STRA ATEGICPLAN

ation: Ballroom mDancingTraining gBusiness Organiza

Period: 2011

Da ate:

12/20/10 Version: 1 0

CURREN NT SITUATI ION:

Sale esinsufficienttoq quitmydayjoba andgofull time e.Weaktraffican ndlackofnamer recognitionin themarketplace.Needtocapitalizeo onthiswhile Dan ncingWithTheStarsisstillhot!Pe eopleloveour curr rentDancingforF Fitnessproduct,b buttellusthat they ywantmorenew wcontentinthatseries

DESIR RED SITUA ATION:

Earn n$60,000($5,000 0/month)afterexpensessothatI can quitcurrentjobandfocusonthis sfulltime.Byend dof year rwanttohaveamembershipsite ewherepeoplear re payiingmonthlyfora additionalconten ntandfeedbackand atle east4newproductsinthelineup

tyearsales$24,0 000,profit$12,00 00after KeyIndi icators:1 Last expenses. 2 Traf ffic:average1,50 00uniquevisitorspermonth, prim marilyfrompayperclickadvertisin ng. 3 5vid deosonYoutube,60,000totalvie ews 4 1cu urrentproduct:$19.97DancingFo orFitness Vide eo.600totalsale es. 5 Nos socialmediapres sence 6 5,00 00peopleonmyemaillist.Sent3emailsoutto them mduringyear.

G A P

es$150,000,profitsatleast$60,00 00 Objec ctives:1 Sale 2 Build demaillistto25, ,000,witha30p partautoresponder serie es 3 Intro oduceatleast4n newproducts. 4 Esta ablishamembers shipsite,withatl least500people payiing$10/monthfo ormembership. sin 5 Esta ablishaffiliaterela ationshipswitha atleast25players indu ustryofferingmyproductstotheiraudience. 00 6 Crea ateatleast50ne ewYouTubevideo os,averaging5,00 view wseach

SPE ECIFICACTIONS SPLANNEDTOF FILLTHEGAP:

1 2 3 4
DueDate Intro oduce4newprod ducts,1eachin Varies 5 EstablishTwitter randFacebook April l,June,Aug.,andSept. Presenceandpo ostdaily Crea ate50videosandpostonvideo ate Jan 6 Contactatleast5potentialaffilia sites partnersperwee s.20eachinJan.& &Feb.10inMar Mar ek Crea ateemailautoresponder, Jan 7 Runsplittestson nwebpagesto incor Mar rporatingvideosproduced increaseconvers sions Crea ateblogandpostrelevantposts Jan15, 8 Designmembers shipsiteofferingand Ongoing 3X/w week buildoutconten nt,Mayrelease

DueDate

DueDate Jan Feb1, 9 Developfr reecourse,offera asan ongoing optinincen ntiveandtoaffiliates March 10 Identifyotheraffiliateprod ductsto July Aug Dec. offertomy ylisttobuildprofits A arch Feb15 11 Developcr rosssellandupse ellfunnel Ma Ongoing 30 systemfor rexisting&newc customers April 12

ADDI ITIONALGOALS S
Reducing gpaperusageby50%todecrease emy impacto onenvironment
ess Designabusinessthatallowsmetot take6weeksof Bringchildrenin ntobusinesstote eachthembusine ationperyear&w worknomorethan40hrs/wk skills vaca

here FormCopyright 2010byDonCrow wther.Formoreso ocialmediaandInternetmarketingtips,visithttp://ww ww.doncrowther.co omandsubscribeto othenewsletterth

STRATEGICPLAN

Organization: BallroomDancingTrainingBusiness

Period: 2011

Date:

12/20/10 Version: 1

MakeMoreFromExistingCustomers
1 2 3 4 5 6

ACTIONPLANSBYCUSTOMERTYPE: GenerateNewCustomers
1 2 3 4 5 6 Seevideo,bloggingandsocialmediastrategies outlinedonpage1 Expandpayperclickadvertisingreach.Track keywordstoensureprofitability Achieveatleast10permanentplacementsand 20affiliatepromotionsduringtheyear Placeatleast5guestbloggingpostspermonth Achievepage1searchengineplacementsforat least5keytermsfromtargetlist TestplacingproductsonAmazonandeBay 1 2 3 4 5 6

RevitalizeLapsedCustomers
Offerspecialdiscountstopastcustomerswho dontrespondtoinitialnewproductmailings

Pitchnewproductstoexistingcustomersas theyareintroduce Buildemailsublistofexistingcustomers Givefreemonthmembershipinmembership siteforexistingcustomers Identifyaffiliateoffersfromothercompanies thatIcanpushtoexistingcustomers Developongoingtipsandcoachingproducts targetingpastcustomers

KEYSTRATEGICINITIATIVES
JANUARY FEBRUARY MARCH APRIL

HeavysocialmediapushFB,Twitter, Videoreleases video Offerfreecourseviaautoresponder

MAY JUNE

Videoreleases Affiliaterecruitingfocus Createcrosssell/upsellfunnel

NewproductreleaseSwing

JULY

AUGUST

Membershipsiterelease
SEPTEMBER

NewproductreleaseSalsa

QUITJOB!

NewproductreleaseChaCha

OCTOBER

NOVEMBER

DECEMBER

NewproductreleaseTango

1 affiliateofferingtomylist

st

Setuppermanentvideostudio

Specialholidayfitnessoffering

FormCopyright2010byDonCrowther.FormoresocialmediaandInternetmarketingtips,visithttp://www.doncrowther.comandsubscribetothenewsletterthere