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News Analysis: Special Feature: Product Focus:
CES Las Vegas Power Management Interconnect
7 27 40
Green Engineering
MEASURE IT – FIX IT
La Selva Biological Station developed a wireless Nucor Steel optimized its steel melting process
sensor system to monitor the rain forest ecosystem. to drastically reduce electricity consumption.
CEMS Engineering built a control system to reduce Vehicle Projects created a complex control system
energy use of industrial air chillers by 30 percent. for a zero-emission, fuel-cell-powered locomotive.
MEASURE IT FIX IT
Acquire Analyze Present Design Prototype Deploy
Acquire and Analyze and Present data Design optimized Prototype designs Deploy to the
measure data extract information with HMIs, control algorithms on ready-to-run hardware platform
from any sensor with signal Web interfaces, and systems hardware you choose
or signal processing and reports
Engineers and scientists around the world are solving some of today’s most pressing environmental issues using the
NI graphical system design platform to design, develop, and deploy more efficient and environmentally friendly products,
technologies, and processes. Using modular hardware and flexible software, they are not only testing and measuring
existing systems but also creating innovative ways to fix the problems they find.
Austria 43 662 457990-0 I Belgium 32 (0) 2 757 0020 I Czech Republic, Slovakia 420 224 235 774
Denmark 45 45 76 26 00 I Finland 358 (0) 9 725 72511 I France 33 (0) 1 57 66 24 24 I Germany 49 89 7413130
Hungary 36 23 501 580 I Ireland 353 (0) 1867 4374 I Israel 972 3 6393737 I Italy 39 02 41309277
Netherlands 31 (0) 348 433 466 I Norway 47 (0) 66 90 76 60 I Poland 48 22 3390150 I Portugal 351 210 311 210
Russia 7 495 783 6851 I Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia 386 3 425 42 00
Spain 34 (91) 640 0085 I Sweden 46 (0) 8 587 895 00 I Switzerland 41 56 2005151 I UK 44 (0) 1635 523545
©2009 National Instruments. All rights reserved. National Instruments, NI, and ni.com are trademarks of National Instruments.
Other product and company names listed are trademarks or trade names of their respective companies. 2008-10569-104-101-D
CONTENTS JANUARY 2009
CEO, TECHINSIGHTS
Paul Miller
pmiller@techinsights.com
PUBLISHER
André Rousselot
+32 2740 0053 andre.rousselot@eetimes.be
EDITOR-IN-CHIEF
Peter Clarke
+ 44 7767 865593 pclarke@techinsights.com
EDITOR
Colin Holland
+ 44 208 319 1324 cholland@techinsights.com
PRODUCTS EDITOR
Henri Arnold
+32 2740 0054 henri.arnold@eetimes.be
ELECTRONIC ENGINEERING TIMES EUROPE is published monthly in 2009 plus 4 special issues in April, June, September, November (16 issues) by
European Business Press SA, 144 Avenue Plasky, 1030 Bruxelles, Belgium Tel: +32-2-740 00 50 Fax: +32-2-740 00 59 email: info@eetimes.be.
VAT Registration: BE 461.357.437. RPM: Brussels.Volume 12, Issue 1 EE Times P 304128
It is is free to qualified engineers and managers involved in engineering decisions – see: http://www.cmpregistrations.co.uk/eete/subscribe.asp
Copyright 2009 by United Business Media Ltd. All rights reserved. P 304128
Try it now at
COMMENTARY: UNCOMMON MARKET
Welcome to 2009
Welcome to 2009 and a new format
for the European print edition of EE
Times. We’ve reduced the page size
Digital radio needs makeover slightly and the new look emphasizes
the analytical and engineering support
function of our global publication.
We’ve also gone to a monthly fre-
quency although, with four additional
special issues, we plan to do almost as
Component suppliers and radio makers have wel- many print editions in 2009 as we did
in 2008. For those that put a premium
comed the U.K.’s Digital Radio Working Group on green, surely one of the recurring
report on how to promote DAB technology, released themes for 2009, there is a digital ver-
sion of the print edition and of course
just as the lights were going out in most offices as electronics news breaks day-by-day,
before a holiday break that they hoped would boost hour-by-hour, it can be found at
www.eetimes.eu.
sales of digital radios. According to predictions 2009 is
But the government-sponsored group’s before many others, and there are now about going to be a challenging year. We
recommendations left many questions unan- 7 million sets out there. Moving to another want you to make use of EE Times and
swered about the timescales for ‘migrating’ standard would not be good public relations its associated websites but we will also
listeners to digital radio; and thus enabling for the government. value your contributions and insights
the not-so hidden agenda of auctioning off All this is not to argue against a digital as we try to serve and promote a com-
the analog frequencies for other services. future for radio. Indeed we would have liked munity of engineers and managers
But in assuming the future was DAB the the DWRG to stick to the previous target that can get things done. ■
report failed to mention the elephant in the that switching over to digital start by 2012.
room – DAB+ – or any other digital radio Instead, it suggests that switching to DAB
platform. should start by 2015 at the earliest, but is The whole scene has also become mired
For the bitter truth is that the U.K. is more likely to commence in 2017, and that in politics, with the DRWG calling for a
going out on a limb with DAB, a technology analog transmission should not cease in the relaxation of regulatory burdens and for
born in the 1990s and which many feel, in U.K. before 2020. reception quality issues to be addressed by
comparison with other technologies, is no This is less than impressive. broadcasters. To make reception as robust
longer good enough to make digital radio The report’s timetable speaks of “trigger as FM is now would require an expensive
financially and commercially viable, mainly points” the most important of which is that upgrading of existing DAB transmission
because of the crippling transmission costs the transition should not start until radio networks.
involved. listening has passed a threshold of 50 per- Meanwhile many commercial stations
DAB has the advantage cent “via digital platforms.” have dipped a toe into DAB and then thrown
of an existing infrastruc- ...we will see the Those digital platforms in the towel because of the cost of transmit-
ture and consumer base in include free-to-air digi- ting DAB signals, so some kind of govern-
the U.K., largely created by success of digital tal television broadcast, ment subsidy would be needed to improve
the pioneering BBC. But broadband to PCs and DAB. In current economic circumstances
DAB+ improves on the au-
TV repeated in netbooks, and the other that seems unlikely.
dio quality by adding AAC+ radio within the giant elephants in the room For chip suppliers, the DAB versus DAB+
codecs and Reed-Solomon – Wi-Fi, Internet radio and argument is not such a crucial one, as they
error correction. The reason next ten years. mobile phones. The U.K. can mostly provide designs for either or
many countries, includ- figure is currently 18.7 both. Anthony Sethill, CEO of Frontier
ing for instance Germany,
– Sethill, CEO of percent, and most observ- Silicon, the U.K.’s leading supplier of ICs and
Switzerland and Australia, Frontier Silicon ers believe it is realistic to modules for digital radios thus welcomed
decided to drop DAB and expect the trigger point to the proposals, suggesting “as and when the
opt for an improved and updated standard, is be reached in 2015. Government adopts the recommendations,
because DAB+ has two to three times lower Regrettably, we can’t identify one mobile we will see the success of digital TV repeated
transmission costs since multiplexes can phone available in the U.K. that incorporates in radio within the next ten years.”
typically carry three times as many stations. DAB radio. More pertinently, even though Nonetheless, DAB+ has the chance to be-
On the quality side of the argument, a DAB technology was originally pitched part- come a global standard, certainly a European
telling comparison is that DAB+ ACC at 128- ly as a means to optimize in-car reception standard, while DAB is becoming marginal.
kbit/s, which is similar to Apple’s iTunes, is with the ability to send additional digital The success Sethill speaks of would be the
bound to produce a superior listening expe- data, DAB radios have so far almost com- greater, and the easier to achieve, with DAB+
rience to DAB’s MPEG2-compatible format. pletely failed to penetrate the dashboard, as a U.K. digital radio platform. ■
Many who have bought DAB sets complain again because of poor audio quality.
that radio stations sound worse on their new The bottom line is that when it comes to
toy than FM on analog radios. spectrum efficiency, broadcasters’ use of ex- By John Walko (jwalko@techinsights.com),
The U.K. got on the DAB bandwagon isting DAB frequencies is not efficient at all. EE Times Europe – London
The embedded
universe in
your hands
TM
News
Hard times and empty seats at CES
ANALYSIS
By Junko Yoshida
BOSTON, MASS. – The cut-off of Russian and consumer electronics production, has DEAR SIR – I read with great interest your
gas supplies to Europe has threatened or declared a state of emergency. article “Different ways to make job cuts”
shutdown factories throughout Central and “We have feedback from mainly large (see EE Times Europe Dec. 15, 2008 and www.
Eastern Europe, a region that owes its suc- companies cutting their production and eetimes.eu/212201845)
cess to manufacturing. switching to alternative sources of energy,” I live in France and work for a big semi-
Bulgaria, Hungary, Croatia, Bosnia, Aus- said Miroslav Kucera, strategy director for conductor company and for years I have
tria, Slovenia, the Czech Republic, Slovakia the Slovak Investment and Trade Develop- been advocating to my friends and even to
and Romania all reported a total halt in gas ment Agency (SARIO). some people in management and human
supplies from Russia’s Gazprom following a “About thousand companies have been resources that it is time to move to version
Russia-Ukraine dispute over gas prices. afflicted and had to shut off the facilities en- 2.0 of management, just as we moved from
Videoton, an EMS company that runs fac- tirely, maintaining just the supply required Internet 1.0 to 2.0.
tories in both Hungary and Bulgaria, is feel- not to have their machines and technology We have to move away from the domina-
ing the effects. The company employs 1,200 damaged,” Kucera said. tion of Excel and the laziness of the CFO
in Stara Zagora, central Korean car manufactur- and others towards a really responsible
Bulgaria, where it makes er KIA has stopped produc- management team. A company is not just a
automotive components tion while Peugeot-Citroen set of numbers, it is a collection of human
and household electronics has canceled two of its beings and the real richness of companies is
for major manufacturers. three work shifts, he said. in their people. Just making job cuts is the
Gas deliveries to the op- Chemical manufactur- easy way because it always deals with cost
eration halted on Monday ers are impacted the hard- without reframing the business side.
Jan. 5 and the company est because of the nature of With the possible exception of these
switched to oil for heat- certain components they extremely turbulent times, where even
ing, said Zoltan Horvath, use, he added. well-managed companies could suffer, job
Videoton’s director of inter- Though some of these cutting is usually the manifestation of the
national projects. companies supply elec- incompetence of the management team. For
“The cost level for oil is tronics manufacturers, no them when problems arise the short-term
higher than gas, which means that we can issues have been reported from Sony or Sam- solution is to reduce costs by firing people.
work but not on an optimum cost basis,” he sung, which run large factories in Slovakia. Beyond the trauma for those people
said. “We hope this is a temporary situa- Existing gas supplies go to homes, trans- having to leave the company and also for
tion.” port and health facilities. those who stay, there is the economic issue
Horvath said his company has had no “On this basic level, the industry is ex- of jobless people not spending which makes
production disruptions because they use gas pected to run without any critical issues for the situation even worse.
only for heating, not in production. approximately 10 days,” Kucera said. In France it takes most people 25 years
However, oil-based heating cannot re- If the dispute drags on, Slovakia has to buy a home and 5 years to pay for a car.
place gas. If the dispute lasts longer than two pledged to reactivate a Soviet-era nuclear How, when there is no guarantee of work
weeks and the weather gets colder, Videoton reactor, which was decommissioned due to and revenue, can we imagine people will
in Bulgaria may have to stop production in lack of EU safety standards make such long-term commitments in so
order to protect equipment, he said. Russia said it would resume the gas flow unstable an environment. It is clear that the
Other Bulgaria manufacturers such as but arguments over the issue of observers economy works if there are consumers. Yet
glass and metal-working have already halted posted in Ukraine to monitor the gas flow in the industry, by laying people off, is destroy-
production due to the gas dispute. The the pipeline delayed a settlement. ing potential consumers and killing itself.
Bulgarian government said more than 150 The EU and Ukraine had signed an agree- Therefore job-sharing in turbulent
companies have reported losses totaling €4.3 ment to send independent monitors; Russia economic conditions is a much better solu-
million (about $5.9 million) per day. insists only Russian observers should be tion for the overall economy as it gives the
In Hungary, Japanese car manufacturer deployed. ■ people some capacity to react in case of a
Suzuki said it would temporarily close change in their revenue level.
down. Online: The silicon industry, at least in terms
Slovakia, which has a huge automo- Poland to emerge as powerful state: analyst. of consumer and mobile applications, is
tive manufacturing base as well as display www.eetimes.eu/212900372 focused largely on extracting money from
January 2009 Electronic Engineering Times Europe 9
NEWS ANALYSIS
the marginal part of our spending. Silicon it is not so useful to work long hours as it is man’ back into human resources. Respon-
only gets bought after food, housing, health to be efficient when you do work. Similarly sible human resources management is not
and transportation. So job losses will impact friends who are working four days a week incompatible with profits for shareholders.
this marginal part of the expense budget have adapted their work plan and at the end We have to stop being driven by Excel. We
first and will have a dramatic effect on the you don’t see a major difference with some- have brains so let’s use them!
silicon industry. one working full time. Patrick Blouet
France has lessons to teach in terms of the Softer human resources will be the key Grenoble, France
35-hour working week. Surveys conducted to limiting the impact of the financial crisis
by French organizations and foreign observ- and preventing it becoming a crisis for the We welcome feedback to both our print and
ers have concluded that French productivity whole of our society. online articles – please email any comments to:
is generally very good. So the point is that In conclusion, it is time to put the ‘hu- pclarke@techinsights.com
WIRELESS
TECHNOLOGY
LONDON – IPWireless Inc. (San Bruno, Ca- IPWireless was founded in 1999 and be- Jon Hambidge,
lif.), the wireless chip and systems specialist came a pacesetter as a supplier of TD-CDMA IPWireless
that was bought back by its management mobile broadband technology. Its TDtv
late last month from NextWave Wireless, mobile TV technology has been and is being
expects to be profitable by the second half of tested by several European mobile network
this year, according to a senior executive at operators five generations
the company’s engineering base in Chippen- Now, IPWireless returns to being a pri- of ASICs that
ham, England. vate, independent company that will be led power devices
Jon Hambidge, chief marketing officer, by the entire management team that went from handsets, to
also told EE Times that a large company will to NextWave, with co-founder Bill Jones USB modems, to
finance the newly re-born and renamed continuing as CEO. PCI Express cards
company’s product development and Most of the design engineers now at Chip- for embedding in
would become a strategic partner for the penham came from Lucent and Motorola laptops, as well as in other form factors.
company. Hambidge would not be drawn when groups working in the Swindon area Hambidge noted that the commercial
on the identity of the “significant strategic were let go. Jones was a senior executive at trials of its TDtv technology with Orange
partner” except to say it is major company Lucent before he helped set up IPWireless and T-Mobile in London had experienced
with which IPWireless has been working on with Roger Quayle, who worked on develop- some delays while IPWireless was under the
projects in the past. ment of CDMA technologies at Qualcomm ownership of NextWave. The technology al-
“There were major financing issues at Inc. lows the mobile operators to deliver a range
NextWave (San Diego, Calif.), especially in Hambidge said the company is now of multimedia services, including mobile
the latter part of the 18 months or so we developing silicon and software that will TV, at a lower price point using existing,
were part of the group, but we are confident comply with the recently agreed Release 8 unused 3G spectrum. Hambidge said the
that the new set-up, under which a holding of the 3GPP specifications, so the company company would “start seeing a great deal of
company, IPW Holdings, has acquired 75 can participate in the emerging Long Term traction with that now. In any case, it has
percent of IPWireless and the former parent Evolution of the UMTS cellular network and been a tough 12 months or so for mobile TV
retains a minority stake, will put us on a on chipsets for the iMB (integrated mobile in general.”
secure financial footing,” said Hambidge. He broadcast) standard. A deal with a tier 1 handset supplier for
added this means the company will provide IPWireless was the first vendor to offer manufacturing a handset for TDtv is due to
continuing support to its existing and new commercial UMTS-based solutions for a be concluded soon, and could be announced
customers in the commercial and govern- number of global spectrum bands includ- as soon as next month at the Mobile World
ment sectors using its standards-based, ing the unpaired 1900-MHz and 2500-MHz Congress in Barcelona, said Hambidge. The
mobile broadband and broadcast solutions. bands, to offer an all-IP mobile broadband baseband silicon, software stacks and inte-
NextWave acquired the assets of IP Wireless solution based on UMTS, and to offer a gration pack would be supplied by IPWire-
in April 2007 for a reputed $100 million in a UMTS broadcast solution. The company has less, with the RF element coming from third
cash and stock deal. now delivered its 3GPP technology across party suppliers. . ■
10 Electronic Engineering Times Europe January 2009
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NEWS ANALYSIS
SEMICONDUCTOR
BUSINESS
mer has played in the That transaction boosted NXP’s cash posi- full dealing with other operational problems
evolving consolidation of tion by more than $1 billion, but by the end confronting the company, including what
the semiconductor market of November NXP was forced to draw down to do with its growth and profit challenged
took place at Agere Systems its revolving line of credit by $400 million in business divisions.
Inc., the troubled commu- response to the deteriorating borrowing en- NXP’s home entertainment unit, for in-
nications IC vendor and vironment. The move lifted NXP’s available stance, posted a 20 percent drop in sales for
former Lucent Technologies cash to approximately $1.54 billion but with the 2008 third quarter and will likely record
Inc. division, that, like NXP, cash burn accelerating and sales slowing, the another sharp decline for the recently ended
emerged from its parent company would probably need to imple- quarter. The division, which manages a joint
saddled with billions in ment other survival strategy by the middle venture between NXP and Thomson, could
debts. of 2009 unless revenue growth and available be a likely candidate for a small-size spinoff
At the most critical cash flow pick up strongly. or sale to a bigger player.
period in Agere’s history That’s unlikely given the current state The company’s second biggest business
in 2007, Clemmer drove of the global economy and the double- division, the automotive and identification
the IC vendor’s multibil- digit sales decline expected for the entire unit, is also facing similar sales pressure,
lion merger with LSI Logic semiconductor market in 2009. NXP itself which has accelerated in the last few months
Corp., moving on from has said fourth quarter 2008 revenue would as demand for vehicles began weakening in
there to strengthen his probably decrease sharply sequentially several key geographical regions. The unit
presence in the leverage in what should have been a strong three- is profitable on an operating basis, however,
buyout market when he month period for the company. Meanwhile, and will most likely be retained by the
joined equity fund investor its ongoing reorganization could cost the company.
Kohlberg Kravis Roberts company up to $800 million between 2009 NXP’s multimarket semiconductor busi-
& Co. (KKR) as a senior and 2010, according to Patrice Cochelin, an ness is its crown jewel and it’s highly un-
adviser. Prior to his stint analyst with Standard & Poor’s. likely the company will dump the division.
at Agere, Clemmer headed “We expect NXP to use a large portion of The unit eked out modest 2 percent revenue
Venture Capital Technology its cash and a recent $400 million revolver growth in the 2008 third quarter and, despite
LLC as president and chair- draw to fund a $800 million restructuring problems in the worldwide economy, will be
man, and was also a partner for two years at program in 2009-2010, capital gain taxes, and the growth leader for NXP for the foresee-
Shelter Capital Partners. debt repayment in the third quarter of 2009,” able future.
In his new position at NXP, Clemmer may Cochelin said in a statement. Perhaps one area Clemmer and his man-
reprise the roles he played at both Agere and agement team will focus their cost-cutting
Quantum before the companies were sold Market recovery action is in the area of manufacturing. The
to rivals. For instance, prior to assuming the The reorganization already carried out under sharp drop in sales has also eroded plant
position of president and CEO at Agere in van Houten will help position NXP for a utilization, and this may force the company
2005, Clemmer initially served on the board market recovery. But the company won’t be to accelerate efforts to further outsource
of directors, which he joined in 2002. in the clear for some time due to complica- manufacturing operations.
Clemmer joined KKR as a senior adviser tions injected into its survival program by Clemmer executed a similar strategy at
in June 2007 and was subsequently named the economic uncertainty that hit the sector Agere, which faced similar debt leverage and
to NXP’s supervisory board. During the six in the second half of 2008. Furthermore, NXP manufacturing outsourcing problems. Most
months preceding his latest appointment as cash position remains fragile despite the likely he will apply lessons learned during
boss at NXP, Clemmer in a statement said he injection of funds from the wireless IC unit that stint at NXP. The only difference this
worked closely with predecessor van Houten sales to ST. time is that he will be dealing with a much
to reshape the company. Geneva-based ST has indicated it wants bigger company facing even much more
“Rick has extensive executive leadership to acquire NXP’s remaining 20 percent stake complex internal and external challenges.
experience in the high-tech industry, includ- in the wireless IC joint venture, but terms, The new NXP head is not getting much
ing semiconductor, storage, e-commerce and valuation and payment timing could be of a honeymoon. A spokesman for NXP said
software companies,” said Sir Peter Bonfield, negatively affected by the ongoing market Clemmer was spending his first week at the
chairman of NXP’s supervisory board. “He slowdown, according to observers. company meeting with employees, custom-
is very familiar with NXP and well suited to “ST’s recently announced intention to ers and suppliers. Soon after, he will need to
bring NXP to the next level.” combine the joint venture with a division of explain to NXP’s investors his strategy for
It’s not clear what that “next level” might Ericsson LM is likely to provide NXP with cutting the company’s $6 billion debt.
be, but it’s almost certain NXP will face ad- an early exit opportunity, if and when a Is anyone willing to bet this won’t involve
ditional structural adjustments. Clemmer transaction closes,” said S&P’s Cochelin. “We asset sales or another set of joint ventures? ■
will most likely accelerate the implementa- believe, however, that the recent and rapid
tion of the company’s ongoing structural slump in wireless handset markets could Online:
reorganization, part of which led to the put pressure on the timing and valuation of Van Houten leaves NXP as former TI, Agere exec
takes over.
mid-2008 sale of its wireless IC business to the transaction.”
www.eetimes.eu/212700305
STMicroelectronics. Clemmer would therefore have his hands
January 2009 Electronic Engineering Times Europe 15
NEWS ANALYSIS
EETimes: Please tell us about the 40-nm Stratix IV FPGAs. JD: Because our Nios II processor uses a soft core, all of our FPGAs
JD: Our Stratix IV devices are the industry’s first 40-nm FPGAs and and HardCopy ASICs have the capability to be multi-core devices.
incorporate a unique architecture combining low-power consump- The programmability of our FPGAs is a big advantage for designers
tion with high performance, high density and high-speed transceiv- considering a multi-core device because it allows them to design a
ers. To date, Stratix IV FPGAs have achieved record design engage- device that fits their exact performance and power needs.
ments with nearly 600 customers in our early adopter program. We simplify the task of multi-core design through our Quartus II
This is more than twice the number of customers as any previous design software and SOPC Builder tool.
program. This tool eliminates the manual system-integration tasks of IP
Customers use our Quartus II design software to design Stratix IV blocks in an FPGA design. Designers can select functions from the
FPGAs into applications across all of Altera’s market segments. We Altera or third-party IP core libraries to include in their FPGA. SOPC
expect the first shipments of the Stratix IV devices by the end of this Builder automatically generates interconnect logic and creates a test
year. We have gained share in the FPGA market in each of the last six bench to verify functionality, thereby saving valuable design time.
years with products noted for their architectural innovation. With In addition, because FPGAs have inherent parallelism, our devices
the Stratix IV family, we offer customers benefits that are even more compete well versus other multi-core architectures even without
attractive based on a combination of both architectural and process- using Nios II processors.
node leadership.
As development costs for competing ASICs climb and engineers EETimes: What’s the outlook for Altera in 2009? Any other new
are forced to use older process technology, the economics and per- product developments?
formance of leading-edge programmable logic become significantly
more attractive. By moving quickly to the 40-nm node, Altera has JD: We are looking forward to the continued rollout of our 40-nm
16 Electronic Engineering Times Europe January 2009
NEWS ANALYSIS
of Altera