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Coca-Cola is a carbonated soft drink sold in stores, restaurants and vending machine worldwide. The Coca-Cola company claims that it is sold in over 200 countries.
Type
Soda Alcohol
Manufacturer
Country of Origin Germany Introduced Variants
Coca-Cola company
1961
Diet Sprite Zero Mint flavored Sprite Sprite Blue Sprite 3G Sprite Remix Ice Sprite(Canada)
This one was made to rival Red Bull; it had Glucose, caffeine from Green coffee beans. The advantage for it had a "new addition to the Sprite family", a Sprite baby.
The Coca Cola Company introduced the highly acclaimed brandSprite with the new one Sprite 3G in June 30th, 2007. They launch it at that time when the company was facing a tough competition in the local market.
Sprite 3G involves 2 flavor like the lemon-and-lime flavor mixed in the original Sprite but with the addition of three ingredients designed to revitalize consumers.
Dew
Energy drinks
Juices
Local drinks
Measurement Techniques
Questionnaire
Population:
Rahim Yar khan Sample Frame: IUB (Liaquat campus, Jinah campus) Khawaja Fareed Collage Jugnoo Chowk Telenore frenchise Sampling Method: non probability sampling method Sample Size: 20
Result
From our research we concluded that this drink is mostly purchased by people belonging to 18-25 age group. The main factors which are affecting the sale of sprite 3G are Taste Availability Color
Conclusion
According to customers there is lots of room is left to make the taste Excellent.95% customers says that Sprite 3G must change its taste. 60% of customers says that Spruite 3G advertisemen make them Adventourous & 15% of them are strongly disagree with its advertisement. 80% of the customers feel easy to purchase It from nearby shop. Packaging Is good Color not appriciat by Customers. 50% of customers like to see Sprite 3G in green color & 30% in Blue.
Reccomendations
Penetration of sprite 3G so that it appeals the bottom of the pyramid consumers Must improve its Taste Company should have to focus on its Distribution Channel Company reconsider its Product Color Company must do some adventourous activitis in the Pakistan by organizing adventouours shows Come out innovative promotions that best fits the region may be event sponsorship in small scale for villages.
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