Professional Documents
Culture Documents
Take-You-To-The Cleaners
Wishy-Washy
Eyewash
Hogwash
Hath Ki Safai
Pair Ki Safai
Wash Out
India vs England (Dhulai)
200000
Market Share
Price (per 100 g)Weight (In Tonnes)
28.54%
6.5
57080
23.47%
6.25
46940
11.85%
7
23700
9.58%
6.5
19160
7.39%
7.5
14780
7.38%
6.6
14760
5.47%
6.4
10940
1.54%
7.25
3080
95.22%
190440
Villages
Take-You-To-The Cleaners
29.80%
34.00%
36.20%
4.71%
35.43%
59.86%
Eyewash
7.46%
45.32%
47.22%
Hogwash
12.32%
32.34%
55.34%
Hath Ki Safai
Pair Ki Safai
Wash Out
India vs England (Dhulai)
12.41%
39.17%
48.42%
29.34%
42.32%
28.34%
26.12%
51.23%
22.65%
55.13%
34.00%
10.87%
Wishy-Washy
LIG
Take-You-To-The Cleaners
3.20%
32.20%
64.60%
Wishy-Washy
8.45%
37.23%
54.32%
Eyewash
12.21%
34.23%
53.56%
Hogwash
16.32%
41.34%
42.34%
Hath Ki Safai
Pair Ki Safai
Wash Out
India vs England (Dhulai)
18.35%
43.23%
38.42%
65.34%
22.32%
12.34%
31.12%
41.23%
27.65%
67.13%
14.00%
18.87%
P/E
6%
32
Price (per 100 g)Retailer Margin Retailer %
Take-You-To-The Cleaners
6.5
0.26
6.25
0.27
Eyewash
0.42
Hogwash
6.5
0.33
Wishy-Washy
4.00%
4.32%
6.00%
5.08%
Hath Ki Safai
Pair Ki Safai
Wash Out
India vs England (Dhulai)
7.5
0.56
6.6
0.33
6.4
0.32
7.25
0.73
7.47%
5.00%
5.00%
10.07%
MRP
Net Profit Margin
7
125
25
0.25
1.75
Cost of Trial
Population of India
Households
1% trial
OPEX
Rs./household
crores
crores
crores
Rs. crores
3%
2%
Trials
3.00%
2.00%
Pair Ki Safai
Wash Out
For PKS,
Discounting rate
Growth Rate
9%
2%
Year
FCV
0
1
2
3
4
5
6
7
8
9
10
-187
5.82
5.9364
6.055128
6.17623056
6.299755171
6.425750275
6.55426528
6.685350586
6.819057597
6.955438749
NPV
IRR
20
105
Discount Rate
-187.0000
5.3394
4.9965
4.6757
4.3754
4.0944
3.8315
3.5854
3.3552
3.1397
2.9381
-146.6688
-23%
-292
28.62
29.1924
29.776248
30.37177296
30.97920842
31.59879259
32.23076844
32.87538381
33.53289148
34.20354931
Villages
LIG
Distributor's Price
6.24
5.98
6.58
6.17
53.62%
48.30%
44.90%
20.97%
41.22%
14.43%
12.83%
26.39%
Retention
53.23%
48.59%
26.39%
45.68%
17.93%
51.14%
42.63%
5.84%
134.31
175.61
78.34
68.92
53.67
27.61
15.86
2.43
556.75
44.35%
239.68
159.36
88.86
52.73
42.59
12.02
19.36
4.21
618.81
49.29%
Cities
HIG
6.94
6.27
6.08
6.52
22.8
Discount Rate
-292.00
26.26
24.57
22.99
21.52
20.13
18.84
17.63
16.50
15.44
14.45
-93.6701
-7%
6.65
5.84
4.20
1.34
212.83
187.04
134.43
42.87
New Profit
117.67
80.93
7.06
4.86
Incremental Profit
1.22
0.65
LIG
Market Share
0.0091
0.0198
0.0145
0.0156
0.0136
0.0482
0.0170
0.0103
0.148
MIG
6%
13%
10%
11%
9%
33%
11%
7%
0.09
0.09
0.04
0.04
0.03
0.02
0.02
0.00
0.33
0.18
0.13
0.06
0.04
0.03
0.01
0.02
0.00
0.47
emental Profit
Market Share
39%
27%
13%
9%
6%
2%
3%
1%
ce Per Ton
Cities
6572.59175
ce Per Ton
HIG
6563.28178
Villages
Market ShareTowns
Market ShareCities
0.085
49.93%
0.097
27.08%
0.011
6.49%
0.083
23.21%
0.009
5.19%
0.054
14.99%
0.012
6.93%
0.031
8.65%
0.009
5.38%
0.029
8.08%
0.022
12.71%
0.031
8.72%
0.014
8.39%
0.028
7.82%
0.008
4.98%
0.005
1.46%
0.170
0.358
0.103
0.140
0.056
0.053
0.036
0.021
0.012
0.002
0.424
Market Share
24.39%
33.17%
13.21%
12.52%
8.45%
4.94%
2.93%
0.40%