Box# 32

Folder# 623
Word's Fair: Poletti's
Reports
1962
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
To: CiOVERNOR CHARLES POLETTI oATE: January 2, 1962 (0, v
0
\,
SUBJECT:
FROM: THOW.LAS J. DEEGAN, JR. e f' \_
So that you may be conversant with the visits I made key: Lone among '
publhhers, political and public opinion leaders, et al .. ;O-day visit
to Western Europe a couple of weeks ago, I am sending-1he following high-
lishta together with the verifax copies of the excellent preas in the various
cities I visited which our BUl Humphreys was able to secure for tho Fair.
The report on the negotiations with the Vatican I have made separately to the
Executive Committee at our meeting on December 18th, as you know, and,
in turn, you and John Brunini and I have had conversations regarding this,
so I feel it would serve no purpose in this memorandum to waste your time
with a further accounting of those discussions. The trip also was utilized
at yours and Bill Berns request to make perional visits to the offices and
stringer contacts of the Pat Dolan Associates, public relations firm of Lon-
don. This has been reported to you, Oeneral Potter and Bill Berns in our
meeting in my office on my return and for purposes of keeping this memoran-
dum succinct, I see no need to repeat those findings here. (Note: A aeparate
memorandum including recommendations of the Deegan Company is being
prepared for you, Bill Berns, General Potter and Mr. Mosea.)
Following is the breakdown by cities:
ROME
MILAN
Cesari Zapull, the financial editorialist of n Messaggero.
Vittori Oorresio, the Rome correspondent and editorial page
editor of La Stampa of Turin. (Mr. Oorresio is the equi-
valent of Arthur Krock in the United States and is considered
one of the twelve most influential men in the whole of Italy.)
Zapuli is looking forward to a visit from you as is Gorreeio.
Bill Humphreys is, naturally, aware of this and will make
the arrangements.
Since this engagement occurred on the day I waa fogged down
in London, Bill Humphreys, who bad gone down to Milan from
Paris, handled the visits with Dante Ferrari, top editorialist of
n Sole, and Dr. Umberto Frisoni, chief reporter of Cor-
riere della Sera.
(Your representative in Italy, John Kennedy, with whom I bad
two visits while in Rome, is familiar with the foregoing.}
more
Oovernor Poletti
January 2, 196Z
BRUSSELS A. G. Samoy, economic editor, De Nieuwe Gids, the Flemish
language newspaper; W. H. Scott, chief reporter of L
1
Ecbo de
La Bourse (this is the Wall Street Journal equivalent in Belgium);
M. Cirunebaum, editor, Le Pet.;.ple; Mme. Knapen, economic
editor, La Metropole, another leading financial daily in Bruuels.
In addition, I invited a group of public opinion leaders, pub-
lishing executives and political office holders for cocktails at
the Palace Hotel. These included our mutual friend M. L.
Loncin, a director of exhibitions and fairs for the Minister of
Economic Affairs of the Belgium government; M. s. Legreve,
director of the Bank of Brussels; M. F. A. Huybrechte, director
of the Banque de la Societe Generale de Belgique; M. Materne,
president of the Confederation Nationale Beige du Commerce
Independant de !'Alimentation; M. Quilmain, secretary general,
Federation des Industries Belges; M. J. H. Vingerhoed, general
manager of KLM; M. H. Blaise, managing director, Societe
Generale des Mineraia; Elie Delville, vice president, Morgan
Guaranty Trust Company of New York; M. A. Marthoz, adminis-
trator, Union Miniere du Haut Katanga.
I dined with and spent the evening with the man who directed the
public relations for the Brussels Fair, Eric Cypres, from whom
I got an immense amount of useful information which will be
conveyed to Bill Berns.
AMSTERDAM J. C, Reinders Folmer, director, Nationale Handelsbank N. V.,
Amsterdam; J. M. van Rijckevorsel, director, Shell Nederland
N. v.; Dr. B. J. Bijleveld, director, Nationale Levensver-
zekering- Bank, Rotterdam.
BERLIN
(I gave a cocktail party and reception for the above mentioned as
well as other key persons in the business and financial commun-
ity of Amsterdam and Rotterdam, including the following pub-
lishing executives: H. J. w. Oosterbrink, Algemeen Neder-
landsch Persbureau; W, H. van der Smagt, Het Parool; G.
Sprengers, Nieuwe Rotterdamse Courant; J. A. C. Damen, De
Volkskrant; H. Leerink, Financiele Dagblad; Otto Kuyk, De
Telegraaf; and, A. van den Steenhoven, director, Nieuwe
Rotterdamse Courant.
General Lucius B. Clay, who is headquartered in West Berlin
as the personal representative of President Kennedy ... as a
director of General Motors and AT&T was present at the board
meetings which voted participation for those companies in the
Fair and therefore had a full knowledge of what we were trying
more
.
Governor Poletti - 3 -
January 2, 196Z
to bring about. He arranged a meeting for me with some key
business and public opinion leaders in West Berlin including
the following: Dr. Kurt Schlessinger, director of fairs and
exhibitions for the West Germ<A.n government in Bonn; Igon Bahr,
director of communications for the City of West Berlin; Herr
Uhlstein, director general of the Springe chain of newspapers
in West Germany. This is the most influential newspaper or-
ganization in all of Western Europe. Mr. Uhlstein makes his
headquarters in Berlin and his Herr Bezold is the executive
officer under Herr Uhlstein in running such distinguished Ger-
man newspapers with circulation throughout the entire continent
as Die W'elt; Handelsblett; Frankfurter Algemeine, and others.
(Note: It was Herr Schlessinger's judgment that West Berlin,
which he feels very likely will participate in the New York Fair
as a city, not be pressured until after the opening of the Seattle
Fair in which they are participating. He said on the basis of
the 117 est Berlin exhibit acceptance in Seattle, he would be in
a better position to make a firm recommendation to his superiors.
General Clay volunteered the fact that he thought West Berlin
should exhibit at the Fair. )
It is also important to note the West Berlin option on a Flushing
Meadow Park site expired on December 31, 1961. Herr
Schlessinger feels that the appropriate man for the Fair to make
contact with is Senats Director Albertz to advise him in an
appropriate way that the expiration date has been reached and,
if the Fair Corporation feels it wants to extend the option date,
that is a decision for the Fair to make. Schlessinger also feels
that there should be an approach made to the various German
states -- Bavaria, North Rhineland, Hesse, etc. He said they
all operated autonomously with separate budgets and it was his
feeling that if one of these came through, the others would follow.
DUSSELDORF Dr. W. Ruder, editor, Industriekurier; Dr. A. Krumbiegel,
director, Novea von Dusseldorf, the German Trade Fair Or-
ganization; Dr. Veitz and Herr Rosskopf, Krupp Maschinen-
fabriken; Dr. K. Nitzsche, editor, the Rheinische Post.
(Here, too, I brought a group of about 25 or 30 top public opinion
leaders, publishers, etc. together for a presentation of the
World's Fair film, which I also used in the other stops I made,
and a coc.lLtail reception.)
In addition to the above, I also visited Frankfurt with the express purpose of
going to the offices of Patrick Dolan Associates in accordance with our earlier
more
..
. .
Governor Poletti
January 2, 1 ~ 6 2
discussion and then did the same thing in Paris and visited the executive offices
of PDA in London. While in Paris. I brought together your representative,
Lawre11ce Harris, and our representative, Bill Humphreys, at luncheon for
their first visit.
TJD/kp
Transcript of Letter
From Governor Poletti at Hotel Hassler, Rome
TO: ROBERT MOSES
FROM: CHARLESPOLETTI
FRANCE
Ambassador Gavin arranged a very helpful lunch attended by heads of
France representatives !rom Ministries of Finance,
Industry and Economic Affairs, and industrialists -- 18 in all. He is ready
to assist in any other way. Result: a letter was sent to the Minister of
Finance who on behalf of the French Government is stating that the Govern-
ment approves France organizing industrialists for a pavilion.
Minister Reinstein and Alexander Davit of the Embassy have been of great
help.
This enables France to move forward.. Called on the new
President of France Amt!rique, Mr. Moreau Neret who is also President of
Credit Lyonnais. Neret and Bouilhet will have luncheon with five or six key
industrialists.
Also, on January 18th France is giving Ambassador Burden
a big party in his capacity of President of the France Society in
New York City. Have arranged to have a dozen industrialists invited to that
dinner.
Moreau Neret is top notch and enthusiastic. Fond souvenirs of the 1939
Fair including the shapely damsels of the Aquacade.
Bouilhet is a tower of strength. Returned early from his vacation in
Switzerland to see me. Mlle. Mercedes Cusset and Marquis de Messey of
France worldng hard for us. Laurence Harris is doing a fine job.
In the past we have had the approval of the Quai d'Orsay but the opposi-
tion of the Quai Branly -the financial and economic side. The chief opponent
has been Georges Pierre Leroy, Directeur General du Bureau des Foires et
Expositions of the Ministry of Economic Affairs. But now he is well disposed.
So much so that he has asked his representative in New York City,
Mr. Roland D'Albis, to cooperate with us. He will also serve as contact
point for France His card is enclosed. He is attached to the
Office of the French Commercial Counselor. He is returning to New York
City in about ten days and Beach should call him and invite him to visit
Flushing, et cetera. He told me he would gladly do it.
.,; --
- 2-
Also saw Deeqan's representative in Paris a couple of times and he
presented me to several people interested in publicity aspects. I like parti-
cularly the distribution of a film through Cyrille Maldnsky, Executive
Secretary of the Association France-Etats Unis. I believe he is assisted by
United States funds. Deegan and Berns should review his proposal. Card
enclosed.
The boss of Maxim-'s, Mr. Vaudable, js very interested in having a
restaurant in the French pavilion. The President of the French Line, with
whom I bad a qood talk, is keen. Air France prefers joining the French
pavilion provided it is a big one. So we are reserving the 50, 000 square
foot parcel.
Also discussed with Bouilhet the selection of an architect, and its
urgency. Arranged that he will retain the architect who regularly does the
work for the Bureau des Faires et Expositions, and such should be pleasing
to Mr. Leroy.
I qave France March lst, 1962 as the target date to sign the
contract. As President Kennedy says: We are moving forward and we are
confldent there will be a qood French Pavilion !
/s/ Charles Poletti
Enclosures:
Card- Roland d'Albis
French Expositions in the U. S. , Inc.
Office of the French Commercial Counselor
New York, N. Y.
Card- Cyrille Maldnsky ,
Deleque de !'Association France-Etats Unis
Paris, France
Transcript of letter from
Governor Poletti
To: Allen E. Beach
From: Charles Poletti
January 9, 1982
Hotel Hassler
Rome
1. The meeting in Milan for January 22nd will be well attended by
top industrialists.
2. Flying Milan Thursday, January 11th and on Friday will see
several key industrialists to prepare them for the crucial
meeting of January 22nd. Returning to Rome late Friday.
3. Good meeting today with Ortona of Ministry of Foreign Affairs.
He has been telepho11ing indu.stralists for me.
4. Meeting this afternoon with President Petrilli of lRI and
Director General Sernesi. IRI is biggest industrial combine
in Italy-- government financed and supported. Alitalia and
Finmare (runs big passenger ships to USA) operate under IRL
Either Petrilli or Sernesi will come to Milan for January 22
meeting.
5. Had conference with Pier Luigi Nervi. He is anxious to do tile
Italian Pavilion, and he says he would do it with the heart--
"con U amore". He has worked a lot for Fiat group.
6. The President of Chamber of Comrm rce of Milan is helping me
organize the January 22 meeting - he is Dr. Radice Fossati.
Talked to him on phone today and arranged to have meeting at
his Chamber of Commerce offices.
7. Conference with Count Galea.zzi. Brought him up to date on
activities of Brunini, Tom Shanahan, architect, possible
aluminum contribution. I urged him to send us several topnotch
masterpieces. Also talked to him about transparencies of
Sistine Chapel. He talked to Cardinal Spellman in Paris on
January 2nd.
cc: Mr. Robert Moses
To: Robert Moses
From: Poletti
Rome. lanuary 10, Wednesday
January- 13, 1962
Hotel Hassler
Roma
Called on Ambassador's Special Assistant--Brooks--because he has been
try1nq to help. However, our Ambassador has sort of held him back. Will
come to Milan for January 22 meeting.
Also called on Gardner--Economic Coun.selor at U. S. Embassy.
Conferred with President and Director General of Cofindustria--national
orqanization of mqmacturers. President is Cicogna; Director General is
Franco Mattei. They both promised to come to January 22 meetiilq. The
President explained that the national associations of Western Europe are all
bound by the B. I. E. resolution and cannot participate as an a.ssociat19n. How-
ever, will encourage individual members to do so.
Called on Dott. Franco Palma who is President of Squibb in Italy and
also President of Association of Industries of Latium. This recalls your
Roman history.
-1-
called on ENI which 1s the State (Government) aqency which operates
the methane gas wells in Italy as well as refineries of crude oil and sale of
gasoline under trade name Aqip. The head is Enrico Mattei, but he was not
availa.ble because someone tried to blow up his private airplane scheduled to
take off for Rabat.
See JBJlua.rr 12 issue of "Time" magazine which tells about him and
other big Italian industrialists.
Long confere.nce with Dott. Ruffalo, the head of his publicity, and his
assistant Dott. Bonomi. Both will come to January 22 meeting. This ENI
1s rich as well as powerful.
Rome, January 11. Thursday
Constructive meeting with Dott. LaRosa, Director General of Export
Office of Ministry of Foreign Commerce. Gave me good suggestions as to
orqa.nizing the job, selection of architect, general ma.n.aqer, etc.
Returned to ENI to give them more information and especially to convince
them that Italy had a good site.
Called on Charge d'Affaires ad interim at U. S. Embassy, Outerbridqe
.Horsey (our Ambassador is hunting big game in southern Sudan). I told Horsey
of the progress we were making. Also told him twice that I thought the Ambassador
was not doing as much as he should to help us. And added that I had the same
feellnq when the Ambassador was in Cairo. I asked Horsey to speak to Italian
Government and to IRI and ENI.
-2-
Tnvited to sit next to the guest of honor Ambassador Egidio Ortona at the
luncheon of American Club of Rome. Good opportunity to continue discussion
of Fair with Ortona.
Meeting with Colonel Arthur Hancock to arrange for me to see in Milan
the President of Snia Viscosa, namely Ing. Franco Marinotti.
No aJrplanes flying to Milan in the evening because of storms in Milan,
Took night train and had a lousy trip, thank you.
Milan, January 12, Friday
. .
Had breakfast with Pat Dolan.
Called on Consul General Crain and two of his a::;sociates.
'
Conference with Ma.rinotti who will come personally to January 22 meeting'.
Put his car and chauffeur at my disposal for the day.
Conference with Dott. Vallerio, President of Edison (biggest utility
company in Italy), whom I knew during the War. He promised to come to
January 22 meeting.
Both Marinotti and Vallario are written up in "Time" magazine story.
Conference at Consulate General with Gasta.ldi of Necchi (manufacturers
of sewing machines and now Kelvinator refrigerators for Common Market).
He's coming.
-3-
Lunch with Aw. Adolfo Tino, an old friend, who is head of Medioba.nk,
big banking holdlng company.
Visited the offices of Pat IX>lan in Milan and talked to three men in the office,
Gomez, and another fellow whose name escapes me.
Long meeting with Ing. Eugenio Radice- Fossati, President of Milan
Chamber of Commerce. Finalized list of persons to be invited for January 22
meeting and the agenda. Topnotch man.
Called on Ing. Giovanni Falck, President of big steel works. (See "Time.")
When I was Military Governor in Milan, he was given the tough job of surveying
all the damaged building's, apartments, office buildings, and plants and to draw
up plans with priorities for their reconstruction. First rate man.
He believes we should get Coal and Steel Community which has much much
money to put up a pavilion as it did at Brussels. Of course, we plan to approach
the agency as soon as we line up the national pavilions in Western Europe. I
think we can do this early March. The agency was officially invited during trip
of Sam Waugh, former President of Export Import Bank.
Returned at 10:00 p.m. by airplane--a nice swift Caravella.
John Kennedy accompanied me at all meetings in Rome and Milan.
Rome. January 13, Saturday
Slept late. Sorted my papers. Wrote. Talked to Beach on telephone.
Stayed in hotel all day.
-4-
Rome. lanua.ry 14, Sunday (planned)
Church in the morning.
Lunch with Mr. and Mrs. Richard Kimball {head of American Academy)
at the Villa on the Janiculum.
Conference with Kennedy in the afternoon.
Dinner with Avv. Ercole Graziadei and his wife.
Early Monday morning" we fly to Prague. The Economic Counselor of
our Embassy in Prague telephoned me in Milan and told me they were awaiting
me. Gave me a chance to ask him to arrange the appointments for me with
Czech officials.
P. S. No dinner tonight because the food and the VINO are just too beneficial. I
-5-
TrariScrtj,t of RePort
from Governor Poletti
TO: ROBERT MOSES
FROM: CHARLES POLETTI
SUBJECT: Report on Trip to Czechoslovalda
Milano,
January 22, 1Q62
Until December 1961 the State Department advised the Fair
that it would be inappropriate for a Delegation to go to Prague to present
the official invitation. The reason seemed to be the disagreement between
the United States and Czechoslovakia with respect to reciprocity in trade
fairs and expositions and, more particularly, the Fair at Bruno.
The Delegation, consisting of myself, Mrs. Poletti and
Dr. Marcel Duriaux, arrived in Prague on Monday, January 15, 1962.
We were met at the airport by John Milton Richmond of the American
Embassy and also by Helena Sokolikov., official guide provided by the
Czech Government.
In the afternoon, the guide took us on a tour of Prague. We
dined alone at the Hotel Aleron. Good food. Beds not so good because
they lack springs and apparently the rather tired mattresses are happy
to rest on boards.
On Tuesday morning, we went to the American Embassy for
a briefing. We were taken to a special area which is specially guarded
and protected against bugging. The Ambassador, Edward Wailes, was
in Germany and the Counselor of the Embassy, Jack M. Fleischer, assisted
by John M. Richmond and Peter F. Warker, gave us the briefing. Much
stress was placed on the reciprocity dispute. I told them I didn't know the
story and, after all, it wasn't my problem because the State Department
had advised me that a Delegation could go to Prague, et cetera. I added
that they should not be so concerned because the Czech Embassy in
Washington had advised our office in New York the week before that the
Government would not participate but that we advised the Czech Embassy
that I was going to Prague anyway.
At the briefing it was explained to us that the official invita-
tion should not be presented to the Ministry of Foreign Affairs but to the
Czech Chamber of Commerce and the one appointment which had been
made, namely with Dr. Karel Duda, had to be cancelled. It was agreed
- 2 -
that efforts would be made to set up appointments with the Chamber of
Commerce, the Ministry of Foreign Trade, and with Rapid (the agency
which handles publicity and information).
Had lunch at the hotel. In the aiternoon, the guide took us
sightseeing. For dinner, the guide brought us to what she called a good
restaurant, and it was. We asked the guide many questions, including
a basic apolitical question: Are you married? She said she was but her
husband was in Cuba and had been for two months working on some trade
problems. So I suggested that Duriaux was a ready and willing substitute.
She had a good sense of humor and played along with the idea.
On Wednesday (January 17th), we presented the official
invitation to Oldrich Novy, First Vice President of the Chamber of
Commerce of CL:echoslovak.ia. The President, Josef Horn, was in Copen-
hagen on government business. We spent more than an hour explaining
the Fair and Novy and his associate were much interested. He said
nothing about his Government having decided not to participate. The
Chamber put up the pavilion at Brussels 1958 which won first prize.
In the evening we went to the home of Mr. Fleischer for
dinner. He had invited several Czechs but he didn't know whether any
would show up. To his surprise, several showed, but without wives. I
did not take the absence of wives as a personal affront. Fleischer was
pleased that the Czechs had come and we had a relaxed, gay evening. It
seems that when the opportunity presents itself, Scotch whisky is preferred
even above Slivovitz ! We had a good chance to talk about the Fair with
Dr. Karel Duda of the Ministry of Foreign Affairs, Ing. Vilem Havelka,
President of Rapid, Mr. Novy, as well as with the two top men of the
Bruno Fair, Mr. Karel Riha and Ing. Karel Svoboda.
On Thursday (January 18th) we had a conference with Mr.
Vladimir Babacek, Chief of the Department of Foreign Trade, and with
Mr. Ota Kykal, Chief of the North American Section of the Department
of Foreign Trade. Babacek was not exactly friendly and wanted to exploit
my visit by several caustic remarks about lack of trade with the U.S.A.
and complained that the U.S. A. did not give Czechoslovakia the benefits of
the most favored nation clause. My answer was simple: I just went on
talking about the World's Fair. Twice, Babacek told me his Government
had decided not to participate and I quickly answered that I knew that and
it was quite OK with us, and then added that we appreciated that the Czech
Government was anxious to learn what was going on in the U.s. A. and
hence I was explaining in detail to him this great event of 1964-1965. I
left brochures and Progress Reports and advised him our Embassy would
deliver subsequent Progress Reports.
- 3 -
On Thursday (January 18th), also had a conference with Ing.
Vilem Havelka who couldn't have been more gracious or more interested.
In accordance with well established practice, he had an associate present.
I admired an old print of Prague on r..is wall and the next day I found it in
my hotel room with a nice note from Havelka. Also found a set of crystal
cocktail glasses which were sent to me by Oldrich Navy.
On Thursday evening our guide took us to see movies of the
Brussels Fair, including the Laterna Magika. The latter is a beautiful
fantasy, cleverly done, and it was part of the Czech pavilion at Brussels.
The whole thing was practically devoid of propaganda. Afterwards we
dined with the guide in a Czech bistro - only fair.
I forgot, almost. On Thursday late afternoon we drove out
about 50 kilometers to a cooperative farm. We were well received by the
manager and the members of the executive committee. They served us
with plates of sausage, salami, cheese, meat and lots of white wine, while
we asked questions. Aiter,we visited t'JJo large barns where they were
completing the milldng (done by machine). Good looking stock. Have re-
duced TB from 80% to 30%. Very large cows resembling Hereford steers,
but they weren't !
On Friday our guide escorted us to Pilsen to visit the famous
brewery. An executive who talked excellent English took us through the
plant for an hour. The process is not mechanized but more efficient, I am
sure, than when beer was first made there in 1295. We defended the honor
of the United States by the following 3 large steins by Duriaux,
3 by Poletti and 2 large ones by Mrs. Poletti who hates beer. On our
we visited a magnificent castle
1
Karlstein., built by Charles IV.
Our Ambassador and his wife are delightful. They had us to
lunch on Thursday after their return from Germany. The Embassy resi-
dence is grandiose in proportions
1
but each room is exquisite -
draperies., magnificent boiserie.
On Saturday morning the Ambassador and Mrs. Wailes came
to the airport and since our plane was late
1
we spent one and a half hours
together.
The Ambassador feels that the State Department is putting too
much stress on reciprocity. He believes that we were wise in not overselling
and it is his judgment that Czechoslovakia will come to the Fair.
- 4.-
Strangely enough, Babacek evidenced interest in Lincoln
Center and the possibility of a Czech performance there. Ames should
follow this up.
May I state that Dr. Duriaux was most helpful and it was a
pleasure for Mrs. Poletti and me to be with him. He resisted temptation.
Is/ Charles Poletti
UN I SPHERE 01Q61
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. TELEPHONE- AREA CODE 212- WF 4-1964 CABLE ADDREss"WORLOSFAIR"
PEACE T H ~ O U O H
UNDERSTANOINO
ROBERT MOSES
PRESIDENT
January Z5, 196Z
Mr. Robert Moses
New York World's Fair 1964-65 Corp.
Flushing Meadow Park
P. O. Box 1964
Flushing 52, New York
Dear Bob:
THOMAS J. DEEGAN, JR_
CHAIRMAN
EXECUTIVE COMMITTEE
REPLY TO:
TIME AND LIF'E BUILDING
ROCKEF'ELLER PLAZA
NEW YORK 20, N.Y.
Governor Poletti wants the proper climate developed in Europe
to auiet him in selling Western European countries to participate
in tbe Fair.
He engaged the services of Patrick Dolan Associates to make a
proposal for achieving this and paid a preliminary fee. The proposal
baa now been submitted.
In view of Ciovernor'Poletti'a strong endorsement of this special
project, the executive committee should approve it for a period of one
year. The executive committee wants to do everything Governor Poletti
says he needs to achieve maximum participation in the Fair by foreign
governments.
The work of the Dblan organization should come under the general
supervision of the Deegan organization and particularly BUl Humphrey
in Paris.
This is iA keeping with the original resolution of the executive
committee and board of directors in fixing responsibility for public
relations wii':h the Thomas J. Deegan Company.
cc: Gov. Charles Poletti
Mr. William Berns
Executive Committee -./
TJD/kp
Sincerely( ,
\
UNISPHE:RE
PEAC THROUGH
UNDERSTANDING
TO:
01961
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y. TELEPHONE -AREA CODE 212- WF 41964 CABLE ADDRESs"WORLOSFAIR"
ROBERT MOSES
PRESIDENT
Executive Committee
Vice Presidents
William Donoghue
Jerry Edelberg
Miss Ernestine Haig
J
2
a BERNS
anuary 1"11PRoleii?e."M'!'towNUNICATIONS
AND PUBLIC RELATIONS
FROM: Bill Berns
SUBJECT: FINAL SCHEDULE: Schedule Now Adapted to New Date
of Honorable Harry S. Truman's Visit to the Fair
Wednesday. January 31, 1962
11:30 a.m. Judge Rosenman accompanies Mr. Truman from
Hotel Carlyle to Flushing Meadow.
12 Noon Mr. Truman arrives at ceremony site. Executive
Committee, Fair officials and press at site. Dedication
of "Truman Walk" for the Press.
12:30 p, m, Mr. Truman proceeds to Model Room. Briefing by
General Potter. View Model, Unisphere Room, and
Fountains.
1:00 p.m. Cocktails and luncheon in Board of Directors' Room.
After lunch, Mr. Moses presents Mr. Truman with
Gold Pass.
2:00p.m.
Mr. Truman departs.
RAIN SCHEDULE
In the event of totally unacceptable weather, Mr. Truman
will be brought direl!Uy to the Administration Building.
Pictures of Mr. Truman and "Truman Walk" sign will
be taken in the Model Room.
BB:ams
cc: Mr. Robert Moses
General Meyers
Miss Grace Glennon
Mr. Harold Blake
Mr. Michael Pender
Lt. Buckley
Miss Hazel Tappan
Mr. Al Simon
Mr. John Powers
Mr. Ralph Simone
Mr. Gene Monetti
Miss Mary Young
Miss Mary Kelly
Miss Mary Sarro

NEW YORK WORLD'S FAIR 19641965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUIHINQ 62, N.Y. TELEPHON AREA Coor. 212 Wr CAlLE AIIDRCSI
-l'fHitOIIDH
UMIIIIIDTANDIND
January 31, 1962
R08AT MOSES

--@--....
Mr. Charles Luckman, A. I. A.
Charles Luckman Associates
680 Fi:fth Avenue
New York 19, New York
Dear Mr. Luckman:
I have your letter of January 29 with the impressive
brochure. The designation of architects for the U. S. Exhibit
is of course a matter solely for the officials charged by the
Federal Administration with this responsibility. The Fair does
not recommend or support any firm or individual.
Cordially,
.......
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President
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CHARLES LUCKMAN ASSOCIATES planning - architecture
680 fifth avenue, new york 19, n. y., judson 6-1970
January 29, 1962
Dear Mr. Moses:
If you have a moment to glance through the attached brochure,
you will see why we at Charles Luckman Associates, New York,
feel we have the diversified background and experience neces ..
sary for earnest consideration of the proposed U. S, Exhibit
at the World's Fair.
We are trying to "help ourselves" in all of the Government
Departments and Agencies. Your own personal support means
much to us.
Mr. Robert Moses, President
New York World's Fair
1964-1965 Corp.
Flushing 52, New York
Cordially,
Is/ Charles Luckman
Charles Luckman, A. I. A,
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COPY

Transcript of Report from Governor
14, 1982
TO:
FROM:
ROBERT MOSES
CHARLES POLETTI
SUBJECT: Report on Trip to Korea, February 1 to 3, 1962
Our schedule was as follows :
'lbursd!.y, February 1
12:47 P.M. --Arrival, Kimpo Airport (lunch on plane).
Met by Mr. and Mrs. Robert M. IO.ein,
Commercial Attache, American Embassy.
2:00 P.M. --Arrival, Embassy Residence.
3:00 P.M. --Call on Ambassador Samuel D. Berger.
3:30 P.M. -- Briefinq at Embassy by Mr. Albert E. Pappano,
Counselor for Economic Affairs, and Mr.
William J'. Ford, Deputy Chief, Economic Bectlon.
4:15P.M. --can on Minister of Foreign Affairs, Duk Shin Choi
(Accompanied by Mr. William L. Ma.qtstretti,
Deputy Chief of Mission, and Mr. 10.e1n)
5:00 P.M. -- Call on Minister of Commerce and Industry
(Maj. Gen.) Jung Nae muk
(Accompanied by Mr. Ford and Mr. Klein)
6:30P.M. --Cocktails at residence of Mr. and Mrs. Maqistrettl
(Accompanied by Ambassador and Mrs. Berger)
7:30 P.M. --Dinner given for Gov. and Mrs. Poletti by
Ambassador and Mrs. Berger, at the Residence.
-1-
Frida.y; February 2
9:10 A.M. -- Call on Minister of Education KIM Sang Hyop
(Accompanied by Mr. Arthur Lee, Deputy
Public Affairs Officer, American Embassy)
9:50A.M. --Call on Minister of Public Information
Cha.e Kyung OH
(Accompanied by Mr. Lee)
11:00 A. M. -- Call on Vice Minister of Transportation
PARK Jong-ku
(Accompanied by Mr. Ford)
12:00 Noon-- Lunch given for Gov. and Mrs. Poletti by
Chamber of Commerce of Korea, at Chosun Hotel
2:30P.M. --Visit to National Exhibition Center by Gov. and
Mrs. Poletti, in company of Ministry of Fbreign
Affairs officials and Mr. and Mrs. Klein.
3:00-
5:00 P. M. Sightseeing of Seoul, in company of Ministry of
Foreign Affairs Officials and Mr. and Mrs. Klein.
6:00P.M. --Dinner given for Gov. and Mrs. Poletti by Korean
Traders Association, at I)l.iha Restaurant,
3-ka, Chong-no, Chonqno-ku
Saturday, February 3
9:30A.M.-- Call on Mr. WOO yong Hal, Director, Bureau of
Foreign Investment, Economic Planning Board
(Accompanied by Mr. Ford and Mr. Klein)
10:15 A.M. --Meeting with officials of The Korean Industrial
Construction Association to discuss Korea's
April1962 Industrial Exhibition
(Accompanied by Mr. Ford and Mr. Klein)
11:00 A.M.-- Showing of USIS film on Mr. KIM Bong-yong,
leading Korean lacquerware artist, at Embassy
conference room.
12 noon
Lunch given for Gov. and Mrs. Poletti by
Mr. and Mrs. Klein, at their residence.
2:00P.M. --Leave for Kimpo Airport.
3:30 P. M. -- Departure for Tokyo
-2-
On February 6th from Hong Kong I sent the folloWing
cable to Allen Beach:
KOREA VISIT USEFUL STOP NEW GOVERNMENT HAD
CANCELLED SEATTLE AND NEW YORK STOP
PROMISED EARLY FAVORABLE RECONSIDERATION
AND DmECTIVE KOREAN AMBASSADOR WAS:EDNGTON
COME FAIR FOR SELECTION SITE AND SIGNATURE
CONTRACT STOP GAVE GOVERNMENT MARCH FIRST
DEADIDm
/S/ Charles :R>letti
-3-
COPY
Transcript of Report from Governor Poletti
February 7, 1962
TO: ROBERT MOSES
FROM: CHARLES POLETTI
SUBJECT: Report on Trip to Japan, January 24 to January 31, 1962
At American Embassy had separate conferences with the following:
Ambassador Reischauer.
Minister Edward Doherty--who is Economic Counselor.
Chadwick Johnson and Andrew Wardlaw. both Economic Attaches
and who ha.ve been on the World's Fair job during past year.
Allen Chase--Economic Attache who has just been put on the World's
Fair job. He is. enthusiastic and eager to help. I worked principally
throuqh him during my stay.
Dotson--Aqriculture Attache who accompanied me on my visit to
Minister Kono. Had lunch with him, and he confirmed that Kono is very
powerful in the Cabinet.
Chase Manhattan Bank--J"ohn J. Kelly, Vice President in Tokyo, had
been advised by New York office of my visit, and he was very friendly and
helpful. Throuqh him and his Japanese assistant started mald.nq
appointments With Masamichi Yamaqiwa, the Governor of the Bank of Japan,
and with the top officials of JETRO. All this served to impress aJtd activate
the American Embassy. And on my own I arra.nqed immediate appointment
with Governor of Tokyo, Honorable Ryotaro Azuma.
In the Japanese Government had meetings with:
Zenta.ro Kosa.ka, Minister of Foreign Affairs. Favorably disposed.
Left with him three copies of contract, already signed by me. Suggested
I see Masayoshi Ohhira, Director General of the Cabinet Secretariat,
because he plans agenda for cabinet meetings and because he is close to
Prime Minister Hayato lkeda. By special escort and pass, he got me to
office of Obhira in the Diet which is in session.
Masayoshi Ohhira gave me lots of time for a thorough presentation,
including cost estimates and provisions of the contract.
-1-
Ich1ro Kono --Minister of Agriculture and Forestry. I had to
insist with American Embassy to see him, but Paolino Gerll and
Mrs. Arai's sister, Mrs. Mitsui, with whom Jean and I had lunched
had informed me that he was a powerful leader. Kono was 1n our
corner and volunteered to talk to Prime Minister and other ministers
and get the problem before the Cabinet.
Eisaku Sato -- Minister of International Trade and Industry. He
is a new minister and was uninformed of the nature of the World's Fair,
th1nk1nq of it as a trade fair. He was strongly aqainst participation
because of the heavy expense involved. I stayed with him nearly an hour
and by the end of it had straightened him out. He was impressed by my
suggestion that the Fair transcended his Ministry and that the Government
of Japan should create an interministerial committee and obtain special
budget appropriations and that he should not think that the funds had to
come from his regular ministerial budget.
FuUama ... Minister of Economic Planning. Reserved in his
expressions.
Morisa.gro Seki, Director of Economic Affairs in Ministry of
Foreign Affairs. He gave me a tough time and stated flatly he was
opposed to it. Here aqat.n I discovered he thought of the ]air as a trade
fair. Spent a long time with him, and at end of conference he criticized
the two assistants because he said he was badly briefed as to the purpose
of our Fair. 'The two assistants were S. Wada and T. Hashimoto.
Iwao Yokota-- Executive Director of Japan Tourist Association.
Frank H. Agt!i, Manager of the Foreign Department o:f the Association
was also present. I urged Yokota to get involved 1n the planning of the
J'apa.nese pavilion
.Te.Uchi Nagamura -- Vice President of JETRO. 'nle President was
out of town. Two directors, Koichi Suzuki (who was very familiar with
the Fair) and Hlsashi Murata (who was not favorably disposed), were
also present. Told them of our contacts in New York City with Fujise of
J'ETRO. Naqamura stated flatly he was impotent until received a.
directive from MITI {i.e. , Ministry of International Trade and Industry)
and that MITI was impotent until Cabinet approved.
Norman Yamada -- Japan Ad Board Company which is the agency
which plans and constructs the actual exhibits.
R. Nakagawa -- Chief of the Promotion Division of the Foreign
Trade in MIT!.
-2-
Also talked about the World's Fair to:
Takashi Komatsu-- Vice President of the American Japan
Society.
T. Inumaru -- President of Japan Hotel Association. Hls son
graduated from Cornell University ... School of Hotel Mana.gemenL
ID.saakira Kano -- interested in U.S. achievements 1n slum
clearance, housing, planning. Gave him a note to call on a kindred
spirit, Robert Moses.
American Express Regional Conference -- made a presentation
to the managers of Far East and Southeast Asia of the glories of the
New York World's Fair!
Conclusion: Since the very effective visit of our delegation
one year ago, the Government of Japan has done absolutely nothing.
And during this period the contribution made by the American Embassy
cannot easlly be discerned. Olr visit has stirred both the Government
of Japan and American Embassy. 'The contracts are in the hands of
the Minister of Foreign Affairs and several ministers have been briefed
so that we may hope to achieve speedy approval by the Cabinet and
the execution of the contract.
/s/ Charles Poletti
Transcript of Report from Governor Poletti
TO:
FROM:
ROBERT MOSES
CHARLES POLETri
~ ~ c r .
t1 cf4ebruilry 14, 1962 ~
QttVV
SUBJECT: Report on Hong Kong, February 5- February 11, 1962
My objective has been to assist John C. Y. KAO who has signed
an a.qreement with the World's Fair for a Hong Kong Pavilion. My im-
pression is that his task is not a simple one.
I introduced him all around the U. S. Consulate General and together
had conferences re certificates of origin and so forth with the men on the
commercial side and with representative of the U.S. Treasury.
J'ohn 0. Negroponte of the Consulate has been most helpful and will
contbme to be. Negroponte attended the meetings I had with businessmen
and H. K. government officials.
Had an opportunity to explain in detail the Fair as well as Ka.o' s
plans for Hong Kong Pavilion to our Consul General, Marshall Green.
He assured me of his cooperation. :Mrs. Poletti and I had a delightful
luncheon at his residence called "The Peak", located at 3 Barker Road,
H.K.
Gave a radio broadcast in which urged all interested parties to get
in touch with Kao.
Meeting with Hong Kong General Chamber of Commerce attended
by W. C. G. Knowles, President of the Chamber (address is Union House,
9th Floor, Hong Kong}, and also President of an old firm of the Far East,
Butterfield and Swire. Also present were .T. A. A. Knott, Secretary, and
S. S. Gordon. Arranged that the next Bulletin of the Chamber would report
the Hong Kong Pavilion and that interested firms should contact Kao.
Meeting with Director of the Chinese Manufacturers Association.
:(address is L1 Po Chun Chambers, Connaught Road, Hong K o n g ~
About thirty directors were present. g.s. Chu is the Secretary.
After the meeting we all had drinks to wish a prosperous New Year to
each other. The fire crackers have been vibrantly busy Sunday, Monday,
Tllesday and Wednesday and so have the fire brigade! The Chinese news-
paper reported - according to Kao - that I clasped my hands in the correct
fashion and uttered the correct Chinese words, meaning may the New Year
be a prosperous one for you. They took streams of photographs; they
compete successfully with the Japanese in this respect.
-1-
~ Meeting with the General Committee of the Federation of Bong Kong
Indllstrles :ln its board room in the United Chinese Bank Building, Hong Kong.
Enormous table around which were seated thircy distinguished business men -
obviously the elite -and acting like the elite. Never having attended a meeting
of the Board of Directors of the Union League Club, I am unable to make any
comparisons. May I add that the President is a Chinese upon whom the Queen
has bestowed the ennobling title of "Sir". It would have been a discordant note
had I diwlged the fact that I was an 0. B. E. ! Anyway, Sir Shek Lun Chu
formally stated to me that his Federation would cooperate with the Fair. Kao
is obviously not a member of the club.
Meeting with the Commerce and Industry Department of the Hong Konq
Government. Office is located in Fire Brigade Building, H. K. Talked to
D. M. Sellers and to Derek Marsh. I wanted the Government to know about
Kao and his plans. They stated that unofficially their office and the Infor-
mation and Publicity office of tbe Government would assist and cooperate with
Kao.
:My other actiVities:
1) Taking care of a damn cold I got on the BOAC Comet from Tokyo
to Hong Kong. Jean has been nursing me and I still haven't gotten rid of it.
2) Tastin<gJmore varieties of Chinese cooking. But we have managed
to escape the snakes even though one friendly guy insisted they help cure
a cold. So what?
S) Shopping. Good fun. But the tailors are out of touch with American
politics and they simply cannot understand why Poletti doesn't buy a beauti-
ful VICUNA overcoat!
February 10, 1962
P. S. This is the Chinese Year of the Tiger! Maybe some of our New York
boys had better come out here.
-2-
(Transcript)
' .. 1w.
//
Kuala Ltimpur, Malaya
Sunday, February 18, 1962
TO:
FROM:
ROBERT MOSES f1\ _ otY
CHARLES POLETTI r
REPORT ON CAMBODIA
February 12-15, 1962
Calls on officials of the United States
Hon. William c. Trimble- Ambassador
c. Robert Moore - Deputy Chief of Mission
Robert c. Parke - Economic Counselor
Briq. General Edward C. D. Sherrer - Chief of MAAG
Colonel Carroll T. Newton- MAAG
Calls on officials of Government of Cambodia
Hon. Son Sann - Minister of State for Finance and National Economy
and Governor of the National Bank of Cambodia.
Discussed with him time schedule, architect, inter-
ministerial committee, fine site reserved, namely
Block 32 Lot 7. Detailed consideration of cost
estimates. Left with him the contracts for Block 32
Lot 7. Liked the site. The Minister explained the
contract had to be approved at a meeting of Council
of Ministers and assured me he would present it at
next meeting. Very intelligent and active type.
Hon. Dy Bath .. Secretary of State for National Economy
Present at the conference was Mr. Ker Nol - Directeur
des Bureaux du de l'Economie Nationale-
who had in his hands the dossier which included our cost
estimates sent to Cambodia by Ambassador Nong Kimny.
Both Sath and Nol requested that we send them data in
French. Progress Report, etc. in English not a bit
useful. They know only French. Specifically asked for
regulations :.on building in French. Have previously
written to Beach that we must prepare all this in French
and in Spanish, otherwise it will be difficult for non-
English speaking countries to adhere to our time schedule.
Did furnish them and all other officials with the time
schedule in French and they were impressed.
- 2-
Hon. Tep Phan - Minister of State for Plans and also Governor of Phnom Penh.
He has achieved many public projects throughout the nation.
He is responsible for all the wide avenues, clearance of a
lot of wooden shacks and straw huts along the banks of the
Tonle Sap and Mekong Rivers. Has even built several parks
and a playground. In short, he has drive and imagination.
I baptized bim the Cambodian Bob Moses. He liked the site
and suggested I confer with his architect. Feels the cost is
high. Told him of possibility of a small entrance fee.
Mr. Vann Molyvan- Architect who has done several new buildings for the GOC
and who will do the Cambodian pavilion. Alert fellow. Knows
of Ed Stone, Wallace Harrison and Ero Saarinen and their
works. Studied in Paris. Married to a SWiss girl who works
for the U.N. Technical Mission (under David Owen) in Phnom
Penh. Anxious to learn of the architect for the French pavilion.
So ami!
Discussed time schedule, site, cost estimates, Anghor Wat..
Seemed excited by the task ahead of him.
Visit to Siem Reap
Ambassador Nong Kimny suggested a visit because he believes
the Cambodian pavilion could incorporate some parts of the temples. Saw
.Anqhor Wat, Anghor Thom, Bayon, Banteai Srei (a jewel, small and in pink
sandstone and laterite and means the "Citadel of Women") and Preah IO:lan.
Stayed overnight at Auberge des Temples.
In Phnom Penh visited the National Museum which has some
of the statuary and carvings found at Anghor Wat.
Social Functions
Cocktail party - Home of Robert B. Parke
Luncheon -Home of Deputy Chief of Mission
LWlcheon - Residence of U. s. Ambassador
Dinner - Given by Prince Sa.mdech Norodom Sihanouk
at Royal Palace in honor of Mr. and Mrs.
John D. Rockefeller.
- 3-
Though favored by four wives, the Prince had not one of them at
the dinner. But be did take care of himself by' having Blanchette on his right
and Jean on his left. I drew the wife of the Minister of Finance. She had a
good sense of humor and we gurgled in French -all through the Eau d'Evian,
Riesling, Moulin a Vent and Moet Chandan Brut.
The Prince was in jovial spirits. He read a tribute in English to
the guests of honor and ended by wishing well to Mr. Rodkefeller and his
Mistress. John responded beautifully and with deep feeling.
After the dinner we walked a couple hundred feet to another building
of the Royal Grounds and here we were treated to a bit of the Royal Ballet. The
two pieces were the Tep Monorom Ballet and The Legend of Preah Baing. The
Prince graciously explained to us in English what was going on. Unlike the days
of the Kings of Anghor Wat who apparently adored their Apsaras naked to the
waist, these ballet dancers were covered to their chins. Things have changed
in good old Cambodia !
Conclusion
At the dinner at the Royal Palace reviewed with the Finance Minister
the great help of an admission fee. He is impressed by this. Told me that the
task of the pavilion has been handed to Tep Phan and this is all to the good. He
again assured me the matter would be brought before the Council of Ministers.
I urged our Embassy to keep applying the pressure. The GOC budget is on the
basis of the calendar year. The first payment cannot be made until January 1963.
I recommended to both Son Sann and Tep Phan that they budget over the years
1963,.1964 and 1965, but that the GOC must sign the contract now.
We should reserve Block 32 Lot 7 for Cambodia.
/s/ Charles Poletti
UNISPHI:fH
Tt1Jt0U0"
UNOF.A&TANOINO
CtliUU
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52. N Y. TEI.EPHONE AREA Coot 212 WF 41964 CI\BLE ADDREss''wORLOSF'AIR"
ROBERT MOSES
CHARLES POLETTI
'JICI! fiAI.SIDINT
PRESIDENT
INTtftNATIONAL AY,.,A/AS I KliHIIITI
March 20, 1962 (r) _ _.a kY
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TO: THE MEMBERS OF THE BOARD OF DIRECTORS
FROM: CHARLESPOLETTI
A good many members of the Board of Directors have been
exceedingly helpful to the International Division and we are grateful to
each of them.
We would appreciate hearing from any Board member who
can be helpful to us in the follo'IN'ing:
FRANCE
The Comite France-Amerique and Senator Jacques Baumel have been
pushing very hard in France and we are assured that there will be a French
Pavilion with the participation of the City of Paris, ten of the large
tries, and Maxim's Restaurant. It has been impossible for us to reach
General De Gaulle on a direct appeal. Senator Baumel, when he left the
Offices of the Fair, promised me that he would talk to him. We would
like to know if any member of the Board has a direct connection with
General De Gaulle, and could communicate to him the importance of
enlisting his support of a French Pavilion.
We would also appreciate any member of the Board commun.icating
with any of the large industries in France to urge them to participate in
the French Pavilion. A person who we are told is influential is GeorgP.s
Pompidou, Director General of Rothschild Bank.
NIGERIA
Despite a lot of efforts, we have not yet been able to obtain the parti-
cipation of Nigeria.
We would knowing if any member of the Board has a good
approach to any member of the Government of Nigeria, or to any impor-
tant banking or business firm which, in turn, could influence the
Government.
87TH CoNoBESB } HOUSE OF REPRESEN'l'ATIVES { I>octrlaNT
Btl Seaaion No. 363
SUPPLEMENTAL APPROPRIATION FOR THE DEPART-
MENT OF COMMERCE FOR PARTICIPATION IN NEW
YORK WORLD'S FAIR
COMMUNICATION
I'BO.M
THE PRESIDENT OF THE UNITED STATES
TBARSIUTTINO
A PROPOSED SUPPLEMENTAL APPROPRIATION FOR THE FISCAL
YEAR 1962 IN THE AMOUNT OF $25 MILLION FOR THE DEPART-
MENT OF COMMERCE FOR PARTICIPATION IN THE NEW YORK
WORLD'S FAIR
MARcH 13, 1962.-Referred to the Committee on Appropriations and ordered
to be printed
rrHI.; WHITE HousE,
JWashingtun, March 13, 19U;!.
The SPEAKER OF THE HousE oF REPRESENTATIVES.
Sm: I have the honor to transmit herewith for the consideration of
the Congress a proposed supplemental appropriation for the fiscal
year 1962 in the amount of $25 million for the Department of Com-
merce for participation in the New York World's Fair.
The bas1c purpose of the New York \Vorld's Fair is to help achieve
"Peace thro11gh understanding," its major theme being "Man's
Achievements in an Expanding Universe." Sixty-six nations and
world organizations, including. the Soviet Union, have notified the
fair that they will exhibit. Thirty States have expressed their intent
to _participate, and most other States are expected- to be represented.
The potential of this fair for promoting international good will and
understanding is apparent. I believe participation in the fair by the
Federal Government is essential. The theme "Challenge to Great-
ness," by a Citizens' Advisory Committee established by
Secretary Hodges, will enable us to present to the world not a boastful
picture of our unparalleled progress, but a. picture of democracy-
Its problems, its and its freedoms.
The details of this proposed a.pproJ?natiOn and the reasons for its
submission at this time are set forth m the attached letter from the
Director of the Bureau of the Budget. I urge enactment of this
proposal.
Respectfully yours,
JoaN KENNEDY.
ExECUTIVE OFFICE OF THE PRESIDENT,
BUREAU OF THE BUDGET,
Washington, D.C., March 9, 1962.
THE PRESIDENT,
The White House.
SIR: I have the honor to submit herewith for your consideration a
proposed supplemental ttppropriation for the fiscal year 1962 in the
amount of $25 million for the Department of Commerce, as follows:
DEPARTMENT OF COMMERCE
GENERAL ADIIIINISTRATlON
PARTICIPATION IN NEiV YOBK WORLD'S FAIR
For expenses necessary to provide for United Stales participation in the New York
World's Fair, as authorized by the provisions of the Act of September $1, 1961 (75
Stat. 527), including compensation of a United States Commissioner, who shall be
appointed by the President, at the rate of $20.000 per annum, services aa authorized
by section J/j of the ;let of August f!, 1946 (5 U.S.C. i'i5a), bui at rates for individuals
not to exceed $75 per diem, and not to exceed $$5,000 for official reception and repre-
sentation expenses, $2/i,OOO,OOO, to remain available until expended: Provided, That
not to exceed $10,100,000 of this appropriation shall be available for transfer to
the General Services Administration for the construction of a United States pavilion.
This proposed supplemental appropriation will provide for Federal
participation in the ew York World's Fair, including exhibits and a
U.S. pavilion. In addition to promoting international good will and
understanding, it will do much to promote additional travel from for-
eign countries. The fair is scheduled to open in April of 1964. The
necessary time for planning the exhibits and constructing the pavilion
requires that funds be made uvailuble us soon us possible.
I recommend that the foregoing proposed supplemental appropria-
tion be transmitted to the Congress.
Respectfully yours,
DAVID E. BELL,
Directur of the Bureau uj the Budget.

r
C lNI, New Y.n. ,_ 1...._.1NJ
UNISPHERE PRESENTED BY @ United States Steel
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FROM:
SUB.JECT:
MEMORANDUM
NEW YORK WORLDs FAIR 1964 -1965 CORPORATION
ROBIRT :MOSES
CJIARLB8 POLB"rrl
Pmldat Goulart of :Braz11
DATE:
March 9, 198ll t
v
President Goulart 1s tentaUvely scheduled to v1a1t the J'a1r on
BatuJrdar, Aprl1 7, at 11:00 a.m.
His New York visit ls being handled by a p.tblic relatiolll f1rm
with which we are 1n touch.
They assure us that he will come to the F&1r, but tbat any
apeoUle date and t1me is tentative, as h1s schedule is CO!Uitant:ly
belnq revlaed.
/S/ PoleW
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TO:
FRON:
MEMORANDUM
NEW YORK WORLD'S F'AIR .. CORP,:..1JATION
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J'im Hurd just telephoned the following:
I
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Embassy Moscow
April 14, 1962
The April 14th edition of PRAVDA contains a release by Tass
which announced a Soviet decision to call off the Moscow World's
Fair scheduied for 1967. It says the Bureau of International
Expositions in Paris was informed of this fact on April 13th. 'The
reason qiven for the Soviet decision were: ( 1) a conflict with the
New York 1964-65 World's Fair, which allegedly :face
participants with a difficult choice, and {2) the fact that exhibits
..
at both exhibitions would be generally similar. The USSR, the release
continues, will approach the Bureau of International Expositions about
a new fair "in due course. "
The Embassy believes the government probably decided that the heavy
outlay of resources required for construction on the Fair grounds
and new facilities required for visitors were not justifiable in liqht of
a current shortage of capital investment funds and an admittedly backlog
in capital construction. 'The Soviets, of course, were aware of plans
for the New York World
1
s Fair at the time the original decision was
made to hold the Moscow Fair.
Thoxnpson
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NEW YORK WORLD'S FAIR 1964-1965
INTERNATIONAL EXPOSITION AT FLUSHIN
FLUSHING 52. N. V. TELEPHONE AREA CODE 212 WF" 41964 n-"" .....
fiCACt: Tl't,.DtJOH
UNOCitaTA.NDINO
ROBRT MOSES
~ I I lSI DINT
May 21, 1962
Transcri t of letter from Governor Polet
TO ROBERT MOSES
FROM CHARLES POLETTI
BIE meeting Friday, May 11.
Hotel Petersberg
Oberhalb
Konigswinter AM Rhein
May 16, 1962
Information obtained from Kuhlemann and Loncin, German and
Belgian representatives respectively.
USSR has cancelled the 1967 and not merely postponed it. Canada
has reserved until next BIE meeting in December the right to. apply for
a 1967 exposition-centenary of its Dominion status. You will recall Canada
was an applicant when USSR was. Austria, the other original competitor,
stated it was no longer interested in 1967.
Once again the self-appointed guardians of the BIE, namely the
British, attacked the USSR representative because USSR had signed up
with the New York World's Fair. Some caustic remarks by the British.
The USSR's position was impenetrable; he stated and repeated that the
Chamber of Commerce was a private organization.
One of the significant aspects of all this: Since no resolution in con-
demnation of USSR was offered, the action of USSR has been in effect con-
doned, and hence the BIE cannot hereafter prevent other members of BIE
from finding some similar way of participating in New York World's Fair.
That's the argument we are using in Germany.
One of the objectives of our present trip was to go to London to tell
the British officials like MacMillan, Caccia and others that the World's
Falr does not delight in learning of successive instances of British opposi-
tion to the New York World's Fair.
/s/ Poletti
WU D051' 89.11 BONN D 37 PD !NTL
CD KOENIGSWINTF.R TELEX VIA COMMERCIAL MAY 20 0928
I .. T ALLEN BEACH WORLDSFAIR
NYK
FOR MOSES THINGS SHAPING UP VERY WELL AND THREE
WEEKS HENCE PARTICIPATION WILL BE RECOMMENDED BY
CHANCELLOR ERHARD AND ERICH MANDE STOP APROPRIATE
VEHICLE FOR PARTICIPATION WILL BE PROPOSED BY
CABINETf
POLETTI
836AME MAY 21.
LASt TEXTWORD CABINET
MOGAR WUA 025 WUA028 WUD 050 WUD 051 SWD
...
COPY
MR. PAUL SCREVANE
NEW YORK. WORLD'S FAm 1964-1965 CORPORATION
IWIERNATION EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 52, N.Y.
May 24, 1962
ROBERT MOSES
President
MEMORANDUM TO GOV. POLETTI
'THROUGH ALLEN BEACH
FROM ROBERT MOSES
Allen Beach has no doubt informed you of Mr. Nervi's visit. He
1s stUl a modest, hiqhly intelliqent, cultivated engineer with no side, no show
and no cousin FrankL. w. bravura. He said he missed you and was, I would
say, much impressed by the Fair and interested in havinq a part in it. He had
a look at his P. A. airport hanqar but apparenUy was short of time to do the town.
Can't we qet him the Italian Pavilion design or at least have him as
a consultant? He has the stuff, represents modern Italian bulldinq to the world and
would be a great asset to Fiat, Garibaldi, Arpesani, et a1. and to the Fair. He
might also do a cantilevered thin concrete building in the Industrial Area.
RM:VW
/s/ ROBERT MOSES
PRESIDENT
"LACE. ...
UNQER8TANDING
--....... .......
NEW YORK WORLD'S
INTERNATIONAL EXPOS.ITION AT FLUSHING MEAOOW PARK
FLUSHING 52, N.Y. TELEPHON!:AREA Coo 212 WF 4 1964 CABLE ADDREss"WORLDSF'AIR"
May 25, 1962
MEMORANDUM TO ERWIN WITI
FROM ROBERT MOSES
ROBERT MOSES
PRESIDlNT
Mr. John Young is hereby trans-
ferred at the same salary and rank to the Division of
International Affairs headed by Governor Poletti. My
understanding is that for the time being he will be
assigned exclusively to the Holy See exhibit.
President
OEAC:& THROUO"
LI"'DCRITAt-IDtHO
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW,PARK
F'LUSHING 52, N,Y, TELEPHONE AREA Coo 212 WF 41964 C...aL AODRUs'"wOflLD$FAIR"
ROBERT MOSES
PRI!:SIDNT
CHARLES POLCTTI
VICI' HftCDE .. T
IMTUNATIOHA.L. A,.U,_S & h'H181TS
To: Mr. Robert Moses
From: Charles J?oletti:
Subject: Memorandum of conversation with Minister Andre Malraux
in Paris on Monday, June 4th
Mrs. Mary Lasker, Laurence Harris and myself saw the
Minister at 5:30 in the afternoon.
Malraux was most cordial and, in fact, exuberant. He is
a brilliant conversationalist. He took us out on the terrace of the
Pa.lais Royal and showed us the efforts his Ministry is making to
clean the facades of the important buildings in Paris.
'Ihen we had a long conversation about the paintings of
Vermeer. Ten years ago Malraux wrote an authoritative appraisal
of his paintings.
When we turned to the World's Fair, we told Malraux that the
World's Fair was anxious to have the Mona Lisa and other master-
pieces from museums not only of Paris but of other places, such as
Lyon and Montpellier.
Malraux then talked about Whistler's Mother. He told us that
in 1945 when General de Gaulle was coming to the United States,
Malraux suggested to de Gaulle that he bring to the President Whistler's
Mother and de Gaulle was enthusiastically in favor of it. Malraux
suggested this as a modest expression of the appreciation of the French
681 DAYS TO OPENING DAY
people for the great sacrifices made by the American people in the libera-
tion of France. When they looked into the situation they discovered that
French law does not permit the Government to give away, exchange, or
sell any painting that belongs to it. So the idea fell through. Malraux
then added that he thought the World's Fair would be a very good place to
display the painting.
With respect to the Mona Lisa, he looked at Mrs. Lasker and
said to her, "You are such a devoted friend of France that if you desire
the Mona Lisa for the World's Fair, we will do it." He said that as
Minister he would have to consult with the curators of the Louvre but that
he would do it in this way: he will inform the curators that he has decided
to send the Mona Lisa to the World's Fair and that if any curator has any
objection he better put it in writing.
I asked him if it would be helpful were the President of the Fair
to write him a letter asking for the Mona Lisa and other paintings. He
readily agreed and said that was the proper way to do it and then he would
answer Mr. Moses letter.
In our talks with Malraux, I told him of the plans of the City of
Paris, various large industries and Maxims to participate in a French
Pavilion and that the paintings would be displayed in that Pavilion.
The Syndic of Paris, Denys Cochin, in a conference that we had
had with him had suggested that we get a commitment from Malraux
directed to the Fair. It was for that reason that I suggested a letter from
Moses to Malraux. Denys Cochin stated to us that if we could get Malraux
to send the Mona Lisa and other paintings the success of a French
Pavilion was assured.
A:s I put in my cable of June 5th, Mrs. Lasker deserves the credit .
. ) , -H "
. c- { ( li\.i'-
CP:cy
q ...
0
p
y
DEPARTMENT OF STATE\ fil .
AIRGRAM j\\'w
No. CA-1513 AIR/PRIORI Y
TO:
CIRCULAR (All American Diplomatic and Consular Posts)
FROM: DEPARTMENT OF STATE
DATE: August 9, 1962
SUBJECT: New York World's Fair 1964/65
REF: CA-10018 - May 18, 1961
1. The Department has recenUy had several conversations with Vice
President Charles Poletti of the New York 1964/65 World's Fair in order to
review the-progress_being made in The Fair Cor-
poration is encouraqed by wnat has been accompfed in the past year. In
order to document this, it has provided the Department with a summary of
foreign participants. The Fair Corporation has made it clear that "partici-
pants" as listed below include foreign governments, international organiza-
tions and private enterprise or quasi-official groups such as Chambers of
Commerce interested in organizing individual or joint pavilions at the Fair.
A) Sites selected and contracts signed (25) :
Belqian Villaqe
China
Christian Science
Pavilion
Colombia
Ethiopia
Guinea
Haiti
Hong Kong
India
Indonesia
Japan
Islam Mosque
165, 000 sq. ft.
25,000
21,500
10,000
26,500
22,000
10,000
6,000
25,000
40,000
25,000
12,000
Korea
Mali
Mexico
Pakistan
Panama
Philippines
Sierra Leone
Sudan
Thailand
Turkey
UAR
USSR
Tunisia
18, 000 sq. ft.-
25,000
30,000
10,000
6,000
15,000
6,000
10,000
12,000
30,000
20,000
78,000
23,000
- 2 -
..
B) Sites selected, contracts in hands of appropriate officials for
signature (11) :
Argentina
33, 000 sq. ft.
Liberia
10, 000 sq. ft.
Brazil
37,000
Malaya 6,000
Cambodia 7, 000
Peru
10,000
Ecuador 15,000
Uruguay 6,000
Ireland 15,000
Venezuela 20,000
Lebanon 10,000
C) Sites reserved (17) :
Afghanistan
10,000 sq. ft. OAS
7, 500 sq. ft.
Australia 50,000
Spain
Dominican Republic 6, 000
Sweden
France
50,000
Trinidad&.
Germany 50,000
Tobago 8,000
Greece
22,000
UNICEF 25,000
Italy
50,000
United Kingdom 50,000
Jordan
8,500
Vatican City 50,000
League of Arab
Yugoslavia 24,000
States 8,000
D) Intention to participate announced (16) :
Austria
*Cameroon
* Central African Republic
*Chad
* Congo (Brazzaville)
*Dahomey
*Gabon
*Ivory Coast
Kuwait
* Malagasy Republic
* Mauretania
Netherlands
*Niger
*Senegal
Syria
* Upper Volta
* African Union and Malagasy (UAM)
2. The Fair Corporation has noted a quickening of interest on the part
of foreign nations as a result of the decision, announC'ed in mid-March 1962,
to cancel or postpone indefinitely the Moscow Exposition of 1967. Senior Fair
officials recognize, however, that a number of countries still face serious
financial difficulties before they can make a commitment to participate at
New York for two years. With this in mind, the Fair Corporation has empha-
sized quality rather than size of pavilions and the import of native materials
wherever feasible to effect economies in exhibit or structural components.
In addition, the Fair suggests that participants can reduce the costs by
modest entry charges, the sale of handicrafts and souvenirs or the operation
of a restaurant on a limited area of each pavilion. There is a definite
commercial aspect to the Fair, but it is to be controlled. Addressees
should refer any inquiries on this matter directly to the Fair Corporation.
- 3 -
3. A further inducement to foreign participation is action by Conqress
to provide an official U. S. pavilion on 196, 000 square feet of ground at the
Fair. A compromise appropriation bill that includes $17 million for this
purpose was passed by the Senate and House of Representatives on July 23,
1962 and signed by the President on July 26, 1962. The President has named
Norman K. Winston of New York, a prominent business executive, to be
U.S. Commissioner for the Federal Pavilion. Mr. Winston was sworn in by
Secretary of Commerce Hodges on August 7, 1962. The U. S. Exhibit, in line
with the President's message to Congress of March 13, 1962, will be directed
to the theme, "Challenge to Greatness".
4. The Fair Corporation on a number of occasions has expressed the
keenest satisfaction and appreciation of the work done on its behalf by
Missions and Posts abroad. Addressees are requested to follow the situation
closely in each country and to report with ideas or recommendations for action
either by the Fair Corporation or the Department. Fair officials acknowledge
that trouble spots in many areas of the world make firm planning difficult.
They are, however, optimistic of the final result and express the hope that a
number of nations not now listed in the first paragraph can be moved into
category lA by prompt action in the next few months.
In this connection, the Department considers that recent action by the
Legislative ~ d Executive branches to insure a substantial Federal exhibit
at New York indicates the importance which the U. S. Government attaches
to the success of this event. Chiefs of Mission are authorized to lay stress
on this point, wherever necessary and at the highest appropriate level, in
order to develop the widest possible representation at the Fair.
5. Further background is provided by the enclosure of Progress Report
No. 5 on the Fair.
/s/ RUSK
Enclosure:
Proqress Report No. 5
. !l;Jl
(0 lllv
THE AMBASSADOR Of" SPAIN
Washington, D.
C., DecembVr 7, 1962
The HdDorable Charles Poletti
Vice-President
New York Worlds Fair 1964-1965
Fl.uahing Meadows, N. Y.
Dear Governor Polettia
~ { o l
v
c;if-
I have the pleasure to confirm the conversation held this morning
by this Embassy With Y.ll'. Allen Beach as to the decision taken by the
Spanish Government on the unofficial participation of Spain in the New
York World's Fair 1964-1965.
To this end I would appreciate if you proceed to prepare the
necesaar:y documents for the signatur-e of the contract of participation,
whiCh will be executed on behalf of a Spanish representation by the
Spanish Consul General in New York, the Honorable Angel Sanz Briz.
The Consul General has been duly auth.orized to secure the lease
tor the space and effect payment at the time of your convenience.
As soon as I know the name of the person appointed by the SpaniSh
Oowrnment to represent the Spanish interests and the details related
to the Spanish participation in the Fair, I will let you know.
Should you need any further intormation please do not hesitate to
contact this Embassy.
Antonio Garrigues
Ambassador of Spain