Cellint Traffic Solutions

Leveraging the mobile network to generate the best possible road traffic information service
A Step Function in Traffic Quality Granted Patents World Wide Great Customers References Strictly confidential Europe and Canada Services in

Previous Traffic Solutions are Limited

1st Generation: road sensors - extremely expensive, relevant
for only a small fraction of the roadways due to cost

2nd Generation: GPS aggregators - very limited amount of

data per road, thus detecting less than 50% of the congestion with average detection delay of more than 40 minutes

3rd Generation: cellular based detection with cell size

resolution: huge amount of location points but not accurate, thus detecting less than 70% of the congestion, with delay of 30 minutes

What if we could come up with a solution that will have The huge amount of data samples (as in the 3rd Generation) Each of the samples as accurate as GPS (as in the 2nd
Generation)

Welcome to TrafficSense: 4th Generation Traffic Information Service!

Creating location reference database from cellular signaling
patterns recorded on the road
The cellular messages and their GPS locations are recorded during physical drives to generate such location reference database

Locating in real time all active phones by comparing the realtime signaling data from the network with the signature database, pinpointing their exact position every few hundreds of meters

High Resolution Traffic Data That You Can Trust

The only area-wide traffic information service that was validated by road agencies to match road sensors data
passively tracking anonymous cellular phones on the road. Immediate Incident detection for all relevant slowdowns Best of class travel time High resolution traffic speeds over short segments equivalent quality to road sensors

References/Customers
With active services in North America, Europe and Asia, Cellint has great references from tier one customers:
Georgia Department of Transportation in Atlanta, US Kansas Department of Transportation in Kansas City, US Israeli National Road Company France Germany

Customers reports are available upon request

Atlanta, USA, Georgia DOT

Speed Range (mph) 20-30 30-40 40-50 50-60 *60-70 Mean Difference % +3.82% +7.13% +6.65% +2.63% -8.88%

Kansas City Project Evaluation

TrafficSense data was comparedtraffic management center) data of SCOUT (KC to the inductive loops data of SCOUT (KC Independent evaluation for Kansas Department of traffic management center) Transportation the Kansas Independent evaluation of shows:
detecting slowdowns* Quoting the pilot report: Less than 5 mph speed difference in all TrafficSense data clearly speed ranges

System deployed in less than 2 months TrafficSense speed comparisons with TrafficSense data was compared to inductiveroad sensors loops

5.9 minutes average delay in detecting slowdowns* Department of Transportation showed: Less than 5 mph in 5.9 minutes average delay speed difference in all speed ranges

reflects traffic conditions

very well * This was achieved with only 12% penetration rate. Other Cellints system successfully proved the viability of pilots, with 25% penetration rate, demonstrated less than 1 minute average delay. technology for traffic applications the
* This was achieved with only 12% penetration rate. Other pilots, with 25% penetration rate, demonstrated less than 1 minute delay!!!

Strictly confidential

Country-Wide and Metro-Wide Services

Canada Italy

Israel

Spain

 Smart phones popularity is creating a huge demand and

installed base and for traffic information

Market

Car manufactures are paying up to US$ 25 a year for

traffic information

Transportation agencies are investing billions each year

to better manage the traffic congestions

Analysts reference: IBISWorld, US largest provider of

industry research:
estimates that revenue for the Real-Time Traffic Information Providers industry will increase at an average annualized rate of 38.9% to $1.6 billion in 2016 http://www.prweb.com/releases/prweb2011/12/prweb9012853.htm

Next Steps
Cellint is looking for growth capital in order to leverage its existing contracts Cellint is looking for strategic customers and partners in order to expand services to other markets

Ofer Avni, CEO, oavni@cellint.com