Exploring Interations Report

IDEATION
Maik de Rooij 1512994

CONTENTS
INTRODUCTION3 DESIGN GOAL 4 INTERACTION VISION 6 RESEARCH PLAN 8 Introduction 8 Methods9 Research schedule 11 FIRST RESULTS 12 WHATS NEXT? 14 Initial ideas 14 SOURCES 16 APPENDIX 17 A. Design goal sheet 17 B. Demographic data Verzetstrijdersbuurt 19 C. Letter and survey 21 D. First data analysis 25

INTRODUCTION
This report shows my findings of the first cycle of the Exploring Interactions course; the ideation cycle. Let me first explain about the topic Im designing for; its called The Social City of Tomorrow. Due to the rise of social networks and the access to mobile technologies, we are more connected than ever before. At the same time, individualisation and flexibilisation of work affect work-life balances making it harder to meet and socialise at the same time and place. The main subject of this topic is then also to make the city more social. This report is about my first steps in this topic of designing. I defined a design goal for myself and did some research to explore this field. I also made an interaction vision. About these steps I will talk in this report. - Maik de Rooij

DESIGN GOAL
The design goal I defined for myself is: I want people to feel proud of their neighbourhood.The explanation for this design goal can be found in the design goal sheet (appendix). I will shortly explain what I mean with this goal and where it comes from. Personally I dont feel proud of the neighbourhood I live in in Delft. When I walk through my street and the streets around I feel not connected with them. I can observe all kind of things that happen there, e.g. children playing in the play garden, trees in blossom or a man visiting a shop, but I dont feel anything with these happenings. When I arrive home, I finally feel home. This is my house and I feel home. I am proud to live in that house. That feeling is also the feeling I want to have when I walk through my neighbourhood. So thats why I want to make people feel proud of the neighbourhood they live in.

INTERACTION VISION
The interaction vision described how I want to achieve my design goal. I want people to feel proud of their neighbourhood. The interaction should be committed and tender. Like a mum with her just born child.

RESEARCH PLAN
Introduction
My design goal is to make people proud of their neighbourhood. What does this mean? I want to find out if people are proud of their neighbourhood and why they are. I want to focus on this research on the Schijflaan, a street of 20 houses in Delft. I do this research together with my study buddy Eric Ringard, who is researching some sort of the same topic. Current interactions It is possible to take a closer look at the current interactions in the neighbourhood. The first thing to say is that face to face communication between neighbours is still the primary way to communicate (46%). After that communicating through phone calls comes second (21%). A trend can be seen that online communication is increasing. 11% of the neighbours read a blog about community issues, 9% exchange emails between neighbours and 5% is subscribed to an email list for their community. [1] Trust between neighbours decreased exponentially after the fifties. Neighbourly interaction; like spending time in public spaces (dog park or bike path), introducing yourself to someone you dont know, joining a civic group or volunteering in a neighbourhood project; increase a feeling of trust between neighbours. Interesting too, is that if you have more trust in your neighbours, you become healthier. [2] Pride After discovering the current interactions in

neighbourhoods, I need to take a closer look at pride too. What is it and how can it be described? Pride is a positive emotion resulting from a positive selfevaluation. Pride is experienced in response to ones own achievements or qualities. It can be considered self-love or self-admiration [3]. In product-human interaction there are three ways to experience pride: - by owning an unique product - achieving something that the particular product facilitates - being able to use a complex product If people get a positive reaction or praise from others of the first two, the pride experience get strengthened even more. Consumer concerns and stimuli lead to an emotion (see picture). Concerns can be goals (what do people want to achieve), standards (how should people/ product behave) or attitudes (what do people like?). The stimuli that are relevant for these concerns can act on different focus levels: object focus, interaction focus, activity focus, self focus or other focus. [4]
pleasant unpleasant EMOTION

APPRAISAL goals CONCERN standards attitudes object interaction activity self others

STIMULUS

Schijflaan Because my research focusses on and around the Schijflaan in Delft, I need to know some demographic facts of that neighbourhood. Schijflaan is a street with 20 houses and the street is divided in three parts (see picture). The neighbourhood is called Verzetstijdersbuurt there live 2350 people there. An average household is 1,7 persons and there are in total 1345 households. 1600 people here have an income, with an average of 20.600. For the extensive demographic data I refer to the appendix. [5]

Methods
In order to gather data for our research and conceptualisation we will approach the people living in the Schijaan and try to nd out what they think and feel about their neighbourhood.The methods we are using to do our research are a small survey and recorded interviewing sessions. Survey We want to gather our first data for our research by doing a small survey in the Schijflaan. The goal of this survey is to gather basic information about the people that live in the Schijflaan: what age they are, how their household looks like, what kind of profession they have and some first information about their living experiences in the Schijflaan. The survey also introduces us and our project. We want to tell this in a small letter we add to the survey. In this introduction we also tell them we want to know them better and want to do an interview session with some of them. We want them to give some time to think about that, and dont answer to that question immediately, so we put this in a question in the survey also. We can then contact them later and plan a session. The letter and survey can be found in the appendix. Because a we really want to introduce ourselves and get the people known with our faces, we want to hand over the survey in personal. Therefore we are going ring the doors in the Schijflaan on a sunday afternoon (the 7th of October), and introduce Eric as their new neighbour and Maik as his study buddy. We tell them in short about the project and ask them to fill in the questionnaire. We ask them to put the completed survey in the mailbox of Eric (Schijflaan

Huis # 1 -13

Huis # 14 -18

Huis # 19 -26

Conclusion After this quick literary study I can conclude that in my further research I want to research what concerns are involved of making the people proud of the Schijflaan. I want to investigate if they are proud of their street and where that pride comes from. If they are not proud, I want to know why not and find new concerns of things that make them proud. I can then imply them in my design.

20). Interviewing To get in deeper in the lives of the residents of the Schijflaan and their neighbourhood feeling, we want to interview some of them. With interviewing we get to know those people better and understand more of their latent needs, and we will understand their context more. An insightful interview requires some good preparation; we need a focussed structure in our questioning, we need suitable participants and we need to record all the data. The questions in the interview should go like a tunnel, from a general question to more specific ones. After an opening question, we can get more specific with the use of cues (focusing questions). After that we will always finish with an ending question to make sure we dont miss anything. We try to get a variety in people.We eventually want to interview 5 or 6 people from the Schijflaan, so we would like to interview different people.Think for example of elderly people, a mum with a family or a single business man. They need to have experience with living in the Schijflaan as well, so they can tell us useful information. During the interview we need to collect the data in a good way. This will we do by recording recording it with a video camera. We need permission of the participants to film it. We will also take notes and take pictures.

So how will our interview look like? We will invite the participants over at Erics place in the Schijflaan. First we will give the participants information about our project and intensions. After having that done we start the interview. The questions will start out general and will be more specic and contextualized later on. One used technique to become more detailed questions is cueing and mirroring (repeating the participants answers in the next question) and interactively adjusting to the given answers to create a certain ow.Another idea is to combine the interview with a contextmapping assignment which can be be done in very short time such as nding metaphors for describing their emotions and relations with this topic. Possibly given ideas or prototypes can be evaluated or further suggestions gathered from the participants. After the interview we need to select the useful data from the interview. We need to look back to the recorded data, and collect useful quotes of the participants.

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Research schedule
Week 39 What to do - Making the letter to explain about the project and invite them to participate - Find a good way to invite and participate the residents to the Schijflaan project - Literature research -Develop the active research further, setting up the methods to collect data - Approaching the neighbours - Hand out project introduction and initial survey - Actively collect first data - Evaluate survey data - Make selected appointments for interview sessions - Construct interview questions - Focus on different target users to get wider picture - Interview selected neighbours in personal setting (coffee & cake) - Record and take notes - Transcribe interview and highlight interesting discoveries - Evaluate the results - Summarise the data and share with neighbours - Design a suggestive evaluation of concepts based on result data - Refine concepts - Field test and ask to document first encounter of target user with concepts

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41

42 43

44

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FIRST RESULTS
In the mean time, the first surveys returned, so Eric and I were able to analyse the first data. I will threat the most important stuff here. The full analysis of the data can be read in the appendix. 9 of 20 households answered the survey until now, thats 24 people living in the Schijflaan. We asked the participants to describe the Schijflaan in 5 words. The following figure shows how the participants described their street. The next question was about the will to get to know your neighbours better: 57% would like that.

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The most interesting figure for my design goals is the following. Being proud to live in the Schijflaan scores pretty well. This means that I really need to find out why the residents are proud to live there.

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WHATS NEXT?
The net question is actually whats next? The second cycle iterate is ready to start in two weeks. In this cycle I will complete my research. I will interview five or six people from the Schijflaan and try to find out what concern make them proud of living in the Schijflaan.

Ill also continue designing; developing my first initial ideas into concepts.

Initial ideas

I already have some first initial design ideas, based on my interaction vision. Here some sketches with some explanation. For some better quality, check my dummy in the speedbox!

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SOURCES
[1] Smith, A (2010). Neighbors Online. Pew Internet & American Life Project. [2] Bjornstrom, EE (2011). The neighborhood context of relative position, trust, and self-rated health. Department of Sociology, University of Missouri. [3] Tracy, JL and Robins, RW (2007). The Psychological Structure of Pride: A Tale of Two Facets. Journal of Personality and Social Psychology (vol. 92, no. 3), 506-525. [4] Desmet, PMA (2012). Faces of Product Pleasure: 25 Positive Emotions in Human-Product Interactions. International Journal of Design (vol. 6, no. 2). [5] Funda, http://www.funda.nl/buurtinfo/delft/verzetstrijdersbuurt/kenmerken/?ref=83408034

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APPENDIX
A. Design goal sheet
Design Goal Users Who will be the users of your design? People from the same neighborhood/quarter/street, that have no connection with their physical neighborhood Situation In which situation will your design be used? (location, people involved, experiences, products involved, etcetera) In a specific neighborhood in Delft (for example Tanthof). But in my research I will focus on the Schijflaan. Effect What effect for the user(s) do you intend to generate with your design? (what possibility is generated, or problem is solved) The effect I want to generate is to improve the relationship between the users and their physical living-environments. I want people to have a feeling of pride of their neighborhood. A positive side effect is that due the design the relationship between neighbors can improve. Stakeholders Which other stakeholders will be affected by your design? (as users, producers, others in the situation, regulators etcetera) Users, other people that live in the neighborhood, people passing by in the specific neighborhood, local government Topic Contribution General effects How will your design affect the topic? (characteristics of the topic, the way people view the topic, etcetera)

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The design will make the user feel proud of their physical living-environment. The living space gets a meaning for the user. Personal Involvement Motivation Why does this design goal stimulate you personally? I feel personally no connection between myself and the street I live in. It is that my house stands there, but when I get outside of my house, I feel al lack of care about the environment. Besides that, I think it is a really interesting topic, because it doesnt really focus on the relationship between the neighbors, but on the relationship between the user and their physical environment. Exploration Potential Initial questions Which questions do you need to ask yourself and seek answers to, in working towards your design goal? How is the living experience of the users now? How do they feel about their quarter? What kind of relationship want they to have with their physical neighborhood? Would they like to have a relationship with their physical neighborhood? What kind of things add value to their physical neighborhood? Accessibility How do you expect to get access to the situation and people involved in your design goal? I want to do research close to my own situation. I live in Tanthof (a quarter in the south of Delft), where I easily can approach people. I can interview them and approach them for other research sessions (for example a generative session).

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B. Demographic data Verzetstrijdersbuurt

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C. Letter and survey

Eric

Maik

Contact: eric@ringard.de maikderooij@gmail.com

Beste buren,
Mijn naam is Eric en ik ben hier net in deze buurt komen wonen. Ik kom oorspronkelijk uit Duitsland en deze buurt is nog nieuw voor me, maar ik zou jullie graag leren kennen. Ik studeer hier Industrieel Ontwerpen aan de TU Delft en ik werk momenteel aan een project over deze straat, samen met mijn projectgenoot Maik. Hij woont hier ook in de buurt en we willen samen onderzoek naar de Schijflaan doen. Wij zijn erg genteresseerd in de dynamiek van deze straat en over hoe u zich voelt om te leven in deze straat. Omdat wij beide nog onbekend zijn in deze buurt, lijkt het ons een goede kans om u te leren kennen en deze straat te leren begrijpen. Het helpt ons enorm om over uw persoonlijke ervaringen te horen over hoe het is om in deze buurt te wonen. Denk hierbij bijvoorbeeld aan hoe lang u hier al woont; hoe het u bevalt om hier te wonen; welke buren u nog meer kent en of u veel met ze omgaat. Uiteindelijk kunnen we achter gezamenlijke dingen komen die jullie leuk en minder leuk vinden aan het wonen in deze straat. Onze vraag aan u is of u het leuk lijkt om deze verhalen aan ons te vertellen. Het lijkt ons dan ook leuk om u uit te nodigen voor een bakje koffie of thee, om ondertussen gezellig te kletsen. We zullen alles wat u vertelt als vertrouwelijk beschouwen en het niet delen met anderen. Het project is geheel vrijblijvend, dus als u het niets lijkt is het niet erg. Om al aan wat minder persoonlijke informatie over deze straat te komen, hebben we een enqute toegevoegd. Als u deze wilt invullen, helpt u hier ons al mee.

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zullen alles wat u vertelt als vertrouwelijk beschouwen en het niet delen met anderen. Het project is geheel vrijblijvend, dus als u het niets lijkt is het niet erg. Om al aan wat minder persoonlijke informatie over deze straat te komen, hebben we een enqute toegevoegd. Als u deze wilt invullen, helpt u hier ons al mee. Als u de enqute heeft ingevuld, kunt u deze in de brievenbus doen bij de Schijflaan 20. Of u mee wilt doen aan het verdere onderzoek, kunt u gelijk aan te geven. We kunnen dan eventueel een afspraak maken voor dat bakje koffie. Bedankt en tot snel! Eric en Maik

Schijflaan Enqute
Kruis op de plattegrond aan in welk huis je woont. Met hoeveel mensen woont u hier?
Huis # 1 -13 Huis # 14 -18 Huis # 19 -26
Erics Huis

Met hoeveel mannen en vrouwen woont u hier? mannen vrouwen Hoe oud zijn de mensen die hier wonen? (Vul het aantal mensen in de leeftijdscategorie in het vakje) 0-12 13-25 26-40 41-60 61-75 76 of ouder Heeft u huisdieren? Zo ja, hoe veel en wat voor dier? Wat voor beroep heeft u?

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Hoe omschrijft u het om in de Schijflaan te wonen? Beschrijf dit in maximaal 5 woorden: Ja Nee

Hoeveel positieve herinneringen heeft u aan uw buren?

Wilt u de buurt meer aangesloten zien?

Ja

Nee

Wilt u uw buren beter leren kennen?

Ja

Nee

Hoe gelukkig bent u om hier te wonen? ongelukkig gelukkig

Hoe betrokken voelt u zich in deze straat/buurt? betrokken niet betrokken

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Hoe trots bent u om in deze buurt te wonen trots niet trots

Hoe veel contact heeft u met uw buren? wenig contact veel contact

Hoe goed kent u uw buren? slecht goed

Hoe genteresseerd ben u in de buurtgemeenschap? niet genteresseerd erg genteresseerd

Hoe actief bent u in de straat/buurt?

Lijkt het u leuk om ons meer te vertellen over de Schijflaan? En een bakje koffie of thee met ons te drinken? Ja Nee

Zo ja, vul dan uw telefoonnummer in: Wij zullen dan contact met u opnemen.

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D. First data analysis

Students: Maik de Rooj Eric Ringard General Results Households in total Households that answered People living in those 9 households 20 9 24

Men 13 Women 9 Age distribution

8 6 4 2 0 0 - 12 years 13 - 25 years 26 - 40 years 41 - 60 years 61 - 75 years 76 + years

Pets Households with pets 4 out of 9 Cats 4 Guinea Pigs 4 Rabbits 2 Fish 19 Occupation Ratio working retired 8 10

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Description of the neighborhood

Given descriptions: pretty quiet 5 comfortable living 2 pleasant 2 many facilities closeby (shops & public transportation) 2 prima nice gezellig green 2 little traffic nice view well connected 2 safe for kids bourgeois secluded seperate village in a city

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Questions asked in following order: How happy are you with living in the Schijflaan? How involved do you feel in your neighborhood? How proud do you feel of your neighborhood? How much contact do you have with your neighbors? How well do you know your neighbors? How interested are you in your neighborhood? How active are you in your neighborhood?

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Questions about the neighborhood: Do you have positive memories with your neighbors?

yes 86% no 14%

Do you want to be more connected to the neighborhood?

yes 43%

no 57%

Would you like to get to know your neighbors better?

yes 57%

no 43%

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