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WHAT IS CREATIVITY?
Creativity plays a critical role in innovation
process. Creativity sparks the initial idea. It also helps to improve the idea as it moves forward. Creativity is an essential building block for innovation. Creativity alone, to come with ideas is not enough.
WHAT IS CREATIVITY?
To reap the benefits one needs to do
something about it. In implementation of commercialization it involve putting ideas into practice. Creativity is coming up with the idea in the first place. Creativity is essential part of innovation. It is a point of departure.
WHAT IS CREATIVITY?
One of the big concern for many companies is
therefore how to generate more and better ideas- how to become more creative.
CREATIVITY
Creativity is essential if a concept is to be
novel and useful and offer real competitive advantage to the organization. Creativity is often identify by the presence of inspiration, cognitive leads, and intuitive insights in addition of originality to the innovation. .
CREATIVITY
Expertise Expertise is the technical and intellectual knowledge people posses and the manner in which the organization manages this collective knowledge. This is a learning process for the individual over a long time frame. Creative thinking involves the persons
CREATIVITY
These skills can be learned but usually over a much
WHAT IS INNOVATION?
Innovation word come from Latin means root
or new. MIT professor Ed Roberts defined innovation as invention plus exploitation Innovation is the embodiment, combination or synthesis of knowledge in original, relevant, valued new products, process or services.
IDEA GENERATION
OPPORTUNITY RECONITION
DEVELOPMENT
COMMERCIAL IZATION
IDEA EVALUATION
INNOVATION PROCESS
INNOVATION PROCESS
Innovation as a process requiring 4 stages: a) Idea generation having idea in the first place b) Evaluation Selecting the idea you wish to progress c) Development Refining the idea from concept to working reality d) Implementation making the idea happen for real
INNOVATION PROCESS The process begins with two creative acts: idea generation and opportunity recognition. A person develop an insight with something new Idea generation sometimes takes the form of technical insigth with no apparent commercial application.
INNOVATION PROCESS
Opportunity recognition occurs says, This
material weve invented might value to customers and our shareholders or If we could solve this problem, we could create value for our customers and our shareholders or We might produce this product with huge cost advantage
INNOVATION PROCESS
When the opportunity recognized, idea must
for evaluation by decision makers. Several questions need answers: a) Will the idea work? b) Does the company have the technical knowhow to makes it work?
INNOVATION PROCESS
c) Does the idea fit well with company strategy? d) Does it makes sense from a cost perspective? Ideas that obtain organization support are moved into some form of idea development. Commercialization is the final test for these ideas.
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kreatif Kebimbangan-kebimbangan Halangan sikap Halangan persepsi Halangan budaya Halangan intelektual Halangan organisasi
kreatif: - percaya bahawa diri tidak kreatif - tiada keyakinan diri - tiada motivasi diri - percaya bahawa sifat kreatif adalah anugerah semulajadi dan bukan semua orang boleh jadi kreatif