Theory of Demand and supply, Market Demand and supply, Application of equilibrium price in business decision making Unit II: Theory of production - production with one and two variable inputs; Stages of production; the laws of returns to scale; Concepts of cost and revenue, cost curves - short run & long run, economies and diseconomies of scale, Break-even analysis.

Page 7 of 38

Unit III: Characteristics of different market structure, Price determination under different market condition in short-run and long-run. Concept of non-price competition, Pricing strategies, Price discrimination. Unit IV: Macro Economics- Aggregates and Concepts- GNP, GDP- Aggregate ConsumptionWPI(Weekly Price Index), CPI(Consumer Price Index) and Inflation- Employment, Balance of payments, Money supply, Monetary and Fiscal Policy. Suggested Readings Adhikar M: Business Economics, Excel Books, New Delhi. Atmanand: Managerial Economics, Excel Books, New Delhi. Joel Dean: Managerial Economics, PHI, New Delhi Dwevedi, D. N., Managerial economics, Vikas Publishing House, New Delhi. Dwevedi, D. N., Macroeconomics, Tata McGraw Hills, New Delhi. Chopra, O. P.: Managerial economics, Tata McGraw Hills, New Delhi. Gupta, G.S.: Macroeconomics: Theory & Application, Tata McGraw Hills, New Delhi. Seth M. L.(2005 revised) Managerial Economics, Sultan Chand & Sons, New Delhi. Varian, H. R. (1997), Intermediate Micro Economics, East West Pub. Pvt. Ltd Huge Gravelly, (2004), Micro Economics, Ray Rees Siddique S S (2005) Macroeconomics, New Age International Publishers, New Delhi Samuelson, P. A.,(1992) Economics, New York, McGraw Hill Mote Paul, (2001) Managerial Economics, New Delhi, Tata McGraw Hills, Dornbusch, R. and Fischer, S.,(1994) Macroeconomics, New York, McGraw Hill

103 Organisational Behaviour Credit (4) Max Mark 100(70T+30I) Course Contents Course Contents

Total Lecture- 60L

Unit I: Prelude to Organisational Behaviour -concept, foundation of OB, importance and challenges of OB, interdisciplinary nature of OB; Approaches to the OB - the human resource approach, the contingency approach, interactionalism approach; Managing Individual Behaviourfactors influencing individual behaviour, impact of organisational factors on individual behaviour. Unit II : Personality - trait and type theories, determinants of personality, measurement of personality, personality and OB; Perception - Perceptual process, managerial Implications of OB; Learning - concept, classical and operant conditioning, cognitive and social learning theory, reinforcement, learning curve, learning and OB; Attitude and Value - components of attitude, attitude formation, attitude change; Value ; Emotion and emotional intelligence. Unit III : Motivation-concept and importance of motivation, theories of motivation - early theories, content theories, process theories, rewards as powerful motivators; Job Satisfactionconcepts, theories of job satisfaction, causes of job satisfaction, consequences of job satisfaction, measurement of job satisfaction; Organisational Commitment and Job Involvement.
Page 8 of 38

Unit IV : Group Process- types of groups, reasons for joining groups, determinants of group behaviour, group development, group structuring including variables like leadership, jobs, group size, group norms, group task, status congruences, group cohesiveness; Communication process in a group;Group decision making, Transactional Analysis and its uses and more; Team - team vsgroup, types of team, stages of team building, effective team work, enhancing team performance, quality circles, self-managed team. Suggested Readings: Luthans, F (2002). Organisational Behaviour. Prentice Hall of India, New Delhi. Robbins, S. (2003). Organisational Behaviour. Pearson Education, New Delhi. Kolb, D,, (1991) Organizational Behaviour: Practical Readings for Management, 5th Englewood Cliffs, New Jersey, PHI, 1991 Moore M.D., (1985) Inside Organizations: Understanding the Human Dimensions, London, Sage Mainiero, L A &Tromley C L,(1985) Developing Mangement Skill in OB, New Delhi, PHI Cherunilam Francis,(1993). Organisational Behaviour, Himalaya Publishing House, New Delhi 104 Accounting for Managers

Credit (4) Max Mark 100(70T+30I) Course Contents Total Lecture- 60L Unit I: Overview of Accounting process; Final Accounts: Trading Account, Profit & Loss Account, Balance Sheet Unit II: Inventory Valuation and estimation, Long term assets and Depreciation, Financial Statement Analysis- Ratio Analysis, Funds flow statement & Cash flow statement. Unit III: Management Accounting- Nature, Concepts, Scope, Importance; Cost AccountingNature, Concepts, scope, Importance; Concept of cost unit, cost centre, Cost Sheet. Unit IV: Standard Costing & Variance Analysis; Marginal Costing & Profit Planning, Cost volume profit analysis, Absorption costing concept, Budgeting & Budgetary Control Suggested Reading:

Anthony R. N. and Reece J S, (1995) Accounting Principles, 6 th Edition, Homewood, Illinois, Richard D Irwin Anthony, Robert, Management Accounting, Tarapore-wala, Mumbai Horngren, C.T. Gary L. Sundaram, and William O. Stratton: Introduction to Management Accounting, Prentice Hall of India. R.K. Sharma &Shashi K. Gupta, Management Accounting: Principles & Practice, Kalyani Publishers, New Delhi. M.E. ThukaramRao, Cost Accounting, New Age International (P) Ltd, New Delhi. Pandey, I.M. Management Accounting,Vani Publication, New Delhi. K.S. Thakur, Cost Accounting Theory & Practice, Excel Books, New Delhi. Maheshwari, S.N. (2001). Management Accounting and Financial Control. Sultan Chand and Sons, New Delhi.
Page 9 of 38

Bhattacharya, S.K. and Dearden, J. (1996). Accounting for Management: Texts and Cases. Vikas Publishing, New Delhi. Khan & Jain, (2006) Management accounting, New Delhi, Tata McGraw Hills, Shukla, M. C., Grehwal T.S., Gupta S.C.,(2005) Advanced Accounts, New Delhi, S.C. Chand & Co. Ltd. Horngren, Charles T.,(1994) Principles of Financial & Management Accounting, Englewood Cliffs, New Jersey, PHI Vij, Madhu, (1997) Financial & Management Accounting, New Delhi, Anmol Publication.

105 Statistics for Management Credit (4) Max Mark 100(70T+30I) Course Contents Total Lecture- 60L Unit I: Statistics; Characteristics, functions, limitations and scope; statistics in business management; Data collection and presentation, frequency distribution and analysis, measure of central tendency and dispersion, Skewness& Kurtosis, Moments. Unit II: Correlation and regression, Time Series analysis, Index Number Analysis Unit III: Introduction to various concepts- Probability and its managerial applications, Different types of events- mutually exclusive, Independent and dependent variables, Bayes Theorem and its application Unit IV: Probability distribution- binomial, poison and normal; Probability and non probability sampling, sampling distribution of means and proportions, estimation. Suggested Readings Elhance D.H. (1980) Statistics. KitabMahal, New Delhi S.P. Gupta (2001). Statistics, Sultan Chand & Sons, New Delhi Levin and Rubin (2005). Statistics for Management, Prentice Hall of India Ltd., New Delhi Hooda R P (2004). Statistics for Business and Economic, Macmillan, New Delhi Goon Gupta and Das Gupta, Fundamentals of Statistics Vol I & II, Chowdhury, S. B., Introduction to Statistics, Terry, Sineich, (1998) Business Statistics By Examples, London, Collier Macmillan Publishers.

106 Business Environment Credit (4) Max Mark 100(70T+30I) Course Contents Total Lecture- 60L Unit I: Introduction to business environment, Socio political and cultural environment, economic and technological changes; New Economic Policy 1991; Global economic environment Unit II:Concept of corporate governance- meaning and importance of corporate governance, Business Ethics and Indian Ethos in Management. Unit III: Indian economic environment- Role and performance of the public sectordisinvestment & restructuring, Reforms in the Financial & International economic environment; Disinvestment policies of India

Page 10 of 38

Unit IV: Foreign investments-significance, types of foreign investments, foreign investment by Indian companies; raising resources through foreign market, World Trade Organization (WTO) functions, structure , strength and weakness, prospects; RTA, FTA viz. ASEAN, BIMSTEC. Suggested Readings: Amarchand D. (2005) Government and Business. Tata McGraw Hill, New Delhi. Cherunilam F. (2006) Business and Government. Himalaya Publishing House, Mumbai. Paul, Justin,(2006) Business Environment, New Delhi, Pearson Education, Sharma, M. K. (1989) Business Environment in India, New Delhi, Commonwealth Publishers Aswathapa K, (2001) Business Environment, Himalaya Publishing House, New Delhi Banerjee, R P, (2003) Ethics in Business & Management, Himalaya Publishing House, New Delhi Mathur, ND,(2005) Economic Environment in India, Shivan Publishers, Jaipur Mittal, Vivek (2009) Business Environment, Excel Books, New Delhi

Mathur, ND,(2005) Economic Environment in India, Shivan Publishers, Jaipur

107 Computers Application in Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I: Basic Concepts of Computers:Introduction and definition of computer; functional components of a computer system-(Input unit, CPU, Memory and output unit); Functioning of a computer; characteristics, advantages and limitations of a computer; classification of computers; Essential Components of Computer : Hardware: Input devices, Output devices, Storage Devices Software: Introduction; Types of software with examples; Introduction to languages, compiler, interpreter and assembler. Operating System: Definition, Functions, Types and Classification, Elements of GUI based operating system- Windows-Use of menus, tools and commands of windows operating system. Unit II : Use of MS-Office: Basics of MS-Word, MS-Excel and MS-PowerPoint; Application of these softwares for documentation and making reports; preparation of questionnaires, presentations, tables and reports, Creating generalised spreadsheets for loan & lease statement, ratio analysis, payroll statements, frequency distribution & statistical parameters (Practical) Database Management System : Overview of DBMS; Components of DBMS, Recent trends in database, RDBMS. MS Access: Overview of MS-Access. Creating tables, queries, forms and reports in MS-Access. (Practical) Unit III:Computer Networks:Overview of Computer Network, Types of computer networks (LAN, WAN and MAN), Network topologies, Components of computer networks (servers, workstations, network interface cards, hub, switches, cables, etc..) Internet:Overview of Internet, Architecture & Functioning of Internet, Basic services over Internet like WWW, FTP, Telnet, Gopher etc., IP addresses, ISPs, URL, Domain names, Web Browsers, Internet Protocols, Search engines, e-mail, Web browsing, searching, downloading & uploading from Internet. Unit IV:E-commerce: Introduction, Comparison between Traditional commerce and Ecommerce; Advantages & disadvantages of e-commerce, Buying & Selling on Internet, Issues in Implementing Electronic Commerce. Applications of Information Technology: Information Technology (IT) applied to various functional areas of management, such as Production / Operations, Marketing, Human Resource, Finance and Materials Management.

Page 11 of 38

Suggested Readings: Sinha, P. K., (2003) Foundations of Computing, BPB Publications, New Delhi Korth H, Silbershaz, A., (1997) Database Systems Concepts, McGraw Hill International Forouzan B, (2004) Data Communication & Networking, Tata McGraw Hills Burch John and Grundniski Gary, (1998) Information Systems Theory and Practice, New York, John Wiley. Leon, Alexis, and Mathews Leon: (1999) Database Management Systems, Leon Vikas, Chennai. Estrada, Sudan, (1993) Connecting to the internet, Sebastopol, C A, OReilly Basandra, Suresh K., Management Information System, Wheeler Publication, New DelhiAllahab. Bharihoka, Deepak, (2000);Fundaments of Information Technology, Excel Book. Saxena, Sanjay, A First Course in Computers, Vikas Publishing House, New Delhi. Fizgerald& Dennis,Business Data Communication and Networking,Wiley Rajaraman , V., Analysis and design of information Systems, 2003 PHI. Sadagopan, S., Management Information Systems, 2003 PHI. Laudon, Kenneth C. and Jane P. Laudon, (2003), Management Information Systems, PHI.

108

Managerial Skill Development Credit (4) Max Mark 100(70T+30I) Course Contents Total Lecture- 60L Unit I: Business Communication: Nature, scope,processing, role of Business Communication; Listening-qualities of good listener essentials of good communication, Relationship between Communication morale productivity & objectives. Unit II: Barriers of Business communication and management of barriers, Types of communication: Formal - informal, inter personal Intra personal, Verbal; non-verbal; individual and group Communication network. Unit III: Dos and Donts of Business Writings, Commercial letters, Writing Business Reports. Style of reports in different countries Unit IV: Communication Media: Individual oriented: Letters memo, reports, presentations, legal oriented; proposals, agreements, directives; organization oriented; manuals, forms, brochures, notices, Telecommunication, Negotiations Suggested Readings Sharma R.C. and Mohan K. Business Report, Writing and Correspondence, Tata McGraw Hill, New Delhi. Pearce C.G., Business Communications: principles and Applications, 2nd edition 1998, John Wiley, New york Gupta C. B., (2004) Business Communications, New Delhi, sultan Chand & Sons Deborah R; Perrigo E. M., (2000) Business & Professional Communication for the 21st Century, Allen &Becon Monipally K, (2002) Business Communications New Delhi, Tata McGraw Hill Publishing Co. Ltd
Page 12 of 38

Treece, Maira, (1987) Successful Business Communications, 3rd edition, Allyn and Bacon Boston

Page 13 of 38

SEMESTER II
201 Research Methodologies Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I: Nature and Scope of Research Methodology; Problem formulation and statement of research objectives; value and cost of information- Bayesian Decision Theory; organization structure of Research Unit II:Research Process; Research Designs- Exploratory, Descriptive and Experimental Research Designs, Methods of Data collection- observatory and survey methods; questionnaire design, attitude measurement techniques. Unit III: Motivational Research Techniques, Administration of surveys, sample design, selecting appropriate statistical technique, field work and tabulation of data. Unit IV: Analysis of data, estimation, testing & Inference- use of SPSS; advanced techniques for data analysis- ANOVA, Discriminate analysis, Factor Analysis, Conjoint analysis, Multidimensional scaling and clustering methods; Research applications Suggested Reading: Panneerselvam R., Research Methodology, New Delhi, PHI Green Paul, Tull Donald S., Albaum G., Research for Marketing Decisions, 5th Edition, New Delhi, PHI Gupta S.P.,(2001) Statistical Methods, New Delhi, S. Chand & Co. Krishnaswami, O.R. and Ranganatham, M. (2005). Methodology of Research in Social Sciences, Himalaya Publishing House, Mumbai. Saunders, M., Lewis, P. and Thornhill, A. (2003). Research Methods for Business Students, Pearson Education Pte. Ltd., Singapore. Schnider and Cooper (2001). Business Research Methods, Tata McGraw Hill, New Delhi. Andrews, F M and S B. Withey, (1976) Social Indicators of well Being, Plenum Press, NY

202 Marketing Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I: Nature and Scope of Marketing, marketing information system, market research, consumer and industrial marketing Unit II: Market segmentation, targeting, positioning, Product decision, product mix, branding, packaging decisions, pricing methods. Unit III: Promotion Decision, Promotion Mix, Advertising, Sales Promotion, Publicity/public relations, personal selling, channel management- selection, co-operation and conflict management

Page 14 of 38

Unit IV: Organizing and implementing marketing in the organization, Evaluation and control of Marketing Efforts, New Issues in Marketing- Globalization, Consumerism, and Legal issues. Suggested Readings

Kotler, P. (2002). Marketing Management, Prentice Hall of India, New Delhi. Ramaswamy, V.S. and Namakumari, S. (2002). Marketing Management, Planning and Control. Macmillan India Ltd., New Delhi. Adrian Palmere, (2001) Introduction to Marketing, Oxford University Press Sherlekar SA, (1991) Marketing Management, Himalaya Publishing House. Ghosh PK, (2002) Industrial Marketing, Oxford University Press, New Delhi Neelamegham, S.,(1988) Marketing in India: Cases and Readings, New Delhi, Vikas Stanton, William J., (1994) Fundamentals of Marketing, New york, McGraw hills

203 Financial Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Content Unit I: Nature & scope of financial management; Function of financial management; Financial objectives of firm: Profit maximisation Vs Wealth maximisation; Financial analysis and control, Risk and Return concept, Time Value of Money, Practical application of compounding & present value techniques. Unit II: Capital budgeting - Principles & techniques (Pay back, ARR, IRR & NPV), risk analysis of capital investments, Capital Budgeting of a risky and uncertain investment situations; Sources of finance, Cost of different sources of capital, Weighted average cost of capital, Unit III: Financial and Operating Leverage, Capital Structure decision theory, Optimum capital Structure, Designing of an optimum capital structure; Internal financing and dividend policy, valuation of rates of return. Unit IV: Management of Working Capital- Cash, Receivables, and inventory management; Cash management Models, Inventory valuation Models, Committee Reports- Marathe, Chore, Chakraborty etc. Suggested Reading

Chandra, P. (2000). Financial Management. Tata McGraw Hill, New Delhi. Bhattacharya (2003). Financial Accounting for Business Managers. Prentice Hall of India, New Delhi. Pandey, I.M. (2003). Finance: A Management Guide for Managing Company Funds and Profits. Prentice Hall of India, New Delhi. James C Van Horne, (1995) Fundamentals of Financial Management, Prentice Hall of India, New Delhi. James C Van Horne, Financial Management & Policy, Prentice Hall of India, New Delhi. Erza Solomon And John J. Pringles, An Introduction to Financial Management, Prentice Hall of India, New Delhi. M.Y. Khan & P.K. Jain, Financial Management, Tata McGraw Hills, New Delhi. I.M. Pandey, Financial Management, Vikas Publishing House Pvt. Ltd., New Delhi.
Page 15 of 38

Bhalla VK, (2005) Financial Management & Policy, Anmol Publication, New Delhi Winger Bernard and Mohan, Nancy.(1991) Principles of Financial Management, New York, Macmillan Publishing Company Brealey, Richard A. and Myers S C,(1996) Principles of Corporate Finance, New Delhi, TMH Pradip Kumar Sinha(2009), Financial Management: Tools and Techniques, Excel Books

204 Human Resource Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I : Concept, meaning and importance of human resources management; growth of HRM in India human resource management in a changing environment; Human resource planningmeaning, importance, objectives, HRP process, steps of HRP; Job analysis, job description. Unit-II: Selection and recruitment-internal and external sources of recruitment, selection process and methods; Training and development- training ,development and education,on the job training and off the job training, training process and designing a training programme, evaluation of a training programme, induction and orientation . Unit III:Career management- career planning, career development; Succession planning; Performance management-performance management and performance appraisal, appraisal methods, feedback; Compensation management-salary and wagejob evaluation,establishment of pay rates,monetary and non-monetary incentives. Unit IV: Industrial relations-concepts,background of industrial relations in India;Trade union -definition, why employees join trade union,functions of trade union and emerging trends in trade union;Industrial disputes and machinery for settlement-Causes of industrial disputes,machinery for prevention and settlement of industrial disputes;Current issues in HRM-stress management,employee counselling,mentoring,retention, knowledge management, employee empowerment Suggested Readings Dressler (2000). Human Resource Management. Prentice Hall of India, New Delhi. Aswathappa, K. (1997). Human resources and Personnel Management. Tata McGraw Hill, New Delhi. Fisher Cynthia D, (2003) Human Resource Management, Biztantra, New delhi Decenzo A David, (1997) Fundamentals of Human Resource Management, John Wiley Dessler Gary, (2001) Human Resource Management, Prentice Hall of India, New Delhi Stone, Lloyed and Leslie W. Rue,(1984) Human Resource and Personel Management, Richard D Irwin, Illinois De Canzo, D A & Robbins S P, (1994) Human Resource Management, 5 th edition, New York, John Wiley

205 Production and Operations Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L
Page 16 of 38

Course Contents Unit I: Nature and Scope of Production and Operations management, Operation Strategy, Types of Manufacturing Systems; Layouts, plant location; Innovation & new product development. Unit II: Production planning and control- forecasting; routing, scheduling, expediting; aggregate planning; master scheduling, MRP; PPC in job shop, batch production, mass production and projects. Unit III: Work Study, Method Study, work Management, work environment- industrial safety, safety management; Approaches to quality management, Quality control: Statistical quality control, inspection; Total Quality Management, ISO 9000 series. Unit IV: Material Management, Purchase management, store management, Inventory controlquantity control and selective control, JIT and Lean Systems. Suggested Readings

Russell S. Robert, Taylor W. Bernard (2005).Operations Management, Fourth Edition, Pearson Education, New Delhi Adam, E. Everett, Ebert J. Ronald (2003). Production and Operations Management concept, models, and behavior, 5/e. Prentice Hall of India, New Delhi. Aswathapa, K, (2005) Production & operations Management, Himalaya Publishing House, New Delhi Chary SN, (2000) Production & Operations Management, Tata McGraw hills, New Delhi BuffaElwod, (1987) Modern Production & operation Management, John Wiley Moore, FG and Hendrick, T. E.(1992) Production/operation Management, Homewood, Illinois, Richard D Irwin Steve Brown, Kate Blackmon, Paul Cousins and Harvey Maylor (2001)Operations Management Policy, Practice And Performance Improvement , Butterworth-Heinemann, New Delhi S. Anil Kumar, N. Suresh (2009), Operation Management, New Age International (P) Ltd, New Delhi.

206 Business Legislation Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I: Business Law: Introduction, Definition, sources of Indian Law, Indian Contract Act, 1972 ( Fundamental Knowledge), Essentials of Valid Contract, Discharge of Contract, Remedies for Breach of Contract, Contracts of Indemnity, Guarantee, Bailment, Pledge and Agency; Sale of Goods Act, 1930, Conditions and Warranties, Transfer of Property, Rights of an Unpaid Seller. Unit II: The Negotiable Instrument Act-1881- Essentials of a Negotiable Instruments, Kinds of Negotiable Instrument Holder and Holder in Due Course, Negotiation by Endorsement, Crossing of a Cheque and Dishonour of a Cheque. The Depositories Act, 1996: Objectives, Features, benefits constituents, process of availing services of Depository, and Offences and Penalties. Unit III: The Companies Act, 1956-(With latest amendments as per industrial policy), Essential Characteristic of a company, types of companies, memorandum and articles of association, prospectus, essential conditions for a valid appointment, qualifications, powers and limits on their remuneration, prevention of oppression and mismanagement Unit IV: Competition Act, 2002; Income Tax Act, 1961 (With Latest Amendments); Foreign Exchange Management Act, 1998
Page 17 of 38

Suggested Readings: Relevant Bare Acts G. L. Bansal(2006) Business and Corporate Laws Excel Books, New Delhi AvtarSingh (1996) Company Law, 11th Edition, Lucknow, Eastern, Khergamwala, J S.,(1980) The Negotiable Instruments Act, Bombay, NM Tripathi Ramaiya A,(1992) Guide to the Companies Act, Nagpur, Wadhwa Shah, S M.(1990) Lectures on Company Law, Bombay, NM Tripathi Tuteja S K,(1998) Business Law for Managers, New Delhi, Sultan Chand & Sons K. R. Bulchandani, Business Law For Management Himalaya Publishing House, New Delhi ArunkumarSen& J. K. Mitra, Commercial Law including Company Law and Industrial Law, The World Press Private Ltd Pepper, Allan D., (1984) Managing the Training and Development Function. Aldershot, Gower Ramnarayan S, Organization Development-Intervention & Strategies, Response French Wendell L, Organizational Development, Prentice Hall of India Singh Kavita, Organizational Change & Development, Excel Books

207 Operations Research Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I: Introduction to OR: Meaning, Scope, Modelling in operations research, Application and scope of operations research, Linear programming- Graphical and Simplex method, Duality, Sensitivity Analysis. Unit II: Transportation Problems- Introduction, Mathematical models, methods of finding initial solutions and optimal solutions. Assignment problems- Introduction, Mathematical, Statement of the problem. Unit III: Project Management- PERT (Project Evaluation & Review Technique), Critical Path Method (CPM), Steps in PERT and CPM, Techniques, Crashing; Simulation and Markov Analysis. Unit IV:Other Modelling Techniques :Decision heory; game theory; replacement analysis; elementary queuing theory. Suggested Readings Levin, R.I. and Rubin, D.S: (2000). Statistics for Management, Prentice Hall of India, New Delhi. Kapoor, V.K. (1999). Operations Research, Sultan Chand and Sons, New Delhi. Kothari, C. R; An Introduction to Operations Research, Vikas Publishing House, New Delhi. Sharma, J.K. (2001). Fundamentals of Operations Research. Macmillan India Ltd., New Delhi. Hillier, L, (2005) Operations Research: Concepts & Cases, Tata McGraw Hill, New Delhi. Narang, A. S. Linear Programming and Decision Making, S. Chand & Co., New Delhi.
Page 18 of 38

Taha, HA, (2006) Operations Research- an Introduction, 8/e, Prentice Hall of India, New Delhi Vohra, N.D., (2006) Quantitative Techniques in Management , 3/e, Tata McGraw Hill, New Delhi.

208 Entrepreneurship and Small Business Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I: Concept and Need of Entrepreneurship Development: Definition of Entrepreneur; Theories of entrepreneurship, Entrepreneurship and economic development; factors contributing to entrepreneurship; Characteristics of an entrepreneur, entrepreneur vs. manager; types of entrepreneur; Entrepreneurship as a career; Creativity and Business opportunity; Innovation; Opportunity and competitive advantage; Business model and planning; Unit II: Role and importance of small business; defining small business; forms of organisation for small business; Setting up a SSI; Legal and technical issues of launching a new venture; Financing an entrepreneurial venture. Unit III:, Influences on Entrepreneurship Development: Entrepreneurial Traits External Influences on Entrepreneurship Development: Socio-Cultural, Political, Economical, Personal. Entrepreneurial culture with special reference to Intrapreneurship / Corporate Entrepreneurship. Entrepreneurial Success and Failure: Reasons and Remedies; turnaround; Harvest and exit Unit IV: Managing growth in a start-up; Growth strategies and start up; Challenges to Woman Entrepreneurs, Achievements of Woman Entrepreneurs, Role Models of Woman Entrepreneurs. Suggested Readings Shukla, M.B. (2006). Entrepreneurship and Small Business Management, KitabMahal, New Delhi. Desai, Vasant (1997). Small-Scale Industries and Entrepreneurship, 3/re, Himalayan Publishing House, Mumbai. Arora, R. and Sood, S.K. (2003). Fundamentals of Entrepreneurship and Small Business Management. Kalyani Publishers, Ludhiana. Ramachandaran, K. (1993). Managing a New Business Successfully. Global Business Press, New Delhi. Khanka SS,(2005) Entrepreneurship Development, S Chand & Co. New Delhi Dutta, Bholanath (2009) Entrepreneurship Management- Text and Cases, Excel Books, New Delhi Lall, Madurima and Sahai, Shikha (2009) Entrepreneurship, Excel Books, New Delhi Sahay, A and Sharma, V (2009). Entrepreneurship and New Venture Creation, Excel Books, New Delhi

SEMESTER III
301 Small Business Environment and Support Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L
Page 19 of 38

Course contents Unit I: Policy interventions for small sector development- central and state government; Sickness and challenges before small scale industries; MSMED (Management of Small and Medium Enterprise) Act 2006 Unit II: Environments of small business units in India and in the world, Small business units in India. Present day issues and challenges of small business units. Unit III: Institutional support for small scale industries- SIDO, DIC, NSIC, SIDBI, SFC, any other Unit IV: Role of the following agencies in the Entrepreneurship Development - NISIET, NIESBUD, EDII, IIE, SISI etc., Subsidies and incentives; governmental and nongovernmental assistance- assistance from financial institutions Suggested Readings: Cherunilam Francis(2005), Business Environment, Himalaya Publishing House, Mumbai. Desai Vasant, (1979) Organization and Management of Small Scale Industry, Bombay, Himalaya, Dynamics of Entrepreneurship Development Vasant Desai. DesiaVasant,(1995) Small Scale Industries and Entrepreneurship, Bombay, Himalaya Schumacher, E F, (1990) Small is Beautiful, New Delhi, Rupa Vepa, Ram N,(1984) How to Success in small industry, New Delhi, Vikas Publishing House Policy documents of respective governments, <www.smallindustryindia.com> To familiarize students with the functioning of various organizations, instructor can ask students to collect the relevant information and disseminate information in the campus through setting up Kiosk in the campus on the mutually decided day. This activity consumes around 5 hours in preparation and 2 hours in information dissemination. 302 Management Information System Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I:Introduction to MIS - Definition, Concepts, characteristics, advantages, growth, Contemporary approach to Information System, Different Types of Systems, Information System and organisations: relationship between organisation and Information System, How information system affect organisations. Unit II:Building Information System :System Development and organisational change, Overview of system development, The traditional System Life Cycle, Prototyping, Developing System with Application Software Packages, End User Development, Outsourcing, Ensuring quality through Information System. System Implementation. Unit III: Management and Organisational Support System : Information and Knowledge Work System, Decision Support System- Components of DSS, Group Decision Support SystemCharacteristics, Tools, Executive Support System(ESS)- Role, Developing ESS, Benefits. Unit IV:Intelligent Systems :Artificial Intelligence & its development, Expert System-Building an Expert System, Problems of Expert System. Other intelligent Techniques-Neural networks, Fuzzy Logic, Genetic Algorithms and its applications in Business. Controlling Information System- System Vulnerability and Abuse, Creating A control environment, Auditing Information System. Suggested Reading:
Page 20 of 38

Henry Lucas,(2001) Information system Analysis and design, TMH, New Delhi. OBrien J, (1999) Management Information System, PHI, New Delhi Loudon K. C.,Laudon J P,(1998) Management Information System: Organization & Technology, New Delhi, PHI Rahmatian S., Management Information System, New Delhi, Pearson Education Jawadekar, W.S., (2003) Management Information System, New Delhi, Tata McGraw Hill Turban, Efrain, (1988) Decision Support & Expert System: Management Perspectives, Macmillan Publishing Company, New York, Andrew P., (1991) Decision Support System Engineering, Sage, John Wiley & sons, New York. Murdick, Robert G., Joel E. Ross, James R. Claggett, Information System for Modern Management, 3/e, PHI, New Delhi. Jaiswal, Mahadeo, Management Information System,Oxford University Press.

303 304 305 306 307 308

Electives of specialisation areas

Industrial training Project

Credit (4) Max Mark 100(50P+50I) Objective: At the end of the second semester, students have to undergo industrial training for 6-8 weeks in a business organisation preferably outside Mizoram. This training should help the student develop a perspective of wholesome management of business activities. This would enable students to appreciate the importance of different business activities and see how different business activities are interrelated. At the end training the student will have to submit a report on the organisation and that will be evaluated based on the written report and presentation in before an expert panel.

SEMESTER IV
401 Business Policy and Strategic Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I:Definition of Strategy, history of strategy, nature of strategy, Levels at which strategy operates, Concept of Strategic intent, vision, mission, goals, objective, organizational values, core competencies, Difference between policy, strategy and tactic; Concept of Strategic
Page 21 of 38

Management, Difference between Long range planning and strategic planning, role of strategic management. Unit II: Environmental Scanning- PESTEL, Industry analysis- Porters 5 force analysis, Organisational Appraisal, Strategic Advantage Profile, Corporate Portfolio Analysis - Boston matrix, Value chain Analysis,SWOT Analysis, TOWS matrix; Strategic formulation and choice of alternatives strategy: Generic competitive strategies, growth, stability, profitability, efficiency, market leadership, survival, mergers and acquisitions, core competence Unit III:Strategy Implementation-Framework for Strategy Implementation: Concept of strategy implementation, Activating strategy, Factors causing unsuccessful implementation of strategy, Bench marking, McKinseys 7S framework, Structural implementation, Functional implementation, Behavioral implementation, Resource mobilization and allocation. Unit IV: Strategic Evaluation and Control- Strategic Evaluation and Control: Concept of strategic evaluation and control, role of strategic evaluation and control, barriers in strategic evaluation and control; Strategic Control- Control process; Techniques of strategic evaluation and control. Suggested Readings: Gluek, William F., (2005) Strategic management and Business Policy, New Delhi, Tata McGraw Hills Kazmi, A. (2002). Business Policy and Strategic Management. Tata Mcgraw Hill, New Delhi. Wheelen, T.L. and Hunger, J.D. (2003). Strategic Management and Business Policy. Pearson Education, (LPE), New Delhi. Fred David, Strategic Management Concept & cases, PHI Ghosh PK, Strategic Planning for Management, Sultan Chand Shrinivasan R, Strategic Management- Indian Context, PHI H. Igor Ansoff: Implanting Strategic Management, prentice Hall, New Jersey. Micheal, E Porter: The competitive advantage of Nations, Macmillan, New Delhi. Mintzberg, Henry and James Brian Quinn: The strategy Process, prentice Hall, New Jersey. Coulter, Mary K: Strategic Management in Action, Prentice Hall New Jersey. Richard D: Business Policy: Text & cases, Homewood Inc.

Arthur A. Thompson Jr., A.J. Strickland III and John E. Gamble, Crafting and Executing Strategy McGraw Hill, Irwin. 402 International Business Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: International Business an overview, types of international business,Competitive environmental forces in global business- Political, Economic, regional economic integration, cultural and human factors. Unit II: World Financial Environments- Foreign Exchange market; International monetary system; Global Capital Market, Trade agreements, tariffs and non-tariff barriers, Issues of assets protections. Unit III: International Business Operations: Exporting Importing and counter trade; International human resource management; International Manufacturing and Material Management-

Page 22 of 38

manufacturing and logistics, locating, country factor, technology factor, product factor, strategic role of foreign factories, role of R&D Unit IV: Strategy and Structure of International Business- strategy of international business; organization of international business; entry strategy and alliance, International business diplomacy Suggested Readings: Francis Cherunilam, international Business- text & cases, PHI Anant K sundaram, International Business Text & cases, PHI SubbaRao, International Business Text & cases, Himaslaya Publishing House Justin Paul, International Business, PHI Margret Woods, International Business, Palgrave Eiteman, D K and Stopnehill, AL, (1986) Multinational Business Finance, New York, addition Wesley Bhalla V K, (1993) International Economy- Liberalisation Process, New Delhi, Anmol

403 404 405 406 407

Electives of specialisation areas

408

Research Project &Viva-voce Credit (4) Max Mark 100(50+50 Viva) Course Outline In fourth semester, candidates will have to submit a Research Project Report on a problem/topic(from the Specialization areas) to be assigned by the Department MBA under the supervision of acore faculty member of the department. The research project report will carry 100 marks. Theevaluation of the project report will be done by two examiners (one internal and one external) and will consist of (i) Evaluation of Project Report (50 Marks) (ii) Viva on Project (50 Marks). The average of the marks awarded by the 2 two examiners will be taken into account for the results. In case the difference in the awards given by the examiners is 25 or more marks, the project report will be referred to the third examiner. In such cases the average of two closer awards (given by three examiners) will be takeninto account for the results.

ELECTIVES:
Electives against courses 303-307 in the third semester and 403 to 407 in the fourth semester: Based on teaching resources available, the department would determine the electives to be offered in the third and fourth semesters. Four elective groups are: A- Marketing Group, BPage 23 of 38

Finance Group, C- Human Resource Management Group and D- Small Business & Entrepreneurship Group. Out of these four groups, students have to opt for two elective groups. Altogether 10 courses (5 courses from each elective group) are to be taught in the third and fourth semesters. The department may offer in the third semester 3 courses of the first Elective and 2 courses of the second Elective group and in the fourth semester, 2 courses of the first Elective and 3 courses of the second Elective. A Marketing Management Electives M-1 M-2 M-3 M-4 M-5 Sales & Distribution Management Advertising Management Consumer Behaviour Retailing & Rural Marketing Marketing of Services

M-1 Sales and Distribution Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Nature and Scope of Sales Management; Selling Process, Recruiting and Selecting Sales Personnel; Developing and Conducting Sales Training Programmes; Designing and administering Compensation Plans Unit II: Supervision and Motivating Sales Personnel; Sales Meetings and Sales Contests; Designing Territories and Allocating Sales Efforts; Objectives and Quotas for Sales Personnel; Developing and Managing Sales Evaluation Programme; Sales Cost and Cost Analysis Unit III:Controlling the Sales Effort- Sales budget and quotas: purpose of sales budget, objectives in using quotas, types of quotas, and limitations of quota system Sales territories: concept of sales territory, need for establishment and revision of sales territories, assignment of sales personnel to territories Unit IV: An Overview of Marketing Channels: Channel Intermediaries -Wholesaling and Retailing; Organizational Patterns in Marketing Channels; Marketing Channel Policies and Legal Issues; Information System and Channel Management; Assessing Performance of Marketing Channels; New issues in sales and distribution scenario in India Suggested Readings: Richard R. Still, Edward W. Cundiff, & Norman A. P. Govoni, Sales Management: Decisions, Strategies and Cases PHI Divid Jobber & Geoff Lancaster, Selling and Sales Management Pearson Education. Rosann L. Spiro, William J. Stanton & Gregory A. Rich, Management of sales force Tata McGraw-Hills Eugene M. Johnson, David L. Kurtz &Eberhard E. Scheuing Sales Management: Concept, Practices, and Cases McGraw Hills Richard, Edward W. Cundiff, & Norman A. P. Govoni, Sales Management PHI

Page 24 of 38

 R. K. Srivastava, Ernest Cyril De Run, and Kim ShyanFam, Sales Management Excel Books, New Delhi S. L. Gupta, Sales and Distribution Management: Text and Cases An Indian Perspective Excel Books, New Delhi M-2 Advertising Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Introduction, role of advertising within marketing process; comparison of advertising with promotion; personal selling, direct marketing and public relation, process of communication; Weaver Shannon model, is advertising wasteful? Indian advertising; Types of advertising-Retail, national, cooperative, political, financial, international, comparative, public service advertising. Unit II: Integrated Advertising Program:- various steps in integrated advertising program; objective setting: stimulation of primary and secondary demand approach, DAGMAR approach, determination of target audience: concentration, differentiation and aggregation strategy, demographic and psychographic Segmentation, positioning, methods of determine advertising budget, advertising appraisal. Unit III: Building of advertising campaign: message, headline, copy, logo, visual, layout; unique selling(USP) appeals, types of appeals, rational appeals and emotional appeals, negative emotional appeals and positive emotional appeals, direct appeals and direct and indirect appeals types of copy: long copy, short copy, testimonials, celebrity endorsement etc. Unit IV: Media:-media types, media selection, planning, scheduling, non- media activities; advertising Stakeholders-Advertising organization, selection, compensation and appraisals of an advertising agency. Ethics in advertising, mis-leading and deceptive advertising, advertising and society, Indian episode. Suggested Readings: Aaker, David A. etc. (1985) Advertising Management, 4th ed. New Delhi, Prentice Hall of India Jethwaney& Jain: (1999) Advertising Management, Oxford University Press, New Delhi Batra Rajeev, (2003) Advertising Management, Pearson Edition, New Delhi William wells, (1997) Advertising- Principles & Practice, Pearson Edition, New Delhi Chunawalia, SA, (1991) Foundation of Advertising- Theory & Practice, Himalaya Publishing House, New Delhi. Sengupta, Subroto,(1990) Brand positioning, Strategies for Competitive Advantages, New Delhi, Tata McGraw Hill

M-3 Consumer Behaviour and Marketing Research Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I : Consumer Behaviour - concept, scope, application and interdisciplinary nature, advantages of study of Consumer Behaviour; Factors influencing Consumer Behaviour, Models of Consumer Behaviour; Consumer Needs, Motivation and Motivational Research, Marketing Ethics and Market Segmentation, Consumer buying behaviour to individual buying behaviour, Consumer Psychographics.
Page 25 of 38

Unit II : Perception, Learning, Personality, Attitude as determinants of Consumer Behaviour; Information Processing; Influence of Personality, Self Concept on buying behaviour; Influence of different groups on consumer decision making process- family, reference group, social class, models of decision making process. Unit III : Introduction to Marketing Research, Types of Research, Nature and Scope, Importance and Limitations of Marketing, Research, Cases in Marketing Research, Prominent Marketing Research agencies in India. Unit IV :Steps in Marketing Research, Research Designs, Sources and Collection of Marketing Data, Scaling Techniques, Sampling Techniques, Data Analysis, Applications of Marketing, Research, Advertising Research. Suggested Readings: Assael, H. (1995) Consumer Behaviour and Marketing Action. Ohio, South Western Engle, J F etc. (1993) Consumer Behaviour. Chicago, Dryden Press Howard, John A. etc.(1989) Consumer Behaviour in Marketing. Englewood Cliffs, New Jersey, Prentice Hall Inc. Hawkins, D. etc. (1995) Consumer Behaviour: implications for Marketing Strategy. Texas, Business Mowen, John C. (1993) Consumer Behaviour. New York, MacMillan, 1993. Schiffman, L G and Kanuk, L L. (1994) Consumer Behaviour. New Delhi, Prentice Hall of India Harper W. Boyd, Ralph Westfall and Stanley F. Stasch, Marketing research: Text and Cases, 2005. Malhotra, Naresh K., Marketing Research, 5thEd., Prentice Hall of India. Donald S. Tull and Del I. Hawkins, Marketing Research: Measurement and Methods, Prentice- Hall of India Pvt. Ltd. New Delhi, 1998

M-4 Retailing & Rural Marketing Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Introduction to Rural Marketing: Profile of rural marketing, profile of consumer, potential and changing pattern of rural marketing, tapping the rural markets, motivating the rural consumer, developing the sales force of rural markets, mass communication, rural media, physical distribution system in rural markets, satellite systems. Unit II: Agricultural Marketing: Methods of sale, marketable and marketed surplus, marketing agencies, marketing finance, lack of organization among producers, forced sales, superfluous middlemen, multiplicity of market changes, malpractice's of middlemen, absence of grading and standardization, inadequate storage facilities, underdeveloped transportation system, lack of information, high cost of borrowing, lines of improvement, Unit III:Issues of Rural marketing: Establishment of regulated markets, use of standard weight and measures, provision of marketing news, improvement in transportation, grading and standardization, storage facilities, development at cooperative marketing. Unit IV:Retailing: Current retail trends; careers in retailing; the retail mix .The retail environment and types of retail formats; demographic changes. Consumer behavior; market segmentation; innovative retail marketing strategies.Electronic retailing and the internet.Customer service; Advertising and promotion in retailing; Challenges of retail industry in India. Suggested Readings:
Page 26 of 38

Karnat M., R. Krishnamoorthy; A Text Book on Rural Marketing, Himalaya Publishing House, Mumbai. Habeeb-Ur-Rahman, K. S.; Rural Marketing in India, Himalaya Publishing House, Mumbai. Badi, R.V., N. V. Badi; Rural Marketing, Himalaya Publishing House, Mumbai. Krishnamacharyulu C. S. G., Ramakrishnan, L,; Rural Marketing- Text and Cases, Pearson Education, Delhi. Bajaj, Tuli, Srivastava; Retail Management, Oxford University Press, New Delhi Levy Michael, Retail Management, Tata McGraw Hills, New Delhi Cox, Roger; Retailing: An Introduction, 5th Edition, Jyoti Books, Calcutta Reynolds J. (2006); Retail Strategy, Jyoti Books, Calcutta

M-5 Marketing of Services Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents Unit I::Introduction: Difference between Product and Services Marketing, Characteristics of Services Classification of Services, Paradigms in Services Marketing, Importance of Customer Relationship Management : Specific for Service Industry. Service Marketing System: Service Quality, Understanding Customer Expectations and Zone of Tolerance, Segmentation and Zone of Tolerance, Targeting and Positioning of Services Unit II: Services Marketing Mix: Augmented Marketing Mix, Developing the Service Product/ Intangible Product, Service Product Planning, Service Pricing Strategy, Services Promotions, Services Distributions. Physical Evidence:Role of Communication in Service Marketing, People and Internal Communication, Process of Operations and Delivery of Services, Role of Technology in Services Marketing. Unit III: Marketing of Financial Services: Deciding the Service Quality, Understanding the Customer Expectations, Segmenting, Targeting and Positioning of Financial Services, Devising Financial Services, Marketing Mix Strategies with Special Reference to Credit Cards, Home Loans, Insurance and Banking, Marketing of Telecom/ Insurance Services. Unit IV: Services in Global Perspective: International Marketing of Services Recent Trends, Principal Driving Force in Global Marketing of Services, Key Decisions in Global Marketing, Services Strategy and Organizing for Global Marketing. Suggested Readings: Chowdhary N., Chowdhary M. (2005); Textbook of Marketing of Services -The Indian Experience. Macmillan India Ltd., New Delhi. Lovelock, C. (2003); Services Marketing: People, Technology & Strategy 5/e, Pearson Education, New Delhi. Zeithaml, V. and Bitner, M. (2003) Services Marketing, McGraw Hill, New York. Shajahan, S.; Service Marketing Concepts- Practices & Cases, Himalaya Publishing House Baron, Steve; Service Marketing, Palgrave Publication. McDonald, Malcom and Payne, A. (1996) Marketing Planning for Services. Butterworth, Heinemann. Newton, M P, Payne, A. (1996) The Essence of Services Marketing, PHI, New Delhi. Baron S and Harrisk - Services Marketing: Text and Cases, 2/e, Palgrave. Woodruff Helen - Service Marketing, 1/e, Macmillan.
Page 27 of 38

Rao, Rama Mohana - Services Marketing, 1/e, Pearson Education. Apte, Govind - Services Marketing, Oxford University Press Bhattacharjee C., Services Marketing-Concepts, Planning and Implementation, Excel Books, New Delhi. Financial Management Electives F-1 F-2 F-3 F-4 F-5 Security Analysis and Portfolio Management Working Capital Management Management Control System Future Options and Risk Management Management of Financial Services

F-1 Security Analysis and Portfolio Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Overview of Capital Market: Market of securities, New Issue Markets and Stock Exchange and its functions and operations; Trading of securities: equity and debentures/ bonds. Regulatory Mechanism: SEBI and its guidelines; Investor Protection, stock market abroad. Unit II: Risk & Return: Concept of Risk, Measures of risk and return, calculation, trade off, systematic and unsystematic risk components. Securities Analysis and Valuation- Analysis and Valuation of Debt and Equity; Types and features of debt instruments, bond pricing, bond yields, risk in debt, interest rate risk, Equity valuation models Unit III: Fundamental Analysis-economic analysis, industry Analysis, company analysis, estimation of intrinsic Value, equity research in India; Technical Analysis: difference between fundamental and technical analysis, charting technical indicators, and evaluation of technical analysis; Efficient Market Hypothesis: strong, semi-strong & weak form of market, random walk theory. Unit IV: Introduction to Portfolio Theory, Portfolio Management approaches- traditional and modern (Markowitz), Portfolio risk & return, Beta as a measure of risk, calculation of risk, optimal portfolio: basic assumptions, capital market line (CML),security market line (SML), capital asset pricing model(CAPM), Arbitrage pricing Model (APM), Markowitz Model. Portfolio Evaluation; Introduction and common features of mutual funds; Sharpe, Treynor and Jensen performance index Suggested Readings

Amling, Frederic., Fundamental of Investment Analyis, Prentice Hall Inc., International Edition. Bhalla, V K. (2005) Investment Management: Security Analysis and Portfolio Management., S. Chand, New Delhi Fischer, Donald E. and Jordan, Ronald J. Security Analysis and Portfolio Management. Prentice Hall of India, New Delhi Sharpe William, (1994) Investment, Prentice Hall of India, New Delhi Alexander Gordon,(1999) Fundamentals of Investment, Pearson edition, New Delhi Avdhani, VA: Investment & securities Market in India, Himalaya Publishing House, New Delhi MachiRaju, H.R. Working of Stock exchanges in India: Wiley Eastern Ltd. New Delhi.
Page 28 of 38

F-2 Working Capital Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Working Capital Management- nature & concepts, factors determining working capital requirement, type of working capital, importance of working capital determination for Large, Medium and small scale industry, methods of estimation of working capital requirements for small scale unit. Various committee reports on working capital. Unit II:Management of Current Assets- Management of Receivables; Management of Cash; Management of Marketable of Marketable Securities; Management of Inventory Unit III:Financing of Working Capital Needs- Short-term Finance: Framework Non Banking Finance; Short-term Finance Appraisal and Assessment; Other Sources of Short-Term Finance Unit IV:Working Capital Management Integrated Views - Optimal Working Capital Policy; Credit Policy; Short-term Source of International Financial Transactions; Planning Short-term Investment and Financing Suggested Readings: Hampton J.J. and C.L. Wagner (1999) Working Capital Management, John Wiley & Sons, Bhalla V.K. (2005) Working Capital Management: Text and Cases, Anmol, New Delhi Jain Narendra, Working Capital Management, APH Bhattacharya H, Working Capital Management Strategies & Techniques, PHI Smith, Keith V and G W Gallinger, (1998) Readings on Short Term Financial Management, 3rd Edition, West Publishing Co. Mannes T S and J T Zietlow, (1993) Short Term Financial Managemnt, West Pub. Company

F-3 Management Control System Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Management Control - Nature, Scope and Concept of Management Control Systems; Organizational Goals, Strategic Planning and Implementations; Organization Structure, Organizational climate, Position of Controller in the Organization Structure, Management Control Process. Unit II: Budgetary Control, Analysis of Variances, Flexible Budgeting, Zero-base Begetting, Performance Budgeting, Accounting Aspects of Control including Internal Audit and Control and Value for Money, Analysis and Reporting, Variance Reporting. Unit III: Control Structure: Responsibility Centre, Responsibility Accounting, Cost Centre, Profit Centre, investment centre, Inter-divisional Transfer Pricing, Measurement of Divisional Performance including Performance Evaluation Qualitative and Quantitative.
Page 29 of 38

Unit IV: Behavioral Aspects of Management Control: Motivation and Morale, Goal Congruency, Participative and Responsive Management; Human as a Part of Information Process, Learning Curves; Management Control in Specialized Organization; Selected Case Studies on Non-profit and Public Service Organizations.

Suggested Readings:

Anthony, R N and Govindrajan V. (1995) Management Control Systems. 8 th ed., Taraporevala, Chicago, Irwin Emmanuel, C and Otley D. (1985) Accounting for Management Control, London, Nostrand Reinhold Ghosh, P K and Gupta, G S. (1985) Cost Analysis and Control. New Delhi, Vision Glynn, J J. (1985) Value for Money: Auditing in Public Sector. London, Prentice Hall Inc. Hersey, P and Blanchard, H B. (1988) Management of Organization Behaviour: Utilising Human Resources. New Delhi, Prentice Hall of India Maciariello, J A and Kirby C J. (1994) Management Control System Englewood Cliffs, New Jersey, Prentice Hall Inc. Future Options and Risk Management Total lecture-45

F-4

Credit (4) Max Mark 100(70 T+30I) Course Contents:

Unit I: Introduction to international finance, derivatives, options and futures- Types of derivatives, Development of exchange-traded derivatives, Derivatives market in India, Option terminology, Futures and options, Index derivatives, Payoff for derivatives contracts, Payoff for futures. Unit II: Risk management using derivatives: forwards and futures, options, swaps, foreign currency derivatives, interest rate derivatives, stock index derivativesvaluation, concept and structure. Unit III:Pricing futures- The cost of carry model, Pricing futures contracts on commodities, pricing equity index futures, Pricing index futures given expected dividend amount, Pricing index futures, Pricing stock futures when no dividend expected, Pricing stock futures when dividends are expected. Unit IV: Generic strategies for risk management with derivates; foreign currency risk using currency forwards and futures for exchange risk management trading infrastructure for financial derivatives in India. Suggested Readings: Shapiro A C, (2005) International Financial Management, London, Macmillan, Sutton W H., (1987) Trading in Currency Options, NY, NYIF Bhalla, V K, (2001) International Financial Management, Anmol, Brenet M., (1993) Option Pricing: Theory and Application, Toronto, Lexington Books Hull, John C. (1996) Introduction to Futures and Options Markets, 2 nd ed., Prentice Hall of India. Bell E David, Schleifer, Risk Management, Vikas Publishing House.

Page 30 of 38

F-5 Management of Financial Services Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Financial System and Markets; Concept, Nature and Scope of Financial Services; Regulatory Framework for Financial Services; Management of Risk in Financial Services. Unit II: Stock Exchange Operations, Managing of issue shares and bonds Mobilizing of Fixed Deposits-Inter-Corporate Loans- International Finance; Mergers & Acquisition Regulations. Unit III: Mutual funds and banking sector: investment policy and performance appraisal of unit Trust of India and other mutual funds: Merchant Banking Services: management of banks funds: development banks operational and allocation Efficiency: new development. Unit IV: Other Financial services- Leasing and Hire Purchase; Debt Securitization; Housing Finance; Credit Rating; Credit Cards; Banking and Insurance; Venture Capital, Factoring for Failing and Bill Discounting; The Tax Environment and Financial Services; Pricing of Financial Services. Suggested Readings Bhalla, V K. (2001) Management of Financial Services. Anmol, New Delhi Bhalla, V K And Dilbag, Singh.(1997) International Financial Centres. Anmol, New Delhi, Ennew,C, Trevor Watkins & Mike Wright (1990) Marketing of Financial Services, Heinemann Professional Pub. Bhole LM, Financial Institutions and Market, Tata McGraw Hills Vasant Desai, Indian financial system and market, Himalaya publishing house VijMadhu, (1991) Management of Financial institutions in India, New Delhi, Anmol, C Human Resource Management Electives H-1 H-2 H-3 H-4 H-5 Organization Structure and Process Human Resources Training and Development Organizational Change and Developments Management of Industrial Relations Human Resource Planning

H-1 Organization Structure and Process Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Organizational structure- classical and neoclassical theories. Strategy and structure; Modern Organizational theory- systems view of organization and integration; Micro, intermediate, macro environment; Participative structures. Unit II: Work culture and organization processes. Decision processes, balance and conflict processes.The process of role and status development. Influence processes and technological processes. Capacity development in organizations. Unit III:Technology-manufacturing process interfaces with marketing, engineering, quality, purchasing, finance and accounting. Inter-relationship among manufacturing manager and their suppliers, customers, competitors, superiors and production workers.

Page 31 of 38

Unit IV:Strategic implications of Experience Curve. Focused manufacturing-green lean and mean. Strategic issues in project management and implementation of manufacturing policies. Perspectives of Manufacturing Strategy.Case Studies. Suggested Readings: French and Bell. Organisational Development. PHI, New Delhi Rosabeth M K (1997) Men and Women of the Corporation, New York, Basic Books John Woodward,(1965) Industrial Organizations, Oxford University Press Rober H Hayes and Steward C W (1984), Restoring our Competitive Edge: Through Manufacturing, John Wiley & Sons Chris Arygis. Management and Organization Development: The Path from XA to YB. TMH, New Delhi. Pepper, Allan D., Managing the Training and Development Function. Aldershot, Gower, 1984. Ramnarayan S, Organization Development_ intervention & Strategies, response

H-2 Human Resources Training and Development Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I :Training Process - Purpose of training, overview of training, process,role and responsibilities of training managers,challenges faced by the training managers,organization and management of training function. Unit II : Training Methods and Techniques- Facilities , training aids; Training ommunication,trainingneeds,designing a training programme, training evaluation,training and development in India. Unit III: Field of Human Resource Development (HRD) - Concepts, Goals, HRD philosophies,Challenges; HRD Climate and Practices in India; HRD culture;Strategic HRD, HRD System Design Principles; Design & Administration of Select HRD Systems,Application of HRD approach in industrial relations. Unit IV: HRD for Workers; HRD Intervention; HRD Approaches for coping with Organizational Changes; International HRD-Evolution of concept,importance of HRD in the global HRD economy,making workforce globally competitive. Suggested Readings: Dayal, Ishwar. Successful Applications of HRD. New Concepts, New Delhi, Dayal, Ishwar. Designing HRD Systems. New Concepts, New Delhi, Kohli, Uddesh&Sinha, Dharni P.(20004 HRD - Global Challenges& Strategies in 2000 A.D. , ISTD, New Delhi NeeluRohmetra, (2006) Human Resource Development- Challenges & opportunities, Anmol Publication Lynton, R &Pareek, U., (1990) Training for Development. 2nded. New Delhi, Vistaar Pepper, Allan D., (1984) Managing the Training and Development Function. Aldershot, Gower Ramnarayan S, Organization Development_ intervention & Strategies, response French Wendell L, Organizational Development, Prentice Hall of India Singh Kavita, organizational Change & development, excel books

Page 32 of 38

H-3 Organizational Change and Developments Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: An Overview- What is organization Development- Meaning, nature, origin of organization Development; Characteristics and foundations of the OD process; Organization-as living, Changing, Dynamic Entity; Socio-technical views/Approaches; Organisational culture,creativity and innovation Unit II: Organization Change- Define Change nature of change,types of change; forces for change, process of change, resistance to change, Approaches to Organizational Change- Lewins Model, Systems theory, Parallel Line Structure, Normative re-educative Strategy; Action Research. Unit III: Behavioral Social Science Perspective of Change- Organizational Development contextual approaches, Consultantclient relationship, system ramifications; Organizational politics, Role of power and politics in the practice of Organizational development Unit IV: Organizational Diagnosis and Intervention- Organizational diagnosis: nature issues and methods: quantitative and qualitative; Review the available techniques at individual, group and organizational level: Team interventions inter group interventions personal; inter personal and group process interventions, comprehensive interventions, structural interventions and training experiences Suggested Readings: Lynton, R &Pareek, U., (1990) Training for Development. 2nded. New Delhi, Vistaar Pepper, Allan D., (1984) Managing the Training and Development Function. Aldershot, Gower Ramnarayan S, Organization Development_ intervention & Strategies, response French Wendell L, Organizational Development, Prentice Hall of India Singh Kavita, organizational Change & development, excel books H-4 Management of Industrial Relations Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Industrial Relations - evolution, contextual and constitutional framework; Evolution of Industrial relations, approaches to Industrial relations, contextual and constitutional framework, Industrial relations strategy, future of Industrial relations in India, Unit II: Trade Unionism, collective bargaining and unfair labor practices- Trade Unions: historical evolution and types of Unions, growth of Unions, functions of Unions, national level federations, judicial delineation of statutory definition of Trade Union, registration of trade unions, Trade Unions Act 1926 and recent amendments. Unit III: Grievance Redressal and Discipline mechanisms- Discipline mechanisms: Judicial approach to discipline, misconduct, disciplinary proceedings, domestic enquiries, and charge sheets, conduct of enquiry and award of punishments. Grievance redressal: Approaches and nature of grievances, causes, procedure and grievance redressal mechanisms Unit IV: Industrial Conflict and Regulations of Industrial Disputes-Industrial conflict-Nature of conflicts and its manifestations, Industrial Disputes- Contextual framework, object, scheme, industrial and individual disputes, participants in industrial dispute, settlement of disputes, Industrial Disputes Act 1947;Industrial Relations Bill 1950, The Industrial Relations Bill 1978,
Page 33 of 38

Bombay Disputes and Conciliation Act 1938, state enactments; Workers Participation and rights in India Suggested Readings

Kochan, T.A. & Katz Henry. Collective Bargaining and Industrial Relations. Hornewood, Illinois, Papola, T S & Rodgers, G. Labour Institutions and Economic Development in India. Geneva, ILO Ramaswamy, E A. The Rayon Spinners The Strategic Management of Industrial Relations. Oxford University Press, New Delhi Srivastava SC, Industrial Relations and labour Laws, Vikas Publications Sinha, RPN, Industrial Relations, Trade Union &Labour Laws, Perason Edition Chhabra TN, Industrial Relations Concepts & Issues, DhanpatRai Ghosh PK, Industrial Psychology, Himalaya Publishing House, New Delhi

H-5 Human Resource Planning Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Course Contents: Unit I: Macro Level Manpower Planning and Labour Market Analysis; Organizational Human Resource Planning; Stock Taking; Work Force Flow Mapping; Age and Grade Distribution Mapping Unit II: Models and Techniques of Manpower Demand and Supply Forecasting; Behavioral Factors in Human Resource Planning - Wastage Analysis; Retention; Redeployment and Exit Strategies; Career Management and Career Planning; Performance Planning; Potentials Appraisal and Career Development Unit III: Human resource development Climate; Culture; Quality of work life and Management of Change; Total quality management and HRD Strategies; HRD in Strategic Organizations; Strategic human Resource Planning Unit IV: Human Resource Information System,Human Resource Accounting and valuation in India and other countries. Suggested Readings

DayalIshwar. Successful Applications of HRD, New Concepts, New Delhi Belkaoui, A R and Belkaoui, J M.(1995) Human Resource Valuation: A Guide to Strategies and Techniques. Greenwood, Quorum Books Dale, B. (1992) Total Quality and Human Resources: An Executive Guide, Oxford, Blackwell Greenhaus, J H, (1987) Career Management, New York, Dryden Dayal, Ishwar. Designing HRD Systems. New Concepts, New Delhi. Thomson, R and Mabey C, (1994) Developing Human resources, Oxford, ButterworthHeinemann Kohli, UddeshSinha, &Dharni P. HRD - Global Challenges & Strategies in 2000 A.D., ISTD, New Delhi

Small Business and Entrepreneurship Development Electives

Page 34 of 38

E-1 E-2 E-3 E-4 E-5

Government Business Interface Small Business Marketing Financing of Small Business New Enterprise Management Entrepreneurship Development

E-1 Government Business Interface Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Contents: Unit-I: State Participation in Business, Interaction between Government, Business and Different Chambers of Commerce and Industry; Government Policy with regard to small scale Industries. Unit-II: Public Distribution System; Government Control Over Price Distribution System; Consumer Protection Act (CPA) and Role of Voluntary Organizations in Protecting Consumers Rights; Industrial Policy Resolutions Unit III: New Industrial Policy of the Government; Concentration of Economic Power; Role of Multinationals, Foreign Capital and Foreign Collaborations; Indian Planning System; Government Policy Concerning Development of Backward areas/regions Unit IV: Responsibilities of the Business as well as the Government to protect the Environment; Government Clearance for Establishing a New Enterprise in India

Suggested Readings:

Amarchand,D, (1996) Government and Business.3rd ed. New Delhi,Tata McGraw hills Cherunilam,Francis. (1995) Business and Government.8th ed. Bombay, Himalaya,1995 Dasgupta A. and Sengupta N (1997), Government and Business, Vikas Publishers, New Delhi Marathe, S S (1986) Regulations and Development, New Delhi, Sage Publications Trivedi M L (1980) Government and Business, Bombay, Multitech Publications

E-2 Small Business Marketing Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Contents: Unit -1 Introduction to marketing mix; Environment for competition; Structural analysis of industries including small scale units; Generic competitive strategies with relation to small business units. Unit II: Framework for competition analysis; Market signals; Competitive moves; Technology of competitive advantage; Strategy towards Buyers and Suppliers with relation to small business units. Unit III: Strategic Groups within Industries; Competitive Strategy in Declining Industries; Competitive Strategies in Global Industries; Strategic analysis of Integration Capacity Expansion;
Page 35 of 38

Unit IV: Strategies of Entering in to New Business; Portfolio techniques in competitor analysis; Techniques of conducting industry analysis. Suggested Readings Albert,Kenneth J. (1983) The Strategic Management Handbook. New York,McGraw Hill, Allio,Robert J.( 1988 )The Practical Strategist; Business and Corporate Stratigy in the 1990s.California,Ballinger,. Ansoff,H.I (1984) Implanting Strategic Management.Englewood Cliffs.Prentice Hall Inc. Harnel,Garry and Prahlad,C.K.(1994) Completing for the future.Boston,Harvard Business School Press Hax,A.C.andMajlyf,N.S.(1994) Readings in Strategic Management, Cambridge,Ballinger Porter,Michel E. (1995) Competitive Advantage.New York ,Free Press, Stalk,George. (1995) Competing Against Time. New York,Free Press E-3 Financing of Small Business Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Contents: Unit I: Introduction to financial management in small scale industries; financial needs of small scale industries; Types of capital requirements in the small business units. Planning of capital requirements. Unit II: Cash management problems; Sources of finance for small business units in Indiaindigenous bankers, public deposits, state finance corporations, Industrial cooperatives; Unit III: Adequacy and appropriateness of funds from the banking and non banking financial intermediaries; Financial assistance from state and central government agencies; Monetary policy of Reserve Ban of India for small business units. Unit IV: Small Scale industries and financial allocation and utilization under the five year plan of India- critical analysis and comparisons. Strategy for future improvements. Suggested Readings:

Bhalla V K (1998) Financial Management and Policy, New Delhi, Anmol Publications Bhattacharya C D (1990) Public Sector Enterprises in India, Allahabad, KitabMahal Desai A N (1995) Small Scale Industries and Entrepreneurship, Bombay, Himalaya Publishing House. Schumacher, E F (1990) Small is Beautiful, New Delhi, Rupa Publications Vepa Ram N, (1984) How to Success in Small Industry, New Delhi, Vikas Publishing Company Desai A N. (1990) Entrepreneur and Environment, HPH, New Delhi

E-4 New Enterprise Management Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Contents:

Page 36 of 38

Unit I: Entrepreneurship and its role in economic development; Problems of industrialisation in developing countries- cases on India; Industrial policies of India; Regulation and control of industries in India. Unit II: Mechanics of setting new enterprises- size, location, optimum units and its determinants; Sizes of industrial units in India; Theory of industrial location factors- determining the industrial locations. Unit III: Regional distribution of industrial activities in India; Recent trends in the localization of industrial activity in India- Regional planning of industrial activity in India; Feasibility studies of industries- Technical, Marketing, and Financial. Unit IV: Managerial problems of new enterprises- production, purchasing, financing labour and marketing problems; Facilities provided by different Institutions and Agencies in India; Financing facilities for new enterprises, marketing and other facilities. Suggested Readings: Caticts A Dalley (1971) Entrepreneurial Management Going All Out for Results, McGraw Hill, New York Clelland D C and Winer (1969) Motivating Economic Achievements, New York. Drucker Peter (1992) Innovation and Entrepreneurship, East- West Press Pvt Ltd. Gupta C B and Shrinivasan (1997), Entrepreneurial Developments in India, New Delhi, S Chand & Co. Holt David H, Entrepreneurship- New Venture Creation, Englewood Cliffs, New Jersey, PHI Hisrich R D and Peters M P, (1995) Entrepreneurship: Starting Developing and Managing a New Enterprise, Chicago, Irwin Publication.

E-5 Entrepreneurship Development Credit (4) Max Mark 100(70T+30I) Total Lecture- 60L Contents: Unit I: Entrepreneurial traits, types and significance; Definitions, characteristics, qualities and functions of entrepreneur, role and importance of entrepreneur in economic development. Unit II: Theories of entrepreneurship, Entrepreneurship development programme (EDP) in IndiaHistory, Support, Objectives, Stage of performance; Planning and EDP objectives, target group, selection of centre, pre-training work. Unit III: Government policy toward SSIs (Small Scale Industries); Entrepreneurial inputs; Entrepreneurial Behaviours and entrepreneurial success in rural areas; Innovation and entrepreneur; Establishing entrepreneurs system. Unit IV: Search for business ideas, sources of ideas, idea processing, input requirements; Sources and criteria of financing, fixed and working capital assessment, technical assistance, marketing assistance, sickness of units and remedial assistance; preparation of feasibility reports, legal formalities and documentation. Suggested Readings:

Clifton, Davis S an F David E, (1997) Project Feasibility Analysis, John Wiley, New York Desai A N. (1990) Entrepreneur and Environment, HPH, New Delhi
Page 37 of 38

Jain Rajiv (1984), Planning a Small Scale Industry: A Guide to Entrepreneurs, S S Books, Delhi Kumar S A (1990), Entrepreneurship in Small Industry, Discovery, New Delhi PareekUdai and V Rao (1978) Developing Entrepreneurship- A Handbook on Learning System, Learning Systems, Delhi Drucker Peter (1992) Innovation and Entrepreneurship, East- West Press Pvt Ltd.

**********

Page 38 of 38