Unit 7.

7 Corporate Communications Strategies Level 7 10 Credits

Sample Assignment
Scenario You have just taken up a role as a key member of a communications team in an organisation. Your first assignment is to plan a new corporate communications strategy. Before embarking on this undertaking you need to complete the following tasks: Task 1 Prepare for a meeting of the communications team, where you will lead a discussion on the purpose of corporate communication strategies. Make detailed notes on the areas you wish to cover during this discussion. Prepare a power point presentation and hand out for this meeting on your assessment of how corporate communications link to corporate objectives. In order to clarify your own thinking on the link between corporate communication and corporate branding carry out a detailed analysis of the relationship.

The next stages in the preparation require you to carry out internal and external audits. Task 2 Task 3 Plan and conduct an external corporate communications audit for your organisation. Critically evaluate the effectiveness of current levels of practice. Plan and conduct an internal corporate communications audit for your organisation. Critically evaluate the effectiveness of current levels of practice.

You are now ready to plan the development of a new corporate communications strategy for your organisation. Task 4 Your first step is to plan the objectives of the corporate communications strategy Select the audiences you intend to influence with the new corporate communications strategy. Describe the appropriate measures you plan to use to monitor the planned corporate communications strategy.

Guidelines for assessors

There is no suggested word count for the students assignment work in this unit. The assessment criteria for the unit specify the standard a learner is expected to meet. They demonstrate that the learning outcomes have been achieved. The suggested evidence listed below is how students can demonstrate that they have met the required standard. 1. Task number 1. Assessment criteria 1.1, 1.2, 1.3 Suggested evidence Detailed notes for the meeting which show students understand the crucial role that corporate communication plays in organisations. Students need to show that the discussion will be wide ranging and include points such as vision, stakeholders, and image. Power point presentation and handout on the assessment of how corporate communications link to corporate objectives. Written analysis on the relationship between corporate communication and corporate branding. Internal audit report with an evaluation of current levels of practice in communication. There needs to be evidence of planning with appropriate consultation if a live organisation is used. Students will need to choose appropriate methods taking account of various factors such as type and size of organisation. External audit report with an evaluation of current levels of practice. The points in 2 above are equally valid evidence here. Written information on the objectives of the corporate communications plan. These should be developed from the audits. Identification of the audience. The audience needs to include internal and external stakeholders and should reflect the size and nature of the organisation. A comprehensive description of the measures that will be used to monitor the planned communications strategy. The measures need to be workable, cost effective and linked to strategy.

2.

2.1, 2.2, 2.3

3 4

3.1,3.2,3.3 4.1, 4.2, 4.3