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DID YOU KNOW WE CAN Connect YOUR BRAND to the $47.

7 Billion Dollar Market of Pet Owners

DID YOU ALSO KNOW


DOG BITE LOSSES
exceed $1 BILLION per year 4.5 MILLION PEOPLE are dog bite victims per year, and that figure appears to be rising 850,000 victims receive some form of medical attention 31,000 people underwent reconstructive surgery OVER 80% were children AND the average payment for a dog bite case is $21,875 with insurers paying over $350 million to all victims

Loving Family Pets Will Bite!

Unexpected Bad Behavior

Keeping Friends Forever

Top Dogg

and

Tzarr are on a

MISSION

STOP THIS EPIDEMIC


Lets Teach the Children!!!!

Top Dogg and Tzarr Teaching Dog Bite Prevention and Safety
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About Our National Campaign Tour Dates About Pet Expos Attendees who they are

Promotional Opportunities Connect Your Brand to $47.7 Billion Pet Industry market

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Ultimate Marketing Plan Upcoming Media for Maximum Visibility

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Who We Are
What Sets Us Apart Total Engagement with young people Use of Laser Lit, Stadium Sound Equipped RIG Access to 10 ,000 to 12,000 Attendees at One-Day Events

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Demographics of Pet Owners Key Facts Income & Purchasing Statistics Trends in Pet Ownership

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Advisory Board and Strategic Alliances Sponsorship: Year-Round Benefit Packages

Top Dogg K9 Foundation, Inc. (501c3) sheila@youtalkibark.com 855-777-9311 Sheila Rashad 1227 Rockbridge Road Suite 208-211 Stone Mountain, GA 30087

OUR NATIONAL CAMPAIGN


*MULTIPLE STATES *MULTI CITIES *SCHOOLS * MULTIPLE APPEARANCES *POPULAR & HIGH TRAFFIC VENUES

EMPOWERING OUR CHILDREN PROTECTING OUR SENIORS INTELLIGENTLY LOVING OUR PETS RESPONSIBLY COEXISTING WITH OTHERS
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EXCITING AND ENGAGING NATIONAL TOUR DATES *MULTI-STATE *MULTIPLE SCHOOLS NATIONWIDE
Atlanta Park events scheduled

SUMMER TOUR STATES NORTH CAROLINA SOUTH CAROLINA GEORGIA FLORIDA LOUISANA MISSISSIPPI

PET-A-PALOOZA Piedmont Park

October 20, 2012 ATLANTA, GA CBS Radio/V103/WAOK AtlantaPetExpo.com October 27, 2012 ATLANTA GA. 6+ SCHOOL RALLY NITE AmazingPetExpoOrlando.com November 3, 2012 ORLANDO FLA. 16+ SCHOOL RALLY NITE HolidayPetExpo.com December 1, 2012 DALLAS TX. 14+ SCHOOL RALLY NITE SouthFloridaPetExpo.com March 16, 2013 FORT LAUDERDALE FLA. 3+ RSN TampaBayPetExpo.com March 23, 2013 TAMPA FLA. 18+SCHOOL RALLY NITE NewOrleansPetExpo.com September 28, 2013 NEW ORLEANS, LA. 6+SCHOOL RALLY NITE

CHECK INDIVIDUAL STATES FOR VARYING EVENTS


ADDITIONAL DATES TO BE ADDED

About The Expos:


100,000+ pet lovers attended an Amazing Pet Expo in 2011. 150,000+ pet lovers have attended an Amazing Pet Expo so far in 2012. Amazing Pet Expos has scheduled 28 pet expos for 2013. Every person entering one of our events with a pet is required to fill out a release form, which includes all contact information. We currently have contact information for more than 50,000 qualified pet lovers. When pet expo attendees fill out prize forms or other entries, they are required to complete related demographic information in order to be eligible to win. As a result, we have been able to effectively target our marketing and share that info with exhibitors and sponsors.

Denver Pet Expo 2011 - Line to Enter the Show

San Antonio Pet Expo 2011 - Crowd Shot

Pet Expo Audience Profile:


86% of attendees are female 45% earn over $75,000 82% are homeowners 47% have 2-4 pets at home Only 7% have pet care insurance 85% have at least one dog at home 39% spend between $150 and $200 a month on pet nutrition 70% spend over $1,000 annually on veterinary care 37% have taken their pets along on a vacation 59% hold at least an undergraduate degree 74% report having multiple pets

Promotional opportunities can include, but are not limited to: COMPLETE and FREE usage of the mobile LASER LIT,
STADIUM SOUND EQUIPPED, LIVE DJ SUPPLIED party rig for your live fund raising events called RALLY SCHOOL NITE (RSN)
Web Banner Placement on the You Talk I Bark site Live promotions on radio talk show

Advertising spots on radio talk show and TV show Exhibitor opportunities, signage, and your company representatives at A L L events nationwide Promotion in Social Online Media with 4500+ fan base (Facebook, LinkedIn, YouTube, and Twitter) Branding on a national resource list Speaking opportunity at the events

Option to provide premiums in show bags at Events Option to provide prize giveaways for contests On-site sales, sampling, and couponing opportunities VIP passes for staff and special clients Promotion in upcoming media Dedicated campaign with pre-marketing and follow-up promotion Email blasts to attendees collected at Expos and speaking events Press releases to local and national media outlets Product placement in videos and presentations

Blake Rashad and Tzarr as spokesperson and spokesdog for your company

Connect YOUR BRAND to the $47.7 Billion Dollar Market of Pet Owners
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THIS IS WHY AN E X - P O L I C E O F F I C E R A N D M I L I A R Y D O G T R A I N E R TURN INTO A W A R D W I N N I N G D O G A C T I V I S T VOLUNTEER TEAM!


When Blake Rashad set out on this mission to help the thousands of people that were being bitten by dogs yearly, he didnt know how needed this information was. He had always had a reputation for unbridled creativity and a keen spirit of dog behavior early on as a boy. But when he started repeating simple phrases at speaking engagement like, we teach our kids to look both ways before they cross the street but, no one is teaching children how to approach and interact with our 4-legged friends. As he started speaking at churches, schools and Pet Expos his popularity grew and each speaking engagement lead to another two or three speaking request. Out of sheer demand he created his non-profit, Top Dogg K9 Foundation. His mission is to save one potential dog bite victim at a time by touring schools and pet expos teaching people the proper way to interact with dogs. Blake has excelled into one of the nations leading dog experts, radio show host, and emcee as one of the best in the business. He was recently vetted to start development of his very own TV Show.

Who is Top Dogg?


Blake Top Dogg Rashad developed a passion for dog training at a very early age. At 12 years-old, he started walking, playing with, and training neighborhood dogs. One of his neighbors, a dog trainer, offered Top Dogg an opportunity to train dogs at his local facility. Top Dogg was pleasantly surprised to discover that he had a natural instinctive understanding of how dogs think, and thus began his dog training career. Top Dogg then enlisted into the United States Army where he was again offered an opportunity to train K-9s for military purposes and was able to train all over the world. Once out of the army, he became a police officer and began training dogs for the City of Atlanta police department. He successfully trained the City of Atlantas first three drug dogs, who made notable drug busts.

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After his tenure with the police department he began a national career. His broad range of experience and knowledge includes training on: obedience, agility, tracking, protection, patrol, bomb detection, drug detection, and companionship. He loves all breeds of dogs from small to large, but his favorite breed of dog is the Giant Schnauzer, which he affectionately calls the elegant protector. For more on the Top Doggs love of Giant Schnauzers you can visit his website, www.giantschnauzersofamerica.com. Top Dogg also has two other prominent passions: education and children. So in 2011, Top Dogg created the Top Dogg K-9 Foundation to educate both parents and children about dog bite prevention. As an expert dog trainer, Top Dogg says he has been bitten at least a dozen times or more, but admits that each of those bites were his fault in some way. Currently, Top Dogg owns and operates the Top Dogg K-9 Academy out of Stone Mountain, Georgia where he trains and boards. He Also breeds his beloved Giant Schnauzers. After over twenty plus years in the dog training business Top Dogg was selected to share his years of experience with the world on his popular internet radio show. He entertains and enlightens the masses about mans best friend as the host of, You Talk I Bark, check Dog Talk Radio Station (www.youtalkibark.com) for show times. Outside of his love for dogs, Top Dogg also loves hanging out with his family exploring, traveling, and enjoying life.

Who is Tzarr? Zarr is Top Doggs beloved Giant. Zarr travels wherever Top Dogg goes assisting with Dog Bite Prevention and Awareness. Photo Opps and the fans just love themselves some Zarr.

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What Sets Us Apart?


COMPLETE and FREE usage of the mobile LASER LIT, STADIUM SOUND EQUIPPED, LIVE DJ SUPPLIED party rig for your live fund raising events called RALLY SCHOOL NITE Total engagement with our younger markets by an interactive life size Mascot. Always engaging our sponsors message, products and services at every event and on every level. Distribution of sponsors message, products and services methods crafted to have impact and penetration into their specific demographic We never charge admission. We schedule more than 200 high volume events plus other impromptu appearances annually We are a one-day event that averages 10,000 to 12,000 attendees. We are present in 17 states and 27 top markets across the nation. We promote responsible pet ownership and education; we sponsor a Mega-Adoption Our experienced event staff is present at each expo to ensure continuity and a smooth event for all. We maintain an active interacting and connecting website as well as a Facebook page for each show, Twitter and Pinterest.

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KEY FACTS Age Range is 30-70 years old Mostly college educated Pet ownership among single women is rapidly rising Nearly half of pet owners, or 49.7%, considered their pets to be family members
US CENSUS
households owning households owning Average number owned per household Total number in United States Veterinary visits per household per year Veterinary expenditure per household per year Veterinary expenditure per animal

Dogs
37.2% 43,021,000 1.7 72,114,000 2.6 $356 $200

Cats Percent of
32.4% Number of 37,460,000 2.2 81,721,000 1.7 $190 $81

INCOME AND PURCHASING STATISTICS


Median Household Income is $60K - $100K Women are 68% and Men are 32% of target market 79% Caucasian, 9% Aboriginals, 7% Asian, and 5% Black and Hispanic 89% of Women say they will spend the same amount or more on their furry friends in the next 12 months, while 24% plan on spending even more money Given a choice between human or animal companionship on a deserted island, 13% of women opted for their pet... perhaps because 30% also said their pet is the best listener 7 out of 10 Women between the ages of 18 and 49 own a pet (69%) In the past year, 81% of Women pet owners have purchased their pets toys (66%), professional grooming (26%), organic food (22%), outfits (16%) and/or some type of spa service (4%) Among Women pet owners, more than 2/3 buy their pets holiday or birthday presents (68%), 1/3 takes their pets on vacation (36%), and 20% percent dress their pets up Women pet owners report having spent $160 on a gift for their pet (37% admit to having spent more than $100)

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Top Dogg K9s Foundation

ADVISORY BOARD
Attorney Claudine Wilkins Animal Lawyer and Activist She drafted and lobbied the Georgia Felony Dog Fighting Law (2008) and the Responsible Dog Owner Act (2012) recently passed. Her continuing efforts to draft legislation to protect animals and children have resulted in public safety laws and education al programs.

Monica Tannian - President Milk Money Consulting, Inc. This Studio veteran created Milk Money Consulting after a several year stint managing Dallas Austins DARP Studios. She started the business to offer support services to the hardest working, least recognized craftsmen of the music business: engineers, songwriters and musicians.

Jay Wilson Radio Producer A graduate of Atlanta's Morehouse College and 2006 graduate of the Connecticut School of Broadcasting. Lead Producer of "You Talk I Bark" show and several other radio shows. Seasoned creative writer and broadcasting coach.

Steve Smith Director of Marketing A Proven Marketing Professional who has been responsible for developing, executing, coordinating, integrating marketing and communication plan for entire organizations. We are pleased to have him on our team.

Eugene Bussey - Award Winning Producer and Videographer


Contractor filming behind the scenes at Tyler Perry Studios (House Of Pain, A Madea Christmas, DVD release 2011, Tyler Perrys Studio Tour and newly Nominated for Stellar award, Video of The Year Technical Advisor/Special on film Probable Cause winner best feature film at Peachtree International Film Festival 2012

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Sponsor Level
PREMIUM NATIONAL TOUR SPONSOR

Investment $25,000 Per Year


BENEFITS Year-Long Multi-Benefits Package


Benefits of all sponsor levels Plus:
COMPLETE NATL TOUR ALL STATES/CITIES/SCHOOLS and FUND RAISING EVENT
Logo Placement On Rig Cover, Social Network engagement and contest Running Looping Ad On (2) 60 Digital Screens During All Events When Rig Is Used. Sponsor Rep At Every Event Or So As Chose Distribution Of Product / Coupons / Samples At All RSN Events Advertising QR Code Display For Fund Raiser Handout For Every School Advertising QR Code At All RSN Events Web Site Ad / Banner Placement Radio Advertising On You Talk I Bark Opportunity For Designated Gifting For Shelter Or Other Chosen Scenario; Radio Play With Possible Local T.V. Play; Corp Rep, Top Dogg Announcement. Large Display Check Or

TARGET NATIONAL SPONSOR $12,500 Per Year

NATIONAL TOUR OF ANY CITIES / CORRESPONDING SCHOOLS IN CHOSEN CITIES


Running Ad On (2) 60 Digital Screens During Events When Rig Is Used Sponsor Rep At Respective Events Or So As Chose Distribution Of Product / Coupons / Samples At All Respective RSN Events Advertising QR Code Display For Fund Raiser Handout For All Respective Schools Advertising QR Code At All Corresponding RSN Events Web Site Ad / Banner Placement Radio Advertising On You Talk I Bark Opportunity For Designated Gifting For Shelter Or Other Chosen Scenario; Radio Play With Possible Local T.V. Play; Corp Rep. Large Display Check Or Top Dogg Announcement

LOCAL SPONSOR

$5,000 Per Year

ANY CITY / CORRESPONDING SCHOOLS IN CHOSEN CITIES


Running Ad On (2) 60 Digital Screens During Events When Rig Is Used Sponsor Rep At Respective Events Distribution Of Product / Coupons / Samples At Events Advertising QR Code Display For Fund Raiser Handout at Schools Advertising QR Code At All Corresponding Events Web Site Ad/Banner Placement Radio Advertising On You Talk I Bark Opportunity For Designated Gifting For Shelter Or Other Chosen Scenario; Radio Play With Possible Local T.V. Play; Corp Rep, Large Display Check

FUND RAISER SPONSOR $ TBD Per Year

PACKAGES VARY AND CUSTOM TO EACH SPONSOR

Top Dogg K9 Foundation, Inc. (501c3) sheila@youtalkibark.com 855-777-9311 Sheila Rashad 1227 Rockbridge Road Suite 208-211 Stone Mountain, GA 30087

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CHECK US OUT Links below

Upcoming TV Show Promo http://youtu.be/4Rkjoj7YU1c

Fox 5 Atlanta Link http://www.myfoxatlanta.com/search?vendor=ez&qu=ailing+girl

Fox 5 Atlanta follow-up Story http://www.myfoxatlanta.com/story/19022633/ailing-tampa-teen-meetsservice-dog

Top Dogg K9 Foundation, Inc. (501c3) sheila@youtalkibark.com 855-777-9311 Sheila Rashad 1227 Rockbridge Road Suite 208-211 Stone Mountain, GA 30087

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