2012 09

ARO / comScore
ARO / comScore .........................3

IX Survey
..............10
....................................22
Olympics boosts opinion of BBC, Royal Family
and London......................................................................29
Irish Sports Council release their activity
report.........................................................................33

2012 08 .........37

ARO/MMX -

20128

AROcomScore Media Metrix

20128

8
1: 20128

:comScore Media Metrix; Aug 2012

59%:41%64%:36%

26%25-34
3435

2:

:comScore Media Metrix; Aug 2012

3:

:comScore Media Metrix; Aug 2012

comScore MMX
82
839.5%29%75%
36%8

4:

:comScore Media Metrix; Aug 2011-Aug 2012

5: ()

:comScore Media Metrix; Aug 2011-Aug 2012

6:

:comScore Media Metrix; Aug 2011-Aug 2012

2012821
1/325-3442%

7:

:comScore Media Metrix; Aug 2012

8:

:comScore Media Metrix; July 2012

2012
comScore
(728)60%
1/3

: comScore Data Mine; Aug 2012

1/3

: comScore Data Mine; Aug 2012

comScore at the Games:

1. 20126430London2012.org(6.2%)
(12.2)
2. 2012666523%
3. 2012628

1.

20128comScore Media Metrix

2.

59%:41%

35

3.

82
9%75%36%

4.

21
1/325-3442%

5.

6.

7.

comScore
(728)60%
1/3

8.

IX -

2012
9 21 9 24
2,364

16%~19%


67% 60% 40%

20%
20%

59.7%

48.9%

66.9%

39.6%

17.7%

20.3%

13.2%

20.7%

12.2%

21.5%

14.8%

12.2%

15.0%

11.2%

15.3%

10.6%

12.4%

12.8%

11.1%

10.9%

7.4%

6.5%

6.7%

3.4%
Sep 2012

30
35 30~34
58%

19

58.8%

36.0%

20-24

55.8%

41.9%

25-29

53.9%

46.6%

30-34

57.5%

58.2%

35-39

52.5%

62.5%

40

52.1%

63.4%

10

10

 1 information

72%

2 team support

71%

 3 technical knowledge

67%

4 entertainment

62%

 5 fanship

62%

6 escape

55%

 7 pass time

54%

8 content

52%

 9 interpersonal communication

40%

10 economic

29%

 55%
Yahoo!ESPNSTAR
Hinet

60%
55%

50%
(29%)
(34%)(35%)

60.3%

55.0%

55.0%

54.7%

53.3%

52.9%

52.7%

52.7%

51.9%

48.6%

48.2%

48.1%

38.7%

()

38.7%

38.7%

38.1%

35.4%

34.1%

29.1%
Sep 2012

(IX Survey )

15

2012/09/21~2012/09/24

N=2,364 95% 2.02%

1,270

53.7%

1,094

46.3%

19

114

4.8%

20-24

351

14.8%

25-29

453

19.2%

30-34

579

24.5%

35-39

339

14.3%

40

528

22.3%

1,184

50.1%

503

21.3%

677

28.6%

Sep 2012
Base N=2,364

2012 09

(IX Survey )

2012/07/30~2012/08/14

10,745

2012 08 07 30
08 14 10.745
10%

2012

2012
Live (15.6%)

(12.5%)
(8.3%)
Live (5.7%)

Live (16.2%)

(10.7%)
(6.2%)
Live (3.4%)

Live

5.7%

3.4%

()

8.3%

6.2%

Live

15.6%

16.2%

()

12.5%

10.7%

34.5%

31.2%

23.4%

32.3%

10%

2012

24.0% 19.5%

20~29
30~34
2012

/
()(31.4%)()
(29.5%)(17.5%)
()(28.5%)()(25.9%)
()(17.6%)

()(25.2%)(
)(22.5%)

17.5%

15.4%

8.4%

()

31.4%

28.5%

22.5%

()

13.3%

14.9%

10.1%

()

12.0%

17.6%

11.1%

()

8.1%

12.0%

7.0%

()

29.5%

25.9%

25.2%

43.0%

38.4%

48.8%

 2012

2012
(89.5%) 86.2%
(81.3%)

8.9%

5.7%

4.1%

30.2%

23.2%

23.7%

50.4%

57.2%

53.5%

7.2%

9.6%

14.1%

2.8%

3.6%

3.6%

0.5%

0.7%

1.0%

4.3

4.2

4.1

6 (4.3 )(4.2 )
(4.1 )

Olympics boosts opinion of BBC, Royal Family and London


Ipsos
BBC81%
BBC 70%
74%
Boris
Johnson 61% 57%
David Cameron 43%
Johnson
80% Cameron 69%
NHS(Great Ormond Street Hospital)
39% NHS
(48%) NHS

83%
73%65%
57%
Johnson

69%58%
55%
47%
(66%)(58%)
Sebastian Coe(55%)(24%) Cameron
2% Johnson (12%)

(13%)

(10%)

(6%)

Ken Livingstone (3%)

(3%)


http://www.ipsos-mori.com/researchpublications/researcharchive/3029/Olymp
ics-boosts-opinion-of-BBC-Royal-Family-and-London.aspx

Irish Sports Council release their activity report


2012 7 11 16

1.

2011 8,749

2.

3.

2009 34% 2011 46%

4.

5.

6.

7.

7% 15%

() 2008

()(
)Meet & Train programmes An Post Cycle
Series

2011 17%
2009 7%

()(2011 47
1% 2009 14 )

()

http://corkrunning.blogspot.tw/2012/07/irish-sports-council-release-their.html

2012 8

2012 8

//

Instacart

Amazon Lockers

The Rumpus 2,300

Google

Google Android App

MotherKnows iPhone

18.7

Cards

NuanceCommunications 8 Siri Nina

9 4
VMWare

Lost Kidz

Lost Kidz App Stephen Fern 25

App

mor.sl

mor.sl

30 3 1
3

iOS 6 YouTube

iOS 6 YouTube

Square

Square StarbucksSquare
7

Totsy 2350

PG

PG

Q2 15

comScore 2 432 15
7 10Amazon.com eBay 2

Adobe FlashHTML5

Youtube

FB Growth Team

Facebook Growth Team FB

Facebook

10 360

Ovum 15

Ovum 15 2017
225

PayPal Discover Square

Discover PayPal
PayPal 7

HP 2.7

HP 4000

1/6
5

E-mail

Gartner PC

4,500

APP

Facebook 8.7% 8,309

Facebook SEC 9.55 8.7%

8,309 Fcebook 4.8%
2.4%1.5%

FB

Facebook Facebook
2 3500 Facebook

85

IDC iOS Android 2

85

AC Youtube

AC 360Music360
Youtube

comScoreFacebook Yahoo

comScore Facebook

Andriod 64%

52.7% 2

8
2


(ARO Panel)
NetRoverTMAccess Rating Online (ARO
)
(Internet Audience Measurement)
2011 comScore ARO
comScore

IX Survey panel
CyberPanel-Taiwan IX Survey

ARO / comScore Survey

[]
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TEL 02-33222882