: Gustavo Gonzalez

20

facebook.com/coldwellbanker

@coldwellbnkr

blog.coldwellbanker.com

[1]

Y
V

1
2011 YouTube

140 [2]

YouTube
[2]

YouTube [3]

YouTube 4 [3]

2012
50% [4]

YouTube
86,400

YouTube
HuluFunny or DieVimeoVevoYahoo!

comScore Video Metrix

yahoo [5]

43%
2010

43%

[17]

Yahoo! 30.4% 2012 2

[5]

Netflix InstantRoku Boxee

Nielsen
2010 5
2012 5 Nielsen

44

1.8
440
[18]

Nielsen [678]

2 20%
100%
83%
ColdwellBanker2009
GoogleColdwellBankerOnLocation

YouTube

46% [19]

Mashable 73%
[9]

Mashable12%
YouTube[9]
Coldwell Banker
Coldwell Banker On Location
2010 2012
YouTube

12%
YouTube
[9]

1.36 [10]

Nielsen20126
YouTube

YouTube[10]

YouTube

150% [11]

YouTube

Compete
and Google YouTube
150% [11]
YouTube
10

Nielsen Wire

YouTube

Google

: [10]

NielsenYouTube

YouTube

45%

45% [12]

YouTube

[20]

Google+

Google+ Tumblr
Facebook
Facebook
YouTube YouTube
Facebook
2012
Google
45%
[12] ABC HBO
Netflix Hulu
(Breaking Bad)
(Mad Men)
YouTube

YouTube

40%
Bing
Yahoo

eConsultancy

[13]

[13]

[13]

iPad

95%
[13]

7
11 [13]

DVD

Xbox Live

Microsoft Xbox
HuluNetflix YouTube Xbox
PS3

HDMI
Google TVRoku Boxee

3 4

GoogleTV

[13]

[13]

eConsultancy
4 11
[13]

2014 66%
[14] 50%

90%

[21]

82%
Android iOS 82%

[22]

[15]

34%

[15]

2,900

[15]

40%

[15]

[15]

YouTube

YouTube

Nielsen Wire
[16]

[16]

[16]

Nielsen Wire

Nielsen

56 / 80%
(84%) (83%)
2010 (90%)
(86%) [16]

74%

2010

[16]

YouTube

(The Avengers)

1-3

[13]

...

(Lord of the Rings)

eConsultancy

1-3
[13] 2012 1

[13]

Coldwell Banker On
Location

1.
2.
3.

1-3

DSLR 500
600 150 HD
iPhone
iPhone 20
100

1 3

YouTube

Coldwell Banker Residential Brokerage Burt Fujishima

/
Trip Advisor
Yelp

Coldwell Banker Apex, Realtors

Windows Movie Maker iMovie

On Location
YouTube
Google On Location

Coldwell Banker On
Location
YouTube

On Location

YouTube

On Location

YouTube

20%
coldwellbanker.com

20%

73%

10 5

coldwellbanker.com
20%
73%

100 YouTube Google

On Location
Twitter @coldwellbnkr
#myfirstcbvideo.

On Location

http://www.onlocationvideo101.com
5

http://cbworks.coldwellbanker.com/app/BlueTube
Coldwell Banker Works On Location
YouTube coldwellbanker.com

Coldwell Banker On Location More Info.

Coldwell Banker Works On Location

Coldwell Banker On Location

Coldwell Banker On Location
YouTube

Gustavo Gonzalez Coldwell Banker Real Estate LLC

Coldwell Banker iPad On Location
coldwellbanker.com
Gustavo
Tumblr Twitter

1. Fitzgerald, Joan. "How Multi-Screen Consumers Are Changing Media Dynamics." ComScore. (2012):
18. Print. <http://www.comscore.com/Press_Events/Presentations_Whitepapers/2012/How_MultiScreen_Consumers_Are_Changing_Media_Dynamics>.
2. "YOUTUBE Broadcast Your Campaign." Google Adwords. Google, n.d. Web. 6 Aug 2012.
<http://www.google.com/adwords/watchthisspace/solutions/youtube/>.
3. "Think With Google." . N.p., n.d. Web. 6 Aug 2012.
<http://www.thinkwithgoogle.com/insights/facts/media-platform/>.
4. "Cisco Visual Networking Index: Forecast and Methodology, 2011-2016." Cisco. Cisco, May 30, 2012.
Web. 6 Aug 2012.
<http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper
_c11-481360_ns827_Networking_Solutions_White_Paper.html>.
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Rankings."Search Engine Watch. Search Engine Watch, March 19, 2012. Web. 6 Aug 2012.
<http://searchenginewatch.com/article/2161608/Seeing-the-Colossal-Increase-at-Yahoo-Sites-incomScores-U.S.-Online-Video-Rankings>.
6. "Top Online Video Sites in U.S. for May 2010."NielsenWire. The Nielsen Company, June 14, 2010.
Web. 6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/top-online-video-sites-in-us-for-may-2010/>.
7. "May 2011: Top U.S. Online Destinations for Video."NielsenWire. The Nielsen Company, June
26,2011. Web. 6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/may-2011-top-us-online-destinations-for-video/>.
8. "May 2012 Top U.S. Online Video Sites." NielsenWire. The Nielsen Company, June 22, 2012. Web.
6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/may-2012-top-u-s-online-videosites/>.
9. Swallow, Erica. "How the Real Estate Industry is Using Social Media." Mashable. Mashable, April 6,
2011. Web. 6 Aug 2012. <http://mashable.com/2011/04/06/real-estate-social-mediainfographic/>.
10. "May 2012 Top U.S. Online Video Sites." NielsenWire. The Nielsen Company, June 22, 2012. Web.
6 Aug 2012. <http://blog.nielsen.com/nielsenwire/online_mobile/may-2012-top-u-s-online-videosites/>.
11. U.S. Digital House Hunter Study, Compete & Google, 2011

12. "Online Video." Google. Google, n.d. Web. 6 Aug 2012.

<http://www.google.com/adwords/watchthisspace/benchmarks-and-insights/online-video/>.
13. Moth, David. "The majority of video watched online is now long form content." eConsultancy.
eConsultancy, May 31, 2012. Web. 6 Aug 2012. <http://econsultancy.com/us/blog/10023-themajority-of-video-watched-online-is-now-long-form-content>.
14. Hanelly, Andrew. "101 Online Video Stats to Make Your Eyes Glaze Over." Engage the Blog. Engage
the Blog, April 6, 2011. Web. 6 Aug 2012. <http://engage.tmgcustommedia.com/2011/04/101online-video-stats-to-make-your-eyes-glaze-over/>.
15. Martin, Taylor. "Are you watching more video content from your smartphone?." Phonedog.
Phonedog, May 30, 2012. Web. 6 Aug 2012. <http://www.phonedog.com/2012/05/30/are-youwatching-more-video-content-from-your-smartphone/>.
16. "Global Report: Multi-Screen Media Usage."NielsenWire. The Nielsen Company, May 15, 2012. Web.
6 Aug 2012. <http://blog.nielsen.com/nielsenwire/global/global-report-multi-screen-mediausage/>.
17. Constine, Josh. "100 Million Americans Watch Online Video Per Day, Up 43% Since 2010 comScore."TechCrunch. TechCrunch, February 9, 2012. Web. 6 Aug 2012.
<http://techcrunch.com/2012/02/09/100-million-american-watch-video/>.
18. Plesser, Andy. "Explosive Online Video Growth Coming from Premium Programming." Huffington
Post Tech. The Huffington Post, 3/30/2012. Web. 6 Aug 2012.
<http://www.huffingtonpost.com/andy-plesser/video-explosive-online-vi_b_1392137.html>.
19. Cohen, Joshua. "You Watched 21.8 Hours of Online Video Last Month." Tube Filter. Tube Filter, May
18, 2012. Web. 6 Aug 2012. <http://www.tubefilter.com/2012/05/18/average-hours-watchingonline-video/>.
20. Frankel, Daniel. "YouTube." paidContent. paidContent, May 3, 2012. Web. 6 Aug 2012.
<http://paidcontent.org/2012/05/03/youtube-we-are-to-cable-what-cable-was-to-broadcast/>.
21. Lanir, Lesley. "90% of U.S. Adults Own Cell Phones."Digital Journal - In the Media. Digital Journal,
June 27, 2012. Web. 6 Aug 2012. <http://digitaljournal.com/article/327447>.
22. "IDC stats." Gadget Detail. Gadget Detail, May 25, 2012. Web. 6 Aug 2012.
<http://www.gadgetdetail.com/idc-stats-android-and-ios-take-82-of-global-smartphone-market/>.