Professional Documents
Culture Documents
Digital Philosophy
TDG believes that mobile, social and web strategy must be completely integrated to adequately handle the shift in the way people are consuming information
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Within 4 hours, 76 offers were claimed This location ended the day with an increase in sales of 11% This promotion was a free way for Chick-fil-A to boost sales
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Check in.
Redeem specials.
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Mayor specials (below): reward the customer who has checked-in the most days in the last 60 days Loyalty programs (right top): reward the users who visit your venue often Check-in offers (right bottom): give users an incentive each time they visit
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Facebook Places allows users to share where they are, find their friends and discover interesting places nearby
Facebook Deals allows users to find local businesses offering discounts and coupons. When customers claim your deal, their friends see it in their News Feed, and new people discover you!
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Adjust Accordingly
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What Does Success Look Like? Increase Sales Increase Traffic Increase Impressions Engage Customers Enhance Customer Service Improve Community Connections
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Thank You
Presenter: Jen Augustyn, Partner The Dealey Group Dallas, TX
jen@thedealeygroup.com 214.373.3244