Fastfood in Indonesia

FAST FOOD IN INDONESIA
Euromonitor International August 2012
Passport
LIST OF CONTENTS AND TABLES

Headlines ..................................................................................................................................... 1 Trends .......................................................................................................................................... 1 Competitive Landscape ................................................................................................................ 2 Prospects ..................................................................................................................................... 3 Category Data .............................................................................................................................. 5 Table 1 Table 2 Table 3 Table 4 Table 5 Table 6 Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Fast Food by Category: Units/Outlets 2006-2011 ........................................ 5 Fast Food by Category: Number of Transactions 2006-2011....................... 6 Fast Food by Category: Foodservice Value 2006-2011 ............................... 7 Fast Food by Category: % Units/Outlets Growth 2006-2011........................ 8 Fast Food by Category: % Transaction Growth 2006-2011 ......................... 9 Fast Food by Category: % Foodservice Value Growth 2006-2011 ............ 10 Sales of Bakery Products Fast Food by Type 2008-2011 .......................... 10 Global Brand Owner Shares of Chained Fast Food 2007-2011 ................. 11 Brand Shares of Chained Fast Food 2008-2011 ........................................ 11 Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016 .......... 12 Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016 .................................................................................................. 13 Forecast Sales in Fast Food by Category: Foodservice Value 20112016 ........................................................................................................... 15 Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016 .................................................................................................. 16 Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016 .................................................................................................. 16 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2011-2016 ..................................................................................... 17
Euromonitor International
Passport

HEADLINES
Fast food grows by almost 11% in current value terms, to reach Rp13.5 trillion in 2011 The number of fast food units/outlets grows by more than 9% to 4,847 in 2011 Several chained fast food brands exit the market as they lose the competition against leading operators Convenience stores fast food achieves impressive current value growth of 65% in 2011 Fast Food Indonesia Tbk PT (KFC) dominates chained fast food with a value share of 30% in 2011 Fast food is expected to grow at a constant value CAGR of more than 6% over the forecast period
TRENDS
Although economic conditions in the country continued to strengthen towards 2011, a number of chained fast food brands decided to exit the arena as many of them were deemed to be unprofitable as the result of intensified competition from leading operators. These included ToniJacks burger fast food, Popeyes Chicken & Seafood chicken fast food, Swensens ice cream fast food and Daily Bread bakery products fast food. Fast food registered a slower performance in 2011 of almost 11% current value growth compared to 13% the previous year. This was mainly driven by the decelerating transaction volume growth in 2011 compared to 2010. Fast food items are considered less healthy as they tend to be fattening due to high fat, sugar and salt content. The rising health awareness among consumers towards 2011 prompted a number of consumers to turn away from fast food and some of them shifted to home-cooked food. Convenience stores fast food posted the fastest value growth among fast food with an impressive rate of 65% in 2011. This was largely fuelled by the performance of two brands, Bright and Circle K. These two outlets expanded rapidly towards 2011 and provided more fast food menu items. The strong growth was also driven by its relatively small base compared to other types of fast food, with convenience stores fast food still contributing less than 1% of value sales in 2011. Emerging fast food formats such as bakery products fast food and ice cream fast food tend to perform better than more established ones such as burger fast food and chicken fast food. Bakery products fast food and ice cream fast food are largely targeted at middle to upperincome consumers, who are typically not price sensitive. In addition, both fast food formats are relatively new, thus the potential for growth is still promising. Bakery products fast food and ice cream fast food registered double-digit current value growth of almost 18% and almost 40% respectively in 2011. The fast casual dining concept grew robustly at the beginning of the review period in response to the demands of new generations of consumers. The format offers quick service to meet the demands of consumers living hectic lifestyles, a good atmosphere and table-service to enhance the enjoyment of eating. In 2011, fast casual dining accrued growth of almost 10% in current value terms, marginally up from 9% in 2010. Bakery products fast food has always been dominated by sweet bakery goods specialists which made a huge contribution to outlet numbers, with 903 outlets, in 2011. Sweet bakery
Passport
goods specialists recorded the fastest growth in terms of outlet expansion, benefiting strongly from the doughnut craze which was led by J Co Donuts & Coffee PT. Sandwich specialists are still not popular among Indonesians which led to negligible outlet numbers at the end of review period. The rest of bakery products fast food comprised other including mixed bakery fast food. Asian fast food and chicken fast food were the main contributors to the value sales of overall fast food throughout the review period, with a value contribution of 37% and almost 30%, respectively, in 2011. They are the most established types of fast food outlets due to their early entry, familiar menus that suit Indonesian taste and the huge number of outlets compared to less established ones such as bakery products or ice cream fast food. The popularity of Asian fast food continued to be fuelled by more familiar menus which suit the Indonesian palate and the availability of such outlets, even in smaller cities. Leveraging the franchising trend, chained Asian fast food also benefited over international operations due to lower franchisee fees which helped to boost outlet expansion over the review period, despite its large size. Chained fast food continued to dominate in terms of value sales, transactions and outlets in 2011. The chained format is very strong in bakery products fast food, burger fast food and chicken fast food, due to the presence of international brands such as Dunkin Donuts (Dunkindo Lestari PT), McDonalds (Rekso Nasional Food PT) and KFC (Fast Food Indonesia Tbk PT). The value growth of chained operators was also faster than that recorded for independent players throughout the review period, mainly due to better brand exposure from a larger network of units/outlets. Eat-in is still key for fast food, hence it made the largest contribution to overall value sales during the review period and in 2011 it accounted for some 74% of the total. Nonetheless, the takeaway and home delivery shares of fast food was also one of the highest compared to other foodservice categories, as it offers quicker, more practical and cheaper food and is popular among a rising number of the growing young population and office workers who value convenience. Food continued to dominate fast food value sales, with a share of almost 90% in 2011. Many Indonesian consumers who order meals typically order lower-priced drinks such as bottled water or RTD tea. The value-share of drinks, however, increased by two percentage points over the review period, as more chained fast food brands introduced packaged meals with higher-priced drinks such as carbonates and fruit juice, usually included as part of the offer, at attractive prices.
COMPETITIVE LANDSCAPE
Three prominent brands, namely KFC, Es Teler 77 and McDonalds, continued to dominate by posting a combined value share of 54% within chained fast food in 2011. The leading foreign brands, KFC and McDonalds, benefited from heavy investment in advertising and promotions, particularly television advertisements and from strategies of rapid outlet expansion, to confirm their nationwide presence. Meanwhile, Es Teler 77 consolidated its position as the leading local chained fast food brand, largely thanks to the rejuvenation of its units/outlets, heavy below-the-line promotions, its familiar menus, broad appeal to all age groups, income levels and various regions in Indonesia. KFC achieved a high increase in share within chained fast food, as it managed to post a value share of 30% in 2011, rising from 29% in 2010. This was thanks to rapid outlet expansion and menu diversification strategies. KFCs share growth was also driven by its strong competitive activity within chicken fast food where it clearly dominated with a value share of almost 74%.
Passport
KFC collaborated with the Music Factory to offer free CDs on purchases of set meals and also with mobile phone manufacturers, to offer free KFC set meals with every purchase of certain types of mobile phone. These promotional activities were aggressively advertised on television, as well as in newspapers and magazines. Other strategies employed by KFC during 2011 included opening new outlets in stand-alone locations, where these outlets can generate higher value sales compared to those located in retail location. In 2011, two domestic brands, Es Teler 77 and Mister Baso, remained the two leading fast casual dining brands in Indonesia. The international brand Dunkin Donuts was the other topthree player in fast casual. However, not all Dunkin' Donuts outlets are categorised as fast casual. Outlets featuring the fast casual concept are usually located in the major cities such as Jakarta and are equipped with facilities including free Wi-Fi access and feature thematic outlet design and layout. The majority of chained players in fast food chose to expand their outlets through companyowned stores, rather than franchising. These players, such as Fast Food Indonesia Tbk PT, Rekso Nasional Food PT and Biru Fastfood Nusantara PT, the master franchisees of KFC, McDonalds and A&W respectively, aim to have full control of all of their outlets in order to maintain the standard of product and service quality nationwide. The leading local fast food operators, such as Es Teler 77, Hoka Hoka Bento and J Co Donuts & Coffee, also opted to expand through company-owned stores in order to maintain the product and service quality. In 2011, many chained fast food operators such as KFC, McDonalds, Wendys (Wendys Citrarasa PT), A&W (Biru Fastfood Nusantara PT), Popeyes Chicken & Seafood (Popiendo Selera Prima PT) and Hoka Hoka Bento (Eka Bogainti PT) continued to heavily promote affordable packaged meals, known locally as Paket Hemat, in order to boost value sales with more transactions coming from price-conscious consumers. Throughout 2011, both KFC and McDonalds continued to aggressively advertise their meal package deals, in which consumers could purchase burgers, spaghetti, French fries, ice cream and orange juice, at Rp5,500-Rp8,000 per item. There were abundant new developments in food and drinks offerings, especially for chained fast food operators during the review period. In 2011, prominent brands of chained fast food came up with new food and drinks offerings. For example, both McDonalds and KFC introduced various breakfast menu items in 2011 in an attempt to generate higher transaction volume and value. The strategy, however, failed to increase both brands value growth significantly in 2011, as the new menu was not introduced early in the year and the lifestyle of having breakfast at fast food outlets is still foreign for Indonesians. Fast food in general is dominated by foreign brands, except for Asian fast food. Dunkin Donuts, McDonalds, KFC and Baskin-Robbins are international fast food brands that are the pioneers in their respective formats. The brands enjoy strong positions in fast food in Indonesia, due to first-mover advantage, huge advertising and promotional budgets, as well as large numbers of units/outlets in strategic locations.
PROSPECTS
Foreign companies consider Indonesia, with its 230 million population, an attractive country to expand their consumer foodservice businesses. Relatively new chained fast food brands, such as MOS Burger, Carls Jr, Red Mango and 7-Eleven, which were only present in major cities such as Jakarta prior to 2011, may expand to other major cities in the country such as Bandung, Surabaya, Medan and Makassar during the forecast period. Menu innovations are likely to improve the competitiveness of fast food chains during the forecast period. More operators are expected to introduce more diverse menus, ranging from
Passport
full-course meals and light snacks to drinks and desserts. Hence, with the addition of more outlets, competition will intensify and most chains are likely to compete on menu innovations. This trend actually started at the end of the review period but will become more prominent over the forecast period. In addition to menu innovations, fast food operators are expected to step up efforts to boost sales. The strategies may include aggressive and innovative advertisements through mass media and printed media and co-branding with banks. Given the rapid rise in popularity of fast food among Indonesian consumers during the review period, unit/outlet and transaction growth is predicted to gradually slow down over the forecast period. This growth pattern is underpinned by the expected modest performance of chicken fast food which is likely to continue to approach maturity over the forecast period. In addition, food products offered by these outlets, namely burgers, fried chicken and French fries, tend to be more fattening and therefore less healthy. So transaction growth is expected to slow down in line with the increasing health awareness of Indonesian consumers. Towards 2016, fast food sales are expected to grow faster in terms of constant value CAGR, with spend per transaction expected to rise towards the end of the forecast period. This growth pattern is likely to be driven by significant price increases, particularly given that more brands will offer a dining experience for consumers with a relaxed and attractive ambience and facilities such as Wi-Fi. Transactions derived from middle-to-upper-income young consumers are expected to provide a significant boost to constant value growth of fast food over the forecast period. The most notable threat to fast food sales will be the diminishing purchasing power of Indonesian middle-to-lower income groups as the fuel price hikes and the rising electricity charges may be applied in the short term period. Some families who usually dine at fast food chains during their weekend hang-outs might have to forego their visit as more important areas of expenditure are given priority. The growing health consciousness of Indonesians is expected to make them shun oily French fries, fried chicken and burger menus, which will slow down the transaction volume growth compared to the review period. Ice cream fast food is the only fast food category that will post a better constant value CAGR over the forecast period than during the review period at over 18%, compared to less than 13%. This will be largely underpinned by the expected growing popularity towards frozen yoghurt fast food outlets which will see more new brands entering the category, such as Yogu Buzz, and the increasing number of operators expanding outlets in major cities in the country. Fast casual dining in Indonesia is expected to perform less dynamically over the forecast period. Its consumer base is likely to continue to be drawn from affluent youths and younger middle-to-upper-income groups. In order for fast casual dining to further expand, several factors, such as strategic locations, affordable prices and wider menu choices, may need to be considered. Fast casual dining players may also consider the possibility of outlet expansion to reach the cities outside Java which offer huge potential. Fast food operators may employ various strategies to boost transactions volume and in turn, improve value sales over the forecast period. Strategies employed by players may include keeping prices the same or only slightly increasing them, but reducing portion sizes. More fast food players are also expected to come up with set value meals. The Rp5,000 and Rp10,000 value meals offered by prominent chained fast food brands, including KFC, A&W, Wendys and McDonalds during the review period may be imitated by other chained and independent fast food operators during the forecast period. With these strategies, the operators are likely to be able to keep consumers coming to their outlets. The presence of outlets offering Indonesian consumers a less familiar fast food experience remained negligible. These categories are fish fast food, pizza fast food and other fast food. These formats, however, are expected to have positive prospects over the forecast period, as
Passport
awareness and exposure to foreign cuisine increases with international travel and cable television. Meanwhile, Latin American fast food has the least potential for further development even in the long term, due to this food type being considered the most foreign and least appealing.
CATEGORY DATA
Table 1 outlets 2006 Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food 1,253 585 668 748 400 348 308 308 833 576 257 39 39 2007 1,356 658 698 795 426 369 330 330 893 632 261 98 98 2008 1,437 711 726 831 447 384 361 361 952 688 264 121 121 2009 1,483 732 751 863 467 396 386 386 997 730 267 188 188 2010 1,557 783 774 894 487 407 429 429 1,035 766 269 274 274 2011 1,592 799 793 943 526 417 463 463 1,098 827 271 397 397 Fast Food by Category: Units/Outlets 2006-2011
154 154 21 21 -
162 162 23 23 -
171 171 24 24 -
196 196 25 25 -
252 252 26 26 -
333 333 21 21 -
Passport
Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
482 2,083 1,273 3,356
550 2,329 1,328 3,657
569 2,523 1,374 3,897
580 2,724 1,414 4,138
606 3,017 1,450 4,467
561 3,366 1,481 4,847
Euromonitor International from official statistics, trade associations, trade press, company research, trade interviews, trade sources
Table 2 '000 transactions
Fast Food by Category: Number of Transactions 2006-2011
2006 Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin 98,616.3 55,729.8 42,886.5 15,057.4 9,800.6 5,256.8 33,867.4 33,867.4 50,885.5 39,269.9 11,615.6 443.2 443.2 -
2007 110,128.0 63,810.6 46,317.4 17,068.8 11,417.7 5,651.1 35,965.2 35,965.2 56,061.4 44,178.6 11,882.8 974.1 974.1 -
2008 119,113.2 69,553.6 49,559.6 18,264.1 12,274.0 5,990.1 41,008.8 41,008.8 59,214.8 47,094.4 12,120.4 1,334.5 1,334.5 -
2009 125,912.2 73,379.0 52,533.2 19,392.9 13,133.2 6,259.7 43,264.3 43,264.3 62,811.7 50,485.2 12,326.5 1,955.0 1,955.0 -
2010 134,409.2 79,249.3 55,159.9 20,825.3 14,315.2 6,510.1 48,888.7 48,888.7 68,146.1 55,634.7 12,511.4 2,942.0 2,942.0 -
2011 141,766.8 84,400.5 57,366.3 23,128.8 16,390.9 6,737.9 53,044.2 53,044.2 72,648.2 59,974.2 12,674.0 4,707.2 4,707.2 -
3,474.2 3,474.2 -
3,665.3 3,665.3 -
3,683.6 3,683.6 -
3,941.5 3,941.5 -
5,084.5 5,084.5 -
6,533.6 6,533.6 -
Passport
American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
1,141.9 1,141.9 36,005.1 143,726.9 59,758.9 203,485.9
1,296.1 1,296.1 41,225.9 161,307.6 63,851.3 225,158.9
1,347.9 1,347.9 43,287.2 176,296.9 67,670.2 243,967.1
1,395.1 1,395.1 44,802.2 187,553.3 71,119.4 258,672.7
1,457.9 1,457.9 48,610.4 207,572.3 74,181.3 281,753.6
1,111.6 1,111.6 50,311.8 226,162.3 76,778.2 302,940.5
Table 3 Rp billion
Fast Food by Category: Foodservice Value 2006-2011
2006 Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food 3,307.6 2,035.8 1,271.8 522.2 362.8 159.4 1,452.7 1,452.7 2,288.7 1,897.1 391.6 11.1 11.1 -
2007 3,771.9 2,341.2 1,430.8 705.6 520.7 184.9 1,564.1 1,564.1 2,587.1 2,175.9 411.2 23.3 23.3 -
2008 4,056.8 2,540.2 1,516.6 807.4 604.0 203.4 1,795.8 1,795.8 3,035.5 2,607.9 427.6 30.9 30.9 -
2009 4,267.2 2,667.2 1,600.0 904.1 688.5 215.6 1,885.6 1,885.6 3,483.9 3,043.4 440.5 46.9 46.9 -
2010 4,611.3 2,907.2 1,704.0 1,033.9 802.1 231.8 2,177.8 2,177.8 4,047.1 3,591.2 455.9 69.5 69.5 -
2011 5,006.7 3,183.4 1,823.3 1,216.9 966.6 250.3 2,406.5 2,406.5 4,460.3 3,986.2 474.1 114.6 114.6 -
96.6 96.6
103.8 103.8
109.0 109.0
125.3 125.3
171.1 171.1
238.6 238.6
Passport
- Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
31.1 31.1 1,285.3 5,887.2 1,822.8 7,710.0
35.5 35.5 1,503.8 6,764.4 2,026.9 8,791.3
36.7 36.7 1,571.4 7,724.4 2,147.7 9,872.0
37.8 37.8 1,610.7 8,494.8 2,256.1 10,750.8
39.7 39.7 1,755.7 9,758.7 2,391.7 12,150.3
30.5 30.5 1,922.5 10,926.4 2,547.7 13,474.2
Table 4
Fast Food by Category: % Units/Outlets Growth 2006-2011
% Units/Outlets growth 2010/11 Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food 2.2 2.0 2.5 5.5 8.0 2.5 7.9 7.9 6.1 8.0 0.7 44.9 44.9 32.1 32.1 -19.2 -19.2 2006-11 CAGR 4.9 6.4 3.5 4.7 5.6 3.7 8.5 8.5 5.7 7.5 1.1 59.1 59.1 16.7 16.7 0.0 0.0 2006/11 Total 27.1 36.6 18.7 26.1 31.5 19.8 50.3 50.3 31.8 43.6 5.4 917.9 917.9 116.2 116.2 0.0 0.0
Passport
- Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
-7.4 11.6 2.1 8.5
3.1 10.1 3.1 7.6
16.4 61.6 16.3 44.4
Table 5
Fast Food by Category: % Transaction Growth 2006-2011
% transaction growth 2010/11 Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
2006-11 CAGR 7.5 8.7 6.0 9.0 10.8 5.1 9.4 9.4 7.4 8.8 1.8 60.4 60.4 13.5 13.5 -0.5 -0.5 6.9 9.5 5.1 8.3
2006/11 Total 43.8 51.4 33.8 53.6 67.2 28.2 56.6 56.6 42.8 52.7 9.1 962.1 962.1 88.1 88.1 -2.7 -2.7 39.7 57.4 28.5 48.9
5.5 6.5 4.0 11.1 14.5 3.5 8.5 8.5 6.6 7.8 1.3 60.0 60.0 28.5 28.5 -23.8 -23.8 3.5 9.0 3.5 7.5
Passport
10
Table 6 % value growth
Fast Food by Category: % Foodservice Value Growth 2006-2011
2010/11 Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
2006-11 CAGR 8.6 9.4 7.5 18.4 21.6 9.4 10.6 10.6 14.3 16.0 3.9 59.6 59.6 19.8 19.8 -0.4 -0.4 8.4 13.2 6.9 11.8
2006/11 Total 51.4 56.4 43.4 133.0 166.4 57.0 65.7 65.7 94.9 110.1 21.1 935.2 935.2 147.2 147.2 -2.2 -2.2 49.6 85.6 39.8 74.8
8.6 9.5 7.0 17.7 20.5 8.0 10.5 10.5 10.2 11.0 4.0 65.0 65.0 39.5 39.5 -23.3 -23.3 9.5 12.0 6.5 10.9
Table 7 % value
Sales of Bakery Products Fast Food by Type 2008-2011
2008 Sandwich Specialists Sweet Bakery Goods Specialists Other Including Mixed Bakery Fast Food Total 80.9 19.1 100.0
2009 82.7 17.3 100.0
2010 89.0 11.0 100.0
2011 95.8 4.2 100.0
Passport
11
Source:
Euromonitor International from official statistics, trade associations, trade press, company research, store checks, trade interviews, trade sources
Table 8 % value Company
Global Brand Owner Shares of Chained Fast Food 2007-2011
2007 29.7 16.4 13.4 5.8 3.0 3.6 2.9 5.9 0.1 2.8 0.8 0.1 0.4 0.3 0.1 0.2 0.1 0.1 0.3 0.1 0.1 0.0 0.2 0.0 13.9 100.0
2008 32.1 15.0 13.3 6.0 3.6 3.9 2.7 4.7 1.2 0.4 2.2 0.7 0.1 0.3 0.0 0.2 0.1 0.1 0.1 0.1 0.3 0.0 0.0 0.1 0.0 0.1 0.0 12.5 100.0
2009 34.8 14.0 10.5 6.0 4.0 4.0 2.6 4.0 1.2 0.5 1.7 0.7 0.0 0.3 0.3 0.2 0.2 0.1 0.1 0.1 0.1 0.2 0.0 0.0 0.1 0.0 0.0 0.1 0.0 14.0 100.0
2010 36.2 13.4 10.5 6.0 4.4 3.8 2.8 3.6 1.1 0.8 1.2 0.6 0.1 0.3 0.3 0.2 0.2 0.1 0.1 0.1 0.1 0.2 0.0 0.1 0.0 0.1 0.1 0.0 0.1 0.0 13.5 100.0
2011 37.0 13.3 10.6 6.3 5.2 3.4 3.3 2.8 1.1 1.0 0.8 0.5 0.4 0.3 0.3 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.0 0.0 12.2 100.0
Yum! Brands Inc Top Food Indonesia PT McDonald's Corp Eka Bogainti PT J Co Donuts & Coffee PT Pioneerindo Gourmet International Tbk PT Dunkin' Brands Inc AFC Enterprises Inc Wendy's/Arby's Group Burger King Holdings Inc Mister Baso Indonesia PT Gozalindo Zayya PT Seven & I Holdings Co Ltd Alimentation CoucheTard Inc Doner Citrarasa Mediterania PT Berjaya Sally Ceria PT Melawai Group General Mills Inc Krispy Kreme Doughnut Corp Country Style Food Services Inc Emerald Foods Ltd Jollibee Foods Corp CKE Restaurants Inc MOS Food Services Inc Inti Primarasa PT International Dairy Queen Inc Relay International Co Ltd Yogen Fruz Canada Inc British Petroleum Co Plc, The Kahala Corp Others Total
Source:
Table 9 % value Brand KFC
Brand Shares of Chained Fast Food 2008-2011
Global Brand Owner Yum! Brands Inc
2008 25.1
2009 27.6
2010 29.3
2011 30.1
Passport
12
Es Teler 77 McDonald's A&W Hoka Hoka Bento J Co Donuts & Coffee California Fried Chicken Texas Chicken Dunkin' Donuts Baskin-Robbins Wendy's Burger King Mister Baso Goiza Beef Bowl 7-Eleven Circle K Doner Kebab Sour Sally Monami Hagen-Dazs Krispy Kreme Country Style Donuts New Zealand Natural Ice Cream Chowking Carl's Jr MOS Burger Pain de France Dairy Queen Red Mango Yogen Frz Popeyes Chicken & Seafood Swensen's Abra Kebab Daily Bread Express Bakery Others Total
Source:
Top Food Indonesia PT McDonald's Corp Yum! Brands Inc Eka Bogainti PT J Co Donuts & Coffee PT Pioneerindo Gourmet International Tbk PT AFC Enterprises Inc Dunkin' Brands Inc Dunkin' Brands Inc Wendy's/Arby's Group Burger King Holdings Inc Mister Baso Indonesia PT Gozalindo Zayya PT Seven & I Holdings Co Ltd Alimentation CoucheTard Inc Doner Citrarasa Mediterania PT Berjaya Sally Ceria PT Melawai Group General Mills Inc Krispy Kreme Doughnut Corp Country Style Food Services Inc Emerald Foods Ltd Jollibee Foods Corp CKE Restaurants Inc MOS Food Services Inc Inti Primarasa PT International Dairy Queen Inc Relay International Co Ltd Yogen Fruz Canada Inc AFC Enterprises Inc CoolBrands International Inc Austindo Holding Pty Ltd Adirasa Selaras Abadi PT
15.0 13.3 7.0 6.0 3.6 3.8 3.3 2.1 0.5 1.2 0.4 2.2 0.7 0.1 0.3 0.0 0.2 0.1 0.1 0.1 0.1 0.3 0.0 0.0 0.1 0.0 1.4 0.3 0.1 0.1 12.2 100.0
14.0 10.5 7.2 6.0 4.0 3.9 3.2 2.1 0.5 1.2 0.5 1.7 0.7 0.0 0.3 0.3 0.2 0.2 0.1 0.1 0.1 0.1 0.2 0.0 0.0 0.1 0.0 0.0 0.9 0.2 0.1 0.1 13.7 100.0
13.4 10.5 6.9 6.0 4.4 3.8 3.0 2.0 0.7 1.1 0.8 1.2 0.6 0.1 0.3 0.3 0.2 0.2 0.1 0.1 0.1 0.1 0.2 0.0 0.1 0.0 0.1 0.1 0.0 0.6 0.2 0.1 0.0 13.3 100.0
13.3 10.6 6.9 6.3 5.2 3.4 2.8 2.0 1.3 1.1 1.0 0.8 0.5 0.4 0.3 0.3 0.2 0.2 0.2 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 0.1 12.3 100.0
Table 10 outlets
Forecast Sales in Fast Food by Category: Units/Outlets 2011-2016
2011 Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food 1,592 799 793 943 526
2012 1,632 823 809 986 560
2013 1,680 856 824 1,026 591
2014 1,735 899 836 1,057 615
2015 1,800 953 847 1,082 633
2016 1,875 1,020 855 1,104 649
Passport
13
- Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
417 463 463 1,098 827 271 397 397 -
426 502 502 1,154 881 273 516 516 -
435 547 547 1,204 929 275 630 630 -
442 599 599 1,243 966 277 740 740 -
449 659 659 1,278 1,000 278 844 844 -
455 728 728 1,309 1,030 279 945 945 -
333 333 21 21 561 3,366 1,481 4,847
415 415 22 22 583 3,719 1,508 5,227
498 498 23 23 603 4,074 1,534 5,608
580 580 24 24 621 4,423 1,555 5,978
661 661 25 25 637 4,775 1,574 6,349
740 740 26 26 650 5,138 1,589 6,727
Euromonitor International from trade associations, trade press, company research, trade interviews, trade sources
Table 11 '000 transactions
Forecast Sales in Fast Food by Category: Number of Transactions 2011-2016
2011 Asian Fast Food 141,766.8
2012 148,838.7
2013 155,540.4
2014 161,788.6
2015 167,799.3
2016 173,432.1
Passport
14
- Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
84,400.5 57,366.3 23,128.8 16,390.9 6,737.9 53,044.2 53,044.2 72,648.2 59,974.2 12,674.0 4,707.2 4,707.2 -
89,464.6 59,374.1 25,311.3 18,357.8 6,953.5 57,818.2 57,818.2 76,973.1 64,172.4 12,800.8 6,142.9 6,142.9 -
94,385.1 61,155.3 27,172.1 20,010.0 7,162.1 63,310.9 63,310.9 81,246.8 68,343.6 12,903.2 7,525.0 7,525.0 -
99,104.4 62,684.2 28,566.1 21,210.6 7,355.5 69,642.0 69,642.0 85,424.8 72,444.2 12,980.6 8,879.6 8,879.6 -
103,861.4 63,937.9 29,810.5 22,271.1 7,539.4 76,954.5 76,954.5 89,474.1 76,428.6 13,045.5 10,167.1 10,167.1 -
108,535.1 64,897.0 30,874.8 23,162.0 7,712.8 85,419.4 85,419.4 93,347.7 80,250.1 13,097.7 11,438.0 11,438.0 -
6,533.6 6,533.6 1,111.6 1,111.6 50,311.8 226,162.3 76,778.2 302,940.5
8,167.0 8,167.0 1,156.1 1,156.1 52,223.6 245,279.0 79,128.4 324,407.4
9,841.3 9,841.3 1,196.5 1,196.5 54,312.6 264,612.5 81,220.6 345,833.2
11,514.3 11,514.3 1,232.4 1,232.4 56,593.7 284,027.5 83,020.3 367,047.8
13,183.9 13,183.9 1,263.3 1,263.3 59,140.4 304,129.8 84,522.8 388,652.6
14,831.9 14,831.9 1,288.5 1,288.5 61,979.1 324,925.0 85,707.4 410,632.4
Passport
15
Table 12 Rp billion
Forecast Sales in Fast Food by Category: Foodservice Value 2011-2016
2011 Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food 5,006.7 3,183.4 1,823.3 1,216.9 966.6 250.3 2,406.5 2,406.5 4,460.3 3,986.2 474.1 114.6 114.6 -
2012 5,136.4 3,294.8 1,841.5 1,347.5 1,092.2 255.3 2,526.8 2,526.8 4,652.5 4,185.5 467.0 143.2 143.2 -
2013 5,292.1 3,426.6 1,865.5 1,462.6 1,201.4 261.2 2,703.7 2,703.7 4,899.0 4,436.7 462.3 171.9 171.9 -
2014 5,474.3 3,580.8 1,893.5 1,565.3 1,297.5 267.7 2,947.1 2,947.1 5,214.2 4,747.2 467.0 197.7 197.7 -
2015 5,687.4 3,759.9 1,927.5 1,656.8 1,381.9 275.0 3,271.2 3,271.2 5,599.6 5,127.0 472.6 221.4 221.4 -
2016 5,932.8 3,966.7 1,966.1 1,741.1 1,457.9 283.2 3,696.5 3,696.5 6,068.1 5,588.4 479.7 243.5 243.5 -
238.6 238.6 30.5 30.5 1,922.5 10,926.4
299.5 299.5 30.3 30.3 1,980.1 11,572.5
362.4 362.4 30.6 30.6 2,035.6 12,333.4
425.8 425.8 31.5 31.5 2,086.5 13,227.7
489.7 489.7 32.8 32.8 2,134.5 14,283.9
553.3 553.3 34.4 34.4 2,177.2 15,540.8
Passport
16
Independent Fast Food Fast Food

Source:
2,547.7 13,474.2
2,563.9 14,136.4
2,589.0 14,922.4
2,628.1 15,855.8
2,675.1 16,959.0
2,729.0 18,269.8
Table 13
Forecast Sales in Fast Food by Category: % Units/Outlets Growth 2011-2016
% Units/Outlets growth 2011-16 CAGR Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
2011/16 TOTAL 17.8 27.7 7.8 17.1 23.4 9.1 57.2 57.2 19.2 24.5 3.0 138.0 138.0 122.2 122.2 23.8 23.8 15.9 52.6 7.3 38.8
3.3 5.0 1.5 3.2 4.3 1.8 9.5 9.5 3.6 4.5 0.6 18.9 18.9 17.3 17.3 4.4 4.4 3.0 8.8 1.4 6.8
Table 14
Forecast Sales in Fast Food by Category: % Transaction Growth 2011-2016
% transaction growth 2011-16 CAGR Asian Fast Food - Chained Asian Fast Food 4.1 5.2 2011/16 TOTAL 22.3 28.6
Passport
17
- Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
2.5 5.9 7.2 2.7 10.0 10.0 5.1 6.0 0.7 19.4 19.4 17.8 17.8 3.0 3.0 4.3 7.5 2.2 6.3
13.1 33.5 41.3 14.5 61.0 61.0 28.5 33.8 3.3 143.0 143.0 127.0 127.0 15.9 15.9 23.2 43.7 11.6 35.5
Table 15
Forecast Sales in Fast Food by Category: % Foodservice Value Growth 20112016
% value growth 2011-16 CAGR Asian Fast Food - Chained Asian Fast Food - Independent Asian Fast Food Bakery Products Fast Food - Chained Bakery Products Fast Food - Independent Bakery Products Fast Food Burger Fast Food - Chained Burger Fast Food - Independent Burger Fast Food Chicken Fast Food - Chained Chicken Fast Food - Independent Chicken Fast Food Convenience Stores Fast Food - Chained Convenience Stores Fast Food - Independent Convenience Stores Fast Food 3.5 4.5 1.5 7.4 8.6 2.5 9.0 9.0 6.3 7.0 0.2 16.3 16.3 2011/16 TOTAL 18.5 24.6 7.8 43.1 50.8 13.1 53.6 53.6 36.0 40.2 1.2 112.5 112.5 -
Passport
18
Fish Fast Food - Chained Fish Fast Food - Independent Fish Fast Food Ice Cream Fast Food - Chained Ice Cream Fast Food - Independent Ice Cream Fast Food Latin American Fast Food - Chained Latin American Fast Food - Independent Latin American Fast Food Middle Eastern Fast Food - Chained Middle Eastern Fast Food - Independent Middle Eastern Fast Food Pizza Fast Food - Chained Pizza Fast Food - Independent Pizza Fast Food Other Fast Food - Chained Other Fast Food - Independent Other Fast Food Fast Casual Dining Chained Fast Food Independent Fast Food Fast Food
Source:
18.3 18.3 2.5 2.5 2.5 7.3 1.4 6.3
131.9 131.9 13.0 13.0 13.2 42.2 7.1 35.6

Fastfood in Indonesia

Uploaded by

Document Information

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Fastfood in Indonesia

Uploaded by

Copyright:

Available Formats

FAST FOOD IN INDONESIA

Euromonitor International August 2012