Corporate Social Responsibility

Words of wisdom
Compiled by students of DPS VK Website : http://csrdpsvk.wix.com/csrdpsvk/

Business social responsibility should not be coerced; it is a voluntary decision that the entrepreneurial leadership of every company must make on its own. John Mackey I think that today, more so than ever, corporate responsibility is the best strategic as well as financial path that most businesses can follow. For most businesses there are both compelling reasons to be responsible and compelling statistics that validate that responsible businesses do better according to traditional financial metrics. Of course, how you define "responsible" is somewhat of a conundrum. Jeffrey Hollender Basically, our goal is to make sure that when it comes to water and energy, we replenish the environment and leave it in a net zero state. So across the world we have unleashed the power of our people to come up with ideas to reduce, recycle replenish the environment and we are making great progress by reducing how much water we use in our manufacture and the carbon footprint that we put on the environment. As a consequence, what we are seeing is an incredible investment in all these environment initiatives. But is otherwise really in two ways, one is tangible financial investment, second is a huge return on investment and because new employees are usually idealistic young people who just graduated from college. They want to come to a company to work for a purpose, that is wise about the next generation. Indra Nooyi

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Bill Gates, this computer business genius - in Davous - World Economic Forum gave an speech on corporate social responsibility and how private sector can make a huge deal of difference in poor peoples life around the world with balancing between self-interest and caring for others, profit and poor which always have been keeping distance. "Ethics is the new competitive environment" Peter Robinson, CEO Mountain Equipment Co-op it's always been difficult for us to lead an examined life as a corporation. I've always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out its doing something wrong, stop doing it. Yvon Chouinard Companies still thinking about the environment as a social responsibility rather than a business imperative are living in the dark ages. Carter Roberts

http://vimeo.com/9670573 Address by Dr Manmohan Singh, Honble Prime Minister of India at the Annual Session (2007 2008) of Confederation of Indian Industry held at New Delhi. Trusteeship does not conceive of a society in which the poor shall remain poor and the rich shall remain rich. Both poverty and affluence for a few shall be eliminated. Mutuality and well-being shall be the rule of the society, in which men learn to live together in goodwill for one-another. Mohan Das Karam Chand Gandhi "Corporate social responsibility is not just about managing, reducing and avoiding risk, it is about creating opportunities, generating improved performance, making money and leaving the risks far behind." Sunil Misser, Head of Global Sustainability Practice, PwC "It is not good enough to do what the law says. We need to be in the forefront of these [social responsibility] issues." Anders Dahlvig, CEO of IKEA, quoted in Financial Times. Good citizenship is just good business. It's the right thing to do. It's who we are as a company. It's our commitment to communities around the world. It's really that simple." - Kevin Turner, Microsoft Chief Operating Officer

"People are going to want, and be able, to find out about the citizenship of a brand, whether it is doing the right things socially, economically and environmentally." Mike Clasper President of Business Development, Proctor and Gamble (Europe)

For nearly 11 years, now, we have been on this mission; we call it, climbing Mt. Sustainability, a mountain higher than Everest, to meet at that point at the top that symbolizes zero footprint zero environmental impact. Sustainable: taking nothing, doing no harm. Ray Anderson It doesnt matter what industry youre in, the supply chain will include products from all around the world. Whether were talking about fabric made in China, soybeans grown in the Amazon, palm oil harvested in Indonesia, biofuels created in Africacompanies will have to know how their products and the raw materials they use in their operations are affecting places, people, biodiversity, and the environment. My vision for saving the planet holds that you not only need to work with communities and governments but also the forces that are driven largely by business. We will fail if we dont change the behavior of business and how it touches the places we care about. Carter Roberts If a few of us can prove that it makes good business sense not just to be socially responsible but to make a serious social mission intrinsic to one's business, then this is going to be written about, studied, and publicized. Because nothing is transferred faster than a success story in business. So I am very optimistic that if a few businesses can set an example here, we can make a tipping point out of it. Tex Gunning "The brands that will be big in the future will be those that tap into the social changes that are taking place." Sir Michael Perry, Chairman of Centrica PLC

If you choose to not participate (in bribery/corruption), you leave behind a fair amount of business. Corruption post-1991 has not been in awarding licenses but in awarding contracts, changing terms of contracts and obligations. It is these things which make you have a non-level playing field. No one compensated you in anyway. Also, business leaders need to be compassionate about the inequalities that exit and enhance the quality of life for the not-so privileged. Rattan Tata, Chairman, Tata Group

If you want to build a million-dollar enterprise, one can take all the shortcuts; but if you are keen on building a billion-dollar enterprise, there is no other way than to run your business rightly. Honesty has to be accepted as an axiom, which is the only way to do business. It gives you the mental and moral strength and the ability to do it the right way. N R Narayana Murthy