World's Fair: Newsletters 3

Box# 31
Folder# 616
Word's Fair:
Newsletters (2)
Feb,1964
FOLLOWING TELEGRAM TELEPHONED FROM PALM BEACH BY MR. MOSES
TO MISS TAPPAN ON SUNDAY, FEBRUARY 2ND. THE TELEGRAM WAS
SENT AS A S'rRAIGHT WIRE FEBRUARY 2, 1964 :
MR.KENNETH O'DONNELL
APPOINTMENT SECRETARY
TO PRESIDENT LYNDON B. JOHNSON
WHITE HOUSE
WASHINGTON, D. C.
I HAVE YOUR VERY DISAPPOlNTING LETTER OF JANUARY 30. WE CANNOT
POSSIBLY CHANGE THE OPENING DATE OF THE FAIR WHICH MEANS ALSO
ADVANCING IT, WITHOUT COMPLETE CONFUSION INVOLVING ATTENDANCE,
CONSTRUCTION, OPERATION, CONTRACTS, FINANCE , SECURITY AND
MANY OTHER FACTORS. I SHALL, HOWEVER, CALL A FORMAL MEETING
OF OUR EXECUTIVE COMMITTEE ON THIS PROPOSAL IF YOU WISH BUT
MUCH PUBLIC :MISUNDERSTANDING WOULD RESULT WHICH WOULD BE
UNFORTUNATE ALL AROUND. THE ONLY ALTERNATIVE IS AN ANNOUNCEMENT
THAT BECAUSE OF PRESSURE OF WORK AND PREVIOUS COMMITMENTS,
THE PRESIDENT CANNOT ATTEND APRIL 22 BUT WILL SEND A MESSAGE
TO BE READ BY A REPRESENTATIVE.
(SIGNED) ROBERT MOSES
PRESIDENT.
NEW YORK WORLD'S FAIR
FLUSHING, NEW YORK
THE WHITE HOUSE
WASHINGTON
February 3, 1964
Dear Mr. Moses:
./"
With reference to your telegram of yesterday, we
certainly appreciate the difficulties which would
arise if the date of the opening of the Fair were
to be changed now,
Therefore, your alternative suggestion that since
the President cannot be present, a message be
read by a representative, seems the logical course
to follow,
We will keep in touch as to working out this arrange-
ment.
With best wishes,
Sincerely,
~ f h
Special Assistant to the President
Mr. Robert Moses, President
New York World's Fair 1964-1965
Corporation
Flushing 52, New York
COPY
,
TO:
FROM:
DATE:
SUBJECT:
Messrs. oses, Deegan, Bunche, Cavanagh, Constable, Crandall,
Delaney, Gimbel, Harrison, McGuire, Motley, Patterson, Poletti,
Potter, Preusse, Rosenman, Screvane, Thornton; Hig/
Rev. McGinley; Mrs. Lasker
Guy F. Tozzo 1i
January 27, 1964
THE TERRACE CLUB - NEW LOUNGE AREA /
; 9'
As requested at the last meeting of the Fair
Corporation's Executive Cmmnittee, I am transmitting herewith
a drawing showing the new Lounge Area that will be installed
in The Terrace Club. This will consist of lounge type furniture
with tables to match and separated by a row of planting boxes
from the dining area.
The drawing also shows the planting box and decorative
screening that will face the Club elevators in order to provide
a degree of privacy in the creation of a cocktail lounge around
the bar.
All of this furniture is now on order and we antici-
pate that the installation will be completed by the middle of
February.
GFT:nb
Att.
Gu F. Tozzo i, Director
W rld Trade Department
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REMARKS OF
ROBERT MOSES
PRESIDENT OF
THE NEW YORK WORLD'S FAIR
1964-1965 CORPORATION
ADDRESSED TO THE
SOCIETY OF THE FOUR ARTS
PALM BEACH, FLORIDA
TUESDAY, FEBRUARY 4, 1964
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You have witnessed our Fair reco'rding and
heard General Potter's roll call of participants,
exhibits and spectacles. There is little left which
justifies detaining you. The sun is over the fore-
yardarm. The guests have heard the loud bas-
soon, and the Ancient Mariner with his albatross
and other obsessions is simply interrupting traffic.
Some questions about the building of a Fair
remain unanswered. At any rate, there are
doubts which assail the ultraconservative, puz-
zles which plague the curious and inquisitive and
critical observations which, since I am known
as a controversial character-whatever that is-
are usually passed on to me. The entrepreneur
or impresario is usually what in the vernacular is
called the fall guy or patsy. He must speak up
when the banns are proclaimed or forever hold
his peace.
I am no Gatti-Casazza, no Angier Duke of
protocol, and in the bright lexicon of Fairs, the
mantle of Elijah has descended on worthier if
not tougher shoulders. Some years ago a distin-
guished, or should I say well-known, English-
man, the son of his father, asked my friend Her-
bert Bayard Swope after I had left his library,
why Herb spent time with ditchdiggers when
there were so many more charming people about.
Herb passed this compliment on to me. I am in-
deed a dirt mover and park man, a brother to
dragons, a companion to owls, and an honorary
engineer by predilection, training and prefer-
ence. Occasionally I have to stop to philosophize,
and if I do so now I hope you will not regard it
as altogether out of character.
I have been asked repeatedly about architec-
ture and art at the Fair. The Fair prefers no
school, order, movement, class, party, fraternity,
group or clique. The individual views of Fair
executives bear no relation to the conduct of the
0 1963 New York World's Fair 196"-1965 Corporation
Fair. Trojan and Tyrian, we welcome them all,
but we can't spend Fair money to build pavilions
for the advance guard, pay their bills and under-
write their creeds. My personal opinions on this
subject are wholly irrevelant. We favor the ut-
most freedom of taste, opinion and method on
the part of our participants as to both f a ~ a d e s
and interiors. \Xle aim at variety, experiment
and competition, nor at central control and uni-
formity. In the end this policy will prove itself.
Nevertheless, the cognoscenti keep needling
me about my own very inconsequential views on
such highly inflammatory subjects as abstract
art. You are not going to catch me very far off
base in this ball game. I will however hazard
one timid observation. Traditionally artists
served a long apprenticeship as draughtsmen
and were close students of the history and prac-
tice of perspective, composition, light, shade,
pigments and color. Sculptors deigned to have
a working knowledge of anatomy. These used
to be the recognized and indispensable tools of
the trade. Now we are asked to appraise, appre-
ciate and accept as gospel the big leap into ab-
straction, mood, startling colors and the icono-
clastic repudiation of the past. This leads to a
rhetorical question. Is it perhaps possible that
some at least of this revolutionary stuff may not
prove to be esthetically durable, that posterity
may not like it and that when the wave of the
future breaks and recedes, some broken shards
and debris may remain?
We are asked why we lay claim to being a
World's Fair when quite a few regions and areas
are missing. Instead of celebrating the presence
in the Fair of many nations, old and new, who
are eagerly participating, the critics shake their
gory locks mournfully and ask where are the
British Raj, Malagasy, Rudolf the Rainier and
~
.....
his Roulette, the Sultan of Kuwait with his bot:
tomless oil, Cadillacs, harems, heat, sand flies
and camel dung? Where, they say, are Lichten-
stein, Luxembourg, San Marino, Ruritania,
Graustark and Andorra? How can a Fair claim
to be worldwide without them? And where are
Ultima Thule, Terra del Fuego, Shangri La and
the Sultan of Swat?
The motivations of missing States of the
Union are probed and explored while the ob-
stacles, financial and legislative, actually sur-
mounted by participants, are glossed over. The
faultfinders devote their energies to deploring
the absentees. Now that the hounds of Spring
are on the Winter's traces, these critics, who are
the fleas and gadflies of progress, may make the
hounds move faster. I suppose that is what critics
are for.
At the beginning we were told by gloomy
prophets that the Fair could never get off the
ground financially. At the same time another
element in the whispering gallery hissed that
there would be gamblers' gold in them thar
meadows and that funny money would make a
killing. Well, if there are to be killings, which
I doubt, the Fair wiJl make them and put all the
proceeds into a public park.
For quite a while the word went around
among the international barflies and intelli-
gentsia that our case was hopeless because we
were not sanctioned by the. so-called Bureau of
International Expositions, a voluntary agency
located in Paris, which under our Constitution
we could only have joined by treaty approved by
Congress and under other impossible condi-
tions. We found that most of these critics had no
idea what B.I.E. meant. They reminded me of
the alphabetical agencies and gobbledegook back
in the depression years. In that extraordinary
and hilarious period we had on our staff a sleepy
genius whose mind was fixed on cloverleafs and
overpasses. His chums were discussing their col-
leges and one of them asked this planner, "Were
you RPI?" He scratched his poll and answered,
"Let's sec. I was NRA, TERA, WPA, REA,
PW A, RFC and CCC. Yes, I guess I was RPI,
too."
Perhaps Shelley was right when he replied
to a critic:
"There is no sport in hate when all the rage
Is on one side."
So we write off the critics and go on our way
cheerfully. Pretty soon as the train gathers mo-
mentum we shall see the last sceptic swing him-
self on the last step of the calaboose.
We have been endlessly besieged by those
who insist that the Fair put it heaviest emphasis
on culture as against science, on art as against
engineering, on fun as opposed to education, on
our States as compared to foreign countries, on
fine food as distinguished from dogs, beer and
hamburgers, on music and the theatre as against
rides and mechanical devises. The exposition is
being run by barbarians and illiterates, one fac-
tion avers, while another complains that we are
overrefined and go for out of this world stuff.
You can hear anything you wi11 listen to. As
to the sound of music, rumor has it that through-
out Flushing Meadow you will have to shout to
be heard above the fountain music and the Coca-
Cola carillons, that the International section will
echo with the beat of jungle drums, that along
the Rialto juke boxes will play 0 Sole Mio and
Arrivederci Roma all day and night without
interruption, and that we have practiced so hard
in the temples of religion that we have pulled
out the vox humana stops on the organs. It may
aJl be true. Does the Fair cater primarily to
\'M111 wlltt ''"Y '''"'\pend a'> opposed
h lhlllll lfiii'IPM4 ,,,. in rhe '>hrines, mu-
'""'''''' lflrtllfiiJ{ nrtfl! Are our real objec-
Ill ltHI IOIIIIIII'It i11l t1r Will you
llllllllt.' 111 lrrultt An wt for Mammon or for the
ttll'llhll VttllkNt It a wxx.l deal like asking
wlwdll't ''"' liwm rr:nnou or imagination, poetry
114' Tltr lilllillirH nlaout, "Under which king,
tkwuhm? NJI!'IIk, or die." This badgering gets to
ph1i11 Will we play up our luxury and
pti,lr md hidt rht seamy side of town? Shall we
t<lllplmsitt' the melring pot or the cradle of
litl('f()'?
\'\' l" nm not please all the extremists and
surely we mn not satisfy the fanatics. A fair is a
fair is a fair. It is all things to all people. There
must be a balance of attractions and that gets
down to common sense rather than academic
theory. This gives me a chance to remark that I
only wish all our exhibitors were as enthusiastic,
imaginative, cooperative and easy to work with
as Florida.
Then there are those who ask, "What has
New York to offer that it should be preferred
above other cities?" Now I don't propose to ap-
pear here as either a meek apologist for what I
believe is today on its 300th Anniversary the
world's greatest city, or as one of those objec-
titmable boasters who announces at bars and
that he would rather be a lamp post in
Nr:w York than be mayor of Chicago. Ours is
fili rfl(:an city. lr has its dctracrors abroad and in
rt.r and, I regret to say, plenty of
(f,f,lfYU.Il birds who foul their own nest.
I'II,I>'Ahly 111111 h of the ft-eling of some out-
Nrw York is, as the late Speaker
'f,,1, ol M11i11t' onn sapiently announced,
JH/;'# llillll, lrrp,h lllllltft-d l'Ovy," and no doubt
''"" AtJIIItwb und mtmlls of some of
jttutllllltAIN 1111d pundits might be char-
acterized- in the words of Thomas Carlyle, no
mean slinger of English himself, as owl
droppings." May I suggest that to the jaundiced
everything looks yellow, to the dyspeptic every-
thing is sour and that everything seems out-
rageous to the angry man.
New York is a great, enormously complex,
puzzling and endlessly fascinating town. It is the
nation's most powerful municipal magnet. It
has much to show and commend it. It is the
home, sweet home of the poor, the oppressed, the
eager, the ambitious. It is always busy, and some-
times rude and abrupt, but at bottom it is
friendly and hospitable, and in this year and in
1965 it will present a face of welcome and
greeting to all visitors, asking only a response in
kind.
One thing more. Don't count on seeing our
Fair in a day. Read our reports, look at our model
at the main entrance, figure what intrigues you
most, spread and space your visits over as long
a time as you can possibly spare. Ride, rest and
relax in between. Don't run yourself ragged.
This is something to sample and savor. It will
delight you and your children now and brighten
your evenings later. You will surely never forget
it. This we promise, and we shall keep our word.
.....
.... -.
UNISPHERE.
NEW YORK WORLD'S FAIR 19641965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
F'LUIHINO 52, N.Y. TELEPHONE. AREA Coot 212 WF 41864 CA8LE ADDAEIB uWORLDSFAIR
HAC& THitOUOH
UNDIItiTANDINO
Ho:1orablo Malcolm WUGon
L!out0l1Mt Governor
St.'\tG of NeVI YOl"k
Albaey New York
Dear Malcolm:
ROBERT MOSES
I'IICIIDENT
I bo.vo your lcttor of J'anuory 3:lth, nbout tho ?o:3t 1?01:
p..trk. 'Ihoso who doziCJll thia park wU1 have to docldo on \'J!:.nt ro-
mc.l."lS. Your main pavWou certainly would not fit into th3 pl!1.'1, th3
tot1or perhaps and porllaps tha tl".cntora.ma. 'Ihere' a plont:r of tl.ma
to doc:Lde finally o.rn1 of course 140thinq happens 11 we don't h3.vll a.
lal-qe Fa1r surplus.
78
Cord1nlly,
/s/ ROBERT MOSES
President
--r-.. @---
DAYS TO OPENING DAY
,'
OFFICE OF THE LIEUTENANT GOVERNOR
STATE OF NEW YORK
ALBANY
Hon. Robert F. Moses, President
New York World's Fair Corporation
Flushing Meadow Park
Dear Bob:
January 30, 1964
Thank you for your letter of J:muary 21st concerning
the preliminary plan for the Post F.:tir I will await with
interest receipt of the review \vhich you expect to complete by
mid-February.
COPY
I feel that in addition to our toto1ers our main pavilion
certainly and our building in all likelihood can safely
serve a useful public purpose for many years following the close
of the Fair - and since they were constructed with money provided
by the taxpayers of the State of New York, many of whom are residents
of the City of New York, I know that you will exert every proper
effort to see that they will be fitted into the Post Fair plan. I
certainly intend to do so.
In this connection, I have asked our State Department of
Public Works to let me have its professional opinion as to the pe-
riod of probable usefulness of the various components from a
structural point of view.
Sincerely,
MW:EA
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
WORLD's FAIR, N.Y. 11380
AREA CoDE 212-WF 41964
CABLE WORLDSFAIR
PEACE THROUGH
UNOERSTAtiOING
MEMORANDUM
February 4, 1964
TO: Executive Committee and Exhibitor Public Relations
Representatives
F R O ~ : Bill Berns
SUBJECT: Magazine Program
Bill Donoghue has forwarded to us a detailed report
of his organization's activities in the magazine field on behalf
--
of the Fair. We believe you will find it both informative and useful.
We would like to commend the work of Joyce M. Martin,
magazine coordinator, Peter J. McDonnell, director of publicity,
Elizabeth Jacobsen, assistant to the magazine coordinator, and the
other members of the Donoghue staff, for this valuable addition to
our entire communications effort.
cc: Mr. William J. Donoghue
Mr. Peter' J. McDonnell
Miss Joyce M. Martin
Mrs. Elizabeth Jacobsen
................... @) ....... - ...
78
DAYS TO OPENING DAY
UNISPHERE
8
.
[I
WILLIAM J. DONOGHUE CORPORATION
. PUBL.IC REL.ATIONS
"
10 COLUMBUS CIRCLE NEW YORK. N.Y. 10019 AREA CODE 212 JU 27060
WORLD'S FAIH OFFICE:
-----@--... PflESS BUILDING
0 ... -.- ... ---
WORLD'S FAIR, NEW YORK t I 380
January 31, 1964
TO: William J. Donoghue
FROM: Joyce M. Martin, Magazine Coordinator
SUBJECT: International Magazine Program
As described in the most recent issue of Fair News and at the
last meeting of Public Relations representatives, the rapidly rising volume
of magazine Fair stories is perhaps nowhere better demonstrated than by the
current issues on the newsstands in the last five weeks. In this period
alone, 14 major magazines with a circulation of over 51 million, featured
the Fair in full issues, cover stories, spreads or articles. Last year,
there were stories in more than 1500 periodicals with more than 100 million
circulation.
The enclosed report, the fourth to be compiled, has been espec-
ially prepared to give exhibitors a record of Fair material published and
special requests serviced from September 1963 to the present. It also in-
cludes a confidential projection of up-coming magazine stories as well as
a roster of key contacts for Fair material.
The publication report for the last four months lists over 1053
publications, (including most of the mass circulation magazines) which have
carried news of the Fair in at least one insertion for a total circulation
in excess of 106 million. In addition, there are the major Fair spreads
which have appeared in magazines, trades and house organs for which there
are no circulation figures but which reach a large and influential reader-
ship. Original copies or photostats of all material, publication contacts,
as well as information from three previous magazine surveys are available
in our Magazine Office at the Fair's Press Building.
As you know, our office offers information on every exhibit in
its handling of all requests. We trust the enclosed data may assist exhib-
itors in pursuing their individual magazine programs.
cc: Peter J. McDonnell
Edward V. O'Brien
Murray Davis
January 31, 1964
WILLtAM J. DONOGHUE CORPORATION
WF 4-6543
MAGAZINE PUBLICATION OF
WORLD'S FAIR NEWS . ,
(September 1963 - January 19o4)'" ''
AAA NEWSLETTER
ACTION
ACTUAL SPECIFYING ENGINEER
ADHESIVES AGE
ADVANCE
ADVANCE NEWS
ADVERTISING AGE
ADVERTISING NEWS OF NEW YORK
ADVERTISING & SALES PROMOTION
AERO NEWS
AEROSPACE MEDICINE
AEROSOL AGE
AIR COMMUTER
AIR CONDITIONING HEATING &
REFRIGERATION NEWS
AIR CONDITIONING, HEATING &
VENTILATING
AIR FORCE TIMES
AIRLANES
AIRMAN
AIR SHIPPING
AIR TRAVEL
ALABAMA CONTRACTOR
ALABAMA HOME BUILDER
ALLIED FOOD & BEVERAGE
ALOHA
5, 029
10,100
70,000
51,000
11,000
21..:, 000
22,700
6,.' 100
3,500
1,000
22,455
18,180
112,000
65,000
63,000
1,825
3,200
5,500
AMATEUR ATHLETE
AMERICAN ARTISAN
AMERICAN ARTIST
AMERICAN ASTRONAUTICAL SOCIETY
NEWS LETTER
AMERICAN AUTOMATIC MERCHANDISER
AMERICAN AVIATION
AMERICAN BANKER
AMERICAN BUILDER
AMERICAN BREWER
AMERICAN DRUGGIST
AMERICAN DYESTUFF REPORTER
AMERICAN ENGINEER
AMERICAN GAS ASSOCIATION MONTHLY
AMERICAN GAS .JOURNAL
AMERICAN GROCER
AMERICAN HAIRDRESSER
AMERICAN HOROLOGIST & JEWELER
AMERICAN HOTEL JOURNAL
AMERICAN IMPORT & EXPORT BULLETIN
AMERICAN INDEPENDENT BAKER
AMERICAN INTERNATIONAL TRAVEL
AMERICAN JEWELRY MANUFACTURER
AMERICAN MACHINIST/METALWORKING MANUF.
AMERICAN HETAL MARKET
CIRCULATION
19,200
11,000
43,500
9,000
45,000
8,950
111' 650
2,600
64,000
9,800
59' 725
9,500
8,000
1,000
109,600
14,834
15,565
5,252
5,328
4,080
2,703
46,688
13,119
3
CIRCULATION
AMERICAN RECORD GUIDE 21,096
AMERICAN SOFT DRINK JOURNAL 8,119
AMERICAN.TEXTILE REPORTER 12' 661
AMERICAN UNDERWRITER 7' 283.
AMHA MOTEL NEWS
AMHERST NEWS 11,850
AMUSEMENT BUSINESS 18,103
ANNY (ADVERTISING NEWS OF NY) 11,000
APPAREL MANUFACTURER 5, 277
APPLIANCE 16,929
APWA REPORTER
ARCHERY WORLD 12,500
ARCHITECTURAL BEACON
ARCHITECTURAL & ENGINEERING NEWS 34,263
ARCHITECTIJRAL FORUM
61,683
ARCHITECTURAL RECORD 40,189
ARIZONA ARCHITECT 3,226
ARIZONA GROCER 2,300
ARIZONA-N.EW MEXICO CONTRACTOR
& ENGINEER 5,871
ARMY TIMES 34,000
ART DIRECTION 10,194
ART MATERIAL TRADE NEWS 10,090
ART NEWS 28,023
ART VOICES
4
CIRCULATION
ARTS & ACTIVITIES 20,000
ARTS & ARCHITECTURE 12,774
TRAVEL NEWS 7,700
ASTRONAUTICS & AEROSPACE ENGINEERING 40,000
AUBURN ENGINEER 1,000
AUTOMATIC MACHINING 15,000
AUTOMOTIVE INDUSTRIES 28,457
AUTOMOTIVE NEWS 44,329
AVIATION DAILY
AVIATION NEWS
AVIATION WEEK & SPACE TECHNOLOGY 82,100
BACKSTAGE 6,903
BAKERS REVIEW 19,647
BAKER I s WEEKLy
11,200
BALTIMORE
BAR 22,2 70
BARRON'S-NATIONAL BUSINESS & FINANCIAL
150,000
WEEKLY
BAY REGION BUSINESS 5,221
BEBIDAS
BEDDING 2,114
BEER DISTRIBUTOR 3,427
BELGIAN TRADE REVIEW
BERMUDIAN
BETTER HOMES & GARDENS
6,000,000
BEVERAGE BULLETIN
BEVERAGE DEALER & TAVERN NgWS
BEVERAGE INDUSTRY NEWS
BEVERAGE RETAILER WEEKLY
BILLBOARD
BLT. MED. SOC. OF COUNTY QUEENS
BOATING INDUSTRY
BOOK BUYERS GUIDE
BOOK PRODUCTION
BOOT & SHOE RECORDER
BORDEN CIRCLE
BOSTON
BOTTLING INDUSTRY
BOXOFFICE
BOX OFFICE CDN EDITION
BOYS OUTFITTER
BRANDON'S SHIPPER & FORWARDER
BREWERS DIGEST
BRIEFED
BRITISH JOURNAL OF PHOTOGRAPHY
BROADCASTING
BRONX REAL ESTATE & BUILDING NEWS
BROOKLYN UNION GAS COMPANY (sendout)
BROOM & BROOM CORN NEWS
BUCKEYE TAVERN
CIRCULATION
21,971
45,000
18,135
28,200
22,000
24,121
6,272
6,386
20,892
5,000
5,570
7,633
18,129
7,136
3,490
3,189
80,000
25,500
1 ,300
6, 779
6
CIRCULATION
BUFFALO BUSINESS
8,189
BUFFALO MOTORIST
39,608
BUILDERS REPORT PACIFIC
812
BUILDING CONSTRUCTION
40,105
BUILDING MATERIALS MERCHANDISER
29,456
BUILDING MANAGEMENT
BUILDING NEWS
4,695
BUILDINGS
16,716
BUILDING STONE NEWS
BULLETIN
BULLETIN OF THE GENERAL CONTRACTORS
ASSOCIATION 5,487
BURNER TIPS
BURROUGHS CLEARING HOUSE 107,728
BUSINESS AUTOMATION NEWS REPORT
BUSINESS SCREEN 8,951
BUSINESS WEEK 342,000
BUTANE-PROPANE NEWS 16,400
BUTCHERS' ADVOCATE, DRESSED POULTRY
& FOOD MERCHANT 11,069
BYZANTINE CATHOLIC WORLD 36,405
CA MAGAZINE 13,277
CALIFORNIA ENGINEER 1,000
CALIFORNIA LIBRARIAN
CALIFORNIA VOICE 12,500
CAMERA 70,118
CAMPING GUIDE
CANADIAN FILM WEEKLY
CANADIAN GAS JOURNAL
CAN. INDUSTRIAL PHOTOGRAPHY
CAN. INSURANCE
CANADIAN METALWORKING
CANADIAN PHARMACEUTICAL JOURNAL
CANADIAN TRANSPORTATION
CANADIAN TRAVEL NEWS
CANDY INDUSTRY & CONFECTIONERS JOURNAL
CANVAS PRODUCTS REVIEW
CAPITAL COURIER (MISSOURI)
CAP TIMES
CAPPERS.WEEKLY
CAR
CAROLINA FOOD DEALER
CARPENTER
CASH BOX
CATHOLIC BULLETIN
CATHOLIC HERALD
CATHOLIC LIGHT
CATHOLIC MESSENGER
CATHOLIC MISSOURIAN
CATHOLIC NEWS
CIRCULATION
4,500
5,561
3,277
44,269
432,146
58,800
2,033
528,900
40,506
14,942
52,500
25,000
15,725
83,291
CATHOLIC STANDARD & TIMES
THE CATHOLIC SUN
CATHOLIC TIMES
CATHOLIC TRANSCRIPT
CATHOLIC UNIVERSE BULLETIN
CATHOLIC WEEK
CATTLEMAN
CENTRAL CONSTRUCTOR
CERAMIC INDUSTRY
CERTIFIED MILK
CERVI'S ROCKY MOUNTAIN JOURNAL
CHAIN STORE AGE (General Merchandise
Variety Edition)
CHAIN STORE AGE (Supermarket Executive
Edition)
CHEESE REPORTER
CHEMICAL & ENGINEERING NEWS
CHEMICAL ENGINEERING PROGRESS
CHESSIE NEWS
CHICAGO DAILY LAW BULLETIN
CHICAGOLAND'S REAL ESTATE ADVERTISER
CHIEF ENGINEER
CHINA GLASS & TABLEWARES
CHRISTIAN
CHRISTIAN HERALD
SC". MONITOR
CIRCULATION
90,005
25,362
76,602
120,378
15 ,6 76
22,132
2,250
5,192
5,800
6,367
25,067
2,000
106,870
24,864
50,000
7,300
3,008
1,990
4,905
134,000
427,499
174,850
CHRISTIANITY TODAY
CINCINNATI GROCER
CINCINNATI PURCHASOR
CITRUS INDUSTRY
CITY COLLEGE VECTOR
CIVIL ENGINEERING
CLARION HERALD
CLEVELAND ENGINEERING
CLEVELANDER
CLINICAL MEDICINE
CLOTHESLINE
CO-ED MAGAZINE
COIN LAUNDERER & CLEANER
COIN WORLD
COLORADO GROCER
COLUMBIA COLLEGE TODAY
COLUMBIA ENGINEERING QUARTERLY
COMMERCE
COMMERCE BUSINESS DAILY
COMMERCE DIGEST
COMMERCIAL BULLETIN (BOSTON)
COMMERCIAL CAMERA
COMMERCIAL CAR JOURNAL
COMMERCIAL FERTILIZER & PLANT FOOD
INDUSTRY
CIRCULATION
141,178
4,016
653
5,248
2,000
50,659
3,000
7,000
25 ,591
3,500
10 '900
119,779
12 '700
4,500
13,043
3,697
51,004
3,440
COMMERCIAL & FINANCIAL CHRONICLE
COMMERCIAL NEWS
COMMERCIAL RECORD
COMMERCIAL WEST
COMMONWEALTH
COMPASS
CON CRETE ERA
CONGRESSIONAL RECORD
CONNELTICUT CIRCLE
CONNECTICUT LIFE
CONNECTICUT MOTORIST
CONNECTICUT PURCHASOR
CONNECTICUT STATE JOURNAL
CONSTRUCTION BULLETIN
CONSTRUCTION CRAFTSMAN
CONSTRUCTION EQUIPMENT MATERIALS
CONSTRUCTION METHODS & EQUIPMENT
CONSTRUCTION REVIEW
CONSTRUCTION SPECIFIER

CONSULTING ENGINEER

NEWS

1
ELECTRICAL EQUIPMENT
COXTRACTORS & ENGINEERS
CIRCULAtiON
5,500
4,810
4,425
12,300
1,804
69,600
1,622
1,303
5,930
59,870
52,016
4, 700
12,000
16,600
27 '918
27 '989
49,422
COPY DESK FLASH
CORNELL ALUMNI NEWS
CORNELL HOTEL & RESTAURANT ADMINISTRATION
QUARTERLY
CORSET & BRASSIERE
CORSET & UNDERWEAR REVIEW
COTTON'S PROGRESS
COUNSELOR
COUNTY GOVERNMENT
COURIER JOURNAL
COVERS
CRAFT HORIZONS
CRAFT , MODEL & HOBBY INDUSTRY
CUE
CURRENT LITERATURE IN TRAFFIC & TRANSPORTATION
DAILY BOND BUYER
DAILY FREIGHT RECORD
DAILY JOURNAL OF COMMERCE (PORTLAND)
DAILY JOURNAL OF COMMERCE (SEATTLE)
DAILY ~ K E T RECORD
DAILY NEWS RECORD
DAILY PRESS
DAILY RECORDER
DAILY VARIETY
DAIRY RECORD
CIRCULATION
23,214
4,000
4,500
5,312
2,500
66,043
2,600
24,200
15 ,199
173,090
3,800
3,595
7,600
3,038
24,000
8,294
6,195
12
CIRCULATION
DALLAS 8,850
THE DALLAS MORNING NEWS
THE DALLAS TIMES HERALD
DANCE 97,000
DARTMOUTH ALUMNI MAGAZINE 27,500
DASHING DAN'S DIARY
DELTA DIGEST 9,000
DENVER CATHOLIC REGISTER
29,059
DEPT. OF COMMERCE (N.Y. State)
DEPARTMENT STORE ECONOMIST 30,184
DESIGN ENGINEERING
DETROIT ENGINEER
5,200
DETROIT PURCHASOR
2,630
DIESEL & GAS ENGINE PROGRESS
16,507
DIPLOMAT
49,910
DISCOUNT STORE NEWS
20,000
DISPLAY WORLD
13,000
DIXIE CONTRACTOR
5,972
DIXIE FOODS
1,000
DOMESTIC ENGINEERING
21,639
DROVERS TELEGRAM
17,282
DRUG MERCHANDISING
DRUG NEWS WEEKLY
30,000
DRUG TOPICS
63,598
DRUG TRADE NEHS
13,420
DRYCLEANING WORLD
DUROC NEWS
EARNSHAW'S INFANTS' BOYS & GIRLS ~ A R
EASTERN DEALER
EASTERN INDIANA FARMER
EASTERN INDUSTRIAL WORLD
EATON NEWS
EDP WEEKLY
EDITOR & PUBLISHER
EDITOR'S DIGEST
EEl BULLETIN
ELECTRIC HEAT & AIRCONDITIONING
ELECTRICAL CONSTRUCTION & MAINTENANCE
ELECTRICAL MERCHANDISING WEEK
ELECTRICAL WEST
ELECTRICAL WHOLESALING
ELECTRICAL WORLD
ELECTRONIC DESIGN
ELECTRONIC INDUSTRIES
ELECTRONIC NEWS
ELECTRONIC PACKAGING & PRODUCTION
ELECTRONICS
ELEGANT
EMPIRE STATE ARCHITECT
EMPIRE STATE MASON
CIRCULATION
28,438
6,600
8,992
3,045
6 '110
8,243
20,400
11,554
45 ,208
44,117
13,691
13,680
31 ,361
36,880
62 ,000
4 7 '747
18,000
56,000
2,200
300,500
14
CIRCULATIQN
ENGINEERING NEWS RECORD
86,232
ENGINEERING AND SCIENCE 5,660
ENSIGN
EQUITABLE NEWS
EQUITY
ERIE MOTORIST
17,027
ESQUIRE
858,790
ESSO AVIATION NEWS DIGEST
ETHYL NEWS
BVANGELIST
22 '789
EXCAVATING ENGINEER
39,200
EKCHANGE & COMMISSARY NEWS
15,000
EXCHANGITE
EXPORT TRADE
3,082
FACTORY
74 '746
FAMILY CIRCLE
7,500,000
FARMERS WEEKLY REVIEW
FASHION ACCESSORIES
32,098
FAST FOOD
50,095
FATHER BAKER'S VICTORIAN
30,000
FIAV WORLD MAGAZINE
FILM BULLETIN
FILM WORLD & AV NEWS
7,900
FINANCE & COMMERCE
FINANCIAL WORLD
64,615
15
CIRCULATION
FIRST NATIONAL BANK 5 POINTER
FISHBOAT/SEA FOOD MERCHANDISING
18,412
FLATBUSH MAGAZINE
3,000
FLEET OWNER
42,573
FLIGHT INTERNATIONAL
FLOOR COVERING WEEKLY
14,057
FLORIDA'S BUSINESS
2,118
FLORIDA BUSINESS LEADER
18,000
FLORIDA GROCER
7,547
FLORIDA JOURNAL OF COMMERCE
8,000
FLORIDA MOTEL JOURNAL
3,110
FLORIDA NEWSPAPER NEWS & RADIO DIGEST
1,845
FLORIDA RESTAURANT, HOTEL & MOTEL JOURNAL
2,586
FLORIDA TREND
3,150
FLYING
214,653
FOOD & LODGING HOSPITALITY
74,000
FOOD BUSINESS
25,269
FOOD FIELD REPORTER
15,469
FOOD MART NEWS (Chicago Edition)
15,040
FOOD MERCHANTS ADVOCATE
22,232
FOOD PROMOTIONS
5,434
FOOD TRADE NEWS
15,462
FOOTWEAR NEWS
25,188
FORBES MAGAZINE
325,000
FOREST INDUSTRIES
16,202
FORTUNE
FORUM
FRANK KANE'S LICENSED BEVERAGE REVIEW
fRASER VOYAGEUR
FROSTED FOOD FIELDS SCIENTIFIC &
TECHNICAL NEWSLETTER
FUEL OIL NEWS
FUR AGE WEEKLY
FURNITURE DIGEST (TWIN CITY)
FURNITURE RETAILER
FURNITURE WORLD
FUSION
GAS
GAS APPLIANCE MERaaANDISING
GAS HEAT & COMFORT COOLING
GAS INDUSTRIES
GASOLINE NEWS
GASOLINE RETAILER
GENERAL AVIATION NEWS
GENERAL MOTORS QUARTERLY REPORT
GENERAL MOTORS WORLD
QUARTERLY
GIFT &TABLEWARE REPORTER
GLAMOUR
GLASS DIGEST
CIRCULATION
334,447
8,045
11,394
4,528
4,027
9,911
6,845
11,345
12,052
13,000
24,019
26,000
164,000
12,232
42,350
13,492
1,122,295.,-
GLASS INDUSTRY
'GO AHEAD NEW YORK'
GOLF MAGAZINE
GOOD HOUSEKEEPING
GOSPEL ADVOCATE
GP
GRAPHIC ARTS BUYER OF CHICAGOLAND
GREATER AMUSEMENTS
GREATER PHILADELPHIA
GREATER ROCHESTER C O ~ R C E
GREATER SIOUX FALLS
GREEN BAY REGISTER
GREETING CARD MAGAZINE
GRINDING & FINISHING
GRIT
HARVARD BUSINESS SCHOOL BULLETIN
HARDWARE AGE
HARDWARE RETAILER
HARMONIZER
HARPER' S BAZAAR
HARPER'S BAZAAR INTERNATIONAL FASHION
NEWSLETTER
HEALTH BULLETIN
HEARING DEALER
HEATING PIPING AND CONDITIONING
CIRCULATION
2,663
110,599
4,600,000
32,585
6,468
1,600
12,668
6,500
47,103
9,630
29,266
834,076
40,166
40,337
23,758
500,000
6,085
19,028
HEAVY CONSTRUCTION NEWS
THE HERALD
HOLIDAY
HOLIDAY INN MAGAZINE
HOLLYWOOD PICTORIAL MAGAZINE
HOLLYWOOD REPORTER
HOME BUILDERS JOURNAL
HOME AND FOOD NEWS
HOME FURNISHINGS DAILY
HOME TOPICS
HOOSIER PURCHASOR
HORMEL NEWS
THE HOSIERY WORKER
HOSPITALS
HOTEL
HOTEL MANAGEMENT REVIEW
HOTEL/MOTOR HOTEL MONTHLY
HOTEL & RESTAURANT NEWS
HOUSE OF MAGNUS
IDAHO REGISTER
ILLINOIS MASTER PLUMBER
ILLINOIS TECHNOGRAPH
ILLUMINATING ENGINEERING
THE ILLUSTRATED LONDON NEWS
ILLUSTRATED srrmDWAY NEWS
CIRCULATION
952,437
118,000
8,998
6,054
10,300
21,321
13,481
11' 082
11' 640
1,708
13,991
IMPORT BULLETIN
INCENTIVE - MAGAZINE OF THE PREMIUM INDUSTRY
INDEPENDENT FILM JOURNAL
INDOOR COMFORT NEWS
INDUSTRIAL DESIGN
INDUSTRIAL DISTRIBUTION
INDUSTRIAL MARKETING
INDUSTRIAL MODELS & PATTERNS
INDUSTRIAL NEWS REVIEW
INDUSTRIAL PHOTOGRAPHY
INDUSTRIAL WOODWORKING
INDUSTRY
INFANTS' & CHILDRENS REVIEW
INGENIERIA INTERNACIONAL CONSTRUCCION
INPLANT FOOD MANAGEMENT
INSIDER'S NEWSLETTER
INSTITUTIONS MAGAZINE
INSURANCE
INSURANCE ADVOCATE
INSURANCE EXCHANGE MAGAZINE
INSURANCE FIELD
INSURANCE RECORD
INTERAVIA
INTERBUILD (England)
CIRCULATION
5,328
8,222
7,300
7,837
11,964
18,017
17,701
13,135
3,500
30,549
25,364
5,128
9,317
18,511
20,000
47,560
3,857
6,811
4,154
12,000
2,950
19
INTERIOR DESIGN
INTERIORS
INTERNATIONAL INSURANCE MONITOR
INTERNATIONAL MUSICIAN
INTERNATIONAL SOUND ENGINEER
INTERNATIONAL TRADE REVIEW
INVESTMENT DEALER'S DIGEST
INVESTOR'S READER
IOWA OIL SPOUT
IRON AGE
IRON & STEEL DAILY NEWS
ISLIP BULLETIN
ISRAEL DIGEST
JET
JET TRAVEL - JAPANESE AIR LINES
JEWELERS CIRCULAR KEYSTONE
JEWELERS DIGEST
JEWISH NEWS
JEWISH REVIEW & OBSERVER
JEWISH TIMES
JOB ENGINEERING NEWS
JOSEPHINUM
JOURNAL OF AMERICAN INNKEEPING
JOURNAL OF AMERICAN INSURANCE
JOURNAL OF THE ~ R I C A N MEDICAL ASSN,
CIRCULATION
22,000
28,000
244,271
5,833
8,000
1,600
54,339
396,928
21,454
5,6 79
23,176
17,304
10,000
2,559
182,536
21
CIRCULATION
JOURNAL OF AMERICAN OPTOMETRIC ASSN.
12,500
JOURNAL OF C ~ R C E
42,000
JOURNAL OF MILK & FOOD TECHNOLOGY
5,042
JRL. OF ORAL SURGERY, ANESTHESIA &
HOSPITAL DENTAL SERVICE
4 '105
JOURNAL OF PLUMBING-HEATING AIR CONDITIONING 25,664
JOURNAL OF THE SOCIETY OF COSMETIC CHEMISTS
JOURNAL OF SOCIETY OF MOTION PICTURE &
TELEVISION ENGINEERS
7 '714
JUNIOR REVIEW
KANSAS CITIZEN
5 ,312
KANSAS ENGINEER
2,000
KANSAS LABOR WEEKLY
2 '734
KANSAS STATE ENGINEER
2,500
KEYSTONE MOTORIST
144,218
KITCHEN BUSINESS
17 '253
KNITTED OUTERWEAR TIMES
3,361
KNITTER
4' 730
KNITTING INDUSTRY
2,669
LABOR HERALD
15,000
LABOR NEWS
14,251
THE LABORER
LADIES HOME JOURNAL
6,550,415
THE LAMP
LAMP JOURNAL
3,875
LANDSCAPE ARCHITECTURE
2,969
LANDSCAPE DESIGN & CONSTRUCTION
LANSING LABOR NEWS
LAWN & GARDEN DEALER GUIDE
LEAGUE OF MUTUAL TAXI OWNERS, INC.
LEATHER MANUFACTURER
LEATHER & SHOES
L'ECHO TOURISTIQUE
LEHIGH ALUMNI BULLETIN
LEPHARE DIMANCHE
LIBRARY JOURNAL
LIFE
LIFE ADVERTISER
LIFE INSURANCE COURANT
LIGHT
LIMELIGHT
LITHOGRAPHERS' JOURNAL
LIVESTOCK BREEDER JOURNAL
LIVING CHURCH
LOCAL AGENT
LONG ISLAND DAILY PRESS
LONG ISLAND BUILDER
LONG ISLAND CATHOLIC
LONG ISLAND COMMERCIAL REVIEW
THE LONG ISLAND ENTERTAINER
THE L.I. LUTHERAN
CIRCULATION
7,000
18,000
12,453
1,444
4,559
6,100
18,024
7,000,000
12,005
6,500
42,000
17,433
16 '770
15,562
2,100
195 ,875
10,000
LONG ISLAND TRUST CO. "COMMENT"
LOOK
LOS ANGELES TIMES HOME MAGAZINE
LOS ANGELES TIMES MERCHANDISER
LOUISIANA MUNICIPAL REVIEW
LOUISIANA TECH ENGINEER
LOW BIDDER
LP-GAS
THE LUFKIN LINE
LUMBER CO-OPERATOR
LUMBER MERCHANT
LUMMUS CONSTRUCTION NEWS
LUTHERAN STANDARD
M.D.-MEDICAL NEWS MAGAZINE
MACHINE DESIGN
MACLEAN'S MAGAZINE - Canada
MADEMOISELLE
MADISON AVENUE
MADRID
MAINE STATE LABOR NEWS
THE MAIN STREET PRESS
MAINE STATE GROCERS' BULLETIN
MAINE STATE LABOR NEWS
MANHATTAN COLLEGE ENGINEER
MANHATTAN EAST
CIRCUlATION
7,300,000
8,000
4,387
1,200
14,966
2,600
1,008
146,358
51,966
600,000
11,700
17,500
2,400
17,500
1,600
MAN' S MAGAZINE
MARINE DIGEST
MARITIME REPORTER & ENGINEERING NEWS
MARKET LETTERS
MART MAGAZINE
MARYLAND PHARMACIST
MASSACHUSETTS MUTUAL NEWS
MASTER PLUMBER & HEATING CONTRACTOR
MASTER SHOE REBUILDER
MATERIALS RESEARCH & STANDARDS
MECHANICAL ENGINEERING
MC CALL'S
MEDIA AGENCIES CLIENTS
MEDIA SCOPE
MEDICAL ANNALS OF THE DISTRICT OF COLUMBIA
MEDICAL WORLD NEWS
MEN'S WEAR
METAL PRODUCTS MANUFACTURING
METHODIST CHRISTIAN ADVOCATE
METROPOLITAN AREA HOME BUILDER
METROPOLITAN TRANSPORTATION
MICHIGAN BEVERAGE NEWS
MICHIGAN CATHOLIC
MICHIGAN FOOD NEWS
MICHIGAN INVE::iTOR
CIRCULATION
215,720
3,091
10,700
53,820
1,500
9,159
11,379
15,000
61,46 7
8,000,000
8,297
15,000
2,691
144,329
26,499
15,200
35,000
3,000
7,587
9,000
120,039
11,012
1,410
25
CIRCULATION
MICHIGAN MANUFACTURER & FINANCIAL RECoaD 10,248
MICHIGAN TECHNIC
1,000
MICHIGAN TRADESMAN
7,080
MID-AMERICAN INVESTOR
9,398
MID CONTINENT BOTTLER
2,434
MIDWEST INDUSTRY MAGAZINE
5,262
MIDWEST RESTAURANT NEWS
3,702
MILLWORK & BUILDING PRODUCTS
4,000
MILWAUKEE LABOR PRESS
127,000
MINING CONGRESS JOURNAL
18,016
MINING ENGINEERING
14,517
MINNESOTA FOOD GUIDE
5,303
MISSISSIPPI METHODIST ADVOCATE
27,000
MISSISSIPPI VALLEY BUILDER
6,000
MISSOURI OIL JOBBER
MISSOURI LP GAS TALKS
1,292
MISSOURI MUNICIPAL REVIEW
MISSOURI
1,100
MOBILE HOMES CITIZEN
MOBILE HOME DEALER
10,000
MOBILE HOME JOURNAL
125,000
MOBILE HOME REPORTER
MOBILE HOMES
10,600
MOBILE LIVING
35,000
MODELS AND MODELERS WORLD
.. ,
MODERN BREWERY AGE
MODERN COMMUNICATIONS
MODERN COVERTER
MODERN GROCER
MODERN JEWELER
MODERN LITHOGRAPHY
MODERN METALS
MODERN PACKAGING
MODERN RAILROADS
MOJ!JERN RETAILER
MODERN STATIONER
MODERN TEXTILES MAGAZINES
MODERN TRANSPORT
niE MONETARY TIMES
MONITOR
MONONGAHELA NEWS
MONSANTO MAGAZINE
MONTANA ENGINEER
MONTANA STOCKGROWER
MONTHLY NEWS ROUNDUP OF THE DRUG COSMETIC
INDUSTRY
MOODY'S INVESTORS SERVICE INDUSTRIALS
MOODY MONTHLY
MOTION PICTURE
MOTION PICTURE DAILY
_ CIRC'f::..!\TION
3,094
20,000
10,930
13 '201
11,443
7,472
15,162
33,000
22,964
15,200
16,060
9,773
1,500
4,688
97,353
1,165,000
5,469
26
2"1
CIRCULATION
MOTION PICTURE EXHIBITOR 11,120
MOTION PICTURE HERALD 12,000
MOTOR 123,415
MOTOR BOATING 89 '165
MOTOR NEWS
MOTORACING & ECONOMY CAR NEWS 5,000
MOTOR CLUB NEWS
MOTOR TOPICS 22,205
MOTOR TRAVEL 117,360
MOTOR TREND 450,000
MOTOR WEST 28,800
MOT OUR
MUNDO HISPANICO
MURRAY HILL NEWS 4,500
MUSEUM NEWS 6,000
MUSHROOM NEWS
MUSIC JOURNAL 21,779
MUSIC VENDOR 6,600
MUSICAL LEADER
MUSICAL MERCHANDISE REVIEW 6,830
NCR FACTORY NEWS
NDTA NEWSLETTER
NJEA REVIEW 52,444
NRTA JOURNAL
N T D R A DEALERS NEWS 3,985
NAEB
NATION
NATIONAL BOTTLERS' GAZETTE
NATIONAL BOWLERS JOURNAL & BILLIARD REVUE
NATIONAL CAPITAL PHARMACIST
NATIONAL FRATERNAL CLUB NEWS
NATIONAL FURNITURE REVIEW
NATIONAL GLASS BUDGET
NATIONAL JEWELER
NATIONAL JEWISH POST & OPINION
NATIONAL OBSERVER
NATIONAL PETROLEUM NEWS
NATIONAL PROFESSIONAL PHOTOGRAPHER
NATIONAL PROVISIONER
NATIONAL PUBLISHER
NATIONAL REAL ESTATE INVESTOR
NATIONAL SPEED SPORT NEWS
NATIONAL STATIONER
NATIONAL UNDERWRITER (FIRE ED.)
NAVY TIMES
NAWCAS NEWS
NAYTIAIA
NEBRASKA AGRICULTURE
NEBRASKA RETAILER
NEGRO LABOR ~ E W S
CIRCULATION
24,015
30,672
1,500
50,000
12,894
1,300
22 ,598
450,000
18,588
9,647
5,866
22,425
44,000
7,100
21 '773
60,821
17,000
16,893
1,675
NEW ENGLAND CONSTRUCTION
NEW ENGLAND FURNITURE NEWS
NEW ENGLAND REAL ESTATE JOURNAL
NEW ENGLANDER
NEW HAMPSHIRE TAXPAYER
NEW HCMES GUIDE
NEW JERSEY BUSINESS
NEWS & VIEWS
NEWS FRONT
NEWSLETTER - American Society of
Industrial Designers
NEWSLETTER
NEWS PACKET
NEW SOUTH BAKER
NEWSWEEK
NEW YORK CITY NEWSLETTER
NEW YORK CONSTRUCTION NEWS
NEW YORKER
NEW YORK LUMBER TRADE JOURNAL
NEW YORK MOTORIST
NEW YORK STATE JOURNAL OF MEDICINE
NEW YORK SUNDAY TIMES
NEW YORK WORLD-TELEGRAM
CIRCULATION
5,292
1,677
12,342
536,597
12,798
3,000
63,315
4, 982
1,525,000
4,500
430,594
2,490
338,900
26,500
1,304,447
442,936
NEW YORK VISITOR'S REPORTER
NORTH DAKOTA ENGINEER
NORTHEAST BUSINESS MONTHLY
NORTHERN CALIF. INDUSTRIAL NEWS
NORTHWEST ARCHITECT
NORTHWEST FARM EQUIPMENT JOURNAL
NORTHWEST INSURANCE
NORTHWESTERN BANKER
NORTHWESTERN JEWELER
NORTHWESTERN MILLER
NOTION & NOVELTY REVIEW
OPMA MARKETER
OBSERVER
OFFICE APPLIANCES
OFFICIAL BOARD MARKETS
OFFICIAL BULLETIN
OFFSET NEWSPAPER PRODUCTION
OHIO TAVERN NEWS
OIL CAN
OIL DAILY
OIL PAINT & DRUG REPORTER
OKINAWA PHOTO NEWS POSTER (Japanese)
OKLAHOMA MOTOR CARRIER
CIRCULATION
1, 500
2,500
4,000
4,011
3, 547
4,165
4,740
3,779
5, 691
4, 300
25, 056
12, 237
1,513
10' 244
17,557
2, 000
7' 380
11,800
1, 809
OKLAHOMA RETAILER
OPERA NEWS
OREGON JOURNAL
OREGON STATE BAR BULLETIN
OUR TIMES
OUTDOOR ADVERTISER
OUTLOOK
PNPA PRESS BULLETIN
PSA JOURNAL
PACIFIC COAST REVIEW
PACIFIC GOLDSMITH
PACIFIC MARKETER
PACIFIC STATIONER & OFFICE OUTFITTER
PACKAGING
PACKING & SHIPPING
PAPER FILM & FOIL CONVERTER
PAPER MILL NEWS
PAPER TRADE JOURNAL
PARENTS' MAGAZINE
PARK AVENUE SOCIAL REVIEW
PARKS & RECREATION
PASADENA BUSINESS
PASSENGER TRANSPORT
PATTERSON'S CALIFORNIA BEVERAGE GAZETTEER
PENNSYLVANIA HOTEL HERALD
CIRCULATION
3,000
10,566
5,200
852
11,269
4, 765
3, 922
3,000
2,291
40,593
5,250
8,264
3,005
9,137
1,875,000
8,013
2,600
10,080
2, 700
PENNSYLVANIA PHARMACIST
PENNSYLVANIA PLUMBING HEATING COOLING
CONTRACTOR
PENNSYLVANIA TRIANGLE
PEPSI COLA WORLD
PERSONNEL ADMINISTRATION
PET SHOP
PHILADELPHIA JEWISH TIMES
PHOTO DEALER
PHOTO DEVELOPMENTS
PHOTO TRADE
PHOTO WEEKLY
PHOTOGRAPHIC TRADE NEWS
PICA NEWS
PIPELINE CONSTRUCTION
PIPE LINE INDUSTRY
PIPE LINE NEWS
THE PLAIN DEALER (OHIO)

THE PLASTERER AND CEMENT MAS ON
PLASTICS WORLD
PLAYBOY
PLUS MAGAZINE
POOR RICHARDS' ALMANAC
POPULAR MECHANICS
CIRCULATION
5,600
2,000
10,000
5,000
7,147
25,234
12,757
10,025
21,345
14,794
6,074
7,090
6,327
2,403
33,219
1,255,000
2,000
1,404,290
POPULAR PHOTOGRAPHY
POPULAR SCIENCE MONTHLY
POST EXCHANGE & COMMISSARY
POWER
POWER ENGINEERING
PMI (Photo Methods for Industry)
PRECIS
PREMIUM MERCHANDISING
PREMIUM PRACTICE
PRESS JOURNAL
PREVENTION
PRINCETON ALUMNI WEEKLY
PRINCETON ENGINEER
PRINTERS' INK (Central Edition)
PRINTERS' INK (Eastern Edition)
PRINTING MAGAZINE (Two editions)
PRINTING NEWS
PRODUCE MARKETING
PRODUCE NEWS
PRODUCT ENGINEERING
PROFESSIONAL GARDENER
PROGRAM
PROGRESSIVE ARCHITECTURE
PROGRESSIVE RAILROADING
PROMENADE MAGAZINE
CIRCULATION
404,575
1,300,042
6 '139
49,771
43,256
21,345
18,161
12,046
247,842
1,600
40,655
13,216
4,400
16,000
4,600
51,238
1,099
47,155
6,335
90,629
PROTESTANT CHURCH BUILDINGS & EQUIPMENT
PROVIDENCE VISITOR
PUBLIC RELATIONS JOURNAL
PUBLIC RELATIONS NEWS
PUBLIC UTILITIES FORTNIGHTLY
PUBLIC WORKS MAGAZINE
PUBLICITY RECORD
PUBLISHERS' WEEKLY
PULSE OF LONG ISLAND
QUALIFIED CONTRACTOR
THE QUALITY GROCER
QUICK FROZEN FOODS - TRADE EDITION
QUICK TOPICS
QUOTE
R.G.D.A. NEWS
RACK MERCHANDISING
RADIO & TELEVISION (International
Broadcasting & Television Org.)
RADIO-TELEVISION DAILY
RADIO & TELEVISION WEEKLY
RAILROAD MAGAZINE
RAILWAY AGE
RAILWAY PURCHASES & STORES
RAILWAY TRACK & STRUCTURES
RAILWAY SIGNALING & COMMUNICATIONS
CIRCULATION
203 ,020
39,409
5,222
7,618
22,961
17,675
22 '72 7
12 '000
9,500
5,396
11,677
6,408
30,000
15, 779
2,140
7,064
4,323
REAL ESTATE FORUM
REAL ESTATE NEWS (GREATER NY)
REAL ESTATE RECORD & BUILDING GUIDE
REAL ESTATE WEEKLY
REALTY
REGISTER OF SOUTHWESTERN INDIANA
REINFORCED PLASTICS
RENTAL SERVICE FORECASTER
REPORTER OF DIRECT MAIL ADV.
RESTAURANT MANAGEMENT
RETAIL TOBACCONIST
ROCHESTER REVIEW
ROCK PRODUCTS
ROCKAWAY REVIEW
ROLL CALL
ROSE TECHNIC
ROUGH NOTES
SAFETY VALVE
SAFETY MAINTENANCE
ST. LOUIS COMMERCE
ST. LOUIS CONSTRUCTION RECORD
ST. LOUIS LUTHERAN
ST. LOUIS REVIEW
SALES MANAGEMENT
SALES MEETINGS
CIRCULATION
5,200
499
8 ,400
8,586
17,752
9 '150
9,636
60,000
5,000
20,145
1' 500
29 ,004
1,400
13,290
11,850
109,007
32,266
33 , 569
SAM
SAN ANTONIAN
SATURDAY EVENING POST
SATURDAY REVIEW
SAVINGS BANK JOURNAL
SCALE JOURNAL
SCHOLASTIC TEACHER - NEWSTIME EDITION
SCHOLASTIC TEACHER - NEWS TRAILS EDITION
SCHOLASTIC TEACHER (WORLD WEED EDITION)
SCIENCE & MECHANICS
SCIENt:E DIGEST
SCIENCE FORTNIGHTLY
SCIENCE NEWS LETTER
SCOUTING
SEAPORTS AND THE TRANSPORT WORLD
SECOND LINE
SELLING SPORTING GOODS
SENIOR CITIZEN
SETS IN ORDER
SEVENTEEN
S H E ~ ] O N REGISTER
SHOP TALK
SHOPPING CENTER AGE
SHOW
SHCM BUSINESS
CIRCULATION
5,000
6,500,000
310,000
3,561
1,100
354,153
318,686
200,000
70,958
1,800
11 '100
1,164,026
6,500
130,000
82,000
SHREVEPORT
SIGN & DISPLAY INDUSTRY
SIGNS OF THE TIMES
SKYLINES
SKYSCRAPER ENGINEER
SMALLER MANUFACTURER
SMALL WORLD
SOHIO NEWS
SOUND
SOUTHERN ADVERTISING & PUBLISHING
SOUTHERN BUILDING SUPPLIES
SOUTHERN CALIFORNIA BUSINESS
SOUTHERN CROSS
SOUTHERN DAIRY PRODUCTS JOURNAL
SOUTHERN FLORIST & NURSERYMAN
SOUTHERN FURNITURE NEWS
SOUTHERN HOSPITALS
SOUTHERN INNKEEPER
SOUTHERN STATIONER & OFFICE OUTFITTER
SOUTHERN TEXTILE NEWS
SOUTHERN TOBACCO JOURNAL
SOUTHWEST BUILDER & CONTRACTOR
SOUTIUNEST ELECTRICAL
SOUTHWEST LOPJSIANA REGISTER
SOUTHWESTERN HILLER
CIRClT'.ATION
4,200
20,000
240,000
900
1,200
9,391
3,292
3,647
12,275
7 '723
24,959
4,422
5,500
19,747
6,091
9,500
2,277
7,066
6,097
8,078
29,222
4,000
PURCHASER
WATCHMAKER & JEWELER
SOUVENIRS AND NOVELTIES
SPAIN-U.S. TRADE BULLETIN
SPARKS & FLAME
SPARTAN ENGINEER
SPECIAL LIBRARIES
SPECIALTY BAKER'S VOICE
SPECTATOR
SPONSOR
SPORTING GOODS DEALER
SPOT
SPRING
SPRINGFIELD ASSOCIATION OF COMMERCE &
INDUSTRY
STANDARD
STANDARD CORPORATION RECORDS
STANDARD FACTS & FORECASTS
STEEL
STEEL FACTS
STEUBENVILLE REGISTER
STEVENS INDICATOR
STONE
STORES
STYLE
CIRCULATION
3,700
8,500
900
6,575
1,500
13,266
13 , 2 73
11 ,649
10,660
6,350
50,583
10,552
7,000
9,327
11 '745
SUCCESSFUL GROCER
SUGAR JOURNAL
SUGAR Y AZUGAR
SUNDAY TIMES MAGAZINE
SUNSET MAGAZINE
SUNSET TRAVEL PREVIEW
SUPER MARKET MERCHANDISING
SUPERMARKET NEWS
THE SEATTLE SUNDAY TIMES
SWIMMING POOL WEEKLY
SWORD OF THE LORD
SYNCHRONIZER
SYNCHROSCOPE
SYRACUSE SCANNER
TAB MAGAZINE
TABLET
TAP & TAVERN
TAVERN TALK
TAXICAB INDUSTRY - AUTO RENTAL NEWS
TAXI WEEKLY
TECHNICAL SURVEY
TECHNOMETRICS
TELEPHONE ENGINEER & MANAGEMENT
TELEPHONY
TELEVISION AGE
CIRCUL\TION
5, 735
4,911
8,200
645,720
21,500
57,197
5,684
59,567
2,000
154,203
18,000
2,300
10,000
15,300
13,790
12,992
10,281

40
CIRCULATION
TELEVISION DIGEST
TELEVISION WEEK
25 '000
TENNESSEE FOOD FIELD
9 '936
TEXAS A & M ENG. 3,000
TEXAS BANKER RECORD 3,100
TEXAS BEVERAGE NEWS 3,375
TEXAS BUTANE NEWS 1,095
TEXAS LAUNDRY & CLEANING JRL 1,890
TEXAS OUTLOOK
75 '000
TEXAS PHARMACY 3,087
TEXTILE ORGANON
THEATRE ARTS 60,000
THINK
J. WALTER THOMPSON CO. NEWS
TICKET AGENT
TIDINGS
102 '122
TIME
2,700,000
TIME CDN EDITION
TIMKEN
TIRE & TBA REVIEW
32,898
TOBACCO JOBBER
3,978
TOBACCO LEAF
4,180
TOBACCO WORKER
TODAY' S HEAL':!'.
747,325
TODAY'S SECRETARY
146 ,561

TOURIST COURT JOURNAL
TOWN & COUNTRY
TOWN & VILLAGE MAGAZINE
TOY & HOBBY WORLD
TOYS & NOVELTIES
TRAFFIC MANAGEMENT
TRAFFIC WORLD
TRAIL-R-NEWS
TRAILER TOPICS & MOBILEHOME LIFE
TRAILWAYS
:'l"EWS
TRANSPORT TOPICS
TRAVEL
TRAVEL
TRAVEL U.S.A. NEWSLETTER
TRAVEL TRADE GAZETTE (London)
TRAVEL WEEKLY

TRENTON
TRT STAT t FOOD
TRUE
TRl E \ O!CJ::
TRUSTS tx ESTATES
TV (.;;: D
U.P.lc
CIRCULATION
25,568
84,901
16,500
11,008
52,000
10,900
33,735
57' 933
20,000
212 ,000
24,309
195,000
4,439
7,136
5,500
11,930
2,539,839
26,115
10,162

4
..
UNDERWliTERS' REPORT
UNDERWRITERS REVIEW
UNIFORMS & ACCESSORIES REVIEW
UNITED STATES REVIEW
UNIVERSITY OF KANSAS ALUMNI MAGAZINE
UPHOLSTERING INDUSTRY
U.S. CAMERA
U.S. INVESTOR
U.S. NAVAL INSTITUTE PROCEEDINGS
U.S. NEWS & WORLD REPORT
U.S. TOBACCO JOURNAL
U.S. TRAVEL NEWS
V.F.W.
VARIETY
VARIETY STORE
VEND
VENDING TIMES
VIDEO COMMUNICATION JOURNAL
VILLAGE VOICE
THE VILLAGER
VIRGINIA FOODSl'!AN
VISION
VOGUE
VOICE
CIRCULATION
3,682
6,304
5,000
5,632
11,091
5,686
244,424
21,167
57,144
1,198,629
4,268
28,032
10,500
5,579
11,500
20,000
7,233
131,364
495,468
55,744
January 31, 1964 WILLIAM J. DONOGHUE CORPORATION
WF 4-6543
MAGAZINE PUBLICATION SCHEDULE
Confidential Projection
(Subject to Revision)
The following is a preliminary calendar of 200 up-
coming Fair issues, cover spreads and articles which
are scheduled to appear in magazines, newspaper supplements and
trade publicationso It is submitted for your guidance on the
basis of information received to date from those magazines
which, in the course of contact with our office, have revealed
their publication planso
For obvious reasons, all information is subject to
revision and should be treated confidentiallyo While the pro-
jection only scratches the surface of up-coming magazine cover-
age scheduled for Fair it is submitted now in the
hope that it will prove useful in your publicity programs.
Each publication listed has been given all available information
on every exhibit as well as a list of public relation contacts.
January 31, 1964
WILLLruM J. DONOGHUE CORPORATION
WF4-6543
JANUARY, 1964
MAGAZINE PUBLICATION SCHEDULE
(subject to revision)
Vogue (British Edition) - 1/1 - Fair
,V:ogue (American) - 1/15 - World's Fair and Visit New York issue
(Title Strip on Cover)
Hablemos - 1/27 - special supplement
Architectural Forum - cover and feature article with Map and
ricture Spread
Popular Mechanics - "Inside 1964's Biggest Show on Earth" -
10 page story on how World's Fair Wonders
will work + Map
Reader's Digest - article by Ira Wolfert - "The Most Marvelous
Fair Ever"
Life - 1/17 - 14 pp color art and black and white section -
including interview with Mr. Moses
New York State Teachers Association
Columns (Westchester Women's Clubs) - round-up story on Fair
T ~ e - 1/17 - Modern Living, 6 pp, including 4 pp color and
Fair round-up
Changing T ~ e s - guide to the World's Fair
Building Materials Merchandiser
Newsweek - 1/13 - Moses - Fair cover story
Ladies Home Journal - Fair covered in "What to s-ee and do;. in
1964" article
News Illustrated (Rambler publication) - general Fair story
Advertising & Sales Promotion - cover story "how to tie-in with
Fair for promotion"
Shell News
N.Y. State Nurses Assoc. - Fair cover story with health, medical
and nursing tie-in
Saturday Review - 1/4 - Fair article by Horace Sutton
Circulation
432,000
431,000
61,683
1,500,000
15,000,000
7 '000, 000
96,427
2,700,000
1,000,000
27,947
1,525,000
6, 750,000
750,000
21,238
45 '000
13' 500
298,000
January, 1964 (continued)
Cashew Journal - feature story on Fair
Team - religious exhibits at the Fair
All Florida - 1/12 - general Fair story
Quick Frozen Foods International
Honolulu Sunday Star-Bulletin & Advertiser - 1/4 - special
World's Fair supplement
New Yorker - 1/11 - Talk of the Town lead story
Safari - art work story on Fair
Trailways - general story
FEBRUARY, 1964
Vogue (French Edition) - 2/1 - World's Fair and Visit New York
issue
Home Furnishings Daily - 2/7 - World's Fair supplement
Look - 2/11 - "One Billion Dollars Worth of Wonders" - Fair
cover and entire issue
Vogue (New Zealand Edition) - 2/21 - World's Fair and Visit New
York issue
Vogue (South African Edition) - 2/22- World's Fair and Visit
New York issue
Vogue (Australian Edition) - 2/28- World's Fair and Visit New
York issue
American Girl - teen age fashions against Fair background
Illustrated - feature story and art
Science Today - feature story on science at Fair
Seventeen - cover and major section of issue - the New York
World's Fair Will Mean to You"
Farm Journal - "Fair Weather Clothes"
2
443,000
1,100,000
38,823
7,300,000
800,000
1,200,000
1,100,000
3,000,000
.
February, 1964 (continued)
Recreation - feature story on Fair attractions of particular
interest to park and recreation people
N.Y. Bell Telephone Co. - cover and three Fair stories
Danish Scandinavian Times - cover story - emphasis on Scandi-
navian exhibits
Medusa Mirror - story on pavilions using Medusa cement
Harper's Bazaar- World's Fair issue
National Assoc. of Manufacturers - displays of interest to women
Novita (Italian Edition of Vogue) -World's Fair and Visit New
York issue
The Ohio Motorist (Cleveland AAA) - main article on Fair
Recreation Management - industrial group travel aspect of
the Fair
Contractor News - 4 pp picture story
Architectural Record - 8 pp feature on Fair buildings
Parade - 2/2 - "Building of the Biggest Fair Ever" by Neil Ashby
Perspective - 1st quarter - "Scientist's-eye Preview of the
World' s Fair"
Boricua (Puerto Rico) - cover story
The Baptist Program - general Fair story with emphasis on
religious exhibits
El Economista (Argentina) -World's Fair issue
3
10,587
500,000
6,000
39,755
11,000,000
45 '000
1964
Cue - 3/21 - special Fair supplement including forecast of
exhibits, restaurants and entertainment at-
tractions. Will be followed by extra Fair
section in every issue.
Building Construction - special Fair construction report and
and 4-color insert
Better Homes & Gardens - color insert - cover mention
House & Home
The Scapular - general Fair story
Monsanto - major Fair spread
Maryland Motorist - Fair issue
Popular Science - Fair spread
Hairstyles International
Constructioneer - Fair issue
Popular Gardening - 4 pp story with pictures - possible cover
Di!scovery - Spring issue - World's Fair supplement
American Builder - story on House of Good Taste
Motorland (California AAA) - general story on Fair, color and
black and white
Retirement Planning News - Fair feature on exhibits aimed toward
interests of senior citizens
Profit Parade - Fair issue - 2 pp photo spread
Advance Pattern Magazine - Summer Issue, on newstands 3/26 -
Fair issue
Senior Scholastic -
315
_ Fair issues
World Week -
Cosmopolitan - cover article on Fair
4
172,000
42,070
6,000,000
130,000
30,000
1,300,000
14,000
347,024
500,000
102,543
380,000
4V.9,215
936,600
March, 1964 (continued)
Trailer Topics - World's Greatest Show- Part I
The Rotarian - 4 pp picture spread and copy
Automobilist (Boston AAA) - how to get to the Fair from Boston,
what to see and do
Science Digest - 24 to 30 pp on Fair
Main:ic1hi Shimbun - special Fair issue
Family Weekly - 3/22 - "Bob Hope Previews tne Fair"
Today's Health - Fair picture story
Datebook - travel and vacation issue featuring Fair
This Week - art spread
Investment Dealers Digest - 3/16 - Long Island special, featur-
ing Fair
Boy's Life e feature story
Empire State Mason Cover issue
Washington World - feature story + possible cover
Oklahoma Teacher - exhibits of interest to educators
The Larch Tree - food at the Fair
The Westsider- World's Fair issue
N.Y. Sunday News - 3/1 - 2 pp color fashions
Safari - art work story on Fair
Life International - 3/23 - Fair feature
Life International - 3/30 - (Spanish language edition) - Fair
story)
5
60,000
300,000
150,000
170,000
4,500,000
890,220
14,700,000
8,600
2,500,000
300,000
100,000
15,000
3,157,103
1,100,000
400,000
400,000
.
APRIL, 1964
Promenade - 8 pp sect tan - "Promenade at the World's Fair" -
to appear in all 38 issues for six months
Parade - 4/5 - New York and the World's Fair
Cue - 4/18 - Fair section
Pictorial Living - 4/12 - Journal-American magazine - World's
Fair edition
Time - 4/27 - Fair feature story (tentative)
Parents' - "Coming to New York" issue with major section on
Fair - family approach
Mobil Travel Guide - 4/10
This Week in Tokyo - Fair issue - will also be printed in
Japanese to aid Fair visitors from Japan
Mainliner
Vo 1ume Feeding
Swedish Scandinavian Times - general Fair story with emphasis
on Scandinavian exhibits
6
140,000
11,000,000
172,000
350,000
2,700,000
1,840,000
750,000
60,000
The Spinning Wheel - "Meet Me at the Fair - for Souvenir Spoons"
Motor Club News (Nebraska AAA) -World's Fair issue
Heating, Piping & Air Conditioning - 6 to 8 pp section
Host - 4/18 and through Fair - color insert of Fair exhibits
Teen - picture story on cosmetics at Fair
Profit Parade - management section, 12 pp, describing Fair to
businessman
Qualified Contractor - story on electrical work at Fair
Trailer Topics -World's Greatest Show - Part II
Redbook - Fair article by Martin Cohen
Dodge News - Fair story and cover
650,000
21,823
60,000
3,600,000
1,500,000
April, 1964 (continued)
Glamour -"How to get to the Fair" - "How to Look at the Fair"
Saga - profile of Mr. Moses as builder of the Fair
Family Magazine (Sunday Anny Times and Navy Times) - cover story
Travel - general Fair story
Dateline (for boys 14-19) - general Fair story
T ~ (for boys 7-14) - cover story
Institutions - "Fair Feeding Operations"
Welding Engineer - use of welding in construction at Fair
Print
Ford Times - entire issue
Good Housekeeping (English publication)
Air Travel (Eastern Airlines publication) - traveler's guide
to Fair
McCalls - extensive preview by Horace Sutton - Betsy McCall page
Youth For Christ - "Teens Tour the Fair"
N.Y. Sunday News - 4/12- Fair supplement- 48 pp and color
N.Y. Times - 4/19- Fair supplement
N.Y. Herald Tribune - 4/19 - Fair supplement
Baltimore Sun - 4/12 - Fair supplement
Boston Herald - 4/12 - Fair supplement
Philadelphia Inquirer - 4/12 - Fair supplement
Washington Post - 4/12 - Fair supplement
Philadelphia Sunday Bulletin Magazine - 4/12 - major Fair feature
Mademoiselle - interview with Terri Triest
7
1,083,000
350,000
250,000
44,000
25,000
5,000,000
200,000
8,000,000
3,157,103
1,304,447
428,011
321,686
283,819
1,000,980
491,212
687,065
600,000

April, 1964 (continued)
Madame - Fair backgrounds for fashion
Femme Chic - Fair backgrounds for fashion
Vingt Ans - young people working at the Fair
Extension - cover story on Vatican Pavilion
Bolex Reporter - how to film items of interest at the Fair
Pennsylvania School Journal - general Fair story
Health Science Service Bulletin - opportunities Fair offers to
science students
Landscape Design & Construction- World's Fair landscaping
issue
Practical Builder - home builders guide to the Fair
Bon Appetit - Unisphere front cover
St. Joseph - feature on Vatican Pavilion
Asia Magazine - World's Fair issue
Public Utilities Fortnightly - 4/28 - public utility exhibits
at Fair
Today's Secretary- issue devoted to New York and the Fair
Design Craft Ltd. - architects, designers, contractors at the
Fair
Travelrama - general story
Family - Unisphere cover
Club Dial - attractions for women at the Fair
Factory - industrial exhibits at Fair
Long Island Star-Journal
Long Island Press - 4/12
Motor News (Michigan AAA) - Fair issue
8
400,000
100,000
450,000
1,500
95,884
369,281
633,000

MAY, 1964
Good Housekeeping
Elks - cover story on Fair and 4-color art work
Holiday - "New Look at Long Island" - lead story will be intro-
duced with aerial pictures of Fair and Fair
material, possible Moses article
American Builder- World's Fair issue- details of con$truction
What-1'-Do in Westchester
Burroughs Clearing House - article on financial firms partici-
pating in Fair
Woman's World - cover story
Grade Teacher - World's Fair section emphasizing education at Fair
Children's Playmate - short story "Freddie Has Gone to the Fair"
Advertising & Sales Promotion - Fair advertising and promotion
Modern Bride - honeymoon trip to Fair
EEI Bulletin - 160 page supplement
Saturday Evening Post - 5/23 - New York issue featuring World's
Fair
Protestant Church Buildings & Equipment - cover story
Compass - Fair feature
American Furrier - Fair issue
Dell's Pocket rrossword Puzzle Magazine - Fair theme in several
puzzles
Sign - religious exhibits at Fair
Business in New York State {N.YoSo Dept. of Commerce) - 14 to 16 pp
9
4,600,000
1,300,000
850,000
102,543
113,373
21,238
150,000
6,500,000
204,696

JUNE, 1964
Elegant - fashion backgrounds
Tileatre Arts
Woman's Day - entire issue and cover
National Geographic - New York City story with Fair section
(will be followed at later date bY major
Fair issue)
Small World
Sound Ideas - story on construction at Fair
Pageant - picture story - how the future will be predicted at
the Fair
Hi-Mine - general article for school children, grades 4 and 5
JULY, 1964
Woman's Day- article by Hollis Alpert
Holiday - major Fair spread - 24 pp
Simplicity Fashion Magazine - Summer Issue
Church in the Home - travel issue, including article on Fair
Famous Artists Magazine - Summer issue - Fair article
10
200,000
50,000
5,750,000
3,090,000
10,200
500,000
5,750,000
850,000
January 31, 1964
WILLLruM J. DONOGHUE CORPORATION
WF 4-6543
MAGAZINE CONTACT LIST
FOR WORLD'S FAIR MATERIAL
Official directories give a complete roster of the
magazine world. This list has been compiled only to give you
the names of those who have most regularly dealt with us on
specific Fair stories.
Please feel free to call us for information on any
other magazines or for assistance with liaison on special
story-lines you may be considering with these or other pub-
lications.
January 31
9
1964
WILLLAM J. DONOGHUE CORPORATION
WF 4-6543
MAGAZINE CONTACT LIST
FOR WORLD'S FAIR MATERIAL
MAGAZINE
American Builder
30 Church Street
New York, New York
wo 4-3060
American Engineer
2029 K Street, N.W.
Washington 6, D.C.
American Heritage
551 Fifth Avenue
New York 17, New York
M'"r.J 2-6550
American Home
666 Fifth Avenue
956-4000
American Legion Magazine
720 Fifth Avenue
New York New York
JU 6-3110
American Weekly
235 East 45th Street
New York 17j New York
TN 7-2220
Amusement Business
165 West 46th Street
PL 7-2800
Architertural & Engineering News
500 Avenue
Montclair. .Jersey
CONTACT
Joe Mason, Editor
Herbert Pfister, Senior Editor
York Simpson
James Parton, President
Hubbard H. Cobb, Editor
Robert B. Pitkin, Managing Editor
John J. O'Connell, Editor
Irwin Kirby, Eastern News Editor
Paul J. Geiger, Associate Editor
Architectural Forum
Time & Life Building
Rockefeller Center
JU 6-1212
Argosy
205 East 42nd Street
MU 94900
Asia Magazine
31 Queen's Road, Central
Hong Kong
ASTA Travel News
501 Fifth Avenue
MO 12424
The Atlantic
8 Arlington Street
Boston 16, Massachusetts
N.Y. Office: 247 Park Avenue
New York, New York
YU 63344
Better Homes & Gardens
1714 Locust Street
Des Moines 3, Iowa
N.Y. Office: 750 Third Avenue
YU 6-8030
Boating Industry
MU 9-3250
Boys' Life
2 Park Avenue
New York, New York
LE 2-0985
Bride & Home
572 Madison Avenue
PL 1-2100
2
Ogden Tanner, Associate Editor
Philip Herrera, Associate Editor
Mary Jane Lightbown, Assistant to
Editor
Don Canty, Senior Editor
Bernard Spring, Technical Editor
Milton Machlin, Managing Editor
Adrian Zeche, Publisher
Herbert L. Buhrman, Editor & Manager
Edward Weeks, Editor
Charles Morton, Associate Editor
Bert Dieter, Editor
Mrs. Helen Stark, Associate Editor -
New York Office
George Rounds, Technical Editor
Harry Harcher, Editor
Albert S. Traina, Publisher
Patricia Guinan, Editor
Bride's
60 East 42nd Strest
MU 2-1490
Business Screen
JU 2-1957
Business Week
330 West 42nd Street
971-3297
Conde Nast Publications, Inc.
420 Lexington Avenue
MU 9-5900
Constructioneer
6 South O r a n g ~ Avenue
South Orange, New Jersey
201-SO 3-6400
Contractor News
500 Bloomfield Avenue
Montclair, New Jersey
201-744-8440
Contractors & Engineers
757 Third Avenue
New York, New York
PL 2-8600
Cosmopolitan
57th Street and 8th Avenue
co 5-7300
Cue
20 West 43rd Street
LO 3-7170
Customs Supplements, Inc.
MU 3-5577
3
Helen E. Murphy, Editor-in-Chief
Robert Seymour, Manager
Elliott V. Bell, Editor
Kenneth Kramer, Executive Editor
Roy Ray, Staff Writer
Basil Bickwell, International Repre-
sentative
Philip Colaiacovo, Field Editor
Don Tell, News Editor
Bill Quirk, Editor
Robert C. Atherton, Editor
Frank R. Dupuy, Publisher
James Palmer, Executive Editor
Emory Lewis, Editor
Miss Vadna Dibble, Restaurants Editor
Charles Bienbeck, President
Diners' Club
10 Columbus Circle
CI 5-1500
Ebony
1270 Avenue of the Americas
JU 6-2911
Editor & Publisher
850 Third Avenue
PL 2-7050
Elks
386 Park Avenue South
MU 4-5495
Engineering News-Record
330 West 42nd Street
New York New York
971-3249
Esquire
488 Madison Avenue
PL 9-3232
Family Circle
25 West 45th Street
JU
Family Weekly
60 East 56th Street
New New York
YU 6-4800
Field & Stream
383 Madison Avenue
MU 8-9100
Forbes
70 Fifth Avenue
New York New York
OR 5-7500
4
Sam Boal, Editor
Mrs. Adrienne Heller, Assistant Editor
John H. Johnson, Editor & Publisher
Allan Morrison, Associate Editor
Ray Irwin, Syndicate Editor
Robert C. Malone, Associate Editor
Peter Green, Assistant Editor
R.M. Echols, Assistant Editor
Byron Dobell, Assistant Managing
Editor
Richard Joseph, Travel Editor
Robert M. Jones, Editor
Harold 0. Warren, Jr., Managing Editor
Ernest V. Heyn, Editor
Jack Ryan, Assistant Editor
Franklin S. Forsberg, Publisher
Hugh Grey, Editor
Hermann Kessler, Art Director
James W. Michaels, Editor
Ford Times
Ford Motor Company
The American Road
Dearborn, Michigan
Fortune
Time and Life Building
Rockefeller Benter
JU 6-1212
Gentleman's Quarterly
488 Madison Avenue
PL 9-3232
Glamour
MU 9-5900
Good Housekeeping
co 5-7300
Harper's Magazine
49 East 33rd Street
MU 3-1900
Harper' s Bazaar
572 Madison Avenue
PL 1-2100
Hearst Magazines
959 Eighth Avenue
co 5-7300
Holiday
666 Fifth Avenue
PL 7-3600
Host
19 East 48th Street
EL 5-5750
5
F.W. Fairfield, Manager, Consumer
Publications
Mrs. Seville Osborne, Editorial
Everett Mattlin, Editor
Mrs. Kathleen Aston Casey, Editor-
in-Chief
Miss Gael McManus, Executive Assistant
to Editor
Wade H. Nichols, Editor
John B. Danby, Managing Editor
John Fischer, Editor-in-Chief
Russell Lynes, Managing Editor
Nancy White, Editor
Jane Gray, Assistant Fashion Director
John A. Clements, Director of Publicity
Ted Patrick, Editor
Louis F.V. Mercier, Picture Editor
Albert H. Farnsworth, Asst. to Editor
Peter Lyons, Writer, (contact by mail
only at home a d d r e s ~ :
New York, New York
Miss Rosemary Haywood, Editor
.

House Beautiful
572 Madison Avenue
PL 1-2100
House & Garden
MU 9-5900
Industrial Design
18 East 50th Street
New York, New York
PL 1-2626
Industrial Photography
200 Madison Avenue
MU 6-3100
Jet
JU 6-2911
Ladies' Home Journal
666 Fifth Avenue
956-4000
Life
Time & Life Building
Rockefeller Center
JU 6-1212
Long Island Entertainer
532 Willow Avenue
Cedarhurst, Long Island, New York
CE 9-7000
Long Island Magazine
100 Benkert Street
Bethpage, Long Island, New York
py 6-4251
Look
488 Madison Avenue
MU 8-0300
6
Elizabeth Gordon, Editor
Harriet Burket, Editor-in-Chief
Judith Newman, Architectural Editor
Miss Ann Ferebee, Senior Editor
Miss Nina Hamilton, Associate Editor
Miss Mary MacNeil, Assistant Editor
Mitchell Badler, Editor
John J. Johnson, Editor
Hubbard H. Editor
Miss Jean Anderson, Managing Editor
Miss Diana Durham, Field Representative
Edward K. Thompson, Editor
Don Underwood, Associate Editor
Hugh Moffet, Assistant Managing Editor
Bernard Quint, Art Director
Miss Janet Mason, Editorial
Miss Dolores Klaich, Editorial
Jerry Brill, Publisher
Mark Smith, Managing Editor
Daniel D. Mich, Editorial Director
Gereon Zimmermann, Editor
Patricia Coffin, Special Department
Allen Hurlburt, Art Director /itor
John Peter, Living Editor --
Charles Crandall, Assistant Art Direc-
tor
Mademoiselle
MU 9-5900
Management Review
American Management Association
1515 Broadway
JU 6-8100
McCall's Magazine
230 Park Avenue
MU 6-4600
Mechanix Illustrated
67 West 44th Street
MU 2-3606
Modern Bride
1 Park Avenue
New-York 16, New York
OR 9-7200
Modern Steel Construction
American Institute of Steel
Construction, Inc.
101 Park Avenue
MU 5-7374
Motor Boating
959 Eighth Avenue
co 5-7300
National Geographic
16th and M Streets, N.W.
Washington 6, D.C.
N.Y. Office: 630 Fifth Avenue
JU 6-7171
Newsweek
444 Madison Avenue
HA 1-1234
7
Mrs. Betsy Talbot Blackwell, Editor-
in-Chief
Vivienne Marquis, Editor
John Mack Carter, Editor
Mrs. Selma Robinson, Senior Editor
William L. Parker, Editor
Alexandra Potts, Editor-in-Chief
L. H. Gillette, Assistant Executive
Vice President
Walter R. Juettner, Editor
Melville Bell Grosvenor, President
& Editor
Frederick G. Vosburgh, Associate
Editor
Harley McDevitt,Advertising Manager
Osborn Elliott, Editor
Harry Waters, Life & Leisure Editor
Robert Cohen, Editorial Assistant -
Photographs
New York Construction News
342 Madison Avenue
MU 7-1083
New York Herald Tribune Magazine
230 West 41st Street
New York, New York
PL 6-4000
New York Times Magazine
229 West 43rd Street
LA 4-1000
New Yorker
25 West 43rd Street
ox 5-1414
Pageant
LE 2-9050
Parade
733 Third Avenue
TN 7-1100
Parents' Magazine
52 Vanderbilt Avenue
MU 5-4400
Pictorial Living
New York Journal-American
220 South Street
co 7-1212
Popular Gardening & Living Outdoors
383 Madison Avenue
MU 8-9100
Popular Mechanics
New York, New York
MU 8-8500
Tom Hogarty, Managing Editor
Sheldon Zalaznick, Editor
Lester Markel, Editor
Michael O'Keefe
Sam Falk
William Shawn, Editor
Miss Susan Lardner
John Brooks
Howard Cohn, Executive Editor
8
Mrs. Helen Nelson, Feature Editor
Miss Ann Sembower, Assistant to the
Editor
Warren J. Reynolds, Assistant Publisher
Mrs. Rosalind Massow, Editor
Edward Kiester, Feature Editor
Neil Ashby, Associate Editor
Mrs. Mary E. Buchanan, Editor
Mrs. Lucille Kirk, Metropolitan Re-
gional Editor
William A. Levinson, Executive Editor
Ralph Mahoney, Associate Editor
Miss Mary O'Brien, Editor
Miss Ruth Peters, Garden Editor
Don Dinwiddie, Editor
John McNeel, Science Editor
Popular Photography
1 Park Avenue
OR 97200
Popular Science
MU 7-3000
Printers' Ink
635 Madison Avenue
New York, New York
MU 8-7500
Promenade
40 East 49th Street
MU 8-4755
Reader's Digest
Pleasantville, New York
914-RO 9-7000
Redbook
230 Park Avenue
MU 6-4600
Reporter
660 Madison Avenue
TE 2-8800
Rockaway Review
Chamber of Commerce Building
Far Rockaway 91, New York
Rotarian
1600 Ridge Avenue
Evanston, Illinois
Davis 8-0100
Safari
New Center Illustrators
757 Third Avenue
New York, New York
421-1420
9
Miss Betty Brown, News Editor
Robert P. Crossley, Editor
W.W. Morris, Associate Editor
James M. Liston, Executive Editor
John Whiting, Publisher
Richard Bruner, Executive Editor
Miss Susan Whalen, Associate Editor
Mrs. Clarissa deVillers, Editor
Hobard Lewis, Executive Editor
Ira Wolfert, Writer, Lake Hill,
New York
Robert Stein, Editor
Florence Somers, Entertainment Editor
Martin Cohen, Writer, contact at home:
455 East 14th Street, New York
Max Ascoli, Editor and Publisher
Allan Wolpert
Karl K. Krueger, Editor
Elliot H. Cleary, Assistant Editor
Joan Brinster

Saturday Evening Post
666 Fifth Avenue
956-4000
Saturday Review
25 West 45th Street
JUi 2-0220
Scholastic Magazines
50 West 44th Street
TN 7-7700
Science Digest
PL 7-5020
Science & Mechanics
505 Park Avenue
PL 2-6200
Science Today
Majestic Publishing Co.
299 Madison Avenue
New York 17 , New York
Seventeen
320 Park Avenue
PL 9-8100
Show
PL 2-6161
Sports Afield
co 4-7300
Sports Illustrated
Rockefeller Center
JU 6-1212
10
Donald McKinney, General Articles
Robert Johnson
William Ewald
Norman Cousins, Editor
Horace Sutton, Travel Editor
Miss Patricia Coleman
Bruce Frisch, Assistant Editor
Dan Cohen
Willard Sanders, Editor
Herbert Leavy, Vice President & Editor
Richard Berger
Enid A. Haupt, Editor and Publisher
Mrs. Ruth Whitney, Executive Editor
Frank B. Gibney, Publisher
Ted Kesting, Editor
Sidney L. James, Publisher

Stars & Stripes
641 Washington Street
WA 4-1000
Sunset Magazine
MU 2-7230
Theatre .i\rts
ox 7-5494
This Week
ox 7-5500
Time
Rockefeller Center
JU 6-1212
Town & Country
572 Madison Avenue
PL 1-2100
Travel Agent
2 West 46th Street
JU 2-0081
Travel Trade
139-141 Spring Street
wo 6-4284
Travel Weekly
424 Madison Avenue
PL 5-2400
TV Guide
LT 1-9100
11
Walter Hennessy, Assistant Editor
Hal Mathis, Editor
Alexander Ince, Editor and Publisher
William I. Nichols, Editor and Publisher
Leslie Lieber, TV Editor
Mrs. Roberta Ashley, Picture Editor
Ralph Stein, Automobile Editor
Ray Alexander, Editor
Otto Fuerbringer, Managing Editor
James Keogh, Assistant Managing Editor
Cranston Jones, Time Editorial
Henry B. Sell, Editor
Eric Friedheim, Editor and Publisher
Fred Baum, Contributing Editor
Tom O'Connell, Managing Editor
Martin Deutsch, Managing Editor
Bob Stahl, Editorial Bureau Chief
True Magazine
67 West 44th Street
MU 2-3606
u.s. News & World Report
45 Rockefeller Plaza
CI 6-3366
Vogue
MU 9-5900
Woman's Day
67 West 44th Street
MU 2-3606
Where Magazine
CI 6-9240
Yachting
MU 9-0715
12
Douglas S. Kennedy, Editor
Glenn Nixon, New York Regional Editor
D.iana Vreeland, Editor-in-Chief
Pamela Colin, Copy Writer
Eileen Tighe, Editor
Kirk Wilkinson, Art Editor
Sidney Bielfield, Publisher
Critchell Rimington, Editor
January 31, 1964
WF 4-6543
SPECIAL MAGAZINE REQUESTS SERVICED
September 1963 - January 1964
The enclosed is a roster of over 300 magazines, supple-
ments, trades or house organs which have been given special atten-
tion by the Magazine Office in the last four months alone.
Briefings and editorial-writer-photographer conferences
including the model room briefing, tour of the grounds, luncheon
and interviews with various Fair officials and exhibitors, and
preparation of an information kit, tailored to the special require-
ments of the visiting publication are among the services r e n ~ e r e d .
These are followed by numerous return visits, reports, interviews,
on-site photography, the intensive research required for special
issues, and visits to the offices of many of the publications.
In addition to the story-development sessions, the maga-
zines on the list have been regularly provided with detailed in-
formation on every exhibit and, in many cases, round-ups and fea-
tures especially written for their publications.
All of this is in addition to our normal distribution
of releases, pictures, reports and feature material to an expand-
ing international magazine mailing list.
January 31, 1964
WF 4-6543
SPECIAL MAGAZINE REgUESTS SERVICED
(September 1963 - January 1964)
AMERICAN ENGINEER
ARCHITECTURAL & ENGINEERING NEWS
AMERICAN BUILDER
ARGOSY
ARCHITECTuRAL BEACON
AMERICAN HERITAGE
AETNARAMA
ADMINISTRATIVE MANAGEMENT
AWVS N.Y. Unit
AWAKE!
ADVERTISING & SALES PROMOTION
AMERICAN MOTOR NEWS
AMERICAN EXPRESS
ART IN AMERICA
AMERICAN SEATING
AMERICA
ARCHI.TECTTJRAL RECORD
AUTOMOTIVE FLEET
ART DIRECTION
AQ''ARI".M
AMERICA'N BANKER
AUTOMOBILE LEGAL ASSOCIATION
AMERICAN MOTORIST
ALL FLORIDA
ALABAMA TRUCKER
ARCHITECTURE INTELLIGENCE ASSOC.
AIR CO
AUTOMOBILE CLUB OF RHODE ISlAND
AIR REDUCTION CO.
AMERICAN IMPORT & EXPORT BULLETIN
ALUMINLM CO. OF AMERICA
AMERICAN INSTITUTE OF AERONAUTICS & ASTRONAUTICS
AIRCRAFT OWNERS PILOT ASSOC.
BUSINESS
NATIONAL RED CROSS
FORUM
AIR TRAVEL
OBSERVOR
AMERICAN GIRL
ARCHITECTURE '63
ASIA MAGAZINE
BELL OF PENNSYLVANIA
BETTER HOMES & GARDENS
S SHIPPER & FORWARDER INC.
rr::LDING CONSTRUCTION
BON APFETI.r
2

BOY'S LIFE
BUSINESS WEEK
BAPTIST PRESS
B & H ASSOCIATED
G .M. ~ S F O R D CO.
BEAVER COUNTY MOTOR CLUB
BINDER & DUFFY
BURROUGHS CLEARING HOUSE
EARL ~ O N PUBLICATIONS
BRONX BOARD OF TRADE
COMMERCIAL CAR JOURNAL
CATHOLIC DIGEST
COUNTRY WOMEN'S LEAGUE
CANDY INDUSTRY
CONTRACTORS ELECTRICAL EQUIPMENT
CHILDREN' S VOGUE
CARE, INC,
CHEMICAL WEEK
CHILDREN'S PLAYMATE
CAMERA 35
CATHOLIC LIVING
CONSTRUCTIONEER
COURIER-LIFE PUBLICATIONS
COMPASS
COLUMBIA RECORD CLUB
CONTINENTAL
COPY DESK FLASH
CITY DIRECTORY PUBLISHERS
CONCORD COUNSELLORS
CHRISTIAN HERALD
COED
COMPLETE GUIDE TO NEW YORK CITY
CONTRACTOR
CORONET
CHANGIN(V TIMES
CURRENTS
CAMPING GUIDE
COSMOPOLITAN
CUE
CIVIL EDUCATION SERVICE
CONCRETE PRODUCTS
CRITIC
CONSTANCE
COUNCIL FOR RELIGION IN INDEPENDENT SCHOOLS
COUNTRY WOMAN' S LEAGUE
DISCOVERY
DAYTON NEWS
DEE JAY PRODUCTIONS
DATAMATION
DRAKE AGENCY
DETROIT FREE PRESS
ESQUIRE
EXHIBITION NEWS
EATON NEWS
E'ffiYL NEWS
ECHOES
ENGINEERING NEWS-RECORD
ELECTRONIC NEWS
EXTENSION
ELEGANT
EASA NEWS
ELECTRONIC DESIGN
EDITOR & PUBLISHER
ELKS
EASTERN AIR LINES
EDITOR'S DIGEST
ENCYCLOPAEDIA BRITANNICA
FAMILY CIRCLE
FLINTKOT CO.
FORTUNE
FINANCIAL EXECUTIVE
F A M O : ~ ~ S ARTISTS
FARM JO::RNAL
FEMME-LINES
FAST FOODS
FEDERAL RESERVE BANK
FAMILY WEEKLY
FUEL OIL NEWS
FORD TIMES
FLYING
FEDERAL PACIFIC ELECTRIC CO.
CHARLES FRANK PUBLICATIONS
FEMME CHIC - MADAME - VINGT ANS
GLAMOUR
GROWTH STOCK LETTER
GOOD HOUSEKEEPING
GM OVERSEAS
GUIDE TO BROADWAY & THE FAIR
GENTLEMEN'S QUARTERLY
VICTOR GRUEN ASSOC.
GUILD GUIDE
GIFT & ART BUYER
GREAT NORTHERN RAILROAD
EDWARD GOTTLIEB & ASSOC.
GUIDE MAGAZINES GROUP
GRADE TEACHER
GALLAND ADVERTISING AGENCY
GUIDER
GUIDE TO NEW YORK
GRAPHIC MAGAZINES
HOLIDAY
HAIRSTYLES INTERNATIONAL
HUDSON VIEWS
HARPER Is BAZAAR
HEATING, PIPING & AIR CONDITIONING
HAIRSTYLING
HOME FURNISHINGS DAILY
HARDINGE HERALD
HOME & HIGHWAY
HAIRE PUBLISHING CO.
HI VIAY
HOST HAYDEN PUBLISHING CO.
HOUSE & GARDEN
HONOLULU ADVERTISER
HI FIDELITY
IMPRESARIO
INDUSTRIAL DESIGN
INDUSTRIAL WORLD
INTERNATIONAL FLAVORS & FRAGRANCES
INSTITUTIONS
INTERAVIA
INVESTMENT DEALERS DIGEST
IRON AGE METAL WORKING
INFORMATION PLEASE A ~ C
INTERCOM
INTERNATIONAL BROTHERHOOD OF MAGICIANS
JETAGE AIRLANES
JOURNAL OF COMMERCE
JOURNAL OF AMERICAN INSURANCE
JAPAN AIRLINES
JOB ENGINEERING NEWS
JOURNAL OF PLUMBING, HEATING & AIR CONDITIONING
KELLY SMITH
KLM ROYAL DUTCH AIRLINES
KEY t.
KNICKERBOCKER NEWS
KING FEATURES
KELLY- NASON
KONTINENT
LADIEs' HOME JOURNAL
LOOK
LIFE
LONG ISLAND
LONG ISLAND ENTERTAINER
LIFE INSURANCE COMPANY OF VIRGINIA
LONG ISLAND TRUST COMPANY
LA PRENSA
LYKE
LEDGER
W. WARE LYNCH
MENSWEAR
MOBILE HOME JOURNAL
MECHANIX: :ILLUSTRATED
MCCALL's MAGAZINE
METROPOLITAN SUNDAY NEWSPAPERS
MATURE YEARS
MADISON AVENUE
MODERN RAILROADS
MERKLE PRESS
MAGAZINES FOR INDUSTRY
MEDUSA MIRROR
MOBIL TRAVEL GUIDE
MANHATTAN EAST
MARKETS & INTERNATIONAL FAIRS
MOTORLAND
MOTOUR
DOUGLAS MARSHALL PRODUCTIONS
MEDICAL WORLD NEWS
MURRAY HILL NEWS
MOTOR CLUB NEWS
MY WEEKLY READER
}W)EMOISELLE
MASCULINES
MOBILOIL
MUSICAL AMERICA
MAINLINER
MENU
MASONIC JOURNAL
MONSANTO
MODELS & MODELERS WORLD
MODERN MATURITY
MUSEOLOGIST
MACLEAN'S
NEW YORK STATE COUNTY HIGHWAY SUPT' S ASSOC.
NATIONAL GEOGRAPHIC SOCIETY
NEW YORK TIMES SPRING CHILDREN'S FASHION SUPPLEMENT
NEW YORK STATE NURSES ASSOC.
NEW YORK VISITORS REPORTER
NEW YORK STATE DEPTo OF C ~ E R C E
NEW JERSEY BELL
NORTH AMERICAN NEWSPAPER ASSOC.
NEWSPAPER INSTITUTE OF AMERICA
NATIONAL ASSOC. OF ACCOUNTANTS
NEWS FRONT
NEBRASKA EDUCATION NEWS
NEW!
NEW YORK CITY NEWSLETTER
NEW YORK PORT HANDBOOK
NEWS ILLUSTRATED
NATIONAL JEWELER
NATIONAL POLICE OFFICERS ASSOC.
NATION'S CITIES
NATIONAL TRADE PRESS LTD.
NATIONAL ASSOCIATION OF MANUFACTURERS
NEW YORK (NijY. HERALD TRIBUNE MAGAZINE)
NEW YORK- USA
NATIONWIDE MOTOR CLUB
NEWSWEEK
NEW YORKER
NORTH SHORE JUNIOR LEAGUE
NEW YORK DAY BY DAY
OUTDOOR ADVERTISER
ORLANDO DAILY NEWSPAPERS
ORGANIZATION ADVISER
OFFICIAL AIRLINES GUIDE
OLDSMOBILE ROCKET: CIRCLE
POPULAR SCIENCE
PAINTER & DECORATOR
PICTORIAL LIVING
PAGEANT
PRACTICAL BUILDER
PENNSYLVANIA OBSERVER
PROGRESSIVE GROCER
PLAYBOY
PYRAMID PUBLISHING CO.
PLUMBERS & STEAMFITTERS
PAN AMERICAN WORLD AIRWAYS
PLAYTHINGS
PROCTER & GAMBLE
PATENT TRADER
PARENTS'
PHILADELPHIA TEACHERS CREDIT UNION
PRODUCT ENGINEERING
G$GE A. PFLAUM INC.
PUBLISHER'S WEEKLY
PHILADELPHIA SUNDAY BULLETIN
PREISS & BROWN
PICTORIAL
PITTSBURGH COURIER EXPRESS
PRODUCTION
POPULAR PHOTOGRAPHY
POST BOX
PLASTERING INDUSTRIES OF SEATTLE
PROFIT PARADE
POPULAR GARDENDG & LIVING OUTDOORS
PULP AND PAPER WORKERS
POPULAR MECHANICS
PUPPETRY JOURNAL
PACIFIC COAST VIKING
PARADE
POWER PRINTING
PINE PUBLICATIONS
PROMENADE
PARIS MATCH
QUALITY GROCER
QUICK FROZEN FOODS INTERNATIONAL
QUALIFIED
LESTER CREATIVE GROUP
RX HEALTH
' READER I s DIGEST
. ROCKAWAY RE:IEW
RUDER &

f'
7
r NEWSREEL WORKING PRESS ASSOC. ANNUAL
RADIO Yl
REPORTER
REGISTER READER
RECREAf:i:O\

RECREATION MANAGEMENT
RAJO PUBLICATIONS
RETIREMENT COUNCIL
RELIGIOUS NEWS SERVICE
SATUBDAY EVBNitiC POST
SHOW
STEELWAYS
SEVENTEEN
..
STE$J. NEWS
t'
SMALL WORLD
SUNSET
SCAPULAR
SCHOLASTIC MAGAZINES
SHOW BUSINESS
' SPINNING WHEEL
SAFARI
SIXTH ARMOURED DIVISION ASSOC.
STEEL PIPE NEWS
SATURDAY REVIEW OF LITERATURE
SIMPLICITY FASHION
SOUND IDEAS
SCIENCE FORTNIGHTLY
STARS & STRIPES
STRENGTH & HEALTH
SCIENCE TEACHER
SOCIETY OF PLASTICS ENGINEERS
SCOUTING
SLOCUM PUBLICATIONS
SPORTSMAN'S HANDBOOK
SWEET'S CATALOG SERVICE
SCIENCE DIGEST
SCIENCE TODAY
STANDARD EDUCATION SOCIETY
SELECT
STEEL INDUSTRY ADVISORY COUNCIL
STEIN PRINTING CO.
SIGNATURE
SOUVENIRS & NOVELTIES
STATE TEACHERS MAGAZINES
SPECIFYING ENGINEER
SHELL NEWS
SAFETY ENGINEERING
SAFETY MAINTENANCE
SOUTHERN BAPTIST CONVENTION
SOCIETY OF TRAVEL WRITERS
STERN
SUBURBIA TODAY
TOURIST COURT JOURNAL
TRAVEL INTERNATIONAL
TRAVEL AGENT
TEEN SCENE
TRAVEL WEEKLY
TRAILER TOPICS
TEAM
TRAVEL HANDBOOK
TELEVISION AGE
TRAVEL REPORT
THREE SONS PUBLISHING CO.
'TEEN
TRUE
THEATRE ARTS
TIME
TELEPHONE REVIEW
TOWN & COUNTRY
TV GUIDE
THIS WEEK
TOWERS
TODAY' S HEALnl
TRUCKER' S ADVISER
TRAVELRAMA
TRAVEL POWER, INC.
U.S. DEPT OF COMMERCE
u.s. LIFE INSURANCE CO.
u.s. CAMERA
UNITED BUSINESS PUBLICATIONS
USIA
U.S. NEWS AND W O R ~ REPORT
UNITED CHURCH BOARD FOR HOMELAND MINISTERS
UNICO BULLETIN
UNITED INTERNATIONAL PROPERTY
USTS
VOGUE
VOLUME FEEDING
V.F.W. MAGAZINE
VARlET CLUBS INTERNATIONAL
VENTURE
VECTOR
\VARIETY STORE MERCHANDISER
WHERE
w. VA. DEPT OF COMMERCE
WALKER & CO.
WHAT:.TO .. DQ IN WESTCHESTER
WRITERS' DIGEST
WORLD PRESS INSTITUTE
WOMAN'S DAY
THE WESTSIDER
WESTCHESTER WOMEN'S CLUB
WOMEN WORLD WAR VETERANS
WOOL CARPETS OF AMERICA
WOMAN Is WORLD
WELDING ENGINEER
WAR/PEACE
YOUTH
YACHTING
YOUTH FOR CHRIST
FOREIGN PUBLICATIONS
KRISHNAYYA'S JOURNAL India
FERRONALES - Mexico
BUSINESS TRAVEL - England
NAFTILIA-SHIPPING - Greece
MARIE-CLAIRE - France
STAATS HEROLD - Germany
DIGEST - England
GOOD HOUSEKEEPING - England
NOVITA - Italy
I.A HACIENDA
THIS WEEK IN TOKYO - Japan
OFICE-EDICIONES PUBLICIDAD - Spain
PUBLICATIONS - Latin America
WERK
HABLEMOS
EUROPA-WERBUNG - Germany
JEWISH REVIEW - England
TOWN & COUNTRY - Eng land
SCANDINAVIAN TIMES NEWSMAGAZINE
STICHTINGsBOUW - Netherlands
NOVEDADES - Mexico
MAINICHE - Japan
BUILDING WITH STEEL - England
CHW ROLES & ASSOC. - England
CASHEW JOURNAL - India
SHELL AVIATION NEWS - England
DUBLIN HERALD - Ireland
SEMANA DE LA PRENSA
ESTADOS UNIDOS
BRAZIL CHAMBER OF C O ~ R C E
PUBBLICITA E VENDITA - Italy
JUQANTAR - India
ARET RUNT - Sweden
INGENIERIA INTERNACIONAL CONSTRUCION
U N 1 S P H E R E 01801
2/64-R3
II
FLUSHING 52, N.Y. TELEPHONE AREA CODE 212-WF 4-1964 CABLE ADDRESS "WORLDSFAIR"
PEACE THROUGH
lo_. UWDCRITAHOING __ ..
~ .................
NEWS:
REFER INQUIRIES TO:
Peter McDonnell
Jerome Edelberg
Joyce Martin
FOR IMMEDIATE RELEASE:
-
WF 46531
WF 46541
- WF 4-6543
ROBERT MOSES
PRESIDENT
February 1 1964
1
Feb. 7 --- An agreement was concluded
this week between representatives of India
1
Japan. Spain, Switzerland
and Tunisia -- among the nations which will operate restaurants in
their pavilions at the Fair -- and the New York World's Fair Food,
Beverage and Service Employees Union
1
Local 1000, an affiliate of the
Hotel and Restaurant Employees and Bartenders International Union,
AFL-CIO.
The agreement provides that the prevailing wages and conditions
in the City will apply to all nationals who come to this country for
employment in World's Fair pavilions, representing their nations
....__ _________ ------ .. -------------------
The nationals will also be granted hospitalization and medical
protection. The Union has agreed
1
in addition. to furnish such
supplemental help in the restaurants as may be required by the inter-
national restaurants. Membership in the Union is available to
nationals involved in staffing the restaurants.
Edward c. Maguire, Labor Relations Counsel to the Fair
1
announced
that letters or approval for the granting of visas to 595 nationals or
the five countries have been issued with the consent or the Union.
American Consular Offices in the respective countries, under State
Department regulations, are required to grant visas on the presenta-
tion or such letters.
The agreements signed also provided for procedures to be followed .
for the resolution of disputes that may arise. Any arbitration neces-
sary for this will be conducted by the Honorable William O'Dwyer.
former mayor of the City of New York.
FROM: Wm. J. Donoghue Corporation
10 Columbus Circle, N. Y .C.
- more -
2/64R3.
- 2 -
Attending the luncheon meeting at the Fair's Administration
Building were Suchil Kakar, N, Y. representative for the India
Pavilion; Ktyoshi Maletta, President of the Japanese Exhibitors Associa-
tion; Coldualdo Director of Restaurants for the Pavilion of
Spain; Marcel R. :OUriaux, President of Swiss Inc . , and John
Stern, Manager or the Tunisia Pavilion. Representing the union were
Julius Press, International vice president or the Hotel and Restaurant
Employees and Bartenders International Union who has been especially
assigned to oversee the World's Fair operation. Art president,
and A. Specht, secretary-treasurer of Local 1000. All representatives
ot the foreign restaurants spoke briefly and expressed their gratifica-
tion as to the agreements that had been reached and their appreciation
of the smoothness and speed of the handling.
Judge Maguire said indications are that more than foreign
nationals will be employed in twenty-nine restaurants which will be
operated by the foreign exhibitors at the Fair. He also estimated
that domestic restaurant operators at the Fair will employ more than
10,000 American workers.
# # #
UNISPHENite Ot!UII
F'LUSHING 52. N.Y. TELEPHONE AREA CODE 212 WF 41964 CABLE ADDREss''WORLDSFAIR"
PUCE THROUGH
lJNOE .. STAHDINO
ROBERT MOSES
PNISIDINT
-.t,__ .. 8--....
Mr. Edwin L. Weisl, Jr.
912 Fifth Avenue
New York, New York
Dear Ed:
February 7, 1964
e)'
The attendance of the President at the Fair opening
on April 22nd as the principal speaker seems on the basis of
Mr. O'Donnell's last letter to have been resolved, and we
must now assume that he is not coming. This leaves open
only the question whether he will send a letter to be read by
someone else representing him.
I take this opportunity to thank you again for all you
have done and for your willingness to take time to bring about
a different conclusion. It's too bad, but there it is. The
Fair, like any other show, must go on.
Cordially,
- ~ - - - ~ ~ ~ - - - - - -
President
RM:MR
75 CAYS TO OPENING DAY
PARENTS TEACHERS ASSOCIATION OF P.S.
THE FLUSHING MANOR SCHOOL
16315 21st AVENUE, WHITESTONE 57, N. Y.
Henerable Paul ScreYane
City Hall
New York City-, N. Y.
Dear Sir:
February 8, 1964
We pretest the limitatien en the size
ef schtol grups, visiting the Fair, te twenty five
soheel children and the teacher. Since most classes
oer-sist t five children er more, the restric-
put en redu rates for does net reflect
a true price ef 25 pe ohild, as premised by the
Worlds Fair Corporation nd as requested by the Mayor.
We feel that these }_tr.a. ahettld be rged te thirty
five oh a in order t accemedate
rity ef classes in the New Yerk City scheel
system.
We seriously expect this letter to be taken
inh bmediate oonsideratien, so that the existing
situation can be remedied in the interest of all
concerned.
Re speot1'ully,

.Tane Cerde
Cerrespending Secretary
Oepies tf this letter have been sent te
Mayer Rebert F. Wagner Henorable Seymour Beyers
Honorable Marie Carielle Honorable Jeseph Medugne
Robert Moses t.I. Star Jnarnal
New York World Telegram & Sun
..
UNISPHER
11
CIO&I
[I
_ _y_ RK WORLD'S FAIR 1964-1965 CORPORATION
_),H'fERNAT NAL EXPOSITION AT FLUSHING MEADOW PARK
/FLUSHING 52. N.Y. TELEPHONE -AREA CODE 212- WF 4-1964 CABLE ADDRESS "WORLOSFAIR"

ROBERT MOSES
February 12, 1964
URGENT
MEMORANDUM TO PAUL SCREVANE
FROM ROBERT MOSES
I would like to see you soon.
Could you make it Monday breakfast at the Fair
at 9 or 9:30 or Tuesday lunch?
Following are matters I want to take up:
1. Fair matters, including operung day cere-
monies. Shea Stadium pre-Fair opening. Also
proposed City Building ceremonies.
2. Hall of Science progress.
3. Post-Fair Park bills.
4. Arterial. Proposed Lower Manhattan solu-
tion.
5. National Public Works meeting.
PRESIDENT

President
RM:MR
-..!...- .. @---
70 DAYS TO OPENING DAY
,_.
-,
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. -- -- - --. --
733 THIRD AVENUE e NEW VORK
(\.
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Hi:
You are interested in
World's Fair 1964-65.
17,
)
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I think you will be interested in the
story in the attached issue of Parade
on pages 18 and 19.
This will go into more than 12,250,000
homes through 73 great newspapers all
over the United States.
'Parade will also produce a special
Worlds Fair issue on April 5, 1964.
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THE LAST OF
THE BIG
WORLD'S FAIRS
I
f you're among the 70 million Americans who will
attend the 1964-5 World's Fair, take a good look
around. Its global wares and wonders go on view at
Ne:v York City's Flushing Meadow Park next April
22. There will be an implausible array of futuristic
structures sheltering exhibitions nf the earth's most
dynamic skills, thrilling talents and irreplaceable
treasures of painting and sculpture.
And the like of it may never be seen again.
The photos on these pages depict the pre-opming
fair scene. Spikes, slabs, discs, bars, cones and a hun-
dred other shapes that form parts of exhibit pavilions
poke skyward. Twelve thousand workers scurry to
finish nearly 150 buildings and fill them with stun-
ning displays or service facilities. Some 60 countries,
24 .states and scores of industrial firms will strive to
see that the world long remembers what they do here.
In nearly every case, these figures surpass those of
any previous exposition.
Officials arc calling it history's $1 hillion fair.
.\no few uf them can envision its being duplicated in
the foreseeable future, because:
It is unlikely lhat such an immense total invest-
ment could be attracted a second time. City, state and
'federal governments alone are spending nearly S I 75
million for various purposes. Exhibitors will add half
a billion. Fair Controller Erwin Witt says the total
expenditure is more than twice that of any previous
world show.
It's hard to imagine a fair of such magnitudl
an-ywhere but in New York City, with its l'Oill'l'ntra-
tions of population, wealth and transportation links.
,\nd the fair's big, convenient site won't he available
after 1965. Profits will be used for full development
of Flushing l\leadow Park.
Only a man like Fair President Rolxrt i\lnsts,
master builder of bridges, expressways, power dams
and parks, could cause such a Slll'Ctade to rise from
bare ground. And onh a !\loses could attract such a
brilliant cabinet of generals, diplomats, l'ngincers,
administrators and salestnl'n, each knowing his joh
will evaporate after 196'i.
The immensity of this fair and thl
ncss of its key rcpnsentatin:s alone hurd price
cultural and historkal possessinm from the \'atkan.
famous museums and national anhi\'es.
TROUBLE AHEAD FOR 1967
An effort to organi1.c a world's fair for optning in
1967 at Montreal alrcad\' h.1s rnwuntnl'll
dillkultics in such major artas a' location .tnd
top management.
"It will ne1er he done again," in the lllll''JIII\ tK"al
opinion of William E. l'otll'r, th1 f.tir\ l'Xn
utive \ire-president and mnstnll'tion expnhtn .. 1
retired major general of thl' :\rrm Fngimns.
"Money-wist, l'\'C dom biggl'r things," Jcdares
18
Potter, who's a brisk 58. "But I've never had a project
of this great sin on stll'h a small pine of land, and
with no delay permitll'd one l'aused by an act
of God."
To make it truly a world evcnt and draw in the new
high of 60 nations (the earlier Nl'l\' York cvimt
drew 50 in 1939, fewer in its second year), Charlls
Poletti, nne-time New York governor who's the fair
1il'e-president in chilrge of International Affairs and
Exhibits, has had awesome obstacles to surmount.
"Ll'l's not forgl't we arc asking l'OUntrks to come
here, pay Tl'llt for lilnd and put up their own build-
ings," Polllti exhorts. "\Vhat international fairs have
en:r done this?
"With manv of the foreign exhibitors," Poletti re-
lates, "it's betn push and push. We had to fight to
get the original 1\lozart manuscripts from Vilnna, the
Dead Sea Snolls from Jordan. great paintinl,!s from
the Prado."
WORLD TRAVELER
To sign up some 60 nations to exhibit in 4'i
pa\ilions, Poletti made several trips around the world.
GM, Ford, Chrysler and other industrial giants
arc stri\'ing to outdo not only one another hut all
prc1ious world's fair exhibits. \Valt Disney-neatcd
rides, 1isual of the past ami future,
sckntifk demonstrations, films and man\' more un-
mmmon attractions arc bl'ing rcadit-d.
The block-square, S I 7 million l'nited States Pa-
\'ilion will bt the most cxpensi\'e this nation has
sponsored at an\' fair. For Commissioner Norman K.
\Vinston, who ha' repnMntcd the l' .S. at world's and
world trade at Potnan, Zagreb, Vienna, Paris,
Uru,sl'is and 1\loscow, "this is m1 gnatest lhallcnge."
Frnm the shons of the p.1rk's 1\!cadow Lakl', a
wholl' l'ommunitl' of entertainment spel'lades will
emit a melodious 'holk In tht I I ,000-scat
amphitfwatl'r, a l'<ISI of 2 'iO will plrforrn in \\'muler-
ti'orld. There'll he mmkal l'llllll'dy in Tlxa, l\lusir
llall. John Hingling :\'nrth will stage '' cirC'us. In
anotlll'r fair sector, skating Dirk Button "ill
prrKlrll'e a million-dollar in
Grcl'hound will prm ide surface in
>rt:rialh 1 ehldts. Thirt1 thou-.md cm-
will 'l'rll' f.lir 1 hitnrs. far mnn than at am
l'arlil'r txpn,ition. will staff thl' t.tting
placn, ranging from pnttilitd hot dog to
I,!OIHilll't rco;taur.rnts.
C.m ''" h ,, c,tt<ltlnmlc comhin;1tion of
11 t',1lth, n"ntn ,.,, impir.ttion, 11 il I .md i nhrn.lt ion.tl
tn npl'rati11n t'H'r hl'"t'
l'mnt m"H'r \!"'''' no11 7'i. H'nlltn-. .tn ,m\\nr
'Oh. tiH"n'll he othn 11orld\ Llir-.." lw 'II',
'" hi., 1 h.1ir .trmmd to sun 1'\' the ri,im: -.tnll
tun' oubidt his 11 indow. "But it\ going to l>t dillindt
to do amthint: lik1 thi' ilgain."
by NEAL ASHBY
Ingenuity of fair exhibits is exemplified
by these dinosaurs, authentically reproduced
for Sinclair and already in their places.
Vast expanse of the exposition is seen
in this aerial view. Bell System pavilion is
under construction in the foreground.
Parade Fob. 2, 1964
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pencil), 310 Coupons. Swank Tie Master, 245 Coupons. Zippo
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Toastmaster Automatic Toaster, 1975 Coupons.
Swing-A-Way Electric Can Opener, 1330 Coupons.
Ekco Roast Slicer, 275 Coupons.
Congress Men's Ski Jacket, 1885 Coupons. Arrow
Skis, 5235 Coupons. Arrow Poles, 1245 Coupons.
Bindings, 1170 Coupons.
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O
ne of the most scandalous and of the
con games being practiced today is growmg at an
alarming rate. Its victims are the nation's 8,500.-
000 widows, who are heartlessly bilked out of sums
nnging from a few dollars to a lifetime's savings by an
ever-growing army of swindlers.
The sitUation has become so serious that postal
inipectorl from all over the U.S. gathered recently
behind closed doors in Washington to decide how to
.... th.
tope wi lt.
According to the Post Office Department, com-
plaints which in 1959 were in the huudreds today
number way up In the thousands. And examination of
the records shows that of the cases lilting the Iiles of
the Special Senate Committee on Aging and the
Federal Postal Inspection Service, more than 60 per
cent involve widows.
sen. George A. Smathers (0., Fla.), Chairman of
the Committee on Aging, estimates that widow-gyp
ping brings In some $100 million annually. "In many
cases widows have been left with substantial amounts
__ of property
1
".says sen. Smathers, ''111ey can be easily
located, simply by reading the obituary pages. Because
they are lonely and in need of affection-and have
little if any business experience-they make an easy
target for the wily con man."
Says Chief Postal Inspector H. B. Montague, ''The
person who makes a practice of cheating widows is the
lowest of the low and must be brought to justice."
There are. at least a thousand different ways of gyp-
ping widows. The funeral is hardly over before the
first of the sharpies move in-usually tradesmen
claiming that the deceased husband had ordered, and
not paid for, a present for his wife, ranging from a
piece of costume jewelry to an expensive fur coat.
More virulent, however, are the longterm swindlers,
who seizti on the widow's yearning for income or
to cheat her over a period of years.
The molt extensive of their schctnes is the fraudu-
lent "work at home" come-on. This swindle, which is
also often directed at other lonely persons, usually
begins with an enticing ad. "Are you interested in
making from $8 to $20 a week?" it reads. "Work at
home in your spare time. No selling."
The victim is often persuaded to buy an expensive
piece of equipment, such as a sewing or knitting ma-
chine, with the promise that the product she turns out
will be purchased by the company. But, on the pretext
that the product does not meet the company's stand
ards, the finished articles are rejected. When she
becomes disillusioned and wants to quit the whole
thing, she finds that her contract has been sold to a
finance company and she has to pay, without recourse.
PROFITS AI DIORMOUS
For example, the StrickMatador Corp. of Buffalo,
N. Y ., was charged by the Post Office Department with
being the instigator of a nation-wide plot whereby
lmltting machines, imported for about $40, were sold
through dealers to widows and others for $550, in-
cluding finance charges. Since purchasers realized lit-
tle 01' nothiog from their investment, they were
swindled out of more than $5 million.
The king of the workat-home swindlers, before he
was tripped up by postal inspectors, was Nels Irwin,
operating out of Los Angeles. With the help of his
80-year-old stepfather and another associate, Irwin
ertracted some $ 3 million from his victims.
While work-at-home schemes prey upon the widow
with little income, the dance studio racket swindles
the more prosperous. Widows by the hundreds arc
waltzing and mamboing their way to the poorhouSt'.
They are sweettalked, charmed and
Into signing almost unbelievable agreements. Kenneth
B. Wilson, president of the National Better Business
Bureau, _Inc., cited the case of a 71-year-old widow
A heartless
and growing
racket
WIDOW
SWINDLING
by Margo Tupper
who mortgagt.'<l her home to make the final payment to
a dance studio on a number of "lifetime" memberships
totaling $3:!,000. She bought one membership while
in a hospital with a knee injury which made it doubt-
ful that she would ever walk again,lct alone dance.
Some dance studios even sponsor parties at the
home of the widow, who pays all expenses. The real
purpose of the party is to give dance instructors, who
arc primarily saltsmen, a chance to induce her friends
to become lifetime members with a promise of parties
and companionship for the rest of their lives.
Widows also are setups for fraudulent land
schemes. Land which is worthless or nearly so is
often advertised as ideal for building homes. Widows
who want to invest their savings in land for specula-
ti\'e purposes nr simply to build a home for them
selves all too frequently find themsehes the owners _
of c:ostlv but useless property. The sale uf Florida
real esta-te, which at high tide might be two feet under
water, has become something of a national joke. Yet
as as September 1962, a real estate promotet
was sentenced to eight years imprisonment for falsely
ad\ertising swamplands in the Florida E\crglades as
desirable building sites.
Today the land swindlers have moved their opera-
tions to the great Southwest, where millions of acres
of arid desert land remain unsold. Walter F. Mondalc,
Attorney General of Minnesota, told the Committee
on Aging that widows and other elderly people are
being sold lots "situated somewhere in the Arizona
or Ne\ada desert, miles from other communities and at
a price which may run as high as 30 times the actual
value of the land."
Other rackets in full swing arc medical quackery,
matrimonial clubs and phony charities.
Cora Galenti Smith, self-styled "beauty scientist" of
Los Angeles, was found guilty last year on two counts
of mail fraud regarding a facial rejuvenation process.
Her "magic formula" was nothing more than a sttong
solution of carbolic acid, and numerous victims, many
of them widows, were permanently scarred and hor-
ribly disfigured.
Hilmer E. Barnes of Clarinda, Iowa, is now serving
a 1 Ovear stretch for obtaining $16,000 from widows
in 4 different states. Misrepresenting his familY
ground, financial condition, education and age, be
induced women to correspond with him and agree to
marry him. The indictment stated that Hames got the
women to give him money as a '1oan" to establish a
business or through blackmail, by threatening them
with pictures which had supposedly been taken in
compromising situations.
CHECKS FOR TH 'DISABLED'
Last July, a wealthy widow of Delaplane, Va., was
fleeced out of $31 ,000 by 2 men claiming to repre
sent a fictitious organil.ation for disabled Korean War
\'etcrans. After donating $6,000 she was prevailed
upon a few days later to write a check for $12,500 for
construction of a building in which to rehabilitate
\'eterans. Soon aft'er cashing that check the con men
phoned the widow and told her they had spilled ink
on it and asked her to send them another. She did so,
but her chauffeur became suspicious and called bank
officials. They called the police and the men were
arrested.. All the widow got out of the deal was a
bronze statue inscribed, "From the Boys."
To protect against such cases of mail fraud, the
Post Office Department is seeking strengthened laws.
It is augmenting its staff of 75 inspectors with 25
more, who will concentrate exclusively on mail frauds
involving widows.
Une major difficulty is getting swmdle<l to
co-operate in prosecution. 'Widows scream to high
heaven. about a fraud involving a few dollars, but it
is most difficult to get them to testify when thousands
of dollars are at stake,'' says William F. Callahan;
Director of the Mail Fraud Investigations Division of
the U.S. Post Office. "It's largely a matter of pride
and fear that ridicule at having been taken for a
sucker will ruin their community standing."
Mr. Callahan gives this advice to widows: "If JOU
feel that you have been a victim of a swindle, have lost
money or property through deceit, always consider
whether the mails have been used In any way as part of
the deal. If letters or post cards were used, if any cor-
respondence took place between you and the other
person or firm, the federal mail fraud )Jw may have
been violated and the government will investigate.
Bring all details to the attention of your postmaster
who will contact the postal inspector for you."
llME lO
OUIT
11y Courtney Dunkel
ANECDOTE
OF THE WEEK
Bob Hope was asked recently if
be planned to vote for George Mur-
phy, the ex-actor and hoofer who'd
like to be the Republican U. S. Sen-
ator from California. "All I can
say," cracked Hope, "is that like
everybody else in the country, 111
read the papers, hear all the cam-
paign speeches, listen to all the
promises--then 111 draw my own
confusions."
Leadership of fair organization
is provided by Robert Moses,
75, famed builder of public im
provements, speaking above.
Symbol of the 1964-5 World's Fair is the Unisphere,
provided by U.S. Steel Corp. Beneath the
huge globe, construction men confer over plans.
The brains of some of New York
City's most successful executives are utilized in the fair's
executive committee, shown hearing presentation.
DO YOU TAKE
VITAMINS AND
STILL FEEL TIRED?.
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Vitamins alon can't build up
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Because GERITOL contains 7 vita-
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amount of iron needed to build iron-
rich red blood. Just 2 Gunm. tab-
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liquid. contain twice the iron in a
pound of calves' liver! In only one
day, G ERITOt-iron is working in your
Proved By MedicaiTeats: Patients
diagnosed with iron-deficiency
frequently were pale, nervous, irri-
table and easily tired. After patients
took GERITOL daily, doctors re
ported definite clinical improvemeri::.
So when you feel tired, check
with your doctor, and if iron-poor
blood is your problem, take fast
acting GERJTOL e1ery Jay. You'll
feel stronger fast-in just 7 days or
your money back from GERITOL.
Due to iron-deficiency.
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0 coo.
18
I THE BIG RISE IN
e
I WIDOW-SWINDLING
AN IMPORTANT
~ - - - - - - - - - - - - - - - - - - - - - - MESSAGE FROM
Qtbe .iami H e r a l ~ MRS. SARGENT SHRIVER
"\\'alter Scott's
Personality
Parade
Want the facts? Want to spike rumors? Want to learn the truth about prominent personalities? Write Walter Scott, PARADE, 733 Third Ave.,
New York 17, N.Y. Your full name will be used unless otherwise requested. Volume of mail received makes personal replies impossible:
Q. Wlao t.OtJa tits Secret Service ogml in clwrge of
1M Kmnedtl trip llarough DallMP Where CDGI he
Pretldftt Kenned!l toa1 slaotP-J.K..M., Madi-
.,..,WM.
A. Agent Roy Kellerman was riding in the right front
seat of the President's car when Kennedy was shot.
Q. How much mon6f1 luul l1ae film Lawrence of
Arabia lfi4Uk to dateP-Vi Fromme, Tenafly, N.J.
A. Approximately $14,000,000, which is what It
cost to make.
Q. ffHI heard tMI Peter Lawford's wife, Pot, will
dftxm:e him to tiiGITfl Porfirio Rubiroaa. An!l trulla
lo llllllllorri1'-B.R., WGIIaington, D.C.
A. None.
Q. Winllon Chtn'Chfll, who wrote a best-seller, The
Crisis, in 1901-is he the tome Winlfon Churchill of
World War ll fameP-Fiorence Somon, Chicago, Ill.
A. No, the Winston Chwchill who wrote The Crisis
was an American, raised in St. Louis, who attended
the Naval Academy at Annapolis, subSequently wrote
several historical novels.
Q. Wla, wa /aclc Webb,
in charge of TV Ill W amer
Brotlum, fired tJnd n-
pltJced by /tzelc Warner's
IOftoifl.laW, Bill Orr p -
V. Flnaing, BurbtJnk,Colif,
A. Warner, an extremely
difficult man to work for,
was dissatisfied with Webb's record. Warner Brothers
is a studio with a long history of nepotism.
Q, How old il Pope PoulP-Ann Glenn, Zanemille,
Oldo.
A. He is 66.
Q. Mme. Nlau of Soulla
Vietnam toa1 one of the
richelf ladiet in that coun-
try. Did sits ever get her
fortune outP - Ed Swin
nerton, KaiiiiJI City, l<tm.
A. No. Most of her multi-
million-dollar fortune was
in real estate which was
confiscated by the new military regime.
Q. llow old is President
/olamon's wife, and il it
true that sits seetetly buys
her dre/lles in PariiP -
Bertha Franklin, Laurel,
Miss.
A. 1\lrs. Johnson is 51,
buys her clothes domesti-
cally.
Q. How much is Eddie Fillaer'a 11oog from his mor
rioge to Liz Taylor?-Roy Dino, Lm Vegas, Nev.
A. At least a million; more if Cleopatra is a rousing
success.
Q. W tJIJ the John Birch Society in faoor of impeach-
ing the late President K.ennedy?-E.J.F., Salem,

A. In the December 1963 issue of Arnerican Opin-
ion, a monthly magazine published by the John Birch
Society, an article by Charles Tansil asserted that
President Kennedy should have been Impeached for
proposing a disarmament program to the United Na-
tions.
Q. Who said, "A rich man and his daughter are soon
parted"P-Clarence Enfield, Denuer, Colo.
President and Publisher, Arthur H. Motley Editor, Jess Gorkin
A. Frank Hubbard, American newspaper humorist
(1868-1930).
Q. Who devised l1ae first Cf'OIIWOrd puu in tlw
U.S.?-/an Feldman, Philadelphia, Po.
A. Credit is generally given to Arthur Wynne, m
editor of the N.Y. World in 1913.
Q. Why does Mamie
Eisenhawer alwap go
welf cia prifltJie railroad
carP - Heflr!l Tinney,
Urbana,IU.
A. The former First Lady
does not like to 8y.
Q. I saw Geor,;e Hamilton in lhe movie of
Act One, and l1e is awful. Who is respormble for
lliring this babyP-Bernard G., Miami, Fla.
A. He was hired for Act One by Dore Schary.
Q. In how manylfafes ore citiunl under t1w age of
21 aUowed to voteP-Claire Allen, Du Moina, lOWtJ,
A. In 4: Georgia and Kentucky, where the voting age
is 18; Alaska, 19; and Hawaii, 20.
Q. How long hoB Fidel Castro been in fiOIDB' Ia
CubaP-D. N. /ones, Wheeling, W. Va.
A. Five years.
Q. Is JiU St. John
ity.crazy p ft that wltJ IM'a
been dating Bob!/ Pigrlll-
tari, Frank Sinatra and lite
relf of tlatJt crowdP-Sal
Douglat, Baltimore, Md.
A. Miss St. John is not
publicity-shy, likes male
company.
Parade
THE SUNDAY
NEWSPAPER MAGAZINE
Managing Editor, EDWIN KIESTER, JR. Art Director, ANTHONY LA ROTONDA
Associate Editors: NEAL ASHBY, MARIANNA HASSOL, JANET WAGNER, FRED WARSHOFSKY
Assistant Art Director, CHARLES VOLPE Assistant to the Editor, MARION LONG
Women's Editor, ROSALIND MASSOW Home Economics, DEMETRIA TAYWB Fashi011, VIRGINIA POPE
Washingtan Bureau: JAL'K ANDERSON, FRED BLUMENTHAL, OPAL GINN
FEBRUARY 2, 1964

West Coast Bureau: LLOYD SHEARER Cartoon Editor, LAWRENCE LAiuAR
I?64,l'arade Publicationo, Joe., 7B Third Ave., New York 17, N.Y: All rid>ll reservoo under lntenutional and Pan American
( Conventions. Reproduclloo In whole or an part of any arlldc w&tllout permmion is prohibited. PAIIAD; Marea .
---- --. ___ ., __ _
J ~ - .7( 0 c

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UNISPHER OIIH.I
AuU.)
OtJ3X
A...JVJ
Oti.1X
FLUSHING 52. N.Y. TELEPHONE AREA Coo 212 WF 419 64 CABLE ADDRESS "WORLOSFAIR"
PEACE THROUGH
UNO(RSTANOINO
February 13, 1964
Commissioner Newbold Morris
The City of New York
Department of Parks
Arsenal
64th Street & Fifth Avenue
Central Park
New York 21, N.Y.
Dear Newbold:
ROBERT MOSES
PRESIDENT
I have your letter of January 24th in regard to the
dedication of the City exhibits at the Fair.
A pre-Fair opening won't work for a number of
reasons. A dedication ceremony on Opening Day would be lost
and get very poor press coverage and be almost impossible to
control.
We, therefore, suggest that the Saturday or Sunday
after Opening Day would be best. This would not prevent your
being open to the public from Opening Day on.
We believe you should have your ceremony at about
noon followed by luncheon. I have asked Murray Davis to talk to
you about this. Murray will be in touch with our other boys.
Cordially, ,
/
President
cc: Han. Paul R. Screvane
PQ r "v c T t"' C" r 1 1 '' r: n,. v
I
.. 'Jd(I;J'--
OIIJX,
tf,
-- J..dC,..,)
Ott3X 1
'ini::: C;; .' OF NEW
Di::PAi-t;. ::::1:"1- Oi=' PARKS

'A,.,t;.)-
:
JOHN />., MUI.CAIIY
:;:.:cunvt: o,rct:R
A!..::.':A:---O:tR VIIRIN
NE:W!::Ol.O MORRIS
CQ!{.MtJ:lQN11
C<!TH STRE!IT Al\:D FIFTH AVENUE
C!;:NTRAL. PARK
.21, N.Y.
Jan:tary 24, 1964
A;;:=or;,zti
C...\:.:U:L. M. \"/:UTE
orr.:teicn ormATION
The Honorable Robert Moses
President
New York VJ o:cld' s Fair 1964-1965 Corporation
Flushing Park
P. 0. Box 1964
Dear Bob:
c:l/.r:t=s :;. STARKE
oP' nccn:AnoN
I am writing to get your views on the dedication of the
City Exhibits at the Fair. I don't want to :make plans without malr..ing sure
any cerenonies we would have would not conflict with the day's schedule.
We would o:::v.:oc:.sly like to have you speak when we turn the atte:1tion of
the people to tile Scale Model, Dick Button's Ice Show, the Triborough
Bridge and Tt::-:r:.el Exhibit and the "Showcase- Dis;Jlays of
the Musec;.ms a:1cl other Institutions."
I would thin.!{ any time in the afternoon would be fine
for the New City Wo:-ld's Fair Commission. I suppose the Governor.
will be opecin; tile State Exhibit on that day.
I you will give me your reaction to this suggestion,
I will prepa::-z a d:':::.t c a letter so that the Nmyor mi<;::t i:wite t:C.e
President of tie States to stop in if his pla:1s it.
Very sincerely yours,
Commissioner
/
/
./
...
....... :.
UEENS .
' ' . .
00 LOGICAL AND.BOT.A.
ARDENS ,.
~ ~ I PLAN
QUEENS
ZOOLOGICAL AND BOTANICAL
GARDENS
PREPARED BY
1964-1965 CORPORATION
EXlSTING BOTANICAL GARDEN
AND
PROPOSED ZOOlOGICAL GARDEN
i
i
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PEACl THfltOUOH

Th
was outlil
on a ProF
n
of the G:
from the
be visited
n
bership, l
to the Nt
I 1
attractive
V(
caged zo
consultru
Major C

the then
promise
Thiswa
Corrido1
waited!
' ..
NEW YORK WORLD'S FAIR 1964-1965 CORPORATtON
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW .f:IARK
,
February
''
: .. The of the Queens Botanical Garden into a Zoological and Botanical
in the recent report entitled "Flushing Meadow and Beyond....:.Prelimitiary Report
P,roposed Post World's Fair Program." . . . . .
. , ... .... . . this supplementary report gives further detail about the future plan and administration
<;, of the Garden, and is interesting primarily to the people of Queens since, as distinguished
.. ft()l:i:l the Hall of Science, this is a borough rather than a City-wide institution it will
.: -b,e visited by people from the entire metropolitan area. . ' _ _ .
... -. . The proposal is to enlarge.the Botanical Garden Society, increase its trustees and mem-
> bership,Iook to the Society, inconjunction with the Department of Parks, to run the Zoo and
.-... -.._ totheNew York Zoological Society for advice.in planning it.
.I believe that a sufficient Fair balance will be available to provide the .first $tage of:an
. attractive zoo for small animals which can later be expanded.
. . . We have reviewed the conventional design of a small, compact, walled, barred and .
< caged zoo as against a modern, more or less open one with moats, etc., as recommended by our.
Fairfield Osborn, and concluded that Mr. Osborn's concept should be adopted.
Major Clarke concurs in this conclusion. .
. . . More than a quarter of a century has passed since public-spirited people, with the help of
the then City Park Commissioner and the 1939-1940 Fair, built "Gardens on Patade." We
promised then somehow to keep the Gardens going until a permanent plan could be assured.
'This was done. The 1964-1965 Fair management moved "Gardens on Parade" to the Kissena
C:Orridort and here it has a home and a great future, with the Zoo, for which Queens has
waited so long, added.
ROBERT MOSES
President
QUEENS
BOTANICAL
GARDEN
SITE OF EXISTING
QUEENS BOT AN!CAL GARDEN
AND PROPOSED
ZOOLOGICAL GARDEN
BARRETT PARK ZOO
BOROUGH OF RICHMOND
C:ll
de
pl
its enti
tl
il
entire1
its en
of 1"-
Bot:
The
and
Ag1
in f
the

MARIO J, CARIELLO
PRUIDIIIT
m{Jr <ttttg nf Nrnt Vnrk
fftrt nf tlJt
Jrtstbtttt nf tltt l n r n u g ~ nf (futtns
One of the most fascinating as well as beneficial aspects of the great park development
planned for Flushing Meadow Park and its Corridor environs following the close of the
World's Fair, is the proposal to have a Queens Zoo opened to the public in the spring of 1967.
Such a park and recreational facility, the first of its kind to serve Queens' almost two
million residents, will be of inestimable benefit, particularly to our hundreds of thousands of
children. It no longer will be necessary for parents and classroom teachers to make the long
trek to the Central Park Zoo in Manhattan, or even further to the Bronx Zoo in the upper
reaches of our City.
Thus the basic human desire in both children and adults to have companionship with
our myriad friends in the animal kingdom may be met within the confines of our own borough
and as part of the unparalleled park development that is planned by World's Fair and our
Park Department officials to serve the recreational needs of our people.
It is wise planning indeed to locate the Queens Zoo immediately east of Lawrence
Street and adjoining the enlarged Queens Botanical Gardens. Knowledgeable people from the
New York Zoological Society and the Department of Parks, I am sure, will give such assistance
as they can in developing for Queens the finest and most modern facility of its kind in the
country.
Plans are going forward for reconstituting and strengthening of the Queens Zoological
and Botanical Gardens Society so that the strongest community leadership possible may be
given this joint enterprise.
The comprehensive and breath-taking plan for developing "Flushing Meadow and
Beyond," as announced by President Robert Moses of the World's Fair, encompasses a vast
chain park system for Queens of 2,816 acres. He has reminded us again that following the
1939-1940 Fair, there was never enough City money to finish more than a fraction of Flushing
Meadow Park. In the meantime, Queens has grown and the demand for a continuous park
system running along the terminal moraine or ridge and crossing the Meadows has become
urgent.
"In Queens," Moses has said, "we have the finest remaining opportunity and, God
willing, shall perhaps have the means to seize it so chat the recreation system in chis, the very
heart of the City, will become the ultimate residuary legatee of a second and financially
successful World's Fair."
It will be a great day for the people of Queens when, in the spring of 1967, they will
have their own Zoo.
M 0 J. CARIELLO
President, Borottgh of Queens
NEWBOLD MORRIS
COIIIIIUIOIID
The con
botanical gardc
facilities be ex
element in the
approve. For n
way to correct 1
The creation of
will immeasun
ough and b r i n ~
Many ill
residue of the 1
The Que
its activities to i
land originally s
and will enhanc
exhibits both be
area to plant reJ
underbrush. Ow
able personnel ~
Society. It is ow
it is our sincere J
and cultural enj<
THE CITY OF NEW YORK
DEPARTMENT OF PARKS
.......... The construction of the World's Fair has already resulted in the development of a fine
. bOranicalgarden in Kissena Corridor Park. The proposal of Mr. Moses that its scope and
' . ~ . facilities be expanded to create a Queens Zoological and Botanical Garden, as an .important
. ... element in the Post Fair park improvement program, is one that I welcome and heartily
approve. For many years the Parks Department and the people of Queens have sought (Qr a
way to correct a situation in which Queens has been the only borough lacking a zoo of its own.
The creation of a Queens center for the study and enjoyment of living plants, birds and animals
will immeasurably strengthen and enlarge the cultural and recreational resources of the bor
. ough. and bring new vitality and attractiveness to one of the most important areas of the City.
Many improvements are coming because the World's Fair has accelerated them. The
residue of the Fair will provide much pleasure and beauty for the Borough of Queens.
NEWBOLD MORRIS
Commissioner
Queens Botanical Garden Society
.. The Queens Botanical Garden Society greets with enthusiasm the prospect of expanding
its activities to include a zoo to be located adjacent to the established garden on part of the
land originally set aside for an arboretum. The proposed zoo will provide a facility long desired
and will enhance the existing garden by providing in one easily accessible area outstanding
exhibits both botanical and zoological. There is still ample room in the remaining arboretUm
area to plant representative trees and develop a park of sunny vistas and shaded glens free of
underbrush. Our Society is fortunate to be the beneficiary of such experienced and knowledge
able personnel as are available from the Department of Parks and the New York Zoological
Society. It is our conviction that our Garden and Zoo will be welcomed with enthusiasm, and
it is our sincere hope that in the years to come we shall contribute substantially to the physical
and cultural enjoyment of the people of the City of New York.
POST FAIR PLAl"\J
QUEENS ZOOLOGICAL GARDEN
,;''
Th
World's I
dens on P
This area
Queens B'
In
Moses, an
lands und
Street on
som, Cr01
the jurisd
Departnu
of grount
GarJen.
In
amend th
botanical
with the:
Society fa
in Kissen
the City i
support o
Th
half a c r e ~
twenty-fn
high grOl
A
areas and
the Fair (
Corporati
administr
fences an'
pass over
area of th
n
material-
the B o r a ~
the area l
n
the estim
the additi
CONSULTANTS' REPORT
The Queens Botanical Garden had its beginning immediately following the New York
World's Fair of 1939-1940. It occupied an area developed during that fair known as "Gar-
dens on Parade" situated at the northeast corner of the fairgrounds along the Flushing River.
This area, redeveloped following the closing of the fair in 1940, was maintained by the
Queens Botanical Garden Society until 1961.
In 1961, the President of the World's Fair 1 9 6 4 - 1 ~ 6 5 Corporation, Mr. Robert
Moses, announced that the Corporation proposed to relocate the Botanical Garden on park
lands under lease by the Fair Corporation in the Kissena Corridor in the area bounded by Main
Street on the east, by Elder A venue on the south, by Lawrence Street on the west and by Blos-
som, Crommelin and Dahlia A venues on the north. This area, owned by the City and under
the jurisdiction of the Department of Parks, had been a dump until some time in 1960. The
Department of Parks and the Queens Botanical Garden Society agreed to the use of this plot
of ground, consisting of thirty-five and one-half acres, for the new location of the Botanical
Garden.
In February 1961, an Act was introduced in the New York State Legislature, "To
amend the administrative code of the City of New York, in respect to the maintenance of a
botanical garden." The Act permitted the Commissioner of Parks to enter into an agreement
with the New York World's Fair 1964-1965 Corporation and the Queens Botanical Garden
Society for the operation and maintenance by the Society of a botanical garden and arboretum
in Kissena Corridor Park. Upon the completion of construction of the garden and arboretum,
the City is authorized annually, in its discretion, to appropriate a sum for the maintenance and
support of the garden and arboretum. This bill was signed by the Governor.
The area between Lawrence and Main Streets was divided into two parts; ten and one-
half acres west of Main Street was designated as the botanical garden and the remaining
twenty-five acres was designated as the arboretum. An existing playground, situated on the
high ground along Elder Avenue, is not included in the designated area.
A general plan and contract drawings were prepared for the garden and arboretum
areas and one million of the appropriation of twenty-four million dollars made by the City to
the Fair Corporation for permanent park improvements on park lands under lease to the Fair
Corporation was set apart to defray the cost. This accomplished all grading, drainage, an
administration building and other development including lighting, the construction of paths,
fences and an automobile parking space for more than ninety automobiles. A pedestrian over-
pass over Lawrence Street was constructed also to afford a suitable access between the main
area of the Fair and the Botanical Garden.
The development of the area was speeded by the placement of so-called unsuitable
material-meaning soil unsuitable for highway construction but not as subgrade material for
the Botanical Garden area. More than 14 5 ,000 cubic yards of fill was placed in order to bring
the area up to subgrade; most of this was surplus from expressway construction in the vicinity.
The work of construction is substantially completed, except the installation of lighting;
the estimated cost of construction exceeded the one million dollars originally estimated. With
the addition of lighting, the total cost will be approximately $1,125,000.
In the fall of 1962, Mr. Moses suggested that the westerly portion of the area between
Lawrence Street and Main Street, comprising approximately eleven acres, might be used for a
Zoological Garden. Borough President Cariello strongly supported this proposal. The Borough
of Queens should have a Zoological Garden as it is the only one of the five boroughs without
a zoo of any kind. Of the four borough zoos, the one in the borough of the Bronx, under the
jurisdiction of the New York Zoological Society, is one of the largest and most distinguished
zoos in the world and, as such, is of national and international interest. The zoos in the other
boroughs are comparable in area to this one now proposed for Queens.
The preliminary plan prepared for this zoo, shown on page 10, delineates the Zoologi-
cal Garden which includes in the first stage, in addition to the general development, the con-
struction of an administration building and one section of a maintenance building together
with parking fields with a capacity of about 140 cars, pedestrian walks and appropriate land-
scaping. The ultimate development of the Zoological Garden outlined in the plan will add a
cafeteria and the additional section of the maintenance building. This is only a preliminary
study and more detailed analysis will show that many modifications must be made before the
adoption of the final plan. Much has been learned about the layout and arrangement of small
zoos since the zoos in Central Park, Manhattan; Prospect Park in Brooklyn and Barrett Park in
Staten Island were constructed in the 1930's. The first two named are operated by the Depart-
ment of Parks whereas the Staten Island Zoo is operated by the Staten Island Zoological
Society. The general arrangement of the proposed Queens Zoological Garden will reflect the
most recent studies made by members of the staff of the New York Zoological Society and the
Department of Parks. A more open zoo with the illusion of freedom for animals, rather than
the conventional compact, walled and caged type will enable the people to view the animals as
if they were in their natural surroundings.
Those chiefly concerned with the planning of the Queens Zoological Garden have
already held meetings with Dr. Fairfield Osborn, President of the New York Zoological
Society. Members of the staff of the New York Zoological Society will be available as con-
sultants as approved by the Fair Corporation and the Queens Society to advise upon the kinds
of animals that would be appropriate to acquire for the Zoological Garden, as well as to advise
on the manner in which the exhibits should be planned in order that they might represent the
latest thoughts on how best to show animals to the public. The continuing aid of the Depart-
ment of Parks is essential in the preparation of the final plans to draw upon the experience
gained in operating the other smaller zoos. The advice of both the Department of Parks and
the New York Zoological Society should be sought also in recruiting and selecting the director
and staff for the Zoological Garden operation and in preparing the maintenance and operating
budgets. It is, after all, not simply the amassing of various species of animals which makes a
zoological park of value, but the way the collection is interpreted for zoo visitors. It is this
factor that sets apart a distinguished zoological park from a menagerie or a circus.
The following outlines the procedures required for the establishment of the Zoological
Garden:
Amendmem of the 1961 Act of the New York State Legislature to provide that
the Commissioner of Parks may enter into an agreement with the Society for the opera-
tion and maintenance of a zoological garden.
Amendment to the Society's certificate of incorporation to include a zoological
garden within its purposes and w change the name of the Society to "The Queens Zoo-
logical and Botanical Gardens Society, Inc."
exhibitions of plants, flowers, shrubs and trees and such zoo and such other projects as it shall
deem proper for the purposes of a botanical garden, arboretum and zoo conducted within the
proper objectives of the Society."
FIFI'H: The second sentence of Article FIFTH of the Agreement is hereby revised to read in
its entirety as follows:
"The Society shall also provide such seeds, seedlings, unplanted stock and other horticul
tural and zoological supplies as it shall deem necessary for the project and such items shall remain
its property."
SIXTH: The last sentence of Article FIFTH of the Agreement is hereby revised to read in its
entirety as follows:
"So long as the Society is entrusted with the control and management of the premises, the
Society shall not remove any of the plants, flowers, shrubs, trees or collections growing thereon
or animals exhibited thereat for exhibition elsewhere or for any other reason without the consent
of the Commissioner, but the Society shall have the right to improve its botanical collections by
the exchange of specimens and also by the sale of specimens not needed for exhibition; but all
moneys derived from such sale or exchange shall be used only for the purposes of maintaining
or improving the botanical garden, the arboretum or the zoo."
SEVENTH: The first sentence of Article SIXTH of the Agreement is hereby revised to read in
its entirety as follows:
"The City shall annually provide to the Society, by appropriations, such sums as may be
deemed proper for the maintenance and care by the Society of the building and other improve-
ments provided by the Fair Corporation and/ or the City of New York or otherwise made from
time to time in connection with the botanical garden, arboretum or zoo and the plants, flowers,
shrubs, trees, displays, collections and animals maintained by the Society; but the appropriations
to be provided by the City for such purposes for the fiscal year commencing July 1, 1962 shall
not exceed $92,000."
EIGHTH: It is expressly understood and agreed that the zoo shall be the property of the City
of New York and shall not be the property of the Society.
NINTH: The Society agrees promptly to change its corporate name to Queens Zoological and
Botanical Gardens Society, Inc. and to continue to use such name during the period of the Agreement.
The facilities operated and maintained by the Society pursuant to the Agreement shall be known as
and bear the name "Queens Zoological and Botanical Gardens."
TENTH: As herein and hereby modified and amended, all of the terms and conditions of the
Agreement, dated February 1, 1963, are in all respects ratified and confirmed and shall be and remain
in full force and effect.
IN WITNESS WHEREOF, the parties hereto have caused these presents to be signed and sealed
the day and year first above written.
NEWBOLD MoRRIS As Commissioner of Parks of the City of New York
By .............................. (L.S.)
By .............................. (L.S.)
President
QUEENS BOTANICAL GARDEN SociETY, INC.
By .............................. (L.S.)
President
QUEENS ZOOLOGICAL AND BOTANICAL GARDENS
Annual Maintenance and Operation Budget
Botanical Garden and Arboretum
Personnel . . . . . . . . . . . . . . .
Maintenance, Supplies, Educational Program, Plant Material, etc.
Total ...
Zoo, Post Fair
Personnel . . . . . . . . . . . . . . . . . .
Maintenance and Supplies, including animal care and food
Total
Zoo, Ultimate Development
Personnel . . . . . . . . . . . . . . . . . . .
Maintenance and Supplies, including animal care and food .
Total .
$130,000
45,000
$175,000
$100,000
40,000
$140,000
$180,000
100,000
$280,000
The above Maintenance and Operation Costs are estimated on the basis of similar operations
of the Central Park Zoo, Prospect Park Zoo, Barrett Park Zoo and the Queens Botanical Garden.
It is estimated that the Queens Zoological and Botanical Gardens Society will be able to con
tribute 1 0% to 15 % of Maintenance and Operation Costs.
PROSPECT PARK ZOO
BOROUGH OF BROOKLYN
> . QUEENS BOTANICAL GARDEN SOCIETY, INC.
. CHA.LESG. MI!YBR,
Chamntm, Botn'tl of Directors
' }UUUS t SIEBBR'J;', Vies Chllitmtltl, Botlftl ofDirector.r
. jERROLD E. GSRTZ, Treasurer
. : NORMAN N. NEWHOUSE, Honoraty Prss;tlenl
.DR. JOHN THEOBALD, Hon.orary Vice President .
NEW YORK WORLD'S FAIR 19641965 CORPORATION
:'tHOMAS J. DEEGAN ,JR., Chaifman
.. R,QQRT Mosss, President
; RAI.Pti.J
ED,wARD R CAvANAGH, Ja .
. . ' loU B.. CRANDALL
. DELANEY
. Et.LlOTI', Sa
. . ]JUNARJ) F. GIMBEL
:WALLACE K. HARRISON
. ' : Mat ALbERT D. LASKER .
. ysaYB.Ev; UuRsNcs J. McGINLEY, S.J.
. ARTHUR H; M6Tl.J!y .
c. PATrBRSONj JR
. OiARLI!S POLifn'l
". WiLtlAME . ParrBR
.. cHAltLBS RPREUSSB
SAMPBL tRosi!NMAN
. PAUL R;ScMVANB
Dli RALPH w. SacKMAN
GEORGE E. SPARGO
LANDON THORNE, Sa.
CBNTB.AL PARK ZOO
BOllOUGH OP MANHATTAN
COUNSEL
CHARLES R PRBUSSB
jOHN V. THORNTON
CONSULTANTS
W. EARLE ANDREWS
GILMORE D. CLARKE
THOMAS P. FARRELL
RoBERT G. McCuLLOUGH
A . I<. MoRGAN
VIRGINIA CoNNER MOSELEY
FAIRFIELD OsBORN
SIDNEY M. SHAPIRO
Amendment of the agreement between the Society, the Fair Corporation and the
City of New York to provide for operation and maintenance of the zoological garden by
the Society.
The certificate of incorporation and the bylaws of the Society should also be
amended to reflect its new purposes and also a change in the number and composition of
its board of directors. The reconstituted board of directors should include people with the
desire and ability to raise funds and those with technical knowledge concerning zoological
matters while still making use of the experience and skills of the present board. An
Executive Committee of the board and a Finance Committee, composed of members of
the board, should be established with appropriate powers.
Conceived as a result of the 1939-1940 New York World's Fair, the Queens Botanical
Garden has, and now the Zoological Garden will have been given increased stature and im-
proved facilities as the result of the 1964-1965 World's Fair. Situated in a densely populated
area, the Queens Zoological and Botanical Gardens are easily accessible by public transporta-
tion and by car via Grand Central Parkway, Long Island Expressway, VanWyck Expressway
Extension and Northern Boulevard. The proposed pedestrian and bicycle paths bridging the
intervening streets to forge a chain of parks from Flushing Meadow to Alley Park will make
the Gardens more readily accessible to those who reside around the periphery.
An amount of $1,200,000 will be allocated from Fair profits, if available, to construct,
among other projects, the first unit of the Queens Zoological Garden in the Post Fair period.
This proposed project has the approval of Mario ]. Cariello, President of the Borough of
Queens; Newbold Morris, Commissioner of Parks; and Robert Moses, President of the New
York World's Fair 1964-1965 Corporation. It is estimated that the first stage of the Zoo-
logical Garden development, together with an administration building, the first section of the
service building, automobile parking. paths and related landscape development may be con-
structed for this amount. This sum has been included in the budget for Post Fair development
and is shown in the Preliminary Report on a Proposed Post World's Fair Program for Flush-
ing Meadow and Beyond. The proposed New York State Enabling Legislation, together with
these monies from the profits of the 1964-1965 World's Fair, will provide the nucleus from
which the Queens Zoological and Botanical Gardens will grow and thus provide additional
educational opportunities in the heart of this densely populated area in the City of New York.
ANDREWS & CLARK, INC.
CONSERVATION
EDUCATION
RESEARCH
NEW YORK ZOOLOGICAL SOCIETY
The interest of people in zoological gardens is so universal that there is good reason for
the establishment of a zoo in the Borough of Queens. Perhaps it is not generally recognized
that some seventy million people visit the zoos in the United States each year.
The proposed zoo in Queens will not be a large one. However, this does not preclude
its being beautiful and interesting and giving pleasure to many people. Great improvements in
methods of keeping wild animals in captivity are taking place. These new methods add to the
welfare of the animals and, at the same time, give visitors a better idea of how animals live in
their natural environment.
Our organization is glad to be called upon to help in planning this new zoo where the
animals will be content and the public will find enjoyment.
FAIRFIELD OSBORN
President
AFRICAN PLAINS SECTION
ZOOLOGICAL PARK
BOROUGH OF THE BRONX
Proposed modification of the exisrins Queens Botanical Garden lesisla
tion to include operation and maintenance of a Zoolosical Garden.
Proposed modification of existing Botanical Garden between the City. of
New York New York World's Fair 1964-1965 CorporatiOn and Queens Botantcal
Garden Inc. to include operation and maintenance of a Zoological Garden.
MODIFICATION OF AGREEMENT, made this day of
1964 between the City of New York hereinafter referred to as the CITY, acting by Newbold Morris as
Commissioner of Parks, hereinafter referred to as the COMMISSIONER, New York World's Fair
1964-1965 Corporation, a non-profit membership corporation, organized and existing under the laws
of the State of New York, hereinafter referred to as the FAIR CoRPORATION and Queens Botanical
Garden Society, Inc., a non-profit membership corporation organized and existing under the laws of
the State of New York, hereinafter referred to as the SociETY,
WITNESSETH:
WHEREAS, the Commissioner, the Fair Corporation and the Society did enter into an Agree-
ment, hereinafter referred to as the AGREEMENT, dated February 1, 1963, pursuant to which the
Society was granted a license to occupy certain premises within Kissena Corridor Park for the operation
and maintenance by the Society of a botanical garden and arboretum; and
WHEREAS, said Agreement provided that the Commissioner may designate that certain areas
within Kissena Corridor Park may be used for the exhibition of animals or the maintenance of a zoo
by the City of New York or by other lawfully authorized organizations; and
WHEREAS, the establishment of a zoo in Kissena Corridor Park is contemplated by the park
improvement program hereinafter referred to; and
WHEREAS, the Fair Corporation, the Commissioner and the Society desire that in the event said
zoo is so established the Society shall be responsible for the operation and maintenance of same as an
integral part of the botanical garden and arboretum being operated and maintained by the Society
pursuant to the Agreement.
Now, THEREFORE, in consideration of the premises and of the mutual covenants and agree-
ments herein contained the parties do hereby agree as follows:
FIRST: As hereinafter used in this Modification, the term "zoo" shall mean such zoo and related
facilities, including animals, cages, structures and equipment, as shall be established in Kissena Corridor
Park as part of the park improvement program hereinafter in Article SECOND referred to.
SECOND: The Fair Corporation shall have the right to construct and establish the zoo upon the
area occupied by the Society in accordance with the preliminary plan entitled Flushing Meadow and
Beyond, Preliminary Report on a Proposed Post World's Fair Program, dated January 1, 1964, and
in accordance with and subject to such revisions as shall be contained in final plans therefor, to be
prepared by the Fair Corporation and approved by the Commissioner and the Board of Estimate of the
City of New York. Said plans shall be subject to revision by the Fair Corporation, with the approval
of the Commissioner and the said Board of Estimate, in accordance with the Agreement of Modification
of Lease, amending the lease dated May 27, 1960 between the City of New York and the Fair Corpora-
tion, which has been executed or is proposed for execution between the City of New York and the
Fair Corporation.
THIRD: The license granted to the Society by the Agreement also shall be deemed to and shall
include the right and obligation to occupy, operate and maintain the zoo.
FoURTH: Article THIRD of the Agreement is hereby revised to read in its entirety as follows:
"As soon as practicable after the completion and equipment of said botanical garden by
the Fair Corporation and/or the City of New York, the Society shall maintain the exhibition of
plants, flowers, shrubs and trees, and the building and other features within the garden which will
be provided by the Fair Corporation and/or the City, and the zoo when established, and shall
continue to do so during the period of the World's Fair and until December 31, 1967 or such
other date upon which the lease of the premises from the City to the Fair Corporation shall
terminate and the Society, pursuant to this license, shall thereafter provide and maintain such

New York World Telegram and Sun, February 18, 1964
ALLAN KELLER
l1/
The
Unfair
Came
the New York World's rair as their chief target.
These are the profegsional worriers, the doubting
Thomases, the anti-anything-other-people-want crowd
and belittlers-a sorry tot that lives in a self-induced
melancholia of failure.
Anyone listening to this fraternity of self-flagellators
would believe the Fair will not open on time, that exhibits
are not ready and that mllllons wlll go through the turnstiles
Into a near vacuum where buildings are unfinished, roads un
paved and where there will be no food to eat.
I have' talked to many of these devotees of doom and
have discovered that the worst moaru!rS know the least. People
In Indiana and Virginia who have not been within hundreds
of miles of New York are walling Cassandras. Others who
Jive In Llnoleumville and Riverdale, Tottenville and Inwood
are less certain of disaster. Residents of Queens, who see the
fair grounds every day, are the least concerned.
A little Ignorance goes a long way. No one believes him
self a better expert on comdructlon than the man who flunked
elementary algebra and can't nail up a shelf to hold paint
buckets In the basement. Bob 1\toseH mnMt cry himself to sleep
nights wl!ihlng he hall halt the talent these "expertM" think
they posse!l!l.
I have been dodging crane booms, earth-movers and steel
!-beams ever since the first plllngs were driven at Flushing
Meadows. Few persons, other than employees who work there
every day, have been on the Fair grollnds more often, and I
have seen miracles that would have World War II Sea-Bees
bug-eyed.
A few short weelcs ago there was an open spare allotted
to the Indonesian pavilion. One of your deep-thinkers fmm an
accounting office or a corset factory would have 3Worn the
building wQuld never be ready. Then trucks rolled up, roust
abouts unloaded great sections of prefabricated teak walls
and flooring and workmen began bolting It Into place. The
pavilion had been virtually finished in the South Sea islands,
shipped here, and was put together as easily as a doll's house.
What the untrained sidewalk superintendent doesn't real
lze Is that driving piling, laying foundations and putting up
heavy sterl framework Is what takes time. Most of that work
has been !'Ompletrd for months. Modern prefab
aluminum and glass panels and paint can be added In a few
days.
Friday afternoon visitors left the fair, driving past a
huge acreage of wastPland, studded with abandoned equip
ment, empty tar barrels and other junk. It looked hopeless.
But the next morning when they returned the wastE>
land had hl'en transformed into a parking lot with crushttd
stone laid under a smooth blacktop surfacing. Even concrete
curbing was in place.
F.\'E>n nature has bl'f>n made a pnrtnE>r In the onward MJKh
14'1 l'llmpletion. Last Odolwr 1110,000 were plantl'd
thronl!'hout thl' grounds. A thousand -large
to pro\'ltle Hhade "ummer--wPre also "l't out.
:'\tore arP still plantPd. \\'hl"n the gate!OI open flower11
should oo blnomlnK and l'mpty lots will be soddl'd and green.
E\er: clay Boh ;\loses and \Villlam E. Potter, executive
vice for <'onstruf'tion, gn 0\'1'1' progress reports made
the htfon. If any structuns or exhibits seem to be lag-
ging tht'Y Ndrr mrrtime anrl a specdup.
ThP city, whieh is th!' Hall of SciE>nce, has done
on!' of the wor,;t johs anrt that t'xhlhit. although complete on
the out;clP. may not ha\'i' p\prything on display Imide. There
are a fp\\' otlwr lo;;jams hut :'>Jr,sr'i IS not worried.
:>lo onP ha r\t'r nun:: thP label of Poll\'anna on me and
marle it >tl<k, but I thtnk thr Fiiberts should stop
flapping thr jaws Tlw fair ts going to bring millions of
peoplr to town and :;oing to spend a lot of money.
They wili gf't tlwir m>nPy's worth at the Fair. New
ought to quit at >Prnf'thing that ui111lo thrm ;nnrl
...... .DAILY,.& NEWSz:_:uf
7
.:::
120 Ent 414 Cf. Naw ro .. a Pltruoa Ntwa .. ,... Tel. MUrray Hill 21234

8
c1" :.;,"::!ri,
tuhrrlptloft ratt p.r rear UaiiJ U ,,, fJI 00 ltallp tmt ttun11J U I 1:!1
1:111 $0; .Ara!l Rtlu [hlb' IIG 00 UIIJ &ntt Aunr1u 114
The AlttK"IalAd Pree11 '" u,lurl to l.he urot fur rPbUhlhttnn of
all the oewe prtnted tn th11 o .. M wroll u all A P nrow1 hvatrhee
AFTER THE FAIR-WHAT?
It may seem a bit premature to talk now about what
happens to the New York World's Fair 1964-65 site after
the fair is over. The fair hasn't even begun yet, and w.m't
open until Aptil 22.
It ign't premature at all,
though, to diflcuss the future of
the World's Fait site-Flushing
1\Ieadow Park.
Placing the fair there has of
made a great deal of land-
scaping and other improvement
necessary. The park has acquited
such permanent structures as a
heliport, an amphitheatre, the pic-
turesque Unisphete. the Ne\v York
City Building, the Hall of Science,
and assorted pools and fountains.
Robert l\lose5
Further, the Wol'ld's Fair
Corp. is in flou!'ishing financial
condition. At the enrl of 196!3, the group had taken in $55
million from various sources and spent :549 million.
Fair President Robert Moses and his colleagues are
confident that the City of New York will be repaid the $24
million it has spent on permanent improvements in Flush-
ing- :\Ieadow Park, and that "a substantial balance" will be
available for further park improvementfl.
Acconlingly, :\loses & Co. are moving now to get con-
trol. if they can, of any fair profits, with a view to plowing
them back into Flushing .Meadow Park and parks near it.
l\Iost attractive of the proposed additions, ag we see
the matter, would be a zon a:i big as the one in
Central Park, added to an expanded and improved Queens
Botanical Garden.
If the fair corporation is to cany out these plans, en-
abling laws will have to be enacted by the Legislature, and
various contracts with the cit.v revamped. .
We hope the 1964 Legislature will adopt the needed
laws, with city action to follnw pr-omptly. If the fair does
make profits, as it now ha:'! btigh t prospects of that
money ought to be put to the best pos:iible use for the peo-
ple of the wholt> city. These plans for Flushing- 'iVIeadow
Park and park areas near l,w look like that best use.
How about the-
70 MILLION VISITORS
-whom the fait is expected to entertain, amuse aJHl en-
lighten from first to last'! What provision is being made
for their comfort while in the citv?
The singlp endeavor thi:i head, we think, is
the Fair Bureau, set up by the Corl\'ention
and Visitors Bureau at Rockefeller Plaz:1, Manh:.tta!l;
phone ('!rete 7-0100.
Accommodation
Information
This ag'ency is signing- up
hotels in regarding
gttar:mteed ratrs for fait visitors,
and i.;; planned as a cll':tring-hou,;e for :1!1 mannet of infor-
m:ttion rt>g-arding hotl'l moms and other accommorlations.
It will perform a mudt needed service to millions of
fait for one thing.
Fur another, the existence of this hureatl, with its list
of recommended and reasonably priced acrommodations,
should go a long way toward saving- pmspective fair v!sitorg
from fear of being- g-yp[ll'd in York City, at least as
ng-ards places tu stay while here. _
All in all, it as if the two upcoming- Fair
years are going to he very bright spots in New York
2/64-Rll
UNISPHERE
Ct061
NEW YORK WORLD'S FAIR 1964- 65 CORPORATION
FLUSHING 52, N.Y. TELEPHONE AREA CODE 212-WF 4-1964 CABLE ADDRESS "WORLDSFAIR"
PE.AC: THROUGH
UNDERSTAND! NO
....,._......,.. ..
@ w . . ~ .......
NEWS:
REFER INQUIRIES TO:
Peter McDonnell
Jerome Edelberg
Joyce Martin
FOR IMMEDIATE RELEASE
- WF 4-6531
- WF 4-6541
- WF 4-6543
ROBERT MOSES
PRESIDENT
February 18, 1964
STATEMENT BY ROBERT MOSES
PRESIDENT OF THE NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
I note that this morning's Times has announced that the City
has ignored its birthday. Nothing could be further from the facts.
It was one of the most important reasons for the Fair, stressed in
every piece of legislation, at the hearing in Washington before the
President's Commission, which decided 1n favor of New York, in every
invitation to participate 1n the Fair, emphasized in the Fair's
commemorative three hundredth anniversary medal, in its flags, in
its programs, speeches and events, in the announcement or the
Olympic Trials and on scores of other occasions, and of course in
hundreds of articles by the press, magazines and over the air. There
is of course a special City exhibit in the City Building to be opened
with appropriate ceremony, but this is an incident in the celebration
of the 300th anniversary.
10 Columbus Circle, N.Y.C.
ROBERT MOSES
President
PtAC THAOUOH
UNOEASTANDINO
.. @--..
WORLD's F'JIIR, N.Y. 11380 ARP:A Cooe: 212- WF' 4-1954 CABLE WORLOSFAIR
ROBERT MOSES
February 18, 1964 Ell DENT
Miss Mary C. Dillon
30 North Salem Road
Ridgefield, Connecticut
{I
(d/
Dear Miss Dillon:
Absolutely nothing doing.
Sincerely,
..----'7
......
President
RM:amh
64 DAYS TO OPENING DAY
->
Mr.Robert Moses
C!. :bdf.,n
30 .:./(oaJ
.:.f?dgt.jielJ, Cvmzecti::ut
D1recter of New York Worlds Fair
Flushing,New York
Dear Sir:
February 16,1964
I am very much looking forward to going to the fair when
it opens in April as I know hundreds of other people are doing.
I'm sure it will turn out to be one of the greatest fairs in a
long time.
I am writing you to make a suggestion that I think would
be a wonderful addition to the fair.I wish that you would have
the Beatles come and sing some of their songs.! know this would
be appreciated by their many fans who were unable to get into
Carnegie Hall and the Ed Sullivan Show these past weeks.
I do hope very much that you will ask them and try to find
a place for them at the fair this year.Please write me and tell
me what you think of my idea.
Thankyou very much.
Sincerely yours,
fflcuyD&/.tJiJ
.._ ...
"
,
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.;
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......
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019&1
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tLUSHING 52, N.Y. TELEPHONE AREA CODE 212 WF" 41964 CABLE AOOREss"WORLDSF"AIR"
PtACt THROUGH
IJNDI:RSTANOING
v
February 2 , 196r1
1 I R
Miss Eileen R. Pessoni
Executive Secretary
Office of the President
of the City Council
City Hall
New York, New York 10007
Dear Miss Pessoni:
,

. rr\ /
if
How about trying this for size? If Mr. Screvane
approves, I can send it out on World's Fair stationery
over my name, or he can send a letter over his signature,
reporting what I have said here.
Yours truly,
MD/jt
(Draft of letter att.)
'-L Ljp

-.r...-.. @) ...... --
DAYS TO OPENING DAY
DRAFT
Mr. Jerry Sachs
Dear Mr. Sachs:
The Honorable Paul R. Screvane has spoken to me about a
World's Fair pass for you when you come here to shoot pictures.
At the present time there are no passes for the World's Fair.
However, passes will be handled by the William J. Donoghue
organization, WF 4-6548. Ask for Jack Downey. Contact him
before you come to the Fair and I'm sure he will be able to
take care of your needs.
Yours truly
2/64-Rl2
UNISPHERE
Ot861
FLUSHING 52, N.Y. TELEPHONE- AREA CODE 212-WF 4-1964 CABLE ADDRESS "WORLDSFAIR"
Pt .. CE THOIOUOH
UNOEASTANDIHO
__ ,

NEWS:
REFER INQUIRIES TO:
Peter McDonnell - WF
Jerome Edelberg - WF
Joyce Martin - WF
ROBERT MOSES
PRESIDENT
\0
February 20, 1964
4-6531
4-6541
4 ... 6543
FOR RELEASE: MONDAY, FEBRUARY 24, 1964
NEW YORK WORLD'S FAIR, Feb. 24 A graphic story of Ameri;gn
....
catholic Education will be told in a 300-square foot display in the

Hall of Education at the New York 1964-1965 World's Fair, opening
April 22. Archbishop John P. Cody, New Orleans, President-General
of the National catholic Educational Association, sponsoring agency,
made the announcement today following the winter meeting of the
NCEA's executive board in Washington.
The exhibit will portray the purpose of Catholic Education and
what Catholic schools are doing in contemporary American Education
to develop in on every academic level, those qualities or
intellect necessary for the complete, well-rounded human being .
Color slides and a taped narrative will be used to give a panoramic
view of Catholic Education to its modern American settings.
The exhibit is being developed under the direction of Rt.
Reverend Monsignor Frederick G. Hochwalt, Executive Secretary of the
National Catholic Educational Association, with contributions from
diocesan school offices, educational institutions and religious
orders.
Designed by Raymond Loewy-William Snaith, Inc., of New York
City, assisted by Barton-Gillet co. of Washington. the Catholic
Education Exhibit will be staffed by NCEA members.
(more)
I
..;
2/64-Rl2
Members or the Catholic Education Exhibit Advisory Council,
in charge ot planning tor the exhibit, include: Richard Cardinal
CUshing, Archbishop of Boston; Most Reverend John P. Cody,
Archbishop of New Orleans; Chairman Very Reverend Monsignor Bennett
Applegate, Superintendent of Schools, Columbus, Ohio; Right Reverend
Monsignor William E. McManus, Superintendent of Schools, Archdiocese
ot Chicago.
Also: Brother Bartholomew, C.F.X., xaverian Brothers
Provincialate, Boston, Mass.; Very Reverend Vincent C, Dore, O.P.,
President, Providence College; Very Reverend Monsignor Raymond P.
Rigney, Associate Superintendent of Schools, Archdiocese of New York.
Sister Margaret, s.N.D., President, Trinity College, Washington, D.O.,
J. Walter Kennedy, Stamford, Conn.; and George A. Pflaum, Jr.,
General Manager, George A. Pflaum, Publisher, Inc., Dayton, Ohio.
The Hall of Education, a multiple exhibitor pavilion, is the
first in any fair to be devoted exclusively to Education. It will
tell the story or American Education, its past, present and future.
Among its features will be interesting models of "The School ot
Tomorrow" and "The Community Center or the Future." Scientific and
industrial exhibits also will be included.
# # #
JULIUS C. C. EDELSTEIN
ll:llltCUTIVIE AIIIITANT TO THIE MAYOR
Mon. Paul R.
President
The Council
City Hall
Nev1 York 7,
Dear Paul:
Screvare
N Y
.
CITY OF' NEW YORK
OP'P'ICI!: OP' THE MAYOR
NEW YoRK 7, N.Y.
PErLSOIJAL
February 23, 19(4
Note the attached. Is there anything you can do to pive a
fair vTi nd to the attached request? I feel uncomfortable about
passing on such a "contract" since it comes through purely political
channels. 1'>1oreover, the owner of the Champlain Company and the
Interracial Press is Hich Cieplinski. There is nothing improper
about the request--am. I certainly would not sug:,est any improper
influence or effort be mnde to secure the granting of it. All
I suggest is that it micht be brought to the attention of an
appropriate official of the Horld s Fair Corporation so that he
rni.clrt give it uhatever consideration that it merits.
Sincerely yours,
--.,,tc:-
Juhus c. c. Edelstein
-
DES0Cf: TIC
ALL
HOTLL
f'' '\":'"'' -: 1 '.i_
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'42ND S I "
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MEMORANDUM
RE l9uli N. Y. Wut'l i
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UNISPHERE 01001
NEW YORK WOR
INTERNATIONAL E
2/64-Rl7
FAIR 1964-1965 CORPORATION
SITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. TELEPHONE- AREA CODE 212-WF 4-1964 CABLE ADDRESS "WORLDSFAIR"
PACt THAOUOH
UNDAITANDINO
-- ~ ...... -...
NEWS:
REFER INQUIRIES TO:
Peter McDonnell - WF 4-6531
Jerome Edelberg - vlF 4-6541
Joyce Martin - vlF 4-6543
ROBERT MOSES
PRESIDENT
February 27, 1964
FOR RELEASE: A,M., FRIDAY, FEBRUARY 28, 1964
NEW YORK WORLD'S FAIR, Feb, 28 --- Following is copy of a letter
from Robert Moses, president of the New York World's Fair 19641965
Corporation, to Mr. Arthur Ochs Sulzberger.
* * *
NEW YORK WORLDS FAIR 1964-1965 CORPORATION
International Exposition at Flushing Meadow Park
Flushing, New York
Mr. Arthur Ochs Sulzberger
President and Publisher
New York Times
229 West 43rd Street
Dear Arthur:
February 27, 1964
Attached is a copy or the news item tn this morning's Times based
upon impromptu remarks of General Whipple, a member or the Fair start,
to the effect that eight or ten pavilions, most of them in the
International Area, will not be finished on April 22nd, the opening
day of the Fair.
General Whipple is not an officer of the Fair Corporation, nor
does he have any jurisdiction over construction by exhibitors. The
executives in charge of exhibit construction are General Potter, our
Executive Vice President, and Mr. Denny, our Construction Coor41nator.
(more)
.; ', 2/64Rl7
- 2 -
As a member or our Board or Directors, you have read our
numerous releases and statements making clear that the Fair will be
ready, and ready in its entirety, on April 22nd. These releases and
statements were based upon reports by the responsible executives in
charge of such matters. They were accurate when made. They are
accurate now. They will be accurate on April 22nd.
In short, all exhibit pavilions, to the International Area and
elsewhere, will be ready and open when the Fair opens. A great deal
of overtime work is already in progress to accomplish this end. You
may rest assured that it will be accomplished.
The only factually correct estimate in the Times article is
that the Hall or Science will be ready about June lat. The Hall or
Science is a permanent Ctty building and not an exhibit structure as
such. The construction of the Hall or Science is, or course under
the City, not under the jurisdiction or the Fair. Part of the
Science area 1s occupied by a Space Garden which will be finished
shortly. Part is a space exhibit sponsored by N.A.s.A., which will
also be ready. Part will not open until June, but will cause no
inconvenience in this area.
The Times need not worry about the opening of the Fair on time
and completed. There may, or course
1
be a few odds and ends missing
and some incidental interior installations running over into early
May, but this will amount to no more than the usual mopping up at
the end of any large project.
# #
Cordially,
/S/ ROBERT MOSES
President
#
UNISPHERE
01St61
NEW YORK WORLD'S FAIR 1964-1
FLUSHING 52, N.Y. TELEPHONE AREA CODE 212WF 4-1964 CABLE ADDRESS "WORLOSFAIR"
PI!:ACE THROUGH

--
il---
NEWS:
REFER INQUIRIES TO c
Peter McDonnell
Jerome Eclelberg
Joyce Martin
- WF 4 .. 5531
... WF 4-6541
- WF 4 .. 6543
MEMORANDUM
ROBERT MOSES
PRESIDENT
February 27
1
1964
You are cordially invited to attend a news conference
in the World s Fair Press Building on March 2nd
at 11 A.M. Participants in the conference, which will
concern the largest advance box office on record, will
be Robert President, Thomas J. Deegan, Jr., Chairman
of the Executive General William Potter, Executive
Vice President, Erwin Witt, Comptroller, and George E.
Spargo, Chairman of the Finance Committee.
William A. Berns
Vice President Communications and Public Relations
New York World's Fair 1964-1965 Corporation
# # #

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