Damien Hirst

Artist Promotion

9.11.12 | Mika Seongmi Park

Treatment: Form + Content

Overview

Sell us your idea, top to bottom. Think it through. Big idea, Tone, Form + Content, Emotion, Action, Story, Impression

The main idea is death and life. I am interested in giving inanimate objects a kind of emotional charge, a soul of their own, in a sense. I decided some objects of his works: fish, dots, pills and skull. To describe making an inanimate thing, I choose a Fish. Every shots are photographic images made in stop motion format. I would focus on his creepy personality in clean and modern and expression of death and life in diverse colors like spots painting.

WHAT DOES IT LOOK LIKE?

Style, Palette, Imagery, Analogy

Visually all of the shots very realistic and photographic in stop motion. Zoom in a scale of fish, eyes, and bones. Animating an inanimate object dead fish and shwoing death and life of fish by cutting it. In a clean and modern background, creepy and bloody fish objcet makes a big contrast.

WHAT DOES IT MOVE LIKE?

Animation, Camera, Edit, Analogy

Focusing on fish and colorful dots. Dead fish makes it alive like moving tail, mouth and rotating eyes.

WHAT DOES IT SOUND LIKE?

Music, Sound Design, Mood, Tone

Repetive and electronic sound. A driving beat makes in intensity underneath electronic effect sounds. Cuts and arranges of motion are punctuated by sound design.

Reference: Style

Use as many images as you think make sense here... but keep it focused. We should see this and say aha!

Breakdown: Concept

This should come from your early thinking about the project.

Keywords
A list of Ideas, tone, motifs, techniques, moods, imagery etc.

Photographic Clean Cutting Skull Violence

Creepy Death Tension Action Dots

Anatomy Vivid Color Alive Contrast Bloody

Theme
Pick one single idea that you think encapsulates the piece.

Death and Life

Thesis
This is a one-liner that sums up the entire piece

This is a Damien Hirsts exhibition promotion focused on theme of death and life in giving a soul to inanimate objcect.

Storyboard: A

These frames need to reflect the finished look AND tell the story of your piece.

Scale of Fish + Water Flowing on the fish

Heartbeat of fish on the fish

Tail moving

Body moving like Swimming

Mouth moving

Cutting/ Rotating eyes looks still alive

Zoom/ Using Blackberry like blood and organ

Body moving/ Spill Blood/ Show bones

Blood dripping

Blood drop

Colorful dots

Overlaying Artist face