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Box# 33

Folder# 643
World's Fair
Corporation:
Executive Committee
Meeting Reports ( 1)
Dec 18,1961
UNtaPMCIII

NEW YORK WORLD'S F'AIR 196<419&5 CORPORATION
IN TEA NATIONAL EX POSITION AT F'LUSHI NG MEADOW PARK
F'LUIHING Ill, N. V. TtLIJIIIOHIAIIIA COOl ~ 2 WF' 41884 CULl ADDIICit"WORLOSFAIR"
JIIOIIAT MOSEl
I'IIIIIDINT
t
AGENDA
Executive Committee Meeting
December 18, 1961
AGENDA ITEM 1. Approval of minutes of
meetinq November 16, 1961
AGENDA ITEM ~ Appointment of Paul R. Screvane to
Executive Committee
.@:. By-law amendment to ARTICLE NINE,
Section 3 - Executive Committee -
Increase in number
AGENDA ITEM 3, Financial status
!- Fair Notes
:e,. Financial Report
AGENDA ITEM 4, Additions to staff
(See reference memoranda)
a. Bruce Nicholson
- International Division
Effective December 11, 1961
.Q. Jean Dalrymple, Consultant
Performing Arts
Effective January 1, 1962, for 1 year
AGENDA ITEM 5, Staff increases
(See reference memoranda)
g.. Fair Corporation
:e,. William J. n>noghue Corporation
--9--...
Mr. Moses
Mr. Spargo
Mr. Moses
Mr. Moses

NEW YORK WORLD'S FAIR 19641965 C.ORPORATION
INTERNATIONAL EXPOSITION AT ,LUSHING MEADOW PARK
FLUSHING 52, N. 't'. TELEPHONE AIIEA CODE 212 WF 41984 CAaLI AOOIIESa"WORLOSF'AJA"
NACCT>t-M
UIIDC,.STANDINCI
ROBERT MOSES
I'IIE.IIUNT
ITEM 6. Report on industrial, transportation
and special exhibits
(See reference memorandum)
.. Leases signed or near signing
1. House of Good Taste
2. Hall of Education
3. Hall of Medicine
4. Transportation and Travel Pavilion, Inc.
5. Others
ITEM 7. Report on loreign partic!patlon
. ITEM 8.
.! Agreements signed or near signing
1. Christian Science Committee
2. Others
.Q. Vatican Exhibit
United States Exhibit
J AGENDA ITEM 9. State exhibits
(See reference memorandum)
- 2
----@ ...........
Mr. Panuch
Mr. Tozzoll
Gov. Poletti
Mr. Deegan
Representative
Delaney
Mr. Panuch
Gen. Potter
UNI81'HIItC eoe61
NEW YORK WORLD'S FAIR 19641965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
F1.Ua.4111G 52, N.Y. TtLEPHOIIEAREA CODE 212 WF 418&4 CAaLE ADDRlSS "WORLDSFAIR
IOCACC TotiiOIIO,.
IINDCIIIIT .. IIDINO
ROBERT MOSES
l'lti.IIDINT

AGENDA ITEM 10. Report on Concessions and Operations
(See reference memoranda)
--Ef> ..........
!- Agreements signed or near signing
I 1. Amendment to Licensing Agreement
v 2. Brass Rail Food Service, Inc.
Addition to agreement-Overpass
I
3. News Stands
J 4. Nik-0-Lok
,J 5. Grayson-Robinson film store
concession
J 6. World
1
s Fair Charms
Others
b. Authorizations requested
J 1. Circus
J 2. Fisherman's Wharf
~ () 3. Hat concession
4. Others
. Appointment of special policemen
Joseph S. Prinzvalli )
Dennis B. D.vyer )
Victor H. Abbott, Jr. )
John J. Tyrie )
Joseph E. D.vyer
- 3 -
Nov. 20th
Nov. 28th
Dec. 11th
Mr. Constable
Mr. Constable
Judge Rosenman
Mr. Constable

NEW YORK WORLD'S FAIR 19641965 CORPORATION
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUIMIHG 152, N.Y. T&LlPHOIIt AAEA Coot 212 WF' 41SU54 CAau: ADDRitSaWORLDSFAIR"
I'IACITHIIOUOM

IIOIItftT NOSU

ITEM 11:
Flushing bay and related improvements,
Mr. Shapiro
including marina
Mr. Groenendyke
J AQENDA ITEM 12. Lake Area
Judge Rosenman
J AGENDA ITEM 13.
Fair Engineering and construction
Gen. Potter
schedule
! Authorizations requested
1. Security Building
2. Others
JAGENDA ITEM 14.
Report on Park Department contracts
Mr. Andrews
including Willets Point and Lawrence St.
Pedestrian Overpass
(See reference memorandum)
vi:GENDA ITEM 16.
Statuary presentation
Mr. Clarke
AGENDA ITEM 16. Next meeting of Executive Committee /) . _
January 17, 1962
December 14, 1961
--9--..
****************
PRESENTATIONS
1. Ofiic1al. World's Fair automobile shield Mr. Berns
2. Medallion Mr. Adams
Wm. Louth, Pres.
Medallic Arts
3. Scroll Mr. Berns
Long Island Public Relations
Association
- 4 -
AGENDA ITEM 6.
NEW YORK WORLD'S F'AIR 1964-1965 CORPORATION
FLUSHING MEADOW PARK P.O. BOX 1964 F"L.USHING 52, N.Y.
TELEPHONE WF 41964-AREA CODE 212
CABLE ADDRESS 'WORLDSFAIR"
ltOittRT MOSES
'IIIII DlNT
Dear Mr. Moses :
December 12, 1961
J. ANTHONY PANUCH
VICI I O ~ I I I D I I I T
IHD\ISTIIIAL,I"llIIIAI.,IT.&T& & II'ICIAI. DIIIIIITI
Subject: Industrial and Special Exhibits Report
1. I attach several schedules, I -- VII, which set forth the status of
leases signed, firm commitments, promising negotiations, etc., as of
December 18, 1961.
2. . The combined total of leases signed (Schedule D and firm commit-
ments (Schedule li) is as follows:
No. of Exhibitors Square Feet Rental Down Payment Two-year Rental
26 1,347,330
$2, 295, 092 $9, 778, 816
3. This represents 41. 5% of the industrial area of 3, 245,686 square
feet after reassignment of Blocks 1, 2 and 3 for amusement purposes (Frontier
Town).
Enclosure
The Honorable
Robert Moses, President
New York World's Fair 1964-1965 Corporation
Flushinq Meadow Park
P. 0. Box 1964
Flushing 52, New York
INDUSTRIAL AND SPECIAL EXHIBITS SECTION REPORT*
ON LEASES SIGNED AND UNDER NEGOTIATION
JANUARY 1, 1961- DECEMBER 18, 1961
I
LEASES SIGNED
Rental
EXHlBITOR
Sq. Ft. Down Payment
AT&T
104,935 $ 209, 8'70
Better Living Pavilion 150,677 299,840
Coca-Cola 46,314 92, 628
duPont 46, 956 93, 912
Eastman Kodak 75,497 150,994
Gas, Inc. 79,290 158, 580
General Electric 53,256 106, 512
Hall of Education 50,000 50, 000
Hall of Health ** '70,012 None
House of Good Taste '74, 161
50,000 ***
IBM
54,038 108,076
Liebmann Breweries 49,385 98, 7'70
Pavilion of American 38, 110 76,220
Interiors
Pepsi-Cola 93,696 187,392
Power & Light
45, 153 90, 306
Schaefer
45,478 90,956
Simmons 10,931 21,862
!ravelersinsuranca 49,487 98,974
World of Food, Inc. 49,395
60,000 ***
1, 186, 771 $2,074,892
* 3, 245, 686 sq. ft. Balance of rentable space remaining after
reassignment of Blocks 1, 2, and 3 for amusement features,
(Frontier Town).
** Rental Payments Waived
*** Additional Payments Due
Two-Year
Rental
$ 839,480
1,199,360
3'70,512
375,648
603,976
634,320
426,048
400,000
None
593,288
432,304
395,080
304,880
749,568
361,224
363,824
87,448
395,896
395,160
$8,918,016
II
EXHIBITORS WHOSE COMMITMENT TO PARTICIPATE IS
CONSIDERED AS FIRM, SUBJECT ONLY TO CONCLUSION OF
NEGOTIATIONS OF CHANGES IN STANDARD FORM OF LEASE
Rental Two-Year
EXHIBITOR Sq. Ft. Down Payment Rental
America Fore Loyalty 25,000 $ 50,000 $ 200,000
Chase Manhattan Bank 15,000 30,000 120,000
First National City Bank 6,000 12,000 48,000
Metropolitan Life Insurance 27,925 55,850 223,400
National Cash Register 18,892 37,784 151,136
Protestant Council * 50,462 None None
s. C. Johnson (Wax) 17,283 34,566 138.264
160,559 $220,200 $880,800
COMMENT: These exhibitors are regarded as certain to participate. In
most cases, board, or top m a n a g e m e n t ~ approval has been
received or assured. These siqnings will enable us readily
to fulfill our commitment to du Pont that 2, 000, 000 sq. ft.
in the Industrial and Transportation Section will be leased
by April 1, 1962.
* Rental Payments waived
Portland Cement
Beechnut-Lifesaver
Data Patterns
Heineken's
III
STA 'IUS OF PROMISING NEGOTIATIONS:
SITES ALLOCATED
89. Ft.
81,400
40,014
20,000
Jim Farley's remarks at the Industrial
Dinner and my subsequent conversations
with Don Kennedy reactivated the
possibility of an Association Exhibit.
Kennedy will visit the Fair early in
January to review the matter.
On the occasion of a recent visit to the
Fair, the key Vice President of Beechnut-
Lifesaver stated flatly that his company
would not spend its money on a paVilion.
'When asked whether he would be inter-
ested in a children's zoo as the company's
exhibit, he stated such a project would
receive serious consideration. V-E-K
Associates were commissioned by us to
prepare renderings on a children's zoo.
These renderings, covering a site of
over 80, 000 sq. ft., were submitted to
Beechnut and Young & Rubicam. They
were enthusiastically received and were
referred to the company's art and
products departments to include more
of the company's product lines.
This is primarily a service group, or-
ganized to process data for exhibitors
to aid sales and research programs
conducted at the Fair. A small exhibit
will also be maintained. Space allo-
cated subject to signing of lease on or
prior to December 31, 1961..
Negotiations have been suspended pend
ing decision of Heineken's to participate
in the Netherlands Industries Pavilion.
During a meeting on October 23,
Heine ken's reaffirmed its intention to
exhibit in the Industrial Area if there is
no Netherlands exhibit.
National Dairy
RCA
Revlon
Sq. Ft.
53,600
51,445
45,899
328,692
This has been reactivated by Bill
Robinson with J. Huber Wetenhall,
(the new Principal Executive Officer
as of December 1, 1961). Company
satisfied with larger reassigned site
on the Pool of Industry. Mr. Wetenhall
plans to visit Flushing Meadow after the
Christmas holidays for luncheon with
Mr. Moses, followed or preceded by
a briefing.
Space reserved. Interest in exhibiting
is great. RCA is searching for a con-
cept within available means which will
satisfy some 17-20 participating elements.
Several concepts have been presented for
consideration on speculation by V- E-K
Associates and turned down on account of
cost. Mr. Moses is meeting with
General Sarnoff on the matter of exhibit-
ing this week.
The Vice President, Mr. Mandel, will
visit the Fair in late December.
Revlon is in the Fair, but wants a con-
cept costing between 2-1/2 and 5
million dollars. They are considering
several proposals, including one sug-
gested by the Deegan Co.
IV
POTENTIAL INDUSTRIAL EXHIBITORS
EXPLORrnG PARTICIPATION
Although AMF was one of the first
comparlies to indicate its intention
to exhibit, my letter of 8/15/61 to
the President, Carter L. Burgess,
requesting a decision remains un-
answered. This is due to Chairman
Morehead Patterson
1
s repeated state-
ments indicating that he had decided
against participation. Efforts by
Tom Deegan through Anna Rosenberg
to induce reconsideration have been
unproductive to date.
BUDD MANUFACTURING Tnis company is anxious to exhibit in
the Industrial Section, but is unable to
develop a satisfactory theme which
adjusts to corporate budget limitations.
CORN PRODUC'IS
ENCYCLOPAEDIA
BRITANNICA
This company has shown great interest,
but is having trouble developing a theme.
We have held a choice site for them,
next to G. E.
This was reactivated by Jay Gould.
Seemingly, this company displayed real
interest in an exhibit when they learned
sales would be permitted. 'Th.e matter
is now under review. Mr. Benton,
Chairman and Publisher, is expected
to give me a final decision shortly.
This company appreciates the promotion
al value of the Fair but has no American
market. To date, their foreign com-
petition has refused to participate
either individually or in national in-
dustries pavilions. IT&T is watching
the situation, but wiil not be the first
to move.
v
EXHIBITORS SOlJCITED UNDER SPECIAL PROJECT WITH
THOMAS J. DEEGAN CO INC.
Under a "Special Project" agreement with the Deegan Company,
lack Reiss is acting as a "door opener" to potential industrial exhibitors.
The purpose of the project is to utilize the total resources of the Deegan
Company to:
( 1) arouse interest in the Fair on the part of the companies
with which it has effective contacts, and
(2) to induce the company's decision-making executives to
visit the Fair for a full scale briefing geared to each company's
promotional policy and financial capability.
This plan, which was put into effect recently, has worked well in the
case of Beechnut-Lifesaver, with the results indicated in Schedule m.
Additional target companies on the Deegan list for immediate promotion
are:
American Cyanamid Company
American Home Products Corporation
Avon Products, Inc.
Campbell Soup Company
Colgate-Palmolive Company
General Mills, Inc.
Lever Brothers Company
P. Lorillard Company
National Distillers and Chemical Corporation
Sterling Drug, Inc.
VI
MULTIPLE-EXHIBITOR PAVILIONS UNDER DEVELOPMENT
TO BE CONSIDERED-- IDGHLY SPECULATIVE
Business Machines Pavilion
Sq. Ft.
95,000 An attractive plan and model featuring
5 contiguous geodesic domes housing
exhibits of business equipment manu-
facturers who cannot build individual
pavilions. Extremely speculative.
Camera City 95,000
Project '64 75,000
Youth Pavilion 75,000
340,000
Grayson Robinson, Inc. is interested
in this project for display of cameras,
film and sound equipment of manufac-
turers of all nations of the world. At
a recent meeting of the industry called
by Bill Peer, advertising director of
Grayson Robinson
1
to discuss this pro-
ject, attended by Messrs. Preusse,
Young and Thornton, Mr. Roth, Presi-
dent of Grayson Robinson made an ex-
cellent presentation which met with
very encouraging response from those
present.
Architects have adapted plans to Block
19, Lots 1 and 2, preparatory to option
negotiations. This is an expertly con-
ceived plan for a multiple exhibitor
complex comprising several towers,
each of which will be sublet, in whole
or in part, to a relatively few large
companies who do not wish to build
their own pavilions.
Under YMCA sponsorship, this multiple-
exhibitor pavilion has progressed rapidly
and has received initial financing. Sub-
exhibitors J.Jill include supplies of
athletic goods and other products directer:
to the youth market.
AJ0A
BORG WARNER
P. LORILLARD
VII
RECENT iJITTHDRAWALS
Has surrendered space. Will participate as an in-
direct exhibitor. See copy of Mr. Hall's letter to
me of December 9, attached.
We considered this company and its key subdivisions
as excellent prospects for a pavilion. However, they
decided to participate in a multiple exhibitor pavilion.
After an intensive effort by the Deegan firm and my-
selfJ we had expectations that the Company would
take a small plot of about 20, 000 square feet. 'This
was turned down on economic grounds. The Tobacco
Institute, I am advised by George Allen, will not
organize an industry exhibit. This was confirmed to
the President of Lorillard recently.
.. \ lt ur tt 1! l u n ( on t.p Lt rq t nF . \.111 l' a
lp t l,t 'I r !1 h I .) r ;)
December 8, 1961
Mr. J. Anthony Panuch, Vice President
Industrial, Federal, State and Special Exhibits
New York World's Fair 1964-1965 Corporation
Flushing Meadow Park - P. 0. Box 1964
Flushing 52., New York
Dear Mr. Panuch:
We promised to advise you by January of our decision on our parti
cipation in the New York World's Fair of 1964-1965.
Having just reviewed the subject in its entirety, it is with some re
luctance that we must advise you that we cannot justify our partici
pation on such a scale as originally planned. We, therefore, wish
to release the hold we have on Block 11 - Lot 2.
We expect to study several possible participations with other exhibitors
at the Fair so that Alcoa will be represented, even though it will be on
a much different basis than originally discussed with you.
We deeply appreciate the fine attitude of you and Mr. Moses in this
situation as evidenced by the expressions in your previous letters.
Needless to say. we are sorry that conditions. dictate our decision.
Sincerely yours,

ARTHUR P. HALL
APH:glm
AGENDA ITEM
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 -1965 CORPORATION
TO: COMMISSIONER MOSES
OAT: December 7, 1961
I'ROM1 ERWIN WITT
SALARY INCREASES
Attached is a list of the staff increases approved
by you, effective January 1, 1962, with the exception of
William Douglas, Jr., which is effective December 1, 1961,
requiring the approval of the Executive Committee.
Comptroller
EW:ks
attachment
EffecUve J'anua.ry 1, 1962
Ernestine Haiq
Secretary of the Corporation
William Adams, Jr.
Public Relations
Gregory Dawson
Special Events Coordinator
Michael Pender
Executive Assistant to General Potter
Mary Jane McCaffree
Industrial, Federal & Special Exhibits
Harold Blake
Office Manager
J' ohn Brennan
Chief Accountant
J'ames Carroll
Insurance
Otto Lang
Enqineer
Effective December 1. 1961
William Douglas, Jr.
Construction Permit Officer
Present Proposed
Salary Increase
$10,000 $ 2, 000
15,000 2, 000
12, 500 1, 000
13,500 1, 500
10,500 1, 000
10,000 2,000
11,000 1, 000
10,000 1, 000
13,000 1, 000
12,000 2, 000
$14,000
AGENDA ITEM 4,!
MEMORANDUM
NEW YORK WORLD'S fAIR 1964-1965 CORPORATION
TO a
COMMISS[ONER MOSES
'RoN: CHARLES POLETTI
SUBJECT:
Pursuant to the conversation we had this morning
about the importance of adding some person to the staff
of the International Division who is fluent in Spanish in
addition to possessing other attributes, I have arranged
to have Mr. Bruce Nicholson commence work on Monday;
December llth, at a salary of $12,000 per year. This is
~ e salary that I mentioned to you this morru.nq.
Several of us have interviewed him. We think he
is well qualified and, in addition, he is exceptionally
well versed in Spanish.
CP:BC
T01
AGENDA ITEM 4
MEMORANDUM \ ll J9\
NEW YORK WORLD'S FAIR 1964
i. 'rf' ..;::: -lf
COMMISSIONER MOSES
STUART CONSTABLE
""vv '
18

\ e, ....

I recommend that we retain Miss Jean Dalrymple as
consultant for the performing arts. Miss Dalrymple bas for many
years been associated with the City Center productions and played
an important part in this country's participation in the World's Fair
at Brussels.
We have a most important problem in the field of
performing arts to resolve in the near future. We must decide upon
the extent and the details of our cooperation with Lincoln Center for
the Performing Arts within the next few months if we are to have a
jointly sponsored program during the summers of 1964 and 1965.
Miss JAlrymple can be of great assistance to us in the development
of this program and in other matters involving the performing arts
and the Fair.
. I have discussed this with Miss D3.1rymple and she is
willing to undertake this work for a period of one year starting
January 1, 1962. It is understood that 'Miss Dalrymple will devote
approximately one half of her time to this work and that her compensation
for the calendar year 1962 shall be $12, 000.
I recommend that approval of Miss IAlrymple as
World's Fair Consultant for the Performing Arts for a period of one
year starting Janll$ry 1st, 1962 be placed upon the December 18th
calendar of the Executive Committee for approval, and that her
compensation be fixed at $12, 000. for the one year period.
SC: rbs
AGENDA ITEM 5.
MEMORANDUM
NEW YORK WORLD'S f"AIR 1964 1965 CORPORATION
TOI COMMLSSIONER MOSES
PIIIOMI ERWIN.WITT I
eUIUICT: SALARY INCREASES
DATEs December 1, 1961
Bill Donoghue has recommended increases for
Pete McDonnell and Jerry Edelberg of his staff, of $1500.
a year each. They are presently receivillq $15, 000 . each.
Bill Berns and Tom Deegan concur in the request.
The bill from affice approximates $10,000. a
month.
EW:ks
attachments
cc:
Mr. Constable
Mr. Berns
Mr. Deegan
Mr. Donoghue
File
Comptroller
MEMORANDUM
NEW YORK WORLD'S FAIR 19&4 1965 COAPORA.TIOH
Date November 30, 19EH
TO:
Mr. \Vitt
FROM:
Bill 3erns
Prepart reply for my Jicnature
Prepare reply for sirnatut-e of
Rrply dirtct
Stemt 0111ttached
ll1t' nltnloran\ham on attached
lnitialattachtd and return
For your approval
For your
For your information
Nott and eend to Gentral
REMARKS
I agree with this req,uest and Tom Deegan
concurs.
WB:l..t:'i
MEMORANDUM
AGENDA ITEM Q.
NEW YORK WORLD'S FAIR 1964 1965 CORPORATION
TO:
ROBERT MOSES
DATE: DECEMBER 11, 1961
FROM: GENERAL POTTER
SUBJECT: STATES AREA STATUS REPORT
A summary of the status of space allocation in the States Area
is as follows:
Lease Signed
Puerto Rico
25, 000 sq. ft.
25,000
Space Allocated (Intent indicated)
Arkansas
Delaware
Florida
Georgia
Hawaii
Heartland (11)
Kentucky
Louisiana
40,000
37,755
113,696
69,580
New England States ( 6)
New Jersey
109,000
80,171
45,000
20,000
80,700
87,120
New York State
Pennsylvania
Texas
West Virginia
130, 595
50,000
46,000
341409
944,025
Total 969, 025
Total States Area 1, 476, 000
Percentage allocated 66%
States Area Status Report
Recent Developments:
1. Pennsylvania
2. West Virginia
3. Kentuck:y
4. Hawaii
5. Florida
6. Oklahoma
7. Mississippi
8. Mountain States
9. Ohio
10. Oregon
-2- December 11, 1961
Requested by letter tentative reservation of
50, 000 square feet in Block 41 subsequent
to meeting in Harrisburg.
Confirmed intent to participate by telegram.
Delegation inspected site on December 8,
1961, and selected Block 35B for West
Virginia exhibit.
Letter requesting tentative reservation of
half of Block 42 received from Governor
Combs.
Architect has developed preliminary concept
of exhibit design.
A preliminary brochure on exhibit has been
prepared by World's Fair Committee of
Council of 100.
A report from the field indicated Oklahoma
would like to join in the Heartland States
exhibit.
A delegate from the Mississippi Development
Department visited Fair site and letter of
intent is expected shortly.
Colorado is interested as a result of a meeting
in Denver. An arc hi teet has prepared a design
concept for a Mountain States Exhibit. General
Potter will meet with representatives of 8
Mountain States in Florida on December 11th
or 12th.
A meeting held with top officials of Ohio Chamber
of Commerce and proposition will be studied
further by that body.
The state was visited. The only interest at
the present time would be in a Pacific Northwest
exhibit.
States Area Status Report
11. New Jersey
12. New York
13. Puerto Rico
-3- December 11, l i::1o.1.
Governor Meyner reports he does not
want to siqn agreement until funds are
appropriated. General Potter to meet
with governor.
Meeting scheduled with Lieutenant Governor
Wilson on December 14, 1961.
The official representative has been
appointed and an architect is to be selected
this month.
w c r ~ -
w. E. Potter
WEP/ew
AGENDA ITEM lOQ.(!)
MEMORANDUM
NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
TO:
COMMISSIONER MOSES
DATE: DECEMBER 8, 1961
'RON: STUART CONSTABLE
uJsrcT: EXECUTIVE COMMITTEE MEETING - DECEMBER 18, 1961
cmcus
I attach a copy of a proposed covering operation of
a Circus in the Lake Area. This agreement is by
Judge Rosenman.
I recommend that we be authorized to conclude an agree-
ment substantially in accordance with the attached copy of lease.
Att.
NOTE: The proposed agreement is lefor anyone who
wishes to examine it. t;"") ..11__
.\( .-u-:
Ernestine Haig
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 1965. CORPORATION
DATE: December 11, 1961
'

I
l'/v
. Your approval is requested of the followinq interim
report on the Security Building- for submittal to the
Executive Committee.
F.tnal plans submitted by the architect, Brown,
Lawford & Forbes, proved to be over-elaborate
and have been rej acted. Considerable redesign
w1ll be required. It is tentatively planned to
advertise this contract about 20 1anuary.
WW/wh
AGENDA ITEM 14
ANDIIIIWI CLARK
N.Y. WORLD'S FAID. 1964-Hl65 CORPORATION
EXECUTIVE COMMITTEE MEETING
DECEMBER 18, 1961- 9:30A.M.
Park Department Construction Contracts
1961 Program
1) Basic Roads & Utilities
Progress to date 37%
2) Electrical & Communication Conduits
Progress to date 22%
3) Tide Gate & Dam
Progress to date 1%
4) ueens Botanical Gardens
5)
6)
7)
8)
9)
a Contract awarded toGreen Valley Landscape Constr.,
Inc. on Nov. 15; ordered to start Dec. 13.
b) Contract plans of Administration Building have been
referred to Budget Director at Board of Estimate meeting
on Nov. 21.
Tree Planting - 1st Phase
Contract awarded to Whitman Nurseries, Inc. on Nov. 6
Roosevelt Ave. Parking Field
Contract awarded to MacAsphalt Contr. Co., Inc. on Nov. 27
IRT - LIRR & Lawrence St. OVerQass
a) Contract plans have been referred to Budget
Director at Board of Estimate meeting on Nov. 21.
b) Contract documents submitted to City agencies
for approvals.
Tree PLanting - 2nd Phase
a) Contract plans have been referred to Budget
, Director at Board of Estimate meeting on Nov. 21.
b) Approval expected at Board of Estimate meeting on
Dec. 21.
Park Pools - 1st Phase
Plans ready for Board of Estimate meeting on Dec. 21.
Total City Share
$3,098,295
736,090
144,940
296,889
111,635
396,440
2,600,000
236,400
240,000
$7,860,689
a
OlLMORE D. CLAIU<B-MJCHAEL RAPUANO
CONSULTING I!NOINIBllS AND LANOSCAPB AllCHlTI!CTS
830 THIRD AVBNUB
NJ!W YOU:: :U. N. Y,
November a4, 1961
AGENDA ITEM 1.5_
MEMORANDUM TO
HON. ROBERT MOSES
FROM
COMMITTEE ON SCULPTURE
RE
NEW YORK WORLD'S FAIR 1964-1965
Report on the Status of Sculpture
L lt il recommended that the following pieces of sculpture be borrowed
for use at the Fair:
1) THE VINE Harriet Frlshmuth, Sc. Bronze 7
1
from the Metropolitan Museum of Art
Location: On an appropriate pedestal in front of one of the niches
northside of the City Building subject, however, to the approval
of the Park Commissioner. If this location is not approved,
another wUl be selected.
2.) BACCHANTE Frederick MacMonnies,Sc.
Bronze - 7
1
from the Metropolitan Museum of Art.
Location: Same as for (1) above.
3) Two BRONZE VASES Carl Milles,Sc. Height to
Width 6
1
-0
11
from the Brooklyn Museum.
Location: On appropriate pedestals; one each side of the main
axis East of the Unisphere in two corners of the grass panel at
the west end of the reflecting basin. These vases will be filled
with a suitable plant or plants.
n. It is recommended that the following pieces of sculpture- -now in
plaster only--be acquired for the Fair and become permanent
features in the Park after the Fair. This will require submission
to and approval by the Art sion of the City.
Inasmuch as these pieces are already designed and are either a full
size model or a scale model, the Fair Corporation is not asked to
pay for sketches.
Page z.
1) ARMILLARY SPHERE and SUN DIAL Paul Manship, Sc.
To be cast in Bronze, 10
1
diameter. Mr. Manship had
already designed this sculpture (it is completed, full size,
in plaster and is in Mr. Manship's studio), which the
Committee deems worthy for the Fair.
Location: In a reflecting pool in a specially designed garden
to partially enclose it. This is proposed to be situated in an
oval area east of the City Building on the central axis.
Z) MANIS CONQUEST OF SPACE Donald Delue, Sc,
To be cast in Bronze in size to be determined when site is
selected. Mr. Delue has completed a scale model in plaster-
he plans to give it further study before final model is ready
for enlarging full-size preparatory for casting in Bronze.
Location: One of two sites is recommended: (a) on the
principal axis of the Fair grounds where the George Washington
statue was situated in the 1939 Fair or (b) at the north end of
the cross axis immediately south of the U, s. Government
Pavilion.
III. It is recommended that the following model be approved for enlarge-
ment to full size for the Fair and as a permanent feature after the
Fair. This will require submission of the model.to and approval by
the Art Commission of the City.
A FREE FORM (to be about ~ 0
1
across) IN STAINLESS STEEL
mounted on a triangular pyramidal pedestal (20
1
high} with
polished black granite veneer; this free form will revolve
slowly. Josfl De Rivera
Location: In the north end of so-called "1939 Garden" near
the City Building (suggested tentative location).
The Committee recommend that the sculptor be paid $1,500 for his
model in accordance with an Agreement,
lV. Mr. Marshall M. Fredericks, Sc., submitted more than ZO sketches
and a preliminary model in plastolene at the meeting of the Committee
on October Z4th, He was unable to complete a finished model in the
time called for in the Agreement due to the fact that he was seriously
ill. The Committee were fortunate enough to meet Mr. Fredericks
in order that he might discuss his submission with them. After a
review of all of the material he submitted, the Committee favored
Page 3.
his going forward with a model along the lines of the sketch that
he had presented. They discussed with him modifications that they
thought might improve his submission at a later date.
Mr. Fredericks was directed to submit a sketch for a composition
on the main axis at the site of the George Washington statue at tb.w
1939 Fair. In the event that this submission is not appropriate
on the site on the main axis it may be more suitable on the cross-
axis just South of the Federal Building. In this case the question
of height of the completed sculpture may not be determined until
we know something of the character and size of the Federal Building.
V. The Committee, on October disapproved models submitted by
Messrs. Robert Foster and Richard Lippold.
Mr. Lippold submitted a model he had already prepared inasmuch
as he did not have time to prepare a special study for the Fair. This
model was at the Art Museum in Rochester; it was not considered
appropriate by the Committee for the Fair. Mr. Lippold indicated
subsequently that he will be unable to prepare a model for the Fair
inasmuch as he is currently busy with other work that he is committed
to complete.
Mr. Isamo Noguchi did not reply to the invitation to submit a model.
VL In place of one of the three sculptors above named Mr. James J.
Rorimer, of the Committee, suggested that Mr. Alexander Calder
be requested to submit a sketch model for a sculptural composition
to be placed on an appropriate site at the Fair. The Committee
approve this suggestion and the Chairman will discuss this with Mlo
Calder who, if willing to undertake this work, will be engaged, taking
the place of Mr. Noguchi.
vn. The Committee recommend that simple fountains take the place of
sculpture at the two locations in the Transportation Section. These
two fountains, the Committee believes, will be more appropriate-
one is in the circle at the entrance to the General Motors Building-
the other in the circle at or near the entrance to the Ford Building.
It is believed that the effect will be more appropriate and the cost
no more, probably less, than suitable sculptural elements. I have
asked Donald Oenalager to prepare preliminary studies to ahow what
we might do at these two locations.
cc: Miss E. Haig {4)
Commissioner Morris
Mr. Rorimer
For
Gilmore D. Chairman

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