Tony Heard 2325 Marvel | Irving, TX| 214-606-3191 ohiostate20012001@mail.

com PROFESSIONAL EXPERIENCE TOTAL SOLUTIONS LIMITED, Irving, TX Principal Consultant 2009 to Present

Principal consultant responsible for performing business analysis, project planning and controlling, and identification analysis for workflow improvement and implementation of technology solutions. 2008 2009

JAVELIN, Irving, TX Senior Business Analyst

Conducted cross-channel marketing (e.g. DRTV, Web, Direct Mail) and campaign performance analysis (e.g. allocation of market spend, channel performance, etc.) to prepare visual scorecard reports for a major telecom provider weekly performance meetings. Extracted, organized, and analyzed historical campaign and sales data to generate ad hoc reports. 2006 2007

AXCIOM, Little Rock, AR Senior Analytical Analyst

Developed analytical models for target marketing, new market rollouts, marketing campaigns (acquisition, retention , churn etc.) marketing management, churn management, welcome, up sell and cross sell programs. Client achieved 60% increase in product sales through the development and execution of product marketing programs based on the recommendations driven by results from the application of predictive model. 2005 2006

FEDEX SERVICES, Memphis, TN Senior Marketing Specialist, Pricing Implementation & Administration

Utilize operational and system knowledge to provide recommendations for increased efficiencies and automation through process improvement initiatives. Mapped out domestic pricing administration processes to identify operational deficiencies, workflow improvement options, and revenue retention opportunities. Lead the development and implementation of a workflow management database that streamlined the processes required administer client pricing agreements saving the company over $100M in forecasted revenue retention savings. Gathered, consolidated, and scrutinized operational data to generate analytical reports to present to senior management at weekly performance analysis meeting. 2003 2004

ARMSTRONG CABINET PRODUCTS, Addison, TX Marketing Manager, Residential Products

Conducted analysis and provide recommendations on product mix, promotional opportunities, and markdown optimization resulting in improved brand portfolio performance across all key metrics. Conducted on-going analyses of competition that included pricing actions, sales volume, consumer promotion, and tracking studies. Provide accurate and timely advertising and sales performance reports by territory, district, and retail level for all brands and product lines.

Executed detailed analysis of revenue streams across the product portfolio and provide recommendations, and alerts with timely accurate reporting.

Directed, managed and implemented the strategic direction and guidance in developing the marketing plans

Oversaw the implementation development and implementation of the Getting to Know the Know Armstrong Cabinet Products advertising campaign. Successfully launched the introduction of new glazed door style product that achieved sales of $12 million within 10 months of market launch. Directed retail showroom redesign and updating projects with a budget of $250K

Lead multiple small to medium remodeling projects from inception to completion including proposal review, planning, scheduling, installation, and close-out).

SABRE HOLDING, Southlake, TX Product Marketing ManagerVirtuallythere.com

2001 2003

Ownership of online and offline customer experience with direct responsibility for driving usage and adoption of web site, web applications, and mobile applications. Secured funding for major interactive project, developed project plans, managed full lifecycle implementation, and oversaw final market launch of redesigned website. Lead a team of 9 core team members in gathering user requirements, crafting user stories, developing wire frame prototypes, and interface testing. Lead a team of 3 interactive designers in the design of webpages, user interfaces, site layout and on-line multimedia images, graphics, navigation systems and content layout projects. Collaborated with Content Owners, Business Analysts, and IT Managers to plan releases and manage feature enhancement backlog. Identified and removed impediments or obstacles that prevented the delivery team from attaining iteration goals. Documented, tracked, and resolved implementation issues where possible prior to escalating to higher management when needed. FORD MOTOR COMPANY, Dearborn, MI MBA Finance InternshipTruck Division Cost Analysis Product Cycle Forecasting Product Pricing EDUCATION & CERTIFATES Master of Business Administration (MBA) in Brand Management ~ the Ohio State University Bachelor of Business Administration (BBA) in Accounting ~ Prairie View A&M University Core Competencies Agile Project Management ~ Waterfall Project Management ~ Program Management ~ Release Planning & Integration ~ SDLC Financial Management ~ Web Product Development ~ Project Plan Development ~ Financial Analysis ~ Budgeting Data Management ~ Sales Support Certificates and Certifications High Performance Product Manager ~ Life Cycle Strategies Consulting and Training Project Management Certificate Series ~ North Lake College Project Management for Health Professions ~ Richland College Workflow Analysis & Redesign of Health IT Systems ~ Richland College Training Agile and Scrum ~ Conscires Agile Practices Advanced Marketing Research ~ University of Texas at Arlington Base SAS ~ Axciom SPSS Clementine ~ Axciom Technical Proficiency Summer 2000

SAS ~ SPSS 18 ~ MS Project 2010 ~ MS Office 2010 ~ Zoho CRM Rally Agile Project Management ~ SQL Reporting