Project Report On Customer Behavior towards Trading With Reference To Reliance Securities AT Reliance Securities Gwalior (M.P.

Submitted In Partial Fulfillment for the Degree Of Master of Business Administration (2011-2013)

Submitted To: Management Department ITM University (GWALIOR)

Submitted By: Satyendra Jain 3rd Trimester (MBA)

Key executive
Chairman Vice ChairmanDirectorDirectorAnil Dhirubhai Ambani Amitabh Jhunjhunwala Rajendra P Chitale C P Jain

Branch address: - 45/A, Alakananda complex, 4th Floor Above ICICI Bank city center Gwalior- 474011

Declaration
I Satyendra Jain student of MBA of ITM University, Gwalior, hereby declare that the internship project report entitled Customer Behavior towards Trading With Reference To Reliance Securities is submitted by me in the line of partial fulfillment of the course objective for MBA (Marketing+Finance). I assure that this project report is the result of my own efforts and that any other institute for the award of any degree or diploma has not submitted it.

Date: Place:

Satyendra Jain 3rd Trimester MBA

Certificate
This is certified that Mr. Satyendra Jain student of MBA has done his summer internship training of 45 days ( ) and prepared this report titled Customer Behavior Towards Trading With Reference To Reliance Securities under my guidance

Mr. Sanjay Katare

Acknowledgement
I would like to express my sincere gratitude towards Mr. Sanjay Katare (center manager) who has been a constant source of inspiration and for his extensive guidance, cooperation and support and his entire department at Reliance Securities for sharing information, this project has required great hard work, effort and dedication which I had tried to put in to the best of my effort.

Finally, I wish to express my gratitude to all those who have in one way or other helped me in the successful completion of my project report.

Satyendra Jain Roll No. MBAN1MG11171 MBA, ITM University.

Acknowledgement
I would like to express my sincere gratitude towards Mr. Sarfaaj Khan (Branch Head) who has been a constant source of inspiration and for his extensive guidance, cooperation and support and his entire department at Reliance Securities for sharing information, this project has required great hard work, effort and dedication which I had tried to put in to the best of my effort.

Finally, I wish to express my gratitude to all those who have in one way or other helped me in the successful completion of my project report.

Satyendra Jain Roll No. MBAN1MG11171 MBA, ITM University.

Table of content
1. Summary 2. Introduction, History 3. Company Profile o Parent Company (Reliance ADAG) o Reliance securities o Partners of Company o Products and Services o Major Competitors 4. Research Methodology 5. Review of Literature 6. Findings And Suggestion 7. SWOT Analysis 8. Conclusion 9. Bibliography 10.Questionnaire.