KAITLIN BURHOP

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Education
The University of Alabama, Tuscaloosa, Ala. Bachelor of Arts in Communication and Information Science, May 2013 Majors: Public Relations, English Minor: Psychology GPA: 3.7/4.0

pr & social media specialist

120 Freedom Way Madison, AL 35758 256-289-1803 kdburhop@crimson.ua.edu Awards & Recognition
National Merit Scholar Siemens Foundation Scholarship Deans List

Experience
SouthernPlate.com, May 2011 - Present

Media Intern
Managed all social media channels during summer of 2012, resulting in nearly a 50% increase in page views for a site already receiving over 30 million page views per month. Completely managed SouthernPlate.com while founder filmed television series in Los Angeles. Acted as PR liaison between Southern Plate/Christy Jordan with magazines and brands such as Taste of the South, Hamilton Beach and White Lily. Acted as Production Assistant on photo shoots for magazines and books. Planned and orchestrated fourth anniversary event of SouthernPlate.com, which benefited local charities. Worked with those local charities to help publicize event and their involvement. Researched and gathered data for report on past success of Santas for Seniors, a charity created by Christy Jordan. Developed additional report with suggestions to increase future success of this charity. Conceptualized, designed and implemented exclusive newsletter format which led to a 40% increase in click to rates for newsletter subscribers of Southernplate.com. Created original graphic designs for website, social media channels, and public events for Southern Plate. Proofed manuscript of Come Home to Supper, Workman Publishing 2013. Researched, developed, and designed exclusive e-book based on most popular social media posts for Southern Plate readers. WVUA, August 2010 - January 2011

Advertising Representative for University of Alabama Campus Radio Station

Researched and acquired various campus accounts for broadcasted radio ads. Worked with on campus clients to create, manage, and produce successful radio ads. Designed ad copy to reach wide audiences in a quick and efficient manner.

Freelance PR

Solid DNA, January 2010 - June 2010 Provided English support to a Canadian French Engineering Training company. Corrected and improved documents, web pages, and training material from non-native speakers.

Skills

Highly proficient with Adobe Photoshop, InDesign, and Illustrator. Extremely strong written and oral ability complemented by a second major in English. Can perform SWOT analyses.