Funding Opportunity: Mini-Grants for California Mental Health Speakers Bureaus In December 2012, the California Mental Health

Services Authority (CalMHSA) Stigma and Discrimination Reduction (SDR) initiative will award one-year mini-grants to allow speakers and speakers bureaus throughout California to achieve three goals: 1) Incorporate SDR messages into speaker presentations 2) Increase the number of speaking placements on a quarterly basis 3) Provide stipend funds to individuals speaking about mental illness and SDR A wide variety of organizations and individuals may qualify for one of these mini-grants. Successful applicants will: Demonstrate their commitment to and effectiveness in addressing stigma and discrimination through speaking engagements; Confirm their operational capacity to facilitate speaker placements (applicants launching new speakers bureaus are welcome); Illustrate the practical results the requested grant amount will have in terms of achieving the goals, both during and planning for sustainable impact beyond the grant period; and Commit to a quarterly reporting schedule that allows the mini-grant program facilitators to monitor progress and evaluate impact. Refer to page 4 of this application for an evaluation rubric which will guide the review process. Invitation: CalMHSA invites California mental health-focused organizations and individuals to submit the enclosed application for mini-grant funds to enhance their speaking activities to reduce stigma and discrimination of people diagnosed with mental illness. We encourage applicants of all types and sizes, particularly those whose work represents our states rich cultural diversity. Mental health service consumers, their families and consumer-focused bureaus are encouraged to apply.

Background: The SDR Initiative and CalMHSA The Stigma and Discrimination Reduction (SDR) initiative is a three-year campaign funded by counties through the voter-approved Mental Health Services Act (Prop. 63). It is one of three Prevention and Early Intervention (PEI) Initiatives implemented by the California Mental Health Services Authority (CalMHSA), the other two being Suicide Prevention and Student Mental Health. CalMHSA is an organization of county governments working to improve mental health outcomes for individuals, families and communities. CalMHSA administers programs funded by the voter-approved Mental Health Services Act (Prop. 63) on a statewide, regional and local basis. For more information, visit www.calmhsa.org. Background: Citizen Relations Citizen Relations, an integrated marketing agency with expertise in social marketing campaigns, is leading public relations activities for the CalMHSA Stigma and Discrimination Reduction initiative and will administer this mini-grant program.
1/8 Funded by the voter approved Mental Health Services Act (Prop. 63).

 CalMHSA Stigma and Discrimination Reduction (SDR) Mini-Grant Application Use the following prompts to compose an application in Microsoft Word format, and attach a signed letter of endorsement from your County Department of Mental Health (see attachment for example).
Friday, September 28, 2012 Friday, October 5, 2012 Friday, November 2, 2012 Intent to Apply and applicant questions due to minigrants@citizenrelations.com. Written responses to questions provided to potential applicants.

Applications due to minigrants@citizenrelations.com by 5 p.m. Applications must be typed in Times New Roman 12 pt. font, double-spaced with 1 margins and saved in Microsoft Word .doc format. December 2012 Mini-grant awards announced. We request all correspondence in writing.
Applications for CalMHSA Stigma and Discrimination Reduction Speakers Bureau Mini-Grants must include the following. Please do not submit more content than is requested.

Applicant Name (Organization or Individual): Address: Contact Name: 1. Requested Mini-Grant Amount*: $_________

Contact Phone: Contact Email:

*Mini-grants of up to $15,000 are available. The amount of your request will not impact the likelihood of your application being accepted. CalMHSAs SDR mini-grant administrators may contact you to discuss the amount and possibly adjust it to work within the total funds allocated for mini-grants statewide.

2. Brief Description of Applicants Work and Audiences Served (1 page double-spaced, max.) 3. Do you currently have an operational speakers bureau? (Y/N) 3a. If so, describe your speakers bureau structure, activities, presentation content and demonstrated effectiveness. Note if/how these may change if the mini-grant is approved. (2 pages double-spaced, max.) If not, how do you intend to utilize the requested mini-grant amount to accomplish CalMHSAs stated goals? (2 pages double-spaced, max.) 3b. If so, how many speakers do you currently place in speaking engagements each quarter? Are your speakers compensated for speaking, and if so, how? (1 page double-spaced, max.) 4. Goal: Incorporate SDR Messages Recipients of mini-grant funds will receive speaking tools and materials including key messages, talking points, customizable flyer templates and speaker training PowerPoints (available in English and Spanish, and other languages as needed) which include key CalMHSA messages on the effort to reduce stigma and discrimination around mental illness. How would a mini-grant in the amount you have requested allow you to incorporate SDR messages into speaker presentations? [NOTE: If you plan to incorporate SDR messages into an existing program model, please include detail explaining how this will be done.] (2 pages
double-spaced, max.)

5. Goal: Increase Number of Speaking Placements How would this mini-grant allow you to increase the number of speaking placements on a quarterly basis? Please specify a target number of placements per quarter to be achieved with the mini-grant funds. What additional support exists, or do you intend to seek, to increase the likelihood of sustainable impact?
(2 pages double-spaced, max.)
2/8 Funded by the voter approved Mental Health Services Act (Prop. 63).


6. Goal: Provide Stipend Funds to Speakers What is the individual stipend amount you intend to provide speakers if the mini-grant amount you have requested is approved? Provide a basic budget that illustrates how the total mini-grant amount will be allocated for stipends vs. administrative costs such as staff time, equipment, materials, etc. Include any relevant considerations that have bearing on these calculations. [NOTE: A minimum of 50 percent of minigrant funds must go to stipends.] (2 pages double-spaced, max.) Please also attach a signed letter of endorsement from your County Department of Mental Health (see page 5 for an example). Terms of Payment Grantees will be required to enter into a separate agreement with Citizen Relations in the event they are awarded a mini-grant. The terms of each mini-grant will include quarterly reporting that details the following: Number and types of speaker placements Approximate number of people reached through speaker placements General demographic information of audience, to the extent applicable for each placement (may include geographic area, age, ethnicity, professional designation, etc.) Methods through which SDR messaging tools were imparted to speakers Examples of ways SDR messages were presented to audiences Amount distributed to speakers in the form of stipends Progress on building capacity to sustain impact beyond mini-grant period Successful mini-grant applicants will receive 50 percent of their approved mini-grant amount in December 2012, with an additional 25 percent to be awarded in August 2013 and the balance in November 2013, pending progress made on the mini-grant program goals according to data provided on quarterly reports. Citizen Relations retains the right to withhold approved grant funds if the grantee has not met the grant guidelines (e.g. failed to file quarterly reports, failed to meet stated goals, etc.). Grantees are required to enter into written contracts with any speaker who will be paid in part or in full with mini-grant funds. The written contract will obligate the speaker to incorporate the SDR messages into their presentation. The grantee will submit copies of these speaker contracts with its quarterly reports. By signing this application, you commit to the following: 1. Incorporate SDR messages into all speaker placements during the grant timeframe 2. Place qualified speakers in a diverse array of engagements and compensate them 3. Complete all quarterly reports in an accurate and timely manner _________________________________ Signature / Date _________________________________ Name / Title / Organization

3/8 Funded by the voter approved Mental Health Services Act (Prop. 63).

 CalMHSA SDR Speakers Bureau Mini-Grant Program Application Evaluation Rubric

TO BE COMPLETED BY MINI-GRANT APPLICATION REVIEW COMMITTEE

Applicant Name: ______________________ Application signed: ___Yes ___No Received by November 2, 2012, 5 p.m. deadline: ___Yes ___No Includes signed County Department of Mental Health Letter of Endorsement: ___Yes ___No
NOTE TO REVIEWERS: Only review content provided within the page count specifications provided. Additional application content/materials will not be considered. 2 points 1 point 0 points Total 3a. Do you currently have an operational Description Description Description is speakers bureau? (Y/N) demonstrates demonstrates weak missing, unclear - If so, describe your speakers bureau strong relevance of relevance of the or irrelevant to structure, activities, content, effectiveness. the applicants applicants program goals. -If not, how do you intend to utilize the organization/ organization/ requested mini-grant amount to project to program project to program accomplish CalMHSAs stated goals? goals. goals. 3b. Do you currently have an operational speakers bureau? (Y/N) If so, -How many speakers do you currently place in speaking engagements each quarter? -Are your speakers compensated for speaking, and if so, how? 4. Goal: Incorporate SDR Messages -How would a mini-grant in the amount you have requested allow you to incorporate SDR messages into speaker presentations? [NOTE: If you plan to incorporate SDR messages into an existing program model, please include detail explaining how this will be done.] 5. Goal: Increase Number of Speaking Placements -How would a mini-grant in the amount you have requested allow you to increase the number of speaking placements on a quarterly basis? -What additional support exists, or do you intend to seek, to increase the likelihood of sustainable impact? 6. Goal: Provide Stipend Funds to Speakers -What is the individual stipend amount you intend to provide speakers if the mini-grant amount you have requested is approved? -Provide a basic budget that illustrates how the total mini-grant amount will be allocated for stipends vs. administrative costs.

This question is intended to help application reviewers frame other answers in context. It is not scored.

Plans for incorporating messages are clearly stated, and support program goal; includes supporting details. Long-term impact is evident. Plans for increasing quarterly speaker placements are clearly stated, and support program goal; includes supporting details. Long-term impact is evident. Plans for providing and/or increasing speaker stipends are clearly stated, and support program goal; includes supporting details. Long-term impact is evident.

Plans for incorporating messages are included, but they are poorly described and/or weakly support program goal. Plans for increasing quarterly speaker placements are included, but they are poorly described and/or weakly support program goal. Plans for providing and/or increasing speaker stipends are included, but they are poorly described and/or weakly support program goal.

Missing, unclear or incomplete.

Missing, unclear or incomplete. Does not include a target number of placements per quarter to be achieved with the mini-grant funds. Missing, unclear or incomplete. Less than 50 percent of minigrant funds are designated for stipends. No budget or inadequate support provided.

Overall Score: ______

Reviewer Signature/Date_______________________________________
4/8

Funded by the voter approved Mental Health Services Act (Prop. 63).

 Sample Letter of Endorsement

[DATE]

SDR Mini-Grant Review Committee c/o Citizen Relations 660 S. Figueroa Street, 20th Floor Los Angeles, CA 90017

Dear members of the SDR Mini-Grant Review Committee: It is my pleasure to write a letter to endorse* the Stigma and Discrimination Reduction (SDR) MiniGrant application being submitted by [NAME OF APPLICANT].
[INSERT YOUR OWN LANGUAGE ABOUT HOW THE MINI-GRANT FUNDS WILL BE USED RESPONSIBLY TO MEET THE GOALS LAID OUT IN THE APPLICATION.]

In conclusion, I fully support the efforts of the [NAME OF APPLICANT] as they seek mini-grant funding in the amount of [MINI-GRANT AMOUNT REQUESTED] to incorporate SDR messages into their work, increase their speaker placements and provide stipend funds to SDR speakers. Sincerely,
[ORIGINAL SIGNATURE, CalMHSA COUNTY LIAISON OR OTHER APPROPRIATE COUNTY STAFF] [PRINTED NAME, CalMHSA COUNTY LIAISON OR OTHER CONTACT DESIGNATED BY THE COUNTY]

*NOTE to County: If you are not permitted to officially endorse a non-governmental organization, please feel free to adjust this language to refer to your recognition of the application or your willingness to partner with the applicant, should the mini-grant be awarded.

5/8 Funded by the voter approved Mental Health Services Act (Prop. 63).

 Letter of Endorsement Guidelines The following instructions are intended to help you complete the Letter of Endorsement application requirement. If you have questions or issues with this process, please contact minigrants@citizenrelations.com at any time prior to the application deadline. IMPORTANT: You should allow 30 days to receive a signed Letter of Endorsement from the CalMHSA County Liaison. Therefore, make this a priority and submit it for signature well in advance of the application deadline. Step 1: Tailor the Sample Letter of Endorsement above to your specifications, including any information in [BRACKETS], except for the signature of the CalMHSA County Liaison. Save your letter as its own one-page document. Email your letter to your Countys CalMHSA County Liaison and request their signature as an endorsement of your application. We recommend enclosing a brief summary of your program/application for the Liaison to review as needed. To find contact information for the appropriate CalMHSA County Liaison, see the list on page 7. In your email, ask the CalMHSA County Liaison to confirm his/her receipt of your Letter of Endorsement materials and to inform you if they require more information about your program/application. If you do not receive confirmation of receipt within one week, or if 30 days pass before you receive your signed letter from the County Liaison, please contact minigrants@citizenrelations.com with the following information: 1. Name of Applicant as printed on Letter of Endorsement 2. Date of your request 3. Email address from which request was sent 4. Attachment containing any documents that were sent with the request We may be able to assist with follow-up on your behalf. Step 5: Once you have received your signed Letter of Endorsement, include it with your mini-grant application. If you have not received your signed Letter of Endorsement by the application deadline, submit your application with a detailed explanation of the steps you took to procure the letter. If you receive the Letter of Endorsement after the application deadline, email it to minigrants@citizenrelations.com immediately.

Step 2:

Step 3:

Step 4:

6/8 Funded by the voter approved Mental Health Services Act (Prop. 63).

 CalMHSA County Liaison List

COUNTY Alameda Alpine *Amador Butte *Calaveras Colusa Contra Costa Del Norte El Dorado Fresno Glenn Humboldt Imperial Inyo Kern Kings Lake Lassen Los Angeles Madera Marin Mariposa Mendocino *Merced Modoc Mono Monterey Napa Nevada Orange Placer Plumas Riverside Sacramento San Benito San Bernardino San Diego San Francisco San Joaquin Bill Brenneman Ryan M. Quist Jane Ann LeBlanc Yani Bundros, LMFT Michelle Dusick Karen Ventimiglia Kim Ganade-Torres Becky Gould, LCSW bhbrenneman@rcmhd.org rmquist@rcmhd.org LeblancJ@saccounty.net ybundros@sbcmh.org mdusick@dbh.sbcounty.gov karen.ventimiglia@sdcounty.ca.gov Kimberly.Ganade-Torres@sfdph.org bgould@sjcbhs.org
7/8 Funded by the voter approved Mental Health Services Act (Prop. 63).

LIAISON

EMAIL

Christa Thompson (Elizabeth) Betsy Gowan Dereck Parks Mary Roy Gary Blatnick Sophie Cabrera Karen Markland Roxanne Baillergeon Jaclyn Culleton Andrea Kuhlen, MPA Gail Zwier, Ph.D. Meghan Boaz Alvarez, M.S., MFT Ahmad Bahrami Jim Isherwood Barbara Pierson Debbie Innes-Gomberg Debbie C. DiNoto Margaret Kisliuk Kristen Gardner John Lawless Jenine Miller Sharon Jones Tara Shepherd Robin Roberts, MFT Rosemary Soto Rocio Canchola Michael Heggarty, MFT Dori Malloy Jennifer Cook

cthompson@amadorgov.org egowan@buttecounty.net dparks@countyofcolusa.org mroy@hsd.cccounty.us gblatnick@co.del-norte.ca.us sophie.cabrera@edcgov.us kmarkland@co.fresno.ca.us rbaillergeon@glenncountyhealth.net JCulleton@co.humboldt.ca.us andreakuhlen@co.imperial.ca.us gzwier@inyocounty.us mboaz@co.kern.ca.us ahmadreza.bahrami@co.kings.ca.us Jim.Isherwood@lakecountyca.gov bpierson@co.lassen.ca.us digomberg@dmh.lacounty.gov ddinoto@kingsview.org mkisliuk@marincounty.org KGardner@marincounty.org jlawless@mariposahsc.org millerje@co.mendocino.ca.us sharon.jones@co.merced.ca.us tarashepherd@co.modoc.ca.us rroberts@mono.ca.gov sotory1@co.monterey.ca.us rocio.canchola@countyofnapa.org michael.heggarty@co.nevada.ca.us dmalloy@ochca.com jcook@placer.ca.gov


San Luis Obispo San Mateo *Santa Barbara Santa Clara Santa Cruz Shasta Sierra Siskiyou Solano Sonoma Stanislaus Sutter Tehama Trinity Tulare Tuolumne Ventura Ventura Yolo Yuba Marlinda O'Diear Christi Lupkes Susan Sells Kerryann Schuette, M.S., PPS Susan Kelly Joan Beesley Jackie Stanfill mbutler@kingsview.org clupkes@tularehhsa.org susells@co.tuolumne.ca.us kerryann.schuette@ventura.org Susan.Kelly@ventura.org joan.beesley@yolocounty.org jstanfill@co.sutter.ca.us Sheila Kuck Marty Malin Susan Castillo Ruben Imperial Jackie Stanfill skuck@co.siskiyou.ca.us mmalin@solanocounty.com Susan.Castillo@sonoma-county.org rimperial@stanbhrs.org jstanfill@co.sutter.ca.us Frank Warren Paul Sorbo Refujio "Cuco" Rodriguez-Rodriguez Jeanne Moral Marc Giudici Alicia Njera Jamie Hannigan fwarren@co.slo.ca.us psorbo@smcgov.org cucorodriguez@co.santa-barbara.ca.us. Jeanne.Moral@hhs.sccgov.org marc.giudici@hhs.sccgov.org anajera@co.santa-cruz.ca.us jhannigan@co.shasta.ca.us

Non-CalMHSA Member, although not members, all counties will benefit from some of CalMHSA's Statewide PEI Projects, such as media campaigns etc. *Non-CalMHSA Member that has assigned funds, therefore will be included in all CalMHSA's Statewide PEI Projects

8/8 Funded by the voter approved Mental Health Services Act (Prop. 63).