I.

Time Context:
1974-2002

II.

Viewpoint:
What it should be: Rosenbluth should improve their information technology-based services for implementing cost-effective business travel programs. What is actually happening: Hal Rosenbluth believes that by creating a humane working environment, and by genuinely putting employees (called associates at Rosenbluth) first, they will give more to the company and offer better service to its customers.

III.

Statement of the problem:

Rosenbluth maintains, are the associates and the environment in which we work. Although his approach remains central to the company, by itself it would not continue to make the company successful in the radically new environment.

IV.

Objective:
Must (Short-range): The strategy that has worked begins with understanding the value that Rosenbluth International can give to its clients by helping them manage costs. Rosenbluth have to rely on technology to cut its own costs to the bone in order to survive.

Want (Long Range): Rosenbluth have to continue to expand its services for clients to take better advantage of the Web. The company needs to provide business interaction management services design to help clients achieve their business goals by identifying the best methods for connecting people and ideas.

V.

Areas of consideration/SWOT Analysis:

Strengths: Rosenbluths Global Distribution Network (GDN) is a worldwide telecommunications network through which the airline reservation systems are accessible. Weaknesses: Rosenbluth relies heavily on an array of information technology-based services for implementing cost-effective business travel programs. Opportunities: Because of the network, it does not matter where the travel agent is physically located. As a result, Rosenbluth has been able to establish a series of centralized reservation centers known as intellicenters. Rosenbluth has continued to expand its services for clients to take better advantage of the Web. Threats: The global network also makes an enormous contribution to reducing Rosenbluth costs

VI.

Alternative Courses of Action:

They should have an discount on there flights Make sure there clients or customers are always welcome on there airlines

VII.

Recommendation:
They should have an discount on there flights

VIII. Conclusion/Detailed Action or Implementaion Plan:

Action Plan: Giving an discount to passenger Person Concern: Hal Rosenbluth Activities: Weve evolved from a travel management company to a business interaction management company. We view our job as connecting people.Now we will not only connect people by planes or trains but we will connect them through technology. Time Frame: Immediately

JOSE RIZAL UNIVERSITY 80# Shaw Boulevard, Mandaluyong City

Chapter 8: Case Study Rosenbluth International Travels a Telecommunications Route to Success

Submitted by: De Silva, Darwish Moli M. Bere, Jude A. Submitted to: Prof. Don Erick J. Bonus

CSC23-301C T/TH-6:00pm-7:30pm