Scholar David A. Aaker Joseph Alba Wroe Alderson Arnold E. Amstutz Punam Anand Erin Anderson Paul F.

Anderson Alan R. Andreasen Gary M. Armstrong Johan Arndt Harold J. Ashby L. Aspinwal Richard P. Bagozzi F. Balderston Robert Bartels Frank M. Bass Raymond A. Bauer Frederick J. Beier Russell W. Belk Peter D. Bennett Ludvig Von Bertalanffy James R. Bettman Gabriel Biehal & Dipankar Chakravarti William Black Robert C. Blattberg Thomas V. Bonoma Neil H. Borden Kenneth Boulding Francis S. Bourne Louis P. Bucklin Henry A. Bullock Ralph Starr Butler Robert D. Buzzell Ernest R. Cadotte Stuart Chase Terry L. Childers Lincoln H. Clark Paul D. Converse Lee G. Cooper Melvin T. Copeland Reavis Cox Ross M. Cunningham Larry J. Rosenberg Leslie Dawson George S. Day Ralph L. Day

Topic of Interest Co-authors Advertising & Branding Consumer Expertize Founder of Functionalist School Marketing Systems Marketing Control Channels, Industrial Purchasing Strategic Planning, Scientific Method, Relativist Theory Attitude, Satisfaction Info Processing, Advertising Science&Concept + WOM Consumerism Systems School Social Exchange School Mktg Channels Mktg Theory & History Math models in Mktg Buzzell, Greene, Lazer Risk behavior Cunningham, Greyser Power Stern Situational behavior Systems School Info Processing Theory Decision Process Chakravarti Regional School Ostlund & Westbrook CM & Retail Mktg Industrial Buying Behavior Zaltman Marketing Mix Systems Theory in Mngmt Group Influence Distribution Channel Motivation Merchandizing Mktg Science, Math Models Satisfaction, Disconfirmation Theory Woodruff, Jenkins Institutional School Consumer Behavior Regional School, "Retail Gravitation" Critical Relativism Habitual Buying Distribution Channel Brand Loyalty Satisfaction Theories Suprenant, Czepiel Mktg Thought PLC, Competitive Adv, Consumerism Aaker Satisfaction, Complaint Theory

H. Keith Hunt Joel Dean Nikhilesh Dholakia A. Fuat Frat Ernest Dichter Graham R. Dowling Peter Doyle John Saunders Peter Drucker Duddy & Revzan Robert F. Dwyer Adel I. El-Ansary James F. Engel Roger D. Blackwell David T. Kollat Paul W. Miniard Ben M. Enis Miheal Etgar John U. Farley John A. Howard O. C. Ferrell Leon Festinger Martin Fishbein Icek Ajzen George Fisk Gary T. Ford Jay W. Forrester Ronald E. Frank Gary L. Frazier Jagdish N. Sheth John O. Summers Earl S. Fulbrook David M. Gardner Dennis E. Garrett John F. Gaski Hubert Gatignon Jac L. Golstucker E. T. Grether Edward T. Hall Flemming Hansen Fritz Heider Elizabeth C. Hirschman Morris B. Holbrook Robert J. Holloway Richard H. Holton Franklin S. Houston Barbara E. Kahn

" " Pricing Int Mktg, Macromarketing Frat & Bagozzi, Venkatesh " " Consumer Psychology, Motivation Systems Theory in Mktg Value, Intl Mktg Intl Mktg Mktg Ethics, Social Mktg Power, Channels Mkg Theory Consumer Behavior Theory Blackwell, Kollat, Miniard Consumer Behavior Theory Blackwell, Kollat, Miniard Consumer Behavior Theory Blackwell, Kollat, Miniard Consumer Behavior Theory Blackwell, Kollat, Miniard Mktg Mngmnt, Prod Classification Roering, Sullivan Channel Conflict & Power Consumer, Corporate and Government interfaces Howard, Mktg Mngmnt, Consumer Behavior, Marketing Theory of firm Sheth, Ethics, Inquiry to Exchange Gresham, Perrachione Dissonance Theory Belief, Attitude, Intention Theories Ajzen Belief, Attitude, Intention Theories Fishbein Macromarketing Ethics and deception Industrial Consumer Research Power and Distribution Channel Sheth, Summers Consumer Behavior, Attitude, Distribution Channels, Relationship Mktg Power and Distribution Channel Functional School Experimental, Consumer, PLC Belk Consumerism, Activist School Gardner, Sheth Power Nevin Consumer, Competition Regional School Regional School Intl Mktg Choice Interpersonal Psychology Consumer Innovation, Religious Mktg, Research Consumption, shopping, Research Howard, Hirschman Experimental, Consumer Classification of goods Mktg Concept, Exchange Gassenheimer Price Huber, Holbrook

David L. Huff Shelby D. Hunt Kenneth D. Hutchinson Jacob Jacoby Lynn R. Kahle Norman Kangun Harold H. Kassarjian George C. Katona Robert L. Kahn Daniel Katz William Lazer Philip Kotler Gerald Zaltman Gene R. Laczniak Theodore Levitt A. Parasuraman David J. Luck Robert F. Lusch Bruce E. Mallen Bert McCammon Jerome E. McCarthy David C. McClelland William McInnes David B. Montgomery Fred W. Morgan Stanley J. Shapiro Reed Moyer Thomas Nagle Ralph Nader Francesco M. Nicosia Charles E. Osgood A. R. Oxenfeldt J. Pfeffer Michael E. Porter Ivan L. Preston Vithal R. Rao R. Eric Reidenbach William J. Reilly David A. Revzan Donald P. Robin Everett M. Rogers Dennis W. Rook Ronald Savitt Prakash S. Sethi Charles C. Slater Louis W. Stern Gerard J. Tellis

Regional Rust Mktg Theory, Ethics, Macromarketing, Relationship Mktg Science Consumer Research, Choice Behavioral Segmentation Societal Marketing Personality Rational Behavior, Expectations, Attitude, Demand Organizational Psychology Katz Attitude Mktg Mngmnt Mkg Mngmnt; MacroMktg,MegaMktg,SocialMktg Consumer Behavior, Purchase Drivers Bonoma, Kotler Ethics Myopia, Globalization, Intangibles, PLC Serv Qual Power, Conflict Channel, Power, Conflict Channel Mktg Mngmt, Mktg Mix (4P's) Consumer Psychology Mktg Theory Strategic Intelligence Product Liability Macromarketing Pricing Activism, Consumerism Decision Process Language, Perception, Motivation, Pricing Salancik Competition Theory Advertising & Ethics Pricing Systems Regional Regional Ethics Innvation, Cirtical School Consumer Behavior Levy Cross-Culture Macromarketing Channel, Conflict Pricing

Kenneth P. Uhl Ronald S. Vaile Alladi Venkatesh Barton A. Weitz L. D. H. Weld William D. Wells William H. Whyte William L. Wilkie Rosann L. Spiro Yoram Wind Frederick Winter Carl P. Zeithaml Valarie A. Zeithaml

MIS, Services Marketing Macromarketing Sales, Knowledge, Motivation Origin of Marketing Thought Critical of Psychographics WOM Grether, Cox Dholakia

Sales, Communication Kaylene Industrial Buying, Globalization Segmentation Services Marketing, Environmentalism Parasuraman, Berry Services Marketing, Environmentalism Parasuraman, Berry

Articles 1 Articles 2 Articles 3 Articles 4 Articles 5 Articles 6 "Building Strong Brands" "Dimensions of Consumer Expertise" "A Functionalist Approach to Competition" (1968), Systems Analysis for Marketing Management, in Changing Marketing Competitive: Market Response, Computer Simulation of Systems. . . Consumer, Corporate and Govern (1987), Inducing Franchisees to Relinquish Control: (1987), Resource Allocation Behavior in Conventional Channels, (1983), Marketing, Scientific Progress, and Scientific Method, (1982), Marketing, Strategic Planning, and the Theory of the Firm (1965), Attitudes and Customer Behavior: A Decision Model,A Taxonomy of Consumer Satisfaction! Dissatisfaction (1977), ARMSTRONG&Russ (1975), Applications of Consumer (1979), Detecting and Correcting to Public Policy Issues Information Processing Research Deceptive Advertising (1985), On Making Marketing Science More Scientific:(1967), Word of Mouth Advertising: A Review of the Literature, (1973), The Black Consumer, in New Consumerism: Selected Readings (1958), The Characteristics of Goods and Parallel Systems Theories, in managerial marketing (1975), Marketing as Exchange, (1977), Marketing at the Societal Level: (1984), A Prospectus for Theory Construction injvlarketin (1964), Design of Marketing Channels in Theory in Marketing, Reavis Cox, Wroe Alderson, and Stanley J. Shapiro, (1970), Marketing Theory and Metatheory, (1974), The(1965), Development of Marketing Thought: A Brief Histo Identity Crisis in Marketing, (1961), Mathematical Models and Methods in Marketing, (1960), Consumer Behavior as Risk Taking, (1970), Studies in the Negro Market, (1969), Power in the Channel of Distribution, (1974), An Exploratory Assessment of Situational Effects in Buyer Behavior (1965), Marketing and Economic Development, (1968), General System Theory (1979), An Information Processing Theory of Consumer Choice, (1986), Consumers Use of Memory and External Information in Choice: Macro and Micro Perspectives, (1985), Spatial Demand Models in an Intrabrand Context, (1976), Market Segments and Stochastic Brand Choice Models, (1978), Organizational Buying Behavior, (1964), The Concept of the Marketing Mix (1956), General Systems Theory The Skeleton of Science, (1957), Group Influence in Marketing and Public Relations, (1966), A Theory of Distribution Channel Structure, (1974), Vertical Market Structure Theory (1961), Consumer Motivations in Black and White, (1923), Marketing and Merchandising, (1963), Is Marketing a Science, PIMS - Profit Impact of Market Share Study (1987), Expectations and Norms in Models of Consumer Satisfaction, (1927), Your Moneys Worth. A Study in the Waste of the Consumers Dollar, (1982), The Meaning and Determinants of Cooperation Within an Interorganizational Marketing Network (1958), Consumer Behavior (1949), New Laws of Retail Gravitation" (1959), The Beginning of Marketing Thought in the United States, (1987), Do We Need Critical Relativism? (1923), The Relation of Consumers Buying Habits to Marketing Methods (1965), Distribution in a High-Level Economy, (1956), Brand Loyalty What, Where, How Much? (1980), The Development of Thought, Theory and Research in Consumer Satisfaction, (1979), Resolving the Crisis in Marketing Thought, (1981), The Product Life Cycle: Analysis and Applications Issues, (1970), A Guide to Consumerism, Competitive Advanta (1984), Strategic Market Planning: The Pursuit of (1977), Consumer Satisfaction, Dissatisfaction and Complaining Behavior

(1977), Consumer Satisfaction, Dissatisfaction and Complaining Behavior (1950), Pricing Policies for New Products, (1951), Managerial Economics, (1980), The De-Americanization of Marketing Thought, (1980), The De-Americanization of Marketing Thought, (1947), Psychology in Market Research, (1964), Handbook of Consumer Motivation: (1962), The World Consumer, (1983), The Application of General Systems Theory to an Analysis of Marketing Systems, "Value Based Marketing (1985), Market Segmentation and Positioning in Specialized Industrial (1985), Market Segmentation and Positioning in Specialized Industrial Markets, (1969), The Shame of Marketing, (1947), MarketIng: An Institutional Approach, (1981), Bargaining in an Asymmetrical Power Structure, (1985), Environmental Relationships of the Internal Political Economy (1987), Developing Buyer-Seller Relationships, (1979), The General Theory of Marketing Revisited, (1986), Consumer Behavior, (1986), Consumer Behavior, (1986), Consumer Behavior, (1978), The Current Status of Consumer Behavior Research: (1974), Marketing Principles: The Management Process, (1980), Product Classification Taxonomies: (1978), Intrachannel Conflict and Use of Power, (1967), Estimating Structural Parameters of Marketing Systems: (1974), Consumer Behavior: (1957), Marketing Management: Analysis and Decision, 1977), Consumer Behavior: Application of Theory, of the Firm, ( (1983), Marketing Theory (1985), A Contingency Framework for Understanding Ethical Decision Making in Marketing, (1957), A Theory of Cognitive Dissonance, (1963), An Investigation of the Relationships Between Beliefs (1975), Belief, Attitude, Intention, and Behavior: (1980), Macromarketing: Evolution of Thought, (1967), Marketing Systems: Anand Social Priorities, (1974) Marketing Introductory Analysis, (1986), Recent Developments in FTC Policy on deception (1958), Industrial Dynamics: A Major Breakthrough for Decision Makers, A Problem in Industrial Dynamics, (1959), Advertising: (1974), The Journal of Consumer Research: An Introduction, Brand Choice as a Probability Process, (1962), (1983a), Interorganizational Exchange Behavior in Marketing Channels:MeasurementPerspective, (1983b), On the A Broadened of Interim Power in Channels of Distrib (1967), A Review of Buyer Behavior, (1979b), The Surpluses(1974b), A(1985a),of FamilyBehavior the of Cro (1974a), A FieldShortagesAttitude (1977), A andDecisions, and Study of in Consumer of Consumer Beh Theory History Buying Structure Theory Attitu

(1940), The Functional Concept in Marketing, (1980), A Basic Bibliography on Experimental Design in (1987), The(1976), Deception in Critical Look A Receiver Oriented Ap Marketing Product Life Cycle; A Advertising: at the Literature, (1986), Consumer Boycotts: Are Targets Always the Bad Guys? (1985), The Differential Effects of Exercised and (1984), Competition as a Moderator of the Effect of Advertising on Sales, (1985), A Propositional Inventory for New Diffusion Research, (1966), A Systems Framework for Retail Location, (1950), A Theoretical Approach to the Study of Marketing, Regional-Spatial Analysis in Marketing, (1983), (1960), The Silent Language in Overseas Business, (1972), Consumer Choice Behavior: A Cognitive Theory, (1958), The Psychology of Interpersonal Relations, (1980), Irnovativeness, Novelty Seeking, and Consumer Creativity (1983), Religious Affiliation and Consumption Processes: (1982), The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Nondurable Goods and Services, (1977), Frequently Purchased Fun, (1967a), A Basic Bibliography on Experiments In Marketing, (196Th), An Experiment on Consumer Dissonance, (1958), The Distinction Between Convenience Goods, Shopping Goods, and Specialty Goods, (1986), The Marketing Concept: What It Is and What It Is Not, (1987), Marketing and Exchange, (1986), Effects of Competitive Context and of Additional Information on Price Sensitivity,

(1964), Defining and Estimating a Trading Area, (1984), Measuring the Congruence of Market Areas, (1971), The Morphology of Theory and the General Theory ofThe(1981),Dichotomies Generalof Marketing: MacroMarketing (1977), Marketing,Aldersons Model Theory of Marketing: A Forma Three (1952), Marketing as a Science: An Appraisal, (1978), Consumer Research: A State of the Art Review, (1986), The Nine Nations of North America and the Value Basis of Geographic Segmentation, (1972), Society and Marketing, (1971), Personality and Consumer Behavior: (1953), Rational Behavior and Economic Behavior, (1956), Consumer Expectations: (1953), Consumer Attitudes and Demand: (1966), The Social Psychology of Organizations, (1960), The Functional Approach to the Study of Attitudes, A Preliminary Statement to a Theory of Attitude People in (1959), (1955), Personal Influence: The Part Played by (1958), Managerial Marketing: Perspectives and (1966), Education for Marketing in the 1970s, (1962), The Systems Approach to Marketing, (1967), Marketing Management: Analysis, Planning ami Control, Generic Concept of Marketing, Globalfor Nonprofit Or (1972a), A (1972b), What Consumerism Means for Mark (1975), Marketing Standardization How Customers Think, Marketing Metaphoria (1983), Framework for Analyzing Marketing Ethics, (1960), Marketing Myopia, (1983), The(1981), Marketing Exploit theThe DangersProduct Intang Globalization of Markets, Products and Cycle, Resp (1965), Intangible Product Life of Social (1958),

(1969), Broadening the Concept of Marketing Too Far, On the Nature of Specialty Goods, (1959), (1976), Sources of Power: Their Impact on Intrachannel Conflict, (1982), A Modified Model of Power in the Marketing Channel, (1963), A Theory of Retailer-Supplier Conflict, Control,(1967), The Marketing Channel: A Conceptual Viewpoint, and (1963), Alternative Explanations of Institutional Change and Channel Evolution, Growth of Contractually Integrated Chann (1965), The Emergence and (1960), Basic Marketing: A Managerial Approach, (1961), The Achieving Society, (1964), A Conceptual Approach to Marketing, (1979), Toward Strategic Intelligence Systems, (1982), Marketing and Product Liability: A Review and Update, (1980), Biological and Evolutionary Dimensions of Aldersonian Though (1972), Macro Marketing: A Social Perspective, (1984), Economic Foundations for Pricing, (1965), Unsafe at Any Speed, (1966), Consumer Decision Processes: (1962), Marketing and Aldersons Functionalism, (1957a), A Behavioristic Analysis of Perception and Language Motivational Dynamics of Language Behavior, (195Th), (1960), A Multi-State Approach to Pricing, (1978), The External Control of Organizations, (1980), Competitive Strategy: Techniques for Analyzing performance Competitors, lndustries and (1982), The Association Model of the Advertising Communication (1976), A Comment on Defining Misleading Advertising (1984), Pricing Research inMarketing: The State of the Art (1981), General Living Systems Theory and Marketing:(1983), Toward a Analysis, the Macro Systemic Effects of the Market A Framework for Theory of (1931), The Law of Retail Gravitation, (196]), Wholesaling in Marketing Organization, (1965), The Marketing Signific.anc.e of Geographical Variations in Who (1967), The Marketing Significance of Geographical Variati (1978), A Useful Scope for Marketing, (1987), Social Responsibility, Ethics, and Marketing Strategy: Closing t (1962), Diffusion of Innovations, (1987), The Critical School and Consumer Research, (1985), The Ritual Dimension of Consumer Behavior,(1983), Psychosocial Themes in Consumer Grooming Rituals, (1981), The Theory of Interregional Marketing, (1980), Historical Research in Marketing, (1971), Up Against the Corporate Wall: Modern Corporations and Social of the Good Life, (1979), Promises Issues in the Seventies, (1977), Macro-Marketing: Distributive Processes from a Societal Perspective (1969), Distribution Channels: Behavioral Dimensions, (1969), Conflict in Distribution Channels: (1986), Beyond the Many Faces of Price:

(1968), Marketing Information Systems and Subsystems, (1983), The Marketing of Services: Why and How is it Different?, (1952), Marketing in the American Economy (1986), Methodological Issues in Macromarketing, (1986), Knowledge, Motivation, and Adaptive Behavior: A Framework for Improving Interactions: A Contingency Framework (1981), Effectiveness in Sales Selling Effectiveness, (1916), The Marketing of Farm Products, (1917), Marketing Functions and Mercantile Organization; (1975), Psychographics: A Critical Review, (1955), The Web of Word of Mouth, (1973), Issues in Marketings Use of Multi- Attribute Attitude Models, (1985), Communication Style in the Salesperson-Customer Dyad, (1980), Conceptual and Methodological Issues in Organizational Buying Behavior, Strategy: New Directions (1986), The(1983), Marketing Myth of Globalization, (1984), Market Segmentation: A Tactical Approach, (1984), Environmental Management: (1985), Problems and Strategies in Services Marketing,

Articles 7

e Theory of the Firm n! Dissatisfaction

of the Literature,

Construction injvlarketing, ley J. Shapiro, ng Thought: A Brief History,

the United States,

in Specialized Industrial Markets,

elationships,

eory of the Firm,

wer in Channels of Distribution, (1986), Global Markets or Global Competition?,

A Receiver Oriented Approach to Understanding,

fusion Research,

ods and Services,

y of Marketing: A Formalization,

rt Played by People in Marketing, (1986b), Megamarketing, Broadening the Concept of Marketing, (1971), Social Marketing: (1969),

e Dangers of Social Responsibility,

arketing Channel,

ctually Integrated Channels in the American Economy,

ns of Aldersonian Thought: What He Borrowed Then and What He Might Have Borrowed Now,

mic Effects of the Marketing Function,

e of Geographical Variations in keting Strategy: Closing the Gap Between Concept and Application,

ooming Rituals,

How is it Different?,

Contingency Framework, Organization;