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What does the term Satisfaction imply to an employee? It implies nothing else than the feeling of either being contended or non-contended on using a product. Employee Satisfaction is a prerequisite for the customer satisfaction. Enhanced employee satisfaction leads to higher level of employee retention. A stable and committed workforce ensures successful knowledge transfer, sharing, and creation --- a key to continuous improvement, innovation, and knowledge-based total customer satisfaction. When companies are committed with providing high quality products and services; when companies set high work standards for their employees; and when employees are empowered through training and development, provided with knowledge and information, permitted to make mistakes without punishment, and trusted; they will experience an increase in their level of satisfaction at work. This level of satisfaction can be enhanced further if teamwork and visionary leadership are introduced. Continuous improvement comes from the efforts of the empowered employees motivated by visionary leadership. This is supported by the findings that empowerment and visionary leadership both have significant correlation with employee satisfaction. Teamwork is also supported by the findings. In addition, the study found significant correlation between employee satisfaction and employees intention to leave.
The success of a corporation depends very much on customer satisfaction. A high level of customer service leads to customer retention, thus offering growth and profit opportunities to the organization. There is a strong relationship between customer satisfaction and employee satisfaction. Satisfied employees are more likely to stay with company and become committed and have more likely to be motivated to provide high level of customer service, by doing so will also further enhance the employees satisfaction through feeling of achievement. Enhanced employee satisfaction leads to improved employee retention; and employee stability ensures the successful implementation of continuous improvement and customer satisfaction. Customer satisfaction will no doubt lead to corporate success and greater job security. These will further enhance employee satisfaction. Therefore, employee satisfaction is a prerequisite for customer satisfaction Research Methodology
Objectives:
The study is conducted with the following objectives: 1. To discover the various expectations that determine the satisfaction level of employee. 2. To rank the factors according to the importance. 3. To measure the level of satisfaction of employees with respect to the company.
Technique To uncover the important attributes which determine the satisfaction level of the employee with respect to the various services catered by the company, a non-structured in-depth interview of employee selected by convenience is carried out. Then a list of attributes is finalized keeping in mind that an attribute once selected is not repeated on being encountered for the second time. Scale Construction
On the basis of attributes which have been identified, a questionnaire is prepared which is analyzed for two parameters separately i.e. satisfaction and importance. To each question, there are 5 possible answers out of which one is to be ticked. In case of component pertaining to satisfaction, the respondent has to give a response in terms of highly satisfied, very satisfied, satisfied not so satisfied or dissatisfied. In case of component pertaining to satisfaction, the respondent has to give a response in terms of critical, very important, important, not so important and not at all important. The response for each question in either component of satisfied to dissatisfied and from critical to not at all important, respectively.
The formula computation of satisfaction index is: Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)
= SXi i
SU-KAM POWER SYSTEM LTD TOTAL STRENGTH SAMPLE SIZE SAMPLE INTERVAL
3) Variation in Satisfaction
It includes two different ways: Satisfaction level of the total respondents. Department wise analysis of satisfaction level. Salary wise analysis of satisfaction level.
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all im
1. Working Environment. 2. Convenient Work Location. 3. Recognition for the Work Done. 4. Friendly Working Environment. 5. Opportunities for Flexible Working. 6. Working in a Dynamic Organization. 7. Working in a Reputed Organization. 8. Interesting & Enjoyable Work. 9. Work that gives a sense of Achievement. 10.Working with Young People. 11. Job Security. 12.Opportunities for Personal Development. 13.Opportunities for Promotion/Career Prospects. 14. Fair Payment for the Work Done. 15. Good Policies.
Variation in Satisfaction
The Satisfaction Index for the total respondents is for the total respondents 2.436 (Table 1 and Figure 1) which indicates that the employees are relatively satisfied with the various services being catered by the company as against their importance. It can be attributed to the fact that the company caters to the various needs of the employees and it tries to provide the more important needed services like Opportunities for promotions, Fair Salary and Good Company Policies as and when needed.
Analysis of Table 2 8 and a glance of Figures 2 8 reveal that employees of Accounts Dept. are most satisfied ( Satisfaction Index = 2.825) followed by employees of Power Division ( Satisfaction Index = 2.822) and the employees of Customer Care Dept. ( Satisfaction Index = 2.666). The Satisfaction level of HR & Adm. Dept. is also good (Satisfaction Index = 2.664) followed by Sales & Marketing Dept. (Satisfaction Index = 2.390) and Employees of Service Dept. (Satisfaction Index = 2.335) and IT & ERP Dept. (Satisfaction Index = 2.106).: SATISFACTION INDEX FOR THE
S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum
Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies
Sxi
15.04 8.25 8.25 4.752 3.66 4.712 4.085 7.522 10.238 13.184 10.792 9.601 8.815 4.032 11.641 124.574
Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i) SXi = 124.574 = i 2.664 46.75
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.
FIGURE 2: SATISFACTION INDEX FOR THE EMPLOYEES OF HR & ADMINISTRATION DEPARTMENT: SATISFACTION INDEX FOR THE EMPLOYEES OF ACCOUNTS DEPARTMENT
S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum
Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies
Sxi
7.20 2.975 3.69 12.18 13.819 2.955 12.771 12.984 4.558 5.609 15.672 14.665 10.552 6.765 8.99 135.385
Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i) = SXi i = 135.385 47.91 = 2.825
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.
S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum
Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies
Sxi
15.21 3.52 5.08 1.91 9.91 15.10 3.84 5.25 11.94 2.87 7.26 3.97 5.10 15.13 20.31 126.47
Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i) = SXi i = 126.4736 = 2.8224 44.81
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.
FIGURE 4: SATISFACTION INDEX FOR THE EMPLOYEES OF POWER DI SATISFACTION INDEX FOR THE EMPLOYEES OF SALES & MARKETING DEPARTMENT
S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum
Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies
Sxi
6.05 9.90 10.56 11.42 8.66 8.30 6.65 9.56 9.58 9.75 5.99 6.84 10.25 7.47 9.31 130.35
Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i) = SXi i = 130.359 = 2.390 54.54
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.
FIGURE 5: SATISFACTION INDEX FOR THE EMPLOYEES OF SALES & MARKETING DEPARTMENT
S.No .
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum
Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies
Sxi
6.56 8.31 10.50 12.38 11.69 5.25 9.37 12.19 19.00 11.25 9.00 5.92 5.25 15.60 12.0 154.28
Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i)
= SXi i
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.
FIGURE 7: SATISFACTION INDEX FOR THE EMPLOYEES OF CUSTOMER CARE DEPARTME : SATISFACTION INDEX FOR THE EMPLOYEES OF IT & ERP DEPARTMENT
S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum
Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies
Sxi
6.75 5.62 10.78 9.37 7.50 7.96 5.06 9.96 7.43 9.00 7.719 8.23 7.26 7.43 6.78 116.90
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.
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18
20
W or kin Co g nv En en v ir Re ie on co nt m gn W en or itio t k Fr n Lo ie fo ca nd rt t io he ly O pp n wo wo or rk rk tu in ni do g tie W en ne or s vi fo kin ro rf nm g le in xib en W dy t le or na kin wo m g rk ic in in or In g re W ga te pu or ni re k te za sti th d t io ng at or n ga an gi ve d niz s En at a jo io se ya n ns bl e W e of W or or kin ac k hi g O ev wi pp em th or O pp tu yo en ni or un t tie tu g s ni pe fo tie op rp s Jo le fo er b rP so se ro na cu m ld rit ev Fa otio y el n/ ir op ca pa m re ym en en er P t tf ro or sp th ec e wo ts rk d G oo one d Po lic ie s
TABLE 9: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP A ( less than equal to 75,000 p.a)
Sxi Average Importance Average Satisfaction
S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum
Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies
Sxi
7.17 7.33 11.81 3.92 6.21 4.91 4.45 9.50 3.99 5.51 10.19 2.92 15.16 10.57 11.01 114.67
Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i) = SXi i = 114.679 = 46.251 2.479
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.
FIGURE 9: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP A (less than equal to 75,000 p.a)
SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP B ( 75,000 5,00,000 p.a)
S.No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum
Questions
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies
Sxi
7.18 8.34 10.51 10.25 9.46 6.88 7.93 10.50 6.89 7.93 14.01 10.80 8.60 8.20 15.55 143.09
Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i) = SXi i = 143.092 = 53.351 2.682
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.
10
12
14
16
18
W or kin Co gE nv nv en Re iro ien co nm tW gn en or itio t kL Fr nf oc ien or ati dly th on Op wo e w po or rki rtu kd ng ni t on en W i es e or vi r for kin on f gi me n d lexib nt W le y or wo kin nam rki gi ic ng or nr Int ga ep W er niz or ute es kt ati do tin ha on ga rg tg an nd ive iza En sa tio joy se n ab n le W se o W or f a or kin c k g w hie Op ith vem po Op rtu yo en po un t ni t rtu i es gp ni t eo for i es pe Jo ple f or rso bs Pr ec na om ur ld ity ev Fa otio elo ir p n/c pm ay are en me er t nt Pr for os pe the c wo ts rk Go don od e Po lic ies
FIGURE 10: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP B (75,000 5,00,000 p.a)
TABLE 11: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP C ( more than 5,00,000 p.a)
S.No.
Questions
Sxi
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Sum
Working Environment Convenient Work Location Recognition for the work done Friendly working environment Opportunities for flexible working Working in dynamic organization Working in reputed organization Interesting and Enjoyable Work Work that gives a sense of achievement Working with young people Job security Opportunities for personal development Opportunities for Promotion/career Prospects Fair payment for the work done Good Policies
6.82 6.04 11.59 11.02 10.12 5.64 5.79 6.35 9.13 11.55 14.10 4.94 15.28 17.40 15.99 151.82
Satisfaction Index = Sum of Average Satisfaction(S) x Average importance (i) Sum of Average Importance (i) = SXi i = 151.823 = 55.744 2.723
Note: The satisfaction scale ranges from a score of 5 for Highly Satisfied to a score of 1 for Dissatisfied. Importance scale ranges from a score of 5 for critically important to a score of 1 for not at all important.
FIGURE 11: SATISFACTION INDEX FOR THE EMPLOYEES OF INCOME GROUP C (more than 5,00,000 p.a)
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12
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16
18
20
W or ki Co ng nv En en vi Re ie ro nt co nm W gn en or itio t k Fr n Lo fo ie ca nd rt tio he ly O n pp w w or or or ki k tu ng do ni tie ne en W s or vi fo ro ki rf ng nm le in en xi bl W dy t e or na w ki m or ng ic kin in or g In re ga W te pu ni or re za te k st d tio th in or at g n ga an gi ni ve d za En s tio a jo se n ya ns bl e e W of W or or ac kin k hi g O ev w pp em ith or O yo en tu pp un t ni or tie g tu s pe ni fo tie op rp s Jo le er fo b rP so se na ro cu m ld rit ot ev y Fa io el n/ ir op ca pa m re ym en er en t Pr tf os or pe th ct e s w or k do G ne oo d Po lic ie s
Tables and Figures 9 11 indicates that employees pertaining to Category C (income group (more than 5, 00,000) are the most satisfied (Satisfaction Index = 2.72) followed by the employees of category B (income group 75,000 5, 00,000; Satisfaction Index = 2.68) and the employees of category A (income group less than 75,000; Satisfaction Index = 2.47) are least satisfied
CONCLUSION
Research shows that satisfied, motivated employees will create higher customer satisfaction and in turn positively influence organizational performance. Convenient work location, working with young people, opportunities for promotion and career prospects, fair salary, good policies, job security and dynamic working environment are few attributes which are critically important from the view point of most of the employees. Employees have an overall satisfaction index of 2.43 which indicates that the employees are relatively satisfied with the various services being catered by the company as against their important. It seems that employees of Accounts Department. are nearly as satisfied as Power Division, Customer Care, Human Resources & Administration, Service Department, however IT & ERP Department are most dissatisfied. Employees falling in C category of the income group (Rs.5, 00,000 and more p.a.) are the most satisfied than the other categories of income.
Therefore a comprehensive Employee Satisfaction process can be a key to a more motivated and loyal workforce leading to