Tony Heard 2325 Marvel | Irving, TX| 214-606-3191 ohiostate20012001@mail.

com PROFESSIONAL EXPERIENCE TOTAL SOLUTIONS LIMITED, Irving, TX Principal Consultant 2009 to Present

Coordinating and leading project meetings with clients to define and establish end user requirements for the configuration, implementation, testing, and deployment of process and workflow automatons solutions. Performing business analysis planning, including identification of appropriate stakeholders and information needs, prioritization of tasks based on business value, verification that all requirements support delivery of business value and objectives, and assessment of impact on all primary and secondary systems. 2008 2009

JAVELIN, Irving, TX Senior Business Analyst

Conducted cross-channel marketing (e.g. DRTV, Web, Direct Mail) and campaign performance analysis (e.g. allocation of market spend, channel performance, etc.) to prepare visual scorecard reports for major telecom provider weekly performance meetings. 2006 2007

AXCIOM, Little Rock, AR Senior Analytical Analyst

Developed comprehensive project plans that include problem identification, scope statement, objectives and

deliverables, resource requirements, budget, schedule, and communication strategy.

Worked closely with clients database team to determine appropriate segmentation and list-pull requirements for construction of consumer acquisition online marketing strategies and direct mail campaigns. 2005 2006

FEDEX SERVICES, Memphis, TN Senior Marketing Specialist, Pricing Implementation & Administration

Analyzed, designed, developed, and manage the implementation of contract processing processes and applications using new and existing technologies that saved over $100M in forecasted revenue retention savings. Reduced contract processing turnaround time by 2 days by translating user requirements into functional specifications for the development and implementation of an automated workflow management database. 2003 2004

ARMSTRONG CABINET PRODUCTS, Addison, TX Marketing Manager, Residential Products

Prepared rebranding and repositioning strategies for a portfolio of private label brands distributed through 60 company owned retail showrooms that generated more than a $160M in revenue for the division. Oversaw the implementation of the Getting to Know the Know Armstrong Cabinet Products advertising campaign that established Armstrong as the cabinetry brand of choice among residential consumers and home builders. Recruited simi-luxury and luxury home builders in select regional markets to participate in the lunch of branded glazed door style products Sales of the new glazed door style product achieved sales of $12 million within 10 months of market launch. Instrumental in securing private label contract with national home improvement retailer to offer limited number of glazed cabinetry styles and colors. Plan and execute the go-to-market strategy including which markets to sell, pricing, positioning, and messaging for this product portfolio. Directed retail showroom redesign and updating projects with a budget of $250K

Lead multiple small to medium showroom remodeling project with direct responsibility for project plan development, risk management, issue management, project communication, budget tracking, and status reporting. Coordinated the activities of kitchen remodelers, interior designers, and general contractors. 2001 2003

SABRE HOLDING Product Marketing ManagerVirtuallythere.com

Lead web products and service development programs from inception through final implementation utilizing Agile and Scrum principles as the project methodology framework.

Planned and conducted project kickoff meetings, defining project scope, facilitating technical/operational requirements identification, developing detailed project plans, project anticipated savings, and establishment of governance framework for the management of on-going project activities Performed business analysis planning, including identification of appropriate stakeholders and information needs, prioritization of tasks based on business value, verification that all requirements support delivery of business value and objectives, and assessment of impact on all primary and secondary systems. Lead a team of 11 technical analysts in gathering user requirements, crafting user stories, developing wire frame prototypes, and prioritizing feature enhancement backlog. Collaborated with Product Owners, Business Analysts, and Development Managers to plan releases and manage feature backlog. Identified and removed impediments or obstacles that prevented the delivery team from attaining iteration goals. Documented, tracked, and resolved project issues where possible prior to escalating to higher management when needed. Coordinated and managed sprints for web product feature and enhancement backlogs. Pull features in small batches through the development process based on business priority. Delivered product releases based on team velocity and backlog estimates to meet business deadlines. Utilized Rally Agile Project Management software to report, track and prioritize bugs

EDUCATION & CERTIFATES Master of Business Administration (MBA) in Brand Management ~ the Ohio State University Bachelor of Business Administration (BBA) in Accounting ~ Prairie View A&M University Core Competencies Agile Project Management ~ Waterfall Project Management ~ Program Management ~ Release Planning & Integration ~ SDLC ~ Financial Management ~ Web Product Development ~ Project Plan Development Certificates and Certifications High Performance Product Manager ~ Life Cycle Strategies Consulting and Training Project Management Certificate Series ~ North Lake College Project Management for Health Professions ~ Richland College Training Agile and Scrum ~ Conscires Agile Practices Advanced Marketing Research ~ University of Texas at Arlington Software SAP Enterprise Miner ~ SPSS 18 ~ MS Project 2010 ~ MS Office 2010 ~ Zoho CRM