Weight

Noise
Robustness Power

Physical Size
Performance

Price Capacity

Reliability Availability

Source: John Squires Founder and VP Engineering of Conner Peripherals

SRAM memory storage

100x 10x

Source: Western Digital analysis

SRAM

Performance Gap

Tape & HDD performance did not scale as fast as processor advancements

Source: Western Digital analysis

SRAM

NAND Flash provides 100x performance for random R/W operations

Source: Western Digital analysis

When magnetic field flashes, electron spins and arrow flips from up to down. Process is reversed when magnetic field flashes again.

When voltage (V+) flashes on Silicon side, electron moves through Gate Oxide into Silicon. Process is reversed when voltage (V+) flashes on electrode.

Enterprise HDD

MLC NAND

SLC NAND

Tape

1999

2002

2005

2008

2011

2014

Source: Western Digital analysis

40 2Q 35 30 25 20 15 10 4Q 8Q Product announcement Consumer grade Client SSD Enterprise SSD

NAND Nodes (nm)

5
Source: Western Digital analysis

HF Trading

Big Data Analytics

User Databases

Database / OLTP Content Serving

Cloud Gaming

Cloud Computing / Virtualized Server

Cloud Storage (Objects)

Social Networks

Big Data Storage

Long-Tail Content Storage Cold Storage Archiving

Source: Western Digital analysis

HF Trading

Big Data Analytics

User Databases

Database / OLTP

10K and 15K SAS HDD Cloud Gaming Content Serving Cloud Storage (Objects) Cloud Computing / Virtualized Server Social Networks Big Data Storage Long-Tail Content Storage Cold Storage Archiving

Source: Western Digital analysis

Air

Helium

Nitrogen Oxygen Helium

Air

Helium

Innovation
Keeping the Helium inside the drive

Nitrogen Oxygen Helium

Ultrastar SSD400S.B

Ultrastar SSD400M

SRAM
MRAM Future Nonvolatile Cache Options PCM PCIe SSD Opportunity Hybrid

Cold Storage Opportunity

PCM = Phase Change Memory MRAM = Magnetic Random Access Memory

9.5mm

5mm

Source: Intel and Western Digital Analysis

1 Disk HDD Volume Efficiency

15

GB/cc

10 5 0 9.5mm 2.5" 7 mm 2.5" 5 mm 2.5" 5 mm 1.8"

Source: Western Digital analysis

File Systems Applications IO Managers & Filters Volumes & Partitions

File Systems Applications IO Managers & Filters Volumes & Partitions

File Systems Applications

IO Managers & Filters Volumes & Partitions

Disk Class & Filters HW Drivers

Disk Class & Filters HW Drivers Disk ASIC

Hard Disk

Disk Class & Filters

HW Drivers

Disk ASIC Hard Disk

Disk ASIC
Hard Disk

Research, consultation and collaboration: Helping solve customer system architecture challenges

Taking an active role in defining the next phase of storage architecture evolution
Moving up the stack creates value and differentiation

Source: Western Digital analysis

By 2016, we expect an average household to have 2.8 terabytes (TB) of new digital content needing some form of storage, representing a seven-fold growth between 2011 and 2016
Average Connection Speed
12,500

Source: Gartner G7 Countries Canada France Germany Italy Japan United Kingdom United States

Kbps

10,000 7,500 5,000 2,500 0

Source: Akamai

Q3 07

Q1 08

Q3 08

Q1 09

Q3 09

Q1 10

Q3 10

Q1 11

Q3 11

Q1 12

Connected devices per home:

Data increases 38% Bandwidth only 15%

2002= 1 2012 = 10

Multiple devices access content from personal cloud

My Net Routers
Dual-Band HD Routers Up to 450+450 Mbps HD media streaming Fastrack Technology

My Book Live
Personal Cloud Storage View your content anywhere Back up your files wirelessly Securely access media

WD TV Live Hub
Media Center Centralize your media Stream movies, shows, music Full-HD 1080P

WD Apps
WD Photos WD 2go WD Backup

Annual R&D Investment

Source: Western Digital Analysis