Freelance Copywriter

www.biancamarieta.com facebook.com/marietasblog

Starting Your Social Media Marketing Campaign

To put it straight, Social Media is the enemy of traditional media (TV, newspapers, etc) because it has managed to give power to the people from two main points of view. First, nowadays people are no longer at the mercy of the TV or of a newspaper; they can choose WHAT they want to be informed about, WHEN they want the news to reach them and HOW they want to read what interests them. Second, from the point of view of a businessperson promoting your business and advertising for it is now easier than ever thanks to Social Media. By using YouTube you can actually create your own TV channel; Having a Facebook account as a Public Person automatically puts you in the same category with VIPs; Creating your own website means that you have a BRAND; A LinkedIn profile will give you a professional edge over your competition; You can be an anchor if you have a Twitter account; By keeping a Blog or a News section on your website you can educate your audience & your customers about your activity (and we know that a wellinformed client is always a valuable win)

There are many more other social networks where you can get involved and speak your opinion out loud (see Pinterest, Scribd, StumbleUpon, etc.). The main advantage of Social Media is that it has the power to make you the leader within your niche; it is a powerful marketing tool you simply have to know how to use it wisely. Lets see what you need to do to get started on Social Media platforms! Challenges Are At Every Step Think Globally, Not Locally You may live with the impression that if your business is located in, lets say, London, you are only fighting the London competition. If you have a tea shop and are selling in London alone, then you dont need much online presence. But pay attention! Once
Bianca Marieta | www.biancamarieta.com

Freelance Copywriter
www.biancamarieta.com facebook.com/marietasblog

online, you are no longer competing against the store across the street, you are competing with giant companies from all around the world. But you dont want to overcome the businesses which have been working online for the last 15 years; all you want is that people can find you if they search for your tea shop online. Well, two challenges arise at this point: First, language English is the main language of the internet and people from all around the world are using it to promote their businesses. So being from London and speaking English is not a solution. It could have been should you be from Budapest or Poland... but with English things become a bit more complicated. And this takes us to the second challenge: the cultural challenge & the fight to keep up with the pace of the online world. It seems that we, people, are pretty slow at getting accustomed with and adjusting our habits to new things. And the internet is by far the fastest changing landscape ever. Now you may believe that good search results only happen to those who are already the leaders of your niche, who have been dealing with SEO for a long time and who have been investing lots of time and money on promoting their business online. Not true. Did you forget my having mentioned about Social Media, your own TV channel, your own followers and subscribers? They remain YOUR OWN AUDIENCE. Providing Solutions Social Media Marketing does not mean SEO; it is something different and it should be treated as such. It is true that lately Google is paying attention to it and they are slowly introducing it to SEO. But the two fields are different. Nonetheless, by being present on all major social platforms, you attain certain recognition from both search engines and, more importantly, people. For example, lets say you have a new Facebook profile for your business, or that you have created a Facebook profile for yourself, a business person. People who are interested in your activity and want to stay in touch with you will like your page. Thus they will be informed about everything that you post on your Business Person profile page and they can add their comments, observations, suggestions. In fact, this is what Social Media is all about: making your clients and your prospects get in touch with you.
Bianca Marieta | www.biancamarieta.com

Freelance Copywriter
www.biancamarieta.com facebook.com/marietasblog

In a nutshell, lets see why it is important to use Social Media in your marketing campaigns: It accelerates the speed of your brand message and story. Tweets can be sent in a second while publishing a brochure takes weeks. It is networking on steroids (It takes you beyond the Dunbar limitation of 150 connections on a global scale and empowers weak ties) and connects you to customers and prospects globally It makes self publishing easy and intuitive. If you own a smart phone and have a Facebook app, you are a publisher It enlists the power of World of Mouth It facilitates trust

( Jeff Bullas Blog) How to start your own social media marketing campaign First, you need to decide which are the social platforms your business can really benefit from, because not all such websites are recommended for all businesses. Are you ready to join me on a social media trip? We are going to visit the most important and relevant social media platforms and I am going to guide you on which one you should choose according your business activity. So lets cut it short here are the 10 best social networks you shouldnt miss: 1. Facebook 2. LinkedIn 3. Twitter 4. Google + 5. YouTube 6. Pinterest 7. Scribd 8. StumbleUpon 9. Flickr 10. SoundCloud To see how to use these networks to your benefit, go to my website.

My Best Wishes,
Bianca Marieta

Thanks for downloading and taking time to read this document! I am waiting for your opinions on my website or you can contact me on Facebook.
Bianca Marieta | www.biancamarieta.com