SPEAKING TO INFORM

Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

Informative Speech
Informative speech: A speech designed
to convey knowledge and understanding

Describe an object
Show how something works
Report on an event
Explain a concept

Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

Criteria for Informative Speech

Is the information communicated
accurately?
Is the information communicated clearly?
Is the information made meaningful and
interesting to the audience?
Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

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Four Kinds of
Informative Speech
1. Speech about
objects

Describing people,
things or animals
Eg: To inform my
audience what to look
for when buying a
DSLR camera

Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

2. Speech about
processes

Explain how
something works, is
made or done
Eg: To inform my
audience how to cook
maggi me

Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

3. Speech about events

Talking about an
occurrence/s
Eg: To inform my
audience about
Faizal Tahirs concert

Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

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4. Speech about concepts

Concepts are beliefs,

theories, ideas or
principles
Eg: To inform my
audience about the
basic principles of
marketing

Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

Guidelines for Informative Speech

Dont overestimate
what the audience
knows

Lead the listeners

step by step without
any shortcuts
Be sure to explain
thoroughly

Relate the subject

directly to the
audience

Choose a topic that

keeps the audience
interested
Get them involved in
the speech

Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

Dont be too technical

technical means the

subject is too
specialized
the language used
may also be too
technical

Avoid abstractions

a speech is not a
novel with too many
abstract (vague)
expressions
use description,
comparison and
contrast to avoid
abstractions

Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

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Personalize your
ideas

personal illustrations
enliven a speech
try to personalize the
ideas and dramatize
them in human terms
maybe include your
own personal
experience
Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

10

SELECTING A TOPIC AND

PURPOSE
Topic: the subject of a speech
Two categories:

topics you know a lot about

topics you want to know more about

Brainstorming procedures:

personal inventory
reference search
internet search
Nazatul Shahreen Zainal Abidin, APB, UiTM Kelantan

11

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