Part I General Features (1) Aspects to be probed a. Demand details b. Product details c. Technology details d.

. Investment details and other e. Other general points like i. Public policy ii. Role of....... iii. Environment impact (PESTEL) iv. Energy requirement v. Key ingredients for success (2) Structure (Industry Structure) a. Number of players b. Market Share c. Installed capacity d. Nature of competition (Eg Monopoly, oligopoly, etc) e. Product differentiation practices f. Barriers in industry i. Exit barrier ii. Investment size iii. Gestation period iv. Sources of entry barrier (Read material on Michiel Portors 5 force model, eg economies of scale, experience, etc) (3) Industry Environment a. Is it emerging? Is it declining? Or it is fragmented? (4) Industry Attractiveness a. Industry potential? b. Growth? c. Profitability of industry? d. Basic determinants of demand? e. Future pattern? f. Barriers in industry? g. Forces shaping the competition? (5) Industry Performance (6) Industry Practices In terms of 4Ps (from marketing strategies), Legal tactics, your business policy (including marketing, finance, HR, etc), (7) Emerging trends Emerging trends (eg recent growth pattern / trends in Automobile industry), predicting likely future pattern in the industry.

Part II Competition (1) Nature and intensity of competition 5 Forces shaping the strategy (2) Proper analysis of existing competition Analysis of each individual competitor and drawing profiles of each competitor a. size, capacity and territory of operation b. their product sources c. their sales in each segment and product, d. their product objectives e. their strategies and program (4Ps) f. their SW (Strength and weakness) in product, logistic, channel, sales force, marketing organisation g. competitors market share, their concentration, dominance in which region or focus on which area h. their competitive advantage, competencies, their cash cow, allocation pattern, changing product prices, product differentiator i. their expense curves j. entry barrier, exit barrier k. competitors cost structure, extent of vertical integration, extent of global reach, their value chain (ref: theory of Michel Porter on value chain) l. in bound logistics m. Competitor grid eg. #KRAs General Management Marketing Management Finances (working capital, different ratios, etc) Operations : : etc Maruti Hyundai Honda Ford

n. their conduct in pricing behaviour, product promotion, R&D, new product introduced in market and lastly o. firms position in industry