MANAGEMENT

Table 1: Descriptions of the ten Living Standards Measurement (LSM) groups1

LSM Groups* LSM 1 (10.5%) Demographics** Media General

Female16-24, 50+ years old Up to some primary education Rural Traditional hut R777 per month income 16-24 years old Up to primary school complete Rural R885 per month

Radio below but strongest medium African Language Services (ALS)

Minimal access to services Minimal ownership of durables, except radio Activities: Gardening

LSM 2 (14.0%)

Radio: ALS

Water on plot Minimal ownership of durables, except radio and stove Activities: Gardening Electricity, water on plot Minimal ownership of durables, except radio set and stove Activities: Minimal Electricity, water on plot, flush toilet TV set, hi-fi/radio set, stove, fridge Activities: Stokvel meetings, lottery tickets

LSM 3 (14.3%)

16-49 years old Radio: ALS, Radio BOP Up to some high school education TV: SABC1 Rural Outdoor R1 107 per month income 16-34 years old Schooling up to some high school Urban R1 523 per month income 16-34 years old Some high school to matric Urban R2 205 per month income Radio: ALS, Radio BOP, Metro FM, YFM TV: SABC1, SABC2, SABC3, Bop TV Outdoor

LSM 4 (13.8%)

LSM 5 (12.5%)

Radio: ALS, Radio BOP, Metro FM, KAYAfm, YFM TV: SABC1, SABC2, SABC3, Bop TV, e.tv Weekly newspaper, magazines Outdoor Wide range of commercial/community radio TV: SABC1, SABC2, SABC3, e.tv Daily/weekly newspapers, magazines Cinema and outdoor

Electricity, water, flush toilet TV set, hi-fi/radio set, stove, fridge Activities: Exercising, painting interior of house, stokvel meeting, buys music, lottery tickets Electricity, hot running water, flush toilet Winner of a number of durables plus cell phone Activities: Exercising, painting interior of house, stokvel meeting, buys music, lottery tickets Full access to services Increased ownership of durables plus motor vehicle Participation in all activities

LSM 6 (12.6%)

16-34 years old Up to post-matric, not university Urban R3 557 per month income

LSM 7 (6.05%)

Male35+ years old Matric and higher Urban R5 509 per month

Wide range of commercial/community radio TV: SABC1, SABC2, SABC3, e.tv, M-Net Daily/weekly newspapers, magazines Accessed internet once in last four weeks Cinema and outdoor Wide range of commercial/community radio TV: SABC1, SABC2, SABC3, e.tv, M-Net, DSTV Daily/weekly newspapers, magazines Accessed internet once in last four weeks Cinema and outdoor Wide range of commercial/community radio TV: SABC2, SABC3, e.tv, M-Net, DSTV Daily/weekly newspapers, magazines Accessed internet once in last four weeks Cinema and outdoor Wide range of commercial/community radio TV: SABC1, SABC2, SABC3, e.tv, M-Net, DSTV Daily/weekly newspapers, magazines Accessed internet once in last four weeks Cinema and outdoor

LSM 8 (5.8%)

35+ years old Matric and higher Urban R7 428 per month income

Full access to services Full ownership of all durables, including PC and satellite dish Increased participation in activities

LSM 9 (5.4%)

Male35+ years old Matric and higher Urban R9 861 per month income

Full access to services Full ownership of durables including PC and satellite dish Increased participation in activities, excluding stokvel meetings Full access to services Full ownership of durables including PC and satellite dish Increased participation in activities, excluding stokvel meetings

LSM 10 (5.1%)

35+ years old Matric and higher Urban R13 788 per month income

* Percentage of the population is given in brackets. ** Please note that the income levels per month is not the most recently published income levels the website of the SAARF can be consulted for the latest monthly income levels.

SA Pharmaceutical Journal October 2007

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