World's Fair Corporation: Executive Committee Meeting Reports Nov 13,1962

Box# 34
Folder# 654
World's Fair
Corporation:
Executive Committee
Meeting Reports (12)
Nov 13,1962
UNISIDHI .. I 01IUtl
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NEW YORK WORLD'S FAIR 1964-1965 CORPORATION
INTERNATIONAL EXPOSITION AT HUSHING MEADOW PARK
FLUSHING 52, N. V. TELEPHONE Coo 212 WF 41964 CABLE ADDREIS"WORLOSFAIR"
l,t.CI THSIOUOH
UNDI:RSTJIIIIOIHO
526 DAYS TO OPENrnG OF FAIR
AGENDA
EXECUTIVE COMMITTEE MEETING
NOVEMBER 13, 1962
ITEM 1. Approval of minutes of Executive
/
Committee meeting-October 10, 1962
j AGENDA ITEM 2. Financial status
(See reference memorandum)
.: Financial report
b. Fair Notes
J AGENDA ITEM 3. Industrial area
.: Ratification of executed agreements
1. The Seven- Up Company 10-12-62
2. General Cigar Company, Inc. 10-23-62
3. Others
]2. Status report
1. Policy on multiple exhibitors
2. Graphic Arts
3. Others
--.. @--....
ROBERT MOSES
PRISIDINT
Mr.Spargo
Mr.Stone
Mr. Stone
/
~ G E N D A ITEM 4. Transportation area
a. Ratification of executed agreements
1. Chrysler Corporation amendment
Site change-additional space 10-19-62
2. Others
b. Authorization to conclude and execute
- {See reference memoranda)
1. General Motors amendment
2. Autorama
3. Others
c. Status report
- (See reference memorandum)
1. Hall ot Presidents
2. Inter-American Highway Circarama
3. Aerospace exhibit
AGENDA rrEM 5. International area
.! Ratification of executed agreements
1.' Vatican Pavilion (New York World's
Fair) Inc. 10-19-62
2. Republic of Peru 10-24-62
3. Others
]2. Aid of financial institutions in expediting
construction
- 2-
Mr. Tozzoli
Mr. Tozzoli
Mr. Beach
Mr.Spa.rqo
;..
c. Status report
1. USSR
2. Israel
3. Council on Islamic Affairs, Inc..
4. Others
VAGENDA ITEM 6. United States exhibit
1. Progress of design
2. Construction schedule
3. Groundbreaking date
4. Visit - President Kennedy
~ G E N D A ITEM 7. State Area
a. Status report
1. New York State exhibit-Fashion show
2. Puerto Rico
AGENDA ITEM 8. Exhibits, concessions, licenses
and operations
~ Ratification of executed agreements
1. Corporation of the Presiding Bishop of
the Church of Jesus Christ of Latter
Day Saints (Mormons) 10-12-62
2. Allied Maintenance Corporation
amendment 9-24-62
3. 'World's Fair Maintenance Company
amendment 9-26-62
Mr. Beach
Gen. Potter
Representative
Delaney
Gen. Potter
Mr. Constable
MORE ....
- 3 -
I AGENDA ITEM 9.
4. Brass Rail a.rnend.ment
5. Allison Manufacturing Co.
(Tee Shirt and Sweat Shirt) 10-26-62
6. Photo, Lab, Inc.
(World
1
s Fair color slides)
7. O t h e r ~
b. Authorization to conclude and execute
- (See reference memoranda)
1. Strol-A-Matic, Inc.
2. Cable ride
3. Amendment to Greyhound lease
4. Others
c. Status report
- (See reference memoranda)
1. International cuisine
g. Appointment of special policemen
Robert Schumacher
Robert M. Lucey
John A. Robinson
James J. Ward
John J. Sanicola
Melvin D. Stivers
Lincoln Center and Museums
Programs of special interest to
Fair visitors
/AGENDA ITEM 10. Stadium opening- April 9, 1963
Mets vs St. Louis Cardinals
- 4-
Mr. Constable
Mr. Constable
Mr. Constable
Mr. Constable
~ G E N O A ITEM 11.
/AGENDA ITEM 12.
Lake area
a. Authorization to conclude
- and execute
1. Angus G. Wynne, Jr.
Musical Comedy Theatre
2. Others
b. Status report
1. Night-time program and plans
Fair Engineering and Construction
.! Authorization
1. Bids - Unisphere Foundation
~ Amendment to Rules and Regulations
(See reference memoranda)
1. Extension of time for plans
2. Coordination of construction
3. Others
c. Status report
j' - (See reference memorandum)
( AGENDA ITEM 13. Expediting Construction
a. Status report
1. Report on two day exhibitor
conference
- 5 -
Judge Rosenman
Gen. Potter
Gen. Potter
James Dawson
Gen. Seymour Potter
~ E N D A ITEM 14. Department of Parks
Mr. Andrews
Engineering and Construction
! Status report
I (See reference memorandum)
tAGENDA ITEM 15. Arterial contracts
Mr. Hodgkiss
~ G E N D A ITEM 16.
! Status report
Communications and Public Relations
Mr. Berns
! Status report
~ ~ G E N D A ITEM 17.
5 minute film - Pool of Industry
Mr.Morqan
Mr. Hamel
Mr. Langer
AGENDA ITEM 18.
Other business
AGENDA ITEM 19.
Next meeting of Executive Committee
December 14, 1962
\'IOV 13 19o2
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D LEASE SIGNED
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RENTABLE AREA 3,050,000S.F .
LEASE SIGNED I, 750,000S.F.
ALLOCATED I 6 0, 0 0 0 S.F.
TOTAL ALLOCATED 1,9 I O,OOOS.F. = 63%
RENTABLE AREA I, 700,000S.F.
LEASE SIGNED
ALLOCATED
TOTAL ALLOCATED
1,0 6 0, 0 0 0 s. F.
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1,540,000S.F.= 90%
RENTABLE AREA 1,490,000S.F.
LEASE SIGNED
ALLOCATED
TOTAL ALLOCATED
1,040,0 0 0 s. F.
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1,490,000S.F. = 100%
RENTABLE AREA 2,0 I O,OOOS.F.
LEASE SIGNED
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TOTAL ALLOCATED
1,165,000S.F.
435,00 0 S.F.
1,600,000S.F. = 80%
*,.LORIDA AND HAWAII AREAS INCLUDED IN FEDERAL a STATE
1901, 1962 New Vorl World 1 Fair 1964-1965 Corporation
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OFFICIAL BULLETIN OF THE
1964-1965

.......... , ..
VOL. 1, No. 6 NOVEMBER 13, 1962
Vatican Pavilion Under Way at
Signal From Pope John XXIII
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....,.h,rh \IC}nols hom Rom> for tfw start of pile
driYinq ol thP of the Vot1ran Povilion
Thornos J DeNJCH1, Jr dl(]irrnan of the Fair's
execul1vP <.Otllfllllfee, srands by with the
Wo.ttl 1 Fo;, qold mE>doll;on wh;ch he P'<'
sented to ll>e Pop<'
rendcrtng of thP Vott(un Pavilion to be erected ot the New York World's fair
SurmourdPd ht a lantern ond o (roc.s. d wrl! ttH' to tJ total hetght of 100 feet and measure
208 fe,,t long crnd 135 feet w<dP
365 WORKING DAYS TO OPENING DAY
NEW YORK WORLD'S FAIR 1964-1965
Fluthlng 52, N. Y.
ROBERT MOSES, President
Tel.: WF 4-1964
Code-212
CONSTRUCTION BRIEFINGS
FOR EXHIBITORS FEATURED
AT TWO FAIR CONFERENCES
35 Exhibitors Will Be At Work By
December
General William Whipple, Chief Engi-
neer for the Fair, led discussions at two
recent conferences which were designed to
expedite exhibitor construction. Represen-
tatives of International and State exhibi-
tors were briefed on the engineering, con-
struction and architectural aspects of the
exposition at a two-day seminar at the
World's Fair site on October 22nd and
October 23rd. The following week a sec-
ond construction conference was held for
Industrial & Transportation Area exhibi-
tors - many of whom are already well
under way at their sites.
Access to sites, utilities and the prime
factors to expedite construction were the
main subjects of the agenda. International
Area participants were briefed in Spanish
and French, and national and state exhibitor
represent.mves were .llerred to the impor-
tance of submitting construction surring
dates at the earliest possible moment.
Former New York Governor Charles
Polerti, Fair vice president for Interna-
tional Atf.urs .1nd Exhibtts, welcomed the
more than 175 construction representatives
at the first conference which included pM-
tiCipants from 'i2 natwns. General Wilh.tm
E. Potter, Fair executive vtc<:: prcstdent,
discussed me.111s to .tccelcr.ue the work of
the .Hchitcctural, .md con-
firms and stressed the tmportance
of gettmg construction under w.ty.
Construction \'\'ell Advanced
GenerJI Whipple reported tlut for the
first time, "there .He more people workmg
on exhibttors' constmwon th.1n on btr
contracts." Thmccn cxhthttors hJd st.med
construction hv October I sr. wtth .1 wr.d of
thirty-he exp.ecreJ to hcgm hy Den:mhcr
!st. By May of 19()), some ISO c:xhthtt
will he under wJy
Buildtng 111 rhc lndum1.1l Area
.tlon,L: \\ttl! nuny .th<n stgm of
rc.JI f'rll,l!ress F,1rd h.1, JUSt .In
nourKed ttrst ITl.lJnr steel
\X',dl'i .trl' up .H the Ccncr.d lkctrlc j'.l
I iiH>ll .llhl the cnnuetc tJ .. ,,r
for Llstllun Klld.1k' i .!tl,ltng " 111 pl.llt.:.
The foun,f.Hton for (;enu.d :'>f"t"r' t'i n11\ 1
.1 !.tnclnurk til p.1111ng ll1<>t<>rt,tl 11r1 Grand
Mrs. Indira Gandhi, daughter of India's Prime Minister Nehru, and chairman of her nalion's
World's Fair Committee, visited the New York 1964-1965 Fair Administration Building during
her recent visit to New York City. Mrs. Gandhi and her party of dignitaries, are shown here
with Governor Poletti, vice president in charge of international affairs and exhibits for the
Fair, viewing lhe scale model of the international exposition.
17-BLOCK BELGIAN VILLAGE WILL OCCUPY LARGEST
SINGLE SITE IN FAIR'S INTERNATIONAL AREA
A Belgian village willwme to life at the:
New York World's Fair. The lease for the
16-i. 811 square-foot pa\"llion was signed
by noted .lrchitect A. De Rtjdt. with
Charlt:s Poletti, \"ICC prestdcnr of the F.11r
tn ch.1rge of lmern.uinn.ll AtLm'i .1nd
Exhibits.
The cltspl.!)' wtll mnstst of a I 7-hlllck
complex modeled .tfrer c:xtsnng
1n Bclgtum and wtll include 12-1 houses .. 1
church. ,1 town hall and shops.
A feature of the exhtbn will he .111 ex.1u
reproduCtion of St. Ntchol.1s Church 1n
Antwerp, mclud111g .1 replica of Rubens'
"Descent from the Cross" done: Ill colored
s.llld. Here also. the StJt1ons of the ( rm'
wdl he dispi.1}'Cd 1n m.1gntltccm 'i-fout
squ.m: sand panels.
Tht: exhibit to he a tr.nelcr,
Centr.ll PMkw.ty. Pdcs arc 1n for Elcctm
Power & Ltghr. du Pont. h'itil .d of Cas.
lmern.lttonal M.1dmtcs .tnd the
V Jtlcan exhtbits.
The Travelers lmur.1nce (omp.lntcs
hutldc:r' .1re currentlr u11npltttn}-: the 1'1
'dl(>n floor. \X'ork on the pool' .1nd foun-
t.un' of the Pool of lndt"tr) l'l);tn; til
Dnembc:r
. The Hell ")'ttlll j'.IItill>ll wtll re;t "n
lt>llf lill,ttr; <I lei If h.rllh l.tch 11l11rh
are nrw 111 the pr,.und. B1 mxt momh
F.ttr '>tlill.d' ;,1\". '"JilL I .!()1.! 11 "'"len
I\ til he drt\Ln .11 the r.ttc ,.f Ill j'U d.Iy e
p.tradise offering a wide variety of things
tn sec md do. Planned is a 2 5,000 square-
foot r .uhskeller underneath the Town
Hall, an ice cream parlor, cafes and con-
certS, fish markets, furnrture stores and
souvenir shops where visitors can purchase,
.unong other famous Belgian products, the
handiworks of the copper workers, the
gl.1ss blowers and others who will be seen
.tt their work on the colorful streets of the
exhibit.
Folk d.ums ,mJ .1 Flemish festival of
plays will he held daily in the public

Mr. De Rijdt, who will design the Bel-
gi.m Y til age, is known for his crcatton of
L1 Bclgtque Pinorcsquc at the 1958 Brus-
sels World's Fair and the Belgian Village
,It the 19 3 3 World s Fair in Chicago. e
General Motors' "Futuroma," with founda-
tions ond sidewalls well along, is a conslruc-
tion pacesetter among exhibits.
--
Architects rendering of the Protestant Center, to be sponsored by the Protestant Council of
the City of New York.
PROTESTANTS AND MORMONS ENTER FAIR
ASSURING PARTICIPATION OF SIX WORLD RELIGIONS
Two of America's largest religious
groups, the Protestants and the Mormons,
made firm commitments for Fair participa-
tion with Stuart Constable, VJCC president
of the Fair's Operations Department.
The Protestant Council of the City of
New York held groundbreaking ceremo-
nies for its impressive Protestant Center,
on Sunday, November 11, Veterans' Day.
The Center will be located on the A' enue
of the Americas.
The Protestant site, one of the largest ,lt
the Fair, covers 76,416 square feet. Archi-
tect's plans show an open, elliptical-shaped
forecourt, 80 feet wide and 160 feet long.
surrounded by _q columns dediCated to
pioneers in the Protestant movement. VJSJ
tors will stroll through this Court w the
26,000 squan:-foot exhibit budding. 1mor
porating the displays of the part1np.1t1ng
denominations and related org.tnJz,ttJoJl\
The pavilion will include a rcu:ptJoJJ
center, lounges, a small chapel for mcc!J.
tation and special services, ,L childrm\
center where parents may leave the young-
sters while they visit other sections of the
Fair, and a "Music Garden" in a protected
outdoor corner where "tired Fairgoers nuy
rest, meet friends, and listen to especially
recorded music," according to the ,m-
nouncemem by Professor J. M.trsh,tll
Miller, Program Director for the Center.
Mormon Church Will Participate
On Friday, October I <Jth at ceremomes
in Salt Lake City, David 0. McKay, Presi-
dent of the Church of Jesus Christ of Ltt-
ter Day Samts .md Stu.trt Const,tble, for
the Fair, concluded the wm-
mming the Mormon Church to .1 h.tnd-
some pavilion on a SO,OI.J square-foot plot
f.tcing the F.tir's central Avenue of Com-
merce.
The architectural firm of Raymond and
Rado, under the direction of Harold Bur-
ton, chief architect for the Church, <lfe
already developing plans for a twin-theatre
strunure to be set amidst fount,tins and
landscaping.
Mr. C:onst.tble wJth hun ro S.tlt
Ltkc City ,1 fornul 111\'Jt,ltion from F.ur
Pres1dent Robert Moses to Church Pre> I-
dent McKly, ,tsking the world Lunous
Mormon Taberrucle Ch01r w p.trtlu p.nc
in the Fa1r's cultural progr.tm .Lt Limoln
Center's Philharmonic Hall. Plans for
tht: Choir's participation are now he111g
worked our.
The Protcst.lnt .md Mormon exhibits,
together With those of the S)'lugoguc
Counnl of America. the Isllm Mosque.
the ClmstJln Science Church .tnd the Yati-
C.lll, hnng to six the number of rc:IJgulus
p.tYilions ,drcld)' determined for the Nc:"
York \\'orlds F.ur I 96+ I <)65. e
ALOHA, HAWAII!
Ground was broken on November 1st
for the exhibit of the State of Hawaii
which will rise on a 113,838 square-foot
site in the Lake Area of the Fair. Robert
Moses, president of the Fair and General
William E. Potter, executive vice president
and head of the Federal and States Area,
joined Lt. Governor James Kealoha, chair-
man of the Hawaii World's Fair commis-
sion, for the ceremonies.
Discussing the exhibit, General Potter
termed it one of the most exciting features
of the Fair. He noted that "it will not only
add to interest in Hawaii as an interna-
tional tourist attraction, but will also ex
pose Hawaii's business advantages to the
estimated 70,000,000 visitors expected for
the Fair's rwo six month seasons."
Tropical Paradhe Planned
Architect Reino Aarnio has designed an
exhibit that will transform the selected
area into a tropical island paradise, where
typical features of the state will be re-
created.
The plans, as approved by the Hawaiian
Commission, call for an Aloha Building
with displays depicting various of
Hawaiian history and culture. The eight
islands which dot the Pacific to create the
State itself will be on view in their proper
positions in a miniature ocean, while many-
hued rainbows play above a 40-foot
waterfall.
The native charm will be further dis-
played in the Five Volcanoes Restaurant,
reaching partly over the Lake, where Island
cuisine is to be featured and in shops dis-
playing typical Hawaiian merchandise for
sale. An outdoor reproduction of the
Honolulu showplace, "Ulu Mau Village,"
will present the thatched hms and life of
old Hawaii. e

Present for Hawaii's groundbreaking cere-
monies are loki and Olina with the shovels,
Lt. Gov. and Mrs. James Keatoha, and Robert
Moses.
... MEET ME
AT THE FAIR
lbGo
Cartoonists' Day at the fair- leading members of the Notional
Cartoonists Society covering the Eastern Seaboard visit the Fair today
for a brieflng co-hosted by Milton Can iff, past president of the Society
and creator of the famed "Steve Canyon" cartoon strip for the
Chicago Sun Times Syndicate. With many cartoons already inspired
by the coming New York World's Fair, including drawings by Walt
Kelly, AI Capp and Milton Caniff, the talented guests are being invited
to open their drawing pads and "foresee" what the Fair might be
like for the projected 70 million visitors from all parts of the world.
The Very Rev. Msgr. Timothy J. flynn re-
sponds to the Pope's message on the occa-
sion of the groundbreaking for the Vatican
Pavilion. With him at the 3 a.m. ceremonies
are Robert Moses, center, and the Honorable
James J. Delaney.
(continued from page 1, col. 2)
a message carried by radio throughout
Europe said: 'The theme of the New York
World's Fair is peace through mutual Ull
demanding on a shrinking globe 111 .Ill
expanding universe.
"We welcome the support of the Vati-
can at this crucial time and its willingness
to s<:nd us its greatest and most moving
sculptural symbol. We regard the an-
nouncement of the beginning of construc-
tion of the Vatican Pavilion as an event of
immense world significance."
Also responding to the Holy Fathers
message at the Fair was the Very Rev.
Msgr. Timothy J. Flynn, director of the
Bureau of Information of the Archdiocese
of New York. The Most Rev. John J.
Maguire, Vicar General and Auxiliary
Bishop of New York, blessed the site as
workers finished driving the first pile lllW
the ground.
Directors of the Vat1can Pavilion at the
New York World's Fair are: The Rt. Rev.
Msgr. James W. Asip of Brooklyn, the
Very Rev. Msgr. Timothy J. Flynn, the
Very Rev. Msgr. Francis M. Costello of
New York, and the Rev. Raymond Leonard
of Brooklyn. e
( co11tinued from page 1, col. 1)
Ben Wells, vice president, General Sales
& Advertising of the Seven-Up Company,
will be in charge of the company's World's
Fair program.
General Cigar Exhibit Announced
General Cigar Company, Inc. will con
struct a special exhibit on a 15,000 square-
foot tract it has leased at the Fair. Julius
Strauss, president of General Cigar, an
nounced that the specially-designed Gen
era! Cigar exhibit will be centrally located,
directly facing the Solar Fountain, just
across from the International Area on the
Avenue of Europe.
He pointed out that the General Cigar
building, as at the last New York Worlds
Fair in 19391940, will occupy the major
portion of its 1 5,000 square-foot site. Both
the building and a generous landscaped
area surrounding it will, Mr. Strauss said.
"provide an atmosphere and location where
.1 mJ.n C.tll sit down and quietly enjoy .1
good cigar with his family and friends."
"Restaurant of Tomorrow"
Planned for Schaefer Center
Det.tils of the Schaefer Center were an-
nounced at th<: Fair on October I H, by R. J.
National Horse Show
New York World's Fair Trophy
William Adams, Fair director of sports,
arranged for a New York World's Fair
196-11965 Trophy to be awarded w the
individual international champion at the
National Horse Show. The first silver
bowl was presented on November 6th at
Madison Square Garden by Deputy
Mayor Edward F. Cavanagh, Jr., to
Major Piero D. lnzeo, Captain of the
Italian team.
Schaefer, president of the F. & M. Schaefer
Brewing Company, of Brooklyn. One of
several industrial firms also represented at
the New York World's Fair in 19391940,
the brewing company will exhibit its 120-
year history in one segment of a three-part
pavilion which will feature a "Restaurant
of Tomorrow."
Because of its unique design and con-
struction with plastics and Fiberglas, the
Schaefer Center will weigh a fifth as much
as a comparable conventional structure. e
Present for the Seven-Up contract signing
are, left to right, Stuart Constable, Fair vice
president for Operations, Martin Stone, direc-
tor of the Industrial exhibit area, and Ben
Wells, Seven-Up's vice president far general
sales and advertising.
AUSTRIAN PAVILION
The contract for the Austrian Pavilion
at the World's Fair was signed in Vienna
by the Austrian Federal Economic Cham-
ber and in New York by Governor Poletti
at Fair headquarters in the presence of
Mr. Otto M. Spitz, official representative
of the Chamber in New York. Consul
General Dr. Johannes Willfort accom-
panied Mr. Spitz at the ceremony, but did
not sign the document as was mistakenly
reported last month.
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SUMMARY STATEMENT OF RECEIPTS AND DISBURSEMENTS
FROM AUGUST 18, 1959 TO OCTOBER.31, 1962
Receipts:
Contributions
Proceeds of bank loans (see contra)
Proceeds of 6% World's Fair Notes*
Rental from leases and licenses
Admissions - Advance ticket sales
Miscellaneous income
Total receipts
Disbursements:
Repayment of bank loans (see contra)
Construction cost
Other pre-Fair expenses
Total disbursements
$ 90,100.00
3,000,000.00
19' 201,000.00
8,064,841.40
100,000.00
118,763.73
3,000,000.00
8,734,576.78
12,192,225.58
Cash, investment and deposit balance October 31, 1962
Distribution of balance:
Cash
Leas - Unremitted withheld taxes
U .TTreasury Bills
1
$500
1
000
Principal amount
Operating and construction deposits
*Total subscribed
Total pledged
$1,957,378.61
18,434.94 $1,938,943.67
495,401.53
4,213,557.57
$29 '036 t 000
515 000
$29,551;000
AGENDA I'l'EM 2
$30,574,705.13
23,9261802.36
!_6_.647 ,902.77
AGENDAITEM 3b
MEMORANDUM
NEW YORK WORLD
1
S FAIR 1964-1965 CORPORATION
TO: Mr. Robert Moses DATE: November 7, 1962
FROM: Mr. Martin Stone
SUBJECT: INDUSTRIAL SECTION - SUMMARY OF SPACE ALLOCATIONS
AND NEGOTIATIONS.
Tabulated below is the status of space to date in the Industrial Area
under the jurisdiction of this Section. It does not, therefore, include
space allocated to concessions or religio1,1s exhibits, both under the
jurisdiction of Mr. Constable's department.
Total Rentable Area: 3, 245, 696 sq. ft.
Leases Signed
Companies and Associations
American Cyanamid Co. Formica Div.)
Bell System Exhibit, The
Coca-Cola Company, The
Continental Insurance Company, The
E. I. duPont de Nemours & Company, The
Eastman Kodak Company
Electric Power & Llght Exhibit, Inc.
Equitable Life Assurance Society of the US
Festival of Gas
General Cigar Co. , Inc.
General Electric Company
International Business Machines Corp.
National Cash Register Company
Pepsi-Cola Company
Liebmann Breweries Inc. (Rheingold)
S. C. Johnson & Son, Inc.
F. & M. Schaefer Brewing Company, The
Scott Paper Company
Seven-Up
Simmons Company, The
Travelers Insurance Companies
22,700
104,935
46,314
12,699
46,956
69,497
47,204
20,000
79,290
15,023
56, 101
54,038
18,892
93,696
49,385
33,206
45,478
24,992
45,088
10,931
49,487
945,912
MEMORANDUM
FROM: Mr. Martin Stone
SUBJECT: INDUSTRIAL SECTION - SUMMARY OF SPACE ALLOCATIONS
AND NEGOTIATIONS.
page 2
Leases Signed (continued)
Multiple-Exhibitor Pavilions
"Better Living Building
"--Graphic Arts Exhibit Building, Inc.
.....__Hall of Education
"House of Good Taste, Inc. , The
of American Interiors, Inc.
Project '64 Company
World of Food
Sq. Ft.
150,677
56,004
50,001
74, 160
38, 110
75,000
50,066
494,018
Total Leases Signed 1, 439, 930
Page3
INDUS'rRJAL SECTION
PROGRESS REPORT
(as of November 7, 1962)
L Since our last progress report of October 3, 1962, the following leases
have been signed:
A) Equitable Life Assurance Society of the United States e 20, 000
sq. ft. in Block 9, Lot 12.
B) General Cigar Company, Inc, - 15, 023 sq. ft. on the southwest
part of Block 18, Lot 4.
C) Seven-Up Company- 45,088 sq. ft., Block 17, lot 3,
II, Favorable progress can be reported in tlle following situations:
A) Elgin Watch Company- Proposal to lease 25, 000 sq, ft. of
Block 9, Lot 10 will be submitted for ratification to the Board
of Directors on November 16, 1962. The Chairman of the Board,
Henry Margolis, has given his approval.
B) Radio Corporation of America has asked to reserve 30,000 sq. ft.
on Block 16, Lot 3 for a color studio. The lease terms have been
agreed upon in substance, and costs are being studied so that the
lease may be formally submitted at the next RCA Board meeting
during the first week in December.
C) Revlon - 30, 000 sq. ft. on Block 11, Lot 7, is under consideration,
Promotion and sales "tie-in" plans are being studied for a
proposed $3,000, 000 exhibit.
D) P. Ballantine & Sons - 'They are giving serious consideration to a
"Ballantine Bowl" on Block 35A (111, 000 sq. ft.) to stage sporting
and oilier events. We are assembling a package, including possible
participation by such companies as AMF, Winchester Arms, etc,,
in a Sports Exhibition Hall. TI1e proposal will be presented shortly
for final approval to Mr. Carl w. Badenhausen, President of
Ballantine.
E) :Minneapolis-Honeywell Regulator Co. - The company and its
advertising agency have their ovm designer working on an exhibit
to occupy 10, 000 to 20, 000 sq. ft. 'There is interest, too, in the
former Chase :Manhattan site.
Page 4
INDUSTRIAL SECTION
PROGRESS REPORT
F) Westinghouse Electric Company - They have requested an
additional 30 ft. frontage on the site of the 1939 Time Capsule.
We expect final approval shortly. Approximately 25, 000 sq. ft.
is involved (Block 41, Lot 3 in the Federal-State Section).
G) 20th Century Fox - We expect to negotiate a lease shortly with
Michael Nidorf, Chairman of Independent Television Corporation,
for the exhibit of Cleopatra's barge. Nidorf is renegotiating his
contract with 20th Century Fox, based on revised costs of trans-
portation of the barge after engineering study in Italy. (20, 000
sq. ft. on Block 8, Lot 5).
H) Standard Brands (Planters Peanuts) - While no final decision has
been made by top management, interest is still alive in Block 11,
Lot 3 (12, 139 sq. ft.)
I) H. J. Heinz Co. -A special meeting is scheduled on November 12 -
to be attended by Mr. Heinz and Mr. Armour- for a decision on
an exhibit plan covering 20,000 sq. ft. on Block 9, Lot 12. Designers
have been commissioned to submit plans for this meeting.
J) General Mills - has renewed interest. They are visiting the Fair
during the week of November 12th to discuss a Betty Crocker exhibit.
K) Procter & Gamble - The Food Division has expressed interest,
through the intervention of Brass Rail, in an exhibit at the Fair. We
expect a meeting in New York shortly.
L) .6,rgus Incorporated - Mr. Herbert Leopold, President, has expressed
interest in an exhibit. They are sending a representative to New York
this week to discuss details. An exhibit space of 10, 000 to 20, 000
sq. ft. is under consideration.
M) Parker Pen - This company has already signed a lease with the
Hall of Education. They now wish an exhibit of t:1eir own and have
requested a hold on 9, 999 sq. ft., Block 7, Lot 8. We have scheduled
a trip to Janesville, Wisconsin, on NoJember 20th for a formal
presentation to company officers.
Page 5
INDUSTRIAL SECTION
PROGRESS REPORT
m. New developments with prospective exhibitors which appear
encouraging include:
A) Magnavox -referred to us by Mr. Deegan, has been presented
with a plan which has resulted in their asking for a first refusal
on 23, 000 sq. ft. in Block 11
1
Lot 7.
B) Singer Sewing :Machine Company - is now interested in an exhibit
featuring an unusual building concept which we have submitted.
Top company officials have the design under consideration.
C) The Ladies Home Journal - is endeavoring to promote a model
home exhibit, and we have uncovered at least three participating
companies which have expressed interest in cooperation.
D) Pan American Highway - This proposal has been presented to
the Chase Manhattan Bank, Portland Cement Association, Pan
American Coffee Council and others, without success thus far.
Accordingly, a project manager, :Mr. Bert Tallamy, has been
retained to spearhead a concentrated effort to obtain sponsorship
of a Walt Disney "Circarama" exhibit featuring the Highway.
Block 21, Lot 16, in the International Section has been reserved.
E) Rehabilitation Center - A proposed exhibit based on Dr.. Howard
Rusk's Institute of Rehabilitation, including a model of a home
for disabled people, is being presented currently to Metropolitan
Life Insurance Company, Liberty Mutual Insurance Company and
Mutual of Omaha. An architect has been retained to draw pre-
liminary sketches, and Dr. Rusk has already seen representatives
of the three companies named.
F) UNICEF - has been proposed as a lDSSible exhibit for Pepsi-Cola
and we are meeting with company officials on November 7. We
have held several meetings with UNICEF' officials and obtained
formal approval to submit a UNICEF exhibit on a sponsorship
basis. We have preliminary interest from Colgate and Campbell
Soup. The idea has also been submitted to National Dairy.
Page 6
INDUSTRIAL SECTION
PROGRESS REPORT
rv ~ New interest can be reported from the following companies:
A) Sperry Rand- Univac -has expressed interest in an idea
which is being presented to Ivir. Rayder (President of
Sperry Rand).
B) National Coal Policy Council - Interest aroused via the Thomas
J. Deegan Co. in an "energy exhibit" . We are working on ideas
for a $1, 000, 000. to $1, 200, 000. budget.
C) Mutual of New York (MONY) - Their interest has been revived
as an incidental benefit of a visit to discuss the rehabilitation
exhibit of Dr. Rusk's Institute.
V. We have had recent disappointments from the following:
A) Polaroid -We have had a refusal of our latest offer for an exhibit
and concessions.
B) Vornado - No word from this organization indicates that their
recent visit to the Fair produced no practical plan for an exhibit.
C) Liggett & Myers Tobacco Company- They were originally interested
in a Bucket Ride but such a feature will now not be included in the
Industrial Section. Prospects look dim.
D) Libby, McNeill & Libby - The J. Walter Thompson agency has
informed us they have turned down exhibiting at the Fair.
E) New York Life Insurance Company- A letter dated October 23rd
from Mr. John Abbott, Vice President (Public Relations) of New
York Life, advised us that Nir. Dowell, President, has decided
against participation.
F) American Economic Foundation (Hall of Free Enterprise) .. While
this Foundation is still endeavoring to raise :fl.mds, there is small
hope of success.
-oOo-
AGENDA 'ITEM i:l(b ))
MEMORANDUM
..... , .. ,
~

REFER NOTED
TO: Commissioner Robert Moses, President p New York World's Fair
FROM: Guy F. Tozzoli
DATEr November 2, 1962
SUBJECT: QBNERAL MOlORS
REFERENCE!
COPYTO: Miss Haig w/att, Mr. Thornton
TO OAT
IIETUIII\I TO
Reference is made to my memorandum to.you of October 1, 1962.
8Y
,. ...
I have been advised by General Motors' representatives that their
management has approved their assuming the landscaping obligations for lots 2,
3 and 4 adjacent to their site. Mr. Constable has arranged for the relocation
of the Brass Rail concession to the northwest corner of lot 2 and General Motors
has been so advised.
John Thornton has prepared a supplement to the lease and this will be
transmitted to General Motors. This supplement will not be executed by us until
it has been approved at the next meeting of the Executive Committee.
An
.....
MEMORANDUM
.......

ORIGJNAL SENT TO FAIR F'ILE 10/2/62
Copy slent to Mr. Tozzoli mdb
REFER NOTED
TO OATK av DATC

TO: Commissioner Robert Mosesa President, New York World's Fair
FROMa Guy F. Tozzoli 1964 1965 Corporation
DATE: 1, 1962
SUBJECT& QENBRAL MarORS
REFERENCEt
,. ...
COPY TOt
Looking forward to the time when there will in back areas in the Fair
which I will be unable to rent, I asked the neral Motors' Fair representatives
if they would be interested in leasing lots 2, 3 and 4 which adjoin their plot.
(See attached drawing), They rejected the ide of renting more space from us.
I then asked if they might be interested, at some later date, in assuming the
responsibility to landscape and maintain these areas, providing I could not rent
them. I emphasized that it might be sometime before this would be determined.
Their landscape architect made an estimate "and came up with the figure of more
than $200,000 to landscape and maintain this area during the two of the
Fair. The GM representatives called and advised me that they were interested
in assuming this responsibility provided that the Fair would permit them to use
some of the area for outdoor exhibits. It would also be necessary for them to
revise their plans and obtain authorization from Mr. Donner to spend these
additional funds, On that basis they requested that I give them an answer to
this proposal by October 15.
1 have discussed this with Mr. Constable who feels we should go ahead, providing
that we expand the Brass Rail area which now fronts on the walkway immediately
adjacent to the GM site. I discussed it with Mr. Thornton who can see no legal
problem to doing this.
1 have advised GM that, if you approve, this matter should be kept confidential
for several months because I am carrying on active negotiations with several
other exhibitors at our standard rate of $8.00 per square foot. It is my
recommendation that we should make this area available to General Motors on the
above-mentioned basis, Mr. Donner approves the increase in their
budget.
GFT:nb
Att. Dwg. fE-117
AGENDA ITEM 4 (b2)
..... .,
MEMORANDUM
~

TO: COIIIDiuioner Robert Moses, President, New York World
1
s Pair
FROMI Guy r. Tozzoli
DATEs November 2
1
1962
8-!JBJICTs 'l'BANSPOitTATION SECTION - AUTOOAW. (AUl'O THRILL SHal)
RI:FI:RIENCIE1
copy TO Meurs. Constable, Thornton, Witt; Miss Haig
REFER NO
TO DATil:
v
ltiTURN TO Pll.l
Mr. Constable has discussed with you the negotiations which we have
been carrying out with Mr. Alan Gottlieb for the leasing of 175,000 square feet
in block 511 lots 5 to 9 inclusive, for an auto, thrill show which will be a
paid admission show. I am enclosing a perspective althoush the final desisn
will be subject to World
1
s Pair Corporation approval.
ED
DATI:
The lease would require a down payment of $175
1
000, a suaranteed mini
mun rental of $ 7 5 0 ; ~ 0 0 0 applied against 107. of gross revenues. Rental would be
paid in accordance with the following schedule which has been approved by Mr. Witt.
UN'.W. SCHDYLB
Upon signing lease - $175,000
Date
Payment
Cumulative Total
January 15, 1963
$ 10,000
$ 185 ,ooo
April 15, 1963 10,000
195 ,ooo
July 15
1
1963 10,000
205,000
October 15, 1963 10,000
215,000
January
1 5 ~ 1964 10,000
225,000
April 15
1
1964 10,000
235,000
July 15, 1964 15,000
250,000
August 15
1
1964 50,000
300,000
September 15
1
1964 50 ,ooo
350,000
October 15, 1964 50,000
400,000
April 15, 1965 so,ooo
450,000
May 15, 1965 100,000
550,000
June 15, 1965 100,000
650,000
July 1, 1965 100,000
750,000
-
..
.a!!:l

Comaiaaioner Robert Moaes
- 2 - November 2, 1962
I have learned that the Dodge Division of Chrysler Corporation wiil
be a aponsor for: a portion of this show.
With your approval, this item will be submitted to the next Executive
C01111ittee.
Director
Gl'T:nb
Att.
AGENDA ITEM 4o
!!!.!!:!.
....
MEMORANDUM
....... 1
REFER NO ED.
TO II!IATK av

TO: Coaailsioner Robert Moses, President, New York World
1
s Fair
FROMr Guy I. Tozzoli
D A ~ November 5, 1962
auJI:CTt 1'UNSPCll'rATION SBCTION, VOllJJ)
1
S PAD. StHm OF SPACB
nr . ALLOCATIONS AND NBGMIATIOOS
IIKTUIIN TO I'JLII
COPY TOt
Tabulated below is the current status of leases or agreements signed, or under
active negotiation in the Transportation Section:
Leases Signed or Participation
Ageemepts Signed
Pord Motor Ccmpany
General Motors
Marine Center
Chr,ysler Corporation
Transportation & Tr.avel Pavilion
Heliport
Sinclair Refining Company
U. 8. Rubber Ccmpany
Century Grill International
SD' Industries, Inc.
Mobile Hanes Mfgrs. Association
Arlqton Hat Ccmpany
Brass Rail Concessions
teases Under Active Negotiation
General Motors (additional space)
Goodyear
Sub total:
Greyhound (Bxhibit area included within
operating and maintenance area)
Autorlllll
Century Grill International (additional space)
International Cuisine
Auto Museum
Budaet Rent-A-car
Mobile Care
'trhe Great Book"
Stro1A-Matic
Brass Rail Concession (additional space)
Sub total:
Total:
Total Area
Area (S.J!',)
304,998
304,920
130,000
254,021
112,509
60,263
15,152
15,000
11,001
7,770
6,000
7,000
30,000
1,258,634
62,000
100,000
85,000
175,000
1,415
15,052
17,000
6,000
10,000
6,000
12,000
34.481
523,948
1,782,582 s.r.
Other negotiations in progress are described in this report,
DATir.
Commissioner Robert Moses
November 5 1962
STATUS OF NEGariATIONS
I, Leases under Active Negotiation
Company
Goodyear
Greyhound
Autorama
Sq, Ft.
100,000
85,000
(Exhibit area included
within operating and
maintenance area)
175,000
General Motors
(additional space) 62,000
Status
We have been successful in getting Goodyear
to reopen the question of World's Fair parti-
cipation. They are presently seriously
considering 100,000 sq.ft. of the old Chrysler
site for a Goodyear exhibit in conjunction
with a Carveyor ride across Grand Central
Parkway and back to the Goodyear site, They
have been in contact with Walt Disney about
putting together this exhibit, Mr, Motley
has written to the President, Mr. DeYoung,
advising him that arrangements have been made
to include the Carveyor in a package together
with the exhibit and urging an affirmative
decision on participation, A final decision
should be reached in the next two weeks.
Agreement has been reached with Greyhound on
their total site in the Transportation
Section, however, there are a few items .re-
maining unresolved at the momemt holding up
final agreement. We anticipate a lease
signing in the near future.
All doubts about the feasibility of this
project were erased this week when the
Messrs, Gottlieb and Lippert
were able to secure the partial sponsorship
of the Dodge Division of Chrysler. The Fair's
legal staff is now preparing a lease draft
and we will progress this rapidly in order to
have the Fair receive the $175,000 down pay-
ment as soon as possible. This will be an
admission show and the Pair will receive a
guaranteed rental of $750,000 against 107. of
gross revenues,
I have concluded negotiations with General
Motors on our proposal that they assume all
obligations to landscape and maintain 62,000
square feet of back area adjoining their
exhibit, In return for the substantial addi-
tional expenses that General Motors will
incur, they will be permitted to install a
limited number of outdoor exhibits on the nev.1
space. The Fair's legal staff has prepared
an amendment to the General Motors lease and
we anticipate it will be executed later this
month.
r- liO.C
....
Company Sq, Ft.
Century Grill International 12,416
Intercontinental Cuisine 15,052
Auto Museum 17,000
Budget Rent-A-Car 6,000
Strol-A-Mat ic 12,000
-3-
November 5
3
1962
Status
On September 18a Century Grill signed a
lease for 11,001 sq. ft. We have concluded
negotiations for an additional strip of space
measuring sq. ft. The Fair's legal
staff has prepared an amendment to the basic
lease to enlarge the premises and we have
transferred it to the lessee. We anticipate
that the amendment will be executed sometime
in November. Century Grill will operate an
unusual type of restaurant featuring ham-
burger steaks prepared in accordance with the
local customs and recipes of the various
nations of the world.
An agreement has been reached in conjunction
with Mr. Constable for leasing 15.052 sq. ft.
for a luxury restaurant. The agreement calls
for a sliding scale of percentage of gross
revenues to be applied against the basic
rental of $8.00 per sq. ft. The lease docu-
ment is currently being prepared by the Fair's
legal department.
We expect a final decision on this project in
the near future.
In conjunction with the Director of Conces-
we have reached a agree-
ment for the lease of 6,000 sq. of space
to the Budget Rent-A-Car Corporation. This
organization which had the exclusive conces-
sion at the Seattle World's Fair, is a new
(5 years old), growingJ and aggressive com-
petitor in the auto rental field. We have
refused to give them an exclusive concession.
As a matter of fact, we believe that their
presence will spur Hertz and Avis to partici
pate in the Fair.
After many months of ne,otiations in conjunc-
tion with Mr. Constable s officep the stroller
rental concession now appears to be very firm.
Strol-A-Matic will occupy two 6,000 sq. ft.
plots in the Transportation Section in addi-
tion to sq. ft. in the Industrial
Section. We anticipate a lease signing some-
time in December.
Commissioner Robert Moses -4-
II. Other Negotiations
Canpany
Motoring Safety Center
Socony Mobil Oil
Goodrich
Marine Center
Motors
Mobile Care
November 5
1
1962
Status
District Attorney O'Connor is continuing to
discuss the possibility of a Motoring Safety
Center with potential sponsors of the exhibit.
They have contacted about forty companies
and although the response to date has been
very there has been some indicatiOtl
of interest, O'Connor's staff has meetings
scheduled for early November with the Allstate
staff and with trade groups such as the Insur
ance Institute for Highway Safety.
Socony' s staff is continuing their planning
for an exhibit based on their successful
Seattle Fair exhibit, Although we continue to
tmpress on them the urgency to expedite the
project, they still have not gone for top
management approval of their plan which would
require about 10,000 sq. ft.
As of Goodrich does not have the Fair
under active consideration. However, if we
are successful in securing a Goodyear exhibit,
we will again attempt to interest Goodrich in
exhibiting.
Although the reaction to the Marine Center
displayed by prospective exhibitors at the
Chicago Boat Show was mixed, this project is
still moving forward with the Outboard Marine
Corporation playing a major role.
Following Chrysler's decision to enlarge its
site, I contacted American Motors. Mr. Aber
nethy, President, is now again reviewing the
company's previous decision not to exhibit.
We have been requested to allocate 10,000
sq. ft. at the western end of Lot 5019 to
!-Iobile Care, a charitable organization which
will supply wheel chairs and/or other means of
locomotion to non-ambulatory visitors to the
Fair. Since this work will be done in
connection with Greyhound, a portion of Lot
50-19 was selected because of its adjacency
to the Greyhound exhibit. We expect that the
lease will be signed sanetime in November.
Company
11
The Great Book"
Aerospace Exhibit
Airline Exhibit
American Petroleum Institute
GFT:nb
November 5, 1962
Status
An area of 6,000 sq. ft. on the northerly end
of Lot 50-10 has been reserved for this con
cession known as "The Great Book". Mr. Con
stable's office is negotiating an arrangement
whereby the tenant will pay $8.00 per sq. ft.
against 12/'o of the gross. The Fair's legal
staff has prepared a lease draft and we
believe that the lease will be signed in late
November.
I have had several inconclusive discussions
with Shelby Thompson of NASA. The main object
now is to interest several companies in this
field to become the nucleus of an exhibit
while we attempt to obtain Administration
support.
Juan Trippe has not yet replied to show any
progress after he agreed to attempt to gather
all the Airlines together in an exhibit. I
hope to have an answer prior to the Executive
Committee meeting.
Mr. Chairman of the Board of API
met Mr. Disney at Disney land and viewed
the presentation of the Hall of Presidents
show. There \vas a discussion of costs and
it appears that Disney is willing to be more
reasonable about this item, Mr. McCollum
will take this up with the major companies of
the American Petroleum Institute at the
Chicago meeting the third week in
November.
,..
/. --1 /),.
f:t
cr ,![ .....
i:ector
d Trade 6 rtrnent

[I
'
.
.
.
PEAC.t Tl-tADJGP1
U ... Or:RITANCINO
AGENDA ITEM Be
INTERNATIONAL EXPOSITION AT FLUSHING MEADOW PARK
FLUSHING 152, N.Y. TELE:PHONE ... REA CODE 212 WF 41964 CABLE ADDRESS.,WORLOSFAIR'"
ROBE:RT MOS5
PAESIDENT
November 7, 1962
CHARLE:S POLETTI
VIti .. ,.llfDtHT
IHTf:!IIHA'TIOHA.I. AP'rAIJI I lXHIIIITI
MEMORANDUM TO THE EXECUTIVE COMMITTEE
FROM CHARLES POLETTI
I have prepared, as of November 7th, the situation with
respect to the International Division. I wish to supplement it with the
following facts:
1) Thus far, two nations which have executed contracts
have subsequently withdrawn, namely, Afghanistan and the USSR.
Israel has withdrawn, but it had not signed a contract. It did every-
thing else but. Also, the Islam Mosque is out.
2) The BIE, during the past two months, has intensi-
fied its efforts to hurt the New York World's Fair. Pressure has been
applied on BIE countries and, in addition, pressure has been applied
on the European Federation of Industries which is an organization
representing all the big industries of Western Europe. In fact, at a
recent meeting, there was a discussion about the New York World's
Fair and the BIE disapproval. The representatives of British Industry
were particularly strong in their assertions that the industries of
Western Europe should not participate in the New York World's Fair,
but should abide by the regulations of the BIE. The Government of
Great Britain has continued its efforts against the New York World's
Fair. Instead of relenting, it has intensified its opposition. The
representatives of Germany also showed an unfriendly attitude.
3) On November 13th there will be a BIE meeting at
which it will be decided that Montreal will have a world's fair in 1967
under the aegis of the BIE. People fr-r,m Canada have already contacted
various governments to invite them to come tc Canada's World's Fair
of 1967.
--.,@--....
532 DAYS TO OPENING DAY
- 2 -
4) There are a few international participants which
are sadly in need of financing assistance1 especially the Union
Africaine et Malagache.
5) Because of the BIE1 the International Division
has been compelled to organize private groups for pavilions repre-
senting various countries which are members of the BIE. We have
done this in France1 Spain, Tunis and Belgium, and are doing it in
Switzerland and Morocco. We have our :fingers crossed as to the
:financial strength of some of these groups. We have been assisting
them in all ways possible in finding companies that will take space
in the pavilions.
'
:..,._--- ... _ .. -
MEMORANDUM
TO: Mr. Robert Moses oA-rE: November 7, 1962
I'RON1 Charles Poletti
suBJECT: Report for Executive Committee
L Contracts have been signed by the following participants in the
International Area:
Country Space Architect
Argentina 31,930 sq. ft.
Austria 17,683
Belgium 164,811 yes
Brazil 33,812
China, Republic of 24,529 yes
Christian Science Pavilion 21,520 yes
Colombia 9,969 yes
Ethiopia 25,600 yes
France 50,311 yes
Guinea 22,000 yes
Hong Kong 9, 011 yes
India 25,018 yes
Indonesia 40,000 yes
Ireland 10,000 yes
Japan 49,983 yes
Jordan 6, 500
Korea 18,000 yes
Kuwait 6,000
Lebanon 10,000
Liberia 10,000
Mali 25,000 yes
Mexico 30,001 yes
Pakistan 10,000
Panama 6,114
Peru 6,000
Philippines 15,000 yes
Sierra Leone 6, 498 yes
Spain 22,986 yes
Sudan 10,000 yes
Thailand 12,000 yes
Tunisia 23,000 yes
Turkey 29,951 yes
United Arab Republic 20,000 yes
Uruguay 8,037
Vatican 52,778 yes
Venezuela 20,000 yes
MEMORANDUM
NEW YORK WORLD'S FAIR 1964- i965 CORPORATION
,ROM: Charles Poletti
suBJECT: Report for Executive Committee
ll. The following participants have selected a site and completed
negotiations with the Fair; contracts are in the hands of appropriate
officials for signature :
League of Arab States
Malaya
Saudi Arabia
Syrian Arab Republic
Tanganyika
Trinidad- Tobago
8,000
8, 898
6,000
6,000
6,000
11,000
yes
yes
m. The following participants have reserved sites or announced intent to
participate:
Algeria
Arch of the Americas
Bolivia
Dominican Republic
Germany
Ghana
Guatemala
Haiti
Italy
Jamaica
Libya
Morocco
Netherlands
Sweden
Switzerland
UNICEF
Union Africal.ne et IVIalgache
(12 African nations):
Cameroun
Central African Republic
Chad
Congo {Brazzaville)
Dahomey
Gabon
Ivory Coast
Malagasy Republic
6,000
7,734
6,000
6,000
50,000
10,000
10,000
10,000
50,000
6,000
6,000
19,000
24,041
20,000
10,000
25,000
49,000
Mauritania
Niger
Senegal
Upper Volta
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
I'PtOM:
MEMORANDUM
MR. ROBERT MOSES
W. E. POTTER
DATE
NOVEMBER 7, 1962
SUBJECT: FEDERAL AND STATES AREA STATUS REPORT
~ G E N D A ITEM 7a
A summary of the status of space allocation in the Federal and States Area is
as follows:
Lease Signed
Space Allocated
(Intent Indicated)
Space Tentatively
Reserved or
Reauested
196, 349 sq. ft. United States
Puerto Rico
Maryland
Missouri
29, 522 {see note on Page 3)
35,951
New Jersey
New York state
West V1rginia
Alabama
New England States (6)
F1orida
illinois
Hawaii
Oklahoma
Four Concession Areas
Arkansas
Delaware
Georgia
Heartlands ( 4)
Louisiana
New Mexico
Pennsylvania
New York City
Washington
Minnesota
Alaska
49,998
87, 519
129, 392
34,409
41,783
81, 518
114,179
55,540
113, 833
35,246
36,000
40, 000 sq. ft.
37,755
69,374
43,698
43,699
35,167
45,076
Existing Building
46, 000 sq. ft.
20,000
36,000
31,000
Virgin Islands
City of Toledo
Tennessee
Space Requested
pace Requested
Total
Total Federal and States Area
Percentage
1, 041, 244 sq. ft.
314, 769 sq. ft.
134, 000 sq. ft.
1,490, 000 sq. ft.
1, 490, 000 sq. ft.
100%
MEMORANDUM
NEW YORK WORLD'S FAIR 19641965 CORPORATION
TO:
MR. ROBERT MOSES DATE" NOVEMBER 7, 1962
FROM: w. E. POTIER
SUBJECT FEDERAL AND STATES AREA STATUS REPORT
General
Construction Conference
Alabama
Alaska
California
Florida
Hawaii
-2-
Yesterday's election opens the field for
new approaches and gives the Fair an
opporhmity to insist on progress, Certain
st'J.tes have been unapproachable due to the
unc:ertainty of governors and staffs as to
their future tenure. Others have been
unwilling to give time or consideration.
We have developed plans to re-enter the
field in California, Texas, Tennessee,
Kentucky, Permsylva:nia, Heartland,
Minnesota, Ohio, illinois, Wisconsin, Iowa,
Colorado, etc.
Fourteen state exhibitors were represented
at the Conference with a total of 41 architects,
engineers and management personnel.
Donald Deskey has been selected to design
interior exhibits.
Planning department has exhibit under consideration.
Representatives of State Chamber of Commerce
will visit Fair around November 21, 1962.
Fair has prepared plan for California Exhibit
to be presented to Governor Brown in November.
William Stensaaard has been named Executive
Director of the Authority. TWo Miami
architectural firms have been selected:
Connell, PiercP, Garland & Friedman and
Par.coast, F'erendino, Skeels & Burnham.
Ive: Constraction Corporation has been named
to manage exrtibit. Lt. Governor Kealoha was
also named perm.anent State Director effective
December 4, 1962. Groundbreaking ceremonies
were held on November 1, 1962.
FROM:
SUBJECT:
MEMORANDUM
MR. ROBERT MOSES
W. E. POTI'ER
DATE
NOVEMBER 7, 1962
FEDERAL AND STATES AREA STATUS REPORT
Maryland
New Mexico
Pennsylvania
Puerto Rico
Tennessee
Toledo
-3-
Governor Tawes and group will visit Fair
on November 9 to present plans for
Maryland Pavilion .
General Potter will meet with Commission
in Santa Fe on November 30. Displayer, Inc.
is developing exhibit. The effect of defeat
of Governor Mechem is not yet known.
Governor Lawrence has selected Commission
members. Appointments will be announced
shortly.
A telegram was received from Rafael Durand
on November 1, 1962 cancelling participation.
Attempts are being made to reopen the question
based on admission charge to finance exhibit.
State officials have expressed renewed interest
in exhibit. Fair's field representatives are in
contact with state officials.
Cib; of Toledo considering exhibit based on
position of City at head of St. Lawrence Seaway
and the gateway to the West.
Governor of Utah is canvassing "four corner states"
of Utah, Colorado, Arizona and New Mexico to
see if he can pull together a joint exhibit. Utah
representative visited Fair on October 26, 1962.
TO:
FROM:
SUEUECT:
AGENDA ITEM 8 (21)
MEMORANDUM
ROBERT MOSES
STUART CONSTABLE
STRQL-A-MATIC, INC.
DATE: NOVEMBER 5, 1962
Child Strollers and Wheel Chairs
We have received a proposal from this company to rent child
strollers and wheel chairs to the public on the Fair Grounds.
They propose to lease 12,000 sq. ft. in the Industrial Area and
two units of 6, 000 sq. ft. eaeh in the Transportation Area.
'rhey guarantee $8. 00 per sq. ft. to apply against the following
percentages of the gross receipts:
5% of the first $500, 000
5-1/2%
11
" next 500, 000
6% II II II 500, OOQ
6-1/2% II II II 500, 000
?% II II II 500, QOO
7-1/2% on all receipts over $2, 500, 000.
The guaranteed rental of $192, 000 will be paid as follows:
$24, 000 on the signing of the lease agreement;
$24,000 within thirty days thereafter;
$48, 000 within five days after receipt
of building permit;
$96, 000 payable in 12 equal monthly installments
starting May 1, 1964.
The staff recommends acceptance of this proposal and I concur.
I request authorization from tile Executive Committee to negotiate
and conclude an agreement substantially in accordance with the terms
outlined above.
TO,
MEMORANDUM
AGENDA ITEM S::QQ.and])
f
CO:MMISSIONEl\. MOSES
DATE
November 8, 1982
FROM STUART CONSTABLE
SUBJECT QABLE RIDE AND GREYHOUND AMENDMENT
I attach General Whipple's memorandum of November 7th in regard
to the proposed cable ride. I agree with his recommendation that we be
authorized to negotiate and execute an agreement with Von Roll on the
basis outlined in his memorandum, with the understanding that we can
switch to Cayuga if Von Roll proves difficult to deal with.
We have met with Greyhound's representatives and have come to an
agreement with them as to the amount Greyhound will be paid if we install
this ride, as General Whipple recommends, as a one-way point-to-point
ride, which, according to Greyhmmd, means that it will become partly
"transportation
11
competitive with the Greyhoillld concession.
Mr. Preusse, :Mr. Thornton, Mr. Witt and I negotiated the agreement
with Greyhound which I now recommend. The agreement is that if the ride
is installed as outlined above we will, in the first instance, pay to Greyhound
At The World's Fair one half of all income received by the Fair Corporation
on account of operation of the cable ride. illtimately, however, the Fair
Corporation will get back -- pursuant to the terms of our basic agreement
With Greyhoillld -- 40% of the amount initially paid to Greyhound At The
World's Fair on account of the cable ride operation if Greyhound At The
World's Fair makes a profit.
We expect that Greyhound At The World's Fair will make a profit.
If it does, the net result will be that the final division of money received on
account of the cable ride will be 70% to the Fair and 30% to Greyhound.
I
I recommend that . e
1
be authorized to negotiate and execute an agree-
ment with the Von W(\h C 'oration, or, if necessary, with Cayuga on the
basis outlined in i le' s memorandum and that we be authorized
to execute an amendment t
1
our agreement with Greyhound At The Fair which
will provide for the income from the cable ride as set forth in
this memorandum. \ ... >

Attachment
SC:rg
MMORANDUM
TO, Mr. Robert Moses DATE November 7, 1962
fi'ROMa William Whipple, Jr.
SUBJECT:
In accordance with your instructions I have further investigated cable rides along the
approved route across the International area of the Fair, and now have firm proposals
from (1} Von Roll Iron Works of Switzerland and (2) Cayuga Construction Company
allled with the Pohliq Company of Germany. Both groups .are sol.Uld financ1ally
1
excellent technically
1
and they have practically identical proposals physically.
Negotiations have been carried out in close coordination particularly with Gov. Poletti
and Mr. Constable, also General Potter, Mr. Witt and Mr. Thornton. Gil Clarke bas
approved the layout as regards its aesthetic effect.
Although alternatives are available, the best proposal will provide a double ride,
carrying two lines of cars in each direction, supported on a single steel column.
Each car will carry 4 persons. Passengers will get on at either station and dis-
mount at the other. The ride will take them 112 feet above the main axis of the
Fair, and will last 5 minutes. Fare will be 509. The capacity will be 4800
passengers an hour, probably over 50, 000 for a maximum day, with a total of
probably 15,000,000 for the whole period of the Fair (This is 62% of theoretical
maximum capacity). Von Roll has submitted experience data which indicates such
figures can be reached. This ride promises to be a major attraction for us.
Financially both proposals are excellent. All costs of construction, operation and
maintenance will be advanced by the concessionaire. Net returns to the Fair will
be by percentages of qross returns, summarized as follows:
Best est.

Gross
$5,000,000 -
6,000,000
7,000,000
7,500, 000
Any further returns
Cumulative
Net revenue to World's Fair
Von Roll
CayusJ!
$1, 195, 000 $1,150,000
1, 595,000 1, 650,000
1, 995, 000 2, 250,000
2, 195,000 2, 550,000
40%
60%
continued . , ......
MEMORANDUM
lOa
Mr. Robert Moses
I'ROM, Willi.am Whipple, Jr.
SUSJII!CT
(continued)
oATe:, November 5, 1962
Page No. 2
On the basis of these proposals, the Von Roll ride would net us slightly more revenue
for gross receipts up to $5,000, 000; but if gross receipts rose to $7, 500,000 Cayuga
would pa.y us $350,000 more.
The Von Roll proposal has the additional advantage that Von Roll will definitely make
a major contribution to the organization and construction of a Swiss Pavilion. Governor
Poletti feels that this is sufficiently important that we should give preference to Von
;Roll. He recommends, however, that we try to get a better proposal from Von Roll.
Neither proposal contemplates a down payment; therefore, it seems that Von Roll
should be asked to give a down payment of $100, 000. Other usual legal and financial
provisions will also have to be added.
I am advised that this ride would exceed the scope of cable ride provided for by our
present Greyhound contract and that some settlement must be arrived at with
Greyhound. Stuart Constable and Mr. Preusse have this matter under negotiation.
If agreement with Greyhound proves impracticable, we could fall back on a round
trip ride, which we have a right to do; but we would have to charge 7 5 ~ per person
(average) and our revenues would fall to approximately $1, 000, 000.
I recommend that you authorize finalizing negotiations with Von Roll as above
indicated. However, we should hold open the possibility of switching back to Cayuqa
if Von Roll proves difficult to deal with. Stuart Constable agrees, and if you approve,
he will sign the contract when finalized.
WW/hc
cc: Governor C. Poletti
Mr. Stuart Constable
General W. E. Potter
Mr. Erwin Witt
Mr. John Thornton
.
' .
AGENDA ITEM 9 'C
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 1965 CORPORATION
TO:
ROBERT MOSES DATE: NOVEMBER 51 1962
FROM: STUART CONSTABLE
suB.IECT: STATUS REPORT ON CONCESSIONS - Outside the Lake Area
POST OFFICE
Henry A. Kresse, Regional Real Estate Manager of the Post Office,
is awaiting a decision on participation from Washington. He carmot say
when it will be received.
MEOO PHOTO SUPPLY CORP. (Photographic and Film Supplies)
Agreement sent to Medo, November 1st. Expect to have their
comments by November 9th and a signed agreement by November 19th.
HEARST METROTONE NEWS, INC. (Official World's Fair Motion Picture
Photographer)
Expect signed agreement from Hearst by November 19th.
UNITED PRESS INTERNATIONAL (Official World's Fair Photographer
for Still Photographs)
Counsel will meet with Roy Me.rJ.men of U. P. l for contract nego-
tiations on November 9th. Expect signed agreement from U. P. l by
November 19th.
GREYHOUND AT THE WORLD'S FAffi, INC.
Counsel anticipates we can sign amendment to Concession Agreement
which will contain lease of Exhibit Plot by November 19th.
MOBILE CARE AT THE WORLD'S FAffia INC.
We are in substantial agreement with Mobile Care on terms of
lease for Passenger Station plot. Expect signed ag-reement by Nov. 19th.
THE GREAT BOOK
Attorney for Port Authority approved the agreement. Expect signed
agreement by November 19th.
. .. more ...
---
TO:
.
.
FROM:
SUBJECT:
MEMORANDUM
NEW YORK WORLD'S FAIR 1964 1965 CORPORATION
ROBERT MOSES
STUART CONSTABLE
DATE:
NOVEMBER 5, 1962
STATUS REPORT ON CONCESSIONS- Outside the Lake Area (cont'd)
INTERCONTINENTAL CUISINE, INC.
Agreement submitted for signature October lOth. President and
Vice President returned to Seattle. They expect to be in this office
this week.
MEMORANDUM
TO:
ROBERT MOSES
DATE:
November 5, 1962
FROM: STUART CONSTABLE
suBJEcT: STATUS REPORT - License Agreements
(Estimated Revenue to the Fair less than $100, 000)
CHARMS:
License Agreement with Marchal was signed on October 4.
Advance payment of $25, 000 received by our Licensing Agent.
COOKBOOK:
First draft of Agreement cleared by Fair's attorney. Further
negotiations with Good Housekeeping required. Expect signed agreement
by November 29. Advance payment $16,000.
POSTER STAMPS:
Our Licensing Agent is working with Fran. Miller of Port
Authority for Poster Stamp promotion involving prospective transportation
exhibitors. Expect signed agreement by November 27. Advance payment
$25,000.
PLAYmG CARDS:
License Agreement has been submitted to Standcraft Playing
Card Co. for signature. Expect signed agreement by November 19.
Advance payment $3, 900.
FLASHLIGHT NOVELTY ITEMS:
Our Licensing Agent submitted proposed agreement with
P. R. Mallory & Co. to Fair counsel for approval on November 1st.
Expect signed agreement Noveroer 26. Advance payment $15,000.
BALL POThJT PEN AND MECHANICAL PENCIL:
License Agreement has been submitted to Parker Pen Co.
for signature. Expect signed agreement November 8. Advance pay-
ment $15, 600.
(Continued)
MEMORANDUM
TO Robert Moses DATE: November 5, 1982
P'ROM1 Stuart Constable
euaJECT: Status Report - License Agreements (Continued)
(Estimated Revenue to the Fair less than $100, 000)
- 2 -
PENNANTS:
License Agreement with Lowell Toy Manufacturing Corp. is
being prepared by our Licensin.g Agent. Expect signed agreement
November 29. Advance payment $25, 000.
UNISPHERE REPLICAS:
License Agreement with Topping, Inc. is being prepared by
our Licensing Agent. Expect signed agreement December 3. Advance
payment $10, 000.
FLAGS:
Our Licensing Agent will meet with President of Annin Flag
Co. this week to establish standards for World's Fair flags. Expect
signed contracts for non-exclusive license with three flag manufacturers
by December 31. No advance payment.
-
TO
FROM
SUBJECT:
AGENDA iTEM -9
MEMORANDUM
Robert Moses
Stuart Constable
DA.T
Lincoln Center and Cultural Institutions
November 2, 1962
World's Fair Plans for Executive Committee Meeting
November 13
1
1962
Attached are World's Fair schedules for Lincoln
Center For The Performing Arts and the city's museums
and other cultural institutions.

Attchs.
Rev. 11/2/62
LWCOLN CENTER
NEW YORK STATE THEATER
WORLD'S F .AIR PROGRAM 1964
April 23 - :May 15
May 18 - May 30
June 1 - June 13
JWle 15 - June 27
June 29 - July 4
July 13 - August 29
Auqust 31 - September 12
September 15-
New York City Ballet
Royal Shakespeare Company
Baya.nihan Dancers from
the Philippines
Piccola Scala Opera Company
from Milan
Closed for Richard Rodgers rehearsals.
New York Musical Theater under
Richard Rodgers direction - will
offer revivals of one operetta and
one musical comedy.
Schiller Theater of West Berlin
New York City Ballet
WORLDS FAIR PROGRAM 1965
The following are under negotiation:
-Glyndebourne Opera Co. - Two productions over a two week period.
-Paris Opera Ballet Three weeks.
-Kabuki Theater - Three weeks.
Week of
April20
tbru
May 18
May 18
May 25
thru
June 20
June 22
thru
July 4
July 8
thru
July 18
July 20
thru
.AugUst 15
August 17
thru
Auqust 29
August 31
thru
September 6
September 7
thru
September 12
September 14
thru
September 29
September 28
LINCOLN CENTER
PIDLHARMONIC HALL
WORLD'S FAJR PROGRAM 1964
Rev. 11/2/62
Philharmonic Orchestra: Subscription concerts
and
special concerts - solo, chamber, orchestral
Toho String Orchestra (Japan) and
Rung Hsing Chorus (Nationalist China)
Philharmonic Orchestra: Pops Concerts
tt It 11 II
It II
,,.
Choruses and Orchestras from
the colleges and universities
of the nation
The Bolshoi Violinists
It II II
II II tl
Folk Festival
II tt
II II
Jazz Festival
II II
II II
II
(Hall closed for change of set-up, cleaning, etc. )
Chamber Music Festival
{Heifetz, Primrose, Piatigorsky
1
etc.)
Arre rican Music Festival -
solo, chamber, orchestral
(with the Philharmonic Orche::Jtra)
Philharmonic Orchestra: Subscription concerts
NO SCHEDULE AVAILABLE AS YET FOR 1965.
LINCOLN CENTER
METROPOLITAN OPERA*
WORLD'S F.AJR PROGRAM 1964
The Metropolitan Opera Company will
cancel its annual tour in order to present a three
week season of operas taken from Shakespeare
i. e. , Falstaff, Othello and MacBeth.
*To take place in the present Metropolitan
Opera House.
CULTURAL INSTITUTIONS
WORLD'S FAm EXHIBITS
American Museum C'f Natural History
Spec:t :t,_ Exhibit: World wide population growth.
Opening of Hall of Biology of Invertebrates
Opening of Hall of North American Birds
Opening of Corridor of North American Small Mammals
Opening of Hall of Ocean Life
.Asia House - Special Exhibit - The Arts of Bali
Brooklyn Botanic Gardens
Will produce the Ryoa.nj: Stone Garden from
Kyoto, Japan
Brooklyn Museum
1984 - 17th Century Long Island Dutch Farmhouse
will be reproduced within the museum.
1965- Greater New York Painting Exhibition- to
be a competitive show.
Cooper Union Museum
Various Aspects of Color -
Second Quadrennial Exhibition
Solomon R. Guggenheim Museum
Space-Light-Motion. New techniques in art.
Jewish Museum
A history of Jewish Life In America- a major
photographic exhibit.
Metropolitan Museum
American Art from Colonie.l times to the present -
opening April 10, 1964.
Museum of the American Indian
1. Latin American Exhibit including Mexico,
Central America and South America.
2. Famous Indian specimens.
Museum of Contemporary Crafts
Survey of America's best crafts - opening May 1, 1964.
Museum of Modern Art
Will close for five months and reopen simultaneously
with Fair with three times the present space.
New York Botanical Gardens
The Wonderful World of Plants (tentative title)
exhibit drawn from the Garden's collection.
New York Historical Society
Crystal Palace - opening April 4
1
19 64.
160 years of Collecting American History -
April 30, 1964.
New York Public Library
64 Treasures for the '64 Fair.
New York Zoological Society
The World of Darkness - opening May, 1964.
Nocturnal animals in a new display.
Whitney Museum
"Between the Fai.rs
11
American Art from 1939 to 1964 - opening
June 9, 1964.
AGENDA ITEM 11 a
MEMORANDUM
NEW YORK WORLD
1
S FAIR 1964-1965 CORPORATION
MR. ROBERT t40SES DATE: NOVEMBER 7 I 1962
FROM: SAMUEL I. ROSENMAN
SUBJECT: AUTHORIZATION OF EXECUTIVE TO CONCLUDE A LEASE
WITH ANGUS G. WYNNE, JR. FOR A THEATRE
Angus G. Jr. has proposed leasing 46,000 square
feet ln the Lake Area to construct and operate a musical
comedy theatre, He is willing to pay $8 a square foot flat.
He wishes to operate during the winter months when the Fair
is closed to the public and is willing to pay an additional
$1 a square foot for each three-month period of winter
operation and to reimburse the Fair for all additional
expenses incurred by the Fair to enable him to operate
during such periods.
Authorization is hereby requested to conclude a lease
in the usual form on the above terms with such additions
and modifications as may be approved by the officer of the
Fair Corporation executing such lease on behalf of the Fair
Corporation.
AGENDA ITEM 11 b.
MErWRANDUM
NEvi YORK WORLD'S FAIR 1964-1965 CORPORATION
TO: MR. ROBERT MOSES
DATE: NOVEMBER 7, 1962
FROM: SAMUEL I.
SUBJECT: LAKE AREA STATUS REPORT
1.
2.
4.
6.
8.
Chun - All matters with respect to the lease have
been se led and we were advised by telegram that Chun
King is prepared to sign. Chun King thereafter re-
quested that we walt until December 1st for a final
answer. We have rejected such request.
Boats on the Lake - November 19th has been fixed for
the signing of the agreement.
Wax Museum - We expect to have the lease signed before
the end or this month.
Battleground - U.S.A. - December 4th has been fixed for
the signing of the lease.
Indian Village - The proposed lease is in the hands of
the sponsor's attorneys. A conference on the lease is
scheduled for November 8.
Aerial Ride and Waffle Restaurant - The proposed lease
has been reviewed by the sponsoris attorney. A second
conference on the lease is scheduled for November 8.
Bozo World - Mr. Stone 1s supposed to be preparing plans
showing, In detail, what tne project is to contain.
Theatre - The Fair has received a written proposal from
Wynne, Jr. of the Great Southwest Corporation
to construct and operate a musical comedy theatre in
the Lake Area. The Fair has advised Mr. K,ynne that the
terms of his proposal - $8 a square foot flat rental
for a 46,000 square root area - are generally acceptable.
A proposed lease has been drafted and has been sent to
>'lynne t s attorneys Au thor1za ti on to conclude such
lease is being requested by separate memorandum.
SUBJECT: LAKE AREA STATUS REPORT
PAGE 2
9.
10.
11.
Intercontinental Cu1sineh Inc. - After meeting with
the sponsors, we asked t em to give us a detailed
breakdown by square feet of exactly what will be
included in their project. A prior request resulted
in our receiving information which was not suffi-
ciently detailed for our purposes.
Chinese Junkh American Museum of Corned! - We have
nothing turt er to report on these pro ects.
Amphitheatre - An amendment to the lease has been
prepared with respect to financing the construction
of a roof. Subject to the Amphitheatre obtaining the
necessary approvals and subject to the work being
substantially completed by April 1, 1964, the Fair
will allow the sponsor to deduct from the rent a sum
equal to one-third of the cost of the roof (the spon-
sor and the City of New York the other two-
thirds) but not in excess of as the Fair's
contribution to the construction of the roof.
TO:
I"ROMr
AGENDA ITEMl2 a!
MEMORANDUM
Mr. Robert Moses
DATE
November 7,1962
William Whipple, Jr.
Unisphere Foundation
Attached is the Title Sheeti>r the Unisphere Foundation as
submitted by Clarke & Rapuano along with the Engineer's
of $110, 000. which is within the approved budget.
This work will have to be closely coordinated With the work
which will have to be done by D. Fortunato, Inc. , low bidder
for Contract No. Q-99-661, Permanent Park Pools. It is
anticipa.ted that the City will award this contract in the near
future. In that event, Clarke & Rapuano have recommended
that we negotiate with D. Fortunato, Inc. to perform this work.
In the event that we are unable to agree-
ment with D. Fortunato, Inc. , it is r solicit
a selected set of bidders as e C & Rapuano
proposal. \J
Your approval. is recommended.
WW/WEG/mc
Att.
c:u.t:,:,P..; o t..L\ilt.;
.. c:
ll.4\.i.flli L >.lAt .I.J
WI .'.
r:A:!'!' ;;. I"';)
ft.H.'t1 ... ::\l)
t.
J05i!PH f 31
1
-H:"L\;o....C
D,WI!:> J. 0 !!ltEl'
H1t.kit"t
KSN,T.'rH F S!cr-.t.fl
III.MlrOII.D"" CRHNE
'<lllkTECOIINI
PAI.'ID ! CAIU;.Tt<
DONALD C HUCi'h
J "'J\'-.:2
"'NEH
General Willlam Whipple, Jr. ,
Chief Eupuer
:. i Livi () R i. D C :. A R K :.; .vfiCHAtl. RAPUAi-.JG
':...
.. " ' 'C
November 5, 1962
New York World
1
a Fair 1964-1965 Corporation
Fluabl ng Meadow Park
Fluahing 52, New York
Dear General Whipple:
New York World
1
s Fair
Unisphere Foundation
We are sending yo11 herewith, for yo11r review, fo11r ( 4) a eta of
five (5) prints of final plana, and eight (8) seta of specifications for Contract
No .. 13. 1-6201, the constr11cti.on o1 the Unisphere foundation. The oripraal
tracing of the cover sheet is enclosed for the approval and signat11re of those
concerned.
The Engineer's Estimate of Coat for this contract il $110,000.
In order to avoid interference between two contractors carrying on
heavy conatruction operations in the same restricted area, we recommeDd that
you negotiate an agreement for the constr11ction of this foundation with
D. J'ortuDato, Inc., the low bidder for Contract No. Q-99-661 Park
Pooll), auwning, of course, that this firm is awarded the contract by the City.
In the event that you are unable to reach an agreement with D. Fortunato,
Inc., we suggest incl11ding the following list of contractors in the invitation to bidclera:
Corbetto Construction, Inc., New York, N. Y,
Slattery Contracting Co. Inc., Maspeth, New York
Tully and De Napoli, Inc., Corona, New York
Gall Contracting Co. Inc., Fl11ahing New York
Horn Construction Co. Inc., Merrick, Long Island, N.Y.
M. Parisi and Son, Inc., Maspeth, New York
Gceral William Whipple, Jr.
-z-
November 5,
We 1hall be pleased to have your comments and any suggestiozu for
modification in plan or specification in which case we hall diecuu delira-
ble chu.aea with you.
Yours very truly,
and -
\. .--;----

Gilmore D. Clarke
Letter in duplicate
TO:
FROM:
SUBJECT:
AGENDA ITEM 12(b 1)
MEMORANDUM
ROBERT MOSES
DATE:
November 5, 1 9 6 ~
General Potter
The Fair Col1 oration's standar form of agreement with parti-
cipants, both dom tic and foreign provides that preliminary plans
for participant's bfldings are to e filed no later than October 1, 1962,
and that definitive 1working dra gs must be furnished to the Fair
Corporation no latfer than J ary 1, 1963. Both the standard form of
industrial lease, fm.d the r s and regulations further provide that if
any participant ies such ans later than January 1, 1963, the Fair
Corporation may, in its cretion, accept such filing upon a showing
that participant co plete his building in time for the opening of
the Fair. In sue c s, it is provided that participant will be charged
an additions,\ 5 %) per cent of the fee for examination of plans.
The Engineering Department has received many requests from
exhibitors requesting an extension of time in which to flle their plans.
In considering such requests, it is desirable that a uniform and fair
procedure be followed in all cases. The criteria for granting such
extensions, of course, will continue to be whether the participant will
be able to complete his building in time for the opening of the Fair.
Accordingly, I recommend that paragraph (f) of Article 2 of Part 1 of
rules and regulations be amended to read as follows:
"Each participant shall furnish the Fair Corporation
with the definitive working drawings, details and complete
specifications of his building or structure no later than
January 1, 1963 or the date specified in the participant's
agreement with the Fair Corporation. If, however, the
participant is unable to comply with such requirement, the
participant may, fifteen days prior to January 1, 1963 or
the date specified in participant's agreement with the Fair
Corporation, apply to the Fair Corporation for an extension
of time in which to furnish such definitive working drawings,
details and complete specifications. No such extension will
be granted except for cause satisfactory to the Fair Corpora-
tion and upon a demonstration to the satisfaction of the Fair
Corporation that the work to be done will be completed in
time for the opening of the Fair. In the event the participant
furnishes the :F'air Corporation with the definitive working
drawings, details and complete specifications later than
contd.
ROBERT MOSES -2- November 5, 1982
January 1, 1963,or the date specified in participant's
agreement with the Fair Corporation, or the date specified
by the Fair Corporation in granting any extension, the
Fair Corporation may, in its discretion, accept such filing
upon a showing by the participant that the work to be done
by him or on his behalf can be completed in time for the
opening of the Fair. In such event, however, the fee
charged for examination of such defihitive working drawings
shall be increased by

It is further recommended that Chief Engineer under my
overall supervision, with the concurrence of the Vice President or
Departmental head concerned, be given the responsibility to deter-
mine whether a particular exhibitor should be given an extension of
time. with respect to both preliminary plans, definitive working
drawings., details and complete sperifications.
I& JL----
u
(J-J
LV
-
TO
FROM
SUBJECT
AGENDA ITEM 12(b 2)
MEMORANDUM
Jvi.R. MOSES
DATE
November 8, 1982/
General Potter
J
Coordination of Construction
In order to help insure the expeditious completion of
construction at the Fair site, and to insure that construction
work by any particular Fair participant does not overlap or
interfere with construction work being done by another
participant or the Fair Corporation itself, it will be necessary
for the Fair Corporation to exercise general supervisory
control and coordination over construction work at the Fair
site. You have previously approved the general concept that
an addition to the Fair Corporation's .regulations giving the
Fair Corporation authority to exercise such supervisory
control and coordination would be appropriate. Accordingly,
I recommend the addition of a new Article XXVI of the Fair
Corporation's GeneralRegulations as follows:
XXVI OF GENERAL REGULATIONS
CONTROL OF CONSTRUCTION AT THE FAIR SITE
Construction work at the Fair site shall be subject to such
general supervisory control and coordination by the Fair Corpora-
tion as the Fair Corporation may deem necessary and appropriate.
Such supervision and control by the Fair Corporation will be exer-
cised generally byrepresentatives of the Fair Corporation's
Engineering Department, and may extend among other things to
matters such as excavations relating to or touching upon paving
and curbing, interference or destruction of trees on the Fair
site, pile driving or other operations at night, ground cover or
other installations not on the participant's premises, excavation
or depositing of fill or other excess materials on property other
than the participant's premises, and relocation of installed street
light standards or other Fair Corporation construction. Upon
request by the Fair Corporation or its representatives, the
participarLt shall furnish, or cause his engineers and contractors
to furnish, complete and accurate information concerning
participant's actual or projected construction operations.
The supervisory control and cocrdination contemplated by
such proposed regulation will be exercised by the Chief Engineer's
Office under my supervision. ~
AGENDA ITEM 12 c
MEMORANDUM
TO: Mr. Robert Moses DATE November 7, 1962
FROM: William Whipple, Jr.
SU8JIECT:
Your approval is requested of the following report for presentation to the
Executive Committee.
CONSTRUCT.I:ON- DESIGN AND WORLD'S FAIR CONTRACTS
Design work is continuing about as scheduled, but more time than anticipated
has been required to finalize certain contracts passing through city administrative
channels, particularly the entrance building and Kissena corridor grading. Good
'progress is being made on design for pools and fountains and street lighting. A
technical model has been constructed of the pumps, piping, wiring and lights of. the
pool of industry, in order that prospective bidders may understand this wmsual and
complex design. A model has also been erected of the street lighting standards,
luminaire, and accompanying loudspeaker. Design is nearing completion for the
balance of the paving in the main exhibit area, and for the parking fields at Flushing
airport and Meadow Lake. Good progress is being made on the designs for the
parking area and utilities for the Flushlng Bay Marina.
Electrical and telephone service is now available for exhibitor construction
at all parts of the main exhibit area. Necessary for cross-overs are being
rapidly placed under the low tension electrical contract; and paved roads should be
available reasonably close to all exhibitors in the main exhibit area by the onset of
winter weather.
The Security Building has been closed in; and work continues satisfactorily
on the Press Building and three other maintenance buildings. Two of the less
important service buildings are delayed by necessary coordination with the highway
contract at the VanWyck- L. I. Expressway interchange. This same highway
contract also affects other work which is now being started in the Lake Area.
Satisfactory arrangements for coordination with this contractor are being worked
out with assistance of the Triboro Bridge Authority. A contract bas been awarded
for construction of entrance ticket booths and gate houses. Grading and fi1l.inq
operations are in progress in the lllth Street Bus Terminal Area.
conti.rl.ued ..
...
MEMORANDUM
NEW YORK WORLos FAIR 1964-1965 CORPORATION
TO Mr. Robert Moses DATE:
November 7, 1962
Page No. 2
FRoM, William Whipple, Jr.
SUBJECT: (COntinued)
EXEIBITORS DESIGN AND CONSTRUCTION
Exhibitors' Advisory :Memoranda have been issued covering (a) noise levels
after reqular working hours, and (b) warning of the potential danger to construction
operations constituted by high tension cables which are now activated.
Seventeen of our largest exhibitors are now actively engaged in construction
a.nd a number of additional jobs will be started this month. Major steel work on the
Ford exhibit is the most spectacular item under way, but General Motors and
General Electric have made major progress with walls and steel, Port Authority has
also started steel work,and Kodak has a complete building slab in place.
On 30 October the first job meeting was held with contractors, architects
and field representatives of those exhibitors who have started work or are just about
to. This meeting proved useful in getting construction operations under way smootllly
and rapidly.
The labor force increased substantially in October. World's Fair and
Park Department contracts employ 348, and 508 are engaged on exhibitor's contracts.
WW/hc
Att.
The latest list of estimated starting dates for exhibitors is attached.
November 7, 1982
STATUS OF EXHIBITOR CONSTRUCTION
EXIDBITOR
Alabama
Bell System (AT&T)
Better Li vlng Building
Christian Science Exhibit
Chrysler Corporation
Coca-Cola Company
Continental Insurance Co., The
E. L duPont de Nemours & Co.
Eastman Kodak Company
Electric Power & Light Exhibit
Festival of Gas
Florida
Ford Motor Company
General Electric Company
General Motors Corporation
Greyhound at the World's Fair, Inc.
Hawaii
International Business Machines
Maryland
National Cash Register Company
New Jersey Tercentenary Commission
New York State Exhibit
Pa.vilion of American Interiors
Port Authority Heliport & Exhibit Bldg.
Protestant Center
Puerto Rico, Commonwealth of
Project
1
64
Simmons Beautyrest Center
Sinclair Dino Land
Transportation and Travel Pavilion
Travelers Insurance Exhibit
United States Rubber
United States Pavilion
World of Food
Vatican City
Johnson, S. C. & Son
ESTIMATED
CONSTRUCTION START
December 1962
Started
November 1962
December 1962
December 1962
Started
November 1962
Started
Started
Started
started
December 1962
Started
Started
Started
November 1962
December 1962
Started
November 1962
November 1962
November 1962
Started
Started
Started
November 1962
December 1962
November 1962
Started
Started
Started
Started
November 1962
November 1962
November 1962
November 1962
November 1962
AGENDA ITEM 13 a
MEMORANDUM
NEW YORK WORLD'S FAIR 19641965 CORPORATION
TO: MR. MOSES DATE NOVEMBER 5, 1962
FROM: JAMES A. DAWSON
SUBJECT: EXH!BITORS' CONSTRUCTION CONFERENCE
1. Attendance - (See attached tabulation)
2. Assessment of Results
- Purpose achieved; Exhibitors made aware of urgent necessity for accel-
erated progress.
~ Questionnaires - (sample attached}
Questionnaires were turned in by only 20 (17 - International-3- State)
out of 62 exhibitors participating.
Of the 17 International exhibitors' questionnaires, only 7 -(China,
India, Indonesia, Japan, Korea, Sierra Leone, and Venezuela) were filled
out with any degree of complateness, and established realistic construction
schedules. Remaining questionnaires - (Belgium, Bolivia, Dominican Republic,
Ireland, Malaya, Mexico, Peru, Spain, Sudan and Turkey) presented little or
no information.
Of the 3 State Exhibitor questionnaires, only 1 (West Virginia) established
a realistic construction schedule. Remaining questionnaires (Delaware and
Florida) gave only information previously known.
While the immediate results of the conference as indicated above were
disappointing, they have identified the exhibitors on whom additional pressure
must be brought and hence have facilitated our task.
4. Action
- Where International exhi biters have not yet signed contracts or
selected a foreign architect, pressure must be applied by the International
staff with assistance, as requested, from the Chief Expediter. Where foreign
architects have been selected, initiative for ensuring accelerated progress
passes to the Chief Expediter.
(Note: At meeting of International staff and Chief Expediter, on
October 31st specific actions to be taken with respect to each
exhibitor were determined. These actions are now in progress.)
--Action similar to above is under way for State Exhibitors --
The Industrial and Transportation exhibitors (R. C. A. and S. K. F. Indus-
tries, Inc.) have only recently signed up. If progress does not appear satis-
factory over the next few weeks, expediting action will be taken.
International
State
Industrial and
Transportation
TOTALS
EXHIBITORS' CONSTRUCTION CONFERENCE
OCTOBER 22-23, 1962
A T T E ~ T D A N C E
No. of Exhibitors Exhibitors Exhibitors Total no. Exhibitors
invited sending sending of repres- turninq in
representa- architects entatives questionnaires
tives or engrs.
(incl. in
col. 2)
(1) (2) (3) ( 4)
56 46 21 101
23 14 14 42
2 2 1 7
81 62 36 150
Table reflects the attendance the first day of the confer-
ence, attendance on the second day was about 1/2 of the
above, and generally comprised architect or engineer
representatives to whom the technical and procedural
matters discussed in the panels would be meaningful.
(5)
17
3
0
20
NE:W Y. ORK WORLD'S .FAIR 1964-19t$5 CORPORATION
E ... \:BIBIT()RS COhSTRUCTION CONFERENCE
OCTOBER 22- 23, 1962
QUESTIONNAIR;_E
1. Name of Exhibitor
2. Area of site {sq. ft. )
3. Type of Structure
Note: General description to include sq. ft.
of site occupied; Basement; No. of stories;
Framin'J (\Vood-steel-conr:rete); Foundation
(Piles - slab on grade) ; Power Load
4. Total Budget Divided:
a. Construction (and demolition}
b. Exhibit
c. Operation and }./Iaintenance
.
5. Source of 'Financing
B. Date Construction Funds available in the United States
7. Architect/Engineer selected (name and address)
a. National
b. Cnited States
8. Date Preliminary Plans submitted
9. Contractor (name and address)
10. Starting date of construction
11. Completion date of construction
12. Completion date of entire exhibit
Name of Exhibitor IDling out question-
naire
Title
1.
2.
3.
4.
5.
6.
7.
a.
9.
10.
11.
12.
AGENDA'ITEM14'c:
N.Y. WORLD'S FAffi 1964-1965 CORPORATION ~ /
EXECUTIVE COMMITTEE MEETING
November 13, 1962
Status of Park Department Construction Contracts
Basic Roads & Utilities
Estimated Completion 87%
Electrical & Communication Conduits
Tide Gate & Dam
Relocate Queens Botanical Gardens
Tree Planting - 1st Phase
Roosevelt Avenue Parking Field
Parking field completed and in use.
1RT - LIRR Overpass
lawrence Street Overpass
Tree Planting - 2nd Phase
Ground Cover Planting & Seeding:
Second Stage Roads & Utilities
Contractor directed to start work October 18,
Two Wells in Lake Area
Lake Area Development
1962
City Share
$3,098,295
736,090
144,940
296,889
111,635
396,440
2, 179,387
138,039
195,615
559,828
117,830
279,484
ANDREWS S. CLARK, INC.
N.Y. WORLD'S FAIR 1964-1965 CORPORATION
EXECUTIVE COMMI'ITEE MEETING
November 13, 1962
Status of Park Department Construction Contracts
City Share
13. Permanent Park Pools $2,357,282
Bids opened Oct. 29 with low bidder 13%
under Engineer's Estimate.
14. Second Stage Electrical & Communication Systems 1, 766,860
15. Additional Planting 136, 152
Contractor directed to start work Nov. 5, 1962
16. Pedestrian Overpass Entrance Building 729,978
Bids opened Oct. 22 with one of the four contracts
bid over Engineer's Estimate. Additional appropriation
due for approval Nov. 21, 1962.
17. Alterations to Sewage Pumping Stations 30,350
Contract to be approved at Board of Estimate
meeting of Nov. 21, 1962.
18. Botanical Gardens Administration Building 176,231
19. Development of Arboretum Area 297, 000
Contract plans referred to Budget Director
at Board of Estimate meeting of Oct. 11;
approval expected at meeting of Nov. 21, 1962.
'TOTAL $13,748,325
TRIBOROUGH BRIDGE AND TUNNEL AUTH\'\RITY
TRIBOROUGH STATION. BOX 35
N E W Y 0 R K 3 5. N. Y.
TELEPHONE TRAF"ALGAR 69700
MEMBERS:
ROBE H MOSES. CHAIR.,AN
COPY
GEORGE E. SPARGO
GENERAL MANAGER
G E O ~ GE V. Me LAUGHLIN, VICE CHAIRMAN
WILL' AM J. TRACY, VICE CHAIRMAN
November 2, 1962
MEMORANDUM TO COMMISSIONER MOSES
FROM ARTHUR S. HODGKISS
Attached is the latest progress report on arterial highway construc-
tion in the vicinity of the World's Fair.
Please note John O'Neill's comments on Contract 2- Grand Central
Parkway, Northern Boulevard to Kew Gardens Interchange- Merritt-Mt. Vernon,
and Contract 15 - Flushing River Bridge - Ottaviano.
Other contracts behind schedule are Contract 16 - Whitestone Express-
way- Tully & DiNapoli; Contract 3 -Grand Central Parkway, Kew Gardens
Interchange to 150th Street- Tully & DiNapoli; and Contract 11 -VanWyck
Expressway-Long Island Expressway Interchange - Johnson, Drake & Piper.
Copies of the report were sent to the following:
Hon .. Nelson A. Rockefeller
Hon. Paul R. Screvane
Hon. Edward F. Cavanagh, Jr.
Hon. John T. Clancy
Hon. J. Burch McMorran
Mr. E. Burton Hughes
Mr. Austin M. Sarr
Mr. Charles F. Preusse
W.tr. John V. Thornton
Mr. Lou Crandall
Mr. Austin J. To bin
Mr. Guy Tozzoli
Mr. William J. Donoghue
Mr. Richard C. Guthridge
Mr. W. Earle Andrews
Mr. John F. Lucey
Mr. Sidney M. Shapiro
Mr. James M. Slattery
Mr. Edward A. Tully
Mr. Robert Bayard
Mr. Thomas J. Deegan, Jr.
Hon. Ralph J. Bunche
Hon. James J. Delaney
Mr. Bernard F. Gimbel
Mr. Wallace K. Harrison
Mrs. Albert D. Lasker
Mr. Arthur H. Motley
Hon. Richard c. Patterson, Jr.
Mr. William E. Robinson
Hon. Samuel I. Rosenman
Gen. William Whipple, Jr.
Gen. William Potter
Gen. Harry E. Meyers
Mr. Constable
Menorandum to
Commissioner Moses
ASH:F
Attachment
Hon. Charles Poletti
Mr. William Berns
Mr o Il/artin Stone
Mr. Spargo
Mr. Vermaelen
Mr. Caplan
-2- November 2, 1962
Mr. Lewis
Mr. Scham
Mr. Curran
Mr. Kaveny
Mr. Gray
Mr. Barry
/s/ ARTHURS. HODGKISS
Arthur s. Hodgkiss
Assistant General Manager
COPY
November 1, 1962
MEMORANDUM TO ARTHUR S. HODGKISS
FROM JOHN T. O'NEILL
SUBJECT: Progress R.eport on Arterial Highway Construction
in _vicini tv of llvorld' s Fair
No substantial improvement in progress has been made since
the last report. Several progress schedules have been revised to
"theoretically
11
bring the contracts up to schedule.
Contract No. 2 (Merritt-Mt. Vernon) is already falling behind
the new revised schedule. More significant however is the fact that
the service road bridges and the interchange ramps at the Long Island
Expressway are not being accelerated to insure their being ready for
traffic this year. The contractor has informally promised the Fair
that the Fair bridge across the Long Island Expressway will be
completed by January 1, 1963. Both of these endeavors are extremely
dubious at the present rate of progress.
Contract No. 15 (Ottaviano) requires that the new Flushing
River bridge be open for traffic by January 31, 1963. Failure to do so
can result in the two adjoining contracts being delayed. This contract
is over three months behind schedule. It appears that the contractor is
ignoring critical directions by the engineer and the State to increase
working forces, submit plans for winter concrete operations and expedite
steel erection.
(sgd.) .JOHN T. O'NEILL
Attachments
No. 1
No. 2
No. 3
No. 4
No. 5
No. 6
No. 7
No. 8
No. 9
November 1, 1962
Arterial Highway Construction Progress in Vicinity
of World's Fair
Refer to map for contract locations.
On time. Grading, paving eastbound roadway. Paving 94th Street
bridge. Installing sewers and water in Astoria Boulevard.
Slightly behind revised schedule. Paving ramps in Long Island
Expressway interchange. Working on Long Island Rail Road,
Roosevelt Avenue and Long Island Expressway bridges,
Two months behind schedule. Constructing walls and Main Street
bridge. Steel for temporary Union Turnpike bridge is delayed.
Completed.
On time. Concreting bridges and walls.
On time. Grading, drainage and paving eastbound roadway,
Pouring abutments of Utopia Parkway bridge. Erecting deck
forms at 188th Street bridge. Installing curbs and lighting on
parkway.
Unfavorable soil conditions have been encotmtered in the area
between 172nd Street and Utopia Parkway. Corrective measures
are being studied and there may be delay here.
Constructing sewer in Utopia Parkway.
Contractor has revised schedule to meet current status. Drainage,
grading. Concreting columns and caps, erecting steel for viaducts.
Completed.
No. 10
No. 11
No .. 12
No. 13
No. 14
No. 15
No. 16
No. 17
-2-
On time. Driving piles and placing concrete for drainage, Park
service road bridge, Jewel Avenue bridge and structure at grade
at Jewel Avenue.
Three months behind schedule. Driving piles, concreting and
erecting cofferdams and steel for viaducts. Driving piles and
setting pipe for drainage in north service roads.
On time. Driving piles, concreting piers and placing prestressed
beams for viaducts. Drainage. Unloading structural steel.
On time. Grading. Driving piles for Jewel Avenue bridge.
On time. Drainage, grading, paving. Erecting stPd and pouring
concrete on viaducts.
Three months behind schedule. Forming decks on viaducts. Steel
and prestressed concrete beams delayed.
Two months behind schedule. Excavating and pouring footings for
14th Avenue bridge and walls. Pouring wall at 20th Avenue bridge.
Drainage. Paving expressway. Grading west service road.
On time. Paving at Grand Central Parkway and on streets. Pouring
declm on four-level bridge.
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TO,
P'..OM,
MEMORANDUM
Mr. Robert Moses
Bill Berns
DATE
November 7, 1962
Communications and Public Relations Status Report
AGENDA ITEM 16' a
(Consultants Thomas Deegan. William Donoghue, J. Walter Thompson)
1. Progress Ree>rt
Publication date ..... january 24, 1963. Copy deadline November 15th. The theme
of this Progress Report will be an invitation to the public to come to the Fair.
2. Fair News
Issue No. 6 published November 13th.
3. Promotion Meetings
Meetings have been held with rail. air, bus and shipping carriers. Work has
begun on mutual promotion, package tours, advance ticket sales.
4. United States Travel Service
A meeting was held on October 22nd, at the Fair with the USTS representative
assigned to work on the Fair promotion throughout the Wlrld. USTS' nine
overseas offices will be Fair information centers; USTS will distribute Fair
posters overseas; USTS will distribute Fair film and literature.
5. Groundbreakings
Communications Department coordinated press activities for johnson's Wax,
October 16th; F. & M. Schaefer Brewing Company, October 18th; Transportation
and Travel, October 11th; Vatican, October 31st; Hawaii, November 1st;
Protestant Center, November 11th.
6. Vatican Groundbreaking
All news media covered. Burovision broadcast event to potential audience of
150 million throughout Europe. Groundbreaking folder of event will be distributed
to 23, 000 Catholic clergy throughout the United States.
Mr. Robert Moses
- 2 -
November 7, 1962
7. Magazine Contact
Top editors of This Week, Esquire, Saturday Evening Post, Town and Country,
have been briefed at the Fair. They are now planning their preMopening
stories on the Fair.
8. European Broadcasting Union
Representatives of the EBU were briefed at the Fair on October 28th. They
pledged the full cooperation of Eurovision the European television network.
9. Displays
Disneyland: -Installation, December 1st.
Daily News Building: -Changed monthly, will continue through Fair.
TimeLife Building: -Plans being made for three-month display, in main lobby,
summer of 1963.
10. Materials
The Fair will have posters, information folders, Unisphere models, window
displays, and slides available for use by exhibitors, airlines, and others, on
a cost basis, by the end of November.
11. Exhibitor Public Relations Representatives
The third meeting of this group will be held at the Fair November 15th, at
which time several exhibitors will reveal their promotion and advertising
plans for the coming year.
12. Graphic Standards Booklet
A Graphic Standards Booklet, stating the approved Fair-U.S. Steel policy of
depicting the Unisphere and the Unisphere symbol, will be published November 30th.
13. Fair Standards
A Fair Advertising Code, Public Relations Code, and Broadcasting Code, is being
drafted, with the cooperation of all exhibitors.
14. Fair Preview Day - M April 22, 1963
Development of plans for World's Fair Preview Day are being prepared by
Communications Department, which will work closely with the Operations
Department in execution.

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