Ralph Paglia

Vice President at Tier10 Marketing rpaglia@gmail.com

Summary
20+ years of leadership in information technology enabled automotive strategy and tactical implementation. Expert at development requirements, value propositions and performance measurement. Experienced in using market research to improve results from people, process and technology. Organizational development guru. Industry leader in using B2C and B2B Web 2.0 interfaces as a differentiator. Creative problem solver with history of developing new techniques later adopted as industry best practices. - 1986 San Diego: Ralph pioneered Internet lead generation by using dial-in access to Bulletin Board Systems (BBS) with a charter enrollment in the first public access ISP (CompuServe). Generated the auto industry's first Internet Leads by posting vehicle offers on multiple BBS's. News of his success with these early experiments in online lead generation helped inspire creation of automotive Internet Lead providers such as Autobytel. - 1999 Philadelphia: Ralph was part of original start-up team that launched Cyber Car, an automotive consulting organization that implemented Internet Sales processes into Ford, Lincoln, Mercury, Volvo, Mercedes-Benz, Honda, Acura, Toyota, Nissan and Infiniti dealers thoughout North America. - 2000 Houston: Led development of Toyota eCertified dealer development program for the Gulf States Toyota (GST) Region. Facilitated Toyota eCertified Dealer workshops for over 100 Toyota dealers. - 2001 Torrance: Created seminar and in-dealership training program, led team of 25 consultants in national dealer orientation program for Honda's Interactive Network (iN) system roll-out all USA Honda and Acura dealers. - 2002 Montvale: Proposed, designed and secured funding for in-dealership Internet Lead Management CRM implementation for 322 Mercedes-Benz dealers. - 2003 Detroit: Ralph led development, wrote Scope of Work and trained over 50 RCS consultants to execute BDC driven CRM Implementations into 600 Ford dealerships.

Specialties
Development of OEM Request For Proposal (RFP) specifications, vendor response to OEM issued RFP's, Requests For Quote (RFQ) and Information (RFI).

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Supplier, OEM and Retail Development Team leadership for automotive Digital Marketing, eBusiness and CRM solutions. Example: Supervised team of 8 Technology Assisted Selling (TAS) "Top Gun" consultants for Reynolds eBusiness program that implemented Internet Sales Departments for over 500 dealers and 20 different franchises.

Experience
Vice President at Tier10 Marketing January 2011 - Present (7 months) Tier10 Marketing delivers a holistic marketing system that integrates all 10 tiers of marketing under one roof. Our team specializes in helping Automotive groups implement results - oriented marketing strategies to increase their market share and dealer profitability by building the brand, attracting more hi-quality opportunities, improving sales and service revenues, customer satisfaction and loyalty while reducing the dealerships advertising costs. The owners of the Marketing Company I work for have founded some of the most successful digital marketing and consulting companies in the industry, Automark and Cyber Car (sold to Reynolds and Reynolds in 2001) and BZ Results (sold to ADP in 2006). One of the most important tiers, digital marketing, is a particular strong suit for these two founders who are amongst the most experienced digital marketing experts in the industry. This unique background enables my team to help our clients effectively integrate digital marketing into their marketing plan to attract, sell and service more customers profitably. 1 recommendation available upon request Director - Digital Marketing at ADP Dealer Services March 2007 - December 2010 (3 years 10 months) Ralph Paglia was responsible for business development and establishing partnerships with Automotive OEM's, enterprise class Automotive Retailers and Digital Marketing organizations in the automotive vertical. Business development focused on defining and providing Digital Marketing solutions to car companies and dealers that accelerate and expand success in selling vehicles, parts and services using Internet based channels, strategies and tactics. 87 recommendations available upon request CRM/eBusiness Director at Courtesy Chevrolet August 2005 - March 2007 (1 year 8 months) Responsible for all eBusiness and CRM related strategies and tactical operations. Supervised multiple Business Development Centers and Internet Sales Teams, including 6 middle manager direct reports supervising over 40 additional people on their teams. Developed industry leading multi-media Integrated Marketing campaigns, Digital Marketing URL portfolio of over 600 domains.
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Designed and implemented fulfillment channels to guide car buyers through multiple consumer characteristic based sales processes. 36 recommendations available upon request OEM Solutions Partnership Executive at Reynolds and Reynolds February 2005 - August 2005 (7 months) Account Management responsibility for American Honda Motor Co., Inc. of Torrance, CA. Responsibilities included developing scope of work and proposals from point of conception and value proposition modeling, through executive acceptance, contract and Purchase Order completion. Subsequent management and coordination of organizational resources used in contract execution, services fulfilment and products delivery. 27 recommendations available upon request Consulting Practice Leader at Reynolds and Reynolds June 2002 - February 2005 (2 years 9 months) Responsible for development of professional service delivery protocols, policies and precedures for Consultants delivering services to dealers and car companies. Led projects from initial conception through completion of contracted deliverables. OEM and Distributors served include: - Ford - Mercedes-Benz - Toyota - Honda and Acura - BMW and MINI - Nissan and Infiniti - Hyundai - Kia Enterprise Class Automotive Retail Organizations served include: - UnitedAuto Group, Inc. - Asbury Automotive - Group 1 Automotive - (Other publicly traded retail autoe groups on NDA basis) Dealerships and Auto Groups Ralph worked with directly include: - Ourisman Automotive (VA and MD) - West-Herr Automotive (NY) - Sterling McCall Auto Group (TX) - Red McCombs Automotive (TX) - Jay Wolfe Auto Group (MO, IL, OH and KS) - Richardson Investments, Inc. (NM, TX and AZ) - Sheehy Automotive (MD and VA)

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- Koons Auto Group (VA and MD) 21 recommendations available upon request TAS Consulting Team Leader at Reynolds Consulting Services May 2000 - June 2002 (2 years 2 months) Ralph led the Technology Assisted Sales (TAS) Consulting Team which delivered specialized eBusiness Consulting, Training and Implementation services to retail automotive dealerships throughout North America. Ralph and his team engineered and implemented hundreds of Internet sales Departments and Business Development Centers (BDC) throughout the U.S. and Canada that utilized various Reynolds technology products such as web sites, CRM applications, systems and Information technology tools including automated marketing and communication products. 17 recommendations available upon request Cyber Car eBusiness Consultant at HAC Group October 1999 - May 2000 (8 months) Ralph was one of the original 30 consultants that launched the Cyber Car eBusiness Consulting division within the HAC Group of Wynnewood, PA. Duties included delivery of professional consulting services to Ford, Lincoln, Mercury and Volvo dealerships throughout North America under contract with the Ford Motor Company. Ralph set up and brought operational over 100 Internet Sales Departments at U.S. and Canadian dealerships during his tenure as a Cyber Car eBusiness Consultant. 14 recommendations available upon request Senior Sales Manager at Red McCombs Automotive May 1998 - May 1999 (1 year 1 month) Responsible for Recruiting, Hiring and Training of Variable Operations personnel for Red McCombs Ford, Red McCombs Toyota and Red McCombs Used Car Super Center in San Antonio, Texas. Developed career paths and managed transfers of personell amongst sales departments, Finance and Insurance, as well as sales management teams. Chief Executive Officer at United Fruit & Produce Co. 1991 - 1996 (5 years) Finance and Insurance Director at Bob Lewis VW-Peugeot March 1986 - March 1988 (2 years 1 month) Managed delivery and sales of Finance and Insurance products, along with aftermarket profit center for Downtown San Diego automotive retailer. Supervised staff of F&I Managers, negotiated Lender transactions and placement of Seller Assisted Installment Contracts. Responsible for Finance Profit center, legal documentation requirements for sales transactions and subsequent funding of all contracts for the sale of motor vehicles. General Manager at Kearny Mesa VW-Peugeot March 1984 - March 1986 (2 years 1 month)
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Promoted into General Manager position after successfully managing various sales departments and dealerships for De La Fuente Automotive of San Diego, CA. General Sales Manager at Kearny Mesa VW-Peugeot July 1983 - March 1984 (9 months) After successfully tranisitioning D' Imports to profitable operations, Roque De La Fuente granted Ralh's wish to be transferred back to San Diego and put in charge of the Kearny Mesa VW-Peugeot sales department. General Manager at De La Fuente Imports June 1982 - June 1983 (1 year 1 month) Promoted and transfered to De La Fuente Automotive's El centro, CA retail dealership with franchises from VW, Porsche, Audi, Peugeot and Honda. Sales Team Leader (Closer) at Kearny Mesa VW-Peugeot March 1981 - June 1982 (1 year 4 months) Initially hired as a sales representative, Ralph was soon promoted to "Sales Director" responsible for hiring and managing a team of sales rep's and "closing" their deals.

Publications
Automotive Digital Marketing Automotive Media Group December 24, 2007 Authors: Ralph Paglia Ralph Paglia is the Founder and Editor-in-Chief of America's leading social network for automotive marketing and sales professionals. The Automotive Digital Marketing (ADM) Professional Community provides an online exchange for strategies, tactics, best practices, files, images, videos and professional networking amongst marketing professionals working in the car business. The ADM Professional Community derives revenue from advertising and consulting services...

Education
State University of New York College at Buffalo MBA, Marketing, Finance, 1979 - 1981 State University of New York at Buffalo - School of Management MBA, Marketing, 1979 - 1981 Valparaiso University BS, Business Administration, 1975 - 1979 Activities and Societies: Phi Kappa Psi

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Honors and Awards

Certified Technical Trainer (CTT), Reynolds Consulting Services Consultant of the Year for 2001, AAISP Internet Sales Management 2007 National Award, Digital Dealer Magazine April 2007 cover story, Google Certified AdWords Professional. GM Standards For Excellence (SFE) Facilittor, GM Certified Internet Dealer (CID), Digital Dealer Conference Featured Speaker, J. D. Power and Associates Automotive Internet Roundtable Featured Speaker, Kelley Blue Book eBusiness Networking Featured Presenter, Ford Lincoln Mercury Digital Advertising Dealer Summit Facilitator, American Honda Motor Company Internet Lead Management Featured Speaker, 2011 PCG Digital Marketing Passion Award,

Interests
Automotive eBusiness development for sales, online automotive service marketing, web based parts and accessories sales, Digital Advertising strategies, Search Engine Marketing (SEM), Search Advertising, Search Engine Optimization (SEO), Online Display Advertising strategies, Behavioral Targeting, website visitor Retargeting, creative retargeting, advertising creative based sequential messaging, social media marketing, online business reputation management, Transactional eCommerce capable automotive web site development, OEM business development, automotive consulting practice

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Ralph Paglia
Vice President at Tier10 Marketing rpaglia@gmail.com

203 people have recommended Ralph

"When it comes to writing a recommendation for Ralph, one is hard pressed to do justice to the character and talents of this individual. "Iconic" is perhaps the only word that comes close to the impact he has made. He is without question a Mover and Shaker of the Automotive Industry. Never content to rest on his laurels, you can be assured that when he points to an industry trend, you can either get on board early, or spend a lot of resources later trying to catch up. More importantly, he is more often than not THE trend-setter with new, exciting, and out-of-the-box solutions that are quantifiable yet innovative. The greatest thing about Ralph, and why I whole-heartedly adjure everyone to heed his advice and get to know this amazing individual, is that he has launched the career's and expanded the knowlege of countless individuals with no thought to personal reward and many times little thanks or recognition. He has Karma credit to spare and is genuine and honest. I am proud to name him as a trusted resource and, more importantly, a respected friend." Bryan Armstrong, President/Sole Proprietor, BAMarketing, was with another company when working with Ralph at Tier Ten Marketing "I have had the pleasure of being associated with Ralph for about 3 years now. Ralph has been a very giving individual with his time and suggestions for our company, and through his numerous digital properties he has become a beacon for Digital Marketing solutions for car dealers and dealer employees from around the country. He is tireless in his pursuit for knowledge of how to do it better. He is also very generous with his time and information as it pertains numerous associations and speaking engagements within the automotive community. If you are considering utilizing Ralph in any way, shape or form, you will be completely satisfied with the results. Ralph is truly a professional and I consider myself lucky to be in his wide circle of friends." Scott Falcone, President, Presto Reviews, was with another company when working with Ralph at ADP Dealer Services "Ralph is a leading expert in the Digital Marketing and automotive industry. He is a true visionary in his field and I admire his passion and dedication to any challenge he faces. He is always a pleasure to work with." Craig Captain, Enterprise Account Director - Sales, ADP Dealer Services, worked with Ralph at ADP Dealer Services

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"I have known Ralph for a few years now. It is in my opinion that Ralph is a true digital marketing innovator in the automotive industry. Ralph has been like a mentor to me and a great friend. It is because of Ralph that I am a better professional with plenty of knowledge and experience. Ralph Paglia is the real deal and will create opportunities for a business using his skills and experience." Stan Sher, National Internet Sales Director, Dealer Synergy, was with another company when working with Ralph at ADP Dealer Services "It would be very impressive just to talk about Ralph Paglias many accomplishments in his very accomplished career. But I wouldnt be doing him proper justice. I could state that Ralph is arguably the leading expert in the Digital Marketing world, particularly as it pertains to the automotive industry, but I would only be touching on his many talents, successful experience and self-taught skill set. What really separates Ralph from his peers is his personality, his strong integrity, his passion, and his willingness to be a coach, a mentor and a friend whenever the need arises. People just like being around his infectious personality. He is a motivator pure and simple. In demand as a key note speaker and expert in his field, he brings to the table all the intangibles we look for in a leader. Any company who employs Ralph Paglia should realize what a valuable asset they have and any who might consider his services in the future should know that your team will be much better with his presence. He does not just solve problems, he tackles them, and his passion, determination and perseverance prevail. He can take your company from good to great. I highly recommend Ralph Paglia and would suggest that he can be the difference maker for your company or organization." Tom Morris, Standards For Excellence Facilitator, Maritz, Inc, was with another company when working with Ralph at ADP Dealer Services "I first worked with Ralph as part of the Google team introducing Audio Ads to the market. Within weeks of hopping on a webinar, Ralph set up and was running radio campaigns for his Tier 2-3 clients. Ralph and crafted a business development partnership which expanded the relationship between ADP and Google. Ralph is a visionary, technically adept and a leader in gathering the right people to make things happen. He is the best example of an internal champion (both for ADP and his clients). I worked with him again when I joined start-up Spot Runner and within weeks, he had my team in front of the right decision makers at Ford and ADP. In an age where the traditional marketing funnel has been fragmented and new digital products/platforms/distribution methods are introduced at warped-speed, Ralph is one of the sharpest players in breaking through the clutter to optimize which will most impact his clients' bottom line. I'd happily work with him again (and if I'm exposed to or part of any new initiative) he'd be one of the first I'd reach out to." Kathleen Sheehan, Sr. Account Executive, Google, was a consultant or contractor to Ralph at ADP Dealer Services "Ralph is one of a kind and always at the top of his game. He has helped me or my clients on many occations. I have always looked up to Ralph and strive to learn from him when I can. I have been
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lucky to work with Ralph and be part of the same team. Any organization would be lucky to have him." Richard (Andee) Joyce, Regional Sales Manager, ADP/ BZ Results, worked indirectly for Ralph at ADP Dealer Services "It has been my pleasure to work with Ralph during my tenure at ADP Dealer Services. Ralph is a leading expert on the automotive industry, automotive marketing and digital marketing in general. His passionate commitment always impresses me and is breadth and depth of knowledge always amazes me. Virtually singlehandedly, Raplh has built a thriving social media and marketing practice team at ADP from scratch." Thomas Morelli, Supervisor, Digital Advertising, ADP Dealer Services, worked with Ralph at ADP Dealer Services "Ralph Paglia is a phenomenal contribution to our challenges we experience in our industry. Being a Pioneer in Internet Advertising & Process he brings so much experience to the table I could spend days asking his advice. If you need help getting you Dealership or Company Prominent on the Internet or need ANY Internet related advice... Ralph is your guy!" Jennifer Boland, was Ralph's client "This is an easy one, simply put an outstanding individual with great worth ethics that I would highly recommend for any job at hand, it doesnt get any better than that. Tom Seely" Tom Seely, General Sales Mgr, Arnell Auto Group, was with another company when working with Ralph at ADP Dealer Services "I have followed Ralph Paglia and have been a member of his Automotive Digital Marketing (ADM) community for several years. I also have had the pleasure of attending several of his presentations at Digital Dealer conferences. The reason? Ralph is a true innovator in our industry and was the first to open a line of communication between industry leaders and anyone seeking information or best practices for their dealerships Internet Sales Departments. Ralph has dedicated himself to staying ahead of and at times creating the curve in the constantly changing Automotive Digital Marketing world. Anyone who is a member the ADM community or knows Ralph has benefitted from his wealth of knowledge and willingness to share it. If you are an Internet Sales Director or Dealer trying to get your arms around your internet department, or you simply want to advance to the next level, it would be well worth your time to join the Automotive Digital Marketing community and reach out to Ralph for guidance. You will not only have his insight, but that of one of the most prolific online communities there is. http://www.automotivedigitalmarketing.com/" Rob Fontano, Digital Sales & Marketing Director, Marazzi Motors, was with another company when working with Ralph at ADP Dealer Services

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"Ralph pushes the envelope with social media innovation, he truly understands the automotive digital marketplace and it's effects on a dealers day to day business! A true leader in Social Media!" George Magda, Regional Sales Director Central U.S., Dealer.com, was with another company when working with Ralph at ADP Dealer Services "Ralph Paglia is the most focused individual I have ever met when it comes to the Digital Marketing vertical. I fully endorse him and thank him personslly for giving me ideas to keep moving forward. Ralph Paglia continues to always wake us up and keep us thinking about new possibilities for future development. Kim Clouse Executive Director Carfolks.com and I Auto Consultants" Kim Clouse, Managing Owner, I Auto Consultants, was with another company when working with Ralph at ADP Dealer Services "I'm honored and pleased to provide a recommendation for Ralph Paglia. Ralph is a prolific thought leader who has openly shared his experience, insight, and sales and marketing acumen with the automotive industry via public forum, social media, websites and other online sources. Ralph and I partnered, in conjunction with Ford Motor Company, to develop a strategic digital marketing program for Ford dealers. The program was developed, launched, and has exceeded forecasts, due to Ralph's stewardship. Ralph brought the right people together to execute the right program for the right reasons. I don't believe there is a more respected, or more well liked individual in our industry than Ralph Paglia." John Stremel, OEM Development Manager, Kelley Blue Book, was with another company when working with Ralph at ADP Dealer Services "Ralph has a passion and work ethic that is unmatched in today's marketplace. he is innovative and fearless when it comes to his craft. Ralph is one of those rare people who actually love any challenge he undertakes and views it as an opportunity." Frank Marr, Digital Marketing Consultant, Ford Motor Company/ADP Digital Marketing, worked directly with Ralph at ADP Dealer Services "Ralph is a true automotive and social media thought leader. I had the pleasure of working with Ralph last year on an industry panel and found him to be a thoughtful, intelligent and collaborative panelist. Ralph and I continue to stay in touch via a number of social networking sites, including his Automotive Digital Marketing community. I continue to be impressed with not only the quantity and the quality of his contributions, but the scope of Ralph's industry knowledge, the depth of his connections, his profound passion for the digital automotive space and his willingness to share his expertise with others. I look forward to our professional paths crossing again." Mary S. Butler, Senior Content Strategist, Razorfish, was with another company when working with Ralph at ADP Dealer Services

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"I don't think Ralph sleeps,,,, he certainly knows his way around a computer, he knows how to throw a great networking party and he knows the automotive business inside and out. Great guy! --Jesse Biter CEO, HomeNet Automotive, LLC." Jesse Biter, CEO, HomeNet, Inc., was with another company when working with Ralph at ADP Dealer Services "Ralph Paglia is the most energetic and passionate individual within the retail automotive consultancy business. His hard work, dedication, and creativity led to the development of Ford's Digital Dealer Advertising Program including our Social Media Integration. Ralph was also instrumental in developing and expanding our Digital Marketing Dealer Consultant Program." Bill Furgason, was Ralph's client "I have been fortunate to work with Ralph Paglia on the Social Marketing and Reputation Management Team. Ralph is a scientist when it comes to utilizing new media platforms and optimizing his knowledge of the industry to deliver superior results to his clients. I look forward to every chance I have to work with and learn from him. My time working with Ralph has been one of the most valuable experiences I have had." Micah Birkholz, Technical Consultant, ADP-BZ Results, worked indirectly for Ralph at ADP Dealer Services "I am delighted to recommend Ralph because he is articulate, enthusiastic, knowledgeable, connected and works extremely hard. Ralph broke new ground with ADP and has guided them thru a number of critical new partnerships lith companues like Ford Motor. His detailed, hands-on knowledge of the industry in general and digital marketing in particular were critical sucuss factors. The launch of Digital Dealer was a first and early recognition of critical need." Roy Busse, Vice President Sales, ADP Dealer Services, managed Ralph indirectly at ADP Dealer Services "Ralph's years of experience in the automotive industry coupled with his constant exploration of new marketing techniques makes him an ideal candidate for anyone looking for "a winner." He is bold and willing to take chances. Always reaching for more, Ralph is a true adventurer in the automotive marketing space who can lead a team to greatness and beyond." JD Rucker, Chief Marketing Officer, TK Carsites, was with another company when working with Ralph at ADP Dealer Services "In the several years that I now have had the privilege of working with Ralph, he strives to maintain the highest degree of integrity in representing our organization, solutions and services. His professionalism and depth of knowledge has earned him the respect of his coworkers, clients and the Automotive Digital Marketing community as a whole. I am confident that Ralph will continue to

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prove himself an asset in both his current and future endeavors." Dave Steinman, Digital Marketing Solutions Rep, ADP Dealer Services, worked directly with Ralph at ADP Dealer Services "Ralph has a set of skills (and energy level) that I have admired for years. Besides his deep automotive retail experience, Ralph is clearly a visionary when it comes to the intersection of automotive retailing and the adaption of new technologies that drive sales and profits for organizations. He has a strong Customer Focus and works to drive innovations that benefit customers first -retailers second and vendors third... the right order in my mind!" Mike Wethington, President and CEO, Outsell LLC, was with another company when working with Ralph at ADP Dealer Services "Working for Mr. Ralph Paglia and for the ADP Social Media Reputation Management division from the beginning, has truly been an incredible experience. As the Director of our department, Ralph has always seen himself as an equal to all of his employees, which inevitably is the reason as to why all of his employees established a greater respect for the department and for Ralph. Personally speaking, Ralph guided me throughout the first six months of my employment, building confidence in me to tackle initiatives that are larger than the department, and create work flow processes to propel our department forward. Not many Directors trust their employee's enough with great initiatives like Ralph did with the original team he established in Scottsdale, Arizona. I not only see Ralph has my Social Media/ Reputation Management mentor, he is my professional mentor, who has taught me a great deal about both the Automotive and Online Marketing Industry. Working for and with Ralph has been an absolute pleasure, and I am sure others will feel the same way who get the opportunity to collaborate with him in the future, the way I did." Claudia Gharai, Social Media / Reputation Management Specialist, ADP Dealer Services, reported to Ralph at ADP Dealer Services "I know Ralph since year 2000. He is the most knowledge Automotive Internet sales Pro I have met . He is always on the top any Internet marketing innovations available in the market. Most what I like about Ralph is his willinings to share his knowledge with colleagues ." Mikhail Melomed, Internet Director, Honda Mall of Georgia, was with another company when working with Ralph at ADP Dealer Services "I have know Ralph for many years and he is one of the true innovators in our industry, Ralph has been open with his knowledge and recommendations with me though out our entire professional relationship and I would highly recommend him." Todd Mathews, Entrepreneur/President, JMT Enterprises, worked with Ralph at ADP Dealer Services

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"I strongly recommend Ralph Paglia. Ralph is an energetic, well connected, experienced automotive sales professional. I have always enjoyed working with Ralph over the past 10 + years. He has an excellent understanding for the automotive business and his work ethic is second to none. I personally believe Ralph is one of the few automotive executives that personal impacts have changed this business and will continue to change this business for years to come. I feel Ralph provides a significant advantage to any team or company he joins . Sean Stapleton Chief Sales Officer VinSolutions, LLC 952.270.3200 www.vinsolutions.com" Sean Stapleton, Chief Sales Officer, VinSolutions, was with another company when working with Ralph at ADP Dealer Services "Ralph is certainly an industry expert and an innovator in his industry. He is in the midst of taking an art form and making sense out of it during this explosion of social media. I have found Ralph to be an expert in product knowledge in his development of this marketing space. It is of high importance to also say that he has high integrity, which I feel is the most admirable trait in a leader." Bill Green, President/General Manager, Automotive Avenues, was with another company when working with Ralph at ADP Dealer Services "From my view there is no one in the automotive business (Wholesale or Retail) who has a better understanding of the Digital world than Ralph Paglia. From marketing, & branding, to customer touch and retention, this guy lives, writes & creates best practices our industry can set their watches to." Bill Richards, Digital Marketing Consultant, ADP/BZ Results, worked with Ralph at ADP Dealer Services "I proudly recommend Ralph Pagilia as he is Nationally recognized as a SME in Automotive Digital. I have interacted with Ralph on numerous occasions for expertise and direction. I have also attended many of Ralph's Digital, Social Media & Reputation Management workshops at NADA & Digital Dealer would strongly recommend as he is clearly one of the best Automotive Facilitators in the country. Ralph's style is clear, professional, detailed and driven. He would be a exceptional asset to any Automotive and Digital Marketing company." Scott Mynuk, Social Media Consultant, Ford Motor Company, worked with Ralph at ADP Dealer Services "Ralph is a passionate leader, speaker and expert on digital marketing. He has limitless energy and genuinely cares about helping automotive industry professionals. He is constantly researching and promoting cutting edge tools and products and sharing that information to our benefit. He also is great to work with which is probably also why he's so highly recommended." Mike Brodeur, Search Marketing Analyst / virtual marketing consultant, ADP Dealer Services, worked indirectly for Ralph at ADP Dealer Services

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"Ralph Paglia is a strong leader with a clear mission and goal in mind. He has consistently shown the ability to stay on the 'cutting edge' of digital solutions, social media. Ralph has strong communication skill; presenting in auditorium to small groups. He is a great resource and shares information to help others get better. Ralph is the person you want on your team." Kimberly Favazzo Patrum, Digital Solutions Manager, ADP Dealer Services, worked indirectly for Ralph at ADP Dealer Services "Ralph is one of the most qualified and competent professionals I've ever worked with in the digital marketing and advertising space. In particular he understands the car dealer's point of view and is extremely effective helping customers use digital strategies to increase their overall success. His creativity is often well in front of the rest of the market place and results in much appreciated leadership for his customers and co-workers. He has a strong work ethic and produces excellent work." Mike Sailor, Sr. VP, ADP, managed Ralph indirectly at ADP Dealer Services "Ralph is one very unique individual. He approaches his work with a passion seldom seen in today's workplace. He is tireless in his work ethic and I often wonder when he sleeps. He ha an uncanny ability to see around corners, when it comes to "what's next" in this ever changing virtual world, and his vision has led the way in impementing new and creative solutions. Above all that he can be counted on to provide, not only compelling innovative solutions, but integrity and honesty when it counts the most. I would, without resevation, reccomend Ralph to anyone wanting a highly skilled, committed,passionate employee and friend." Eric Goodmanson, Servant Leader, HAC Group/CyberCar, Reynolds and Reynolds, worked directly with Ralph at ADP Dealer Services "I have known Ralph for the past six years. He is a recognized leader and innovator within the automotive dealer community. Ralph did a tremendous job as the Internet director at Courtesy Chevrolet. Courtesy Chevrolet became a dominate leader in the Phoenix area through Ralphs leadership. Ralphs first-hand retail experience in a high volume dealership takes his level of understanding to a much deeper level. As a speaker at the national conventions, Ralph has a following like a rock star. I have found Ralph to be reliable and committed to delivering the highest standards to the automotive dealer community. Phil Sura VP Sales UnityWorks Media" Phil Sura, VP Automotive Division, UnityWorks Media, was with another company when working with Ralph at ADP Dealer Services "Ralph has been a constant force in the industry for years and someone that practices when he preaches. He has been at the forefront in both retail and vendor positions as well as a competent, leading speaker for as long as I've known who he is. Over the past three years, I've enjoyed countless conversations with Ralph ranging in subject from the most obscure to the most pressing.

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You can count on the fact that he will have an opinion on any of those subjects while being open to having his opinion changed. One of his great traits is the ability to think ahead. Another would be following that instinct, something sorely missing in the automotive space. You can count on Ralph to be in, on and around the hot subject matter, even if it happens to be him at any moment. He's not afraid to say where he's at and that's respectable. For changing the retail space, for being willing to take chances, for being a (loud) voice in the business, I'm happy to count him as a colleague and friend, and can vouch for his knowledge and abilities." Gary May, President/Consultant, Interactive Marketing and Consulting Services (IM@CS), was with another company when working with Ralph at ADP Dealer Services "Ralph is the acknowledged guru of all things digital associated with the auto business. When Ralph speaks, people listen! His workshops at conferences are always the best attended, usually overflowing with folks standing in line in the hallway just to listen. Ralph is so far ahead of the curve he knows the answer before others know the question." David Ruggles, President, Advanced Concepts & Techniques, was with another company when working with Ralph at ADP Dealer Services "Ralph has long established himself as one of the original pillars of the retail automotive industry. Nearly everyone in our field is aware of the vast knowledge and experience Ralph brings to the table, they're also aware of the heart and passion behind his efforts. Ralph is responsible for introducing a new layer of concepts and strategies to retail groups all over the US. I'm glad I connected with Ralph years ago - his ongoing drive has been a positive influence." Eric Miltsch, IT | Internet Director, Auction Direct USA, was with another company when working with Ralph at ADP Dealer Services "Ralph is a testament to what one can accomplish when they put others first and take the time to help others advance their own careers. Zig Ziglar said it best, "You will get all you want in life if you help enough other people get what they want." Ralph has personified that to a level that very few others have reached. His vast knowledge in digital marketing is astounding and while he has been in it from the beginning, he has proven time and time again that he is and will continue to be on the forefront of this exciting field of dealership marketing. I highly recommend Ralph, he will NOT disappoint...ever!" David Johnson, Automotive Social Media Strategist, Next Generation Dealer Services, was with another company when working with Ralph at ADP Dealer Services "Ralph is an active and dynamic leader in the automotive industry. His demonstrated passion to drive results for his clients has lead to numerous innovations that has greatly impacted the automotive industry. His ability to not only master key principles in the Digital Marketing/Advertising arena but also has lead to the mentorship of numerous "Champions" across the country. Through his leadership he has fostered numerous partnerships with OEMs, dealers, vendors, and managers
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at all levels who desire to push the the needle beyond the norm. Ralph's commitment and integrity are above reproach and I would not hesitate to recommend Ralph for any position that requires the most demanding challenges. Ralph simply has "No Boundaries."" Stephon Jones, Regional Digital Marketing and Digital Advertising Manager, ADP, worked with Ralph at ADP Dealer Services "Ralph Paglia doesn't need a recommendation. His expertise in all things digital marketing are so well documented and such a part of the automotive landscape that there is simply no use in recommending him. He is too much a part of ecommerce advertising from its inception to require positive comments. I look to Ralph as a father figure in an industry that needs REAL car guys with unending knowledge of all things digital marketings - in this instance, Ralph is the real deal. A true automotive genius, fueled by his interest in spreading the wealth of digital marketing best practices to others, there is no one I can recommend higher." Joe Webb, President, DealerKnows LLC, was with another company when working with Ralph at ADP Dealer Services "Ralph Paglia is a top notch performer and does what he says he is going to do and always willing to go the extra mile! Grant Cardone, Author" Grant Cardone, Author, International Speaker and CEO, Cardone Enterprises, was with another company when working with Ralph at ADP Dealer Services "Truly, there's only one Ralph Paglia in the exciting, rapidly evolving world of e-commerce. Bursting with brilliance, creativity, energy, enthusiasm, intellect and a boundless knowledge of the latest frontiers of the Wild Wild West of the Internet, Ralph is not only the best choice to mentor your sales team and to recession-proof your organization, he is the only choice. Ralph rendered superlative advice and counsel to my previous employer (GM dealer with Buick, Chevy, GMC, Pontiac and Saab brands represented) and to me on numerous occasions. The modern day Sun Tzu of the automotive business, Ralph's planning, implementation and seamless execution of unconventional guerrilla marketing campaigns have achieved over the top sales results (with fantastic CSI) for many of his audacious clients who chose to believe in Ralph's specific "Art of (Car) War" and who approved his bold, trend-setting strategy and tactics. Ralph's embrace of progressive web 2.0 customer-centric concepts is total and unequivocal. He understands what the car buying customer of the 21st century is thinking and what type of searching and buying experience that demanding customer is desperate to achieve. And Ralph delivers, each and every time, with a genuine smile and a love of life and a respect for other people that has to be felt and seen in person to be appreciated. So, what are you waiting for? The recession be damned, your organization is poised to thrive while your competitors struggle just to survive. Place the telephone call. Send the e-mail message. To Ralph Paglia. Do it today. It will be your best business decision of the year 2009." Christopher Ferris, was Ralph's client
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"Ralph is a very professional businessman. He is detailed and thorough when making his presentations. Ralph's professionalism will surely allow him to rise to the top. I am sure that any automotive business would be happy to use Ralph's services. I highly recommend him!" Barbara Brazile, public relations/marketing manager, ford motor minority dealers, was with another company when working with Ralph at ADP Dealer Services "Now after several years working with Ralph Paglia I can tell that he contributed enormously to the success of our annual Automotive CRM conference in California. He became a part of the event by engaging in the research, helping to find the best speakers and driving attendance from key strategic thought leaders within the automotive vertical. Ralf is a top speaker; his presentations are full of great tips and useful advices, very engaging, enthusiastic and extremely practical. As a person he is one of my favorite persons to work with: full of great ideas, positive energy and always happy to help attitude. I recommend Ralph as an engaging speaker and valuable business partner, easy and pleasant to work with." Irina Kremin, Business Development and Sponsorship Director, European Networking Group, was a consultant or contractor to Ralph at ADP Dealer Services "Leading by exemple and getting his hands dirty just to understand every technical facets don't scare Ralph. He is not only a great speaker, he is a real leader in the automotive industry!" Stephane Johnson, Search Marketing Specialist, ADP / BZ Results, worked indirectly for Ralph at ADP Dealer Services "Ralph is a fount of information and knowledge with a contagious passion for innovation and the business clat to back it up. It was an honor to converse with and learn from Ralph." Nick Cybela, was Ralph's client "I have observed first hand Ralph's amazing ability to demonstrate his exceptional writing & teaching skills, this enables Dealers a refreshing view how to handle different complexities within their CRM systems. He is a true visionary & expert in his field. I have the pleasure of calling Ralph my colleague." Jim Bernardi, President, AutoPro Training & Marketing Solutions, worked with Ralph at ADP Dealer Services "Ralph is one of the most knowledgeable and pro-active people I have ever met! His energy and enthusiasm are almost overwhelming at times! All I can say is give him a project or a direction and get out of the way! Please call me direct if you have any questions. Ken Bittner" Ken Bittner, Senior Training Consultant, HAC Group, worked with Ralph at ADP Dealer Services

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"I am a FOR (friend of Ralphs) Ralph has earned my respect and admiration for the time and energy he has given me in our short time of friendship and business relations. Thank you Ralph!" Allan VerBouwens, was Ralph's client "I would defer my opinion and expertise on any issue regarding technology, processes and Internet opportunities to Ralph with the clear conscience and confidence of knowing that he is the expert. His diverse background and selfless sharing of best practices with collegues and clients has earned him my respect and continued support - and I suggest that you lend him yours!" Philip Zelinger, President, Ad Agency Online, L.L.C., was with another company when working with Ralph at ADP Dealer Services "Ralph is one of the most intelligent and outside the box thinkers that I know in the automotive space." Mark Burack, Executive Vice-President, Liquid Motors, Inc., was with another company when working with Ralph at ADP Dealer Services "What can you say about Ralph? Well, for starters, he's my personal friend as well as a peer and business associate. Ralph is the consummate professional. An expert in technology marketing applications, especially in the retail automobile industry. More so, he is a master realtionship-marketer. So many people talk a good game and then, they can't produce results on the firing line. Ralph will dive in on any project and work side-by-sde with those he is teaching. My friend and well-respected 21st century car-guy...Ralph Paglia. JIM" Jim Ziegler, CSP, HSG-4600+, President, Ziegler Corporations, worked directly with Ralph at ADP Dealer Services "I have been very impressed with Ralph's innovation in terms of analyzing department and company performance. Frankly, I have never seen such comprehensive performance studies, and it has proven to be incredibly useful to us in our relationship with Ralph. I have no hesitation in recommending Ralph to the right company that can utilize his wide skillset. If I thought I could afford him, I would hire him myself, and I say that with the slightest jest." Clyde Dicks, Partner, Auto Lead Exchange, was with another company when working with Ralph at ADP Dealer Services "Ralph has the insight and understanding of dealership internet department scalability that impacts the outcome of the same. His outward thinking and overall grip of ecommerce applications (as it applies to the automotive industry niche) is what will create the future for the industry; as a whole. As the industry evolvess - and is ready for integrated internet applications that produce results Ralph will be an advocate. More than likely - Ralph will know which applications and products will provide the results necessary to keep his name synonomous with automotive e-commerce

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success." Eric Hinkle, President, VinStickers, LLC, was a consultant or contractor to Ralph at ADP Dealer Services "Ralph is truly one of leaders in this industry. Spend some time with Ralph and you will come away with knowledge insight and the benefit of experience. You couldn't ask for a more purposeful and passionate partner in the digital realm." David Harris, Internet Manager, American Suzuki Motor Corp, was with another company when working with Ralph at ADP Dealer Services "Ralph was the kind of person that you wanted to have as a resource. He was in touch with customers and had a clear understand of their pain points and how our products and services could bring value. He always had a good handle on how our competition was doing in comparison to our own product roadmap." Mark Gruenberg, Technology Product Manager, Reynolds and Reynolds, worked with Ralph at ADP Dealer Services "Ralph is one of the most knowledgeable automotive professionals I know. He has worked in most aspects of the business from retailer, OEM, service provider and independent consultant. His years of experience are immediately apparent when you speak with him. Ralph is someone I would always want on my team - not the opposition! Whatever he does he is successful at!" Arlene Clements, Account Director, Reynolds and Reynolds, worked directly with Ralph at ADP Dealer Services "Ralph is unmatched in his understanding of web-based tools and how web-based products and features create value and profits for an auto store. Ralph not only knows these products but he is adept at their application and in utilyzing their function(s) to increase sales and performance. He is both proficient and efficient in using new technologies as they relate to e-business and their effect on an auto dealership's bottom-line" Jeff Ward, Owner, Rhino Advantage Inc., was with another company when working with Ralph at ADP Dealer Services "Ralph gets it. He doesn't just talk about what people should be doing, but he actually does it. Ralph fundamentally changed a dealership's entire business by evolving them from a traditional print advertising plan to a fully integrated digital plan with a pipeline to a 24 person business develop center that turned the digital handraisers into customers." Matt O'Mara, Founding Partner, Topolewski, LLC, was with another company when working with Ralph at ADP Dealer Services

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"One of the most knowledgeable automotive e-commerce guys I know. Has the background and knowledge to both manage and teach e-commerce in automotive." David Antonio Wassmann, Owner, MotorAlley, LLC, worked with Ralph at ADP Dealer Services "Ralph should be outstanding in his new role at ADP. Anytime you can combine passion, enthusiasm, and down in the trenches skill you win. Ralph brings many years of Theory, followed by many years of practice to his new position. Good catch ADP." Tim Clay, Managing Partner, Clickmotive, worked with Ralph at ADP Dealer Services "Ralph sets the standard in working in new media. He has a complete understanding of how consumers digest information as well as how they shop. If more marketers could just understand the digital like Ralph does, they would be much more successful. Ralph is way ahead of most marketers." Gary Topolewski, Owner, Topolewski, LLC, worked indirectly for Ralph at ADP Dealer Services "Ralph has demonstrated an exceptionally high level of expertise in the field of automotive CRM/E Commerce. He is considered by his peers and competitors in this field to be the model of innovation and organization. He is a tireless worker, sincerely dedicated to make every business venture a success and the example for others to follow. Processes and systems that work are his trademark. Listen closely.....this man has a lot to offer!" Chris Milosek, Facilitator, Maritz Inc, was a consultant or contractor to Ralph at ADP Dealer Services "Ralph is extremely knowledgeable of the tier 1/2/3 businesses and digital marketing. His clients will benefit greatly from his insight." Rob Bollinger, SVP, Local Digital Media Strategy, Jumpstart Automotive Media, was a consultant or contractor to Ralph at ADP Dealer Services "Ralph was a great asset to the team at Reynolds and was really missed when he moved back to retail." Paul Whitworth, VP, Information Services, Reynolds & Reynolds, managed Ralph indirectly at ADP Dealer Services "Ralph is an exceptional individual. He is always very thoughtful about the advice and recommendations he gives. In addition, he is as knowledgeable as anyone I have ever met when it comes to knowing and understanding e-commerce for automotive dealerships. In his new position, he will be able to shape and define the logical next steps in successful automotive retail processes. Anyone who has the opportunity to visit with or hear Ralph speak should take the opportunity to do
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so. It will be time well spent." Gary Montoya, General Sales Manager, Sunset Chevrolet, was with another company when working with Ralph at ADP Dealer Services "Ralph is an veteran when it comes to anything relating to digital automotive marketing. He is a firm believer in creating a true partnership between an agency or vendor and the dealership, autogroup, or OEM client. I wish him the best of luck in his new role at ADP and would highly recommend his services to anyone." Shaun Porcar, Director of Sales, Local Digital Media Strategy, Jumpstart Automotive Media, was a consultant or contractor to Ralph at ADP Dealer Services "Ralph has such a great reputation with the OEM's - he can open doors that many people can not." Kim McDevitt, Manager, Reynolds and Reynolds, worked with Ralph at ADP Dealer Services "Ralph is truly ahead of the game in the world of online automotive. Ralph's enthusiastic approach and love for his work makes him an asset in the industry, and to his clients." Mike Machado, Director of Sales, Jumpstart Automotive Media, was a consultant or contractor to Ralph at ADP Dealer Services "Ralph, is true asset to ADP, it is always a pleasure to work with or against Ralph, he always brings a new challenge" Aaron Bickart (abickart@gmail.com), Director of Sales -- CRM West, Reynolds & Reynolds, was with another company when working with Ralph at ADP Dealer Services "Ralph is a well respected man in this industry. He goes out of his way to make a difference for a friend or customer in the most positive way. It is always a pleasure to hear from Ralph." Dolores Cruz, Reg. Sales Mgr, Dealix, was with another company when working with Ralph at ADP Dealer Services "Ralph is a highly skilled automotive business consultant with extensive experience. He has repeatedly demonstrated a high degree of leadership. Ralphs energy level is second to none. He never quits. I have always admired Ralphs ability to quickly understand what needs to be done and how to go about creating and implementing a detailed plan of action. His specific e-commerce knowledge is among the highest in the country. I would welcome the opportunity to work with or for Ralph any time." Paul Berends, Cyber Car eBusiness Consultant at HAC Group, Cyber Car, worked directly with Ralph at ADP Dealer Services "Ralph is very dedicated to his career and enjoys working with others that have clear goals and
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objectives in place." Randy Abrams, Sales and Marketing Specialist, The Reynolds and Reynolds Company, worked directly with Ralph at ADP Dealer Services "Ralph is a talented individual who excels in the area of automotive operations. He is specifically effective in the area of eBusiness where he successfully assited dozens of dealers in improving their operations in that arena. He presented to small and large groups. In additiona Ralph was the lead in developing the initial lead management process for a major Asia auto manufacturer as well as the BDC processes for a major European auto manufacturer." Jimmy Trentham, Consultant, Reynolds & Reynolds, worked directly with Ralph at ADP Dealer Services "Ralph is an extremely detailed individual that is focused on the bottom line. He is excellent in relationship building with clients (or potential clients), and will do whatever it takes to "make it happen". You have hired the best individual in the industry to lead ADP's group. Al Dimperio" Al Dimperio, Auto Program Manager, Courtesy Chevrolet, worked directly with Ralph at ADP Dealer Services "Ralph Paglia has continued to show thought leadership in the e-commerce automotive marketing and sales industry. His skills illustrate how to take an idea from concept, apply metrics for evaluating and manage to and adjust for results. He has shown the unique skills of visionary and general management in an industry that requires strategy and leadership. Ralph is an example of both." Brad Korner, National Sales Manager, R.L. Polk & Co., was with another company when working with Ralph at ADP Dealer Services "Ralph has always been ahead of the curve in Digital Marketing and his new position at ADP makes perfect sense. Look for a lot more from Ralph in the near future." Mark Blumenfeld, Product Marketing Manager - Customer Relationship Management, Reynolds and Reynolds, was with another company when working with Ralph at ADP Dealer Services "Ralph is an outstanding automotive services professional. He has extensive experiece, both calling on OEM's and retailers, along with real world dealer hands on retail experience. This combination is unique and extremely valuable to his perspective on how to help clients run their business for greater ROI and profitability. Raph lives this business 24/7 and has very high integrity and honesty. Ralph is a top notch professional in every way that is possible. I trust him completely." Monte Zator, West Coast Managing Sales Director, Reynolds & Reynolds, managed Ralph at ADP Dealer Services

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"Ralph Paglia has an immeasurable amount of specific industry experience and dealer trust. In his role as Director of Digital Marketing for ADP Dealer Services, Ralph will undoubtedly deliver what's most important... quality! Proven business results follow Ralph, but possibly more important, Ralph's character and integrity will = results for those that work with him." Shaun Raines, Owner, Dealer Advisor, worked directly with Ralph at ADP Dealer Services "Digital Marketing is an emerging (and still underutilized) consumer channel for a suprisingly high percentage of automobile dealerships. It will take persistent leadership on the part of DMS providers to peel away the status quo and stubborn resistance to change. Ralph's experience, vision and technical prowess ideally position him to help open new digital markets and business opportunities for ADP. These are challenging times in the auto industry. More than ever, an infusion of fresh ideas and energy is critically needed. I can't wait to see what Ralph will soon be delivering on behalf of his clients." Bill Pike, Dealer Communications & Marketing, American Honda Motor Co. Inc., was with another company when working with Ralph at ADP Dealer Services "Ralph Paglia has been a mentor and a compatriarte. I have nothing but the utmost respect for this gentlemen and what he has been able to teach me. When it comes to thinking outside the box and not being afraid to try new things, Ralph is certainly that guy. I confide in Ralph for his expertise and his wealth of knowledge in an effort to assist us with our growth. I truly value his insight and his teachings - it has certainly made me more valuable at this company. He is a definite asset to any company. I am grateful to have crossed paths with him and look forward to a long friendship for the future." Clint Stevens, Business Development Director, Stampede Pontiac Buick GMC, worked with Ralph at ADP Dealer Services "Ralph is an excellent asset to any company. Ralph is motivated and holds the knowledge necessary to increase any business financially. Rlaph has strong relations with decisions makers and is the perfect person to be a front person for any business." Heather Kane, Regional Sales Manager, Dealix, was a consultant or contractor to Ralph at ADP Dealer Services "Ralph is a innovator with tremendous follow up skills. He has a knack for taking something complex and making it simple." Daniel Rodriguez, was Ralph's client "Ralph is a very unique individual in the world of CRM and Internet Sales Marketing. We engaged him as part of team to coordinate nationwide Internet Sales training for all Infiniti dealerships. He remains today as one of my key industry knowledge resources for CRM and Internet Marketing in

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the automotive marketplace." William Presley, was Ralph's client "Ralph is a detail-oriented manager who carefully monitors the balance sheet without losing sight of the strategic objective. His approach has always produced exceptional results and have set the standards for others to measure by." Kevin Stockton, Business Consultant, Reynolds & Reynolds, worked indirectly for Ralph at ADP Dealer Services "Ralph is a senior leader in dealership internet marketing, is a trend setter for new ideas and concepts and an accomplished speaker and presenter. I highly recommend Ralph Paglia." Jody DeVere, President, AskPatty.com, Inc., worked directly with Ralph at ADP Dealer Services "Ralph has always been well ahead of the bell curve in dealer development and technology. Ralph is the "Go To Guy" to get things done and answers regarding the dealership business needs, requirements and process." Brendan Shea, Sales, Who's Calling Inc., was a consultant or contractor to Ralph at ADP Dealer Services "Ralph is extremely knowledgeable in his field. He shares his knowledge with others in the industry openly. He is a respected member of the automotive industry and is a frequent speaker at industry events. His sessions are informative and popular, which is expected as he delivers results and has proven that over many years. I highly recommend Ralph for any position as I have complete confidence that he can excel at whatever he puts his mind to." Arnold Tijerina, Internet Director, Conant Auto Retail Group, was with another company when working with Ralph at Courtesy Chevrolet "Ralph is a hands-on Manager with a eye for detail. Ralph has always kept all his past and present associates updated with the market conditions almost on a day to day basis! Ralph is a highly motivated individual and a great person to work with and you can always depend on to get any job done." Stevie Nemec, zone consultant, costco auto, worked with Ralph at Courtesy Chevrolet "I met Ralph five years ago at an automotive Internet Sales Conference. I was impressed with him immediately. I have kept up with him ever since and continue to use his vast knowledge as a resource." Mike "Gus" Gustafson, Internet Sales Manager, Darrell Waltrip Honda-Volvo-Subaru, was with another company when working with Ralph at Courtesy Chevrolet

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"Ralph gives everything he's got to delivering results. I am grateful to learn from Ralph, but even more grateful Ralph is open to teaching me. Ralph Paglia is one man I have chosen to idolize. Thank you Ralph!" Matt Lamoureux, Director of Marketing & eCommerce, Acton Toyota, was with another company when working with Ralph at Courtesy Chevrolet "I worked with Ralph at Courtesy Chevrolet and personally witnessed his tireless dedication to the dealership. Not only dedicated but also one of the most knowledgable I have come across within his area of expertise. BRILLIANT...." Lisa Sarata, Customer Service Director, Courtesy Chevrolet, worked with Ralph at Courtesy Chevrolet "Detailed and conscientious executive with top moral and ethical standards" Steven J Hollosi, General Manager, Ford of Ocala, worked with Ralph at Courtesy Chevrolet "Ralph is one of the few individuals who truly excel in the automotive eCommerce industry. I have worked with Ralph in getting invaluable advice on what works, and what does not in this fast moving internet market. Ralph has also helped me with providing input to our online sales strategies which have helped us to sell more cars. I look to Ralph as a leader in this field, and he has my highest recommendation!" Kevin Frye, eCommerce Director, Jeff Wyler Automotive Family, was with another company when working with Ralph at Courtesy Chevrolet "Simply put Ralph Paglia is the top in his field. I hold him in very high regards as a professional and a friend." Tom Seely, E Commerce Mgr, Arnell Auto Group, worked with Ralph at Courtesy Chevrolet "In 12 years Retail Automotive Management experience, Ralph is preeminent expert on Retail Automotive "ECommerce" productivity, systems. Combine this with attentive, personal management style. Makes going to work both profitable and fun." Terrence R. Ferrante, CRM MANAGER, Courtesy Chevrolet, reported to Ralph at Courtesy Chevrolet "Ralph is fantastic! A definite thought leader in the Automotive Internet space. He is a great resource for anything Google or Yahoo! related. I have seen him speak at many automotive industry events." Joanne Nichols, Account Planner, Google, was a consultant or contractor to Ralph at Courtesy Chevrolet

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"Ralph delivered a highly professional, helpful presentation to a large group of GM faciltators. His expertise was evident and appreciated by the audience. Ralph is a skilled and talented presenter whose skill and knowledge of the internet sales process is unsurpassed. He is an asset to any organization." Barb Turino, was Ralph's client "Ralph is amazing. As a marketing professional, he has the rare talent of knowing how to connect with potential customers. Ralph knows how to make marketing messages relevant, therefore effective. I know his methods have definitely increased the number of satified customers at Courtesy Chevrolet. In fact, his success at Courtesy has other automotive retailers asking "how are you guys doing that?"" Gary Topolewski, Owner, Topolewski, LLC, worked directly with Ralph at Courtesy Chevrolet "We had a lot of fun gaining Ralph as a customer because he is known as one of the leading eBusiness Directors in the industry- we were pleased he saw enough merit in Loyalty Driver to begin using it. I have always been impressed with Ralph's willingness to share his knowledge for the greater good of his colleagues- he regularly speaks at industry functions and trade shows. He has also exhibited a great willingness to learn how to use every inch of our eNewsletters for the good of his dealership. Particularly in the world of auto dealer online marketing, Ralph is a dynamo. There are few best practices we preach that I haven't seen him already doing. He is a leader in his field and an all around good guy who is a pleasure to have as a customer and as a colleague." Brian Epro, Director, Automotive Services Group, IMN, Inc., was a consultant or contractor to Ralph at Courtesy Chevrolet "RALPH IS A HIGHLY QUALIFIED,VERY INOVATIVE MANAGER. HE CONTRIBUTES SIGNIFICANTLY TO THE OVERALL SUCESS OF THE DEALERSHIP." Bob Carter, HUMAN RESOURCES DIR., COURTESY CHEVROLET, worked directly with Ralph at Courtesy Chevrolet "Courtesy Chevrolet is one of our most interesting customers. There are few stores, if any, that are as advanced as Courtesy in their analysis of lead providers. Under the leadership of Ralph Paglia, Courtesy has a remarkable handle on what our leads are doing for them, and we constantly point to Ralph as an example of how an Internet department ought to be run." Clyde Dicks, Owner, Auto Lead Exchange, was a consultant or contractor to Ralph at Courtesy Chevrolet "Ralph Paglia is a one of a kind! I have asked Ralph for recommendations on a pay plan for my BDC, Tools and process he uses to run his very detailed oriented Successful BDC. He is the only one I know that knows what it takes to run and manage a BDC. The #'s his store produce on an

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ongoing basis month after month is PROOF enough. Keep up the Excellent work Ralph and try to slow down on your ideas so maybe some of us other small BDC's might have a chance to keep up." Alvin Newton, Business Development Manager, Bob Baker Chevy Subaru, was with another company when working with Ralph at Courtesy Chevrolet "Ralph is a great source of knowledge and inspiration when it comes to Automotive CRM. He understands how to translate his knowledge and experiences into success and is always looking to expand his expertise through new projects, taking on every challenge on the way. Besides that, Ralph also is a great speaker and knows how to bring his views across while keeping his listeners on the edge of their seats." Jens Cornelissen, Senior Conference Producer, European Networking Group - E.N.G., was with another company when working with Ralph at Courtesy Chevrolet "When it comes to CRM, process and execution, there is not one single person better than Ralph. He has become an ally, a mentor and a coach and has helped our dealership get to the next level. I value the knowledge he has passed along to me it has certainly helped us. I would recommend Ralph to any company or dealership wishing to adopt a highly effective and dynamic best practice strategy." Clint Stevens, Business Development Director, Stampede Pontiac Buick GMC, was with another company when working with Ralph at Courtesy Chevrolet "It is always great to work with someone you can learn from. I don't know many people who know more about the car business than Ralph does. He is straight shooter (which I respect) and is always great to work with. I look forward to working with him for years to come." Mark Cosmas, Senior Acct Executive, CBS Outdoor, was a consultant or contractor to Ralph at Courtesy Chevrolet "Ralph is a great manager. He works well with people and has the technical skills and comprehension to keep his business in the now. Ralphs skills and task management has incresed sales at Courtesy Chevrolet. The numbers do not lie and Ralph has shown that by staying ahead in business and beating out the competition. Ralph is an assest to any company that wants to move ahead as an organization and stay on top of goals." Heather Kane, REgional Sales Manager, Dealix, worked with Ralph at Courtesy Chevrolet "Ralph is a detail oriented business director who does not lose sight of the bottom line. he was a pleasure to work with and for, and would highly recommend in any business matter." Duane Phillips, salesperson, Courtesy Chevrolet, worked indirectly for Ralph at Courtesy Chevrolet

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"Ralph is a known and published forward thinking industry leader. Ralph's internet marketing techniques have been adopted by successful e-Commerce directors around the country." Daniel Maynard, National Sales Manager, Kelley Blue Book, was a consultant or contractor to Ralph at Courtesy Chevrolet "I have worked closely with hundreds of owners, GMs, managers & directors of franchise auto dealerships over the last 12 years and I can attest that Ralph Paglia is unique and without equal in his proficiencies & expertise in all areas of e-business within an auto store. Any company looking to walk safely through the "minefields" that are scattered everywhere relating to auto store e-business and investment opportunities will "thank their lucky stars" if they have the privilege to utilyze Ralph's wisdom & informed direction." Jeff Ward, Owner, Rhino Advantage Inc., was a consultant or contractor to Ralph at Courtesy Chevrolet "Mr. Paglia is an accomplished and process oriented manager in the field of automotive CRM/eBusiness. His expertise is widely known and respected throughout the industry. His recent success at Courtesy Chevrolet-Phoenix, AZ has been recognized by General Motors Corp and Maritz Inc. as the benchmark model for other GM dealers to follow." Chris Milosek, Facilitator, Maritz Inc, was a consultant or contractor to Ralph at Courtesy Chevrolet "Ralph is absolutely one of the current pioneers of the successful ebusiness strategy at the dealership level. During the time my company has had the priviledge of providing digital marketing solutions for Courtesy Chevrolet, I know Ralph as an individual who truly cares about the employees and business partners he works with on a daily basis. Most importantly he has been able to draw on his extensive industry experience from all 3 tiers to become a true evangelist for the ebusiness paradign shift that is occuring in today's automotive market space. Ralph is also a generious and insightful presenter and is always more than willing to share his knowledge with other professionals for the betterment of the online automotive marketplace." Shaun Porcar, Director of Sales, Local Digital Media Strategy, Jumpstart Automotive Media, was a consultant or contractor to Ralph at Courtesy Chevrolet "Ralph Paglia is an expert and innovator on internet sales department and BDC best practices for automotive retailers. He is one of the automotive industry top notch speakers, trainers and presenters on how to sell more cars and service by leveraging the power of the internet." Jody DeVere, President, AskPatty.com, Inc., was with another company when working with Ralph at Courtesy Chevrolet "One of the most knowledgeable Internet Managers I've met...his track record proves it. Look

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forward to working together again in the future." David Antonio Wassmann, Owner, MotorAlley, LLC, was with another company when working with Ralph at Courtesy Chevrolet "Ralph is always on top of his game. He has shared valuable insight that has enabled us to improve our our lead sollution." Steven Kruger, Partner, AutoLeadExchange, was a consultant or contractor to Ralph at Courtesy Chevrolet "I have had the opportunity to work with Ralph over the last two years and his level of commitment to the success of the automotive industry has always been impressive. Ralph is among the top of his peers in our industry and has advanced experience with driving online automotive sales. Ralph eagerly and unselfishly shares his knowledge with Dealers and has been an enormous help to guiding the online direction of many General Motors Dealers." Matthew Strickroot, Associate Director of Internet Retail Strategy, Digitas, Inc., was with another company when working with Ralph at Courtesy Chevrolet "Ralph has fundamentally changed the way a dealership engages with a prospective customer. He's shrewd, smart and very generous and gracious with sharing his methodology. Ralph is a pioneer that has had led to wonderful cross-pollination with our other clients. We're very proud of our relationship with Ralph and Courtesy Chevrolet. I am very happy to give my highest recommendation to Ralph." Matt O'Mara, Partner, Topolewski, LLC, was a consultant or contractor to Ralph at Courtesy Chevrolet "Ralph has been advising our company for 18 months on a project in Arizona. His knowledge of the auto industry is incredible and his understanding of Internet sales in the automotive area has been very influencial in our decision making process." John Rang, Owner, Leading Edge Auto Refinishes, was with another company when working with Ralph at Courtesy Chevrolet "Ralph Paglia has an incredible understanding and grasp of what it takes for an auto dealership to be successful in the arena of Internet Sales. I met Ralph at the first AAISP (Internet Sales Managers) Conference in 2006 and was impressed by his enthusiasm and energy when it comes to all things Internet. I interviewed him for a cover story in Digital Dealer magazine and found his knowledge of vendors and the management process of BDC departments to be at the expert level. He measures results and activities in a complete fashion not often seen in the industry. Any organization would most certainly view Ralph as one of their top assets." Mark Dubis, Editor, Dealer Communications, worked with Ralph at Courtesy Chevrolet

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"Ralph is considered in the Automotive Industry as one of the best eMarketing directors in the country. He is innovative and constantly striving to improve his operations and his leadership skills have attracted some of the best to his team. Internet sales are one of the most difficult in the car business but Ralph has developed a process that works and his number prove it." Peter Martin, CEO, AskPatty.com, Inc., was with another company when working with Ralph at Courtesy Chevrolet "It has been my pleasure to work with Ralph in producing an article for Honda and Acura dealers on the subject of Electronic Customer Relationship Management. Ralph is an expert in this area and a source of robust information that serves the needs of the reader. Further, Ralph is a pleasure to know and work with; enthusiastic, positive and open to new ideas. He is a consumate professional." Bill Pike, Principal, PIKE Communications - My Writing Resources, worked with Ralph at Courtesy Chevrolet "" Alvin Newton, was Ralph's client "Ralph, is an extremely intelligent and a passionate about his work, not only does he know how to get along with people, he is a very dedicated employee to Courtesy Chevrolet, he has led a team of individual to an all new level of achievements. Ralph would be my first choice, if I was building a team. Ralph is a true winner..." Aaron Bickart (abickart@gmail.com), CRM Sales Specialist, Reynolds & Reynolds, was with another company when working with Ralph at Courtesy Chevrolet "Ralph is a innovator with tremendous follow up skills. He has a knack for taking something complex and making it simple." Daniel Rodriguez, was Ralph's client "Ralph Paglia's work as the OEM Solutions Account Executive while at Reynolds and Reynolds was as impeccable as his reputation as a human being--a unique combination of precision and attention to detail with an orientation as a people person, negotiator, and counselor. When I need advice and counsel from a trusted consultant, he's on the short list." Mark Dankof, Broadcaster, Writer, Editor, Consultant, Researcher, National and International News Agencies and Websites, was with another company when working with Ralph at Reynolds and Reynolds "I worked with Ralph at The Reynolds and Reynolds Company in the automotive forms division. Ralph is an excellent account executive, focused on details, customer requirements and specific needs of the OEM industry. Melissa Lemmon"

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 Melissa Lemmon, MSE, Product Manager, Reynolds and Reynolds, worked directly with Ralph at Reynolds and Reynolds ""Ralph is a passionate individual who excels in all area of automotive operations. His commitment to excellence has resulted in measurable success for any and all involved. Ralph brings a dedicated approach to solving business challenges for his clients. His focus on eBusiness has successfully assisted dealers in improving their operations in that arena. In additional Ralph was the lead in developing eBusiness process management for a major auto manufacturer worldwide."" Kenneth Karg, Senior eCommerce Consultant, Reynolds & Reynolds, worked directly with Ralph at Reynolds and Reynolds "Ralph brought a level of expertise and experience the the table that the OEM's he was involved with had seldom, if ever, seen before. His dynamic abilities and his depth of relevant knowledge combined with his skill sets enabled Ralph to insure the success of both an Internet process and a BDC process for two disparate OEM's." Jimmy Trentham, Consultant, Reynolds & Reynolds, worked directly with Ralph at Reynolds and Reynolds "Ralph prepares and executes with such passion that dealers from single points to major automotive groups become invigorated. Ralph employs a practical approach that allows him to affect change and he did just that while he was an OEM SPE at Reynolds." Shaun Raines, Owner, Dealer Advisor, worked with Ralph at Reynolds and Reynolds "Because Ralph is exceptionally skilled and knowledgeable about his customer base, I worked with him on several occasions regarding the development and implementation of several products for clients company-wide." Lisa Maddry, Product Manager, Automark, a Reynolds & Reynolds company, worked directly with Ralph at Reynolds and Reynolds "I hired Ralph when he was an OEM Solutions Account Executive at Reynolds and Reynolds. He is one of those rare people who are able to demonstrate both an unbridled enthusiasm for automotive retailing and a deep understanding of the processes necessary to be successful with Internet Sales & Business Development Center (BDC) management. Ralph is a student of the business and he is constantly looking for ways to improve results." Chuck Sullivan, was Ralph's client "Ralph is passionate at what he does, and is a consummate auto industry professional." Michael Israel, Product Manager, Reynolds and Reynolds, worked indirectly for Ralph at Reynolds and Reynolds
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"I had the opportunity to work with Ralph on several occasions and what a pleasure each of those was! Ralph is a true professional that truly listens to the customer to know what they want and need to help drive their business. He has a wonderful attitude and a lot of enthusiasm for anything that he does. Every customer that dealt with Ralph had nothing but complimentary things to say about him. He is one of a kind!" Kim McDevitt, Manager, Reynolds and Reynolds, worked with Ralph at Reynolds and Reynolds "Ralph was a leader in the CRM field for Reynolds and Reynolds, always delivering results oriented strategies to our customers and sharing the process and results with internal personnel within Reynolds & Reynolds. I would highly recommend Ralph!" John Sherman, Director, Reynolds & Reynolds, worked with Ralph at Reynolds and Reynolds "I would gladly work with Ralph any time because he is an experienced BDC Instructor and has the knowledge and experience to create and maintain any BDC or any part of it." Daniel T Veza, Business Consultant II, Reynolds Consulting Services, worked indirectly for Ralph at Reynolds and Reynolds "Ralph was one of the strongest consultants Reynolds & Reynolds ever had. We were sorry to lose him back to retail. Ralph has deep expertise in lead management, CRM and BDCs. He is also very good at making the best practices actionable for any auto retail environment." Paul Whitworth, VP, Information Services, Reynolds & Reynolds, managed Ralph indirectly at Reynolds and Reynolds "I worked with Ralph on a project with BMW's CRM processes. I truly enjoyed working with him as he was very knowledgable about BMW and provided great insight into marrying BMW's methodology with CRM best practices." Jonathan Stearns, Product Manager - Implementation & Support, Reynolds & Reynolds, worked with Ralph at Reynolds and Reynolds "I have worked with Ralph for several years on a number of projects. I have always found Ralphs work to be of the highest quality and caliber. Ralph is an enthusiastic professional with uncompromising integrity who takes great pride in delivering a quality product." Gerard Harrington, was Ralph's client "Ralph brings extensive insight and experience in BDCs, internet, and overall customer communication. Combined with his enthusiam, Ralph has provided great value in setting our overall strategy and implementation in several areas." Scott May, was Ralph's client

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"Ralph is no doubt among the best and most reliable Solutions Account Executive .His very strong interpersonal and leadership skills a well as an extensive international experience provide him with above average adaptation and global business skills. I recommend him with no hesitation" Aarti Sharma 800 +, Business Development, Fortune Infotech, was with another company when working with Ralph at Reynolds and Reynolds "While we were colleagues, it was a pleasure working with Ralph. His extensive knowledge of the automotive industry is incredible. Ralph's keen understanding of both retail and wholesale operations would prove to be valuable to any organization. Ralph is able to develop complex strategies for both OEM and retail clients. His ability to articulate and deliver these strategies is un matched. Regards, Alain" Alain Sabbah, Director, OEM Sales Group, Reynolds and Reynolds, managed Ralph indirectly at Reynolds and Reynolds "Ralph is a visionary in the field of CRM solutions. His input as a professional will be valuable in any area of this field." Darin Wade, was Ralph's client "Ralph is very detailed,thinks through details and is very knowledgeable in the Automotive Retail space. He has an excellent work ethic and can be counted on to listen to the customer and deliver the results. I was very impressed with Ralph when I worked with him." Robert Schaefer, Director, Reynolds and Reynolds, managed Ralph indirectly at Reynolds and Reynolds "Ralph Paglia is one of the most knowledgeable people in this industry and has the real life experience to back up his profound knowledge." Adrienne Reilly, Consultant/Catylst, Reynolds Consulting Service, worked directly with Ralph at Reynolds and Reynolds "Ralph is a no nonsense professional who has passion and dedication. I highly recommend Ralph for his depth of knowledge with respect to E-business and the Automotive, Motorcycle and Marine industries." David Harris, was Ralph's client "Tremendous wealth of knowledge as it applies to dealership processes and achieving positive business results. I always found Ralph to be a great communicator, someone with a lot of passion and was interested in helping those around him to become better." Andrew Rowberry, Sales Specialist, Reynolds & Reynolds, worked indirectly for Ralph at Reynolds and Reynolds
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"I have never met someone who is so positive and energetic then Ralph. His knowledge and skills were valuable during his time with Rey/Rey. Ralph is a leader and gains instant respect and credibility with everyone he meets. Ralph is the guy that will get it done." Randy Abrams, Sales and Marketing Specialist, The Reynolds and Reynolds Company, worked directly with Ralph at Reynolds and Reynolds "Ralph was great to work with, he always made himself available to not only internal (Reynolds) customers, but our dealers as well. Ralph was able to work with our dealers and implement processes that really drove dealership efficiency and profitability. Ralph is great to work with - a true professional." Becky Caldwell, Product Manager, Reynolds and Reynolds, worked with Ralph at Reynolds and Reynolds "Ralph is a very adaptive and creative employee who is able to understand & summarize an ambiguous situation and provide detailed feedback with excellent approach to problem solving. Ralph has proven his ability to think on his feet & deliver solutions that are acceptable to the toughest customers. It was a pleasure working with Ralph & to enjoy the confidence and enthusiasm he exuded." Johnny Kaissieh, Senior Director, International & Corporate Services Operations; Business Manager for Latin America, Reynolds and Reynolds, worked with Ralph at Reynolds and Reynolds "Ralph led in the #ideas# department and created the backdrop to implement your thought or desires as soon as it was required and sometimes sooner. Ralph#s forward thinking set the stage to launch new programs and ideas at a pace UN seen in our industry. The leadership Ralph showed in executing ideas and leading the sustainability of any project was unequaled!" Todd Sharun, Consultant, Reynolds Consulting Services, worked with Ralph at Reynolds and Reynolds "Ralph has done a great job of working in all areas of the automotive business always with the best interest of the customer in mind, using whatever product or technology to advance the sales, service, and profitability of both vejicle manufacturers and car dealers. His experience and business acumen would benefit any company." Earl Jost, Business Consultant, Reynolds & Reynolds, worked directly with Ralph at Reynolds and Reynolds "Ralph is a professional in every sense of the word. His knowledge of the digital marketing world is second to none always staying ahead of the constantly moving curve. Not only is he effective at sharing his knowledge but his enthusiasm and passion for his work shine through as well. Always taking time to teach, coach, mentor in his busy schedule. I feel very fortunate to have worked with

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Ralph." Berkley Sturgeon, Business Development Director, San Francisco/Novato Ford Lincoln Mercury, was with another company when working with Ralph at Reynolds and Reynolds "Ralph is truly an expert in the automotive industry. He possesses a keen ability to identify trends far ahead of others, deliver the information with exceptional insight, and develop and execute solutions/processes that work. I had the pleasure of working on the same team as Ralph several years ago. I was impressed then by his tireless passion and depth of knowledge - and today I find myself equally as awed by him." Rae Selvey, Regional Business Development/Digital Marketing Market Leader - Northwest Region, Reynolds & Reynolds/Ford Motor Company, worked directly with Ralph at Reynolds and Reynolds "Ralph, is without adoubt one those individuals who has mastered the internet and all of its marketing,sales and service capabilities and social marketing strategies and processes that will add true value and outstanding results to any OEM or Dealer. He certainly did for our team and me personally. I recomend him highly." Richard Wrona, Gloal VP Consulting, Reynolds Consulting Services, managed Ralph at Reynolds and Reynolds "Ralph has been a knowledgeable source about digital marketing for the automotive industry for a number of years, and someone I consult with when I write about online marketing for the automotive retail periodicals I write for. His insight into the dealership BDC and Internet sales strategies and technologies is excellent. Jim Leman, retail automotive writer at lemanBIZwriter.com" Jim Leman, Owner and Operator, lemanBIZwriter.com, was with another company when working with Ralph at Reynolds and Reynolds "Ralph constantly came up with new/innovative ways to help everyone around him grow their knowledge and their professionalism. I personally owe a great deal of my success to Ralph always being there to take my calls, answer my questions and help me help my business partners." Edward G. Sullivan, Executive VP of Training, BZ Results - ADP, worked directly with Ralph at Reynolds and Reynolds "I had the pleasure of working with Ralph for quite some time and he was a detailed instructor and a thorough colleague who always was there to answer any questions you had to make you better at what you did." Daniel T Veza, Business Consultant II, Reynolds Consulting Services, worked indirectly for Ralph at Reynolds and Reynolds

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"As practice leader Ralph Paglia was responsible for the development of the materials for and the direction of consulting for in excess of 100 consultants. In this role Ralph was responsible for the creation of the Internet Lead Management Process for a major Asian automobile company and the BDC process for a major European automobile company. His leadership was vital to the success of both projects." Jimmy Trentham, Consultant, Reynolds & Reynolds, worked directly with Ralph at Reynolds and Reynolds "Ralph is a great person and produces superlative work. He is very personable and has detailed knowledge of the automotive industry. He has clear understanding of deadlines and can be counted on to produce consistent and high quality work." Eugene Wada, Product Development Manager, Kelley Blue Book, was with another company when working with Ralph at Reynolds and Reynolds "Ralph is a dynamic leader, speaker and facilitator and knows the automotive sales process as well as anyone I know." Michael Israel, Product Manager, Reynolds and Reynolds, worked with Ralph at Reynolds and Reynolds "Ralph is a Team Leader, Solutions Consultant and a great Facilitator." John Marziliano, Solutions Consultant, Reynolds & Reynolds, worked directly with Ralph at Reynolds and Reynolds "Ralph truly understands the markets he covers. He has a unique ability to digest the insights and details and formulate actionable plans that deliver unquestionable results." Sean Geehan, was Ralph's client "Ralph uses excellent methodology in bridging the gap between theoretical training and practical implementation." Karim Haji, was Ralph's client "Ralph has deep knowledge of the automotive retail space. He is viewed as an expert by his clients and has a strong referral network. His knowledge of BDC processes and implementing and improving CRM strategies at the retail and OEM level is probably the best in the industry. I frequently turned to Ralph as a subject matter expert. Ralph could take over the reins at any dealership and transform them into a customer focused sales machine. Highly recommended!" Larry Newcomer, Director of Transformation Services, Reynolds and Reynolds, worked directly with Ralph at Reynolds and Reynolds

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".Ralph is an OUT OF THE BOX thinker who can help guide people to new and greater heights in regards to e-business automotive sales and processes. Ralph can make you perform better with out coming across as TELLING you rather helping you discover for your self" Matthew Clark, Business Consultant, Reynolds Consulting, worked with Ralph at Reynolds and Reynolds "Ralph is a professional who cares about his customers and makes every effort to make sure each and every customer takes full advantage of the products they purchased. Ralph also is very easy going and great to work with." Denny Frankenfield, Regional Sales Director, Reynolds&Reynolds, worked with Ralph at Reynolds and Reynolds "Ralph was a go to person for the entire group for getting any type of reporting you wanted and he also had an enormious amount of knowlege about the computer and automotive business. Ralph was a pleasure to work with and be around." Robert Arch, Senior Solutions Consultant, Reynolds & Reynolds (Canada) Ltd., worked directly with Ralph at Reynolds and Reynolds "The best part of working with Ralph was knowing the customer he would visit would always come away with better knowledge and better processes to enhance their own sales processes within their dealership. Ralph would be the very first person I would call upon if I were a dealer attempting to bring successful processes within the dealership! Ralph has the ability to communicate to all levels of people and those people in turn trust him as he has accomplished all of the same goals these people themselves are trying to accomplish! I whole heartedly recommend Ralph Paglia!" Robert Sherman, Strategic Account Solution Representative, Reynolds and Reynolds, worked with Ralph at Reynolds and Reynolds "An amazing intellect with an even more amazing work ethic. Quite frankly, I've never seen anything like it. His focus on projects was second to none. I've witnessed Ralph put together detailed, significant, well thought through position papers in an evening....works that would reasonable take days to work through. I've also had the pleasure of assisting Ralph during some of his trainings. Remarkable as well. His depth of experience is consistantly well presented and organized., Combine that with his gregarious nature and you have a born teacher. I would unhesitaitingly recommend Ralph for whatever position he is seeking. I am hopeful, whatever company he finds himself with, will give hime enough responsibility to continue to challenge his intellect and his skills at creating organizations." Jeffrey Silverman, Consultant, Reynolds & Reynolds, worked with Ralph at Reynolds and Reynolds

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"Ralph is among the most talented people that I have ever met. He would be a huge addition to any orgainzation. He would be the 1st person that I would consider if I were looking for someone with his background." Alan Fine, CRM Solutions Specialist, Reynolds and Reynolds, worked with Ralph at Reynolds and Reynolds "Ralph is one of the most unique people currently working in the automotive or IT fields. He has a true passion for helping car dealers sell and service more customer by leveraging the power of web based tools. He consistantly performs at the highest levels and is willing to embrace new ideas." Donna Bernstein, Project Manager, Reynolds & Reynolds, worked directly with Ralph at Reynolds and Reynolds "With so many others saying such great things about Ralph, what can I really bring to the mix? Some years ago Ralph became my Mentor, Coach, Peer and I hope a Friend. Ralph has a vast passion for this industry and our clients and it shows in everything he does. I saw firsthand his pursuit to make sure we exceeded the expectations of our clients. As a TAS leader, he was traveling all over the country, working under a great deal of stress and really around the clock. Even with all of this, he always had time to help me become a better consultant. Much has happen over the years and many of us have taken different paths, but never does a day goes by with a reminder of what Ralph did for me and others at Cyber Car. When I am asked to handle a concern for one of my clients, I always ask myselfhow would Ralph handle this?" Rick Wise, F&I Consultant / Catalyst, Cyber Car (HAC Group), reported to Ralph at Reynolds Consulting Services "Ralph has consistently shown the ability to stay on the 'cutting edge' of winning technology in the eCommerce Industry. He has proven himself to succeed not only in the corporate world but on the dealership level itself. Ralph will improve results in any venture that he has the opportunity to be a part of!" Al Mullins, Consultant Mgr, Half-a-Car/Reynolds & Reynolds, worked directly with Ralph at Reynolds Consulting Services "Ralph Paglia is always on the "Cutting Edge of Technology" in the Automotive Industry. Ralph is either writing the book on Award Winning Processes or being written about in Automotive News, Wards Dealer Business, Digital Dealer, etc." Tom de Encio, CRM SOLUTIONS CONSULTANT - Southern California, Reynolds & Reynolds purchased by UCS, was with another company when working with Ralph at Reynolds Consulting Services "Ralph was our best Catalyst at Half A Car group. If we had a client that was difficult or needed extra attention, we'd send Ralph. We had more work than Ralph had time. Too often our clients
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would not allow him out of the stores, but keep him booked for many sessions. I would recommend him on any Dealership Process Training." Tim Clay, Managing Partner, Clickmotive, worked directly with Ralph at Reynolds Consulting Services "I had the opportunity to work with Ralph on numerous occasions while he was employed at Reynolds & Reynolds. We worked together on many customer issues and projects. He was great with customers and gained their trust and confidence quickly. He had a wealth of knowledge on Reynolds products and solutions as well as other products and solutions that were outside of Reynolds. I think that Ralph would be an asset to any company." Theresa Clausing, Product Manager, The Reynolds & Reynolds Co., worked with Ralph at Reynolds Consulting Services "If you want something done, thoroughly, correctly and with style then give the job to Ralph. My other accolades apply to this position as well. Ralph always brought the same high level of enthusiasm and drive to every position." Jimmy Trentham, Consultant, Reynolds & Reynolds, worked directly with Ralph at Reynolds Consulting Services "Ralph was noted for his ability to convey critical ideas and strategies to automobile dealers and their sales teams. The training programs that Ralph and his teammates created were instrumental in the successful launch of FordDirect.com" David Kain, COO, FordDirect.com, managed Ralph indirectly at Reynolds Consulting Services "Trust is not to be taken lightly. Ralph has earned the trust of thousands of dealers based on his experience and ability to teach them how to obtain results. Ralph's versatility and capacity to understand needs vs. wants made him a TAS Consultant at Reynolds that earned trust with dealers. That dealer trust continues to follow Ralph to this very day." Shaun Raines, Owner, Dealer Advisor, worked with Ralph at Reynolds Consulting Services "Ralph is a great person and produces superlative work. He is very personable and has detailed knowledge of the automotive industry. He has clear understanding of deadlines and can be counted on to produce consistent and high quality work." Eugene Wada, was Ralph's client "Ralph played a significant role in multiple projects for and with me within multiple retail and OEM accounts. Very strategic and influential, Ralph kept his eye of the customer objectives by offering leadership and change at the retail level. Bottom line, Ralph's prescription for success ALWAYS gained positive, long-term business results that resulted in improved profits. Ralph's character is
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beyond approach and always revered by those he met within my customer accounts. The proposals that he produces are detailed and complete. I fully endorse Ralph Paglia." John L. Jackson, Enterprise Sales Group, Reynolds and Reynolds Company, worked with Ralph at Reynolds Consulting Services "Ralph Paglia demonstrated excellent leadership skills in his role as TAS Consulting Team Leader. Ralph not only utilized his deep industry knowledge while training and mentoring his team; he also delivered with endless enthusiasm and with a relentless pursuit to make sure that everyone had the tools needed to ensure success. Ralph very much enjoyed working with both internal and external customers, and always made time, regardless of the time of day, to partner with anyone that needed help. Ralph's commitment to excellence was undeniable." Bob Meyer, Service Readiness Product Manager, Reynolds and Reynolds, worked with Ralph at Reynolds Consulting Services "There were too many occasions as we were "breaking new ground" with the new processes within the Automotive indistry in which we and our clients stumbled. Ralph was our go to guy, he was called to "fix & improve" which he did and exceeded all expectations each time!" Todd Sharun, Consultant, Reynolds Consulting Services, managed Ralph indirectly at Reynolds Consulting Services "Ralph opened up the value of the internet as a substantial source for additional business. He also showed us the importance of CRM to manage customer relationships and measure customer contact. Ralph's training engages his students because he has credible experience doing what he promotes as best sales practices." Michael T. Trapasso, was Ralph's client "Ralph exudes enthusiasm, passion and knowledge in all his efforts to help manufactures and dealers sell more cars. He is known for exceeding the expectations of his clients both in development and delivery of technology and processes." Kenneth Karg, Senior eCommerce Consultant, Reynolds & Reynolds, worked directly with Ralph at Reynolds Consulting Services "While Ralph served as TAS leader, the business practices he he developed allowed us maintain & grow our contracts with Ford and M/B. Without his processes, we would have not been able to serve our client to their expectations," Mauro Schifino, National Dealer Acct Mgr, Reynolds & Reynolds, worked directly with Ralph at Reynolds Consulting Services ""Ralph is one of the premier Business Development and Internet Sales System professionals in

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the automotive industry. His insight is not only unique but consistently on target every time. I would easily rank him in the top three in his field in the nation. His in-depth knowledge and the rare ability to implement his theories into success is unmatched in the automotive industry. I would highly reccomend Ralph to any business, automotive or otherwise that is serious about succeeding through improvement in their sales process and daily operations. To put in plain English Ralph has the knowledge and the experience to take any business to the next level and beyond regardless of their current level of production."" Dennis Rushing, President / CEO, Dealer Cat Inc., worked with Ralph at Reynolds Consulting Services "Ralph organized, trained and supervised the team that I participated with while installing Business Development Centers in dealerships throughout the United States. I would gladly work with Ralph any time in the future." Daniel T Veza, MASTER CONSULTANT, REYNOLDS CONSULTING SERVICES, reported to Ralph at Reynolds Consulting Services "As a field consultant Ralph Paglia is without peer. His dynamic energy brings every client to life and the constant stream of value that he brings serves to increase his value visit after visit. Simply the best." Jimmy Trentham, Consultant, Reynolds & Reynolds, worked directly with Ralph at HAC Group "I enjoyed wotking with Ralph. He was very knowledgeable about the automotive industry, and would always help out any way that he could. He provided good thought leadership to the team." Pat Steiner, Software Systems Analyst, Reynolds and Reynolds, worked with Ralph at HAC Group "Ralph has the unique talents to generate value propositions at the car company level that will persuade their investments into projects for our company. Ralph is a thought leader in the eBusiness and eCRM automotive industry and has demonstrated success for the customers and business partners that he works with." Bill Reilly, Director eBusiness Consulting, Cyber Car, Reynolds, managed Ralph at HAC Group "Ralph is goal oriented and a hard working associate who is able to quickly grasp and assess business situations and opportunities and develop and execute plans to get the needed results. He is a pleasure to work with and certainly provides a good atmosphere for a working environment and is a great team member. I would highly recommend Ralph to any organization as he would a very positive asset and I would certainly be happy to work with him at any time in the future if the opportunity arises." Johnny Kaissieh, Director of Operations and Integration, Reynolds and Reynolds, managed
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Ralph indirectly at HAC Group "Ralph is one of the premier Business Development and Internet Sales System professionals in the automotive industry. His insight is not only unique but consistently on target every time. I would easily rank him in the top three in his field in the nation. His in-depth knowledge and the rare ability to implement his theories into success is virtually unmatched in the automotive industry." Dennis Rushing, President / CEO, Dealer Cat Inc., was with another company when working with Ralph at HAC Group "I have worked with hundres of people in my career and I will say that Ralph Paglia ranks as one the most Energetic, knowledge people I have ever been associated with. Ralph is someone who I am proud to know as a colegue and a friend. Ralph is the epitome of a professional, I would fully endorse and recommend Ralph to anyone." Edward G. Sullivan, Executive VP of Training, BZ Results - ADP, worked directly with Ralph at HAC Group "Ralph is one of the nations most highly accomplished, energetic, get things done people in automotive retailing. His process consulting, CRM and e-commerce knowledge and achievements are second to none." Steven Swink, Account Manager, Reynolds & Reynolds Company, worked directly with Ralph at HAC Group "Ralph brings a wealth of knowledge and expertise into the automotive industry. His excellence in eBusiness technology and processes are second to none." David Gonzalez, was Ralph's client "Ralph is one of the most Dynamic, Interesting, and Insightful speaker you will hear regarding Automotive Dealership Processes. He has years of blood, sweat, and tears in the Automotive trenches. He was instrumental in guiding many Mega Dealers to success in the BDC department. He sets the bar high and then Walks the Walk to get it done." Tim Clay, Managing Partner, Clickmotive, worked directly with Ralph at HAC Group "Ralph is an excellent addition to any team. Ralph's knowledge and understanding of the automotive market (retail and wholesale) is quite extensive. Having worked with Ralph in the past, I was able to witness first hand how quickly Ralph was able to quickly diagnoss and solve problems in the automotive space. He is extremely well versed in Automotive CRM (at both the retail and wholesale levels). Having seen him first hand with OEM's, his ability to articulate common problems and efficient sollutions is incredible. Regards, Alain" Alain Sabbah, Director, OEM Sales Group, Reynolds and Reynolds, managed Ralph indirectly
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at HAC Group "I had the pleasure of working with Ralph for several years as we were developing our CRM product. We used Ralph and his insight to help drive a solution that is one of the best in it's space. Ralph's knowledge of the automotive industry is tremendous and he has helped, not only my career, but the careers of many others through his leadership." Mark Blumenfeld, CRM OEM Solutions Product Manager, Reynolds and Reynolds, worked with Ralph at HAC Group "Ralph is like an un-stoppable force of nature! Whatever he sets out to do, he does with gusto - and I've never seen him fail! Ralph eagerly embraces new processes, technologies and techniques to bring cutting edge discipline to whatever he does." Ray Myers, CTO, ClickMotive, was with another company when working with Ralph at HAC Group "I worked with Ralph and found him to be energetic and knowledgeable. I later attended a seminar at which Ralph was the keynote speaker and found that, if possible, he had increased his knowledge base, energy level, and presentation skills. He has always proven to be a loyal associate and sincere friend. I consider myself to be fortunate to be acquainted with Ralph." Paul Berends, Cyber Car eBusiness Consultant at HAC Group, Cyber Car, worked directly with Ralph at HAC Group "Ralph was THE project expect we always went ito regrards to Ford Motor Co. & their internet pactices.When we would develop a scope of work for Ford, Ralph was ALWAYS the the project matter expect behind our successful proposals to Ford." Mauro Schifino, National Dealer Acct Mgr, Reynolds & Reynolds, worked directly with Ralph at HAC Group

Contact Ralph on LinkedIn

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